Meeting Title: Eden A-B Testing Sync Date: 2026-01-13 Meeting participants: Henry Zhao, Greg Stoutenburg
WEBVTT
1 00:00:10.160 ⇒ 00:00:11.810 Henry Zhao: Hey, Greg, how’s it going?
2 00:00:11.810 ⇒ 00:00:13.460 Greg Stoutenburg: Hey, doing alright, how are you?
3 00:00:13.860 ⇒ 00:00:14.649 Henry Zhao: Good, thanks.
4 00:00:16.290 ⇒ 00:00:18.139 Greg Stoutenburg: Just closing things.
5 00:00:20.970 ⇒ 00:00:33.919 Greg Stoutenburg: All right, are you sharing? Yeah, you’re sharing. Okay. Yeah. Yeah, cool, yeah, thanks for jumping on. Robert just asked me to help out with this this morning, so, like, alright, I better get caught up.
6 00:00:34.240 ⇒ 00:00:39.790 Henry Zhao: Yeah, so, did you have access to this ELT deck that I… I think I shared it with you, right?
7 00:00:40.100 ⇒ 00:00:43.089 Greg Stoutenburg: So, let’s see… Yeah, I’m in it.
8 00:00:43.090 ⇒ 00:00:43.680 Henry Zhao: Nico.
9 00:00:44.140 ⇒ 00:00:44.630 Greg Stoutenburg: Yeah.
10 00:00:44.960 ⇒ 00:00:59.910 Henry Zhao: So if you want to just read through, kind of, the stuff that I proposed on the A-B testing, we already went through this last week, but basically, I think he just wants us to, like, actually propose the tests and figure out what tests make sense for, like, a PLG company like Eden.
11 00:01:00.140 ⇒ 00:01:05.009 Henry Zhao: And you can go into Mixpanel and just look at all the data that we have. So…
12 00:01:05.459 ⇒ 00:01:10.479 Henry Zhao: I’ve loaded a page, which is just any page impressions, and you have, like, your UTMs here.
13 00:01:12.220 ⇒ 00:01:21.469 Henry Zhao: Also, all of the questions are here, so, like, this page is called, Are You Pregnant? That’s probably just a question that is being asked.
14 00:01:22.250 ⇒ 00:01:25.450 Henry Zhao: Yeah, and then intake started, like I said.
15 00:01:25.560 ⇒ 00:01:32.600 Henry Zhao: Is starting an intake form to fill out to see if you are eligible for the Treatments?
16 00:01:32.890 ⇒ 00:01:39.490 Henry Zhao: But also, you can see experiment viewed here, which shows, like, on VWO, what experiment they’re, they’re under.
17 00:01:41.230 ⇒ 00:01:54.109 Henry Zhao: So, like, there… yeah, so you might need to ask Ryan for a login for VWO, but VWO is what we’re using right now for A-B testing, and you can see, like, the variation ID here, the experiment ID, so on and so forth.
18 00:01:55.780 ⇒ 00:01:58.799 Greg Stoutenburg: BWO. Okay. Get that for login.
19 00:01:59.390 ⇒ 00:02:04.700 Greg Stoutenburg: Get BWO from… Ryan.
20 00:02:05.310 ⇒ 00:02:06.759 Greg Stoutenburg: Okay.
21 00:02:07.080 ⇒ 00:02:11.619 Henry Zhao: Then we have order completed, order shipped, order delivered, order updated, which are pretty self-explanatory.
22 00:02:11.760 ⇒ 00:02:12.650 Greg Stoutenburg: Yeah.
23 00:02:12.650 ⇒ 00:02:16.880 Henry Zhao: also important. And then Session Started is a…
24 00:02:18.230 ⇒ 00:02:29.560 Henry Zhao: So if you create a new report, like Insights, there’s one called Session Started. This is, like, an automatic one from Mixpanel that logs whenever someone is seen on the app.tryened.com page.
25 00:02:31.040 ⇒ 00:02:31.870 Greg Stoutenburg: Okay.
26 00:02:31.870 ⇒ 00:02:36.019 Henry Zhao: Okay, so a session begins anytime someone visits.
27 00:02:36.020 ⇒ 00:02:38.699 Greg Stoutenburg: All visitors are beginning a session.
28 00:02:39.160 ⇒ 00:02:39.710 Henry Zhao: Yeah.
