Meeting Title: Eden Martech: CSO <> EP Weekly Sync Date: 2026-01-19 Meeting participants: Casie Aviles, Zoran Selinger
WEBVTT
1 00:01:45.730 ⇒ 00:01:46.970 Zoran Selinger: Hi, Casey.
2 00:01:53.070 ⇒ 00:01:54.860 Casie Aviles: Hey, hey. How are you?
3 00:01:54.860 ⇒ 00:01:55.710 Zoran Selinger: How’s it going?
4 00:01:56.670 ⇒ 00:01:57.940 Casie Aviles: Yeah, I’m doing good.
5 00:02:01.110 ⇒ 00:02:05.900 Zoran Selinger: I’m running… Okay, so have you had a…
6 00:02:07.070 ⇒ 00:02:12.389 Zoran Selinger: had a look over everything. I… Haven’t had a chance yet.
7 00:02:14.960 ⇒ 00:02:17.739 Casie Aviles: Yeah, so I think for me, my,
8 00:02:17.950 ⇒ 00:02:22.879 Casie Aviles: My main goal right now is to just, make sure that…
9 00:02:24.020 ⇒ 00:02:30.470 Casie Aviles: I have the things updated, so… Okay.
10 00:02:30.470 ⇒ 00:02:31.900 Zoran Selinger: So let’s see the Gantt.
11 00:02:33.090 ⇒ 00:02:33.600 Casie Aviles: Okay.
12 00:02:33.600 ⇒ 00:02:37.260 Zoran Selinger: Yeah, organic performance report, that’s for this week, yes.
13 00:02:37.660 ⇒ 00:02:49.739 Zoran Selinger: Start creating reactivations… That might happen this week. I’m still talking to the guys about what reactivations mean exactly.
14 00:02:50.010 ⇒ 00:02:55.780 Zoran Selinger: I have some… some stats there, so,
15 00:02:58.190 ⇒ 00:03:00.340 Zoran Selinger: I’m still talking to the guys.
16 00:03:06.280 ⇒ 00:03:13.870 Zoran Selinger: Yeah, so I’m talking to Judd about this, but we… I’ll also have to have a conversation with Mitesh.
17 00:03:14.490 ⇒ 00:03:17.900 Zoran Selinger: So it’s only a maybe before this week.
18 00:03:18.870 ⇒ 00:03:19.580 Casie Aviles: Okay.
19 00:03:20.320 ⇒ 00:03:21.130 Casie Aviles: Meaning.
20 00:03:25.730 ⇒ 00:03:29.050 Casie Aviles: This is under Edge Layer, okay.
21 00:03:29.050 ⇒ 00:03:29.990 Zoran Selinger: Yeah, yeah.
22 00:03:31.220 ⇒ 00:03:37.370 Casie Aviles: Okay, that’s… alright. Our main goal is still the dashboard, right, the KPI thing.
23 00:03:37.570 ⇒ 00:03:38.270 Zoran Selinger: Yeah.
24 00:03:41.470 ⇒ 00:03:46.710 Zoran Selinger: Yeah, so you can actually… you can complete the ETL process planning.
25 00:03:47.620 ⇒ 00:03:48.270 Casie Aviles: Okay.
26 00:03:48.970 ⇒ 00:03:51.120 Casie Aviles: I’m gonna mark that as done.
27 00:03:56.480 ⇒ 00:03:59.299 Casie Aviles: And now we’re kind of working on… on…
28 00:03:59.480 ⇒ 00:04:05.809 Zoran Selinger: on that, yeah, define and calculate the activations, you can complete that, yeah.
29 00:04:06.770 ⇒ 00:04:07.380 Casie Aviles: Okay.
30 00:04:09.300 ⇒ 00:04:14.329 Zoran Selinger: and proposing SMS and email initiatives, that’s this week.
31 00:04:16.339 ⇒ 00:04:16.999 Casie Aviles: Okay.
32 00:04:17.749 ⇒ 00:04:18.859 Casie Aviles: So, so I should…
33 00:04:18.860 ⇒ 00:04:20.690 Zoran Selinger: this week, you can pull it.
34 00:04:20.690 ⇒ 00:04:21.760 Casie Aviles: attend that, right?
