Meeting Title: Eden Daily Standup Date: 2026-01-08 Meeting participants: Robert Tseng, Casie Aviles, Awaish Kumar, Zoran Selinger, Ashwini Sharma, Demilade Agboola, Henry Zhao
WEBVTT
1 00:00:49.320 ⇒ 00:00:50.650 Robert Tseng: Oh, hey, everyone.
2 00:00:52.070 ⇒ 00:00:53.719 Robert Tseng: Everyone joined all at once.
3 00:00:54.100 ⇒ 00:01:02.449 Robert Tseng: It was weird, like, I joined, and there was, like, a different meeting going on, so I, like, canceled that, and then I just thought I was the only one here.
4 00:01:08.120 ⇒ 00:01:08.949 Zoran Selinger: Right.
5 00:01:10.540 ⇒ 00:01:11.260 Robert Tseng: Okay.
6 00:01:11.900 ⇒ 00:01:19.769 Robert Tseng: Let’s get into it.
7 00:01:22.520 ⇒ 00:01:38.309 Robert Tseng: Okay, so, yeah, I know, like, I just want to flash a couple things. So, obviously, Casey, I know you were, like, kind of pulled in to be EP on this, on the Eden Martech Workstream. Yeah, I think you and Zoran can kind of sort out together, like, what are the different…
8 00:01:38.430 ⇒ 00:01:47.630 Robert Tseng: things that you need to maintain. The Gantt chart, I would say, is more like Zoran… like, Zoran put that first one together, but he can work with you to kind of keep that updated.
9 00:01:47.650 ⇒ 00:01:58.720 Robert Tseng: Typically on Thursdays, right after this call, we have an update with, Mitesh, who’s the head of marketing, or, like, the CMO. So, I think those typically go…
10 00:01:58.820 ⇒ 00:02:04.040 Robert Tseng: We don’t really zoom out too much, like, typically he has specific questions, but we should always have
11 00:02:04.440 ⇒ 00:02:24.299 Robert Tseng: that chart updated by then. And then the deck presentation that Zoran is referring to, that’s more for their C-suite, so we call them ELTs, the CEO, COO, and I guess the president, or whatever. Yeah, those, those are updated bi-weekly, so by Monday of next week, we want it ready so that
12 00:02:24.300 ⇒ 00:02:28.380 Robert Tseng: I meet with them bi-weekly on Wednesdays, so next Wednesday is my next
13 00:02:28.390 ⇒ 00:02:45.889 Robert Tseng: will be the first time I meet with them this year, and I want to, you know, basically kind of give them the full picture of, like, what we’re working on. So, it’ll probably take you a bit longer to kind of catch up to speed, but anything else I missed there that you want to… Sorry, Zoran, I know you were trying to say something.
14 00:02:46.210 ⇒ 00:02:52.639 Zoran Selinger: Yeah, I’m trying to understand. So, I prepared this deck for today.
15 00:02:53.220 ⇒ 00:02:54.320 Robert Tseng: Oh, this is for today, okay.
16 00:02:54.320 ⇒ 00:02:58.739 Zoran Selinger: presented, but that… those slides would be in your… in your next week’s.
17 00:02:58.740 ⇒ 00:03:00.509 Robert Tseng: Yeah, yeah, I think that’s totally.
18 00:03:00.510 ⇒ 00:03:06.759 Zoran Selinger: Is that okay? I mean, those slides could be very familiar to Mitesh on your next week’s meeting, right?
19 00:03:06.760 ⇒ 00:03:22.420 Robert Tseng: Mitesh won’t be on the call next week, so, like, yeah, I think this is fine. Yeah, I guess for you, this… yeah, I know it’s two different audiences, but this is fine. I can just, like, pick a few things here and move it over to the… Okay, cool. I don’t need you to produce two different things, so…
20 00:03:22.420 ⇒ 00:03:25.869 Zoran Selinger: Yeah, I… I kind of saw this as…
21 00:03:26.470 ⇒ 00:03:41.220 Zoran Selinger: as a thing to do, maybe in the future, I want to produce this every week, and that can be… then you can take those… I’ll have two decks for every one of yours, right? So you can take bits and pieces from it.
22 00:03:41.270 ⇒ 00:03:46.759 Zoran Selinger: Yeah. For that video meeting, if you want. I don’t know, that might work in the future.
23 00:03:47.020 ⇒ 00:03:53.400 Robert Tseng: I agree. I just want to call out that maybe we should just make sure they’re all being saved in the same place, I don’t know.
24 00:03:53.400 ⇒ 00:03:54.359 Zoran Selinger: Yeah, yeah, yeah.
25 00:03:55.630 ⇒ 00:03:58.689 Robert Tseng: I believe this is, like, our…
26 00:03:59.090 ⇒ 00:04:05.680 Robert Tseng: this is our drive, so I want to just make sure that, you know, whenever we’re sharing things, they just end up here, so…
27 00:04:06.310 ⇒ 00:04:11.090 Robert Tseng: I believe… yeah, this is already shared with people on the Eden team, so…
28 00:04:12.240 ⇒ 00:04:18.720 Robert Tseng: I don’t see you… is Ron, you’re already here. Okay, so let me just re-share this with everyone here.
29 00:04:19.430 ⇒ 00:04:26.239 Robert Tseng: Okay, this is the Eden G-Drive All.
