Meeting Title: Eden Daily Standup Date: 2026-01-23 Meeting participants: Greg Stoutenburg, Awaish Kumar, Zoran Selinger, Demilade Agboola, Robert Tseng, Casie Aviles
WEBVTT
1 00:00:24.560 ⇒ 00:00:26.100 Awaish Kumar: Hi, Nick.
2 00:00:26.100 ⇒ 00:00:26.879 Greg Stoutenburg: I gotta wish.
3 00:00:27.870 ⇒ 00:00:29.280 Awaish Kumar: All good, how about you?
4 00:00:29.470 ⇒ 00:00:30.590 Greg Stoutenburg: Doing well.
5 00:00:36.280 ⇒ 00:00:37.430 Greg Stoutenburg: Hey, how’s it going?
6 00:01:01.300 ⇒ 00:01:02.050 Greg Stoutenburg: Hmm…
7 00:01:05.349 ⇒ 00:01:06.869 Awaish Kumar: Okay…
8 00:01:09.969 ⇒ 00:01:12.099 Awaish Kumar: Robert will be joining, right?
9 00:01:14.530 ⇒ 00:01:16.099 Zoran Selinger: I think we should, yeah.
10 00:01:16.480 ⇒ 00:01:20.009 Greg Stoutenburg: Yeah, I thought he said that on the service stand-up a bit ago.
11 00:01:21.830 ⇒ 00:01:22.890 Greg Stoutenburg: Whoa.
12 00:01:24.590 ⇒ 00:01:25.530 Awaish Kumar: Service…
13 00:01:27.400 ⇒ 00:01:29.859 Greg Stoutenburg: Strategy, service, stand-up.
14 00:01:31.160 ⇒ 00:01:32.250 Greg Stoutenburg: Tongue twister.
15 00:01:33.790 ⇒ 00:01:36.020 Awaish Kumar: Dino, and then strategy.
16 00:01:42.460 ⇒ 00:01:43.150 Awaish Kumar: Oh.
17 00:01:44.350 ⇒ 00:01:51.219 Awaish Kumar: Yeah, I just want to discuss, like, Greg, how is it going with the… with this telemetry thing, I…
18 00:01:51.410 ⇒ 00:01:57.350 Awaish Kumar: I think you canceled the meeting for, because they want to use Mixed Burner or somewhere, something, whatever.
19 00:01:57.450 ⇒ 00:02:02.999 Awaish Kumar: Yeah. But, like, we… Like, we do need some help on, like,
20 00:02:03.580 ⇒ 00:02:09.650 Awaish Kumar: parametry, like, it includes… it includes, intake work as well.
21 00:02:09.800 ⇒ 00:02:10.490 Greg Stoutenburg: Yeah.
22 00:02:10.949 ⇒ 00:02:12.140 Awaish Kumar: Yeah, so…
23 00:02:12.340 ⇒ 00:02:18.120 Greg Stoutenburg: Yeah, so I need to get some clarity from Ryan and Danny. I’ve got a call scheduled with them on…
24 00:02:21.780 ⇒ 00:02:22.900 Greg Stoutenburg: Tuesday.
25 00:02:24.310 ⇒ 00:02:25.229 Greg Stoutenburg: Is that the one?
26 00:02:26.500 ⇒ 00:02:31.899 Greg Stoutenburg: It’s like, a lot of calls went on the… Yeah, that sounds right.
27 00:02:32.580 ⇒ 00:02:39.040 Greg Stoutenburg: So I have a call with them coming up, where we’re going to get this sorted out.
28 00:02:39.970 ⇒ 00:02:40.400 Awaish Kumar: Okay.
29 00:02:40.400 ⇒ 00:02:46.689 Greg Stoutenburg: And then… and then, yeah, and then I’ll just… I’ll just have to get back to you, and we’ll… we’ll figure out what… what it is we need to track.
30 00:02:46.920 ⇒ 00:02:50.970 Greg Stoutenburg: Maybe we won’t even worry about this until they have the new intake set up.
31 00:02:51.410 ⇒ 00:02:52.320 Greg Stoutenburg: We’ll see.
32 00:02:53.300 ⇒ 00:02:55.770 Awaish Kumar: But that’s… that will be part of…
33 00:02:55.910 ⇒ 00:03:00.579 Awaish Kumar: Remo, and then the database will be coming to database, so I’m just concerned, like.
34 00:03:00.580 ⇒ 00:03:01.610 Greg Stoutenburg: Hmm.
35 00:03:01.610 ⇒ 00:03:06.109 Awaish Kumar: Yeah, full… They are in our database, in our database.
36 00:03:07.010 ⇒ 00:03:07.690 Greg Stoutenburg: Yeah, yeah.
37 00:03:09.030 ⇒ 00:03:22.019 Robert Tseng: Okay, sorry, I’m late. I feel like my… it takes me, like, 3 to 4 minutes to join every Zoom call, because my laptop is just getting ridiculously slow, so I’m late to, like, 3-4 minutes to every meeting now.