35 00:04:23.860 ⇒ 00:04:26.849 Zoran Selinger: I think you just pulled the whole thing.
36 00:04:27.340 ⇒ 00:04:28.230 Casie Aviles: Oh, okay.
37 00:04:28.230 ⇒ 00:04:30.190 Zoran Selinger: I haven’t started. Yeah.
38 00:04:31.410 ⇒ 00:04:37.490 Zoran Selinger: And, custom reports, move it to… To the week following.
39 00:04:38.520 ⇒ 00:04:39.650 Zoran Selinger: Yeah, everything.
40 00:04:39.650 ⇒ 00:04:40.320 Casie Aviles: works.
41 00:04:40.320 ⇒ 00:04:41.120 Zoran Selinger: Sweet us.
42 00:04:41.380 ⇒ 00:04:43.730 Zoran Selinger: Yeah, so that’s… no, no, no, yeah.
43 00:04:44.060 ⇒ 00:04:45.139 Zoran Selinger: A little bit back.
44 00:04:45.450 ⇒ 00:04:47.890 Zoran Selinger: Starting from Monday, next week.
45 00:04:49.420 ⇒ 00:04:51.609 Casie Aviles: I don’t know, 26… okay.
46 00:04:52.940 ⇒ 00:04:57.390 Zoran Selinger: Yeah, you see the gray, yeah, so the gray is weakened, and then No.
47 00:04:57.390 ⇒ 00:04:58.589 Casie Aviles: Oh, yeah, okay.
48 00:04:58.590 ⇒ 00:04:59.160 Zoran Selinger: God.
49 00:05:00.240 ⇒ 00:05:05.439 Zoran Selinger: Should be clear. Yeah, so that’s… That’s good for now.
50 00:05:06.070 ⇒ 00:05:07.040 Casie Aviles: Okay, great.
51 00:05:07.970 ⇒ 00:05:17.580 Zoran Selinger: I’m probably gonna take on the SMS and email initiatives today. I’m probably gonna work on that today. That might be done today, then.
52 00:05:20.740 ⇒ 00:05:25.470 Zoran Selinger: Let me see what did… Robert put.
53 00:05:26.250 ⇒ 00:05:30.890 Zoran Selinger: Define active patients, so we do that,
54 00:05:31.670 ⇒ 00:05:37.269 Zoran Selinger: So, we basically… that’s done. I’m gonna complete that ticket in…
55 00:05:42.410 ⇒ 00:05:44.960 Zoran Selinger: Yeah, so you see, to do in cycle?
56 00:05:46.030 ⇒ 00:05:47.079 Casie Aviles: This one.
57 00:05:51.020 ⇒ 00:05:51.850 Casie Aviles: Okay.
58 00:05:52.070 ⇒ 00:05:54.870 Casie Aviles: So this is for, this week, right?
59 00:05:56.290 ⇒ 00:06:03.920 Zoran Selinger: Yeah, yeah. So that’s that conversation that I still have to have with Mitesh.
60 00:06:07.980 ⇒ 00:06:15.930 Casie Aviles: Okay, is this part of any… of the…
61 00:06:15.930 ⇒ 00:06:17.790 Zoran Selinger: So this is the feedback.
62 00:06:18.120 ⇒ 00:06:20.220 Zoran Selinger: So I’m adding comments to…
63 00:06:21.530 ⇒ 00:06:22.160 Casie Aviles: Okay.
64 00:06:23.550 ⇒ 00:06:28.460 Zoran Selinger: now, and… And my feedback…
65 00:06:28.660 ⇒ 00:06:34.530 Zoran Selinger: Okay, so you can edit to this week, and you can say that this is in progress still.
66 00:06:44.320 ⇒ 00:06:45.470 Casie Aviles: Yeah, okay.
67 00:06:46.790 ⇒ 00:06:50.110 Zoran Selinger: So, we’ll see. I’m gonna update this ticket.
68 00:06:51.370 ⇒ 00:06:56.919 Zoran Selinger: it’s gonna take a little, little while. Etl process for Dash…
69 00:06:56.920 ⇒ 00:06:58.430 Casie Aviles: This one’s dumb, right?
70 00:06:58.430 ⇒ 00:07:00.889 Zoran Selinger: Yeah, you can, you can put that as done.