30 00:04:26.540 ⇒ 00:04:29.300 Robert Tseng: Resources are all shareable.
31 00:04:30.700 ⇒ 00:04:32.830 Robert Tseng: Resources need to go.
32 00:04:33.410 ⇒ 00:04:36.420 Robert Tseng: in here…
33 00:04:37.890 ⇒ 00:04:51.370 Robert Tseng: Yeah. So, ELT decks, this is the one specifically where… I mean, I didn’t move the most recent one in here, but I would basically… I’ll duplicate this, like, I actually did just right now. So, I’ll duplicate this…
34 00:04:52.210 ⇒ 00:05:00.199 Robert Tseng: And then you and Henry are pretty much gonna be updating this by Monday, and then I’ll do the final touches to present, so…
35 00:05:00.340 ⇒ 00:05:05.800 Robert Tseng: This is gonna be for… The 12th…
36 00:05:08.820 ⇒ 00:05:10.870 Robert Tseng: 26… Brits.
37 00:05:11.040 ⇒ 00:05:16.489 Robert Tseng: Okay, so… Just click the share list.
38 00:05:16.490 ⇒ 00:05:19.400 Zoran Selinger: Is it okay if I add a folder, Martech decks?
39 00:05:19.400 ⇒ 00:05:23.699 Robert Tseng: Yeah, yeah, please, yeah. And then Henry and…
40 00:05:23.970 ⇒ 00:05:28.499 Robert Tseng: Or, this is the deck to fill out for ELT.
41 00:05:29.580 ⇒ 00:05:31.080 Robert Tseng: Bye, my day.
42 00:05:31.200 ⇒ 00:05:35.710 Robert Tseng: Replace… Okay, whatever, I don’t need to over-explain that.
43 00:05:36.580 ⇒ 00:05:43.630 Robert Tseng: Okay, great. So that covers some of those things. Did you want to share any, like, kind of quick
44 00:05:43.740 ⇒ 00:05:53.409 Robert Tseng: kind of insights that you wanted to… what are you going to walk Mitesh through after this call? Like, obviously, he’ll come to the table with some things, but what are you planning to kind of share with him?
45 00:05:54.660 ⇒ 00:06:11.360 Zoran Selinger: Yeah, so, in terms of insights, you, you remember that we were, we were just, starting the conversation about, about lifecycle… lifecycle marketing, so my goal is, is to, and you’ll see that from.
46 00:06:11.420 ⇒ 00:06:19.300 Zoran Selinger: the next steps. I want to figure out, reactivation rates. This is not in the, this is not in the…
47 00:06:19.680 ⇒ 00:06:20.130 Robert Tseng: It’s not on the.
48 00:06:20.130 ⇒ 00:06:25.460 Zoran Selinger: the definitions of metrics. So that sheet that we have for the, for Eden Data Platform.
49 00:06:25.460 ⇒ 00:06:40.240 Zoran Selinger: This is not defined there, couldn’t find it. So I’m gonna… I’m gonna… we have to do it. That’s, like, exploratory analysis we, we have to do. So you see that one of the risks in the,
50 00:06:40.240 ⇒ 00:06:50.360 Zoran Selinger: in the deck is that we, yeah, do not understand all the metrics that we need for lifecycle marketing, so I want to define that with him.
51 00:06:50.570 ⇒ 00:06:51.860 Zoran Selinger: And we jumped.
52 00:06:52.270 ⇒ 00:06:54.470 Zoran Selinger: So that’s the first step there.
53 00:06:54.470 ⇒ 00:06:54.950 Robert Tseng: Great.
54 00:06:55.280 ⇒ 00:07:01.279 Zoran Selinger: I wanna… I wanna do that step first. But that is a plan for next week, next cycle.
55 00:07:01.810 ⇒ 00:07:14.439 Robert Tseng: Okay. I’m also just noticing this, it’s still outdated, so this is, like, really on the D side. So, if I were to say for Ashwini, like, just making sure, since now you are the EP on this…
56 00:07:14.520 ⇒ 00:07:27.229 Robert Tseng: or… sorry, I get confused. Like, I know we moved you around a lot. What is your, kind of, like, role? I mean, I know you’re engineering on Eden, but do you have another, like, role on Eden right now?
57 00:07:27.810 ⇒ 00:07:30.819 Ashwini Sharma: N-no. I, I, I…
58 00:07:30.990 ⇒ 00:07:38.770 Ashwini Sharma: I think my name is there in the strategy, but then I’d sent you a message sometime back, right? So I don’t know what exactly is the role on strategy part.
59 00:07:39.120 ⇒ 00:07:39.660 Robert Tseng: Yeah.
60 00:07:39.980 ⇒ 00:07:53.649 Robert Tseng: Okay, so have you been following when we’ve been going through this? Because this is actually, like, all the different things we’re working on on Eden. I didn’t think, like, the way that it was split up in the UTAM stock really kind of captures what is actually going on.
61 00:07:55.090 ⇒ 00:07:56.540 Ashwini Sharma: Yeah, I’ve seen this dog.
62 00:07:56.540 ⇒ 00:08:00.890 Robert Tseng: Okay, great. So, like, on this dock, you technically are, by default, like.
