Meeting Title: Eden Martech: CSO <> EP Weekly Sync Date: 2026-01-26 Meeting participants: Casie Aviles, Zoran Selinger
WEBVTT
1 00:00:34.380 ⇒ 00:00:35.750 Zoran Selinger: Hi, Casey.
2 00:00:36.400 ⇒ 00:00:37.970 Casie Aviles: Hey, hey, Jaren.
3 00:00:38.270 ⇒ 00:00:39.230 Casie Aviles: How are you?
4 00:00:39.820 ⇒ 00:00:41.209 Zoran Selinger: Yeah, good, good.
5 00:00:41.470 ⇒ 00:00:44.459 Zoran Selinger: would start on the… the week was…
6 00:00:44.790 ⇒ 00:00:50.560 Zoran Selinger: Was productive this morning, made a bunch of slides, so, good, how are you?
7 00:00:51.400 ⇒ 00:00:55.390 Casie Aviles: Okay, yeah, I’m doing good. Yeah, thank you for…
8 00:00:55.590 ⇒ 00:01:01.699 Casie Aviles: Responding to Christina, I think she sent a message during the weekend.
9 00:01:03.730 ⇒ 00:01:05.919 Zoran Selinger: No, of course, of course, no problem.
10 00:01:07.400 ⇒ 00:01:09.009 Casie Aviles: Yeah, okay.
11 00:01:09.880 ⇒ 00:01:16.720 Zoran Selinger: So, yeah, like I told her, The goal here is to…
12 00:01:17.540 ⇒ 00:01:19.699 Zoran Selinger: To look into this over the week.
13 00:01:19.830 ⇒ 00:01:26.990 Zoran Selinger: So I’ll figure it out. What we can do, I’m not sure there’s gonna be much we can do.
14 00:01:29.430 ⇒ 00:01:34.970 Zoran Selinger: Apart from, you know, that… report that… that… We already sent.
15 00:01:35.850 ⇒ 00:01:36.490 Casie Aviles: Yeah.
16 00:01:36.900 ⇒ 00:01:40.470 Zoran Selinger: I think… It is what we have.
17 00:01:40.890 ⇒ 00:01:43.559 Zoran Selinger: That might be everything that we can do.
18 00:01:43.670 ⇒ 00:01:52.010 Zoran Selinger: Because we are not tagging traffic, so it’s… it’s almost impossible to say. So we’ll see, we’ll see.
19 00:01:53.620 ⇒ 00:01:54.190 Casie Aviles: Yeah.
20 00:01:54.190 ⇒ 00:01:55.870 Zoran Selinger: Did we both.
21 00:01:55.870 ⇒ 00:01:59.069 Casie Aviles: Did we set up the tagging and tracking for them?
22 00:02:01.800 ⇒ 00:02:05.149 Casie Aviles: And there’s no… I mean, I mean, we agreed…
23 00:02:05.150 ⇒ 00:02:11.550 Zoran Selinger: on… We agreed on…
24 00:02:14.550 ⇒ 00:02:20.680 Zoran Selinger: How they’re going to tag, but they’re… in most cases, they’re not going to tag it.
25 00:02:21.170 ⇒ 00:02:22.979 Casie Aviles: Oh, okay, I see.
26 00:02:23.250 ⇒ 00:02:26.050 Zoran Selinger: Cause big, big,
27 00:02:26.670 ⇒ 00:02:31.660 Zoran Selinger: Advertisers, they won’t put tags on their links.
28 00:02:32.290 ⇒ 00:02:33.110 Casie Aviles: Yeah.
29 00:02:35.220 ⇒ 00:02:45.430 Zoran Selinger: So that, in most cases, won’t be tagged. I think we will have to do what we… what you did last week. I think that’s gonna be all that we can do.
30 00:02:46.080 ⇒ 00:02:47.379 Casie Aviles: Yeah, that’s… I see.
31 00:02:47.380 ⇒ 00:02:49.850 Zoran Selinger: We’ll be able to do anything else.
32 00:02:50.990 ⇒ 00:02:51.770 Casie Aviles: Okay.
33 00:02:52.070 ⇒ 00:02:56.540 Zoran Selinger: We’ll see, we’ll see. Let me,
34 00:02:57.570 ⇒ 00:03:06.080 Zoran Selinger: Investigate and see maybe there’s something new that… we could do.
35 00:03:09.400 ⇒ 00:03:11.229 Zoran Selinger: Maybe there’s been development.
36 00:03:12.640 ⇒ 00:03:18.360 Zoran Selinger: But yeah, we’ll see, we’ll see. Right now, I don’t really know, if we could.
37 00:03:18.360 ⇒ 00:03:18.730 Casie Aviles: Yeah.
38 00:03:18.730 ⇒ 00:03:20.809 Zoran Selinger: I couldn’t store anything there.
39 00:03:21.790 ⇒ 00:03:28.790 Casie Aviles: Okay, yeah, no problem. And then… yeah, I guess…
40 00:03:30.250 ⇒ 00:03:32.940 Casie Aviles: Let me just go through, I guess.
41 00:03:32.940 ⇒ 00:03:33.520 Zoran Selinger: Or today.
42 00:03:33.520 ⇒ 00:03:36.440 Casie Aviles: The agenda would just be to go through
43 00:03:36.930 ⇒ 00:03:40.709 Casie Aviles: Instagram, as usual, and then keep the tickets updated.
44 00:03:40.710 ⇒ 00:03:41.680 Zoran Selinger: Sure. Sure.
45 00:03:42.010 ⇒ 00:03:43.830 Casie Aviles: And then…
46 00:03:44.090 ⇒ 00:03:50.870 Casie Aviles: I would want… I would just assign some estimations, if we have… if we have an idea, and… as well as
47 00:03:51.830 ⇒ 00:04:00.679 Casie Aviles: You know, assignees, like, let, like, let me know if we should ask for assignments.
