Meeting Title: Eden Daily Standup Date: 2026-01-14 Meeting participants: Zoran Selinger, Casie Aviles, Robert Tseng, Ashwini Sharma
WEBVTT
1 00:00:49.760 ⇒ 00:00:50.840 Casie Aviles: Hey, Zaran.
2 00:01:03.590 ⇒ 00:01:05.640 Casie Aviles: Oh, I think it might be muted.
3 00:01:09.670 ⇒ 00:01:20.720 Zoran Selinger: Yeah, I am, I Hi, hi, just answering some… some messages here.
4 00:01:21.010 ⇒ 00:01:27.189 Zoran Selinger: Don’t have many updates, Still kind of working on everything at the same time.
5 00:01:27.750 ⇒ 00:01:28.660 Casie Aviles: Yeah…
6 00:01:43.670 ⇒ 00:01:46.350 Zoran Selinger: But I will… I will do, I think…
7 00:01:46.600 ⇒ 00:01:50.470 Zoran Selinger: I’ll complete at least one thing tomorrow.
8 00:01:50.830 ⇒ 00:01:57.099 Zoran Selinger: other two on Friday. It’s… it’s likely that I’ll complete two things tomorrow.
9 00:01:59.100 ⇒ 00:02:00.080 Casie Aviles: Okay, yeah.
10 00:02:00.700 ⇒ 00:02:03.969 Casie Aviles: Sure, yeah, I was just… I just wanted to make sure, like,
11 00:02:05.070 ⇒ 00:02:07.239 Casie Aviles: You know, the tickets reflected, like.
12 00:02:07.460 ⇒ 00:02:11.329 Casie Aviles: If there’s anything I probably missed, you know, with what you were working on.
13 00:02:11.330 ⇒ 00:02:14.359 Zoran Selinger: No, not right now, it’s… that’s…
14 00:02:32.790 ⇒ 00:02:33.460 Robert Tseng: Hey, guys.
15 00:02:35.500 ⇒ 00:02:36.240 Zoran Selinger: Bye.
16 00:02:37.880 ⇒ 00:02:38.500 Casie Aviles: Hey.
17 00:02:42.990 ⇒ 00:02:46.900 Robert Tseng: Okay, I’ll get started.
18 00:02:47.700 ⇒ 00:02:48.320 Zoran Selinger: Yeah.
19 00:02:55.270 ⇒ 00:03:03.580 Robert Tseng: Yeah, this team is going through some changes, as you’ve heard. Henry is now ending on Friday, so…
20 00:03:04.160 ⇒ 00:03:09.750 Robert Tseng: Yeah, we’re kind of in a pickle. I just feel like we’re not really putting out stuff
21 00:03:10.320 ⇒ 00:03:16.420 Robert Tseng: I mean, not really as well on scope, but on, like, pretty much everything else. Like, we’re not holding our own…
22 00:03:16.880 ⇒ 00:03:18.029 Robert Tseng: trying to…
23 00:03:19.900 ⇒ 00:03:27.850 Robert Tseng: that’s why Casey’s gonna step in and help, and yeah, I mean, I just needed to get some time to get organized yesterday, so, I haven’t actually…
24 00:03:27.920 ⇒ 00:03:47.059 Robert Tseng: finished assigning the tickets. I’m… I have this afternoon kind of blocked off to try to help us get back on track. I have my ELT check-in, so we’ll start with the deck there, and we’ll see if there’s any other kind of changes that they’ll let us know about. But yes, I am actively trying to bring another analyst onto this team.
25 00:03:49.240 ⇒ 00:04:01.250 Robert Tseng: So yeah, I think we’ll probably keep this… today’s pretty short, unless you guys have things you want… we’ll go through, kind of, your updates, but, otherwise, I just… I just need this… I just need today to finish getting caught up.
26 00:04:01.720 ⇒ 00:04:06.440 Robert Tseng: Sure, sure. I’m basically assuming everything that, that, that Henry had.
27 00:04:07.220 ⇒ 00:04:25.739 Zoran Selinger: Okay, yeah, so there’s nothing… there’s nothing much, so what we have, the 3 tickets that I have, I’m still on track to finish them, by the end of week, but none of them are done at the moment. I saw you,
28 00:04:26.080 ⇒ 00:04:29.849 Zoran Selinger: U.S. term… a wish to help me.
29 00:04:30.750 ⇒ 00:04:36.500 Zoran Selinger: with the reactivations work instead of demolade, since the melody is sick.