63 00:08:01.470 ⇒ 00:08:18.130 Robert Tseng: your EP on, like… I mean, finance is not really active, this is not happening until next month. And then… but… and then this one is also… I mean, there’s nothing urgent for you to touch, so I think maybe yours more of a, kind of, we’ll assign you things, but…
64 00:08:18.130 ⇒ 00:08:31.180 Robert Tseng: I guess until I’m told otherwise by a Wish, like, I’m your default VP instead of De Milade on this client, so… on technical things, so… or, not just technical things, on data engineering-related things.
65 00:08:31.710 ⇒ 00:08:32.350 Ashwini Sharma: Okay.
66 00:08:32.539 ⇒ 00:08:39.889 Robert Tseng: Yeah. So, I guess… It’s all this kind of… My point here is, like.
67 00:08:40.049 ⇒ 00:08:46.809 Robert Tseng: I’ve asked the data engineers to kind of update this, and it’s not updated. This is supposed to be, like, kind of the source of, like.
68 00:08:47.249 ⇒ 00:08:56.249 Robert Tseng: all the different jobs that we’re running for them. I don’t know if all these are up… are really, like, still relevant,
69 00:08:56.609 ⇒ 00:08:57.549 Robert Tseng: So…
70 00:08:58.079 ⇒ 00:09:13.649 Robert Tseng: I think I would like this to be updated by next week as well, so I’ll probably… I’ll assign a ticket for you on that. Dashboards-wise, I think I would still probably put this more in Henry’s camp, like, he needs to kind of make sure that
71 00:09:13.849 ⇒ 00:09:22.999 Robert Tseng: you know, we’ve asked for Tableau. There’s a lot of dashboard names, like this one, For Josh. We should remove the 4Josh, right? We just want to make sure that
72 00:09:23.039 ⇒ 00:09:41.809 Robert Tseng: there’s not two different versions of product revenue snapshot anymore, there’s just a single one. So, yeah, reducing redundancy, making it clear on what… which ones people should actually be looking at. I still haven’t seen that message go out in analytics channels, so that, you know, Henry, we already talked about this, so I must… I think there’s already a ticket for this, but…
73 00:09:41.810 ⇒ 00:09:42.130 Henry Zhao: Yep.
74 00:09:42.130 ⇒ 00:09:44.740 Robert Tseng: That’s… that’s what… that’s what needs to happen this week.
75 00:09:45.060 ⇒ 00:09:53.519 Robert Tseng: Yeah, like, let’s just… and then the tooling and cost is also a data engineering resource that should be maintained,
76 00:09:53.790 ⇒ 00:10:06.460 Robert Tseng: I think that this is, like, you know, Ishrini, if you’re gonna be updating this, like, you might as well update this as well, like, the same tools that we’re using, to the best of your ability. If you don’t know what the cost is, it is what it is, but, like.
77 00:10:06.460 ⇒ 00:10:11.430 Henry Zhao: Yeah, I already filled out to the best of my ability, so I might need your help on answering some of these. Okay.
78 00:10:11.870 ⇒ 00:10:22.260 Robert Tseng: Yeah, and then Zoran is talking about the core metrics. So, I think now that we’ve kind of consolidated everything into this spreadsheet, I’ll probably just be referencing this a lot more than I did before.
79 00:10:22.410 ⇒ 00:10:28.450 Robert Tseng: Okay, so that’s that. Let’s go back to…
80 00:10:28.960 ⇒ 00:10:33.699 Robert Tseng: Yeah, Zora, is there anything else you wanted to kind of run through on your side?
81 00:10:34.490 ⇒ 00:10:52.560 Zoran Selinger: So now, we… basically, we switched focus to that 5% of churn, so that’s this… this Q1 focus, but we’re also switching to the KPI, dash. So this is our most important deliverable that, that, that Mitesh talked about,
82 00:10:52.560 ⇒ 00:10:52.920 Robert Tseng: Yeah.
83 00:10:52.990 ⇒ 00:11:03.580 Zoran Selinger: is that particular thing. So, mid-February, he wants to have that KPI dash slash pacing, dashboard.
84 00:11:03.770 ⇒ 00:11:10.400 Zoran Selinger: So, that’s the main topic I… that’s the main thing I want to deliver right now for him.
85 00:11:12.310 ⇒ 00:11:12.970 Robert Tseng: Okay.
86 00:11:13.320 ⇒ 00:11:21.859 Zoran Selinger: So, I’m guessing this is gonna be, Tableau or MixedPanel in combination with, with Polytomic,
87 00:11:22.560 ⇒ 00:11:40.069 Zoran Selinger: And then some… probably we’re gonna pull some data from spreadsheets where campaign managers will put their targets, because Mitesh is gonna make them calculate weekly targets, and they’re gonna put that somewhere that we’re gonna pick up for the visualizations that we wanna have in there.
88 00:11:40.870 ⇒ 00:11:56.530 Robert Tseng: Yeah, I mean, I’ve spoken to Mitesh on this topic as well, I’m sure we’ll talk a little bit more, but I do think we’re not moving away from spreadsheets entirely. Like, even the way that I run, like, our company, like, is still in spreadsheets. Like, there’s just certain things about…
89 00:11:57.390 ⇒ 00:11:59.040 Robert Tseng: Like, I don’t know, like…
90 00:11:59.640 ⇒ 00:12:16.790 Robert Tseng: forecasting versus actuals, just being able to quickly, like, iterate through metrics very quickly, like, I mean, I’m sure he wants a weekly business review like this, he just doesn’t have it yet. So, I think, like, we’re not gonna get away from that with Tableau. Like, Tableau will provide the interface for people to drill down and, like.
