Meeting Title: Eden Daily Standup Date: 2026-02-24 Meeting participants: Awaish Kumar, Greg Stoutenburg, Zoran Selinger, Robert Tseng, Demilade Agboola, Jasmin Multani
WEBVTT
1 00:01:47.200 ⇒ 00:01:48.600 Greg Stoutenburg: Hey guys, mornin’.
2 00:01:49.370 ⇒ 00:01:50.280 Robert Tseng: Morning.
3 00:01:57.850 ⇒ 00:02:04.850 Robert Tseng: Okay, but I just… yeah.
4 00:02:05.530 ⇒ 00:02:08.510 Robert Tseng: And get situated,
5 00:02:12.030 ⇒ 00:02:12.970 Robert Tseng: Bye.
6 00:02:24.950 ⇒ 00:02:27.109 Robert Tseng: Okay, great.
7 00:02:27.830 ⇒ 00:02:44.700 Robert Tseng: Yeah, I’m gonna… I’ll start with the deck first, and then I’ll jump into the tickets. So, yeah, overall, thank you, Greg and Zora, this is great. I was reviewing it this morning, already made some edits, but overall, this looks solid. Yeah, I’m gonna finish adding stuff here, and then I have two more slices to complete.
8 00:02:44.700 ⇒ 00:02:57.860 Robert Tseng: One is this HealthOS wrap-up one, and then there’s this… something from Danny that, I’m scoping out. So, other than that, I think your guys’ slides are… look, look good, so appreciate you guys for getting this done.
9 00:02:57.940 ⇒ 00:02:59.729 Robert Tseng: Yesterday.
10 00:03:00.930 ⇒ 00:03:07.149 Robert Tseng: Yeah, I think we do have a… so, I mean, I think it’s just helpful to just share, like, what I’m gonna be covering with them, so…
11 00:03:08.780 ⇒ 00:03:25.769 Robert Tseng: Yeah, well, I mean, the purpose of this line is really to… in the pot… like, after where the Omni migration is done, like, kind of getting Greg back into the experimentation work, and, like, orienting ELT around, like, our current state and where things fit in. So, I’m trying to get buy-in to get this work stream prioritized again.
12 00:03:26.210 ⇒ 00:03:29.769 Robert Tseng: This one is really just kind of,
13 00:03:29.880 ⇒ 00:03:33.069 Robert Tseng: it’s a little bit messy. We’re just, like, kind of closing out, like.
14 00:03:34.330 ⇒ 00:03:44.940 Robert Tseng: unfortunately, like, Surf is not really, like, joining on these calls, and it’s, like, separate, because we’re basically managing, like, a software engineering stream and also a data engineering stream.
15 00:03:45.250 ⇒ 00:04:01.530 Robert Tseng: because I’m not really… he… I think he said yes to too many things, so I basically tried to get him to cut his time, because he’s not getting any more budget from Eden, like, unless they have a new contract. So, I think, you know, in his… in his limited,
16 00:04:02.060 ⇒ 00:04:17.160 Robert Tseng: I think he’s just a good engineer, but, like, I think he… he didn’t… he didn’t really protect… he didn’t protect the… he didn’t stop the scope creep, which clients will always, always ask for more. So, I’m trying to, like, place defense for him there, and, like, kind of cut… cut his contract,
17 00:04:17.310 ⇒ 00:04:27.579 Robert Tseng: Like, in his… yeah, whatever, like, this week. So that’s what that’s there for. Project Pulse is really, like, an AI workstream thing that, like, Danny is asking for.
18 00:04:27.580 ⇒ 00:04:44.389 Robert Tseng: I actually think there’s a lot of good overlap from some of the teams, so I’m trying to sell it as a separate scope of work, so I want to tack this on as another, like, kind of project that I want them to increase budget for. So, yeah, there’s quite a few things. One is wrapping up… wrapping up and being a work stream.