30 00:04:38.150 ⇒ 00:04:49.919 Zoran Selinger: Yeah, yeah, away, so I’ll… yeah, so I’ll see, see how that goes. The other two, two items that I have, I’ll… that… those two things are… maybe… I think…
31 00:04:50.080 ⇒ 00:05:00.279 Zoran Selinger: I can… Have both the sample, spreadsheet and the, lifecycle, planning done tomorrow.
32 00:05:00.980 ⇒ 00:05:06.740 Zoran Selinger: And then we’ll have tomorrow and on Friday, to finish with the…
33 00:05:07.280 ⇒ 00:05:16.209 Zoran Selinger: the reactivation rates. I’ll just… I really need help from someone that understands the data a little bit better. It’s… there’s so much in there.
34 00:05:16.390 ⇒ 00:05:28.079 Zoran Selinger: I’m only familiar with, with, you know, edge layer, and then a few other tables that are in there, that I kind of use to, to, look…
35 00:05:28.200 ⇒ 00:05:34.899 Zoran Selinger: kind of test, identity resolution, stuff like that, but I need a little bit more, I need a little bit of assistance here.
36 00:05:35.740 ⇒ 00:05:41.149 Zoran Selinger: So that’s… That’s… that’s where it is. I think the biggest thing now,
37 00:05:41.310 ⇒ 00:05:52.160 Zoran Selinger: So now Stuart tells me Ryan is working on, even more urgent things than the cookie consent, and he hinted that,
38 00:05:52.490 ⇒ 00:05:56.520 Zoran Selinger: Cookie consent is… is not necessarily the cause of.
39 00:05:57.090 ⇒ 00:05:59.140 Zoran Selinger: The tracking issues that we have.
40 00:05:59.540 ⇒ 00:06:02.500 Zoran Selinger: Looks like some script is being blocked.
41 00:06:02.650 ⇒ 00:06:11.639 Zoran Selinger: And maybe not because of cookie consent. They introduced a new domain, and that is a…
42 00:06:12.390 ⇒ 00:06:31.500 Zoran Selinger: breaking things that they did not expect, so that’s what they’re looking into right now. I… I don’t have the latest update from Ryan. We, he, he sent me an invite yesterday. I was already offline for 3 AM, so we can catch up.
43 00:06:32.220 ⇒ 00:06:35.820 Zoran Selinger: Yeah, so, yeah, so we haven’t had a chance yet.
44 00:06:35.920 ⇒ 00:06:36.450 Zoran Selinger: Yeah.
45 00:06:36.450 ⇒ 00:06:43.189 Robert Tseng: Okay, well, we have to call them after this, right? So, I’ll probably… I’ll probably tune in for that, too, just to stay on top of things.
46 00:06:43.430 ⇒ 00:07:01.659 Zoran Selinger: Yeah, I’m hoping he will, he will join and shine some light, on it, because, yeah, we, yeah, so we only had 6 days between those two, those two presentations. It’s… there isn’t much, to talk about, in terms of updates.
47 00:07:01.960 ⇒ 00:07:08.390 Zoran Selinger: It should be a short meeting, unless we do a deep dive.
48 00:07:08.740 ⇒ 00:07:14.430 Zoran Selinger: into something that Ryan can provide when it comes to the context about this.
49 00:07:14.550 ⇒ 00:07:24.250 Zoran Selinger: And maybe, yeah, I’ll still talk, I still wanna, wanna hear some, some…
50 00:07:25.120 ⇒ 00:07:44.159 Zoran Selinger: on the legal side, what Mitesh thinks about consent. I’d like to hear something on that. He still needs to add me to some… to the internal marketing meetings. He mentioned that last week, so I’m gonna mention that. And I’m going to try to pull… push…
51 00:07:44.620 ⇒ 00:07:50.199 Zoran Selinger: This weekly to… Thursdays or Fridays, I still haven’t had a…
52 00:07:50.520 ⇒ 00:07:54.970 Zoran Selinger: a clear answer from Itesha. I asked him a couple of times.
53 00:07:56.220 ⇒ 00:07:58.070 Robert Tseng: Wait, why do we want to move it to Thursday?
54 00:07:58.070 ⇒ 00:08:03.880 Zoran Selinger: I mean, it’ll be e- simply because it’s easier for me, but we don’t have to.
55 00:08:03.880 ⇒ 00:08:04.980 Robert Tseng: Oh, I see, I see.
56 00:08:04.980 ⇒ 00:08:24.580 Zoran Selinger: it’s gonna be easier for me to have it… because, for example, now, I don’t… I have nothing completed that we… that we scheduled for this week, but I still have two full days, and I will have things completed tomorrow and on Friday. So that’ll have, like.
