Meeting Title: Brainforge x Eden Event Tracking Sync Date: 2026-02-09 Meeting participants: Greg Stoutenburg, Zoran Selinger
WEBVTT
1 00:00:15.720 ⇒ 00:00:16.260 Zoran Selinger: Okay.
2 00:00:18.540 ⇒ 00:00:19.570 Greg Stoutenburg: How was your weekend?
3 00:00:20.300 ⇒ 00:00:23.379 Zoran Selinger: Yeah, good, good weekend, very good weekend.
4 00:00:24.890 ⇒ 00:00:26.330 Zoran Selinger: very intense.
5 00:00:26.430 ⇒ 00:00:28.580 Zoran Selinger: Day to day, though.
6 00:00:29.360 ⇒ 00:00:33.540 Zoran Selinger: So many meetings, and, like, everything’s on us, everything.
7 00:00:34.150 ⇒ 00:00:38.609 Greg Stoutenburg: Yeah, I’ve been in calls with Eden for…
8 00:00:39.000 ⇒ 00:00:41.859 Greg Stoutenburg: Let’s see, one of those… one of them is not mentioned here.
9 00:00:43.160 ⇒ 00:00:46.999 Greg Stoutenburg: About a total of 3 hours today.
10 00:00:47.700 ⇒ 00:00:49.590 Greg Stoutenburg: So far, like…
11 00:00:50.050 ⇒ 00:00:51.060 Zoran Selinger: Yeah, same.
12 00:00:51.320 ⇒ 00:00:52.650 Greg Stoutenburg: Okay!
13 00:00:55.660 ⇒ 00:00:56.610 Greg Stoutenburg: Ugh.
14 00:00:57.880 ⇒ 00:00:58.410 Greg Stoutenburg: I am.
15 00:00:58.410 ⇒ 00:01:04.009 Zoran Selinger: just looking into these Zoom… Zoom clips that I posted about.
16 00:01:05.060 ⇒ 00:01:09.070 Greg Stoutenburg: Yeah, it’s fine. I mean, it’s pretty much the same thing as Loom.
17 00:01:09.310 ⇒ 00:01:11.190 Zoran Selinger: Yeah. Pretty much the same way.
18 00:01:26.740 ⇒ 00:01:32.770 Zoran Selinger: Yeah, so I guess the focus… my focus for the week is going to be
19 00:01:33.020 ⇒ 00:01:37.799 Zoran Selinger: Making sure meta tracking works, making sure…
20 00:01:37.980 ⇒ 00:01:44.689 Zoran Selinger: TikTok works, make sure Catalyst works. That’s basically it. Yeah.
21 00:01:45.080 ⇒ 00:01:47.249 Zoran Selinger: And we need to make some progress on…
22 00:01:48.390 ⇒ 00:01:52.209 Zoran Selinger: On the dashboard, and that’s… that’s basically it.
23 00:01:52.420 ⇒ 00:01:53.210 Greg Stoutenburg: Yeah.
24 00:01:53.220 ⇒ 00:01:54.970 Zoran Selinger: I don’t know what’s on your plate.
25 00:01:55.790 ⇒ 00:01:57.000 Greg Stoutenburg: Yeah,
26 00:01:57.330 ⇒ 00:02:13.229 Greg Stoutenburg: Ryan wants to make Mixpanel the single source of truth internally for Eden. So, for right now, there are two big pieces to that. Yeah, that is good. So there are two big pieces to that. One is to, resolve an issue that another consultant
27 00:02:13.230 ⇒ 00:02:17.889 Greg Stoutenburg: uncovered when you did, well, you know, yeah, I think you were on that call.
28 00:02:17.890 ⇒ 00:02:22.650 Zoran Selinger: Oh, yeah, yeah, yeah. So, did you… did you guys get the results of the audit?
29 00:02:22.910 ⇒ 00:02:26.590 Greg Stoutenburg: Yeah, yeah, he handed over… I mean, the report is basically, like.
30 00:02:26.720 ⇒ 00:02:43.600 Greg Stoutenburg: because of the way auto-tracking and some custom events are set up, there are some auto-generated user IDs that don’t always align with, other user IDs, so, like, resolve that. And then a bunch of other stuff about which custom events are set up, much of which we’ll basically ignore.
31 00:02:43.600 ⇒ 00:03:07.890 Greg Stoutenburg: Because the takeaway really is, resolve the identity issue, and then secondly is to… and I agree with… I suggested this to Ryan this morning, we’re aligned on it, is to, we just need to create an event tracking plan. Like, there’s one that he kind of started, as far as I can tell, we’ve… at Brainforge, we’ve never owned anything like that for Eden, so we need to have one.