19 00:04:44.410 ⇒ 00:04:57.339 Robert Tseng: reprioritizing and also expanding budget. So, like, I feel like I have more than enough to cover with them tomorrow. So that’s kind of at a high level, like, where… where this, this project review is going, tomorrow.
20 00:04:57.720 ⇒ 00:04:59.640 Robert Tseng: Any questions on, kind of, like.
21 00:05:00.020 ⇒ 00:05:04.279 Robert Tseng: the state with Eden, based off of, kind of, the things that I shared here.
22 00:05:05.950 ⇒ 00:05:07.990 Greg Stoutenburg: No, that’s good, and the context is helpful, too.
23 00:05:08.230 ⇒ 00:05:09.640 Robert Tseng: Okay, great.
24 00:05:09.850 ⇒ 00:05:16.439 Robert Tseng: Yeah, I did make a couple edits to the risks and mitigation side. Maybe I’ll just call out,
25 00:05:16.720 ⇒ 00:05:34.789 Robert Tseng: on the Omni, side, I don’t… I’m not really in… looped into the trainings, but if you need me to, because you’re not getting participation or whatever, like, just let me know, Greg. I do want to make sure that, they’re… we have, like, early momentum in adopting it, so… Yeah.
26 00:05:34.790 ⇒ 00:05:37.720 Greg Stoutenburg: First one’s today at 4, and I’ll let you know how it goes. Yep.
27 00:05:37.720 ⇒ 00:05:42.390 Robert Tseng: Okay. I’m also a little unclear on, like, whether our,
28 00:05:44.390 ⇒ 00:06:04.200 Robert Tseng: scheduled reports that used to be Tableau to Slack or Tableau to email, like, have they been moved over to Omni yet? Because those are probably the critical reports that… if I don’t hear anything from ELT, that’s probably a good thing, but, like, I… I’m a little bit anxious about that one, because I think that’s really the one that they’re gonna…
29 00:06:04.510 ⇒ 00:06:09.230 Robert Tseng: I’m gonna… I’m gonna get pinged about if it’s, if it’s not, they don’t have that anymore.
30 00:06:09.700 ⇒ 00:06:26.000 Greg Stoutenburg: Yeah, there are 4 dashboards remaining to be completed, and, when they’re in, I can schedule all the same automations. I know what they were, and I know what their schedule was, so, when everything’s finished in Omni, then that’s when I can restart those, those sends.
31 00:06:26.460 ⇒ 00:06:28.330 Robert Tseng: Okay, great.
32 00:06:28.330 ⇒ 00:06:29.210 Greg Stoutenburg: It’s urgent.
33 00:06:29.210 ⇒ 00:06:40.469 Robert Tseng: It’s top priority, yeah. High priority for you. If you get stuck on, like, the scheduling, like, please, like, loop in Demulade or someone, like, just kind of, and I mean, and me as well. Like, I will make sure that that’s…
34 00:06:40.690 ⇒ 00:06:45.609 Robert Tseng: Yeah, those daily reports that they get need to be there.
35 00:06:46.090 ⇒ 00:06:57.020 Robert Tseng: Yeah, and then I hear you on this, Zoran. Like, I don’t know if you have any other context from your call with Mitesh yesterday, but, yeah, obviously I pushed, like, a change to the…
36 00:06:57.200 ⇒ 00:07:02.589 Robert Tseng: Meta attribution model, while you were out last week.
37 00:07:03.060 ⇒ 00:07:05.580 Zoran Selinger: Yeah, I saw all that. So this is…
38 00:07:05.780 ⇒ 00:07:21.269 Zoran Selinger: So that’s separate… I mean, it’s not really separate from that, but it… but it is… we had a conversation with Google reps yesterday, and it was, and it was really clear that we still do not…
39 00:07:21.680 ⇒ 00:07:33.559 Zoran Selinger: Have a clear answer, or… of… Even just for reporting, what we should use.
