Meeting Title: Eden Daily Standup Date: 2026-01-07 Meeting participants: Awaish Kumar, Zoran Selinger, Henry Zhao, Demilade Agboola, Robert Tseng, Ashwini Sharma
WEBVTT
1 00:00:51.940 ⇒ 00:00:52.950 Zoran Selinger: Hi, Wish.
2 00:00:53.130 ⇒ 00:00:57.659 Zoran Selinger: Is this coffee buddies thing, tomorrow?
3 00:00:57.780 ⇒ 00:01:00.660 Zoran Selinger: Is that really on? Are we gonna be there?
4 00:01:02.100 ⇒ 00:01:03.419 Awaish Kumar: Sorry, which one?
5 00:01:04.559 ⇒ 00:01:07.039 Zoran Selinger: Have you seen the calendar for tomorrow?
6 00:01:08.680 ⇒ 00:01:10.209 Awaish Kumar: Yes.
7 00:01:10.210 ⇒ 00:01:13.800 Zoran Selinger: So we have these coffee bodies, can you really be there?
8 00:01:15.360 ⇒ 00:01:18.410 Awaish Kumar: Holy … call with…
9 00:01:19.030 ⇒ 00:01:22.259 Zoran Selinger: You, yeah, you haven’t confirmed, I’m just trying to…
10 00:01:22.550 ⇒ 00:01:25.020 Awaish Kumar: It’s all with whom, right? I don’t…
11 00:01:29.820 ⇒ 00:01:32.019 Awaish Kumar: I don’t see it in my calendar, so what…
12 00:01:32.020 ⇒ 00:01:36.179 Zoran Selinger: Okay, okay. Okay, let’s, let’s talk about that separately, then.
13 00:01:40.800 ⇒ 00:01:44.650 Awaish Kumar: Okay, I don’t see any call for today or tomorrow.
14 00:01:44.650 ⇒ 00:01:47.630 Zoran Selinger: I’ll… I’ll ping you in a private message.
15 00:01:47.930 ⇒ 00:01:48.540 Awaish Kumar: Okay.
16 00:03:07.780 ⇒ 00:03:10.089 Robert Tseng: Hey guys, sorry, I kinda got…
17 00:03:10.950 ⇒ 00:03:14.060 Robert Tseng: I thought I had, like, 10 minutes after that call.
18 00:03:14.250 ⇒ 00:03:18.159 Robert Tseng: To work on some stuff, and then it just took a lot longer.
19 00:03:18.700 ⇒ 00:03:23.020 Robert Tseng: Okay.
20 00:03:44.800 ⇒ 00:03:49.729 Robert Tseng: Okay, so, yeah, we’re gonna just keep in the spirit of trying to keep with
21 00:03:50.530 ⇒ 00:03:56.020 Robert Tseng: Stand up, so obviously with… Demolado wasn’t here, so I’ll reiterate a couple things, but…
22 00:03:56.430 ⇒ 00:04:06.920 Robert Tseng: because we have technically multiple CSOs on this client, since there are so many work streams, we’re gonna kind of still follow the same stand-up protocol, but we’re just gonna go off of
23 00:04:07.090 ⇒ 00:04:16.760 Robert Tseng: I guess we’ll go off of, like, person or objective, or whatever. So, Sauron is the CSO on all marketing stuff, and then I guess I’m the CSO on all ops and…
24 00:04:16.940 ⇒ 00:04:26.309 Robert Tseng: ops-related things. And then Henry is kind of CSO on just the,
25 00:04:26.650 ⇒ 00:04:38.820 Robert Tseng: I mean, we’re calling it product, but there isn’t formally a product team, it’s just, like, experimentation, which is… kind of just touches everything in the company, but it’s really just, like, a mixed panel, WO,
26 00:04:39.710 ⇒ 00:04:44.649 Robert Tseng: Well, it is a net new… it’s a net new workstream that we have not…
27 00:04:44.870 ⇒ 00:04:50.120 Robert Tseng: really participated in that is important for us to adopt.
28 00:04:50.340 ⇒ 00:04:53.300 Robert Tseng: Anyway, so that’s… that’s kind of how we’re… how I’m thinking about it.
29 00:04:53.510 ⇒ 00:04:57.330 Robert Tseng: So yeah, I guess I’ll give my update just to, kind of.
30 00:04:58.890 ⇒ 00:05:05.039 Robert Tseng: model, I guess, and then I’ll let… we’ll kind of transition through the rest. So,
31 00:05:05.420 ⇒ 00:05:11.829 Robert Tseng: Yeah, and since I’m SL on pretty much everything except for, ENOS, like, I’ll just kind of mention that.
32 00:05:11.930 ⇒ 00:05:18.680 Robert Tseng: yeah, I kind of went in and I cleared out a lot of the tickets, in terms of just, like, kind of getting us up to speed, so…
33 00:05:19.140 ⇒ 00:05:32.579 Robert Tseng: Yeah, I kind of asked you guys to create your tickets. I see that Zoron has done that. But yeah, overall, I think we’re still kind of, like, under effort in terms of we’re middle of the week now, and I think we’re probably 30% under what we should be.
