Meeting Title: Eden Daily Standup Date: 2026-03-02 Meeting participants: Awaish Kumar, Greg Stoutenburg, Demilade Agboola, Robert Tseng, Zoran Selinger, Jasmin Multani, Ashwini Sharma, Amber Lin
WEBVTT
1 00:01:06.540 ⇒ 00:01:07.300 Robert Tseng: Hmm.
2 00:01:07.530 ⇒ 00:01:10.150 Greg Stoutenburg: Happy one year, Demi!
3 00:01:14.040 ⇒ 00:01:15.150 Demilade Agboola: Thank you.
4 00:01:16.590 ⇒ 00:01:19.899 Greg Stoutenburg: See if we can get a reaction here. Send with effect.
5 00:01:20.980 ⇒ 00:01:23.650 Greg Stoutenburg: Alright.
6 00:01:25.390 ⇒ 00:01:26.080 Greg Stoutenburg: There you go.
7 00:01:26.080 ⇒ 00:01:28.050 Robert Tseng: Time flies. Crazy.
8 00:01:28.550 ⇒ 00:01:33.060 Robert Tseng: And weren’t you supposed to… weren’t you gonna come to Florida? Is that still on the roadmap for you?
9 00:01:35.850 ⇒ 00:01:37.049 Demilade Agboola: Like, me?
10 00:01:37.440 ⇒ 00:01:44.579 Robert Tseng: Yeah, I thought you were considering moving, or I guess, like, as your girlfriend graduated, and then you were thinking, hey, maybe I’ll end up in Florida sometime.
11 00:01:44.930 ⇒ 00:01:49.389 Demilade Agboola: Yeah, yeah, yeah, actually, no, Minnesota. That’s also confused, I was like, Florida?
12 00:01:49.390 ⇒ 00:01:51.279 Robert Tseng: Oh, it was never Florida? Okay, I don’t know why.
13 00:01:51.280 ⇒ 00:01:53.319 Demilade Agboola: Oh, okay, my fact.
14 00:01:53.930 ⇒ 00:01:54.490 Robert Tseng: Go ahead.
15 00:01:54.770 ⇒ 00:01:57.190 Demilade Agboola: But yeah, I mean, around that…
16 00:01:57.320 ⇒ 00:02:04.350 Demilade Agboola: Potentially, you know, the whole, like, immigration thing has kind of put a pipe, like, a pipe in that, but… Right.
17 00:02:05.060 ⇒ 00:02:07.610 Demilade Agboola: Still, still, like, one of the things…
18 00:02:08.130 ⇒ 00:02:11.819 Demilade Agboola: further down. It’s just much slower now, and just, like, it’d be more tricky.
19 00:02:12.340 ⇒ 00:02:14.720 Robert Tseng: Okay, okay. Alright, well,
20 00:02:15.050 ⇒ 00:02:31.219 Robert Tseng: Yeah, still have… still have that on my mind. Yeah, I guess, well, might be easier to see you in Europe. I’m gonna be in the UK in the fall, so hopefully we can… we can make something happen. I’ll… I’ll meet you in Europe.
21 00:02:31.750 ⇒ 00:02:35.880 Demilade Agboola: Alright, sounds good. I probably actually won’t be in the US, like, just visiting probably, like.
22 00:02:36.040 ⇒ 00:02:40.879 Demilade Agboola: Maybe next month? We’ll see. Oh, yeah? So, maybe I’ll drop by in New York. We’ll see.
23 00:02:41.280 ⇒ 00:02:47.900 Robert Tseng: Well, wherever you are, let us know. We’ll, we’ll send… we’ll see if we can either bring you closer, or we’ll go to you.
24 00:02:48.330 ⇒ 00:02:49.380 Demilade Agboola: Alright, sounds good.
25 00:02:50.970 ⇒ 00:02:58.140 Robert Tseng: Okay, well, I have not actually groomed this yet, but let’s kind of start off this week.
