Meeting Title: Eden and ABC Project Sync Date: 2026-01-23 Meeting participants: Greg Stoutenburg, Mustafa Raja, Robert Tseng, Zoran Selinger
WEBVTT
1 00:00:30.610 ⇒ 00:00:31.560 Greg Stoutenburg: Hey, Mustafa.
2 00:00:33.490 ⇒ 00:00:34.499 Mustafa Raja: Hey, how are you?
3 00:00:35.220 ⇒ 00:00:36.600 Greg Stoutenburg: I’m doing alright, how are you?
4 00:00:37.020 ⇒ 00:00:38.140 Mustafa Raja: Yeah, doing good.
5 00:00:39.730 ⇒ 00:00:41.300 Greg Stoutenburg: Thanks for putting that deck together.
6 00:00:41.800 ⇒ 00:00:42.780 Mustafa Raja: Yeah.
7 00:00:45.370 ⇒ 00:00:48.629 Mustafa Raja: Feel free to add anything if you… if you feel like I missed anything.
8 00:00:48.940 ⇒ 00:00:52.670 Greg Stoutenburg: Yep, I appreciate it. So, is that,
9 00:00:53.260 ⇒ 00:00:56.300 Greg Stoutenburg: When, when are we showing that to Eden?
10 00:00:57.050 ⇒ 00:00:59.239 Mustafa Raja: Oh, no, no, no, that’s for default, right?
11 00:01:00.740 ⇒ 00:01:01.590 Greg Stoutenburg: I’m sorry?
12 00:01:01.860 ⇒ 00:01:03.159 Mustafa Raja: That is… Oh, sorry, yeah.
13 00:01:03.160 ⇒ 00:01:05.430 Greg Stoutenburg: Sorry, yeah, default, I… Yeah.
14 00:01:05.430 ⇒ 00:01:07.370 Mustafa Raja: In the same that we have today.
15 00:01:07.370 ⇒ 00:01:08.320 Greg Stoutenburg: Okay, got it.
16 00:01:08.490 ⇒ 00:01:12.290 Greg Stoutenburg: Right, of course. I knew that, I don’t know what I was thinking.
17 00:01:12.460 ⇒ 00:01:14.710 Greg Stoutenburg: Sounds good.
18 00:01:17.510 ⇒ 00:01:19.960 Greg Stoutenburg: Yeah, let’s see, I’m looking at that meeting right now.
19 00:01:20.360 ⇒ 00:01:26.310 Greg Stoutenburg: is a yes, Nandika is a yes. I don’t know who Lev is, but he’s.
20 00:01:26.310 ⇒ 00:01:26.780 Mustafa Raja: the S as well.
21 00:01:26.780 ⇒ 00:01:27.290 Greg Stoutenburg: well.
22 00:01:28.080 ⇒ 00:01:33.340 Mustafa Raja: Lev, I think, is the, business development, team managers.
23 00:01:33.550 ⇒ 00:01:35.310 Greg Stoutenburg: Okay. Sounds good.
24 00:01:38.950 ⇒ 00:01:39.960 Greg Stoutenburg: Morning.
25 00:01:39.960 ⇒ 00:01:40.740 Robert Tseng: Morning.
26 00:01:41.290 ⇒ 00:01:43.550 Greg Stoutenburg: Ow, ow, ow, ow, ow, ow, ow, out.
27 00:01:45.430 ⇒ 00:01:47.360 Greg Stoutenburg: Cat.
28 00:01:47.850 ⇒ 00:01:50.569 Greg Stoutenburg: Girlfriend’s cat, my dog doesn’t do that.
29 00:01:50.570 ⇒ 00:01:51.590 Robert Tseng: Child, or animal.
30 00:01:51.590 ⇒ 00:01:53.170 Greg Stoutenburg: Stick a claw in me, yeah.
31 00:01:53.170 ⇒ 00:01:53.800 Robert Tseng: Yeah.
32 00:01:53.800 ⇒ 00:01:55.690 Greg Stoutenburg: Yeah, this guy. This guy.