34 00:05:33.200 ⇒ 00:05:35.759 Robert Tseng: So, I think that’s… that’s kind of…
35 00:05:37.520 ⇒ 00:05:51.919 Robert Tseng: you know, anything else we need to bring to cycle, like, I just… we just… we just need… we just need to do that. On… I will be adding a few things. So, on the, FarmOps side, I have a few follow-ups on…
36 00:05:52.280 ⇒ 00:05:58.359 Robert Tseng: Yeah, just, like, initial kind of projects that we will take… analyses we’ll take on for the…
37 00:05:58.490 ⇒ 00:06:07.890 Robert Tseng: for the Telehealth Margins project, and so, yeah, Mitesh and I kind of spent some time discussing this yesterday, so I’m gonna add those, hopefully in the afternoon.
38 00:06:09.490 ⇒ 00:06:19.100 Robert Tseng: Yeah, so that… that should probably contribute something between 5 to 10… 10 points into… into our… into our, current capacity.
39 00:06:19.420 ⇒ 00:06:22.550 Robert Tseng: And then, yeah, I think, like.
40 00:06:23.200 ⇒ 00:06:31.640 Robert Tseng: this is, once again, more important than this other objective on the farm ops side. So this one is more just about, like.
41 00:06:31.830 ⇒ 00:06:37.850 Robert Tseng: The Monday… they do all the reporting on Monday, but they’re trying to…
42 00:06:39.630 ⇒ 00:06:46.900 Robert Tseng: yeah, there’s some discrepancies between Monday and Tableau, basically training Brad or, and the ops team to stop
43 00:06:47.340 ⇒ 00:07:03.390 Robert Tseng: relying on Monday for reporting, but they actually need to be using Tableau reports, slash we need to set up a true WBR kind of, like, kind of spreadsheet format for them, too. I just think that there’s certain things about, reporting
44 00:07:03.580 ⇒ 00:07:16.619 Robert Tseng: week over week, month over month, quarter over quarter, that are just not well done in Tableau, and I’m… I guess Mitesh and I agree that these… this should just be in a spreadsheet. So,
45 00:07:16.900 ⇒ 00:07:19.999 Robert Tseng: I think that’s, like, another few things that we need to queue up.
46 00:07:20.180 ⇒ 00:07:26.519 Robert Tseng: Yeah, I guess I’m gonna just add these tickets, like, right after this call.
47 00:07:26.660 ⇒ 00:07:30.950 Robert Tseng: Yeah, I guess anything else from, like.
48 00:07:32.010 ⇒ 00:07:42.220 Robert Tseng: So, for Henry, and actually mean he’s not on this call, so Henry, anything else that you’ve… progress you’ve made in terms of, like, you’re kind of functionally just kind of sharing about
49 00:07:42.350 ⇒ 00:07:46.190 Robert Tseng: Where we’re at in terms of scope, milestone,
50 00:07:46.590 ⇒ 00:07:54.210 Robert Tseng: like, we’re… I know I kind of jumped through these two really quickly, so I just want to… you’re basically filling… filling this part of the update right now.
51 00:07:54.710 ⇒ 00:08:03.480 Henry Zhao: Yeah, so… right now I’m working on the repeatable marketing experimentation engine, and also figuring out what that consultant they brought on is going to do. So I’m meeting with my…
52 00:08:03.480 ⇒ 00:08:09.069 Robert Tseng: Clicking specifically about for, pharmacy ops still. We’ll, we’ll get to your, your, the next piece.
53 00:08:09.070 ⇒ 00:08:12.180 Henry Zhao: Okay, so I’m gonna schedule a meeting with Brad to talk to talk about that.
54 00:08:13.200 ⇒ 00:08:14.509 Henry Zhao: This, this week.
55 00:08:14.700 ⇒ 00:08:15.440 Henry Zhao: Yeah.
56 00:08:15.440 ⇒ 00:08:16.390 Robert Tseng: Talk about what?
57 00:08:17.200 ⇒ 00:08:20.249 Henry Zhao: To talk about why he’s still doing Looking In Monday.
58 00:08:21.200 ⇒ 00:08:23.700 Henry Zhao: And what he needs in the Tableau spreadsheet.
59 00:08:23.700 ⇒ 00:08:24.869 Robert Tseng: Is there a ticket for that?
60 00:08:25.720 ⇒ 00:08:26.510 Henry Zhao: Yeah.
61 00:08:27.080 ⇒ 00:08:29.300 Henry Zhao: It’s, Eden 1306.
62 00:08:29.890 ⇒ 00:08:30.500 Robert Tseng: Okay.
63 00:08:32.309 ⇒ 00:08:33.030 Henry Zhao: Okay.
