Meeting Title: Eden Daily Standup Date: 2026-01-30 Meeting participants: Greg Stoutenburg, Amber Lin, Casie Aviles, Robert Tseng
WEBVTT
1 00:05:15.690 ⇒ 00:05:16.410 Robert Tseng: Alright.
2 00:05:17.480 ⇒ 00:05:22.320 Robert Tseng: Okay, hmm, let’s see…
3 00:05:28.670 ⇒ 00:05:39.329 Robert Tseng: Yeah, I guess I… I don’t have too much time here, so what is… yeah, anything we need to chat through. I’m not really touching tickets right now. I just kind of expect you guys to close things out.
4 00:05:40.770 ⇒ 00:05:43.020 Greg Stoutenburg: Everything’s moving for me, I don’t need to discuss anything.
5 00:05:43.250 ⇒ 00:05:43.870 Robert Tseng: Okay.
6 00:05:47.440 ⇒ 00:05:56.409 Amber Lin: No progress from my side since last time we talked. I’ve been doing the ABC stuff, so, hopefully I’ll push a little bit on it today.
7 00:05:56.910 ⇒ 00:05:57.570 Robert Tseng: Okay.
8 00:05:58.900 ⇒ 00:06:07.389 Robert Tseng: Yeah, Casey, I did flag, like, an issue with, like, documentation in our Eden Git. Did you take a look at that yet?
9 00:06:07.970 ⇒ 00:06:14.550 Casie Aviles: Yes, I removed that one with, I think that was with Cutter. So, I did remove that from our…
10 00:06:14.660 ⇒ 00:06:16.070 Casie Aviles: Repository.
11 00:06:16.430 ⇒ 00:06:17.809 Robert Tseng: I see. Okay.
12 00:06:18.310 ⇒ 00:06:22.669 Robert Tseng: One thing I’ll flash for this crew, and then I think we can pretty much wrap up.
13 00:06:23.310 ⇒ 00:06:26.230 Robert Tseng: Let’s see… no alliances.
14 00:06:28.170 ⇒ 00:06:39.019 Robert Tseng: Great. Yeah, so this is something I’m triaging. This is, like, ELT has been meeting this past week. Basically, they brought on a bunch of new vendors, so this kind of impacts everybody on the team.
15 00:06:39.350 ⇒ 00:06:45.530 Robert Tseng: So I think I should just walk… I should just run through it, and then have the rest of the guys listen to the recording. So…
16 00:06:47.400 ⇒ 00:07:07.349 Robert Tseng: Yeah, I mean, this is their understanding of kind of where they’re at currently. They spend most of their money on Google, and so they brought in an agency to basically boost them on Meta, and they also want to increase spend on affiliates. So, their goal in the next quarter or three months is really to try to lift revenue by 15%.
17 00:07:07.820 ⇒ 00:07:10.800 Robert Tseng: And so, yeah, one channel they’re doing is Meta.
18 00:07:10.950 ⇒ 00:07:19.119 Robert Tseng: So, I guess, kind of, what I’m doing in this triage is I’m basically gonna build them, like, a spreadsheet version of, like, a weekly business review first.
19 00:07:19.360 ⇒ 00:07:26.209 Robert Tseng: kind of similar to what I’ve built for Braveforged internally, but it’s just gonna have more marketing channels than what we currently have.
20 00:07:26.420 ⇒ 00:07:43.449 Robert Tseng: I will say that how this impacts us is, like, I don’t feel confident that we can do blended CAC, selectively, because we do this very deterministically in our, in our models, where, we just take whatever is from, from,
21 00:07:43.730 ⇒ 00:07:56.400 Robert Tseng: from North Beam, and then we… we filter some of the ad spend to different… we funnel it to different products based off… off of, like, pretty, like, rigid regex, to be honest, and then…
22 00:07:56.500 ⇒ 00:08:16.020 Robert Tseng: Yeah, I think, like, we… I don’t believe we have the functionality to blend CAC selectively between, like, just Meta and TikTok, or just Meta and Google, and… and whatever. So, like, I think that’s… there’s, like, some measurements here that I don’t believe that we’ll be able to do, and so I need to basically break this out into…
23 00:08:16.060 ⇒ 00:08:25.399 Robert Tseng: What we… what we can do, what we can’t do, and then try to start steering the engineering team to… to go and… to build… build the models for that.