38 00:03:22.200 ⇒ 00:03:24.990 Robert Tseng: There’s a…
39 00:03:25.450 ⇒ 00:03:30.099 Robert Tseng: So, we have a… we have a deck next week to reproduce, so by Monday, right? So, I guess…
40 00:03:30.200 ⇒ 00:03:47.070 Robert Tseng: it’s time to focus on, like, what… on the whims from these past two weeks. So, I have been traveling, so I’ve been enjoying yesterday. I’ve jumped on a couple calls with people, I tagged you, Zoran, so I’m hearing some things about, like, work that’s coming down the pipeline.
41 00:03:47.460 ⇒ 00:03:56.550 Robert Tseng: I wanted to flag that to you. I’m calling Josh later today, he has, like, some other agency… growth agency that they’re working with now, so…
42 00:03:56.570 ⇒ 00:04:11.630 Robert Tseng: I think we’re… they want us to basically get them data, so, like, there’s… there’s, like, a lot of… we’re gonna… it’s sprawling out again in terms of life. We don’t have a single intake process, it’s always been the problem with Eden. People just talk to whoever, and then we have to, like, triage everything, so…
43 00:04:11.630 ⇒ 00:04:23.699 Robert Tseng: I can keep speaking to that, but, like, I… I guess I want you guys to be able to be ready for a deck review on Monday, so I just kind of want to focus more on, like, what… what are we gonna share with them?
44 00:04:26.190 ⇒ 00:04:26.860 Awaish Kumar: Okay.
45 00:04:27.560 ⇒ 00:04:28.220 Zoran Selinger: Sure.
46 00:04:29.170 ⇒ 00:04:41.080 Zoran Selinger: Yeah, so as usual, my things will be in the… In the sh… in the… weekly decks.
47 00:04:41.080 ⇒ 00:04:43.060 Robert Tseng: Did you already… did anyone make one yet?
48 00:04:44.400 ⇒ 00:04:48.580 Zoran Selinger: I mean, we presented yesterday, we have the meeting on Thursdays, so…
49 00:04:48.580 ⇒ 00:04:50.870 Robert Tseng: Okay, so you already presented, like, one for.
50 00:04:50.870 ⇒ 00:05:00.910 Zoran Selinger: My MarTech deck, yes, of course, yes. So that’s on Thursday. Next week, that’s gonna be on Friday, because I’m off on Thursday.
51 00:05:01.120 ⇒ 00:05:01.840 Robert Tseng: Sure.
52 00:05:02.510 ⇒ 00:05:09.369 Zoran Selinger: So that’s, yeah, that’s there, the 22nd of Jan deck.
53 00:05:09.930 ⇒ 00:05:15.170 Zoran Selinger: But, yeah, I’ll… I’ll add stuff to… I’ll add it to your…
54 00:05:16.270 ⇒ 00:05:19.600 Zoran Selinger: I’ll include my, my things in your,
55 00:05:20.890 ⇒ 00:05:33.750 Zoran Selinger: So, basically, you need… you need things on the… in the executive summary and a few other places, like VINs and… and risks and mitigation, stuff like that. So I’ll… I’ll add my thoughts into those slides.
56 00:05:34.220 ⇒ 00:05:34.620 Robert Tseng: Okay.
57 00:05:35.230 ⇒ 00:05:36.010 Zoran Selinger: on Monday.
58 00:05:37.070 ⇒ 00:05:37.879 Robert Tseng: Can we just list them out?
59 00:05:37.880 ⇒ 00:05:39.490 Zoran Selinger: I wasn’t there.
60 00:05:39.490 ⇒ 00:05:49.020 Robert Tseng: the Mitesh call go? Like, what are the takeaways? I just shared out the link, so… to the group. So, link to deck due Monday.
61 00:05:49.330 ⇒ 00:05:49.960 Zoran Selinger: Yep.
62 00:05:50.160 ⇒ 00:05:50.700 Robert Tseng: Yep.
63 00:05:51.190 ⇒ 00:06:08.889 Zoran Selinger: Yeah, so Mitesh call, call went, went well. Greg was, was also jumping in, and he’s, he’s gonna basically take over the, the Henry’s part, so, Monday, kind of start-off meeting will, will go to Greg now.
64 00:06:09.010 ⇒ 00:06:17.940 Zoran Selinger: We also, introduced him to, Casey, also John, so Casey also introduced himself, there.
65 00:06:18.780 ⇒ 00:06:22.730 Zoran Selinger: Yeah, so he is, okay.
66 00:06:23.140 ⇒ 00:06:24.520 Zoran Selinger: with,
67 00:06:24.980 ⇒ 00:06:35.100 Zoran Selinger: with us defining churn and rotation based on treatments. He’s okay with that, but he wanted a discussion directly with Judd.
68 00:06:35.220 ⇒ 00:06:38.679 Zoran Selinger: So we have a… we have a call set up for next week.
69 00:06:38.920 ⇒ 00:06:43.389 Zoran Selinger: For that. Actually, we have a bunch of call next week. Okay.