71 00:07:01.430 ⇒ 00:07:04.579 Casie Aviles: What’s the DMARP? Define… And then, yeah.
72 00:07:05.200 ⇒ 00:07:08.270 Zoran Selinger: We’re gonna meet… we’re missing some tickets for…
73 00:07:09.160 ⇒ 00:07:15.810 Zoran Selinger: based on the Gantt, on that retention marketing strategy, I’m going to…
74 00:07:22.980 ⇒ 00:07:29.299 Zoran Selinger: Yeah, so that’s the ticket I’m gonna work on probably on today. The retention, so 1320.
75 00:07:32.020 ⇒ 00:07:38.049 Zoran Selinger: So you can put it as, yeah, yeah, so just this, yeah, the end of this week.
76 00:07:38.240 ⇒ 00:07:40.700 Zoran Selinger: Everything is end of this week, so what’s…
77 00:07:41.100 ⇒ 00:07:44.639 Zoran Selinger: Oh, sorry, sorry, this seems to me like it’s a duplicate.
78 00:07:46.800 ⇒ 00:07:50.669 Zoran Selinger: Proposed email and EC retention marketing strategy.
79 00:07:56.510 ⇒ 00:07:58.869 Zoran Selinger: Those are… those are the same ticket.
80 00:07:58.870 ⇒ 00:07:59.830 Casie Aviles: Basically.
81 00:07:59.830 ⇒ 00:08:03.910 Zoran Selinger: 1321 and 1320, same ticket.
82 00:08:18.370 ⇒ 00:08:19.460 Zoran Selinger: Yeah?
83 00:08:19.760 ⇒ 00:08:24.900 Zoran Selinger: And 3 slides, this is done. We’ve done this late on Friday.
84 00:08:28.210 ⇒ 00:08:29.770 Casie Aviles: Alright, painting.
85 00:08:30.270 ⇒ 00:08:32.530 Casie Aviles: Yeah, I should do it reverse.
86 00:08:32.830 ⇒ 00:08:36.750 Casie Aviles: It should not be this one that is the duplicate.
87 00:08:36.909 ⇒ 00:08:47.349 Zoran Selinger: Yeah, so now, basically, just add… you can add those two tickets, yeah, so we have organic.
88 00:08:47.549 ⇒ 00:08:48.719 Zoran Selinger: This is for…
89 00:08:49.029 ⇒ 00:08:55.909 Zoran Selinger: Create organic performance reports. So, let me, let me do this. I’m gonna edit to do in cycle.
90 00:09:06.219 ⇒ 00:09:08.329 Zoran Selinger: So that’s the… boom.
91 00:09:13.890 ⇒ 00:09:14.590 Casie Aviles: Hmm.
92 00:09:16.250 ⇒ 00:09:19.280 Zoran Selinger: Yeah, so that’s my to-doing cycle.
93 00:09:19.590 ⇒ 00:09:27.510 Zoran Selinger: And then those two things, after this call, you can add those two tickets about the KPI dash, I guess.
94 00:09:29.200 ⇒ 00:09:36.550 Casie Aviles: I mean, yeah, probably going to work on both of those things in parallel. This is not going to be a one-week.
95 00:09:36.550 ⇒ 00:09:40.190 Zoran Selinger: thing. This is going to spend multiple cycles.
96 00:09:41.310 ⇒ 00:09:42.590 Casie Aviles: Mmm, okay, okay.
97 00:09:43.410 ⇒ 00:09:47.389 Zoran Selinger: This is, as you can see from from the Gantt.
98 00:09:49.560 ⇒ 00:09:51.269 Casie Aviles: Yeah, that makes sense.
99 00:09:51.510 ⇒ 00:09:58.810 Casie Aviles: But yeah, let me know if you want to have, like, sub or, like, smaller tickets for, like…
100 00:09:59.280 ⇒ 00:10:00.849 Casie Aviles: This… this particular…
101 00:10:00.850 ⇒ 00:10:09.620 Zoran Selinger: Yeah, maybe, maybe. I’ll, I’ll let you know. We… I have to, dig into this, with, with Ryan, more.