64 00:08:33.450 ⇒ 00:08:37.750 Robert Tseng: Yeah, so, you know, once again, it’s like, okay, and then…
65 00:08:38.580 ⇒ 00:08:47.899 Robert Tseng: you know, these are the points that I would want to be hearing from you on… for this work stream specifically. It’s like, great, what are the things that you’re doing this week?
66 00:08:48.140 ⇒ 00:09:05.799 Robert Tseng: Fine. Any scope change that you see from the people that you’re already working with? Which sounds like you haven’t talked to Brad yet, so there isn’t really necessarily there, but I’m just, like, trying to, like, shift the paradigm. We’re not… I’m not asking for ticket readouts, like, I’m… I’m not doing ticket pushing and pulling on this call anymore.
67 00:09:06.500 ⇒ 00:09:14.609 Henry Zhao: Yeah, so we have no scope changes, and then we definitely have enough capacity for the week to do that. Just gotta make sure Brad has time to meet by the end of the week.
68 00:09:15.370 ⇒ 00:09:15.940 Robert Tseng: Okay.
69 00:09:16.370 ⇒ 00:09:31.569 Robert Tseng: Alright, then we… then we can kind of model… basically run this whole protocol again for your workstream. So you’re basically taking on… well, I guess I’ll just mention, on the experimentation side, we didn’t have any tickets before, so I don’t… I still think that we’re just…
70 00:09:31.740 ⇒ 00:09:37.170 Robert Tseng: Like, we don’t really have any tickets for the sprint yet. I’m kind of relying on…
71 00:09:37.300 ⇒ 00:09:45.549 Robert Tseng: I mean, Henry and I have not actually met to go and build out, like, the work stream here. So, I mean, I’d like to spend a little bit of time on this call, just making sure that we have
72 00:09:46.070 ⇒ 00:09:51.190 Robert Tseng: some of those things ready, like, on the roadmap, which I don’t really see anything here.
73 00:09:52.520 ⇒ 00:09:59.570 Henry Zhao: Okay, because right now I’m just working on the plan to get approval on that, so that is going to be…
74 00:10:00.160 ⇒ 00:10:02.869 Henry Zhao: Oh, there isn’t a ticket. I thought there was a ticket, sorry.
75 00:10:03.590 ⇒ 00:10:07.820 Henry Zhao: I think there was a minute ago.
76 00:10:07.820 ⇒ 00:10:08.140 Robert Tseng: So…
77 00:10:08.340 ⇒ 00:10:09.600 Henry Zhao: We can just bring it back.
78 00:10:13.790 ⇒ 00:10:19.560 Robert Tseng: Oh, like I said, I cleaned things up, anything that was not in progress, I just kicked out. Slash deleted. So…
79 00:10:19.560 ⇒ 00:10:20.200 Henry Zhao: Yeah.
80 00:10:20.600 ⇒ 00:10:21.549 Henry Zhao: I’ll just bring it back, yeah.
81 00:10:23.400 ⇒ 00:10:34.820 Henry Zhao: But, that should be done either today or early tomorrow. What is the next step once I have the plan? I just want to either run it by you or run it by the team. I’ll probably share it in Clyde and Eden on Slack to then propose it to Eden.
82 00:10:36.440 ⇒ 00:10:54.010 Robert Tseng: Okay, so I think there’s, like, kind of like what you observed on the ABC side, like, we’re starting up a new workstream, and so there’s, like, a few steps that need to go in there. What are the core questions? What are the things that we need to be doing? Like, this is all context, but it’s not tactical at all. So,
83 00:10:54.350 ⇒ 00:11:10.500 Robert Tseng: you know, whatever the other agency is doing, I’m sure they’re doing the same thing. They have an audit that they’re doing, they’re gonna meet with you, they’re gonna share some initial findings, they’re gonna try to get more information out of you than they’ll want to give you, because they’re obviously competing with us. They’re not our friend, technically, on Eden. Right.
84 00:11:10.500 ⇒ 00:11:15.900 Robert Tseng: You… in parallel, you need to be doing the same thing. You need to be able to come to them with your own
85 00:11:16.130 ⇒ 00:11:20.640 Robert Tseng: pretty much, like, mirror, like, effort as well, right? So…
86 00:11:20.640 ⇒ 00:11:21.110 Henry Zhao: Yeah.
87 00:11:21.110 ⇒ 00:11:28.549 Robert Tseng: Like I said, by the end of next week, when they present their findings to, like, Eden ELT,
88 00:11:28.550 ⇒ 00:11:41.250 Robert Tseng: they’re gonna pick one, and they’ll either shut us down, or they’ll shut them down. So, like, if that’s… if we need to, like, set time to go and go through this, like, one by one, then, like, let’s… let’s block the time off.
89 00:11:42.310 ⇒ 00:11:42.850 Henry Zhao: Okay.
90 00:11:43.570 ⇒ 00:11:45.720 Robert Tseng: Okay, so, sounds like… Do that?
91 00:11:45.720 ⇒ 00:11:46.080 Henry Zhao: morning.
92 00:11:46.080 ⇒ 00:11:47.120 Robert Tseng: We’ll do that now.