70 00:06:43.560 ⇒ 00:06:58.499 Zoran Selinger: a few different lanes. We scheduled probably 3 or 4 for, kind of, outstanding, calls for next week. Also, to present, the, the life cycle, I’m gonna ask for some, some feedback on Monday as well.
71 00:06:58.800 ⇒ 00:07:15.620 Zoran Selinger: before I present on Tuesday. Yes, on Tuesday, I’m going to present the churn and lifecycle analysis. And that’s also going to be a place where we are actually going to agree on us going, going forward with,
72 00:07:15.950 ⇒ 00:07:18.679 Zoran Selinger: Those definitions based on treatments.
73 00:07:18.790 ⇒ 00:07:26.990 Zoran Selinger: Okay, it looks like… we just need to hear… we just need to hear Judd, before we absolutely confirm this is the way to go.
74 00:07:27.200 ⇒ 00:07:39.810 Zoran Selinger: I also emphasize that we are… we have a problem with siloed reports. We are all over the place. Tableau, Mixpanel, Sheets, and we use
75 00:07:39.970 ⇒ 00:07:51.250 Zoran Selinger: different, different sources and attribution models for everywhere. So, so, and this is what he said. He said that Adam P.
76 00:07:51.890 ⇒ 00:07:56.999 Zoran Selinger: joined, in place of Tigran. So, Tigran is out.
77 00:07:58.930 ⇒ 00:08:10.219 Zoran Selinger: And we have Adam P. He was already asking about, like, data and stuff like that, so they expect him, to also work with us on this.
78 00:08:10.370 ⇒ 00:08:14.840 Zoran Selinger: And it looks like they really do, count on his guidance.
79 00:08:15.370 ⇒ 00:08:19.690 Zoran Selinger: On how to fix this siloed issue that we have.
80 00:08:19.960 ⇒ 00:08:28.420 Zoran Selinger: So my recommendations, were edge, so edge attribution,
81 00:08:28.690 ⇒ 00:08:33.929 Zoran Selinger: Which is gonna be… and I see… I talked to Ryan today, he agrees with this.
82 00:08:34.159 ⇒ 00:08:36.630 Zoran Selinger: He’s happy with the data we have.
83 00:08:36.950 ⇒ 00:08:48.280 Zoran Selinger: and we wanna… we wanna start attributing based on the edge… edge layer, and probably mixed panel is the way to go. I see the number of users is really increasing there.
84 00:08:49.300 ⇒ 00:08:56.820 Zoran Selinger: Mitesh is asking questions about, about MixedPanel as well, so they are… looks like they are fully on board at the moment.
85 00:08:57.950 ⇒ 00:09:01.189 Robert Tseng: Okay, great. I mean, I’m hearing a lot of moving parts, like I said.
86 00:09:01.190 ⇒ 00:09:01.719 Zoran Selinger: Oh my god.
87 00:09:01.720 ⇒ 00:09:06.300 Robert Tseng: Yeah, we have to… we have to drive them towards the… like…
88 00:09:06.620 ⇒ 00:09:10.700 Robert Tseng: Adam… Adam P, like, I’ve talked to him a few times.
89 00:09:10.700 ⇒ 00:09:11.730 Zoran Selinger: It’s like… Okay.
90 00:09:12.350 ⇒ 00:09:26.540 Robert Tseng: he’s, like, a coordinator-level guy, like, he’s not, like, he’s not really hands-on technical or whatever, so I don’t really think he’s gonna make any decisions. He’s just gonna… he will just be a busybody and try to meet with you, and, like, it’s just not… he’s not gonna help you make any decisions, so…
91 00:09:26.620 ⇒ 00:09:29.319 Robert Tseng: you know, I think we basically need to tell them.
92 00:09:29.320 ⇒ 00:09:52.019 Robert Tseng: go to Tableau for this, that, like, so this is… this is going back to the data platform documentation, so… think of it just like a retraining. Every time somebody on their team leaves, on our side too, we basically slow down because we have to, like, basically get everyone on the same page again. So, I think that’s kind of the situation here. I’m, like, connecting this to a problem Dave Mulatti solved earlier this week. He kind of, like.
93 00:09:52.040 ⇒ 00:09:53.590 Robert Tseng: tweaked the…
94 00:09:53.590 ⇒ 00:10:18.569 Robert Tseng: attribution, like, kind of the NCAT calculation on, on, earlier. So, I don’t know if these things are related. Like, when we… when we say we’re doing attribution via the edge, how does that impact, like, downstream reports? Like, do we understand that? Like, I think that’s worth communicating, so I would like to see that in the slides as well. Because before we make any change, it would be good to signal to the
95 00:10:18.570 ⇒ 00:10:37.059 Robert Tseng: when we push this change, we expect, you know, these metrics that you look at every day to go up or down by, like, how much. So, that way there are no surprises when we roll it out, and, like, I don’t… yeah, I don’t want us to, like, go scramble, push it out, and then people freak out and we revert immediately. That’s just kind of a waste of time.