48 00:04:00.830 ⇒ 00:04:04.709 Casie Aviles: for other people, from other team members, or, you know…
49 00:04:04.710 ⇒ 00:04:05.980 Zoran Selinger: Okay, okay.
50 00:04:06.830 ⇒ 00:04:17.209 Casie Aviles: Sure, okay. I think, just to start, like, one question I had, like, I hadn’t really confirmed with you in the past was, like, how many hours are you allocated, or…
51 00:04:17.589 ⇒ 00:04:23.860 Casie Aviles: currently spending for… for Eden, because I know you’re also working on ABC, right, for the discovery there.
52 00:04:23.860 ⇒ 00:04:24.830 Zoran Selinger: Yeah, yes.
53 00:04:25.750 ⇒ 00:04:34.010 Zoran Selinger: So, we are now… we are now, allocated, you know, 30, 40, hours a week for Eden only.
54 00:04:35.140 ⇒ 00:04:36.709 Casie Aviles: Oh, okay, 30 to 40 hours.
55 00:04:36.710 ⇒ 00:04:47.019 Zoran Selinger: This was their requirement, this was something that they asked for, so that’s what we’ve done. We’ve done that change. They wanted to… they wanted me basically full-time,
56 00:04:47.020 ⇒ 00:04:48.020 Casie Aviles: Oh, okay.
57 00:04:48.020 ⇒ 00:04:54.380 Zoran Selinger: their stuff, yeah. So I do have plenty, I should be able to do plenty,
58 00:04:54.570 ⇒ 00:05:00.060 Zoran Selinger: Obviously, I still… I want to be between 20 and 30 hours, realistically.
59 00:05:01.590 ⇒ 00:05:16.580 Zoran Selinger: even though they’re paying for more than that, I think I should be able to do… to… to do a little bit less, and then do a little bit more on other things that I do. But it’s… vast majority of my time should still be hidden, yes.
60 00:05:17.460 ⇒ 00:05:18.440 Casie Aviles: Okay, cool.
61 00:05:19.350 ⇒ 00:05:24.830 Casie Aviles: Yeah, I just wanted to know that, so in case, you know, you’re overloaded, or…
62 00:05:25.210 ⇒ 00:05:31.160 Casie Aviles: you need help with, any of the tasks, then I can… Help you there.
63 00:05:31.780 ⇒ 00:05:37.229 Zoran Selinger: Yeah, I’ll let you know. I think… I think I could have used some help last week.
64 00:05:37.570 ⇒ 00:05:39.240 Zoran Selinger: I know, yeah.
65 00:05:39.430 ⇒ 00:05:42.939 Zoran Selinger: I did… did not really recognize it on time.
66 00:05:46.070 ⇒ 00:05:46.960 Casie Aviles: No, that’s fine.
67 00:05:46.960 ⇒ 00:05:47.750 Zoran Selinger: I’ll…
68 00:05:48.160 ⇒ 00:05:55.049 Casie Aviles: I should, I should also… I think as EP, that’s also something I should… Help you,
69 00:05:55.560 ⇒ 00:06:01.300 Casie Aviles: But yeah, that… I think, moving forward, I think, yeah, I definitely…
70 00:06:01.780 ⇒ 00:06:06.480 Casie Aviles: Can start to also help you and ask other people, you know, so…
71 00:06:08.070 ⇒ 00:06:11.210 Casie Aviles: Yeah, yeah, I guess that’s all I have.
72 00:06:12.610 ⇒ 00:06:13.480 Zoran Selinger: Yeah, yeah.
73 00:06:15.550 ⇒ 00:06:16.440 Casie Aviles: Okay…
74 00:06:17.340 ⇒ 00:06:19.930 Zoran Selinger: Okay, cool, cool.
75 00:06:20.780 ⇒ 00:06:28.120 Casie Aviles: Alright, I’ll start here on Instagram, and I… we have these two.
76 00:06:28.120 ⇒ 00:06:32.369 Zoran Selinger: Let’s see, organic performance reports, so this is basically done.
77 00:06:32.520 ⇒ 00:06:41.550 Zoran Selinger: I was on track to finish it, move it to this week. I… I will have to contact
78 00:06:41.690 ⇒ 00:06:51.819 Zoran Selinger: the guys, because the numbers… so… don’t look good to me. Avesh said that he made some changes to the logic.
79 00:06:52.820 ⇒ 00:06:53.450 Casie Aviles: Okay.
80 00:06:53.920 ⇒ 00:06:56.800 Casie Aviles: Oh yeah, this is not the task you sent, right? This is…
81 00:06:56.800 ⇒ 00:06:57.700 Zoran Selinger: Yes.
82 00:06:57.800 ⇒ 00:07:09.600 Zoran Selinger: Yeah, he said, he made some changes to the logic, but I don’t think that’s correct, because when I, when I switch, between,
83 00:07:09.870 ⇒ 00:07:13.669 Zoran Selinger: First time, last time, and, and any touch.
84 00:07:14.590 ⇒ 00:07:21.990 Zoran Selinger: conversion windows, numbers should be significantly different, and they are not. So I think there’s an issue.
85 00:07:23.460 ⇒ 00:07:24.150 Casie Aviles: Copy.
86 00:07:24.540 ⇒ 00:07:25.949 Zoran Selinger: There’s an issue.
87 00:07:27.460 ⇒ 00:07:37.689 Zoran Selinger: somewhere, with the logic. So I need to, reopen that conversation, and guys will probably have to, make adjustments to the model.
88 00:07:38.490 ⇒ 00:07:42.329 Zoran Selinger: Because when I do it on the logic that I sent him.
89 00:07:42.770 ⇒ 00:07:56.680 Zoran Selinger: Okay? That worked. For example, let me give you an example. I had 500 first touch, 500 last touch, and then any touch 1,000, which makes sense, those numbers make sense. Okay?