57 00:08:24.580 ⇒ 00:08:29.310 Zoran Selinger: That’ll be reported on only the week after.
58 00:08:30.330 ⇒ 00:08:30.910 Robert Tseng: Okay.
59 00:08:31.120 ⇒ 00:08:31.750 Zoran Selinger: Nope.
60 00:08:32.059 ⇒ 00:08:35.060 Zoran Selinger: So I’d like to move it to a little bit later, if possible.
61 00:08:35.940 ⇒ 00:08:36.750 Zoran Selinger: Okay.
62 00:08:37.940 ⇒ 00:08:49.770 Zoran Selinger: Casey, do you have… so we haven’t had a chance to talk about the GitHub repo? Do we have anything on that front already?
63 00:08:49.770 ⇒ 00:08:57.200 Casie Aviles: Yeah, I’ve actually initialized it with just, so there are different kinds of files there.
64 00:08:57.790 ⇒ 00:09:01.390 Casie Aviles: The most straightforward one was the docx files.
65 00:09:01.590 ⇒ 00:09:07.610 Casie Aviles: So I had… I just converted them into Markdown, and they should be in the… documentation.
66 00:09:07.970 ⇒ 00:09:13.909 Casie Aviles: repo, but… I think the next steps for me is to figure out how we could,
67 00:09:14.220 ⇒ 00:09:17.569 Casie Aviles: Ingest, like, other, other file types there.
68 00:09:18.140 ⇒ 00:09:22.820 Casie Aviles: For example, there were slide decks there, and I believe spreadsheets as well.
69 00:09:23.210 ⇒ 00:09:29.779 Casie Aviles: So that’s what I need to figure out next, is how do we get cursor to read from those? But we have the…
70 00:09:29.780 ⇒ 00:09:30.600 Zoran Selinger: point.
71 00:09:30.950 ⇒ 00:09:33.559 Zoran Selinger: There’s out, like, outline.
72 00:09:33.900 ⇒ 00:09:42.510 Zoran Selinger: function. Does… does that exist in… sheets, I don’t know.
73 00:09:43.490 ⇒ 00:09:45.969 Zoran Selinger: So, PowerPoint has, like, Outlook.
74 00:09:46.550 ⇒ 00:09:47.840 Zoran Selinger: outlined.
75 00:09:48.020 ⇒ 00:09:53.609 Zoran Selinger: Which is essentially just, kind of, the text that you can print from the slides.
76 00:09:56.120 ⇒ 00:09:58.290 Zoran Selinger: So maybe there’s something like that.
77 00:09:58.640 ⇒ 00:10:02.030 Zoran Selinger: For… for sheets. We’ll have to see.
78 00:10:03.400 ⇒ 00:10:03.980 Zoran Selinger: So that’s.
79 00:10:03.980 ⇒ 00:10:05.330 Robert Tseng: Yeah, and I’m in the repo…
80 00:10:05.330 ⇒ 00:10:05.870 Zoran Selinger: Yeah.
81 00:10:08.390 ⇒ 00:10:11.009 Robert Tseng: Yeah, no, I mean, I… you can finish your thought.
82 00:10:11.590 ⇒ 00:10:19.300 Zoran Selinger: No, no, no, I think that’s, that’s… that could be a good, good way to do it. I just, I’ll have to see if…
83 00:10:19.430 ⇒ 00:10:25.370 Zoran Selinger: the equivalent for… for Google, Google Slides exists, because that’s…
84 00:10:25.710 ⇒ 00:10:30.779 Zoran Selinger: That’s what we’re looking for, is the outline functioning in Microsoft PowerPoint, yeah.
85 00:10:31.310 ⇒ 00:10:31.890 Robert Tseng: Okay.
86 00:10:33.760 ⇒ 00:10:43.199 Robert Tseng: I was just gonna say, so Casey, I mean, I’m in the repo now, so I guess, like, kind of what the next step, what, when is this gonna be… what’s the next step in the rollout?
87 00:10:44.630 ⇒ 00:10:54.479 Casie Aviles: Yeah, I need to figure out, like, how to get, like, these other files here, the spreadsheets as well, and the slide deck, so that’s what I’m going to be adding next.
88 00:10:54.640 ⇒ 00:10:58.659 Casie Aviles: And I know Henry also… shared some…
89 00:10:59.230 ⇒ 00:11:03.189 Casie Aviles: Notion docs to me, so I can also work on those to add there.