96 00:10:37.230 ⇒ 00:10:40.339 Zoran Selinger: And, I mean, you’re right, that would happen.
97 00:10:40.340 ⇒ 00:10:57.470 Zoran Selinger: if we start… if we start going to the edge, where we have basically every touchpoint, and decide on an attribution model, and right now, at the moment, basically most of them report directly from their platforms, which is via
98 00:10:57.530 ⇒ 00:11:00.139 Zoran Selinger: Which is very biased towards their platform.
99 00:11:00.140 ⇒ 00:11:00.760 Robert Tseng: Yep.
100 00:11:00.760 ⇒ 00:11:03.849 Zoran Selinger: Essentially, all of them have inflated numbers.
101 00:11:04.010 ⇒ 00:11:05.459 Zoran Selinger: Against their channel.
102 00:11:05.610 ⇒ 00:11:10.999 Zoran Selinger: And this would fix that, right? And all of their numbers would probably go down.
103 00:11:13.800 ⇒ 00:11:20.090 Zoran Selinger: Yeah, like, we compared… I compared, numbers from… for… for Google Ads, and, like.
104 00:11:20.270 ⇒ 00:11:25.400 Zoran Selinger: Some days when Google Ads would assign,
105 00:11:26.120 ⇒ 00:11:33.980 Zoran Selinger: assign 140 orders in a day. Those would be… And those would be,
106 00:11:34.170 ⇒ 00:11:42.979 Zoran Selinger: 80 for first touch or last touch, and for any touch, it would be… it would be around the same number, right? Any touch is…
107 00:11:43.130 ⇒ 00:11:48.260 Zoran Selinger: How every channel basically does it for their own channel, right?
108 00:11:48.880 ⇒ 00:11:49.470 Robert Tseng: Yeah.
109 00:11:49.890 ⇒ 00:11:54.840 Zoran Selinger: And that’s a discussion we need to have. You’re right, we will need to prepare everyone
110 00:11:55.290 ⇒ 00:12:00.220 Zoran Selinger: for a decrease in their, their, their… Yeah.
111 00:12:00.430 ⇒ 00:12:01.630 Zoran Selinger: metrics, yeah.
112 00:12:01.790 ⇒ 00:12:08.609 Robert Tseng: Yeah, the timing is good, because they’re starting this thing with the new growth agency, so I want them to start with, like.
113 00:12:09.140 ⇒ 00:12:23.519 Robert Tseng: like, I don’t want them to start using the old methodology that we’re about to change in, like, a week, you know? So, like, I’m gonna… when I talk to Josh later, I wanna tell them… I mean, can I tell them, hey, give us a week, we will have these reports all updated.
114 00:12:23.640 ⇒ 00:12:42.839 Robert Tseng: then we will work with, like, the agency, like, I need to… I need to know the sequencing here, because I don’t want to jump on a call, onboard this new agency to our reports, and then, immediately, like, a week in, all the… all the NCACs, like, completely… they all… yeah, they all… they all change. Like, that would… that would throw them off a lot. So, what’s… what’s our timeline for this?
115 00:12:43.690 ⇒ 00:12:58.380 Zoran Selinger: So, I mean, this is not… we are still discussing this. We haven’t agreed on this yet. A good thing is that I’m creating that… this organic performance report, where I’m going… this is directly from the edge layer.
116 00:12:58.380 ⇒ 00:13:12.949 Zoran Selinger: It has first touch, last touch, and any touch attribution models that are gonna be… you’re just gonna… you’re just gonna be able to switch between them and see the comparisons in terms of attribution modeling. Just for those three, obviously, you can build
117 00:13:13.140 ⇒ 00:13:28.159 Zoran Selinger: more, more sophisticated ones. So that’s a good conversation starter about this. I’ll be able to show them a report that is for one channel, the differences between attribution models, right? And I’ll be able to show the model
118 00:13:28.450 ⇒ 00:13:29.480 Zoran Selinger: that we are…
119 00:13:29.610 ⇒ 00:13:42.239 Zoran Selinger: working with, and they will be able to see, okay, this is fine, we agree with this, okay, can we start rolling reports where we’re gonna do this for all the channels? And not just channels in isolation.
120 00:13:42.430 ⇒ 00:13:47.920 Zoran Selinger: Like, you know, having organic-only reports, but actually have a comparison.
121 00:13:48.360 ⇒ 00:14:08.320 Zoran Selinger: And even just having a linear attribution model would be a huge improvement from on the edge. Like, we take the transaction value and just split it equally among the interactions, or the U-shaped 40-40, then in the… whatever. We can build multiple and just, you know, start.
122 00:14:08.320 ⇒ 00:14:19.480 Robert Tseng: So, on that note, like, we didn’t build all of those things before, and Awash, you… you can… I mean, you wanna… do you wanna jump in first? Like, I… yeah, I know where I’m going with this, so…
123 00:14:20.040 ⇒ 00:14:34.559 Awaish Kumar: I just wanted to confirm, so right now, our attribution, like, the… happens, like, in our, for example, in our product sales summary table, we use BASC data to assign, like, for, to figure out
124 00:14:34.590 ⇒ 00:14:36.480 Awaish Kumar: Channels for each order.