26 00:02:58.650 ⇒ 00:03:05.100 Robert Tseng: Yeah, I guess I’m assuming a lot of this stuff is in flight or already closed out, so I’m assuming this is quite messy, just wanna…
27 00:03:05.280 ⇒ 00:03:22.899 Robert Tseng: kind of emphasize, and we’re just going there, especially Mustafa and Greg, make sure these are still up to date. I think from a high level, I think we already kind of gave the Omni intro, so now I really want to push for adoption this week, so making sure that ELT gets their training scheduled. Maybe Caitlin hasn’t gotten back to you, but…
28 00:03:22.950 ⇒ 00:03:29.979 Robert Tseng: If you need me to, like, I will just go and throw some time. Yeah, I would just keep pinging her until she gets something booked.
29 00:03:30.060 ⇒ 00:03:33.179 Robert Tseng: But I think that’s probably step one.
30 00:03:33.810 ⇒ 00:03:34.660 Robert Tseng: And then…
31 00:03:34.660 ⇒ 00:03:45.810 Greg Stoutenburg: I wasn’t gonna get her till the end of the day. She… we went… exchanged a couple messages on Thursday, didn’t hear from her Friday, and I pinged her again this morning with a nudge, so I’ll… I’m waiting on a reply for that, but won’t wait much longer.
32 00:03:45.980 ⇒ 00:03:46.570 Robert Tseng: Okay.
33 00:03:46.700 ⇒ 00:03:55.770 Robert Tseng: And then, is the cutover to… for the, scheduled reports done, or kind of… what… what’s… I guess I haven’t… I haven’t paid attention to where we’re at there.
34 00:03:56.090 ⇒ 00:04:03.619 Greg Stoutenburg: Yep, those are all built, and, I’m confirming with Mustafa that we’re sure of their quality, and my plan was to schedule them today.
35 00:04:03.910 ⇒ 00:04:10.749 Robert Tseng: Okay, great. So, I’m expecting Tableau to shut things off sometime this week, so I just want to make sure that we’re ready for that.
36 00:04:10.750 ⇒ 00:04:17.670 Greg Stoutenburg: Yeah, everything is built. Everything is built, and reviewed at least one time for QA.
37 00:04:18.209 ⇒ 00:04:25.389 Robert Tseng: Great. Is there a place where I can just go to and just click through everything? Just… I can… I mean, I want to just set off… I could set aside, like.
38 00:04:25.499 ⇒ 00:04:32.739 Robert Tseng: I would set aside, like, a block for me to just do all the… just to do a final QA of everything.
39 00:04:33.130 ⇒ 00:04:36.420 Greg Stoutenburg: Yeah, I mean, you can just go into Omni and go to the Hub.
40 00:04:36.420 ⇒ 00:04:37.329 Robert Tseng: what do I mean? Okay, sure.
41 00:04:37.330 ⇒ 00:04:38.280 Greg Stoutenburg: Yep, and everything is.
42 00:04:38.280 ⇒ 00:04:38.800 Robert Tseng: Running.
43 00:04:38.800 ⇒ 00:04:42.580 Greg Stoutenburg: exactly in the same structure as the Tableau glossary doc that you shared.
44 00:04:42.580 ⇒ 00:04:47.420 Robert Tseng: Great. Okay, so… VA, Tableau, yes.
45 00:04:47.700 ⇒ 00:04:49.480 Robert Tseng: Provide reports.
46 00:04:50.300 ⇒ 00:04:58.450 Robert Tseng: Okay, actually, you know, that might be something that… Jasmine, we can both do.
47 00:04:58.830 ⇒ 00:05:05.310 Jasmin Multani: Yeah. I also have, like, a testing party. I push it to tomorrow.
48 00:05:05.990 ⇒ 00:05:25.699 Jasmin Multani: Oh, yeah? Maybe I can add you to that, but the whole idea is we’re gonna take one Omni dashboard, and just, kind of break it apart, and enrich it with information that I know Midfish is giving to Zoran, as benchmarks and, like, context, so that
49 00:05:26.000 ⇒ 00:05:35.610 Jasmin Multani: maybe, like, some easy RCA framework onto the dashboards that users can know how to navigate through the dashboard.
50 00:05:36.220 ⇒ 00:05:46.630 Robert Tseng: Okay, yeah, no, I mean, I like… I like that. We had discussed, kind of, just getting together and trying to break the things that we built, so, yeah, I think you should definitely do that. Yeah, feel free to add me, just add me as optional.