91 00:12:16.790 ⇒ 00:12:20.320 Robert Tseng: Apply the custom filters to actually triangulate what’s going on.
92 00:12:20.320 ⇒ 00:12:28.680 Robert Tseng: But he, from a pacing and inputs perspective, he’ll probably still want it in spreadsheets. Which, right now, their substitute has been Monday. So you can see that, like.
93 00:12:29.120 ⇒ 00:12:46.989 Robert Tseng: Monday has not… has been serving a purpose that Tableau has not. He doesn’t like Monday. We don’t like Monday. We want to get it out of Monday. It’s gonna end up in spreadsheets. The Mixed panel, like, piece is… yeah, I mean, obviously they’re building more reports now, but I think they’ll just end up kind of pulling
94 00:12:47.080 ⇒ 00:12:52.840 Robert Tseng: like, manually taking Mixpanel data and then putting it into spreadsheets. So, like, I think…
95 00:12:53.040 ⇒ 00:13:06.599 Robert Tseng: if we’re thinking about, like, what’s the end result, like, this… that’s what I’m… that’s what I’m in… that’s what I think he’s headed towards. He wants… he wants, like, a… a business review that’s more in a spreadsheet weekly format, weekly, monthly, quarterly.
96 00:13:06.600 ⇒ 00:13:14.170 Robert Tseng: And then he also wants whatever the Tableau report that you’re, you’re also kind of figuring out with him.
97 00:13:14.190 ⇒ 00:13:20.570 Robert Tseng: So, that’s obviously not being… That… I guess… you know.
98 00:13:21.170 ⇒ 00:13:23.840 Robert Tseng: I would consider that part of this, like…
99 00:13:23.840 ⇒ 00:13:27.750 Zoran Selinger: Oh, okay, okay, that’s what I wanted to ask, exactly.
100 00:13:29.940 ⇒ 00:13:33.250 Robert Tseng: Yeah, so, I mean… ELT…
101 00:13:33.380 ⇒ 00:13:39.320 Robert Tseng: whatever Vitesh wants to see, it’s really gonna be the same thing. So, I guess, like, you and I can work closely on this,
102 00:13:39.430 ⇒ 00:13:49.749 Robert Tseng: yeah, like, I… I can… I can… I can help you with this. So I guess, yeah, anyway, so… I don’t think we need to add anything new to this. I do think that we’re already catching it here.
103 00:13:50.270 ⇒ 00:13:50.950 Zoran Selinger: Okay.
104 00:13:51.350 ⇒ 00:13:52.090 Robert Tseng: Okay.
105 00:13:52.090 ⇒ 00:13:52.910 Zoran Selinger: Excellent.
106 00:13:53.630 ⇒ 00:14:03.290 Robert Tseng: Cool. Other than that, yeah, I guess I still owe, kind of, like, some margin stuff here, so, like, I haven’t… I didn’t end up doing it yesterday,
107 00:14:03.470 ⇒ 00:14:10.480 Robert Tseng: yeah, that’s just on me. I need to add some, the tickets that I already kind of drafted out in Doc.
108 00:14:10.580 ⇒ 00:14:16.959 Robert Tseng: So… I mean, this will probably end up happening for me end of week. I’m just gonna assign something to me.
109 00:14:18.630 ⇒ 00:14:27.040 Robert Tseng: finish, analysis, outlines, and… Right, I’m leaving here.
110 00:14:27.200 ⇒ 00:14:30.050 Robert Tseng: Or… the…
111 00:14:36.880 ⇒ 00:14:39.000 Robert Tseng: 5 for me…
112 00:14:55.040 ⇒ 00:14:55.790 Robert Tseng: Okay.
113 00:14:56.090 ⇒ 00:15:03.989 Robert Tseng: And then… Yeah, Henry, I did go over your…
114 00:15:05.130 ⇒ 00:15:14.599 Robert Tseng: doc. I mean, I was starting to write some feedback onto it, but, like, I don’t know, I just didn’t get around. So, if I could just run through this really quick, so…
115 00:15:14.790 ⇒ 00:15:25.220 Robert Tseng: Yeah, I think… I think this is great. Like, this… this, to me, is like, this is your slide outline, right? There’s gonna be one slide where you’re articulating, these are the steps, like, 1, 2, 3, like.
116 00:15:25.550 ⇒ 00:15:32.080 Robert Tseng: We gotta… we gotta decide, like, we’ve… and, you know, we could talk about slide design later, but, like…
117 00:15:32.300 ⇒ 00:15:40.139 Robert Tseng: Yeah, like, oops, there’s a… not… I guess you’re…
118 00:15:40.690 ⇒ 00:15:53.030 Robert Tseng: you’re logging the list of experiments. Hopefully, like, you’re spending some time just, like, trying to learn… I would just click the VWO, I would click… that’s probably where I would start, and I would try to understand, were they actually running tests?
