Meeting Title: Eden Project and ABC Sync Date: 2026-01-28 Meeting participants: Greg Stoutenburg, Robert Tseng, Mustafa Raja, Amber Lin, Zoran Selinger
WEBVTT
1 00:00:43.900 ⇒ 00:00:44.990 Greg Stoutenburg: Hey, good morning.
2 00:00:46.620 ⇒ 00:00:47.270 Mustafa Raja: 8.
3 00:00:58.870 ⇒ 00:01:00.480 Greg Stoutenburg: Hello. Travis again.
4 00:01:00.770 ⇒ 00:01:01.909 Greg Stoutenburg: Hey, here you now.
5 00:01:01.910 ⇒ 00:01:02.970 Robert Tseng: Okay, great.
6 00:01:07.130 ⇒ 00:01:08.070 Greg Stoutenburg: New headphones?
7 00:01:08.870 ⇒ 00:01:14.690 Robert Tseng: Not new, but sometimes I don’t always want to be using AirPods. Sometimes I switch it up.
8 00:01:14.810 ⇒ 00:01:16.089 Greg Stoutenburg: Yeah. Over ear.
9 00:01:16.620 ⇒ 00:01:20.440 Robert Tseng: Yeah, just helps with ear fatigue, if that’s a thing.
10 00:01:20.950 ⇒ 00:01:22.640 Greg Stoutenburg: Yeah, it is.
11 00:01:22.880 ⇒ 00:01:28.929 Greg Stoutenburg: Yeah. I just leave them out most of the time when I get away with it. So, if there’s no one around me, I’m just computer speaker.
12 00:01:29.350 ⇒ 00:01:30.230 Robert Tseng: Nice.
13 00:01:34.810 ⇒ 00:01:40.549 Greg Stoutenburg: Mustafa, put a time on your calendar later today for us to revise the Gantt chart for default product analytics implementation.
14 00:01:41.280 ⇒ 00:01:42.400 Mustafa Raja: Yeah, that’s nice, I was…
15 00:01:42.400 ⇒ 00:01:43.310 Greg Stoutenburg: So make sure you saw that.
16 00:01:43.750 ⇒ 00:01:44.410 Mustafa Raja: Yeah.
17 00:01:44.410 ⇒ 00:01:45.630 Greg Stoutenburg: Yeah, okay.
18 00:01:46.600 ⇒ 00:01:57.640 Robert Tseng: Cool. I mean, I shortened these meetings to 15 minutes. I want these to go faster, so, yeah, we can kind of jump into it. Whoever comes in, they’ll give their piece, but otherwise, it’s really short.
19 00:01:58.150 ⇒ 00:01:59.850 Greg Stoutenburg: Cool, perfect. You want me to go?
20 00:01:59.850 ⇒ 00:02:00.450 Robert Tseng: Yeah.
21 00:02:00.870 ⇒ 00:02:06.939 Greg Stoutenburg: Alright, default is, so we were surprised a bit by,
22 00:02:06.990 ⇒ 00:02:26.089 Greg Stoutenburg: the fact that they don’t want to implement anything for product analytics until Phoenix is stood up, so we’re revising the schedule to, continuing work with Nandica on the tracking plan, and we will implement things as they stand them up. So we’ll just be in coordination with them as far as their, engineering development on their side.
23 00:02:26.090 ⇒ 00:02:45.970 Greg Stoutenburg: I reviewed everything that they’ve got in place for everything that they’ve built so far for Phoenix, which is a bunch of Figmas and PLG documentation for their strategy. Reviewed that with Nandica yesterday evening, and so Gustava and I will work on the Gantt for this project later today, and have that to share with them this week.
24 00:02:46.590 ⇒ 00:02:47.380 Robert Tseng: Okay.
25 00:02:47.550 ⇒ 00:02:58.910 Greg Stoutenburg: Eden met with Ryan and Danny and Mitesh, twice now, and they’re in a position where they’re changing a lot of things, and they want a lot of help with the way they’re approaching experimentation.
26 00:02:58.910 ⇒ 00:03:12.610 Greg Stoutenburg: So they’re not ready to be handed, like, a roadmap from us, which was sort of the initial handoff from Henry to me. They’ve got a lot of that in place already, and what they really want is a sort of, a professionalization of the way that they’re doing experimentation.
27 00:03:12.610 ⇒ 00:03:28.939 Greg Stoutenburg: That’s a project that I can take on. I’m excited about that project, I think it’ll be great. My linear tickets are up to date on that. I just created a bunch yesterday, and I scheduled a bunch of deliverables for the end of next week, but sort of broad picture, what it’s going to be is
28 00:03:28.940 ⇒ 00:03:37.700 Greg Stoutenburg: the next stage with them is getting up to speed on what their mixed panel audit looks like, because they contracted with someone to do that for them.