51 00:05:46.630 ⇒ 00:05:47.180 Jasmin Multani: Okay.
52 00:05:47.180 ⇒ 00:05:57.659 Robert Tseng: Yeah, I think I’m gonna just kind of do a wider sweep across everything, just to… but yeah, I think that’s a… that’s a good deep dive that I think we should do as a team, too. So, appreciate you, scheduling that.
53 00:05:58.750 ⇒ 00:06:04.590 Robert Tseng: Okay, cool. Well then, in that case, I think Omni is pretty much wrapped up, and
54 00:06:05.180 ⇒ 00:06:19.289 Robert Tseng: Yeah, I guess, I know you’re out later in the week, Greg, but just kind of want to also get a sense off the tickets, like, what you think you’ll be able to kind of bring back onto your plate. Is mixed panel VWO kind of next, or kind of whatever… whatever that looks like?
55 00:06:19.750 ⇒ 00:06:20.600 Robert Tseng: Yup.
56 00:06:21.650 ⇒ 00:06:32.949 Greg Stoutenburg: Yeah, that’s the plan, is to start picking experimentation stuff back up. Ryan is asking Mixed panel questions again. Put time on my calendar to talk about SMS and abandoned cart stuff.
57 00:06:32.980 ⇒ 00:06:43.270 Greg Stoutenburg: So, my plan today, tomorrow, was sort of scope out what they’re going to want to do, or what we need to do with Mixpanel, and start to put a plan together.
58 00:06:46.260 ⇒ 00:06:46.880 Robert Tseng: Okay.
59 00:06:47.970 ⇒ 00:06:52.850 Robert Tseng: Yeah, this is gonna be a big Eden week for me. Just gotta be pushing on all things.
60 00:06:53.520 ⇒ 00:07:00.899 Robert Tseng: Yeah, thank you, Awash and Ryle, for putting together the last kind of that dock.
61 00:07:01.210 ⇒ 00:07:05.210 Robert Tseng: And yet, I have shared it with ELT, I don’t think they’ve really…
62 00:07:06.630 ⇒ 00:07:12.509 Robert Tseng: A, room to kind of explain, what obligations we already fulfilled and kind of what’s next.
63 00:07:14.100 ⇒ 00:07:25.199 Robert Tseng: I’m assuming surf is pretty much winded down at this point, so any further coordination is gonna go through Diego, Awish, so we already have that channel with him, but just wanna kinda…
64 00:07:25.200 ⇒ 00:07:39.759 Robert Tseng: we’ll keep that weekly with him for now, just because we need to know, like, what the progress of the intakes is, but just letting you know that there’s gonna be a stakeholder change. Like, the surf’s not gonna be the main guy anymore, we’re just gonna be relying on Diego and other Eden folks.
65 00:07:40.740 ⇒ 00:07:41.480 Robert Tseng: Yeah.
66 00:07:42.070 ⇒ 00:07:45.310 Robert Tseng: On the Zenoti thing, I did put…
67 00:07:45.440 ⇒ 00:07:54.219 Robert Tseng: Felicia in contact with Corral to get one of the… I believe it was this one set up, J. Sheldoni, so I think that one’s done.
68 00:07:54.340 ⇒ 00:07:55.520 Robert Tseng: And then…
69 00:07:55.520 ⇒ 00:07:57.530 Awaish Kumar: Jachel.
70 00:07:58.120 ⇒ 00:07:59.360 Robert Tseng: Oops. Okay.
71 00:07:59.560 ⇒ 00:08:01.030 Robert Tseng: So now you need an JL.
72 00:08:01.310 ⇒ 00:08:12.129 Robert Tseng: So I’ll just make a note, alicia’s team handling, working directly with Rel.
73 00:08:12.920 ⇒ 00:08:20.169 Robert Tseng: That’s that, and then… on the GSL’s noted, you’re still waiting on some stuff, right? .
74 00:08:20.240 ⇒ 00:08:22.549 Awaish Kumar: No, I’ll just enter upgrading the…
75 00:08:22.980 ⇒ 00:08:27.790 Awaish Kumar: I already sent an update on the client… in our channel, that I have sent a…
76 00:08:27.980 ⇒ 00:08:36.519 Awaish Kumar: login, like, information in a OnePass link, so they can use that to log in and put the card, and the development is kind of already done.