125 00:14:36.500 ⇒ 00:14:55.209 Awaish Kumar: And now that we are talking about EdgeLayer, how that’s going to work in the new Remo platform? Are we using… will we be using just the edge layer data, or should I ask Surf also? Because I figured out that there are UTEP parameters that are missing in new Remo platform.
126 00:14:55.410 ⇒ 00:15:00.340 Awaish Kumar: So should we be pushing them to bring those in, or should we be just using Azure data?
127 00:15:04.290 ⇒ 00:15:04.670 Robert Tseng: I mean.
128 00:15:04.670 ⇒ 00:15:05.110 Zoran Selinger: Could we…
129 00:15:05.110 ⇒ 00:15:10.349 Robert Tseng: you should be using edge layer for everything, right? So, I think, like, yeah, I mean, this is kind of…
130 00:15:11.030 ⇒ 00:15:16.119 Robert Tseng: Yeah, I mean, ways to run, you guys gotta figure… figure this out, right? So… Okay, okay.
131 00:15:16.120 ⇒ 00:15:16.600 Zoran Selinger: -Oh.
132 00:15:16.600 ⇒ 00:15:17.160 Robert Tseng: Yeah.
133 00:15:17.160 ⇒ 00:15:34.980 Zoran Selinger: Avaesh, let’s… let’s take that offline, and let’s compare what, like, what we have, what the attribution… I don’t exactly know how you assign to each channel, so let me just understand that, and let’s… let’s discuss. I think we should, we should do something.
134 00:15:35.090 ⇒ 00:15:38.899 Zoran Selinger: consistent across the board. I think it’s gonna be edge.
135 00:15:39.390 ⇒ 00:15:42.530 Zoran Selinger: But yeah, let’s take this offline and discuss.
136 00:15:42.860 ⇒ 00:15:43.720 Robert Tseng: Okay. Yeah.
137 00:15:43.720 ⇒ 00:15:48.860 Awaish Kumar: I want… I wanted to make sure, because our new… current platform, like the…
138 00:15:49.220 ⇒ 00:15:57.049 Awaish Kumar: the website is… the backend is bossed, now the backend is going to be changed. So, all your changes are, like.
139 00:15:57.190 ⇒ 00:16:02.999 Awaish Kumar: will be working with the new system, or, like, will they break, or, like, you have to also figure that out.
140 00:16:03.700 ⇒ 00:16:07.360 Zoran Selinger: I mean, if we’re going with Edge, then good thing is we have
141 00:16:07.590 ⇒ 00:16:23.620 Zoran Selinger: nothing will break, we just have to prepare for the thank you page URL. If that one is… is, we just need to figure out if that changes or not. If it’s not changing, we don’t have to do anything, everything will work as expected.
142 00:16:23.700 ⇒ 00:16:33.429 Zoran Selinger: When it comes to edge and attribution. If there’s a change to a thank you page URL, that’s the only change we need to make.
143 00:16:33.610 ⇒ 00:16:36.960 Zoran Selinger: In… in a couple of places, and that’s it.
144 00:16:37.360 ⇒ 00:16:39.880 Zoran Selinger: That should be super, super simple, yeah.
145 00:16:41.650 ⇒ 00:16:47.569 Robert Tseng: Okay, yeah, so, I mean, I think a good slide that I can see for next week is, like.
146 00:16:48.520 ⇒ 00:16:51.659 Robert Tseng: We, we should, we should tee up, like,
147 00:16:52.020 ⇒ 00:17:00.190 Robert Tseng: I guess maybe it’s two things. One is… The migration from… The migration to…
148 00:17:00.360 ⇒ 00:17:15.119 Robert Tseng: Eden OS, like, how does our tracking change? Or, like, what are the risks? So, if you have a diagram for that already, then I would just go and I would highlight the one part of this chain that, like.
149 00:17:15.430 ⇒ 00:17:38.360 Robert Tseng: yeah, if the page changes, then we need to update it. Like, I… you know, I don’t know if you guys can visualize it. I’m seeing an image in my head over for what the slide should look like, but, like, I would like to be able to point… show them what the system looks like, and just pinpoint, this is the point of failure, or this is, like, this is the risk. So, like, if when… when… and, like, that is something that I can pass to…
150 00:17:38.410 ⇒ 00:17:44.569 Robert Tseng: eat an OSPM, I can show this to ELT, like, everybody will understand that, like, we are going to…
151 00:17:44.570 ⇒ 00:18:03.919 Robert Tseng: We’re not gonna be relying on the UTMs that are coming in through Eden OS. We’re gonna be using the edge layer. It’s not gonna change, like, the way that we do this capture. The only thing is that if we change the thank you page or whatever kind of other URL parameters that we rely on, like, that’s where, like, we maybe have to do some update.