93 00:11:47.720 ⇒ 00:11:51.740 Henry Zhao: Yeah, I’m gonna finish that Notion doc today, and then we can go over that tomorrow.
94 00:11:52.230 ⇒ 00:11:59.480 Robert Tseng: No, no, I… we’re gonna do it, like, right after this call. Like, I’m not gonna wait a day on this, yeah. I don’t have any time tomorrow and the next day, as you can.
95 00:11:59.480 ⇒ 00:12:00.200 Henry Zhao: Okay, okay.
96 00:12:01.150 ⇒ 00:12:01.880 Henry Zhao: Yep.
97 00:12:11.610 ⇒ 00:12:13.340 Robert Tseng: Okay,
98 00:12:16.810 ⇒ 00:12:27.369 Robert Tseng: Yeah, I think anything else on this? I mean, these rituals, the rest of the rituals don’t really apply, since this is still kind of in its niche stage.
99 00:12:28.270 ⇒ 00:12:35.150 Robert Tseng: Okay, so any… if nothing else on this one, then we’ll kind of cover the rest of the marketing,
100 00:12:36.220 ⇒ 00:12:45.279 Robert Tseng: the marketing stuff. So, once again, we’ll go back to the top, and we’ll run it through for marketing. So, in essence, we’re kind of doing the…
101 00:12:45.590 ⇒ 00:12:53.419 Robert Tseng: this protocol for 3 separate work streams that aren’t… that are captured in all of these objectives. I…
102 00:12:53.420 ⇒ 00:13:10.570 Robert Tseng: If there… if we need to do some consolidation, like, that’s fine, but, like, really, this one doesn’t really have any action… anything actionable until probably next week. So, like, I think I’m just gonna kinda keep it like this for now, unless anybody has any better suggestions.
103 00:13:12.300 ⇒ 00:13:31.309 Robert Tseng: Okay, so on the service, on the service side, yeah, I kind of, like I said yesterday, I groomed the tickets already, cleared everything out. Cesoron added a couple things, back. So, walk me through, like, what’s, what’s the cycle status, what blockers do we have, and kind of what you have in, in cycle, what, like, yeah.
104 00:13:32.440 ⇒ 00:13:35.339 Zoran Selinger: Yeah, so I feel like we haven’t under-promised.
105 00:13:35.550 ⇒ 00:13:50.989 Zoran Selinger: on Monday, on our kind of daily update, we are on track to complete everything that we are set out to do this week. The only thing that we might not finish is the affluence upload, and this is…
106 00:13:50.990 ⇒ 00:13:57.380 Zoran Selinger: This is a frustrating one, because we already told them this is done, and since figured that it’s…
107 00:13:57.720 ⇒ 00:14:05.390 Zoran Selinger: It’s not. But now we… I just, no, we had…
108 00:14:05.610 ⇒ 00:14:12.879 Zoran Selinger: Sources of cause data that are not… not the real truth, but we finally found, where…
109 00:14:13.080 ⇒ 00:14:21.980 Zoran Selinger: the actual cost lives. So, we are going to be able to, .
110 00:14:21.980 ⇒ 00:14:23.589 Robert Tseng: You already covered this with Casey?
111 00:14:24.940 ⇒ 00:14:25.940 Zoran Selinger: So, sorry?
112 00:14:27.950 ⇒ 00:14:39.080 Robert Tseng: I’m seeing Casey’s message here. Like, I understand that maybe there’s some repeat, so, like, call it out when you see it. Like, did you already give the same update with Casey? Like, I don’t really understand. Why is even Casey on this?
113 00:14:39.750 ⇒ 00:14:47.600 Zoran Selinger: Oh, so Casey actually took, took over for, for, Ashwini as an, as an EP here.
114 00:14:48.220 ⇒ 00:14:49.120 Robert Tseng: Oh, really?
115 00:14:49.120 ⇒ 00:14:49.730 Zoran Selinger: Yeah.
116 00:14:49.840 ⇒ 00:14:50.490 Zoran Selinger: So that’s the.
117 00:14:50.490 ⇒ 00:14:53.169 Robert Tseng: I don’t see that here, but…
118 00:14:53.380 ⇒ 00:14:59.530 Robert Tseng: Okay, so does that mean you covered it with them in a previous call, or, like, I don’t really understand.
119 00:15:00.780 ⇒ 00:15:07.739 Zoran Selinger: In a previous… I mean, I’m giving daily updates to Mitesh on this specifically.
120 00:15:07.740 ⇒ 00:15:11.309 Robert Tseng: Yeah, but, like, how did Casey know this? He doesn’t join any of the even calls.
121 00:15:11.310 ⇒ 00:15:25.720 Zoran Selinger: Oh, we talked… we talked yesterday and today as well. So, we… we had a one-on-one, Casey and I had a one-on-one. I clued him in on what’s happening on… on the Martech side for Eden, and he’s gonna help me on the EP side.