29 00:02:39.710 ⇒ 00:02:43.190 Greg Stoutenburg: Okay, and there’s no…
30 00:02:44.020 ⇒ 00:02:56.099 Greg Stoutenburg: are there… is there some distinct set of events that are tracked when a user logs in, or is that because it’s retail? Well, it isn’t retail. Exactly. It’s… this…
31 00:02:56.140 ⇒ 00:03:09.879 Greg Stoutenburg: Sorry, I’m just trying to get… I’m task switching here in my mind. When we talked about this last week, so this is… right, okay, they go to Eden, they navigate through this sign-up flow that’s trying to figure out if they can get a prescription for something.
32 00:03:10.120 ⇒ 00:03:10.850 Henry Zhao: Yeah.
33 00:03:10.850 ⇒ 00:03:14.029 Greg Stoutenburg: Right? And then they can buy it at the end. Right, okay.
34 00:03:14.030 ⇒ 00:03:20.790 Henry Zhao: I just have one of these… I just have these trackers that usually just tell me, like, what’s being tracked in meta, what’s being tracked in Segment, which goes to Mixpanel.
35 00:03:21.490 ⇒ 00:03:23.039 Henry Zhao: And I just do it that way.
36 00:03:24.180 ⇒ 00:03:24.990 Greg Stoutenburg: Okay.
37 00:03:25.560 ⇒ 00:03:26.100 Greg Stoutenburg: Alright.
38 00:03:26.100 ⇒ 00:03:34.649 Henry Zhao: Because I don’t know all the events either, so sometimes you might need to, like, go through some of these intakes and just see what it looks like, and look at how that gets logged here in events.
39 00:03:35.090 ⇒ 00:03:39.060 Greg Stoutenburg: Okay, that’s helpful. Make a note on that…
40 00:03:42.130 ⇒ 00:03:44.320 Greg Stoutenburg: Alright.
41 00:03:44.320 ⇒ 00:03:48.919 Henry Zhao: And then Lexicon is kind of like the glossary, so if you go to Lexicon… It has, like.
42 00:03:49.360 ⇒ 00:04:02.989 Henry Zhao: How many queries were run on each of these events, custom events, custom event properties, there’s a lot you can play around with here. Here are the event properties. So, like, event count, UTM source, you can, like, see what they look like and what example values are.
43 00:04:03.150 ⇒ 00:04:03.590 Greg Stoutenburg: Yeah.
44 00:04:03.590 ⇒ 00:04:11.260 Henry Zhao: And the lookup tables are kind of like VLOOKUPs, so I put in here, like, a channel mapping to map channel to a specific grouping that I want to do.
45 00:04:12.220 ⇒ 00:04:13.290 Greg Stoutenburg: Yeah, okay.
46 00:04:13.290 ⇒ 00:04:14.560 Henry Zhao: All of this is here, yeah.
47 00:04:14.840 ⇒ 00:04:18.920 Greg Stoutenburg: Okay, is there a separate tracking plan elsewhere, or is that not work we’ve done for them?
48 00:04:22.019 ⇒ 00:04:23.999 Greg Stoutenburg: Did we just jump right in with,
49 00:04:24.609 ⇒ 00:04:28.119 Greg Stoutenburg: Oh, I think I may have seen it in your last folder.
50 00:04:28.120 ⇒ 00:04:28.960 Henry Zhao: Yeah.
51 00:04:28.960 ⇒ 00:04:32.020 Greg Stoutenburg: No, go to a different tab.
52 00:04:32.730 ⇒ 00:04:34.280 Greg Stoutenburg: Maybe there. There it is.
53 00:04:35.860 ⇒ 00:04:37.380 Henry Zhao: I don’t know how complete this is, though.
54 00:04:37.800 ⇒ 00:04:39.890 Henry Zhao: Oh, okay. Yeah, there’s stuff in here.
55 00:04:40.110 ⇒ 00:04:44.970 Greg Stoutenburg: Alright. Yeah, I guess I’m just trying to think through the history of the engagement.
56 00:04:46.190 ⇒ 00:04:47.970 Greg Stoutenburg: So, but,
57 00:04:48.140 ⇒ 00:04:51.619 Greg Stoutenburg: I’m sure there’s an SOW I could find somewhere, if you happen to know where it is.
58 00:04:51.620 ⇒ 00:04:53.150 Henry Zhao: Yeah, they’re ignited.
59 00:04:55.150 ⇒ 00:04:56.590 Greg Stoutenburg: You already have, just, you know.
60 00:04:56.590 ⇒ 00:04:57.739 Henry Zhao: We do, yeah.
61 00:04:57.740 ⇒ 00:05:00.660 Greg Stoutenburg: One starts of thinking of things differently when,
62 00:05:01.130 ⇒ 00:05:02.920 Greg Stoutenburg: When, when they see the word.
63 00:05:02.920 ⇒ 00:05:04.250 Henry Zhao: I think it’s this one, yeah.