40 00:07:34.210 ⇒ 00:07:49.929 Zoran Selinger: Mitesh is still on the fence about using, just LastClick, because this is… this is something that they discuss internally, with, with, like, ELT, they decided on… on LastClick.
41 00:07:50.440 ⇒ 00:07:51.040 Robert Tseng: Yes.
42 00:07:51.780 ⇒ 00:07:53.380 Zoran Selinger: So, in NordBeam.
43 00:07:53.760 ⇒ 00:08:03.159 Zoran Selinger: We are not using LastClick, we are using, we are using, basically, clicks only, which… which is essentially, a modified linear model.
44 00:08:03.590 ⇒ 00:08:04.290 Robert Tseng: Yeah.
45 00:08:05.620 ⇒ 00:08:24.000 Zoran Selinger: We, we got a good, good intro into all the different settings in Norbim, and it just… the… at the end of that… I mean, the result of that conversation was, okay, we need to discuss this still. Like, we are not clear as a group on, what we should use for,
46 00:08:25.310 ⇒ 00:08:29.259 Zoran Selinger: for attribution. And you saw that,
47 00:08:29.590 ⇒ 00:08:34.830 Zoran Selinger: the request that came in on Thursday, and that you dealt with on Friday.
48 00:08:35.390 ⇒ 00:08:41.469 Zoran Selinger: like, last click is… is… is not a solution. We… we need to have,
49 00:08:42.490 ⇒ 00:08:49.649 Zoran Selinger: I don’t know. We probably shouldn’t use one single model, when we… at least for point one.
50 00:08:50.060 ⇒ 00:08:57.209 Zoran Selinger: When we talk about resource allocation, we should absolutely use the same model everywhere.
51 00:08:58.040 ⇒ 00:09:02.529 Zoran Selinger: But then for reverse ETL, we… I think…
52 00:09:03.010 ⇒ 00:09:17.500 Zoran Selinger: we can use multiple different models based on, you know, just trying to send the correct signal to the platform. And that’s mostly going to differ by the position in the funnel.
53 00:09:19.280 ⇒ 00:09:34.529 Robert Tseng: Right, yeah, different sources are, you know, different stages in the funnel, and so we… when we learn… I mean, I think that we already know which sources for which part of the funnel at this point, then we push different models to different signals to them.
54 00:09:35.400 ⇒ 00:09:36.619 Robert Tseng: I guess, like.
55 00:09:36.840 ⇒ 00:09:51.229 Robert Tseng: what would be helpful here? I mean, seems like they’re indecisive. Do you want to talk to, like, I have other con… like, we have a partner, actually, who… who does, like, performance marketing in the health space. Like, she advised me a lot before you came in Zoran, and I was kind of, like.
56 00:09:51.680 ⇒ 00:09:52.290 Zoran Selinger: I’m just…
57 00:09:52.290 ⇒ 00:09:54.300 Robert Tseng: doing GTM stuff,
58 00:09:54.310 ⇒ 00:10:12.740 Robert Tseng: like, would it be helpful to talk to somebody, like, get another opinion, and then you… so you… you have more of an opinion on this, or, like, do you just want to wait on Eden to make a decision here? Because it seems like they’re just… there’s not… like, we’re always just going to be changing things based off of what they want.
59 00:10:13.390 ⇒ 00:10:22.700 Zoran Selinger: Yeah, yeah, I think, let’s, let me, let me flag this today, in a, in a daily update to, to Mitesh, that,
60 00:10:23.350 ⇒ 00:10:32.010 Zoran Selinger: And, I mean, you’ll bring this up tomorrow as well, like, we should at least have, like, on the point number one.
61 00:10:32.350 ⇒ 00:10:44.340 Zoran Selinger: That should be super clear, right? And then, okay, we can discuss point number two for, like… but at least for point number one, we should be really, really clear.
62 00:10:44.600 ⇒ 00:10:49.470 Zoran Selinger: on how we do it, I would love to avoid… Any…
63 00:10:49.640 ⇒ 00:10:54.530 Zoran Selinger: single touchpoint attribution model, because I really disagree with that.