90 00:07:56.680 ⇒ 00:07:57.050 Casie Aviles: Huh.
91 00:07:57.050 ⇒ 00:08:02.370 Zoran Selinger: But when I compare, the numbers I see now.
92 00:08:02.870 ⇒ 00:08:12.280 Zoran Selinger: I only see a very small difference between any touch versus all the other ones. Very, very, very little difference.
93 00:08:12.280 ⇒ 00:08:12.879 Casie Aviles: I see you.
94 00:08:12.880 ⇒ 00:08:19.720 Zoran Selinger: which means that’s not… that’s not good. We should see significantly more, more difference.
95 00:08:22.020 ⇒ 00:08:28.000 Casie Aviles: Okay, so you will just need to go over this with someone on the team again, right? Preferably a data engineer.
96 00:08:28.000 ⇒ 00:08:34.480 Zoran Selinger: I will demonstrate that, and I’m gonna use… I’m gonna use Loom, and I’m gonna.
97 00:08:34.480 ⇒ 00:08:35.169 Casie Aviles: Yes.
98 00:08:35.179 ⇒ 00:08:35.779 Zoran Selinger: seat.
99 00:08:36.350 ⇒ 00:08:36.730 Casie Aviles: Okay.
100 00:08:36.730 ⇒ 00:08:37.690 Zoran Selinger: dummies, yeah.
101 00:08:38.419 ⇒ 00:08:39.989 Casie Aviles: Okay, yeah, that would be great.
102 00:08:41.649 ⇒ 00:08:48.769 Casie Aviles: Okay, cool, and you’ll need a DE, right, for this? You’ll need help for… from probably a wage, or some…
103 00:08:48.990 ⇒ 00:08:51.170 Zoran Selinger: Yeah, it’s probably gonna be ovacious.
104 00:08:51.610 ⇒ 00:08:53.410 Casie Aviles: Okay, cool.
105 00:08:55.830 ⇒ 00:08:56.520 Casie Aviles: Alright.
106 00:08:56.840 ⇒ 00:09:04.009 Casie Aviles: Organic performance. It’s this one, then. I’m going to set this to do the end of week.
107 00:09:05.290 ⇒ 00:09:07.599 Zoran Selinger: Yes, end of week, but we should be done.
108 00:09:08.160 ⇒ 00:09:09.310 Zoran Selinger: very soon.
109 00:09:10.470 ⇒ 00:09:13.339 Casie Aviles: Okay, sure. Sorry, the sync with…
110 00:09:18.310 ⇒ 00:09:20.190 Casie Aviles: Okay.
111 00:09:20.670 ⇒ 00:09:26.770 Zoran Selinger: I have a bunch of new, new rec… I mean, new requests as well.
112 00:09:27.270 ⇒ 00:09:28.530 Casie Aviles: Oh, okay.
113 00:09:34.190 ⇒ 00:09:35.080 Casie Aviles: Okay.
114 00:09:36.110 ⇒ 00:09:42.690 Zoran Selinger: So I think we should put, the investigation for… for, Christina.
115 00:09:42.960 ⇒ 00:09:44.929 Zoran Selinger: Somewhere, as well.
116 00:09:45.450 ⇒ 00:09:50.249 Zoran Selinger: I don’t know if we should create, miscellaneous, like, miscellaneous…
117 00:09:50.440 ⇒ 00:10:06.010 Zoran Selinger: MISC category section here. I don’t know where I would exactly put this, right? Just call it… yeah, this section, call it MISC. Yeah, just, yeah, or the full word, fine.
118 00:10:06.010 ⇒ 00:10:06.700 Casie Aviles: Yeah.
119 00:10:07.400 ⇒ 00:10:13.870 Zoran Selinger: So, first is investigate tracking.
120 00:10:14.970 ⇒ 00:10:16.620 Zoran Selinger: for PR.
121 00:10:19.410 ⇒ 00:10:24.449 Zoran Selinger: So that’ll be the first. I wanna… I need to do that this week, so, let’s…
122 00:10:26.120 ⇒ 00:10:30.350 Zoran Selinger: Both that and the next one is very similar.
123 00:10:30.950 ⇒ 00:10:32.660 Zoran Selinger: Invest, okay?
124 00:10:33.940 ⇒ 00:10:36.560 Casie Aviles: Okay, yeah, let me just, yeah.
125 00:10:36.560 ⇒ 00:10:38.380 Zoran Selinger: To add a date?
126 00:10:38.560 ⇒ 00:10:40.500 Zoran Selinger: It will show up there.
127 00:10:42.770 ⇒ 00:10:45.379 Casie Aviles: Okay, I haven’t really added a date here.
128 00:10:46.210 ⇒ 00:10:47.410 Casie Aviles: The other day.
129 00:10:47.410 ⇒ 00:10:49.100 Zoran Selinger: Just click into it.
130 00:10:49.510 ⇒ 00:10:51.389 Casie Aviles: Click on the title, yes.
131 00:10:52.470 ⇒ 00:10:55.880 Casie Aviles: Okay…
132 00:10:56.480 ⇒ 00:10:57.770 Casie Aviles: So I’m ready soon.
133 00:11:03.840 ⇒ 00:11:04.850 Casie Aviles: Hmm…
134 00:11:05.560 ⇒ 00:11:06.530 Zoran Selinger: What? What?
135 00:11:06.840 ⇒ 00:11:09.389 Casie Aviles: How did we do the other ones? Let’s see.
136 00:11:10.230 ⇒ 00:11:16.690 Zoran Selinger: I’ve never had a problem with it. I don’t know, it was intuitive to me. Let me just check.
137 00:11:18.960 ⇒ 00:11:20.080 Casie Aviles: It’s letting me…
138 00:11:20.080 ⇒ 00:11:25.280 Zoran Selinger: Maybe not have… sufficient permissions?
