Meeting Title: Eden Daily Standup Date: 2026-01-13 Meeting participants: Robert Tseng, Casie Aviles, Henry Zhao, Ashwini Sharma, Zoran Selinger, Demilade Agboola


WEBVTT

1 00:02:00.320 00:02:10.539 Robert Tseng: Okay, so… Oh, it’s… I’m this tab…

2 00:02:11.009 00:02:19.750 Robert Tseng: Yeah, okay, before Zora gets here, so, for biggest change is… yeah, Casey, you’re… yeah, I think you’re on…

3 00:02:20.160 00:02:23.340 Robert Tseng: Lilo, and what was the other one? .

4 00:02:23.490 00:02:24.600 Casie Aviles: ABC.

5 00:02:24.950 00:02:29.830 Robert Tseng: ABC, right. Okay, so I know that you’re ramping up on Lilo, now that we have the extension there.

6 00:02:29.840 00:02:46.359 Robert Tseng: But we also need you to do analysis here as well. So, I think I’m going to… I know you were pretty much just doing… you’re… you’re being EP for Zoron. I think, like, kind of what you have assigned to you is still kind of top poverty, but just FYI, with the…

7 00:02:46.380 00:02:50.390 Robert Tseng: Kind of, like, analysis for the,

8 00:02:50.530 00:03:06.260 Robert Tseng: initiative that I’m kind of driving forward, I’m going to start assigning you the analysis, and then we’re also going to be moving more stuff over to you off of Henry as well. So, I mean, it’s not really something I think I would see off of right now, but…

9 00:03:06.260 00:03:15.140 Robert Tseng: Just FYI, that’s a change. Greg is also coming on to this client, so, the mixed panel work is moving to Greg.

10 00:03:15.210 00:03:19.029 Robert Tseng: yeah, so I think that’s… that’ll probably be…

11 00:03:19.170 00:03:25.590 Robert Tseng: I’ve already… I’ve already met with him, but it’ll just probably take… we probably won’t really formally, like, redo

12 00:03:25.750 00:03:34.110 Robert Tseng: the assignments until the end of the week. Just some, like, slight adjustments for midweek.

13 00:03:34.110 00:03:34.730 Casie Aviles: Okay.

14 00:03:35.510 00:03:48.449 Robert Tseng: Yeah. So, I mean, I would expect for you, it’d probably be no more than 5 hours a week on this client. Just as, like, that’s just my first guess right now. Like, I think you’d maybe be working on, like, one, like.

15 00:03:48.490 00:04:00.450 Robert Tseng: analysis a week, possibly. You can… and you can, you know, lean on Amber. Obviously, since you’ve been partnering more closely with Zoran, hopefully he’s able to kind of point you in the right direction as well.

16 00:04:00.920 00:04:05.970 Robert Tseng: But yeah, I think that’s… that’s kind of what you can expect coming.

17 00:04:07.820 00:04:08.700 Casie Aviles: Okay, yeah.

18 00:04:08.700 00:04:10.040 Robert Tseng: Okay. Cool.

19 00:04:10.330 00:04:12.389 Robert Tseng: So that’s that.

20 00:04:12.630 00:04:16.449 Robert Tseng: I will move this, and then…

21 00:04:18.010 00:04:30.990 Robert Tseng: Yeah, I guess, like, this thing with, kind of, Tableau and everything, I’m not gonna beat this horse, but, like, I’ve already kind of described that this is actually incomplete. I spent about an hour on this, did just whatever I could.

22 00:04:31.200 00:04:37.589 Robert Tseng: Yeah, there’s still, like, a few sections that are not there that, just…

23 00:04:37.790 00:04:45.279 Robert Tseng: Just needs to be a glossary, and then this file needs to end up being in the data platform documentation in the appropriate tab.