64 00:10:54.870 ⇒ 00:10:58.130 Zoran Selinger: And they… they’re leaning towards Last Click.
65 00:10:58.490 ⇒ 00:11:04.270 Zoran Selinger: I think we can do better than that, than just last click.
66 00:11:04.700 ⇒ 00:11:06.470 Zoran Selinger: We have Norbin for…
67 00:11:06.770 ⇒ 00:11:17.689 Zoran Selinger: for it, right? We have things that are ready, and we should use a multi-touch model. I can’t believe that I’m even talking about this.
68 00:11:17.690 ⇒ 00:11:18.300 Robert Tseng: Yeah.
69 00:11:18.300 ⇒ 00:11:24.150 Zoran Selinger: Yeah, I don’t know, I was in those conversations before, in your bi-weeklies.
70 00:11:24.360 ⇒ 00:11:27.200 Zoran Selinger: Is this topic ever brought up?
71 00:11:28.280 ⇒ 00:11:36.280 Robert Tseng: I mean, we haven’t talked about it in a while, but, I mean, yeah, I… it’s been a couple months since we’ve talked about attribution models, yeah.
72 00:11:36.280 ⇒ 00:11:50.369 Zoran Selinger: Yeah, because, last time that, that we, we talked about, I, I was trying to, to get, Mitesh to kind of understand that, like, resource allocation, university TL,
73 00:11:51.250 ⇒ 00:11:58.769 Zoran Selinger: are not necessarily the same thing when it comes to the attribution, and he just wants to have, like.
74 00:11:59.310 ⇒ 00:12:03.440 Zoran Selinger: Aligned Reporting University TL.
75 00:12:03.670 ⇒ 00:12:09.540 Zoran Selinger: Perfectly, so he wants to use the same on… on both car… in both categories.
76 00:12:09.980 ⇒ 00:12:10.700 Zoran Selinger: Right?
77 00:12:10.830 ⇒ 00:12:19.310 Zoran Selinger: And then the conversation… and the decision was on last click. When we talk about last click, we don’t really need to talk about, like.
78 00:12:19.840 ⇒ 00:12:28.000 Zoran Selinger: conversion window or anything like that, because it’s just, in most cases, it doesn’t come into play with last click.
79 00:12:28.350 ⇒ 00:12:35.780 Zoran Selinger: But then, in the conversations yesterday, when we were kind of showing Google how we look at things.
80 00:12:36.450 ⇒ 00:12:42.170 Zoran Selinger: I see that… I saw that he… he… he is… Still, like, there’s…
81 00:12:42.810 ⇒ 00:12:44.379 Zoran Selinger: There’s a little bit of…
82 00:12:45.280 ⇒ 00:12:50.690 Zoran Selinger: leeway there, we can still talk about it. It’s not a final decision. So we should…
83 00:12:50.840 ⇒ 00:12:52.240 Zoran Selinger: Bring… bring that up.
84 00:12:52.530 ⇒ 00:13:03.280 Zoran Selinger: That’s… that’s why I’m mentioning this, because I thought that that was, like, set in stone now, but based on the conversation yesterday, it’s not. So…
85 00:13:03.440 ⇒ 00:13:06.350 Zoran Selinger: We can… We can talk.
86 00:13:06.350 ⇒ 00:13:17.219 Robert Tseng: Okay, I don’t really want to have that conversation with ELT, like, I’d rather us kind of figure that out with Mitesh. It’s his decision at the end of the day. I mean, ELT will just have opinions about a bunch of things, but they’re not really actually gonna make.
87 00:13:17.220 ⇒ 00:13:17.640 Zoran Selinger: Okay.