139 00:11:26.620 ⇒ 00:11:28.880 Zoran Selinger: Let me just check. I’m logging in.
140 00:11:29.550 ⇒ 00:11:31.399 Casie Aviles: Okay, okay, thank you.
141 00:11:31.820 ⇒ 00:11:36.679 Zoran Selinger: And the second one is investigate tracking for CTV.
142 00:11:37.690 ⇒ 00:11:42.210 Zoran Selinger: Because they’re starting with, with television ads again.
143 00:11:43.120 ⇒ 00:11:44.580 Casie Aviles: Oh, what’s so big.
144 00:11:44.690 ⇒ 00:11:46.380 Casie Aviles: Let me delete this.
145 00:11:49.230 ⇒ 00:11:51.320 Zoran Selinger: Oh, that shouldn’t be a new section, yeah.
146 00:11:57.760 ⇒ 00:11:58.440 Casie Aviles: Okay.
147 00:11:58.440 ⇒ 00:12:00.159 Zoran Selinger: Do you have the start?
148 00:12:00.510 ⇒ 00:12:06.050 Zoran Selinger: Yeah, you do have start date column at the top, and if you just click in that column.
149 00:12:07.610 ⇒ 00:12:08.250 Casie Aviles: Oh, my goodness.
150 00:12:08.250 ⇒ 00:12:08.960 Zoran Selinger: the least…
151 00:12:10.560 ⇒ 00:12:11.540 Casie Aviles: in the list.
152 00:12:11.540 ⇒ 00:12:13.530 Zoran Selinger: Why do you not have start date?
153 00:12:14.860 ⇒ 00:12:16.200 Casie Aviles: Yeah, that’s weird.
154 00:12:16.200 ⇒ 00:12:25.410 Zoran Selinger: Yeah, it’s not… you do not see any start dates. Like, look at my, right.
155 00:12:25.620 ⇒ 00:12:29.400 Zoran Selinger: Assign, start, due. You have those.
156 00:12:30.740 ⇒ 00:12:36.920 Zoran Selinger: And I see… Why do you not see this?
157 00:12:41.710 ⇒ 00:12:43.979 Zoran Selinger: Yeah, you do not see start dates.
158 00:12:45.570 ⇒ 00:12:47.770 Casie Aviles: Hmm… It’s weird.
159 00:12:47.770 ⇒ 00:12:51.250 Zoran Selinger: Okay, I’ll add them, and see if you can see them.
160 00:12:51.640 ⇒ 00:12:59.350 Zoran Selinger: so that’s… This week, and this…
161 00:12:59.960 ⇒ 00:13:02.000 Zoran Selinger: And now we can drag them.
162 00:13:04.510 ⇒ 00:13:05.260 Zoran Selinger: Yep.
163 00:13:07.800 ⇒ 00:13:09.300 Zoran Selinger: Yeah, exactly.
164 00:13:10.250 ⇒ 00:13:13.009 Zoran Selinger: Actually, I’m not sure why you can’t add jades.
165 00:13:15.080 ⇒ 00:13:16.849 Casie Aviles: Why can’t I drag this one?
166 00:13:18.610 ⇒ 00:13:19.270 Zoran Selinger: Nope.
167 00:13:20.840 ⇒ 00:13:24.319 Casie Aviles: I was able to grab this… Oh, yeah, okay.
168 00:13:24.660 ⇒ 00:13:25.660 Zoran Selinger: I just did it.
169 00:13:27.340 ⇒ 00:13:31.920 Casie Aviles: Okay, I’ll clean this up later, but yeah, this should be good enough for now.
170 00:13:32.930 ⇒ 00:13:36.430 Zoran Selinger: Yeah, so prep… Bose…
171 00:13:37.410 ⇒ 00:13:49.479 Zoran Selinger: email and SMS initiatives, so I just finished the… you saw my message in the channel? I just finished the slides for this, so that’s done.
172 00:13:50.390 ⇒ 00:13:58.799 Zoran Selinger: I will mark that as done. I just asked for some feedbacks… feedback before I, present this tomorrow.
173 00:13:59.820 ⇒ 00:14:02.720 Casie Aviles: Okay, great. Let me see…
174 00:14:02.900 ⇒ 00:14:05.380 Zoran Selinger: The limit worker invocation.
175 00:14:06.510 ⇒ 00:14:13.499 Zoran Selinger: The one at the top, so that’s not super important, so we’re gonna just drag it again.
176 00:14:13.810 ⇒ 00:14:14.750 Zoran Selinger: forward.
177 00:14:17.840 ⇒ 00:14:20.089 Zoran Selinger: Yeah, this is a very low priority.
178 00:14:21.370 ⇒ 00:14:23.220 Casie Aviles: Limit worker, okay.
179 00:14:23.460 ⇒ 00:14:25.699 Casie Aviles: This is going to be for next cycle.
180 00:14:25.700 ⇒ 00:14:33.110 Zoran Selinger: start crediting reactivations. So, I’m gonna pull that to next week again, because today.
181 00:14:33.480 ⇒ 00:14:47.859 Zoran Selinger: This week, I’m gonna have a conversation, and we should decide what the reactivations mean exactly, because we are still calculating it in a few different ways, and I just proposed a new way.
182 00:14:47.910 ⇒ 00:14:54.369 Zoran Selinger: And, we need to agree on what reactivations are before we could do that.
183 00:14:54.970 ⇒ 00:15:00.159 Casie Aviles: Oh, okay, so that… you’ll need to meet with Judd and Mitesh first, right?
184 00:15:00.420 ⇒ 00:15:02.999 Zoran Selinger: Yes, we’re… we are… exactly.
185 00:15:03.240 ⇒ 00:15:13.470 Zoran Selinger: Exactly, that’s it. We are meeting, and part of that presentation that I asked for, is going to be,
186 00:15:13.670 ⇒ 00:15:17.599 Zoran Selinger: The discussion about that exact thing.