152 00:18:04.240 ⇒ 00:18:08.559 Robert Tseng: So, I think that’s one slide. And the second slide is,
153 00:18:08.660 ⇒ 00:18:12.370 Robert Tseng: on the… attribution-wise, like, I think…
154 00:18:12.510 ⇒ 00:18:30.869 Robert Tseng: if we don’t know the… if we don’t have the answer yet, you don’t need to make the recommendation, but we should at least have, like, a table, kind of asking the right questions, trying to facilitate the conversation. So, I think there’s, like, a situa… we’re… we’re running into this… a similar problem that we did when we decided to stay on Northbeam, where
155 00:18:31.300 ⇒ 00:18:42.760 Robert Tseng: Northbeam, they kept it because they can already go and select all of those different attribution models without having to build it all. So we purposely did not build any of these things, because, like, they could go and select it in Northbeam.
156 00:18:42.880 ⇒ 00:18:58.919 Robert Tseng: It sounds like you’re… like, I mean, we know we have the capability to do this. I don’t understand, like, why we are moving away from… like, I don’t want our team, like, building a bunch of attribution models. Like, that just seems like not a good use of our time.
157 00:18:58.920 ⇒ 00:19:06.650 Robert Tseng: Because, yeah, I mean, I understand how first, first, last, U, whatever, shape, all those different models are defined, but, like.
158 00:19:06.650 ⇒ 00:19:30.030 Robert Tseng: for us to, like, build all of those things, and then, like, custom add filters and, like, a Tableau report to let them go play it around, that just seems very, like, heavy weight to maintain. In which case, like, why are we on North Beam? We should just cut North Beam. And, and that… and you’ll be spending, like, 5 hours a week of, like, maintaining that… maintaining that stuff. So, like, I just… I just don’t really think it’s that,
159 00:19:30.740 ⇒ 00:19:34.450 Robert Tseng: Good use of your time, because you move, like.
160 00:19:34.870 ⇒ 00:19:40.849 Robert Tseng: before the… the onus is on… on, like, Matthias, or…
161 00:19:41.080 ⇒ 00:20:00.330 Robert Tseng: Stuart to go in and select the models they want, but now, if we maintain it, every time they want to see it differently, they’re going to come to us with a change. I just see, like, a future stream of, like, random requests from them on, like, different tweaks they want us to make to attribution. So I just want us to be very clear on, like.
162 00:20:01.000 ⇒ 00:20:06.279 Robert Tseng: are we actually gonna take this on, or not? And, like, if not, like, how do we push back on this?
163 00:20:06.670 ⇒ 00:20:11.950 Zoran Selinger: Yeah, I’m thinking about, for example, this request for organic search report.
164 00:20:12.160 ⇒ 00:20:14.320 Zoran Selinger: Right? So, Keith?
165 00:20:14.500 ⇒ 00:20:17.530 Zoran Selinger: they… they won it. They…
166 00:20:18.060 ⇒ 00:20:18.560 Robert Tseng: It’s related to.
167 00:20:18.560 ⇒ 00:20:27.649 Zoran Selinger: Anywhere else is reliable and doesn’t… Norvim doesn’t have enough details. I mean, they don’t have enough details for it, right?
168 00:20:27.810 ⇒ 00:20:33.850 Zoran Selinger: It’s just not built, into the product, so they want it by, like, page.
169 00:20:33.970 ⇒ 00:20:41.829 Zoran Selinger: new versus returning, stuff like that, right? Okay. And we do have this data, and in order for me to, to create any report.
170 00:20:41.880 ⇒ 00:20:56.460 Zoran Selinger: from Edge, I need to have an attribution model, right? Yeah. So I have to build it in if I’m… I’m going to create that report. It just has to be… it just has to be there, right? So that’s… that’s… that is a problem, if…
171 00:20:56.930 ⇒ 00:21:00.779 Zoran Selinger: But I know they do rely on, on, on NordBeam.
172 00:21:01.150 ⇒ 00:21:02.040 Zoran Selinger: as well.
173 00:21:06.550 ⇒ 00:21:21.750 Zoran Selinger: You are right. If we are not… if we go through this, we have to be really clear about, okay, we are building these attribution models, and then we create those models, and they stay there, and we do not…
174 00:21:22.230 ⇒ 00:21:39.359 Zoran Selinger: We… I mean, we shouldn’t, there shouldn’t be an option of, like, playing with… let’s… let’s say, okay, we are creating for them a U-shaped model, and we decide on 40-40 and 20% for everything in the middle.
175 00:21:39.360 ⇒ 00:21:39.690 Robert Tseng: this…
176 00:21:39.690 ⇒ 00:21:48.539 Zoran Selinger: We shouldn’t allow them to… we shouldn’t allow them to play with the percentages, right, every week. That shouldn’t be an option, obviously.
177 00:21:53.130 ⇒ 00:21:54.600 Zoran Selinger: Okay. Yeah.
178 00:21:54.970 ⇒ 00:21:55.540 Zoran Selinger: Okay.