102 00:10:11.490 ⇒ 00:10:19.379 Zoran Selinger: Dan, let, you know what I wanted as well? Can you help me, get to the relevant
103 00:10:19.780 ⇒ 00:10:21.750 Zoran Selinger: GitHub for…
104 00:10:22.200 ⇒ 00:10:31.510 Zoran Selinger: documentation. So I haven’t had a chance, on my to-do for today, is to look over your loom.
105 00:10:31.640 ⇒ 00:10:42.659 Zoran Selinger: for the… So this is Tri-Eden documentation. I don’t know, you know what surprises me?
106 00:10:42.790 ⇒ 00:10:43.470 Zoran Selinger: Casey?
107 00:10:43.470 ⇒ 00:10:43.870 Casie Aviles: Yeah.
108 00:10:43.870 ⇒ 00:10:50.410 Zoran Selinger: Why are we on their GitHub account? Why is it not a repo on our account?
109 00:10:51.450 ⇒ 00:10:54.280 Casie Aviles: Yeah, I’m not sure, like…
110 00:10:54.480 ⇒ 00:11:00.980 Casie Aviles: I think, yeah, I was added here a while back, but I don’t think I can add you.
111 00:11:02.240 ⇒ 00:11:05.270 Casie Aviles: So… Hmm.
112 00:11:06.010 ⇒ 00:11:12.199 Casie Aviles: I think what I can do is I’ll probably ask someone who’s an owner to add you here.
113 00:11:13.280 ⇒ 00:11:20.930 Casie Aviles: I’m not sure why we have the document, why we want it here, because I just wanted to consolidate, you know, like.
114 00:11:21.150 ⇒ 00:11:24.369 Casie Aviles: Since all of… since the DVT stuff are here…
115 00:11:24.850 ⇒ 00:11:30.120 Casie Aviles: And I just wanted every Eden thing to be in one place right now.
116 00:11:30.650 ⇒ 00:11:39.690 Zoran Selinger: You know what I… wanted to… to figure out. Is this our organization, or is this their organization?
117 00:11:39.900 ⇒ 00:11:41.080 Zoran Selinger: on GitHub.
118 00:11:41.560 ⇒ 00:11:45.369 Casie Aviles: Oh, I think it’s… yeah, I think it’s their organization.
119 00:11:45.370 ⇒ 00:11:46.510 Zoran Selinger: You know, huh.
120 00:11:48.840 ⇒ 00:11:58.579 Zoran Selinger: We should prob… I think we should have this… I think documentation should be under our account.
121 00:11:59.790 ⇒ 00:12:05.539 Casie Aviles: Okay, okay. Yeah, I guess what I can do is I can duplicate this and…
122 00:12:06.580 ⇒ 00:12:10.140 Casie Aviles: I also have it in our… Apocan.
123 00:12:10.550 ⇒ 00:12:11.830 Casie Aviles: Yeah, okay.
124 00:12:12.230 ⇒ 00:12:30.560 Zoran Selinger: Because if they have access to this, we… so I’m using… we’re using Cursor to figure out, all the… all the communication and all that. I don’t want them to have access to every… everything that, you know, AI, gave us, because I’m reviewing it, and I’m only putting
125 00:12:30.560 ⇒ 00:12:37.970 Zoran Selinger: in front of them what I want, not everything that AI gave me. And if I’m committing that, then, you know, it’s…
126 00:12:39.990 ⇒ 00:12:42.049 Zoran Selinger: I would like to have that under hours.
127 00:12:42.800 ⇒ 00:12:43.470 Casie Aviles: Okay, that makes.
128 00:12:43.470 ⇒ 00:12:45.710 Zoran Selinger: I think that makes more sense.
129 00:12:46.580 ⇒ 00:12:49.709 Zoran Selinger: We can discuss it in the channel, that’s fine.
130 00:12:49.880 ⇒ 00:12:54.740 Zoran Selinger: where maybe Robert… Brought up the subject.
131 00:12:55.320 ⇒ 00:13:00.670 Zoran Selinger: We can go in and just ask there, see what other people think, that’s fine.
132 00:13:02.390 ⇒ 00:13:06.069 Casie Aviles: Okay, yeah, I can go ahead and… yeah, I can go ahead and ask.
133 00:13:06.450 ⇒ 00:13:07.089 Zoran Selinger: Yeah, yeah.