119 00:15:53.030 ⇒ 00:16:05.750 Robert Tseng: From a priority perspective, I think the focus is on, you know, new visitor to do customer conversions. So, it’s probably going to be landing page testing and PDPs, which are product pages, right? So,
120 00:16:05.750 ⇒ 00:16:14.049 Robert Tseng: yeah, those are probably the two areas that I think they probably need to start. So, you would do that, and you would, you know, you don’t have to necessarily…
121 00:16:14.580 ⇒ 00:16:20.630 Robert Tseng: like, I don’t… like, I don’t know if you’ve met… who… Ryan’s the one managing VWL, right? And you’re supposed to speak with
122 00:16:20.960 ⇒ 00:16:32.010 Robert Tseng: or something, so I think you’ll get his perspective on… on whether or not VWO is effective or not. Like, try to have a structured approach of, like, what is… what does he like about VWO? Is he just not…
123 00:16:32.020 ⇒ 00:16:42.469 Robert Tseng: Is it just that he’s not utilizing it? Like, is it… or is it actually just missing capabilities that he needs? Like, I think that’s basically the clarity that you’re trying to get from his conversation.
124 00:16:42.680 ⇒ 00:16:44.589 Robert Tseng: And then…
125 00:16:44.610 ⇒ 00:16:50.229 Robert Tseng: yeah, I think this is really, like, this is probably not something we need to have done by end of week, but, like.
126 00:16:50.230 ⇒ 00:17:07.580 Robert Tseng: we need to propose, like, what is our recommendation for how they should run tests. So that kind of brings in your other doc, where you kind of had all the details of, like, how to actually run tests. I think that this would be a good time to share, like, kind of how that… how that would work, right? So I think that’s one… that’s, like, that’s one slide.
127 00:17:07.579 ⇒ 00:17:18.379 Robert Tseng: Second slide, you know, yeah, it’s like, kind of, what’s the expected outcome or expected impact? Well, you’re gonna be improving the overall marketing funnel, like, specifically, like, what does top of funnel improvements mean?
128 00:17:18.380 ⇒ 00:17:33.360 Robert Tseng: you know, you’re driving more conversions, right? It doesn’t have to be, you know, you’re stating the obvious a bit, but I think the way to make that more interesting is to show, well, what was the, you know, what are those high-level, like, I sent you a couple sample slides of, like.
129 00:17:33.360 ⇒ 00:17:41.489 Robert Tseng: the past quarter, what were those, like, top of funnel metrics? Those are the benchmarks that we’re looking to beat this quarter, right? And so if we can clearly demonstrate
130 00:17:41.490 ⇒ 00:17:49.559 Robert Tseng: this is what it was before, like, you know, X percentage of visitors, like, kind of just come up with, like, what that structure… it doesn’t have to be too many, like, I think…
131 00:17:49.560 ⇒ 00:17:50.200 Henry Zhao: Nope.
132 00:17:50.200 ⇒ 00:17:52.990 Robert Tseng: you know, just… I would say it’s, like, once again, another, like.
133 00:17:53.170 ⇒ 00:17:56.620 Robert Tseng: 3 to 5 steps, where it’s, like, visitors.
134 00:17:56.790 ⇒ 00:18:10.210 Robert Tseng: like, landed on PDP, like, actually converted, or, you know, some shopping cart, like, it’s pretty straightforward, something like that. That’ll give you the structure to put, like, a little table into that slide.
135 00:18:10.550 ⇒ 00:18:24.440 Robert Tseng: And then, yeah, you’re going to be able to maybe… this is, to me, is like a… it’s like a kind of hypothesis, like, how are we going to get more leads into the intake through the experimentation? Well, yeah, so ideally.
136 00:18:24.710 ⇒ 00:18:28.469 Robert Tseng: You know, you’re… you would have some hypotheses around, like, well.
137 00:18:29.020 ⇒ 00:18:39.450 Robert Tseng: you don’t have to come up with the ideas. Maybe the team is already, kind of coming up with the ideas. Maybe Ryan is already sharing with you what he’s trying to do. So, maybe, you know, obviously you know that
138 00:18:39.450 ⇒ 00:18:49.830 Robert Tseng: Intakes are being redone, so we’re gonna… we’re having better data capture on it, we’re streamlining them, we’re reducing the number of steps, so those, like, there’s some… there’s some things that they’ve been talking about all the time.
139 00:18:49.830 ⇒ 00:18:51.139 Robert Tseng: And so you just kind of, like.
140 00:18:51.140 ⇒ 00:19:01.739 Robert Tseng: Bring… bring that back up in one place, and saying, like, these are the steps that they’re… oops, these are some of the things that they’re doing to actually drive, like, improvements in this… in this top of funnel.
141 00:19:02.850 ⇒ 00:19:16.329 Robert Tseng: But yeah, I think that’s… that’s kind of how I would think about the second slide here. This one, I think, is interesting, like, you know, like, whether or not, like, how does it actually optimize CRO?
142 00:19:16.520 ⇒ 00:19:19.850 Robert Tseng: I guess I’m not quite sure, like, where…
143 00:19:19.990 ⇒ 00:19:24.569 Robert Tseng: Like, to me, this is just straight-up recommendations, so if you’re just making a recommendation slide, that’s…
144 00:19:24.710 ⇒ 00:19:26.820 Robert Tseng: fine, I guess. I’ll just…
145 00:19:27.060 ⇒ 00:19:32.750 Robert Tseng: I just don’t really know if this is in our… like, what our value add to this is, like…
146 00:19:33.140 ⇒ 00:19:52.849 Robert Tseng: I don’t think we’re the ones actually stripping out steps, unless we have a way of, like, pointing them to… this is where those drop-offs are happening the most often, because in MixedPanel, you have, like, the whole intake journey now, and you can clearly see where the drop-offs are happening. So if you have something like that, you can link out to a MixedPanel report, or something, you know, some…
147 00:19:52.850 ⇒ 00:20:06.600 Robert Tseng: some data, you know, thing that we’ve… we did to kind of help assess, like, where it’s actually at, like, then I think that’s more helpful than just, like, writing the text straight out, because, like, I’m sure this is what they’re thinking about already.