33 00:01:55.930 ⇒ 00:01:57.559 Greg Stoutenburg: This… oh, where’s he going?
34 00:01:57.560 ⇒ 00:01:58.830 Robert Tseng: Whoa.
35 00:01:58.830 ⇒ 00:01:59.930 Greg Stoutenburg: It’s a predator.
36 00:02:01.900 ⇒ 00:02:02.770 Robert Tseng: Nice.
37 00:02:04.020 ⇒ 00:02:07.879 Robert Tseng: Some people choose to have these very efficient killing machines.
38 00:02:07.880 ⇒ 00:02:09.500 Greg Stoutenburg: In their homes,
39 00:02:09.930 ⇒ 00:02:19.299 Greg Stoutenburg: I learned through a podcast episode sometime in the last year, I think it was Stuff You Should Know, that, on average, any cat that goes outside kills 5 birds a year.
40 00:02:19.550 ⇒ 00:02:27.429 Greg Stoutenburg: And so, any place where there are, like, outdoor cats, barn cats, stuff like that, it’s just… they just devastate local bird populations.
41 00:02:27.930 ⇒ 00:02:35.640 Greg Stoutenburg: And… but then there… then there’s, like, a war between bird activists and cat activists, who are like, leave the cats alone.
42 00:02:35.640 ⇒ 00:02:36.170 Robert Tseng: Yeah.
43 00:02:36.170 ⇒ 00:02:37.569 Greg Stoutenburg: Yeah, anyway, they’re killers.
44 00:02:37.570 ⇒ 00:02:51.560 Robert Tseng: That’s funny. I feel like, my parents… my family has a cat, as well. He’s a menace, like, I think he… he doesn’t kill the animal, he just, like, play… I guess he plays with them until they die, but, like, mice and rabbits are his…
45 00:02:51.710 ⇒ 00:02:52.360 Greg Stoutenburg: Right.
46 00:02:52.360 ⇒ 00:02:53.050 Robert Tseng: word.
47 00:02:54.040 ⇒ 00:02:56.789 Greg Stoutenburg: Things, so… Disturbing.
48 00:02:57.070 ⇒ 00:02:57.810 Robert Tseng: Yeah.
49 00:03:01.740 ⇒ 00:03:06.679 Robert Tseng: Cool. Well, yeah, we can… I guess I… I haven’t…
50 00:03:07.040 ⇒ 00:03:09.909 Robert Tseng: I’m in LA, so I’m with,
51 00:03:11.450 ⇒ 00:03:22.059 Robert Tseng: I was working with Luke, Amber, Hannah yesterday. I didn’t join any of the delivery, kind of, meetings, so, I don’t really have…
52 00:03:22.460 ⇒ 00:03:26.999 Robert Tseng: much prepared, I literally just woke up, it’s like 7.30 here, so.
53 00:03:27.320 ⇒ 00:03:28.000 Greg Stoutenburg: Yep.
54 00:03:28.750 ⇒ 00:03:30.139 Robert Tseng: I can whip through my things.
55 00:03:30.140 ⇒ 00:03:48.010 Greg Stoutenburg: And then, I’ll get back to preparing for the workshop with default today, so… Sure. Default, the… I mean, the update there is we’re gonna start the product analytics work. I created a template in a FigJam just a little bit ago, and thought we could just iterate on this over time as a sort of…
56 00:03:48.010 ⇒ 00:03:54.479 Greg Stoutenburg: first starting point when we’re doing a new implementation. Here’s a board we can use as a starting point, so…
57 00:03:54.480 ⇒ 00:03:54.970 Robert Tseng: Sure.
58 00:03:54.970 ⇒ 00:04:00.949 Greg Stoutenburg: That’ll be with them today. Read me, just waiting on Phoebe for feedback.