187 00:15:22.470 ⇒ 00:15:23.919 Casie Aviles: Okay, ready.
188 00:15:24.190 ⇒ 00:15:24.740 Zoran Selinger: Yeah.
189 00:15:30.220 ⇒ 00:15:31.770 Casie Aviles: Start crediting.
190 00:15:33.820 ⇒ 00:15:37.609 Casie Aviles: Okay, I think, yeah, I didn’t create, like, a ticket yet for this one, so…
191 00:15:55.790 ⇒ 00:15:57.010 Casie Aviles: Okay…
192 00:15:57.160 ⇒ 00:16:06.340 Casie Aviles: So that’s… I think that those are all of the tasks that we have, right? For the automations, I’m… looks like we have until…
193 00:16:08.120 ⇒ 00:16:13.070 Casie Aviles: Yeah, until the 6th of February. So, this one is… is this one…
194 00:16:13.070 ⇒ 00:16:13.530 Zoran Selinger: Beautiful.
195 00:16:13.530 ⇒ 00:16:14.440 Casie Aviles: or…
196 00:16:15.360 ⇒ 00:16:24.339 Zoran Selinger: We are… this… yes, it is in progress. I’m still waiting for a good meeting with, with Mitesh and Ryan.
197 00:16:24.660 ⇒ 00:16:25.680 Zoran Selinger: On this.
198 00:16:26.460 ⇒ 00:16:27.480 Casie Aviles: Okay, so it’s.
199 00:16:27.480 ⇒ 00:16:34.099 Zoran Selinger: We really, we really need to do it this week. I said my priority was kind of…
200 00:16:34.220 ⇒ 00:16:44.219 Zoran Selinger: Thursday, Friday was my priority for this, and I could not get to it. Also, Mitesh kind of canceled two meetings already about this.
201 00:16:44.670 ⇒ 00:16:45.529 Casie Aviles: That’s what I’m…
202 00:16:45.530 ⇒ 00:16:48.480 Zoran Selinger: That’s what I’m waiting, that’s where the holdup is.
203 00:16:49.590 ⇒ 00:16:50.500 Casie Aviles: I see.
204 00:16:50.500 ⇒ 00:16:53.599 Zoran Selinger: Because we need a conversation before I can proceed.
205 00:16:53.920 ⇒ 00:16:55.550 Zoran Selinger: It’s currently blocked until.
206 00:16:56.120 ⇒ 00:16:57.260 Zoran Selinger: Until we meet.
207 00:16:59.550 ⇒ 00:17:05.859 Casie Aviles: I see, I see. So… Do you think these meetings will happen, probably?
208 00:17:05.869 ⇒ 00:17:06.849 Zoran Selinger: Even this week, yes.
209 00:17:06.849 ⇒ 00:17:08.409 Casie Aviles: Or this week. Okay.
210 00:17:08.410 ⇒ 00:17:11.380 Zoran Selinger: Yes, I do think it’s gonna happen this week, yes.
211 00:17:13.410 ⇒ 00:17:14.240 Casie Aviles: Okay.
212 00:17:14.450 ⇒ 00:17:20.990 Casie Aviles: So if it’s going to be the 6th… So it…
213 00:17:21.290 ⇒ 00:17:25.009 Casie Aviles: You will have another week to work on the rent then, right?
214 00:17:25.010 ⇒ 00:17:25.839 Zoran Selinger: Oh, yeah, yeah.
215 00:17:25.849 ⇒ 00:17:26.569 Casie Aviles: Good enough for you.
216 00:17:26.569 ⇒ 00:17:27.629 Zoran Selinger: We do have time.
217 00:17:27.849 ⇒ 00:17:30.259 Zoran Selinger: Okay. To work on it, yes.
218 00:17:30.770 ⇒ 00:17:31.730 Casie Aviles: Okay, perfect.
219 00:17:32.720 ⇒ 00:17:36.960 Casie Aviles: Okay, what else do I need?
220 00:17:37.450 ⇒ 00:17:39.100 Casie Aviles: But what else do we need?
221 00:17:39.520 ⇒ 00:17:49.630 Casie Aviles: I think, what will also help me, like, Get a better sense of… Things is, like, priority, so…
222 00:17:50.550 ⇒ 00:17:51.480 Zoran Selinger: Okay.
223 00:17:52.030 ⇒ 00:17:53.049 Casie Aviles: Custom report.
224 00:17:53.050 ⇒ 00:17:54.390 Zoran Selinger: Priorities.
225 00:17:54.390 ⇒ 00:17:56.660 Casie Aviles: Do we have any priorities here?
226 00:17:58.030 ⇒ 00:18:00.660 Zoran Selinger: what’s… Know what that is.
227 00:18:01.340 ⇒ 00:18:06.180 Casie Aviles: Yeah, this one for… for… Lifecycle marketing improvements.
228 00:18:11.050 ⇒ 00:18:31.050 Zoran Selinger: Oh, yeah, yeah, so I… yeah, so that’s… you… we should pull it to next week. I don’t know if you’ve already done it, because I need a wider conversation with Judd about this exact thing. And not only Judd, but we need to decide how we define those things first, right? This is why it’s not done.
229 00:18:31.670 ⇒ 00:18:38.920 Zoran Selinger: Because we need to… I need to know what… What…
230 00:18:41.170 ⇒ 00:18:46.049 Zoran Selinger: reactivations in Chernar, that’s the one we’re going to figure out in that call.
231 00:18:48.360 ⇒ 00:18:49.720 Casie Aviles: I see, okay, brilliant.
232 00:18:49.800 ⇒ 00:18:50.590 Zoran Selinger: Amen.
233 00:18:51.230 ⇒ 00:19:03.090 Casie Aviles: Let me see if… Okay, great, yeah, actually, yeah, that’s… that’s right, this should be… Or… Nick’s… Geek.