88 00:13:17.850 ⇒ 00:13:37.400 Robert Tseng: they move. So, I will tell them we’re having these conversations, and, like, if you need to get everyone in a room, we could do that, but okay, I hear you there. Okay. Yeah, let’s move on. Yeah, so going into the tickets, yeah, I mean, I guess I asked Greg and to myself, it seems like these are all things that we’re doing this cycle, is that… is that…
89 00:13:38.190 ⇒ 00:13:51.309 Greg Stoutenburg: So, I’ve got several… let’s see, the Mixpanel stuff, that should be in next week. I thought I had updated that already. Anything that says Mixpanel, or VWO or telemetry is not getting done this week.
90 00:13:51.360 ⇒ 00:13:52.540 Robert Tseng: Okay.
91 00:13:52.950 ⇒ 00:14:04.810 Greg Stoutenburg: the thing that says Calendly, I’ll mark that as in progress, but it’s really waiting on Ryan to give me something. Okay. Organized CIO tags, I think I’m just gonna mark that as,
92 00:14:06.660 ⇒ 00:14:13.069 Greg Stoutenburg: just backlog. Judd hasn’t brought that up in a while. It seems to be low priority.
93 00:14:13.390 ⇒ 00:14:14.080 Robert Tseng: Okay.
94 00:14:16.700 ⇒ 00:14:27.410 Greg Stoutenburg: Yeah, okay. So then for me, yeah, the priority is just getting these last couple of dashboards built and QA’d, which is very actively in progress right now, and then the first training is today.
95 00:14:28.150 ⇒ 00:14:30.599 Robert Tseng: Okay, great. Yeah, that sounds good.
96 00:14:37.130 ⇒ 00:14:41.049 Robert Tseng: Alright, anything else to review? Otherwise, I’m…
97 00:14:41.050 ⇒ 00:14:41.480 Zoran Selinger: Oh, yeah.
98 00:14:41.480 ⇒ 00:14:42.909 Robert Tseng: block, yeah.
99 00:14:42.910 ⇒ 00:14:45.510 Zoran Selinger: Just quickly, you saw my message.
100 00:14:45.970 ⇒ 00:14:48.990 Zoran Selinger: Maybe, in the, in the channel.
101 00:14:49.970 ⇒ 00:14:53.420 Zoran Selinger: Oh, so these… I haven’t seen anything.
102 00:14:53.690 ⇒ 00:14:55.110 Zoran Selinger: To see something.
103 00:14:55.290 ⇒ 00:14:59.780 Zoran Selinger: Ryan pro- proposed that we just… create a…
104 00:15:00.170 ⇒ 00:15:04.919 Zoran Selinger: like, a channel-specific dash on Orbim, and just give them that, and he started.
105 00:15:05.360 ⇒ 00:15:11.370 Zoran Selinger: on something, So that… that can be done today. I can give them some quick…
106 00:15:11.680 ⇒ 00:15:16.589 Zoran Selinger: Tweak dashboards with, what, 6, 7 widgets on it?
107 00:15:17.510 ⇒ 00:15:30.340 Robert Tseng: I didn’t know that I was supposed to build them a dashboard. We just have this scorecard thing, which I actually haven’t, they fill it in on a separate sheet, and I haven’t actually brought it in here, so I probably should update these formulas. Is this what you’re talking about?
108 00:15:30.650 ⇒ 00:15:39.259 Zoran Selinger: I mean, yes, that’s… I told them that we are building something for them. That was my understanding of
109 00:15:40.160 ⇒ 00:15:40.840 Zoran Selinger: Yeah.
110 00:15:40.840 ⇒ 00:15:55.499 Robert Tseng: Yeah, I mean, like, they’re adding stuff, like, it’s not really much for me to build, they’re just logging data for the past, like, 2 weeks at this point. I just need to get this to connect to the other spreadsheet, which, I mean, I just didn’t feel like it was that urgent, because it’s only 2 weeks of data.
111 00:15:56.090 ⇒ 00:16:01.670 Zoran Selinger: Sure, not a problem. I’ll give them something in NordBeam,
112 00:16:03.950 ⇒ 00:16:08.320 Zoran Selinger: I’ll just literally create a platform-specific dashboard.