90 00:11:03.510 ⇒ 00:11:08.750 Casie Aviles: Yeah, he handed off some… Notion dobs to me, so…
91 00:11:09.180 ⇒ 00:11:12.389 Robert Tseng: Okay, are we also putting, like, Eden meeting transcripts in there?
92 00:11:13.280 ⇒ 00:11:13.640 Zoran Selinger: be sure.
93 00:11:14.850 ⇒ 00:11:21.280 Casie Aviles: Yeah, no, they aren’t added there yet. So, yeah, that’s also another thing. Let me also add that.
94 00:11:23.280 ⇒ 00:11:26.259 Casie Aviles: Yeah, I’m going to… Add those as well.
95 00:11:27.290 ⇒ 00:11:27.900 Robert Tseng: Okay.
96 00:11:32.070 ⇒ 00:11:34.670 Zoran Selinger: Ashwini, do you want to talk about the ticket?
97 00:11:35.420 ⇒ 00:11:38.920 Ashwini Sharma: So, Robert, this is regarding, the tick.
98 00:11:38.920 ⇒ 00:11:39.730 Robert Tseng: Yeah, but…
99 00:11:40.150 ⇒ 00:11:42.309 Ashwini Sharma: Yeah, once again, let me share my screen.
100 00:11:42.310 ⇒ 00:11:44.150 Robert Tseng: The discrepancy, yeah.
101 00:11:44.150 ⇒ 00:11:54.710 Ashwini Sharma: Yeah, yeah. Yeah, so, I was sitting with Zoran today and trying to understand exactly what… what is the issue. So, the description… the jump that… that you have mentioned in the…
102 00:11:54.950 ⇒ 00:11:56.640 Ashwini Sharma: In the ticket, right?
103 00:11:56.900 ⇒ 00:11:59.030 Ashwini Sharma: I’m just trying to open the ticket here.
104 00:11:59.330 ⇒ 00:12:05.130 Ashwini Sharma: So the jump seems to be because of a different reason altogether, and…
105 00:12:05.650 ⇒ 00:12:09.959 Ashwini Sharma: What exactly, you know, you want me to investigate? Because,
106 00:12:10.140 ⇒ 00:12:13.799 Ashwini Sharma: the 100% jump in North Beam chart.
107 00:12:13.970 ⇒ 00:12:16.110 Ashwini Sharma: Is mainly due to a different reason.
108 00:12:18.450 ⇒ 00:12:31.239 Zoran Selinger: Yeah, so the unattributed, what he’s saying is the unattributed jumped significantly because of this issue, and if data is being pulled directly from NordBeam, obviously the report will reflect that.
109 00:12:32.020 ⇒ 00:12:32.670 Robert Tseng: Cheer.
110 00:12:32.670 ⇒ 00:12:38.399 Zoran Selinger: So, yeah, it doesn’t mean that there’s a drift in the model, right?
111 00:12:38.950 ⇒ 00:12:39.410 Robert Tseng: Okay.
112 00:12:39.410 ⇒ 00:12:41.520 Zoran Selinger: What the data is at the moment.
113 00:12:41.980 ⇒ 00:12:55.060 Robert Tseng: If I can just, like, yeah, I… okay, thanks for clarifying that, I get that. I guess my, my, point was, so, okay, so North Beam, you get to see this unattributed revenue spike, what, 2025K?
114 00:12:56.680 ⇒ 00:13:03.610 Robert Tseng: Yeah, well, I guess this is spend. Or no, it’s revenue. It’s revenue. It’s revenue. Yeah, that is… that’s daily revenue, so…
115 00:13:03.610 ⇒ 00:13:04.180 Zoran Selinger: Yeah.
116 00:13:04.180 ⇒ 00:13:06.929 Robert Tseng: I guess if I were to aggregate it over…
117 00:13:07.670 ⇒ 00:13:16.079 Robert Tseng: a… yeah, I guess let’s just say January to date, you know, if I were to get 20K to now, it’s like, it should be about $200K.
118 00:13:16.290 ⇒ 00:13:27.360 Robert Tseng: that’s still, like, half of what I’m seeing here, right? Like, I’m just being very, like, rough with these estimates, but, like, my 100% difference was that, like, whatever spend
119 00:13:28.030 ⇒ 00:13:36.989 Robert Tseng: unattributed revenue that you’re seeing in North Beam, it’s like 400K to $500K a month in…
120 00:13:37.210 ⇒ 00:13:43.919 Robert Tseng: In Tableau. So, that’s… I think that, to me, was, like, the main… the main thing I was asking you to look into.