148 00:20:07.020 ⇒ 00:20:09.359 Robert Tseng: And then, yeah, I think, like.
149 00:20:09.360 ⇒ 00:20:22.260 Henry Zhao: That’s what I was thinking for insights, is, like, for SAMA, there’s this one page where there’s, like, 23% drop-off, which is leading to this much lost revenue. Like, if we can find a way to either combine it or ask a different way, it might significantly drive up intakes.
150 00:20:22.660 ⇒ 00:20:41.849 Robert Tseng: Yeah, sure. And I mean, I think Stuart’s very opinionated about this. He’s always kind of like, oh, our intakes are kind of confusing, they drive users to different products, and we… on the back end, we see this, like, kind of attribution problem where, before, they were not using this, like, every, like, campaign
151 00:20:42.160 ⇒ 00:20:53.900 Robert Tseng: it wasn’t, like, a one-to-one relationship between campaign and product. Some campaigns ended up, like, routing to two different products, which was just, like, kind of silly, in my opinion. But, like, yeah, so… I mean, I don’t know, like, I think that’s…
152 00:20:54.140 ⇒ 00:21:03.779 Robert Tseng: he’s probably somebody to kind of run this slide by once you kind of have it… have it ready, or, like, kind of ready for review, right?
153 00:21:04.560 ⇒ 00:21:05.700 Robert Tseng: And then…
154 00:21:05.940 ⇒ 00:21:20.329 Robert Tseng: Yeah, I guess, like, the retention side, like, I do think we’re kind of trying to cover too much here, to be honest, so… but I understand, like, there is some experimentation that needs to be done on the retention side as well. Yeah. This is really kind of, like, what Zoran is trying to, like, drive forward, so…
155 00:21:20.330 ⇒ 00:21:21.790 Henry Zhao: This is what I want to say in Colorado.
156 00:21:21.940 ⇒ 00:21:35.799 Robert Tseng: Nice to have, but I would say this is an appendix light. Like, I wouldn’t, like, kind of beat your head over this, like, he should kind of help… help out, kind of, with this. Like, you’re really just focused on experiments for, like, new customers, right? Like, I think that’s… that’s the story.
157 00:21:35.970 ⇒ 00:21:45.779 Robert Tseng: So you see, like, I get that you… you kind of went broadly to try to understand, like, what are all the different experimentation options, and then, like, we’re narrowing it down, so, like, you don’t have to…
158 00:21:45.780 ⇒ 00:21:56.199 Robert Tseng: Yeah, you’re only building… you’re gonna build 3 slides, like, it doesn’t need to be, like, this massive thing, so hopefully sizing that down helps you to kind of stay a bit more focused when you’re building it out.
159 00:21:57.300 ⇒ 00:22:05.869 Henry Zhao: And then I just added a new bullet under Optimize CRO. I want to also test the optimal number of impressions per, like, potential lead. This is from, like, my own experience.
160 00:22:05.880 ⇒ 00:22:20.409 Henry Zhao: I told you when I met with you in Fordham, right, that, like, I started getting ads for Eden, but once I abandoned the campaign form, the intake form, I started getting ads for, like, him’s and hers, Willow, but no more Eden ads, so we’re probably losing a lot of people to competitors. This is something I wanted to bring, like.
161 00:22:20.550 ⇒ 00:22:24.690 Henry Zhao: Anecdotally, from my life, to say, like, this is something I think you guys can do better.
162 00:22:25.090 ⇒ 00:22:29.170 Robert Tseng: Yeah, sure. I think that’s a… that’s a great… that’s a great one. Like, if you wanna… I feel like that’s.
163 00:22:29.170 ⇒ 00:22:29.819 Henry Zhao: when you’re…
164 00:22:29.820 ⇒ 00:22:41.009 Robert Tseng: putting ideas… like, that should just be, like, a standalone, like, separate slide. Like, to me, that’s an appendix slide. It’s like, hey, by the way, like, you know, if you’re thinking of ideas from us, like, because they’re going to be like, well, what do you think? What can… what do you think we should try?
165 00:22:41.010 ⇒ 00:22:43.810 Henry Zhao: Then you have an opportunity to pitch your idea as well.
166 00:22:43.810 ⇒ 00:22:44.530 Robert Tseng: Yeah.
167 00:22:45.090 ⇒ 00:22:45.970 Robert Tseng: Okay.
168 00:22:46.080 ⇒ 00:22:51.940 Robert Tseng: As far as these questions, I’m not gonna, like, be too much of a stickler here. Like, I’m hoping that you chose questions
169 00:22:52.090 ⇒ 00:23:06.710 Robert Tseng: like, I think these kind of typically get refined more. Like, I think as you write them out, like, typically when I’m writing out questions that I want to answer, this is, yeah, my first pass, and then as I actually try to answer the question, maybe I realize, like, this was the wrong question. Maybe it’s, like.