122 00:15:26.300 ⇒ 00:15:27.700 Robert Tseng: Okay, so…
123 00:15:27.700 ⇒ 00:15:31.839 Zoran Selinger: Ashwini had too much on the EP side. That was the… that was the ask.
124 00:15:32.380 ⇒ 00:15:36.680 Robert Tseng: Okay, so we’re… we’re shutting Ashwini down on both, so this should.
125 00:15:36.680 ⇒ 00:15:42.280 Zoran Selinger: Should be updated? Yeah, yeah, anything MarTech, is… is now gonna be a case with me.
126 00:15:43.200 ⇒ 00:15:47.809 Robert Tseng: Okay. I mean, see, obviously, like, I… I don’t… I can’t even keep up with these changes.
127 00:15:48.350 ⇒ 00:15:53.249 Zoran Selinger: Yeah, there’s so many now, this week, we’ll get there, I guess.
128 00:15:53.780 ⇒ 00:15:54.420 Robert Tseng: Yeah.
129 00:15:55.080 ⇒ 00:15:55.949 Zoran Selinger: Yeah, so that was recorded.
130 00:15:55.950 ⇒ 00:15:59.790 Robert Tseng: He’s literally not even in the channel, like, how does he even… how does he… okay, whatever.
131 00:16:00.410 ⇒ 00:16:05.590 Zoran Selinger: Okay. Yeah, yeah, we’ll… yeah, we… there’s a lot to do. There’s a lot to do.
132 00:16:05.590 ⇒ 00:16:06.110 Robert Tseng: Okay.
133 00:16:06.480 ⇒ 00:16:07.190 Zoran Selinger: Oh, yeah.
134 00:16:08.950 ⇒ 00:16:13.369 Robert Tseng: Whoa, whoa, whoa.
135 00:16:18.190 ⇒ 00:16:20.230 Robert Tseng: Okay, sorry, I just wanna… while I…
136 00:16:20.230 ⇒ 00:16:27.899 Zoran Selinger: Yeah, so Casey was adding tickets back, that you, that you moved yesterday. He was doing all that work today.
137 00:16:29.720 ⇒ 00:16:30.380 Robert Tseng: Okay.
138 00:16:30.900 ⇒ 00:16:31.470 Zoran Selinger: Yup.
139 00:16:32.490 ⇒ 00:16:43.140 Robert Tseng: So… Does that mean Ashwini is not EP on anything in Eden, or just for Martech?
140 00:16:43.780 ⇒ 00:16:46.329 Zoran Selinger: just for Martech, as far as I know, that’s…
141 00:16:46.850 ⇒ 00:16:47.290 Robert Tseng: Okay.
142 00:16:47.290 ⇒ 00:16:48.230 Zoran Selinger: Just for March, yeah.
143 00:16:48.230 ⇒ 00:16:50.780 Robert Tseng: If that changes, that can be different. Yeah.
144 00:16:51.290 ⇒ 00:16:51.980 Robert Tseng: Great.
145 00:16:52.680 ⇒ 00:16:55.669 Robert Tseng: Okay, thank you. That’s helpful. So…
146 00:16:56.070 ⇒ 00:17:07.989 Robert Tseng: Yeah, in that case, Casey should be added to these calls, too. Like, I just feel like… I don’t know where he… he… I don’t think he should be taking, like, one-on-ones with you. Like, I don’t want you meeting with Casey twice a day to just talk about, like.
147 00:17:07.990 ⇒ 00:17:14.030 Zoran Selinger: Oh, this was just, like, for this quick transition that we wanted to make.
148 00:17:14.030 ⇒ 00:17:14.339 Robert Tseng: Okay.
149 00:17:14.349 ⇒ 00:17:14.799 Zoran Selinger: Oh.
150 00:17:14.800 ⇒ 00:17:15.530 Robert Tseng: Roger.
151 00:17:16.060 ⇒ 00:17:16.959 Zoran Selinger: Yeah, I mean…
152 00:17:17.170 ⇒ 00:17:31.349 Zoran Selinger: We have a few overlapping hours, that, kind of… that we can do focused work on as well, okay. Before… before you guys come online. So that’s gonna… it’s gonna be easier to work.
153 00:17:31.490 ⇒ 00:17:37.110 Zoran Selinger: As well. We’re gonna talk pretty, pretty regularly, I guess.
154 00:17:37.110 ⇒ 00:17:37.690 Robert Tseng: Okay.
155 00:17:37.950 ⇒ 00:17:44.480 Robert Tseng: And just one more thought I wanted to share, like, I mean, I functionally don’t think that…
156 00:17:44.740 ⇒ 00:18:04.160 Robert Tseng: Casey can be an EP, because he’s not actually working on anything. To me, this is more of an SL work, he’s just creating tickets, so… I don’t fully understand, like, how… like, does he actually understand the milestone? Does he actually understand the scope? Does he actually know how we resource on this team? I think… I would say no for all of those things, so…
157 00:18:04.330 ⇒ 00:18:12.199 Robert Tseng: I guess in title, he can be EP, whatever, but, like, I just don’t believe that he’s actually doing this. I think he’s really just, like…
158 00:18:12.600 ⇒ 00:18:13.839 Robert Tseng: he’s like.