179 00:21:55.540 ⇒ 00:22:05.910 Robert Tseng: Are there any other channels where Northbeam doesn’t support it, so we have to build our… like, so we have to build it ourselves? Like…
180 00:22:06.260 ⇒ 00:22:17.789 Zoran Selinger: So far, this was the, the, the only, like, really, really clear, request that just isn’t supported by, by, nor been properly.
181 00:22:18.310 ⇒ 00:22:24.350 Zoran Selinger: Everyone looks at… at the most, at, like, on a campaign level, right?
182 00:22:24.650 ⇒ 00:22:26.250 Zoran Selinger: Which Northern has.
183 00:22:27.510 ⇒ 00:22:30.909 Robert Tseng: Yeah. Down to the campaign level, which is, like…
184 00:22:31.280 ⇒ 00:22:33.110 Zoran Selinger: The most that they look at.
185 00:22:33.290 ⇒ 00:22:38.679 Zoran Selinger: So it’s mostly… this is mostly fine, but for organic, it just, just wasn’t.
186 00:22:41.820 ⇒ 00:22:55.039 Robert Tseng: Okay, alright, let’s move on from that. I think Casey had… thank you for the analysis earlier, sending it to their PR team or whatever. Seems like they’re asking for a recommendation. Zoran, I assume that you basically are taking that, and we’ll… that’s a separate ticket, not… I don’t want to talk about.
187 00:22:55.040 ⇒ 00:22:57.609 Zoran Selinger: Oh my god, yeah, let me, do that.
188 00:22:57.610 ⇒ 00:23:04.019 Robert Tseng: Yeah, so just make sure that’s for next cycle. Yeah, I mean, I’ll say a couple things,
189 00:23:04.210 ⇒ 00:23:20.979 Robert Tseng: So, I met with Amber yesterday. She’s basically taking over, like, the finance ops part of, like, Henry’s previous workstream, so I basically, like, spent, like, 30 minutes with her going through her margin analysis. I think we made some progress. She doesn’t have anything ready to report out next week, so that’s not gonna be on the slides.
190 00:23:20.980 ⇒ 00:23:29.689 Robert Tseng: But yeah, I think she’s… I think she should know what to do next week, so I’m not concerned about… about that, but it just probably won’t make it into the deck.
191 00:23:30.060 ⇒ 00:23:36.249 Robert Tseng: Yeah, and so, I think I want to hear more from, like, on the… for Greg, like, the…
192 00:23:36.470 ⇒ 00:23:52.259 Robert Tseng: Yeah, it seems like we… we were doing this whole experiment… we were… you were doing an experimentation audit, mixed panel, trying to understand, kind of, like, how… how things are set up. And then there’s… there’s… there’s two… there’s two things. Like, one is… one workstream is you’re working with Awash, because
193 00:23:52.260 ⇒ 00:24:01.310 Robert Tseng: As they’re building out telemetry and Eden OS, they will want to, like, build it the way that we want it. So, there’s the opportunity to do the whole
194 00:24:01.310 ⇒ 00:24:22.099 Robert Tseng: tracking plan, data design, everything, and, like, just make sure that the telemetry that they built for Eden OS is the way that we want it in the future. But, you know, that’s also gonna be a risk, because it’s gonna… if it looks different than what’s currently coming into MixedPanel right now, then, like, how are we going to marry historical data to, like, kind of the new system? Like, what does that really, like…
195 00:24:22.100 ⇒ 00:24:28.519 Robert Tseng: before and after state really look like. I don’t know if you are gonna be able to
196 00:24:29.000 ⇒ 00:24:48.620 Robert Tseng: like, kind of figure that out, but, like, I think that’s… that’s really kind of what was one… one part to this. And then the other part is less engineering work, it’s more just figuring out, like, with Ryan, and which seems like they already kind of are putting together a plan, but we kind of need to insert ourselves into there and see, like, where we can… where we can,
197 00:24:48.620 ⇒ 00:25:04.000 Robert Tseng: what we can really advise them on. So, seems like that’s not happening this week, and they will loop you in next week. So… I don’t know if that means that we’re… the mixed panel audit is blocked, or, like, I don’t really know what the status is there, but that… that part’s… that second work stream is unclear to me.
198 00:25:04.350 ⇒ 00:25:23.270 Greg Stoutenburg: Yes, that second workstream is unclear right now. So I’ve marked that one as blocked, and it’s… at this point, it’s been blocked for a week, and been waiting for the stakeholder, so, I marked them as blocked, I took the date off of it until I can… so it doesn’t just look overdue, so that I can have that sync with Ryan and Danny on Monday, and understand what it is.
199 00:25:23.270 ⇒ 00:25:26.289 Greg Stoutenburg: That their goal is, and what it is they’re working on right now.
200 00:25:26.290 ⇒ 00:25:26.650 Robert Tseng: that.
201 00:25:26.650 ⇒ 00:25:28.670 Greg Stoutenburg: And then we’ll, you know, we’ll update the team.
202 00:25:29.170 ⇒ 00:25:29.760 Robert Tseng: Okay.
203 00:25:30.400 ⇒ 00:25:34.100 Robert Tseng: Okay, great.