59 00:04:01.050 ⇒ 00:04:03.570 Greg Stoutenburg: Hedra…
60 00:04:03.770 ⇒ 00:04:13.610 Greg Stoutenburg: they replied… Sandra replied to my message about reducing scope, but all she said is, like, I’ll do some cost analysis and figure out what our budget is, which…
61 00:04:14.100 ⇒ 00:04:18.219 Greg Stoutenburg: I thought, that’s… Sort of a non-reply, in a way.
62 00:04:18.589 ⇒ 00:04:19.319 Robert Tseng: Sure.
63 00:04:19.560 ⇒ 00:04:20.260 Greg Stoutenburg: Yep.
64 00:04:21.559 ⇒ 00:04:22.469 Robert Tseng: Okay.
65 00:04:22.470 ⇒ 00:04:27.840 Greg Stoutenburg: Yeah, and then I just said… that was yesterday afternoon or evening, and I just said, you know, let’s…
66 00:04:28.070 ⇒ 00:04:38.909 Greg Stoutenburg: let’s work on what that might be, because unless… I mean, unless her idea is to just sort of spit out a number, then I don’t really know what she means by doing some cost analysis.
67 00:04:39.200 ⇒ 00:04:39.870 Robert Tseng: Okay.
68 00:04:41.150 ⇒ 00:04:42.960 Greg Stoutenburg: Yeah, that’s my read on it anyway.
69 00:04:42.960 ⇒ 00:04:45.590 Robert Tseng: Yeah, I don’t really know what it means.
70 00:04:45.930 ⇒ 00:04:50.190 Robert Tseng: Yeah, I think that’s… I think that’s fine. We can… we can just wait… wait a bit on that.
71 00:04:51.740 ⇒ 00:04:52.490 Greg Stoutenburg: Yeah.
72 00:04:58.820 ⇒ 00:05:14.279 Greg Stoutenburg: For Eden, Ryan said that he and Danny are already working on an experimentation roadmap, and so we agreed to have a sync Monday, so I can learn more about what they’re doing, and you know, so we don’t duplicate efforts, and we’re actually providing value where they need it.
73 00:05:18.000 ⇒ 00:05:20.269 Robert Tseng: They are working on… what do they say they’re working on?
74 00:05:20.270 ⇒ 00:05:37.869 Greg Stoutenburg: He just said they already have an experimentation roadmap that they’re working on, and they’re preparing to roll out stuff right now. So, we just need to align on what that is. But he did, he did sort of finally say, he’ll give me a walkthrough, on what those experiments are, where the copy is, what it connects to in the product, and things like that.
75 00:05:38.110 ⇒ 00:05:38.480 Robert Tseng: Okay.
76 00:05:38.480 ⇒ 00:05:41.539 Greg Stoutenburg: So that is scheduled for, I think Monday.
77 00:05:42.390 ⇒ 00:05:43.300 Robert Tseng: Okay, great.
78 00:05:43.300 ⇒ 00:05:43.920 Greg Stoutenburg: Yep.
79 00:05:45.670 ⇒ 00:05:47.700 Greg Stoutenburg: Yeah, so that was… was figured out.
80 00:05:49.650 ⇒ 00:05:50.410 Greg Stoutenburg: Yep.
81 00:05:52.400 ⇒ 00:05:53.900 Greg Stoutenburg: I think those are all my updates.
82 00:05:54.180 ⇒ 00:05:56.370 Robert Tseng: Okay, great.
83 00:06:03.870 ⇒ 00:06:11.280 Robert Tseng: I mean, we have the even call later, but Zoran, is there anything you want to share about for ABC? I think Amber’s off, so she’s not on this call today.
84 00:06:14.850 ⇒ 00:06:28.750 Zoran Selinger: So for ABCE, so I… we discussed it yesterday, a little bit, I think, I don’t know, you talked to… you talked to Tom. He gave you the updates, and it went really well.
85 00:06:29.780 ⇒ 00:06:40.599 Zoran Selinger: We still don’t have a game plan of… of… I don’t think we do. We have a game plan of what we have to follow up, upon, for next week.