121 00:13:44.300 ⇒ 00:13:44.850 Zoran Selinger: Nope.
122 00:13:44.850 ⇒ 00:13:45.890 Ashwini Sharma: Y-yeah.
123 00:13:46.300 ⇒ 00:13:50.759 Zoran Selinger: Yeah, so… This says including offline spend, right?
124 00:13:52.230 ⇒ 00:13:56.329 Robert Tseng: So, offline gets… It just becomes unattributed.
125 00:13:57.060 ⇒ 00:13:57.880 Zoran Selinger: Nope.
126 00:13:58.430 ⇒ 00:14:06.800 Zoran Selinger: I’m… I’m thinking if it’s coming from… from whatever that means exactly, because I’m not sure what that means exactly.
127 00:14:07.020 ⇒ 00:14:16.930 Robert Tseng: Yeah, so, like, yeah, just to be clear, so unattributed in North Beam seems to be a different definition from unattributed in our model. Like, that’s the problem. That’s the problem.
128 00:14:17.090 ⇒ 00:14:18.230 Zoran Selinger: Okay, okay.
129 00:14:18.510 ⇒ 00:14:19.050 Robert Tseng: Yeah.
130 00:14:19.420 ⇒ 00:14:28.669 Ashwini Sharma: Okay, got it. So, basically, this is not a recent issue, right? Because, like, I can see the unattributed aggregation in this tableau chart.
131 00:14:28.840 ⇒ 00:14:34.200 Ashwini Sharma: And that’s almost consistent, right? There is not a very large-scale variation.
132 00:14:34.500 ⇒ 00:14:39.599 Ashwini Sharma: In this chart, it’s… it hovers around 400 to 500K somewhere, right?
133 00:14:39.600 ⇒ 00:14:52.150 Robert Tseng: Yeah, it’s not like it just happened overnight, like, I think it’s just been wrong, and nobody was catching it before. So, I was, like, going through… I mean, Henry was the one supposed to be maintaining these, this is what exec… like.
134 00:14:52.440 ⇒ 00:15:03.400 Robert Tseng: ELT doesn’t look at Northbead. They look at these tablet charts, and this is what they think. So, if the C-suite is using our charts, and the operators are using a different chart, like, I mean, to me, this is just, like.
135 00:15:03.510 ⇒ 00:15:13.989 Robert Tseng: it’s like a big… there’s a big difference. It’s sizable, you know? This is, like, a 300K difference a month, so, I’m flagging it as important because we… I don’t think we should be that far off.
136 00:15:14.900 ⇒ 00:15:16.490 Ashwini Sharma: Okay, got it, yeah.
137 00:15:16.640 ⇒ 00:15:23.170 Ashwini Sharma: All right, yeah, I was just trying to figure out, like, what is to be investigated over here. I think I get it.
138 00:15:23.750 ⇒ 00:15:29.059 Robert Tseng: Yeah, so I can verify we’ll just be unattributed in our model as catching more than, like.
139 00:15:29.180 ⇒ 00:15:40.030 Robert Tseng: what is here? Maybe it’s the offline spend that Zoran is referring to. I’m not sure. I think it’s just, you know, we’re gonna do, you know, a split by channel, I just want to make sure that
140 00:15:40.220 ⇒ 00:15:45.389 Robert Tseng: we, we know… You know, if… yeah, we know what’s in this unattributed bucket.
141 00:15:47.000 ⇒ 00:15:48.619 Ashwini Sharma: Got it, okay, cool.
142 00:15:49.810 ⇒ 00:15:50.410 Robert Tseng: Okay.
143 00:15:52.250 ⇒ 00:15:55.659 Robert Tseng: Alright, so I’m gonna say this is still kind of in progress, right?
144 00:15:56.100 ⇒ 00:15:56.850 Ashwini Sharma: Yep, yep.
145 00:16:00.510 ⇒ 00:16:20.309 Robert Tseng: Okay. Other than that, yes, I have just, like, 2 hours blocked off today. I’m just gonna transfer everything from Henry over to myself, and then I’m gonna basically redistribute things. So, yeah, a bit of a mid-week kind of change, not ideal in mid-cycle, but, yeah, it was… I guess you guys will hear from me on Slack. I’ll tag people as necessary.
146 00:16:20.710 ⇒ 00:16:21.360 Zoran Selinger: Okay.
147 00:16:22.250 ⇒ 00:16:23.660 Robert Tseng: Alright, thanks guys.
148 00:16:23.660 ⇒ 00:16:24.340 Zoran Selinger: Thanks, bud.