234 00:19:15.000 ⇒ 00:19:17.519 Casie Aviles: Okay, what else?
235 00:19:19.460 ⇒ 00:19:23.439 Casie Aviles: Limit worker invocation, did we move that already?
236 00:19:23.610 ⇒ 00:19:25.210 Casie Aviles: Okay, we did.
237 00:19:28.150 ⇒ 00:19:34.950 Casie Aviles: So the ones that are pushed next week are not… not high priority, for sure, then,
238 00:19:35.570 ⇒ 00:19:43.800 Casie Aviles: for this week, our priority, it sounds like, is to get the decisions with Judd and Mitesh, right? And…
239 00:19:44.040 ⇒ 00:19:45.870 Zoran Selinger: Yes, and the KPI dash.
240 00:19:47.210 ⇒ 00:19:55.990 Casie Aviles: Okay… Do you have any tickets from there? Let me check. KPI dash… So, yeah, the automations and…
241 00:19:57.570 ⇒ 00:20:02.439 Zoran Selinger: I don’t think we do have a KPI dash tickets, but it’s… this is very important.
242 00:20:04.300 ⇒ 00:20:12.550 Casie Aviles: Yeah, there’s this… ticket. Yeah, let’s go over the ones we have here. Is this…
243 00:20:13.520 ⇒ 00:20:17.860 Casie Aviles: I feel like this is related to… because this was renamed.
244 00:20:22.430 ⇒ 00:20:26.090 Casie Aviles: I think this one was related to KPI Dash, if I’m not mistaken.
245 00:20:26.090 ⇒ 00:20:30.370 Zoran Selinger: No, this is more related… wait, attention marketing.
246 00:20:30.730 ⇒ 00:20:31.350 Casie Aviles: Probably.
247 00:20:31.350 ⇒ 00:20:35.949 Zoran Selinger: Oh, this is more related to the… to that conversation with Jad and Mitesh.
248 00:20:36.280 ⇒ 00:20:37.800 Zoran Selinger: That’s retention.
249 00:20:39.130 ⇒ 00:20:40.110 Casie Aviles: Okay.
250 00:20:42.080 ⇒ 00:20:45.080 Casie Aviles: Is the status still the same?
251 00:20:47.350 ⇒ 00:20:51.240 Zoran Selinger: Yes, yes, I mean, I’m gonna have that presentation tomorrow.
252 00:20:52.470 ⇒ 00:20:53.830 Casie Aviles: Okay, okay, great.
253 00:20:57.020 ⇒ 00:21:00.729 Casie Aviles: Yeah, organic performance, something we have that already.
254 00:21:01.230 ⇒ 00:21:05.500 Zoran Selinger: We, we, yeah, it’s close to done, I just need to figure out what the guys did.
255 00:21:06.160 ⇒ 00:21:10.699 Zoran Selinger: With the logic, because… Avaishi did say that he…
256 00:21:10.950 ⇒ 00:21:15.900 Zoran Selinger: Tweaked the logic a little bit, and that seemed to break the logic, so we’ll see.
257 00:21:16.300 ⇒ 00:21:23.930 Zoran Selinger: I simply did not have a chance. I noticed this on Friday, I just didn’t have a chance to record the loom and send it.
258 00:21:25.990 ⇒ 00:21:26.930 Casie Aviles: Okay.
259 00:21:26.930 ⇒ 00:21:28.399 Zoran Selinger: But I will do that today.
260 00:21:29.360 ⇒ 00:21:36.030 Casie Aviles: Okay, I’ll set the automations to high, then. Anything related to the KPI dash, I will set to high.
261 00:21:36.940 ⇒ 00:21:38.950 Casie Aviles: If that’s… that makes sense to you.
262 00:21:39.420 ⇒ 00:21:40.030 Zoran Selinger: Yeah.
263 00:21:42.030 ⇒ 00:21:42.900 Casie Aviles: Okay.
264 00:21:42.900 ⇒ 00:21:43.610 Zoran Selinger: He does.
265 00:21:46.720 ⇒ 00:21:49.849 Casie Aviles: Hmm… Cool, what else?
266 00:21:50.130 ⇒ 00:22:00.359 Casie Aviles: So, we have… So, yeah, we can assign the estimates for these next time, but… I think… for these…
267 00:22:01.180 ⇒ 00:22:04.529 Casie Aviles: Do we… since I think do we have a lot… a long…
268 00:22:05.340 ⇒ 00:22:10.560 Casie Aviles: Range here, so do you want to set, like, a higher… point estimate.
269 00:22:13.570 ⇒ 00:22:22.260 Zoran Selinger: This is all one of the high point estimates, yes. Let’s go with 5 for now, let’s not put more.
270 00:22:23.630 ⇒ 00:22:25.660 Zoran Selinger: And then same here? It is a 5.
271 00:22:28.520 ⇒ 00:22:29.240 Zoran Selinger: Yeah.
272 00:22:29.640 ⇒ 00:22:30.670 Casie Aviles: Okay, goodie.
273 00:22:30.670 ⇒ 00:22:35.199 Zoran Selinger: Right now, these two tickets are my guess of how this is going to work.
274 00:22:38.840 ⇒ 00:22:39.530 Casie Aviles: Okay.
275 00:22:40.690 ⇒ 00:22:48.030 Zoran Selinger: This is just my guess right now. So we’ll see, we’ll see.
276 00:22:52.550 ⇒ 00:22:54.050 Casie Aviles: Okay, great.
277 00:22:59.440 ⇒ 00:23:06.619 Casie Aviles: It could be… yeah, what else? So, this… I think this is fine for now.
278 00:23:08.040 ⇒ 00:23:11.359 Casie Aviles: You might have… how many tickets do you have now?
279 00:23:12.280 ⇒ 00:23:14.439 Casie Aviles: For this week, for…
280 00:23:22.240 ⇒ 00:23:28.670 Casie Aviles: Okay, so do you think this should be fine for your workload, or do you think it’s too heavy right now?