64 00:05:04.250 ⇒ 00:05:05.140 Greg Stoutenburg: Okay.
65 00:05:05.440 ⇒ 00:05:07.910 Henry Zhao: So I’ll be sure to actually move this into the…
66 00:05:13.080 ⇒ 00:05:17.579 Henry Zhao: How do I move this to… The drive. Eden Drive.
67 00:05:19.430 ⇒ 00:05:21.460 Greg Stoutenburg: Oh, could you give me access to that, too?
68 00:05:21.910 ⇒ 00:05:22.620 Henry Zhao: Yeah.
69 00:05:22.620 ⇒ 00:05:23.930 Greg Stoutenburg: If I don’t already have it.
70 00:05:27.070 ⇒ 00:05:28.730 Greg Stoutenburg: Cool. Thank you.
71 00:05:31.040 ⇒ 00:05:32.080 Greg Stoutenburg: Okay.
72 00:05:32.520 ⇒ 00:05:35.500 Henry Zhao: Why… do you know how I can add a notion to this?
73 00:05:37.210 ⇒ 00:05:44.930 Greg Stoutenburg: I don’t. I mean, probably what I would do, honestly, is create it. If it were me, I would probably just create a doc and just paste the link to Notion in it.
74 00:05:45.220 ⇒ 00:05:51.360 Henry Zhao: Oh, okay. Which is pretty primitive, but I don’t have… I don’t have a better idea off the top, man. Okay, that’s a good idea.
75 00:05:51.480 ⇒ 00:05:52.660 Henry Zhao: Google Docs…
76 00:05:55.120 ⇒ 00:05:55.810 Greg Stoutenburg: Yeah.
77 00:05:56.910 ⇒ 00:05:58.319 Henry Zhao: Oh, you’ll have all this in here.
78 00:05:58.320 ⇒ 00:06:00.629 Greg Stoutenburg: Yeah, I appreciate that. Cool.
79 00:06:01.420 ⇒ 00:06:16.640 Greg Stoutenburg: Yeah, or even just copy and paste it, I don’t know. I’m… I’m still working on some of those things myself. Everything that I’ve been assigned so far, there’s… I don’t… just don’t even have a folder for it, so I’ve just started creating folders. There probably are folders out there somewhere, and just… I don’t know there.
80 00:06:20.300 ⇒ 00:06:21.190 Greg Stoutenburg: Okay.
81 00:06:22.840 ⇒ 00:06:24.559 Greg Stoutenburg: A-B testing project?
82 00:06:30.230 ⇒ 00:06:31.059 Henry Zhao: What is going on?
83 00:06:41.960 ⇒ 00:06:43.630 Henry Zhao: Right, there’s that.
84 00:07:01.260 ⇒ 00:07:04.739 Greg Stoutenburg: Okay, so this is the identity and activation sprint?
85 00:07:05.790 ⇒ 00:07:07.499 Greg Stoutenburg: That’s what we’re working on right now.
86 00:07:07.700 ⇒ 00:07:10.340 Henry Zhao: No, right now we’re just doing this A-B testing stuff.
87 00:07:10.670 ⇒ 00:07:11.930 Henry Zhao: Depending what he wants.
88 00:07:11.930 ⇒ 00:07:13.840 Greg Stoutenburg: The A-B testing plan, right.
89 00:07:17.530 ⇒ 00:07:18.470 Greg Stoutenburg: Okay.
90 00:07:28.710 ⇒ 00:07:29.420 Greg Stoutenburg: Okay.
91 00:07:30.300 ⇒ 00:07:35.469 Henry Zhao: Okay, so I’ve got this doc going to, like, propose experiments, if you want to add to this as well.
92 00:07:35.830 ⇒ 00:07:36.620 Greg Stoutenburg: Okay.
93 00:07:37.970 ⇒ 00:07:39.240 Greg Stoutenburg: Okay…
94 00:07:42.570 ⇒ 00:07:43.990 Greg Stoutenburg: Cool, thank you.
95 00:07:47.610 ⇒ 00:07:48.600 Greg Stoutenburg: Alright.
96 00:07:49.010 ⇒ 00:07:53.259 Greg Stoutenburg: Okay. Anything else I should know?
97 00:07:53.260 ⇒ 00:07:55.370 Henry Zhao: That should be enough to keep you busy, I think.
98 00:07:55.620 ⇒ 00:08:03.919 Greg Stoutenburg: Yeah, okay, cool, yeah, looks like a… looks like a piece. So… Alright, cool. I appreciate it.
99 00:08:03.920 ⇒ 00:08:06.430 Henry Zhao: Okay, thank you. Alright, Sanri, thanks, bye.