29 00:03:37.700 ⇒ 00:03:40.849 Robert Tseng: I saw you booked, or your booking time with him on Monday. Yeah.
30 00:03:40.960 ⇒ 00:03:44.020 Robert Tseng: I’m not gonna go for that then, I’ll just, like, yeah, you can take that.
31 00:03:44.230 ⇒ 00:03:51.240 Greg Stoutenburg: Yeah, yeah, that contractor will be presenting his findings, and I have a report that was written by the contractor that Ryan gave me,
32 00:03:52.260 ⇒ 00:03:53.029 Greg Stoutenburg: Okay, yeah.
33 00:03:53.030 ⇒ 00:03:55.540 Robert Tseng: I see that, too. I’m curious what he… Yeah.
34 00:03:55.540 ⇒ 00:04:03.970 Greg Stoutenburg: I’ll share that with you. So that’s where I’m at with Eden. Basically, like, alright, planning out the next stages of what the improvements to experimentation will look like for them.
35 00:04:04.430 ⇒ 00:04:17.389 Robert Tseng: Okay. Tell me a little bit more about… so, like, two things. So, one is the CIO segments. I know you’ve, like, kind of been talking with Judd, and you’ve given him some things. Yeah, like, what… I know I saw it in the slide update, but you want to just add more for that?
36 00:04:17.390 ⇒ 00:04:22.440 Greg Stoutenburg: Yeah, yeah, so they’re trying to improve the way that they… they’re trying to improve the,
37 00:04:22.490 ⇒ 00:04:32.170 Greg Stoutenburg: their cadence for customer touchpoints. They have had campaigns in place already for win-back, once someone hits 60 days without a purchase.
38 00:04:32.170 ⇒ 00:04:50.129 Greg Stoutenburg: Yeah. They’ve had that in place already, but what they haven’t had is something like, hey, you just made this purchase, now you get this many more credits, use them for this, and they’re trying to go in that direction. So, there’s someone there named Katie, I haven’t met her, but she’s, she’s sort of running this credit campaign, Judd is implementing it.
39 00:04:50.130 ⇒ 00:04:57.029 Greg Stoutenburg: And, what they wanted from me was a couple of customer I.O. segments to enable that work.
40 00:04:57.460 ⇒ 00:04:58.140 Robert Tseng: Okay.
41 00:04:58.500 ⇒ 00:05:02.850 Greg Stoutenburg: Yeah, and they just started rolling out those credit emails a couple of days ago.
42 00:05:03.190 ⇒ 00:05:11.979 Robert Tseng: Okay, great. Would be good to track the progress of that, so I think that could even be… we should be taking credit for things like that if it goes well, so…
43 00:05:11.980 ⇒ 00:05:15.329 Greg Stoutenburg: Yeah, yeah, yeah. Yeah, that’s why all I put on the slide was, like.
44 00:05:15.550 ⇒ 00:05:22.429 Greg Stoutenburg: We enabled it, and they’re doing it, and, you know, we’ll just keep an eye on how it goes, and we’ll, you know, shout about it as appropriate.
45 00:05:22.640 ⇒ 00:05:26.779 Robert Tseng: Okay, great. Yup. And then, second thing was…
46 00:05:26.940 ⇒ 00:05:46.449 Robert Tseng: Yeah, so I saw… there’s, like, this weird channel that’s, like, I… yeah, like, Henry’s still in it, like, it’s… I understand you talked to… it’s, like, Judd, Katie, Mitesh, Jonah, and Henry. Like, it’s just a weird channel, because that’s… Yeah. It is what it is, but, any questions you have about data, just, you know, just kind of ask.
47 00:05:46.450 ⇒ 00:05:55.670 Robert Tseng: our team first. Yeah, so, like, mixed panel overages, or segment overages, we should be making adjustments on our side. We should kind of know…
48 00:05:55.730 ⇒ 00:06:12.419 Robert Tseng: Previously, Henry was kind of, like, looking at it, and then he would tell me, and we would just pretty much talk about it, and I would tell him to turn events off in Mixpanel, or basically see what we could do to stay under the threshold, and if not, then we just pretty much show them. Otherwise, those guys have no idea, they’ve never clicked into those tools.
49 00:06:12.870 ⇒ 00:06:25.879 Greg Stoutenburg: Got it. I appreciate that. Yeah, I… someone had asked, I think maybe it was a way, someone had, like, sort of flagged that it was over, and I mistakenly… internally, and I mistakenly took that to mean, okay, tell them they need to, like.
50 00:06:26.470 ⇒ 00:06:27.680 Robert Tseng: Yeah. Scale it back.
51 00:06:27.680 ⇒ 00:06:29.039 Greg Stoutenburg: So, yeah.