159 00:18:13.940 ⇒ 00:18:19.700 Robert Tseng: kind of covering me a little bit on the SL side, which doesn’t really make any sense. Like, it feels redundant.
160 00:18:21.010 ⇒ 00:18:35.059 Zoran Selinger: Yeah, I don’t know, so we… we kind of acted on… on what… what Utam, recommended yesterday, and I know in that initial document on… on kind of forging the future, there is a comment in…
161 00:18:35.230 ⇒ 00:18:43.750 Zoran Selinger: in there somewhere that says that Casey would be a good pairing with me, for whatever reason.
162 00:18:44.900 ⇒ 00:18:48.430 Zoran Selinger: So, I don’t know, that came from that, I guess.
163 00:18:49.040 ⇒ 00:18:52.430 Zoran Selinger: Okay. In the sheet, some… it’s somewhere in there.
164 00:18:54.540 ⇒ 00:19:03.619 Robert Tseng: Okay, I don’t see it, but… and I’ve probably not seen that before. I probably would have pushed back if I saw that, but it’s fine, I don’t want to fight the change, like, it’s not… seems… it’s just kind of…
165 00:19:03.940 ⇒ 00:19:06.160 Robert Tseng: Well, yeah, so…
166 00:19:07.810 ⇒ 00:19:19.790 Robert Tseng: Yeah, I guess to me, like, we still miss this update, because he’s not on this call, and that means you’re basically covering both the CSO update and the EP update. So, maybe we’ll just run through that for today, but, like…
167 00:19:19.790 ⇒ 00:19:24.279 Zoran Selinger: Yeah, I mean, I can… today I can do that, absolutely. Okay. Yeah.
168 00:19:25.580 ⇒ 00:19:33.250 Robert Tseng: Okay, so, yeah, sorry to… we kind of got derailed a little bit. Let’s kind of get back to where you were when you were starting to talk about these things.
169 00:19:33.410 ⇒ 00:19:37.439 Zoran Selinger: Yeah. So, about this,
170 00:19:37.910 ⇒ 00:19:41.190 Zoran Selinger: this conversion rate, optimization. You said…
171 00:19:41.390 ⇒ 00:19:43.890 Zoran Selinger: This is only starting in February, though, right?
172 00:19:44.650 ⇒ 00:19:45.810 Robert Tseng: Yeah.
173 00:19:46.030 ⇒ 00:19:46.590 Zoran Selinger: Yeah.
174 00:19:46.810 ⇒ 00:19:47.210 Robert Tseng: Or…
175 00:19:47.210 ⇒ 00:19:48.939 Zoran Selinger: We’re not talking about that. This one is not…
176 00:19:48.940 ⇒ 00:19:50.140 Robert Tseng: Yeah, we’re not talking about that.
177 00:19:50.140 ⇒ 00:19:56.690 Zoran Selinger: for the time being. And that’s because, they’re building their own platforms, Basque is going away.
178 00:19:56.690 ⇒ 00:20:04.510 Robert Tseng: Yes. Yeah, and intakes are kind of, like, we’re building, like, custom intakes from the ground up. So, yeah.
179 00:20:04.510 ⇒ 00:20:05.140 Zoran Selinger: Awesome.
180 00:20:05.350 ⇒ 00:20:12.270 Zoran Selinger: Awesome. Okay, and for Doreenbeck, right now, I’m…
181 00:20:12.590 ⇒ 00:20:19.649 Zoran Selinger: I will have to… we need to get the reactivation rates. No one understands this.
182 00:20:19.650 ⇒ 00:20:23.870 Robert Tseng: Yeah, so I don’t see any tickets here, like, can I just throw a couple? Like, why don’t you kind of.
183 00:20:23.870 ⇒ 00:20:24.739 Zoran Selinger: Yeah, so…
184 00:20:24.740 ⇒ 00:20:25.189 Robert Tseng: Like, what, how you.
185 00:20:25.190 ⇒ 00:20:35.249 Zoran Selinger: Yeah, so we need to calculate reactivation rates after 1 month to 6 months of inactivity. I was asking people what kind of
186 00:20:35.330 ⇒ 00:20:44.519 Zoran Selinger: what that means for them. No one has a strict definition, so we need 1 to 6 months, basically. So someone might be interested in, in, you know.
187 00:20:44.520 ⇒ 00:20:55.580 Zoran Selinger: people reactivating after 2 months of inactivity, or 6 months of inactivity, so I wanted to have all that spread as well. And then, we’ll actually have something measurable there.
188 00:20:57.010 ⇒ 00:21:08.050 Robert Tseng: So, Bobby had the previous definition, because obviously when they were sending out emails before, he had his own working definition.
189 00:21:08.970 ⇒ 00:21:16.920 Robert Tseng: I… I’m, like, hesitant for you to ask him, because he’s… I mean, I feel like… Henry, like.