77 00:08:36.900 ⇒ 00:08:37.559 Robert Tseng: Yeah.
78 00:08:43.240 ⇒ 00:08:47.310 Robert Tseng: It’s like pricing, or, like, like… Good.
79 00:08:47.580 ⇒ 00:08:48.790 Robert Tseng: Dayton billing.
80 00:08:49.380 ⇒ 00:09:01.000 Robert Tseng: Okay, this is still in client review then, it’s fine, I can just leave it there. And then, yeah, haven’t heard anything about this specifically, so I’m honestly just gonna… I’m just gonna leave it there. I’ll move it to block, actually.
81 00:09:01.200 ⇒ 00:09:04.220 Robert Tseng: Locked.
82 00:09:05.030 ⇒ 00:09:07.220 Robert Tseng: Okay, and then…
83 00:09:09.150 ⇒ 00:09:15.529 Robert Tseng: I think that covers most of it. Let’s… now, we can… Zeron, we can come to you.
84 00:09:16.190 ⇒ 00:09:21.230 Robert Tseng: Yeah, I guess I’m most interested in, like, results from… you talked about how
85 00:09:21.390 ⇒ 00:09:29.690 Robert Tseng: meeting with Mitesh and team and getting them to agree on kind of a, you know, basically simpler models, so I’m assuming that’s kind of what’s on… what you’re going to be updating today.
86 00:09:30.180 ⇒ 00:09:47.110 Zoran Selinger: Yeah, so, yeah, so that’s… that’s gonna be today’s… today’s update. At the end of the day, I just want to confirm that, so that change already went live on late, late Friday. I’m reviewing that today. So I want to see the…
87 00:09:47.910 ⇒ 00:09:48.860 Zoran Selinger: Sorry?
88 00:09:52.330 ⇒ 00:09:56.060 Amber Lin: I think it’s Robert’s internet. I can, I can hear you well.
89 00:09:57.600 ⇒ 00:09:59.769 Greg Stoutenburg: He seems to have chosen it very…
90 00:09:59.970 ⇒ 00:10:04.569 Greg Stoutenburg: Suspenseful moment. That’s an extra intense screen freeze there.
91 00:10:29.730 ⇒ 00:10:34.039 Zoran Selinger: Yeah, I guess we’ll… wait for him to rejoin? Oh.
92 00:10:34.880 ⇒ 00:10:38.610 Robert Tseng: Okay, sorry, I don’t know what happened to the Wi-Fi here, I just switched to my hotspot.
93 00:10:39.530 ⇒ 00:10:40.090 Robert Tseng: Okay.
94 00:10:40.290 ⇒ 00:10:44.870 Robert Tseng: Yeah, I probably lost the last past 30 seconds, but it’s okay if you already ran through what you needed to, I just…
95 00:10:44.870 ⇒ 00:10:56.909 Zoran Selinger: No, no, no, we noticed immediately. So, yeah, so we decided to, give… Event tracking, for…
96 00:10:57.160 ⇒ 00:11:00.609 Zoran Selinger: for Facebook and TikTok, just with no filtering.
97 00:11:00.620 ⇒ 00:11:18.670 Zoran Selinger: I did change, Google Tag Manager tags to, actually, they have a property called isFirstOrder. Essentially, their argument and mine was to give them as much data as possible. We’re still not… we’re not changing the criteria.
98 00:11:18.720 ⇒ 00:11:29.490 Zoran Selinger: for, for crediting them with new orders, but just more data. I mean, spending $25K and receiving
99 00:11:29.670 ⇒ 00:11:40.800 Zoran Selinger: 50 purchase events is, you know, essentially useless. They can’t do anything with that, so now we have a proper amount streaming in,
100 00:11:40.960 ⇒ 00:11:45.149 Zoran Selinger: So, yeah, that’ll, that’ll help them,
101 00:11:45.400 ⇒ 00:11:50.749 Zoran Selinger: optimize. Obviously, algorithms will do their bits, and,
102 00:11:52.290 ⇒ 00:12:03.559 Zoran Selinger: And they’ll be able to optimize. At least that’s what they say, so we’ll see. I think they should be able to do it. They should be able to optimize for first time only, even though we’re sending everything to them.