24 00:08:25.570 ⇒ 00:08:40.630 Robert Tseng: multi-touch, I think, is… I mean, like, this is… I’m gonna deflect this. We’re just gonna continue to stay on our theme, so I don’t really want our team building this. Yeah, so they’re, like, kind of these types of things that I need to go and sift through, hopefully, over the weekend.
25 00:08:40.880 ⇒ 00:08:47.319 Robert Tseng: Yeah, TikTok is another channel that they’re… that they brought in a separate agency to do.
26 00:08:47.460 ⇒ 00:08:54.069 Robert Tseng: And… yeah, I think this is very similar to Meta. I think just the difference is just, like, this idea of, like.
27 00:08:54.070 ⇒ 00:09:09.709 Robert Tseng: execution campaigns, like, how many things they’re launching, I’m probably gonna push back on this and be like, this is not something we need to build any integrations to TikTok to measure. They should just be daily keying this in. So, I’m, like, just trying to walk through my thought process of what I feel like is easy for us to go get.
28 00:09:09.710 ⇒ 00:09:21.249 Robert Tseng: programmatically, and then other stuff that I’m like, this is, like, not really something we should… we should agree to. So, I… I just, like, I got this yesterday, so I just need a couple days to kind of sift through it.
29 00:09:21.560 ⇒ 00:09:40.149 Robert Tseng: lifecycle is probably the most familiar to Greg and Amber at this point, and, like, we are able to probably do this. The real difference is, like, they really want to measure incremental revenue, so I think this is just kind of confirmation of, like, kind of how we’ve already been thinking about it. We’re saying we want to increase repeat…
30 00:09:40.150 ⇒ 00:09:47.259 Robert Tseng: order… we want to drive re… repeat order rates, but, you know, I think they’re looking at it from a slightly different lens. It’s…
31 00:09:47.420 ⇒ 00:10:01.339 Robert Tseng: which, I mean, I frankly think this is, like, not really a great way of looking at it, so I might… like, no one looks at incremental revenue from lifecycle, they do it usually from, like, when they’re launching new product lines and bringing in new customers, because, like.
32 00:10:01.690 ⇒ 00:10:09.140 Robert Tseng: yeah, like, establishing a baseline of… on the life cycle. The baseline is just you’re sending X number of emails, or SMS,
33 00:10:09.180 ⇒ 00:10:24.940 Robert Tseng: notifications. So, like, if you send more, like, are you gonna get more revenue? Like, obviously you are. So, like, anyway, like, I just… just… I… I just think that there’s… they’re a little bit misinformed with, kind of, how they… how they set this up, but I think I feel the most confident about being able to
34 00:10:24.940 ⇒ 00:10:37.169 Robert Tseng: report on all this stuff. So, things like new flows launched, days of decision, cross-sells, like, we have all this data already, so I… I feel good about being able to at least build this part out, quickly.
35 00:10:37.260 ⇒ 00:10:43.500 Robert Tseng: On the affiliate side, we’re also pretty in a good spot here, with all the work that Zoran has been doing.
36 00:10:43.500 ⇒ 00:11:01.119 Robert Tseng: Catalyst has been their main affiliate platform, and so all of these numbers we pretty much report on. We haven’t split it out by affiliate in Catalyst, so I think that’s really just, like, another layer of dimensionality that he needs to add, but I also feel confident about being able to report on that.
37 00:11:01.310 ⇒ 00:11:18.650 Robert Tseng: this is a nice-to-have. We’re not doing anything SEO or GEO-related. I don’t know, I feel like, probably, Greg, you might have talked with somebody about this, but I’m not… I don’t really think this is something that they’re actively investing in right now, so I think this is probably, like, next phase for us.