52 00:06:29.320 ⇒ 00:06:41.079 Robert Tseng: Yeah, and then regarding, like, SMS consent, that also is a question that, I mean, I think it’s worth talking to Judd and Katie, because they’re kind of maybe more in the SMS world, but,
53 00:06:41.340 ⇒ 00:06:42.770 Robert Tseng: Yeah, I just… I don’t…
54 00:06:43.000 ⇒ 00:07:02.070 Robert Tseng: I mean, if they’re willing to get on a call with you, sure, but I don’t know, I feel like this may be something better to bring up in, like, our weekly check-ins with them, so… I don’t know if you’re looped into that, but Zoran has a check-in with them once a week. It’s usually on Wednesdays, but he moved it to Friday, because for his own, like, kind of, personal scheduling, because he’s out of office tomorrow, I think.
55 00:07:02.350 ⇒ 00:07:04.960 Robert Tseng: But, you know, I think…
56 00:07:05.230 ⇒ 00:07:23.130 Robert Tseng: to me, that’s like a, hey, proactive, this is something that we’re noticing, you should take a look at it, help us to, like, kind of prioritize if this is important. Like, I think it’s good that we’re noticing things before them, before they bring it up. I just… I just don’t know if the… if that channel would be the best… best place to put it.
57 00:07:23.130 ⇒ 00:07:27.849 Greg Stoutenburg: Yeah. No, that’s fair. I… with… with, with the handoff, I got added to…
58 00:07:28.270 ⇒ 00:07:32.590 Greg Stoutenburg: a lot of, individual group conversations that were DM’d.
59 00:07:32.590 ⇒ 00:07:41.720 Robert Tseng: Yeah, and I was trying not to do that for you, and that’s why I didn’t even add you to the general analytics channel, because there are, like, 40 people in that channel. I don’t really want…
60 00:07:41.720 ⇒ 00:07:42.270 Greg Stoutenburg: dev.
61 00:07:42.270 ⇒ 00:07:45.620 Robert Tseng: You to get, like, blasted by the noise there, especially since you’re, like.
62 00:07:45.620 ⇒ 00:07:46.020 Greg Stoutenburg: Jeff.
63 00:07:46.020 ⇒ 00:07:48.389 Robert Tseng: Not spending that much time on this client, so…
64 00:07:48.700 ⇒ 00:07:49.980 Greg Stoutenburg: Not ideal.
65 00:07:49.980 ⇒ 00:07:50.600 Robert Tseng: Yeah.
66 00:07:51.000 ⇒ 00:07:52.380 Greg Stoutenburg: Yeah,
67 00:07:52.680 ⇒ 00:08:01.769 Greg Stoutenburg: Yeah, the last few days notwithstanding. Yeah, okay, no, that sounds good. I wanted them to see that we were still working on it, but yeah, that’s,
68 00:08:01.810 ⇒ 00:08:20.289 Greg Stoutenburg: just for context there, what happened is they want to be using SMS as part of this campaign that I described a moment ago, but there was a concern that customers… that some customers who have opted into SMS have not actually had that recorded properly in BASC, so…
69 00:08:20.290 ⇒ 00:08:28.320 Greg Stoutenburg: We followed up on that. Ashwini took that one, and was like, actually, it looks to me like everything’s fine, so if something’s off, we need more information on it.
70 00:08:29.100 ⇒ 00:08:29.550 Robert Tseng: Okay.
71 00:08:29.550 ⇒ 00:08:32.220 Greg Stoutenburg: But yeah, that’s something I can register with them tomorrow.
72 00:08:32.720 ⇒ 00:08:35.559 Greg Stoutenburg: Okay. It looks like Zora moved it to tomorrow, so…
73 00:08:35.559 ⇒ 00:08:36.470 Robert Tseng: Yeah, I’ll verify.
74 00:08:37.150 ⇒ 00:08:37.890 Greg Stoutenburg: Yep.
75 00:08:38.510 ⇒ 00:08:38.899 Zoran Selinger: I’m here…
76 00:08:38.900 ⇒ 00:08:42.169 Greg Stoutenburg: Very cool. I’m here, I just joined, so… Hey.
77 00:08:42.179 ⇒ 00:08:43.759 Robert Tseng: No, all good.
78 00:08:44.769 ⇒ 00:09:03.729 Robert Tseng: Yeah, well, I want to just, like, because there’s a strategy stand-up, and the Eden has its own. I know I can press both of them, they’re 15 minutes each, so… I mean, I take the point on, like, Greg’s stuff, like, it’s fine, like, I can… we can talk about it later, but let’s just… let’s just do Eden stuff for the Eden stand-up next time, just…
79 00:09:04.009 ⇒ 00:09:09.769 Robert Tseng: That way, like, you know, I think Amber’s gonna talk about ABC, I want to give her some time to talk about that, and then she’s gonna…
80 00:09:10.339 ⇒ 00:09:16.989 Robert Tseng: well, I guess she’ll also stay on for the Eden, but we’re just trying to compartmentalize. Like, Eden still has its own separate stand-up.