170 00:23:06.710 ⇒ 00:23:07.240 Henry Zhao: Yeah.
171 00:23:08.260 ⇒ 00:23:22.939 Robert Tseng: yeah, it’s not, like, a page leading to drop-off, or, like, there’s some nuance, and then the question changes. So I kind of just keep writing, like, I… like, kind of finding the right question as I’m, like, doing the analysis. Like, obviously, this will help give you the information you need to do to, like.
172 00:23:23.260 ⇒ 00:23:34.149 Robert Tseng: build out your deck, but you’re also kind of refining the questions that you’re asking later on. So, yeah, and then I think the why is pretty straightforward, like, you get the ROI that makes sense to me.
173 00:23:34.150 ⇒ 00:23:48.339 Robert Tseng: So, yeah, I think overall, like, this approach makes sense to me. Like, I think, obviously, it’s just kind of taking this, from here, through the analysis, and then kind of getting the first slides up. So, but yeah, I think this is… this is what I would like to see, like, I think this is very helpful.
174 00:23:48.340 ⇒ 00:24:02.159 Robert Tseng: for me to review when you… when you’re doing analysis on, like, you know, is this… is this a good, good approach? Like, how do we adjust… how do we set some guardrails so that, like, you… you feel more focused in… in what you’re… in what you’re driving at?
175 00:24:02.460 ⇒ 00:24:03.589 Henry Zhao: Okay, thanks, Robert.
176 00:24:03.590 ⇒ 00:24:04.120 Robert Tseng: Yeah.
177 00:24:04.260 ⇒ 00:24:07.169 Robert Tseng: Okay, cool. So,
178 00:24:08.040 ⇒ 00:24:21.760 Robert Tseng: Yeah, I don’t know what you’re gonna get done by Monday, but, you know, hopefully you get a good chunk… at least… at least have the analysis done before you meet with the guy, like, the other agency, right? You’re gonna come to the table more prepared than he is, you’re gonna know all these things already.
179 00:24:21.760 ⇒ 00:24:37.479 Robert Tseng: you may not have it visually ready yet. I mean, hopefully by then, end of day Monday, because that’s when the slides need to be ready, like, for the ELT deck on Wednesday. Like, yeah, but hopefully that just gives you Monday some breathing room to, like, actually, kind of
180 00:24:37.490 ⇒ 00:24:41.640 Robert Tseng: put it together, right? But the analysis, the front of it should be done by then.
181 00:24:41.930 ⇒ 00:24:45.340 Henry Zhao: But between us, we shouldn’t be telling the other agency, like, what analysis we’ve done, right?
182 00:24:45.680 ⇒ 00:24:48.040 Robert Tseng: No, I mean, I don’t want to be like that, like, kinda…
183 00:24:48.360 ⇒ 00:25:03.899 Robert Tseng: about it, like, I think it’s fine, but, like, remember, like, I mean, they’re gonna be going at it from their own approach, too, so anything that you didn’t end up getting to answer, I think those are fair questions to ask them, to see what they’re… how they’re thinking about it, right? You’re also trying to, like, test, like, I mean.
184 00:25:04.030 ⇒ 00:25:20.510 Robert Tseng: well, yeah, like, what are they finding? And if they’re answering some of the similar questions and the same thing as you found, then I think it’s fine to collaborate. But I’m… I guess my point with, kind of sharing how you should kind of approach them is not to be, like, completely stonewalled to them, but, like.
185 00:25:20.510 ⇒ 00:25:20.900 Henry Zhao: Yeah.
186 00:25:20.900 ⇒ 00:25:31.580 Robert Tseng: do recognize that, like, there is comp… there is overlapping scope. We’re not, like, necessarily working together, but, like, it’s… it’s, you know, we still want to not be, like.
187 00:25:32.000 ⇒ 00:25:32.800 Robert Tseng: you know.
188 00:25:33.440 ⇒ 00:25:43.449 Robert Tseng: I don’t know, douche about it, it’s kind of… yeah. So, yeah, like, we want to be helpful, like, we want to appear helpful, but also just feel like we have, like, we know what’s going on more than they do, yeah.
189 00:25:43.450 ⇒ 00:25:45.500 Henry Zhao: Yeah, just wanted to know the exact politics of it, yeah, so…
190 00:25:45.500 ⇒ 00:25:46.699 Robert Tseng: Okay, cool.
191 00:25:48.040 ⇒ 00:25:54.609 Robert Tseng: Great. I think I feel good about where we’re at there. Yeah.
192 00:25:54.750 ⇒ 00:26:00.019 Robert Tseng: Any… anything else? I guess I kinda just blew through a lot of things.
193 00:26:03.690 ⇒ 00:26:13.499 Robert Tseng: yeah, I guess Casey and Zora and you guys will continue to meet to kind of ramp them up. Ashmini, like I… like I said, you’re… this stuff is not really, like.
194 00:26:13.770 ⇒ 00:26:18.969 Robert Tseng: like, urgent right now. We kind of tried to delay it, push it back a couple weeks.