24 00:04:45.410 00:04:48.720 Robert Tseng: It just felt like the way that we were

25 00:04:49.210 00:05:00.179 Robert Tseng: describing these dashboards was not helpful before. And then, yeah, there’s the loom for, like, the walkthrough of the revamped naming, so…

26 00:05:00.360 00:05:12.149 Robert Tseng: we have… needs to go out. Just… just that message needs to go out today. It’s been… it’s been two and a half weeks, so, like, that… that is what… that… that’s what… that’s what, Henry, you’ll… you’ll be pushing out today.

27 00:05:12.440 00:05:13.010 Henry Zhao: Yep.

28 00:05:13.880 00:05:14.590 Robert Tseng: Okay.

29 00:05:14.790 00:05:22.470 Robert Tseng: And… so, I’m gonna… where… We’ll see links.

30 00:05:23.120 00:05:24.760 Robert Tseng: Today.

31 00:05:26.140 00:05:27.200 Robert Tseng: And…

32 00:05:27.460 00:05:33.920 Robert Tseng: frankly, this is probably one point at this point, so it’s already kind of did, like, most of the heavy lifting there.

33 00:05:34.120 00:05:39.350 Robert Tseng: Yeah, so… That’s done.

34 00:05:39.460 00:05:41.729 Robert Tseng: And then,

35 00:05:42.970 00:05:56.229 Robert Tseng: yeah, like, this has been sitting here for a while. I don’t really even know if this is still being done, so I’m just gonna kick it. Like, I just… we don’t really need to do it. Also, this is not important right now, so also gonna kick it.

36 00:05:57.060 00:06:04.589 Robert Tseng: Is this even still… Like, what… why is this still sitting here?

37 00:06:05.060 00:06:09.900 Henry Zhao: Yeah, it’s just not high priority, but I can finish that today.

38 00:06:10.470 00:06:13.179 Robert Tseng: No, we can change it.

39 00:06:13.370 00:06:14.010 Henry Zhao: Okay.

40 00:06:14.440 00:06:15.020 Robert Tseng: Yeah.

41 00:06:16.510 00:06:19.089 Robert Tseng: This one is important.

42 00:06:19.330 00:06:25.469 Robert Tseng: So… this is, like, the Monday to Tableau situation, that you…

43 00:06:25.470 00:06:26.100 Henry Zhao: Yep.

44 00:06:26.100 00:06:34.600 Robert Tseng: I don’t see, actually, any other tickets on this, but we’ve talked at length about this last week. So, what is this? Why is it 3 points? Like.

45 00:06:35.970 00:06:41.160 Henry Zhao: It’s just an early estimate, I need to look at what actually needs to go into getting this done.

46 00:06:44.090 00:06:47.989 Robert Tseng: Okay, so what did you do last week about this? We already talked about it.

47 00:06:50.170 00:06:55.489 Henry Zhao: I just need to meet with Amy, Amy or Katie to see how they’re pulling this data, and then we can just move it to Tableau.

48 00:06:57.630 00:07:00.680 Robert Tseng: Okay, I think this is important, so I will…

49 00:07:00.680 00:07:01.150 Henry Zhao: Yeah.

50 00:07:01.150 00:07:03.130 Robert Tseng: Yeah, we should… end of the week.

51 00:07:04.740 00:07:09.630 Robert Tseng: This is just… Done.

52 00:07:10.210 00:07:19.110 Robert Tseng: And okay, so that should be that. I already told Greg to set up time with you. I want you to transfer everything from

53 00:07:19.950 00:07:36.249 Robert Tseng: the docs, and basically you’re just gonna hand off the experimentation workflow to… to Greg. So, he may have you kind of back him up as he’s trying to find his way around it, but, otherwise, like, I expect he… he’s gonna… he’s gonna produce the output that I… that I want by the end of the week.

54 00:07:36.580 00:07:37.190 Henry Zhao: Okay.

55 00:07:37.590 00:07:38.150 Robert Tseng: Yeah.

56 00:07:38.910 00:07:39.670 Robert Tseng: Okay.