86 00:06:41.560 ⇒ 00:06:42.850 Zoran Selinger: So…
87 00:06:43.840 ⇒ 00:06:57.220 Zoran Selinger: Yeah, so we’ll, basically have to figure out… because we have another meeting with them, and we have things to follow up on, so I’m probably going to have to look at Google Tag Manager.
88 00:06:57.430 ⇒ 00:07:08.720 Zoran Selinger: And then we’ll… there’s probably gonna be a kind of more deep dive into, into what we can do. We… I know Utam wanted to get, Qatar on board.
89 00:07:09.070 ⇒ 00:07:14.630 Zoran Selinger: As soon as possible, because this is about marketing growth.
90 00:07:15.190 ⇒ 00:07:25.290 Zoran Selinger: This is about channel growth for them. We want to activate more channels there, so it’s what UTAM thinks, Qatar.
91 00:07:25.440 ⇒ 00:07:38.040 Zoran Selinger: could help us with, exactly. So, kind of waiting on that. But there’s kind of my side of the story is, there’s gonna be a lot of auditing and fixing.
92 00:07:39.030 ⇒ 00:07:45.529 Zoran Selinger: Those are… quite a bit of once-off. It’s one-off work.
93 00:07:45.710 ⇒ 00:07:50.140 Zoran Selinger: But everything else is basically how can we make them grow.
94 00:07:50.430 ⇒ 00:07:57.969 Zoran Selinger: Much, much more. There’s SEO fixes, there’s fixes all around, there’s activating channels, yeah.
95 00:07:58.460 ⇒ 00:08:09.640 Zoran Selinger: I don’t know if you… if you talk to Utang about it, but that’s… that’s basically… they were really, really, like, they trust Utang a lot.
96 00:08:10.140 ⇒ 00:08:23.019 Zoran Selinger: I was listening to the meeting, they really, they really trust his recommendations and his leadership there, so I think we’ll be able to get all, get this additional work for them, for sure.
97 00:08:23.760 ⇒ 00:08:36.009 Zoran Selinger: They… at least they said that they’re already recommending Wutang to those other two branches that they have. They said they’re completely separate business entities, they just share the website, yeah.
98 00:08:38.740 ⇒ 00:08:43.229 Robert Tseng: Yup. Okay. Yeah, I mean, I think we’re… as you can see, like, a lot of the…
99 00:08:43.450 ⇒ 00:08:49.109 Robert Tseng: We try to plan the work on our side, but, like, oftentimes the clients don’t really… like, you know, if they…
100 00:08:49.370 ⇒ 00:08:54.810 Robert Tseng: if we’re… if they trust us, they’ll… they’ll just trust us, so… but, like, in other situations.
101 00:08:55.180 ⇒ 00:09:01.539 Robert Tseng: We were like, doing the dance of, like, building the proposal. Ultimately, we’re just trying to, like.
102 00:09:02.520 ⇒ 00:09:08.239 Robert Tseng: get them to trust us and give us some time to build the thing that they want. So, like, I think that’s…
103 00:09:08.590 ⇒ 00:09:17.660 Robert Tseng: for some clients, it’s easier than others. Like, I think for Eden and ABC, it’s relatively easy for them to keep working with us, because they weren’t working with us for, like, a year at this point, so…
104 00:09:18.190 ⇒ 00:09:20.760 Robert Tseng: But yeah, so that makes sense to me.
105 00:09:20.760 ⇒ 00:09:31.540 Zoran Selinger: They are really interested, they are listening to what we’re saying, they’re asking follow-up questions, they’re… they were really, really interested. At least, at least Bo and Steven in the meeting. Great. Yeah.
106 00:09:33.400 ⇒ 00:09:40.389 Robert Tseng: Cool. Alright, well, I think that’s… that’s… that’s all I got. I think we can… we can probably call it. Yeah.
107 00:09:40.940 ⇒ 00:09:41.270 Greg Stoutenburg: Sounds good.
108 00:09:41.270 ⇒ 00:09:43.700 Zoran Selinger: Yeah, okay. Also, I’ll put an email later.