134 00:13:09.300 ⇒ 00:13:14.170 Casie Aviles: Alright, so those will be on my… on my to-do, okay.
135 00:13:14.580 ⇒ 00:13:15.540 Zoran Selinger: Yeah, okay.
136 00:13:15.540 ⇒ 00:13:16.240 Casie Aviles: Cool, cool.
137 00:13:16.850 ⇒ 00:13:19.199 Casie Aviles: I think the Gunt is fine.
138 00:13:19.760 ⇒ 00:13:22.500 Casie Aviles: Tickets, I just need to clean up.
139 00:13:22.710 ⇒ 00:13:25.679 Casie Aviles: And if I have any questions, I’ll just let you know.
140 00:13:26.130 ⇒ 00:13:26.810 Zoran Selinger: Sure.
141 00:13:27.130 ⇒ 00:13:28.200 Casie Aviles: Okay, what.
142 00:13:28.750 ⇒ 00:13:29.429 Zoran Selinger: Of course.
143 00:13:29.650 ⇒ 00:13:34.720 Casie Aviles: Do you need any more help with Notion, or the slides, or…
144 00:13:34.810 ⇒ 00:13:44.090 Zoran Selinger: Notion, let me see… So, we are moving our weekly to Wednesdays. Oh, sorry, to Thursdays.
145 00:13:44.090 ⇒ 00:13:44.420 Casie Aviles: So, I’.
146 00:13:44.490 ⇒ 00:13:48.720 Zoran Selinger: would keep slides, Notion, so I added…
147 00:13:49.930 ⇒ 00:13:55.270 Zoran Selinger: to our dash, I added the churn and reactivations last week.
148 00:13:55.580 ⇒ 00:14:01.780 Zoran Selinger: So that’s… you can check… there are not a lot of slides there.
149 00:14:07.700 ⇒ 00:14:08.330 Casie Aviles: Okay.
150 00:14:08.330 ⇒ 00:14:14.350 Zoran Selinger: So we just need to def… like, you see those definitions? I just need to figure out, whether,
151 00:14:16.580 ⇒ 00:14:26.620 Zoran Selinger: So this is essential, this is not, like, a report that I want to present. I just wanted to give them, figure out what the, definitions are.
152 00:14:26.760 ⇒ 00:14:37.429 Zoran Selinger: For what a reactivated or churned user is, and kind of show basic numbers, so we can figure out whether we are way off or not.
153 00:14:38.300 ⇒ 00:14:39.609 Casie Aviles: I see, I see.
154 00:14:40.370 ⇒ 00:14:46.349 Zoran Selinger: Yeah, so it’s, so we’ll see. It’s… it’s basically a conversation starter, because
155 00:14:46.880 ⇒ 00:15:00.219 Zoran Selinger: They don’t have this defined already, which is a huge, a huge gap in our understanding of how we measure, especially lifecycle campaigns, so we need to figure that out.
156 00:15:01.910 ⇒ 00:15:06.180 Zoran Selinger: Yeah, so that’s… I think everything’s there at the moment.
157 00:15:06.560 ⇒ 00:15:07.190 Zoran Selinger: Okay.
158 00:15:07.190 ⇒ 00:15:07.730 Casie Aviles: mate.
159 00:15:07.900 ⇒ 00:15:22.320 Zoran Selinger: Yeah, that’s fine. I’m… I’m trying to… to… to update as I go. If we drop something, yeah, you can… if you notice anything, obviously, feel free to add anything you want to the… to the…
160 00:15:22.640 ⇒ 00:15:29.700 Zoran Selinger: to that dashboard. And I know from talking to Clarence, we are going to have a more fancy
161 00:15:29.900 ⇒ 00:15:32.439 Zoran Selinger: version of this. This is very, very temporary.
162 00:15:32.970 ⇒ 00:15:36.140 Casie Aviles: Oh, yeah, I think, yeah, the ops team are working on something.
163 00:15:36.140 ⇒ 00:15:40.600 Zoran Selinger: Okay. Yeah. Okay, cool. If you need anything, let me know.
164 00:15:40.980 ⇒ 00:15:43.430 Casie Aviles: Okay, yeah, thank you, thank you. Thank you, Torres.
165 00:15:43.430 ⇒ 00:15:43.940 Zoran Selinger: Where?