57 00:07:39.780 00:07:45.610 Robert Tseng: Yeah, I guess that covers that. I didn’t have time to finish doing this, I just got…

58 00:07:45.790 00:07:47.180 Robert Tseng: I felt like this was…

59 00:07:47.410 00:07:54.430 Robert Tseng: more important, I got pinged on this again, so, you know, it just… that is what it is. I’m not gonna end up finishing this until tomorrow, probably.

60 00:07:54.900 00:08:03.779 Robert Tseng: Okay, then I want to… Yeah, Ashwini, did you get a chance to look into this yet?

61 00:08:04.680 00:08:08.760 Ashwini Sharma: No, I was, I was occupied with a magic force thing.

62 00:08:09.070 00:08:09.670 Robert Tseng: Okay.

63 00:08:09.670 00:08:15.419 Ashwini Sharma: I’ll take a look into this. Is there a ticket created, or should I create a ticket? I’ll create a ticket.

64 00:08:15.420 00:08:16.699 Robert Tseng: This is a ticket, yeah.

65 00:08:17.330 00:08:18.070 Ashwini Sharma: Oh.

66 00:08:18.350 00:08:22.770 Ashwini Sharma: The channel sales summary, and NBA Truth. Alright, I’ll take a look into that.

67 00:08:23.300 00:08:35.749 Robert Tseng: Okay, yeah, so remember, just… there’s a bunch of unattributed… this is more than what we should be seeing based on the North Bay discrepancy. This is, like, 30%, which is way higher than we expect. So I put the…

68 00:08:35.880 00:08:41.080 Robert Tseng: the guiding questions here, like, if you need any other context, like, I’d probably just work with

69 00:08:41.309 00:08:49.399 Robert Tseng: Awash, because I think he has the most context on building out the initial models, like the channel sales summary. I think we built that model.

70 00:08:50.890 00:08:55.480 Ashwini Sharma: Sure, I’ll, who else, Zoran, Zoran has some idea into this?

71 00:08:56.220 00:09:03.760 Robert Tseng: Zora knows on the North Beam side, but he doesn’t know, like, channel sales summary, so I think we’re gonna just try to figure out, like, what the discrepancy is.

72 00:09:04.190 00:09:06.900 Ashwini Sharma: Alright, alright, I’ll… I’ll look into it.

73 00:09:08.540 00:09:14.709 Robert Tseng: Yeah, Zoran, I guess, you have a few things on your point you wanna… anything you wanna share on your side?

74 00:09:14.710 00:09:24.400 Zoran Selinger: Yeah, I do. I have a question, about the reactivation. So, our Q1 goal is to win back

75 00:09:24.650 00:09:25.980 Zoran Selinger: 5%?

76 00:09:26.440 00:09:27.610 Zoran Selinger: Like.

77 00:09:27.610 00:09:29.429 Robert Tseng: 5% more, yeah. I mean, that’s just, like, a.

78 00:09:29.430 00:09:40.389 Zoran Selinger: 5% more, okay. That’s what I wanted to see, because my preliminary calculations at the moment are, 5.447%.

79 00:09:40.760 00:09:47.050 Zoran Selinger: Is, of… Churn customers, we reactivate after 3 months.

80 00:09:47.420 00:09:50.469 Zoran Selinger: So I don’t know if that,

81 00:09:52.420 00:10:03.299 Zoran Selinger: for our Q1 goal, what does that exactly mean? So, are we looking to increase those 5.47 by 5%? Is that the goal?

82 00:10:03.890 00:10:17.770 Robert Tseng: Yeah, so just to give you some other context, like, like Honey Stinger, for example. I know a different business, but, like, a subscribe and save customer that ends up… or, like, a subscription customer that… that drops off, that gets reactivated within 3 months.

83 00:10:17.850 00:10:30.320 Robert Tseng: I mean, their win-back rates are, like, 40%. So, I mean, I think just 5% in any industry just seems very low. I mean, I don’t know what levers it even has, necessarily, like.