103 00:12:03.770 ⇒ 00:12:10.440 Zoran Selinger: But we’ll see, we’ll see. That’s, for them to do, Josh was… Joe just said.
104 00:12:10.900 ⇒ 00:12:15.910 Zoran Selinger: He doesn’t really care, how they do it and settings they use.
105 00:12:16.130 ⇒ 00:12:21.959 Zoran Selinger: As long as… They generate, you know, incremental, they generate new customers.
106 00:12:22.290 ⇒ 00:12:23.220 Zoran Selinger: They’re fine.
107 00:12:23.500 ⇒ 00:12:30.169 Zoran Selinger: So that’s why. Okay. So, data streaming in, I’m gonna just check the numbers.
108 00:12:30.600 ⇒ 00:12:40.999 Zoran Selinger: During… during today, and I’m gonna confirm by the end of the day that this is now working, they see the events, and they can… they can use them properly to optimize their campaigns.
109 00:12:41.490 ⇒ 00:12:45.420 Zoran Selinger: Okay. Yeah, so that’s one… that’s really important today, yeah.
110 00:12:47.240 ⇒ 00:13:04.169 Robert Tseng: My one question on that is, you know, even with the less restrictive models, like, it’s still tiny numbers. So, you know, we mentioned using three independent sources, Basque, Quiet, and Edge, and showing them that, like, hey, there just really isn’t that much volume. Like, the conversion rate is just low. How did they take to that.
111 00:13:04.780 ⇒ 00:13:12.019 Zoran Selinger: They, they, actually, they did not, they did not dispute the numbers at all. I showed them
112 00:13:12.780 ⇒ 00:13:23.189 Zoran Selinger: 3 different places, and on top of that, Ryan came prepared as well, so he… he showed them bounce rates from their traffic, and click-through rates through the…
113 00:13:23.400 ⇒ 00:13:24.230 Robert Tseng: Oh, okay.
114 00:13:24.230 ⇒ 00:13:35.750 Zoran Selinger: through the intakes, and they are terrible. It’s literally… it’s just everything, all the systems are in agreement, in terms of the conversions, but also the engagement on the website, it just looks really bad.
115 00:13:36.530 ⇒ 00:13:37.100 Robert Tseng: Okay.
116 00:13:37.100 ⇒ 00:13:37.999 Zoran Selinger: And I… I…
117 00:13:38.170 ⇒ 00:13:47.899 Zoran Selinger: I’m… I would… I think it’s an interesting case study. If they’ve done this before for similar businesses, why… why do they suck so bad in this.
118 00:13:47.900 ⇒ 00:13:49.950 Robert Tseng: I don’t believe them. I just straight up don’t believe them.
119 00:13:49.950 ⇒ 00:13:58.980 Zoran Selinger: Just over here. I don’t know. I’m hoping there’ll be some kind of, some kind of, write-up at the end to kind of.
120 00:13:58.980 ⇒ 00:14:05.639 Robert Tseng: I’m hoping that we can learn, like, what’s happening on Amble, so we can, like, actually benchmark this, like.
121 00:14:05.640 ⇒ 00:14:05.960 Zoran Selinger: Yeah.
122 00:14:05.960 ⇒ 00:14:07.949 Robert Tseng: Yeah, I don’t… yeah, I don’t… I think…
123 00:14:08.120 ⇒ 00:14:24.620 Robert Tseng: I’d be interested in doing more… I’m gonna… I’m gonna be doing some AMBL discovery, today, so if you could add your creds so we could all kind of go in. I mean, I could ask for it directly, but if we could just share it, so Ron, I think Amber’s gonna use it for her discovery, and then I also want to go in and look at some data as well.
124 00:14:25.140 ⇒ 00:14:29.739 Zoran Selinger: Yeah, so Ron said he’s actually going to talk to them directly this week.
125 00:14:29.930 ⇒ 00:14:38.139 Zoran Selinger: And offer his support in terms of segmentation, and… because it just looks like there… he’s just a bad audience, so he wants to help.
126 00:14:38.300 ⇒ 00:14:44.630 Zoran Selinger: So I think he’s gonna, work with them directly this week, if they want his help, of course.