113 00:16:09.000 ⇒ 00:16:09.820 Robert Tseng: Okay.
114 00:16:09.820 ⇒ 00:16:11.050 Zoran Selinger: That’s it, yeah.
115 00:16:12.080 ⇒ 00:16:18.450 Robert Tseng: Alright, thanks. So that’ll be this for… At Shadowfish.
116 00:16:19.490 ⇒ 00:16:22.779 Robert Tseng: No. Is it for the vendors? Or, like, what is this?
117 00:16:24.290 ⇒ 00:16:26.430 Zoran Selinger: So this is actually done.
118 00:16:27.200 ⇒ 00:16:27.620 Robert Tseng: Okay.
119 00:16:27.620 ⇒ 00:16:32.670 Zoran Selinger: That’s in… sorry, that… that was in client review for a while, yeah. Yeah, so that’s… that’s done. We…
120 00:16:34.640 ⇒ 00:16:36.569 Zoran Selinger: That’s… that’s done.
121 00:16:38.740 ⇒ 00:16:40.610 Zoran Selinger: So, TikTok, I’m still wearing…
122 00:16:44.490 ⇒ 00:16:48.980 Zoran Selinger: I’m still waiting for them to actually activate the channel, so I can confirm.
123 00:16:49.450 ⇒ 00:16:53.559 Zoran Selinger: That both the tracking and linking to Norbim is correct.
124 00:16:57.610 ⇒ 00:16:58.420 Robert Tseng: Okay.
125 00:16:58.420 ⇒ 00:16:59.030 Zoran Selinger: Yep.
126 00:17:00.040 ⇒ 00:17:09.689 Robert Tseng: Cool, and then I’m assuming these are just not really happening. We could cancel these.
127 00:17:10.930 ⇒ 00:17:12.800 Robert Tseng: And,
128 00:17:13.829 ⇒ 00:17:29.890 Robert Tseng: Cool. I mean, yeah, this is really just a big Omnia migration, like, week, so I don’t really… I’m not really promising that much more. Awash, I guess we’re talking… I sent the message for the GHL Synody stuff, I haven’t looked at a response yet, but we can…
129 00:17:29.890 ⇒ 00:17:34.690 Robert Tseng: We could talk about that offline, unless you had anything specific to mention there.
130 00:17:36.350 ⇒ 00:17:37.170 Awaish Kumar: Okay.
131 00:17:40.120 ⇒ 00:17:50.869 Robert Tseng: Yeah, I mean, I’m basically asking Felicia to go and do the workload. I don’t want you doing that. And then, yeah, I mean, I didn’t ask about call tracking platform yet, but I’ll follow up on that today, too.
132 00:17:54.610 ⇒ 00:17:55.400 Robert Tseng: Cool.
133 00:17:55.610 ⇒ 00:17:58.320 Robert Tseng: Anything else?
134 00:18:02.330 ⇒ 00:18:03.300 Greg Stoutenburg: Okay.
135 00:18:03.760 ⇒ 00:18:18.770 Robert Tseng: Well, hopefully no surprises today. I mean, after I do the ELT presentation tomorrow, we may have a little bit… some… we have… might have some recalibrating to do, but I think otherwise this… this week looks pretty straightforward in terms of, like, what our priorities are.
136 00:18:19.770 ⇒ 00:18:27.820 Robert Tseng: Omni, and GHL Sanodi, and then… Yeah, I guess that’s…
137 00:18:27.990 ⇒ 00:18:31.979 Robert Tseng: And then, obviously, we have, like, some ongoing work streams as well.
138 00:18:35.310 ⇒ 00:18:36.100 Robert Tseng: Cool.
139 00:18:36.540 ⇒ 00:18:39.529 Robert Tseng: Alright, if nothing, then thanks, everyone.
140 00:18:40.380 ⇒ 00:18:41.230 Greg Stoutenburg: So…