38 00:11:18.730 ⇒ 00:11:38.039 Robert Tseng: And then on the Google side, this is pretty straightforward, that we already have Google reporting. So, yeah, being able to build what they are calling a quote-unquote control center, to me, it’s just a week… it’s just a, like, a weekly business review. I’ll start it in spreadsheets, then we’ll kind of basically figure out what we need to add to our modeling.
39 00:11:38.040 ⇒ 00:11:43.310 Robert Tseng: And then the visualization layer will go on last, and we’ll probably do that and not me. So…
40 00:11:43.310 ⇒ 00:11:59.650 Robert Tseng: Between, like, breaking this down and also kind of putting, like, the, Tableau to Omni migration on the roadmap, those are the two biggest things that I need to, kind of have ready before our next cycle starts. That’s, that’s kind of what’s top of mind for me.
41 00:11:59.880 ⇒ 00:12:04.900 Robert Tseng: Any questions on, kind of, on, on, kind of, what I just, kind of, blew through?
42 00:12:06.960 ⇒ 00:12:07.840 Greg Stoutenburg: Sounds good.
43 00:12:09.570 ⇒ 00:12:10.170 Robert Tseng: Okay.
44 00:12:10.480 ⇒ 00:12:12.179 Robert Tseng: Cool.
45 00:12:12.430 ⇒ 00:12:25.480 Robert Tseng: Yeah, so I think, Greg, you’re gonna pretty much… you have a… you have some follow-ups from the mixed panel thing next week. Depending on how that goes, like, I mean, I think experimentation will continue to move forward. It’s not, like, the biggest… obvious… I think…
46 00:12:25.480 ⇒ 00:12:42.280 Robert Tseng: measurement… we have some measurement tasks, so, I mean, we’ll talk about how to capacity plan for… for next week forward. I want to kind of close… close the loop on, like, this experimentation audit that we did, and I think after your chat with the… with the Josh guy, hopefully we’ll… we’ll get… we’ll be able to put a pin on that.
47 00:12:43.070 ⇒ 00:12:55.749 Greg Stoutenburg: Yeah, yeah, that’s, what Ryan was immediately interested in. The way he put it was, like, this is what I could use help on right now. So the Mixpanel stuff, which, again, that’s waiting on this review with Josh.
48 00:12:55.750 ⇒ 00:13:20.369 Greg Stoutenburg: And then helping to do a better job prioritizing their experiments, which I just got access to their Monday board, so I can look at all their… all the stuff on how they’re doing this. And then, being more thorough with personal… personalization experiments in VWO. So, those are all things that, I’ll be talking to Ryan about early next week, and today, by the end of the day, I want to have, like.
49 00:13:20.370 ⇒ 00:13:27.850 Greg Stoutenburg: basically, like, a one-pager, like, you know, here’s some quick hits, here’s some things that we can start working on, what do you think, Ryan? And then start moving forward with a plan for
50 00:13:27.870 ⇒ 00:13:32.219 Greg Stoutenburg: Doing those personalization things, improving the way they do experimentation.
51 00:13:33.160 ⇒ 00:13:43.860 Robert Tseng: Cool. All right. Well, yeah, I mean, you’re kind of carving out that lane for yourself there, so, you know, I think, you’ll… maybe you’ll, you’ll, he’s your main guy, and we’ll… we’ll see how that fits into the priorities next week.
52 00:13:43.860 ⇒ 00:14:02.510 Greg Stoutenburg: Yeah, yeah, yeah, yeah. And then on the side, I’m, helping enable some, repeat purchase campaigns. That’s something I’ve been working on this morning. And we’ll just… we’ll see how that goes. I’ve left them a question about how they want to do this automation that I set up in Customer I.O, and we’ll hear from them, then move forward on that.
53 00:14:03.050 ⇒ 00:14:04.430 Robert Tseng: Okay, that sounds good.
54 00:14:05.300 ⇒ 00:14:06.780 Robert Tseng: Alright, thanks all.
55 00:14:06.990 ⇒ 00:14:07.640 Greg Stoutenburg: Till.