127 00:14:45.050 ⇒ 00:14:47.639 Robert Tseng: Okay, got it. Just… just to…
128 00:14:47.850 ⇒ 00:14:52.880 Zoran Selinger: Sorry, just to qualify the traffic a little bit better, because it’s… this is not working.
129 00:14:53.660 ⇒ 00:14:54.260 Robert Tseng: Okay.
130 00:14:55.860 ⇒ 00:15:01.329 Zoran Selinger: We have Catalyst Reconciliation as well, we had to do this this week.
131 00:15:01.330 ⇒ 00:15:02.480 Robert Tseng: Monthly thing, yep.
132 00:15:02.480 ⇒ 00:15:05.220 Zoran Selinger: Yeah, we gave it to them,
133 00:15:05.340 ⇒ 00:15:20.230 Zoran Selinger: really late. We were discussing disputing the numbers internally, and it just… it was really, really late. They were really angry, so we just want to do it today or tomorrow, so that reconciliation will be done.
134 00:15:20.880 ⇒ 00:15:21.470 Robert Tseng: Okay.
135 00:15:22.320 ⇒ 00:15:31.149 Zoran Selinger: we just want to kind of close that out. You saw, I don’t know if you, commented with Weish.
136 00:15:31.710 ⇒ 00:15:41.330 Zoran Selinger: that we… I kind of stopped some of his work on separating traffic and performance by partner, because.
137 00:15:41.330 ⇒ 00:15:41.680 Robert Tseng: Okay.
138 00:15:41.680 ⇒ 00:15:57.130 Zoran Selinger: definitely going away from Catalyst. We are all… they already have conversations with a new, with a new system, and that system has direct link, integrated, connection with Basque.
139 00:15:58.140 ⇒ 00:16:05.260 Zoran Selinger: There’s… it’s very likely we won’t need to do basically anything, maybe just a pixel on every page, and that’s it.
140 00:16:05.880 ⇒ 00:16:15.310 Zoran Selinger: So it just reconciles automatically with Basque. So we should be, we should avoid all the issues that we have with Catalyst.
141 00:16:16.720 ⇒ 00:16:17.280 Robert Tseng: Okay.
142 00:16:17.420 ⇒ 00:16:36.300 Zoran Selinger: Yeah, so that’s… that’s it. So this is just… I just stopped, Avaesh, because Avaesh came to me with some questions about partners, specific partners, so Catalyst, I just said, let’s just stop with that work, because I don’t… we shouldn’t invest any more effort in it, because it looks like it might happen pretty soon.
143 00:16:37.090 ⇒ 00:16:38.450 Zoran Selinger: Okay. Yeah.
144 00:16:40.060 ⇒ 00:16:43.530 Robert Tseng: Makes sense. Appreciate you, kind of, adjusting there.
145 00:16:44.920 ⇒ 00:16:51.519 Robert Tseng: Yeah, I’m gonna go back to our data platform documentation this… early this week, too, so I’m gonna update some of the
146 00:16:52.080 ⇒ 00:17:00.359 Robert Tseng: the OKR stuff that we said, and also, yeah, yeah, it’s just more… more some more planning now that we can start a new month, and we can look ahead a bit.
147 00:17:00.480 ⇒ 00:17:12.840 Robert Tseng: Last thing is I grabbed some time, Amber, for us to review kind of the progress of the analysis later this… later today. Like, I have bandwidth to kind of just wrap my head around where we’re at and what we need to do to kind of keep pushing there.
148 00:17:12.849 ⇒ 00:17:14.779 Amber Lin: Oh, yeah, sounds good.
149 00:17:14.780 ⇒ 00:17:25.659 Robert Tseng: looks like we have, yeah, we have room for these new work streams. So, I’m excited to get out of BI migration mode and, kind of go back into analysis and experimentation.
150 00:17:25.970 ⇒ 00:17:26.540 Amber Lin: Awesome.
151 00:17:29.030 ⇒ 00:17:35.379 Robert Tseng: Alright, for anything else, just let me know. Otherwise, looks like we have a good week ahead of us.
152 00:17:36.370 ⇒ 00:17:37.880 Greg Stoutenburg: Right.
153 00:17:38.660 ⇒ 00:17:39.900 Demilade Agboola: Oh, thanks.