84 00:10:30.450 00:10:34.019 Robert Tseng: I feel like once you move off of a prescription.

85 00:10:34.190 00:10:52.050 Robert Tseng: you may be switching to a different drug. It’s not usually something that you can win back with pricing, maybe it’s just a results thing. So, I think there are a lot of variables for, like, why their current win-back is at 5%, but in other industries, for other clients we’ve worked with, like, this is, you know, 50, 60%. So, I think,

86 00:10:52.160 00:11:03.050 Robert Tseng: I also find that 5% feels like it’s way too low. So, like, I don’t know exactly how you calculated that number, but that’s kind of shocking to me that it’s so low.

87 00:11:03.660 00:11:06.670 Zoran Selinger: Yeah, let me look into that. I mean,

88 00:11:07.730 00:11:12.099 Zoran Selinger: the… the way, the way I did it is, is really,

89 00:11:12.400 00:11:16.660 Zoran Selinger: It’s just about these… the space.

90 00:11:20.820 00:11:24.699 Zoran Selinger: Since… basically the time since last transaction.

91 00:11:24.920 00:11:27.479 Zoran Selinger: is how I calculate that,

92 00:11:27.690 00:11:33.969 Zoran Selinger: How much time, was, was, have passed before.

93 00:11:34.200 00:11:38.579 Zoran Selinger: Bef… before the next transaction.

94 00:11:39.540 00:11:52.329 Zoran Selinger: I don’t know if that’s the correct logic there. Is there a model that I could look into? Like, a DBT model that I could look into for one of the other clients, maybe?

95 00:11:52.860 00:12:01.520 Robert Tseng: Yeah, well, we have… have you looked at the retention dashboard for Eden, specifically?

96 00:12:01.520 00:12:06.460 Zoran Selinger: Okay, so you’ve looked at that, you’ve looked at the cross-product dashboard as well.

97 00:12:06.690 00:12:19.809 Robert Tseng: For other clients… I mean, I think your intuition is right, like, it is last trans… no, sorry, it’s not. It can’t be the last transaction date, because they’re paying for it up front, so, like, it’s just a… that’s not really…

98 00:12:19.950 00:12:29.220 Robert Tseng: That doesn’t really make sense to me. It’s like, if I’m buying an annual plan, I’m paying at least 6 months of it up front, and so I’m only gonna get 2 transactions, but really, like.

99 00:12:29.440 00:12:31.769 Robert Tseng: My orders are spread out over a whole year.

100 00:12:31.770 00:12:48.609 Zoran Selinger: Yeah, there needs to be more qualifiers in there. It’s more complicated than that. Yeah, those are just kind of preliminary stuff that I was looking into. I’m going to dig a little bit deeper into that retention dashboard.

101 00:12:48.850 00:12:50.680 Zoran Selinger: That Henry created.

102 00:12:53.510 00:13:03.589 Zoran Selinger: If I need help from someone that understands what we have in the warehouse and how to work with it better, who do I talk to?

103 00:13:04.030 00:13:13.039 Robert Tseng: I think Gamalade is still the one who did a lot of the modeling on the ops side of the business, so I think he should probably just get a time with him.

104 00:13:13.430 00:13:16.930 Zoran Selinger: Okay, okay, alright, thanks. That’s it then.

105 00:13:17.400 00:13:17.960 Robert Tseng: Okay.

106 00:13:22.630 00:13:36.329 Robert Tseng: Yeah, and if you want to do, like, a working session, because you want to just, like, check your assumptions, before you’re, like, kind of digging into it further, like, I am happy to just… I can jump on a call with you, and we can… I could probably just review it real quickly, too.

107 00:13:36.460 00:13:44.620 Robert Tseng: Okay, so as far as this… er, sorry, was it, wait.

108 00:13:45.450 00:13:53.110 Robert Tseng: KPIs. All right, so, yeah, we were… you talked about this briefly yesterday. I need more info on what…

109 00:13:53.110 00:14:01.769 Zoran Selinger: No, no, we… I haven’t talked to Ryan yet. Maybe we’ll talk later today when I… when I come back online a little bit later. Okay.