32 00:03:07.890 ⇒ 00:03:17.429 Greg Stoutenburg: And I showed him some examples of, like, what our internal event tracking plan looks like. I showed him what amplitudes looks like, and so we’re gonna…
33 00:03:17.430 ⇒ 00:03:27.359 Zoran Selinger: I know we… we do that kind… we do have tracking plans for… for, obviously, other, other clients. Not sure if…
34 00:03:27.650 ⇒ 00:03:32.219 Zoran Selinger: I’d be surprised if we don’t have anything from before for Eden. If you don’t?
35 00:03:32.720 ⇒ 00:03:42.639 Greg Stoutenburg: Yeah, I mean, well, we didn’t… I’ve got some notes from Henry on, Mixpanel… see if I can find it… Mixpanel for Eden.
36 00:03:42.790 ⇒ 00:03:47.470 Greg Stoutenburg: But I don’t see that it ever turned into an event tracking.
37 00:03:47.470 ⇒ 00:03:48.140 Zoran Selinger: plan.
38 00:03:50.890 ⇒ 00:03:52.950 Zoran Selinger: But, yeah, that’s possible, I guess.
39 00:03:52.950 ⇒ 00:03:55.690 Greg Stoutenburg: Yeah, let’s see, this might be it.
40 00:04:00.980 ⇒ 00:04:04.790 Greg Stoutenburg: Yeah, yeah, no, it… it sort of just describes
41 00:04:05.610 ⇒ 00:04:14.619 Greg Stoutenburg: what is needed, but I don’t see that it ever actually turned in anything. And I’m pretty sure Ryan would have said something when we were talking about it this morning, so if there is one out there, he’s not aware of it.
42 00:04:14.820 ⇒ 00:04:17.170 Greg Stoutenburg: No one has mentioned it. Yeah.
43 00:04:17.720 ⇒ 00:04:19.590 Zoran Selinger: In fact, Lou E doesn’t exist.
44 00:04:19.800 ⇒ 00:04:23.549 Greg Stoutenburg: I’ll just proceed if, you know, it’s not there, so… Okay.
45 00:04:24.410 ⇒ 00:04:29.610 Zoran Selinger: Art, I guess Mitesh is not joining us. I’m still waiting for…
46 00:04:37.410 ⇒ 00:04:40.960 Zoran Selinger: We made those 3 transactions in a call earlier.
47 00:04:41.280 ⇒ 00:04:43.679 Zoran Selinger: And I’m still waiting for them.
48 00:04:43.940 ⇒ 00:04:48.839 Zoran Selinger: They’re not… they’re not even in Basque tables, which is the first…
49 00:04:49.720 ⇒ 00:04:52.510 Zoran Selinger: first tables that I should see those in.
50 00:04:56.640 ⇒ 00:05:02.450 Zoran Selinger: So, I’m not exactly sure how… how often Basque sinks.
51 00:05:02.810 ⇒ 00:05:03.480 Greg Stoutenburg: Yeah.
52 00:05:04.250 ⇒ 00:05:05.450 Greg Stoutenburg: That’s a good question.
53 00:05:05.940 ⇒ 00:05:06.670 Zoran Selinger: Yeah.
54 00:05:08.410 ⇒ 00:05:11.329 Greg Stoutenburg: Okay. I don’t know if he’s gonna make it.
55 00:05:11.330 ⇒ 00:05:12.679 Zoran Selinger: No, yeah, probably not.
56 00:05:13.080 ⇒ 00:05:16.450 Greg Stoutenburg: Wanna just, wanna just… DM him.
57 00:05:17.250 ⇒ 00:05:18.650 Greg Stoutenburg: Or pick a channel.
58 00:05:19.930 ⇒ 00:05:21.909 Greg Stoutenburg: And, give them our updates.
59 00:05:23.080 ⇒ 00:05:26.859 Zoran Selinger: Sure. I think MK Analytics is…
60 00:05:26.860 ⇒ 00:05:28.199 Greg Stoutenburg: There we go. Yeah.
61 00:05:28.790 ⇒ 00:05:30.930 Greg Stoutenburg: Yeah, sounds good. Okay, cool.
62 00:05:30.930 ⇒ 00:05:32.309 Zoran Selinger: Okay, cool, right.
63 00:05:32.310 ⇒ 00:05:33.880 Greg Stoutenburg: Sounds good. Cheers, Ron. Thanks.