281 00:23:29.130 ⇒ 00:23:41.099 Zoran Selinger: For now, it’s fine. It will, really depend on… How today and tomorrow goes.
282 00:23:41.720 ⇒ 00:23:43.950 Zoran Selinger: And also, I’m gonna be off.
283 00:23:44.330 ⇒ 00:23:53.470 Zoran Selinger: next week. Oh, oh, sorry, sorry. On Thursday, I’m gonna be off… gonna be off on Thursday, so I have a short week this week.
284 00:23:53.470 ⇒ 00:23:55.119 Casie Aviles: Okay, Thursday this week.
285 00:23:55.220 ⇒ 00:23:59.739 Casie Aviles: So… Thursday and then Friday you’ll be off, or only Thursday?
286 00:23:59.740 ⇒ 00:24:02.240 Zoran Selinger: No, no, no, just Thursday. Just Thursday.
287 00:24:02.240 ⇒ 00:24:05.310 Casie Aviles: I see, okay, great. Yeah, thanks for the heads up.
288 00:24:06.130 ⇒ 00:24:07.040 Casie Aviles: Alright.
289 00:24:07.360 ⇒ 00:24:12.050 Casie Aviles: So, I think I just want to… Reiterate, like.
290 00:24:12.320 ⇒ 00:24:18.979 Casie Aviles: what’s the… what again is our, like, main goal for this week? So we wanna finish all the…
291 00:24:19.470 ⇒ 00:24:22.119 Casie Aviles: the in-progress tickets, right? And then…
292 00:24:22.380 ⇒ 00:24:26.659 Zoran Selinger: Yes, and then just straight into the KPI dash.
293 00:24:27.620 ⇒ 00:24:28.520 Casie Aviles: Okay.
294 00:24:28.640 ⇒ 00:24:29.860 Zoran Selinger: Yeah. Cool.
295 00:24:31.220 ⇒ 00:24:34.080 Casie Aviles: Oh, do we need another ticket for KPI Dash, or…
296 00:24:34.910 ⇒ 00:24:35.750 Casie Aviles: This should be you.
297 00:24:35.750 ⇒ 00:24:37.330 Zoran Selinger: No, no, that’s… that’s fine.
298 00:24:37.590 ⇒ 00:24:38.720 Zoran Selinger: Those two are fine.
299 00:24:41.820 ⇒ 00:24:46.969 Casie Aviles: Okay… Oh, actually, Rob, I think Robert made this for you.
300 00:24:48.730 ⇒ 00:24:51.250 Zoran Selinger: Yeah, I don’t know what that is. No idea what that is.
301 00:24:51.250 ⇒ 00:24:54.849 Casie Aviles: Okay, I suppose we can talk about it during stand-up.
302 00:24:54.890 ⇒ 00:24:55.550 Zoran Selinger: Yeah.
303 00:24:56.850 ⇒ 00:24:59.149 Casie Aviles: Okay, cool.
304 00:24:59.780 ⇒ 00:25:08.349 Casie Aviles: Sorry, I think the last thing I would want to add here are, like, just some goals, I guess.
305 00:25:10.360 ⇒ 00:25:17.260 Casie Aviles: Just to make sure that… When we look at it, we know what we’re talking about.
306 00:25:23.570 ⇒ 00:25:31.409 Zoran Selinger: Yeah, we’re still trying to… we’ll still need to figure out what data
307 00:25:32.020 ⇒ 00:25:36.590 Zoran Selinger: we want and how we want it. That’s basically it.
308 00:25:40.560 ⇒ 00:25:41.360 Casie Aviles: How we want.
309 00:25:41.360 ⇒ 00:25:44.480 Zoran Selinger: all of this from NordBeam, for example.
310 00:25:44.670 ⇒ 00:25:48.020 Zoran Selinger: But we might go directly to particular channels.
311 00:25:49.830 ⇒ 00:25:50.480 Casie Aviles: Okay.
312 00:25:50.480 ⇒ 00:25:55.239 Zoran Selinger: Yeah, that we need to figure out. Maybe it’s… we pull everything from Norbim. Maybe not.
313 00:26:07.190 ⇒ 00:26:08.230 Casie Aviles: Okay…
314 00:26:11.250 ⇒ 00:26:15.830 Casie Aviles: And then… oh, for context, like, what are CMs again?
315 00:26:16.740 ⇒ 00:26:18.340 Zoran Selinger: Campaign managers.
316 00:26:19.130 ⇒ 00:26:21.939 Zoran Selinger: Those are the ones that, you know, manage
317 00:26:22.430 ⇒ 00:26:28.099 Zoran Selinger: Google Ads campaigns, and this is… these are not… that’s not us, that’s them.
318 00:26:31.260 ⇒ 00:26:32.100 Casie Aviles: Okay.
319 00:26:34.310 ⇒ 00:26:37.300 Casie Aviles: Let me see if I decided it didn’t. Okay.
320 00:26:37.620 ⇒ 00:26:45.120 Casie Aviles: Yeah, so for the Go, it’s the same thing, but for… For this one.
321 00:26:45.360 ⇒ 00:26:50.290 Casie Aviles: the same… Goal, or do you have, like, a different one?
322 00:26:51.850 ⇒ 00:26:55.489 Zoran Selinger: Sorry to say again?
323 00:26:56.900 ⇒ 00:27:01.259 Casie Aviles: Oh, sorry, yeah, for this ticket. Do we have the same goal with…
324 00:27:02.800 ⇒ 00:27:06.170 Casie Aviles: The daily metric pull from channels, or…
325 00:27:06.600 ⇒ 00:27:08.020 Casie Aviles: Will it be a different…
326 00:27:08.610 ⇒ 00:27:14.670 Zoran Selinger: I mean, that’s… those are two different things that we need for… for that KPI, right?