110 00:14:01.930 00:14:02.650 Zoran Selinger: Yeah.

111 00:14:04.240 00:14:04.780 Robert Tseng: Okay.

112 00:14:05.670 00:14:17.130 Zoran Selinger: The goal for this week is to kind of have the outline of the report, and then we’ll fill in with actual, you know, actual business logic in there.

113 00:14:17.130 00:14:26.129 Robert Tseng: Yeah, yeah, yeah. So… who is in here right now? Okay, great. Yeah, so I’m just gonna walk through quickly, like, this is the deck that we’re sending out, so…

114 00:14:26.390 00:14:35.789 Robert Tseng: Yeah, I kind of consolidated, brought some of, the stuff from Zoran’s deck over in here, so I think this is helpful visual,

115 00:14:36.070 00:14:40.439 Robert Tseng: Yeah, I mean, it’s fine, like, to show, okay, we’ve got this many more.

116 00:14:41.820 00:14:49.180 Robert Tseng: Yeah, I think new requests, I think these are things that we may spend some time talking about, but typically, I think…

117 00:14:49.290 00:14:55.050 Robert Tseng: this is where ELT kind of dwells on. They want to just know, like, anything that we should proactively be calling out, so…

118 00:14:55.340 00:15:00.840 Robert Tseng: the next panel overages, yeah, I do think we agreed that this was the solution.

119 00:15:01.190 00:15:20.889 Robert Tseng: Yeah, then, yeah, anyway, so I think these are… just wanted to make sure that there’s anything else to call out here, but otherwise, with Henry’s slides, just, like, to kind of briefly mention what I did change. I just tried to create a bunchier, like, headline that was more like, great, we know that our current… I don’t know if this is even true, I didn’t look at it, but, like.

120 00:15:20.990 00:15:29.669 Robert Tseng: our current conversion rate is whatever. We’re able to, with your view, show that we could drill into intakes and see, like, the entire range.

121 00:15:29.820 00:15:33.749 Robert Tseng: I tried to keep your example, so…

122 00:15:34.270 00:15:43.190 Robert Tseng: yeah, I think, like, we want to test the hypotheses to see, like, why it’s lower for some than others, and then I tried to call out, like, what are the actual changes we could make?

123 00:15:43.220 00:15:54.280 Robert Tseng: We could remove steps, we could, yeah, try to, like, you know, by watching session recordings, better, like, diagnose, like, the friction that people are running to, and figure out, like.

124 00:15:54.480 00:16:07.539 Robert Tseng: why is someone spending so much time on, like, a particular step versus another? Like, I think there’s probably some structured ways that we can try to at least benchmark, like, when somebody is, like, frustrated in the flow.

125 00:16:07.790 00:16:18.780 Robert Tseng: I think Greg has a lot of thoughts around this, too. It’s a very common PLG kind of framework. And then, yeah, redoing pages is more like.

126 00:16:18.880 00:16:20.100 Robert Tseng: Yeah, for…

127 00:16:20.380 00:16:31.460 Robert Tseng: Stuff with higher drop-off rates, like, we would just look broadly across the website for landing pages and, like, places where users are clicking around on the website to look at where drop-off rates are higher.

128 00:16:31.620 00:16:46.880 Robert Tseng: And then, yeah, really, we just need to be able to have a phased rollout. So, if conversion rate stays above 10% over the first week or two weeks, then we… then we deploy it, we roll out the test, or something like that, which is kind of covered in

129 00:16:47.470 00:16:49.560 Robert Tseng: the AB Experimentation Playbook.

130 00:16:50.020 00:16:53.860 Robert Tseng: I also kept your example. I thought this was actually good.