81 00:09:19.630 ⇒ 00:09:23.100 Greg Stoutenburg: Got it. And then my last update is README is REA, so we’ll see what Phoebe says.
82 00:09:23.100 ⇒ 00:09:29.340 Robert Tseng: Yeah. Okay, cool. Yeah, Amber, you wanna kinda… Go over your… Yeah.
83 00:09:29.340 ⇒ 00:09:47.679 Amber Lin: So on ABC right now, I have two sources of data I’m analyzing. So, there’s Evolve data, which I’m using to look at, bundling, looking at, people’s first purchases, how that affects LTV. So, that’s going on. I…
84 00:09:47.680 ⇒ 00:09:54.780 Amber Lin: I think I… I have another layer I can dive into. I think I’ve only touched… I’ve been able to do the…
85 00:09:54.780 ⇒ 00:10:04.269 Amber Lin: first level of seeing, like, which bundles have higher LTV, which first products, and then second products have higher LTV, but I think there’s more…
86 00:10:04.270 ⇒ 00:10:16.570 Amber Lin: to do, because there’s more data in there, especially on, say, customer demographics, geography, and all that, so I might add in another dimension there.
87 00:10:16.720 ⇒ 00:10:17.940 Amber Lin: And then…
88 00:10:18.270 ⇒ 00:10:30.589 Amber Lin: Another source of data that I will have to now analyze is the DREAM data. I do know what fields are there. They are sending the reports, but I am concerned that,
89 00:10:31.170 ⇒ 00:10:48.789 Amber Lin: because it’s not from an API, it’s from Excel, some of the reports may be aggregates instead of all the fields in the past 5 years of data that we requested, so, that might be an issue, so I’m gonna check that.
90 00:10:48.850 ⇒ 00:10:54.630 Amber Lin: right after we finish the call, and then let them know if we need API access or not.
91 00:10:55.530 ⇒ 00:10:56.230 Robert Tseng: Okay.
92 00:11:04.790 ⇒ 00:11:18.619 Zoran Selinger: I’ve also done a Google Tag Manager, audit for ABC. I sent it in the channel. Obviously, there’s things that can be significantly better,
93 00:11:18.740 ⇒ 00:11:22.339 Zoran Selinger: I, I have to, I have to say that in terms of, like.
94 00:11:22.360 ⇒ 00:11:41.150 Zoran Selinger: who has access and how many users have, like, permissions and all that. It’s actually better than average. Usually, when I look at account access and rights for publishing a container, I see, like, a huge mess
95 00:11:41.150 ⇒ 00:11:48.970 Zoran Selinger: So many people, like, former employees, private IP address, email addresses, and all those kinds of things.
96 00:11:48.970 ⇒ 00:12:04.430 Zoran Selinger: It’s actually one of the better accounts that I’ve seen. They still do have some of those, but very, very few, and admin is only limited to one person, which is… like, I’ve never, never seen this before, actually. It’s really good.
97 00:12:04.430 ⇒ 00:12:08.820 Robert Tseng: Yeah, sounds like they probably brought in somebody to do it for them, but didn’t really know what to do after that.
98 00:12:08.820 ⇒ 00:12:09.470 Zoran Selinger: Yeah.
99 00:12:10.350 ⇒ 00:12:10.930 Robert Tseng: Okay.
100 00:12:12.770 ⇒ 00:12:13.520 Robert Tseng: Cool.
101 00:12:13.750 ⇒ 00:12:15.280 Robert Tseng: All right,
102 00:12:16.260 ⇒ 00:12:27.190 Robert Tseng: Yeah, I mean, Utah’s not here, but I think we had discussed, like, kind of this ABC final deck. I still haven’t seen it, so I haven’t made the pricing… haven’t made the pricing slides. Have you guys gotten anything from him?
103 00:12:29.220 ⇒ 00:12:31.159 Amber Lin: Nope, I haven’t seen that yet.
104 00:12:31.320 ⇒ 00:12:32.080 Robert Tseng: Okay.
105 00:12:33.320 ⇒ 00:12:34.810 Amber Lin: We should ping him on that.
106 00:12:35.210 ⇒ 00:12:35.830 Robert Tseng: Yeah.
107 00:12:37.490 ⇒ 00:12:46.030 Robert Tseng: I did ping him yesterday, so I’ll probably just send him another message. Okay, alright, I think that’s… that’s all I got, so, I’ll see y’all on the next call. Thanks.