327 00:27:19.930 ⇒ 00:27:22.069 Zoran Selinger: So I’m not sure,
328 00:27:29.240 ⇒ 00:27:35.130 Zoran Selinger: I’m not sure, what to say there.
329 00:27:36.380 ⇒ 00:27:50.650 Zoran Selinger: actually say that… so, it’s more relevant to this, if you just say, might, might pull everything from NordBeam. So that’s more relevant, actually, for this one.
330 00:28:03.310 ⇒ 00:28:04.879 Casie Aviles: I see. Okay.
331 00:28:12.950 ⇒ 00:28:13.740 Casie Aviles: Alright.
332 00:28:15.020 ⇒ 00:28:19.490 Casie Aviles: Okay, cool. I think this should be fine for now.
333 00:28:20.750 ⇒ 00:28:24.080 Casie Aviles: What else are we missing?
334 00:28:27.310 ⇒ 00:28:33.240 Casie Aviles: Okay, great. I think that’s all, so KPI- would be priority, and then also the remaining
335 00:28:33.370 ⇒ 00:28:40.540 Casie Aviles: active tickets. I think that’s… and then we’ll also be… Having several meetings with…
336 00:28:40.740 ⇒ 00:28:42.930 Casie Aviles: Chad and Mitesh for decisions, right?
337 00:28:42.930 ⇒ 00:28:57.740 Zoran Selinger: This week is going to be really intense when it comes to meetings. We already scheduled a bunch of Thursday and Friday. Greg is also kind of starting to go into that loop as well.
338 00:28:59.310 ⇒ 00:29:04.240 Zoran Selinger: Yeah, so he’s taking over a meeting on Monday, and
339 00:29:04.610 ⇒ 00:29:11.300 Zoran Selinger: We have a few follow-up meetings, it’s just… this is going to be a really intense week when it comes to…
340 00:29:11.600 ⇒ 00:29:12.550 Casie Aviles: Yeah.
341 00:29:12.550 ⇒ 00:29:15.539 Zoran Selinger: Hopefully, we’ll get some work done as well.
342 00:29:16.790 ⇒ 00:29:19.249 Casie Aviles: Not just meetings.
343 00:29:20.180 ⇒ 00:29:24.559 Casie Aviles: Yeah, I mean, it sucks to have a lot of meetings, but yeah, I think.
344 00:29:24.730 ⇒ 00:29:27.759 Zoran Selinger: I mean, that’s… that’s what the… what the job is.
345 00:29:28.160 ⇒ 00:29:29.450 Casie Aviles: Yeah, yeah.
346 00:29:29.690 ⇒ 00:29:30.490 Casie Aviles: I know, I guess.
347 00:29:30.490 ⇒ 00:29:46.580 Zoran Selinger: It’s fine, it’s just, I think we’re also gonna have to… we have to kind of warn the… warn the client about a few upcoming things, we need to make some decisions, and it’s gonna be… Robert’s also gonna play a big role this week in those things, yeah.
348 00:29:46.580 ⇒ 00:29:48.470 Casie Aviles: Okay. Yeah, for sure.
349 00:29:48.710 ⇒ 00:29:56.529 Casie Aviles: Okay, yeah, I think that that’s about it. We’re coming up on time now, but yeah, this was very helpful, Zora, and thank you very much.
350 00:29:56.730 ⇒ 00:29:57.360 Zoran Selinger: Thank you.
351 00:29:57.940 ⇒ 00:29:58.780 Zoran Selinger: Thank you.
352 00:29:59.120 ⇒ 00:30:06.540 Casie Aviles: Yeah, and yeah, just let me know anytime, like, if you need any help with any of the tickets, and I’ll try to…
353 00:30:06.800 ⇒ 00:30:12.339 Casie Aviles: Escalate it to the right channels, you know, and probably ask ops first, you know.
354 00:30:12.550 ⇒ 00:30:13.170 Casie Aviles: But, yeah.
355 00:30:13.170 ⇒ 00:30:19.259 Zoran Selinger: Yeah, I will, I will. I made a mistake last week in not talking about this,
356 00:30:19.520 ⇒ 00:30:24.620 Zoran Selinger: This, organic… Dashboard a little bit sooner.
357 00:30:26.650 ⇒ 00:30:29.690 Zoran Selinger: I kind of left it for the… for the last day.
358 00:30:31.440 ⇒ 00:30:32.219 Casie Aviles: Yeah, it’s…
359 00:30:32.220 ⇒ 00:30:36.309 Zoran Selinger: Yeah, I’ll, I’ll speak up a little bit earlier.
360 00:30:36.480 ⇒ 00:30:49.679 Casie Aviles: Yeah, no problem. I should also be… I should also be helping you, like, keep this in track, and I’m going to, like… if you can let me know as well, then I’ll let the operations team know, and then…
361 00:30:50.360 ⇒ 00:30:54.419 Casie Aviles: and ask, like, who’s… who’s… who has the capacity. I think that’s a good…
362 00:30:54.800 ⇒ 00:31:04.180 Casie Aviles: way to handle it internally first, or, you know, I think the same thing that Awash was mentioning, then I can probably help you guys schedule a call first.
363 00:31:04.830 ⇒ 00:31:05.510 Casie Aviles: Yeah.
364 00:31:05.510 ⇒ 00:31:06.060 Zoran Selinger: Yeah.
365 00:31:06.280 ⇒ 00:31:07.750 Zoran Selinger: Okay. Thank you. Okay.
366 00:31:07.980 ⇒ 00:31:10.629 Zoran Selinger: That’s okay. Alright. Let’s do that. Thank you.
367 00:31:11.080 ⇒ 00:31:13.109 Zoran Selinger: Thank you, Zora, and see you, bye.
368 00:31:13.440 ⇒ 00:31:13.980 Casie Aviles: Bye-bye.