131 00:16:54.050 00:17:02.870 Robert Tseng: Or, like, you know, at least presents, like, a tangible hypothesis where, you know, we’ve discussed this before. It’s like, hey, like, we’re not really…

132 00:17:03.080 00:17:18.999 Robert Tseng: we don’t have enough impressions on users. So, in the meta environment, like, what if we just, like, increase the number of impressions that we’re putting on people? Like, that’s a test that we could run. So, I think that was a helpful example to walk through. I just kind of reworded it a bit to make it a bit clearer.

133 00:17:19.260 00:17:27.800 Robert Tseng: And then, as far as, like, yeah, I mean, this is, like, the bulk of it that should have been done already by this week, but is not done, and so…

134 00:17:28.200 00:17:36.950 Robert Tseng: Therefore, like, I’m just gonna have to wing it and try to make it sound like we did more than we did, but I expect Greg to basically deliver this by the end of the week.

135 00:17:37.070 00:17:48.080 Robert Tseng: Or at least, like, the framework for how we’re doing it. This definitely needs to… we need to have this all compiled. The VWO audit needs to be done.

136 00:17:48.220 00:18:06.969 Robert Tseng: Obviously, this is not a one-week thing, this is more of like a, okay, this is the feedback loop, we’re gonna be running weekly tests starting at the end of this week, this is the priority, we’re gonna run XYZ tests, and, like, that’s… that’s hopefully what we’ll be able to share with them, by the end of the week.

137 00:18:07.530 00:18:14.560 Robert Tseng: So, that’s kind of coverage for where I’m standing, on…

138 00:18:14.720 00:18:17.860 Robert Tseng: like, what I’m gonna be walking ELT through tomorrow.

139 00:18:18.060 00:18:24.079 Robert Tseng: Yeah, I would say at this point, no more changes to the deck. It’s already been sent, so, you know, that’s…

140 00:18:24.180 00:18:26.550 Robert Tseng: That’s… that’s fine.

141 00:18:27.320 00:18:33.879 Robert Tseng: yeah, I guess, like, the rest of the team, if you want to go and click into this, you can… it’s all in the Eden folder in the Google Drive.

142 00:18:36.580 00:18:37.310 Robert Tseng: Cool.

143 00:18:37.410 00:18:41.579 Robert Tseng: Any questions on… on this?

144 00:18:47.050 00:18:51.350 Robert Tseng: Oh, there’s two and this is the old one, this is the new one.

145 00:18:51.930 00:18:52.370 Zoran Selinger: Yeah.

146 00:18:52.760 00:18:53.520 Robert Tseng: Okay.

147 00:18:53.660 00:18:55.050 Zoran Selinger: I hid the…

148 00:18:55.830 00:19:00.720 Robert Tseng: No, I, like, unhid it, because I’m like, well, if it’s in the appendix, it’s already optional. I don’t think we need to hide the appendix.

149 00:19:00.720 00:19:01.610 Zoran Selinger: Yeah, okay, cool.

150 00:19:01.610 00:19:02.900 Robert Tseng: Yeah. Yeah.

151 00:19:03.910 00:19:04.590 Robert Tseng: Yeah.

152 00:19:06.310 00:19:07.050 Robert Tseng: Okay.

153 00:19:08.540 00:19:21.200 Robert Tseng: April, so… Small editing things. It’s still consistent with fonts, okay.

154 00:19:22.960 00:19:30.540 Robert Tseng: Great. Yeah, alright, well, I know we don’t have, wait, the Mitesh sync is tomorrow,

155 00:19:30.880 00:19:37.079 Robert Tseng: yeah, I guess hopefully we’ll get the time that we need with them, so you can ask any of the questions you want.

156 00:19:37.210 00:19:39.349 Robert Tseng: Seems like they’re all gonna be there.

157 00:19:39.590 00:19:44.230 Robert Tseng: Otherwise, let me know of anything else, and I’ll talk to you guys later.

158 00:19:44.390 00:19:45.070 Zoran Selinger: Cool.

159 00:19:45.850 00:19:46.530 Robert Tseng: Thanks, guys.