190 00:21:17.360 ⇒ 00:21:26.319 Robert Tseng: I had spoken with Bobby about this, Henry has spoken with Bobby about this, so, like, a third person from Brainforge speaking about it would, like, probably just kill whatever, right? It’s…
191 00:21:26.430 ⇒ 00:21:44.449 Robert Tseng: it’s fine, like, if… if you can find that definition, like, I had asked for it to be in data platform documentation before, I don’t know if it ever made it in here, so I would probably go here, I’d take a look at our core metrics and lineage. If it’s not here, yeah, I guess you’ll just have to kind of take matters into your own hands and just ask people
192 00:21:44.790 ⇒ 00:21:46.439 Robert Tseng: Until you… until you figure that out.
193 00:21:46.750 ⇒ 00:21:57.310 Robert Tseng: Don’t think there is a true owner currently. We need to finalize this definition.
194 00:21:59.190 ⇒ 00:22:05.939 Robert Tseng: Send a message in, like, analytics channel, make sure that all…
195 00:22:06.190 ⇒ 00:22:14.280 Robert Tseng: relevance, stakeholders, sign off, you know. So, like, this is something that I would bring up, bring up with Mitesh.
196 00:22:15.240 ⇒ 00:22:18.239 Robert Tseng: Natashaun weekly call, like, he’s the one who leads every.
197 00:22:18.240 ⇒ 00:22:18.670 Zoran Selinger: anymore.
198 00:22:18.670 ⇒ 00:22:19.839 Robert Tseng: the organization, so…
199 00:22:19.910 ⇒ 00:22:20.580 Zoran Selinger: If he…
200 00:22:21.170 ⇒ 00:22:28.649 Robert Tseng: Agrees it, yeah, so he’ll… that’s… that’s good, so… Alright, great. Okay, what, what else?
201 00:22:31.310 ⇒ 00:22:32.840 Zoran Selinger: We’re just stepping this down.
202 00:22:34.880 ⇒ 00:22:42.329 Zoran Selinger: Yeah, so that’s the… so I asked Judd, before, before the break if we had any, if…
203 00:22:43.230 ⇒ 00:23:01.680 Zoran Selinger: if he has any ideas for, for segments that he would like to run, and haven’t heard back from him, I’m pinging him, to see, what… what… how I can support him there. I think the next step is to figure out how we can, use our,
204 00:23:03.200 ⇒ 00:23:06.650 Zoran Selinger: Our, you know, data warehouse to,
205 00:23:06.980 ⇒ 00:23:15.010 Zoran Selinger: to create really interesting segments, and I can recommend some for him, but I’ll need to understand,
206 00:23:15.610 ⇒ 00:23:18.189 Zoran Selinger: I need to understand what they’ve done before.
207 00:23:19.480 ⇒ 00:23:26.749 Robert Tseng: Okay, I want to pause here. So, like, yeah, like, this don’t understand what they’ve done before, kind of needing to ask him.
208 00:23:26.810 ⇒ 00:23:46.230 Robert Tseng: I mean, I feel like Henry went through a similar kind of effort with Judd. Is there any sort of, like, knowledge transfer we can do here? Like, we shadowed Judd on the campaigns he’s currently running before. He clearly has no ideas of what he can do additionally, so, like, what can we do in terms of, like, Henry to Thoron that, like, can speed this up?
209 00:23:46.480 ⇒ 00:23:51.899 Robert Tseng: If I were Judd, like, I don’t know if I would be able to say anything more, so I just.
210 00:23:51.900 ⇒ 00:23:52.480 Zoran Selinger: Yeah, I think…
211 00:23:52.480 ⇒ 00:23:53.250 Robert Tseng: Figure that out.
212 00:23:53.250 ⇒ 00:24:08.850 Henry Zhao: Yeah, Zoran, I think I’ve already transferred you all the knowledge I already have, so anything that… we can talk about this, but anything else is just Judd doesn’t have that knowledge either, so I think it’s probably up to us to make those suggestions, and I think we can work together on this with the A-B testing, too, because some of this we’ll be able to figure out through A-B testing, to see how we’re moving the needle.
213 00:24:10.220 ⇒ 00:24:10.940 Zoran Selinger: Okay.
214 00:24:10.940 ⇒ 00:24:11.280 Robert Tseng: I mean…
215 00:24:11.280 ⇒ 00:24:14.619 Zoran Selinger: Okay, it’s all on us then, I understand. Yeah.
216 00:24:15.700 ⇒ 00:24:20.719 Zoran Selinger: Let me, let me look into that a little bit more. Yeah.
217 00:24:23.220 ⇒ 00:24:24.710 Robert Tseng: Campaign…
218 00:24:25.960 ⇒ 00:24:35.929 Robert Tseng: So… I’m just pulling on some examples of, like, other stuff that I’ve had… I worked with Amber to produce,
219 00:24:38.000 ⇒ 00:24:45.180 Robert Tseng: Review these decks for insights on how to approach email campaigns.