195 00:26:19.270 ⇒ 00:26:28.470 Robert Tseng: yeah, I guess my question would just be, are there any ad hoc things that have come in that, like, you know, I know we’re not really talking about, like, tickets anymore. I’m… I’m,
196 00:26:28.760 ⇒ 00:26:41.989 Robert Tseng: in these calls, like, I see that the scope has kind of gone up again, which is great, this is in a better place, so these are… that’s the only thing I’ll really monitor, just making sure that all the tickets are updated, but I’m not going to be, like, clicking into every single one like I did before.
197 00:26:43.190 ⇒ 00:26:52.219 Ashwini Sharma: Cool, yeah. Yeah, there are a few ad hoc things, I mean, not a few, but I think Soran had sent out a particular ID that he wanted me to investigate.
198 00:26:52.360 ⇒ 00:27:03.600 Ashwini Sharma: Okay. I’m just occupied with Magic Spoon’s thing, so I didn’t really get time to look into that, but I will do as soon as I’m done with this. Okay, is there a ticket for that?
199 00:27:04.060 ⇒ 00:27:09.370 Ashwini Sharma: No, there is no ticket for that. And then there is this, 1221…
200 00:27:09.480 ⇒ 00:27:13.270 Ashwini Sharma: I think we discussed yesterday that Cassie would be doing this, isn’t that?
201 00:27:14.650 ⇒ 00:27:20.829 Robert Tseng: I think Awash was kind of… yeah, he was… I don’t know if Awash is on this call, but he did say maybe.
202 00:27:20.830 ⇒ 00:27:27.289 Zoran Selinger: Yeah, I know what’s going… what’s going on there. Currently, so, the, the polytomic connector.
203 00:27:27.830 ⇒ 00:27:34.530 Zoran Selinger: is just… is just broken, so we are currently talking… I mean, affluence,
204 00:27:34.710 ⇒ 00:27:41.559 Zoran Selinger: is talking to… are talking to, to Polytomic at the moment, but we do have a backup.
205 00:27:42.640 ⇒ 00:27:44.880 Zoran Selinger: Avaesh wants to avoid
206 00:27:45.720 ⇒ 00:27:53.470 Zoran Selinger: doing it the hacky way, because we do have actual data in a spreadsheet, and we can plug that in into NordView.
207 00:27:53.740 ⇒ 00:27:58.200 Zoran Selinger: But, Avish really, really wants to avoid it, if we can.
208 00:27:59.980 ⇒ 00:28:01.000 Robert Tseng: Okay.
209 00:28:01.000 ⇒ 00:28:04.869 Zoran Selinger: Yeah, so I’m… I have a… I have a conversation.
210 00:28:05.270 ⇒ 00:28:09.650 Zoran Selinger: with Stuart to figure out what the impact is today.
211 00:28:10.080 ⇒ 00:28:18.429 Zoran Selinger: And if it’s a… and we’ll see what, what Mitesh says in a couple of minutes about this. If it’s super urgent.
212 00:28:18.630 ⇒ 00:28:25.739 Zoran Selinger: we might, we might fall back to reading the data from a spreadsheet and just putting it into, into NordBeam.
213 00:28:26.050 ⇒ 00:28:33.560 Zoran Selinger: If it’s not super urgent, if the impact is not really high, then I think we’ll probably wait
214 00:28:33.700 ⇒ 00:28:35.259 Zoran Selinger: To hear back from…
215 00:28:35.460 ⇒ 00:28:47.979 Zoran Selinger: from Polytomic, and see if their site gets patched, and then we can have a really nice programmatic way of doing this, instead of having, you know, a little bit of a hacky way.
216 00:28:47.980 ⇒ 00:28:49.000 Robert Tseng: Wow. Yeah.
217 00:28:49.000 ⇒ 00:28:49.610 Zoran Selinger: Yeah.
218 00:28:51.480 ⇒ 00:28:56.550 Zoran Selinger: Yeah, awash really pushes back on the hacky way, so…
219 00:28:56.550 ⇒ 00:28:59.680 Robert Tseng: Yeah, just because we end up… we always end up having to, like.
220 00:29:00.030 ⇒ 00:29:02.100 Robert Tseng: Like, redo it anyway, so…
221 00:29:02.100 ⇒ 00:29:04.299 Zoran Selinger: Yeah, yeah, I understand, I understand that.
222 00:29:05.950 ⇒ 00:29:17.319 Robert Tseng: Okay, yeah, I guess, Ashrina, can you just make sure that the things that you’re working on, you just have tickets for? Yeah, I don’t really have visibility into the ad hoc things that you’re… that you’re catching, so just want to fill that out.
223 00:29:18.000 ⇒ 00:29:18.400 Ashwini Sharma: Oh, yeah.
224 00:29:18.400 ⇒ 00:29:24.699 Robert Tseng: for you. Yeah. Okay. And then, yeah. Alright, I know we’re coming up on time, so…
225 00:29:25.220 ⇒ 00:29:30.639 Robert Tseng: All right, I think, that’s good. Good first week back. Oh, I wish is here.
226 00:29:31.830 ⇒ 00:29:32.540 Awaish Kumar: Yeah, I’m…
227 00:29:33.610 ⇒ 00:29:39.629 Robert Tseng: Oh, okay. All right. Okay, great. All right, well, thanks guys. See you later.
228 00:29:40.020 ⇒ 00:29:40.679 Zoran Selinger: Thanks, bud.
229 00:29:40.680 ⇒ 00:29:41.010 Awaish Kumar: Interesting.