204 00:25:38.050 ⇒ 00:25:46.909 Robert Tseng: Yeah, I mean, do we feel like we have enough to build the slides for Monday? I’m still kind of like… I don’t know, like, last week, I pretty much… or last time we did this.
205 00:25:46.950 ⇒ 00:25:59.809 Robert Tseng: I didn’t see anything… I mean, I… whatever. I just had to scramble and put something together, like, on Tuesday. So, like, I… I’m, like, unclear if this… if this group knows what to do now that we changed… changed it up again.
206 00:26:00.980 ⇒ 00:26:05.120 Greg Stoutenburg: I mean, for my part, what I can contribute to the slides will be,
207 00:26:05.120 ⇒ 00:26:28.939 Greg Stoutenburg: I can… I can point out what the lift might look like, depending on what we can do to those intake forms improving. I understand that they’re changing their intake forms, but I can at least point to the opportunity. And then separately, although it was… I mean, it was a small amount of work, I created a couple of customer I.O. cohorts for Judd and Jonah, and just as of this morning, they’ve started, a new win-back campaign to encourage customers who.
208 00:26:28.940 ⇒ 00:26:30.680 Robert Tseng: Perfect, let’s do that, that’s a win.
209 00:26:30.680 ⇒ 00:26:36.310 Greg Stoutenburg: I’ll just mention it. They didn’t know how to… it was really easy, but they didn’t seem to know how to do it, so I still think it’s a win.
210 00:26:37.450 ⇒ 00:26:38.220 Robert Tseng: Finally.
211 00:26:38.220 ⇒ 00:26:39.360 Greg Stoutenburg: Totally.
212 00:26:39.360 ⇒ 00:26:45.390 Robert Tseng: I’m telling you, there’s so much low-hanging fruit on that side. Winning back 5% of their customers is gonna be the easiest thing to hit this quarter.
213 00:26:45.390 ⇒ 00:26:48.230 Greg Stoutenburg: Yeah, it was, yeah.
214 00:26:48.520 ⇒ 00:26:51.689 Greg Stoutenburg: Okay. Yeah, so I can add that to the slides and make a note for that.
215 00:26:52.130 ⇒ 00:27:00.230 Robert Tseng: Okay, I mean, it sounds good to me. It sounds like we have, like, pretty much two slides from Greg, two slides from Zoran, and, like, that’ll be good. I’ll fill out the rest of the deck from there, so…
216 00:27:01.260 ⇒ 00:27:01.980 Awaish Kumar: Okay.
217 00:27:01.980 ⇒ 00:27:02.340 Robert Tseng: Okay.
218 00:27:02.340 ⇒ 00:27:05.199 Awaish Kumar: Do you want to add anything on Idion OS? Yeah, we should…
219 00:27:05.200 ⇒ 00:27:08.999 Robert Tseng: We should, we should give an update on that. I guess…
220 00:27:09.000 ⇒ 00:27:13.969 Awaish Kumar: I just have, like, I have an audit of Basque, P0 tables, I have a…
221 00:27:13.970 ⇒ 00:27:14.380 Robert Tseng: Yeah.
222 00:27:14.380 ⇒ 00:27:22.690 Awaish Kumar: like, get out of the new system. I have identified some gaps, so I can fill in all of that, like…
223 00:27:22.870 ⇒ 00:27:27.719 Awaish Kumar: What are PG tools we need? What are in the current system? What are the gaps?
224 00:27:28.070 ⇒ 00:27:32.859 Awaish Kumar: And yeah, I already sent it to Surf, and I can try to prepare a slide for that.
225 00:27:33.010 ⇒ 00:27:41.470 Robert Tseng: Okay, yeah, the slide is… yeah, okay, that would be great. If you could just put it on one slide, that’d be fine. Don’t worry about, like, making it look nice or whatever, it doesn’t really matter.
226 00:27:41.800 ⇒ 00:27:42.610 Awaish Kumar: Okay.
227 00:27:42.640 ⇒ 00:27:43.370 Robert Tseng: Yeah.
228 00:27:43.630 ⇒ 00:27:52.999 Robert Tseng: Yeah, I saw your message to serve today, and you saw my recap that I sent to ELT, so I think they’re… they understand, kind of, where we’re at, yeah.
229 00:27:55.130 ⇒ 00:27:55.780 Awaish Kumar: Okay.
230 00:27:56.040 ⇒ 00:28:02.320 Robert Tseng: Okay, great. Seems like next week will be a lot of decisions to be made next week, so…
231 00:28:02.320 ⇒ 00:28:03.120 Zoran Selinger: Yeah, yeah.
232 00:28:03.120 ⇒ 00:28:11.279 Robert Tseng: Yeah, I’m, like, nervous that, like, there’s just gonna be so many meetings next week. Okay. But, alright, we’ll, we’ll do it. Alright, thanks guys.
233 00:28:12.140 ⇒ 00:28:12.500 Awaish Kumar: Thank you.
234 00:28:12.500 ⇒ 00:28:12.900 Zoran Selinger: Bye.