220 00:24:45.960 ⇒ 00:24:48.870 Robert Tseng: So I… this one is, like…
221 00:24:49.580 ⇒ 00:24:55.090 Robert Tseng: Yeah, I mean, I think you should just study this, like, we, like…
222 00:24:56.050 ⇒ 00:25:04.389 Robert Tseng: these are just some basic questions that we can kind of go over, but, like, I feel like these also apply to their current situation.
223 00:25:04.730 ⇒ 00:25:10.569 Robert Tseng: So, this one is more of…
224 00:25:15.870 ⇒ 00:25:26.760 Robert Tseng: And, email campaigns for… Where is one where I actually pushed a…
225 00:25:27.040 ⇒ 00:25:28.740 Robert Tseng: It might have just been those two.
226 00:25:28.890 ⇒ 00:25:31.580 Robert Tseng: Okay, related to emails, specifically.
227 00:25:31.990 ⇒ 00:25:39.590 Robert Tseng: Okay, so, you know, things like… what I feel like we’re missing for, like, strategically,
228 00:25:41.490 ⇒ 00:25:49.869 Robert Tseng: I think also from here… Great, I think you can reference this.
229 00:25:52.770 ⇒ 00:25:55.199 Robert Tseng: Also, look at…
230 00:26:00.250 ⇒ 00:26:05.430 Robert Tseng: own channel lifetime authentication, right? Like.
231 00:26:06.430 ⇒ 00:26:10.880 Robert Tseng: For our, like, core customer segmentation.
232 00:26:11.480 ⇒ 00:26:16.140 Robert Tseng: So, it can be an RFN model, which is just Recency, frequency, Monetary Value.
233 00:26:16.260 ⇒ 00:26:24.330 Robert Tseng: While it starts, can evolve to customer journey, Burning page.
234 00:26:26.260 ⇒ 00:26:34.519 Robert Tseng: Basede segmentation… Other things that we could do, it’s like… You know, ye…
235 00:26:34.890 ⇒ 00:26:39.709 Robert Tseng: ROI by campaign, by life cycle.
236 00:26:39.970 ⇒ 00:26:42.140 Robert Tseng: campaign type…
237 00:26:42.370 ⇒ 00:26:48.499 Robert Tseng: So email versus SMS, I think those are the only two channels they have. They don’t have push notifications.
238 00:26:49.400 ⇒ 00:27:05.840 Robert Tseng: even, like, you know, dividing email into, you know, evergreen, or seasonal, discount, etc, like, whatever those things look like. So, yeah, I think, like, you know, at a high level, like,
239 00:27:06.440 ⇒ 00:27:17.150 Robert Tseng: I think Judd just doesn’t understand how to, like, drill down into his metrics. Like, he understands how to, like, coordinate and push campaigns on their
240 00:27:17.330 ⇒ 00:27:21.690 Robert Tseng: C… of their CEP, but… like, to…
241 00:27:22.480 ⇒ 00:27:26.139 Robert Tseng: Do a layer of abstraction away from that to, like.
242 00:27:26.230 ⇒ 00:27:40.859 Robert Tseng: actually go segment… like, to… to have that creativity to… of, like, what segments he can create, he just has no idea how to approach that. It sounds like we’re having a hard time doing that, like, I… I don’t know, this is…
243 00:27:40.910 ⇒ 00:27:48.660 Robert Tseng: Like, I know this like the back of my hand, so I can be helpful here. Like, I think we’ve done a lot of this similar work on other clients as well.
244 00:27:48.840 ⇒ 00:27:54.180 Robert Tseng: But yeah, I just kind of need to know, like, where… where you need me to… to assist in…
245 00:27:54.350 ⇒ 00:27:56.309 Robert Tseng: When it, like, regarding this.
246 00:27:56.450 ⇒ 00:28:06.800 Robert Tseng: So, yeah, I guess… hopefully these are a good starting point, but I’d like to at least see something like this, for… for them, because this is…
247 00:28:07.000 ⇒ 00:28:22.299 Robert Tseng: like, on Insomnia, we did all this work so that I could finally convince their Jud to run a new type of campaign that performed, like, 4X better than what they were doing before, right? So, like, I think that’s…
248 00:28:22.300 ⇒ 00:28:33.090 Robert Tseng: that’s really the outcome. Like, we’re doing all of this, like, throat clearing of, like, we understand your business, we understand all the da-da-da-da, so that you can just take our recommendation, implement a new campaign.
249 00:28:33.110 ⇒ 00:28:38.749 Robert Tseng: using this data that you didn’t have before, and, like, it’s going to produce some sort of outcome.
250 00:28:38.980 ⇒ 00:28:47.489 Robert Tseng: I think that’s really kind of where this objective is headed, right? So, anyway, I think that’s… that’s kind of… you know, there’s…
251 00:28:47.490 ⇒ 00:29:00.260 Robert Tseng: not… I’m not expecting that in the first day. It took us probably 6 weeks to get to that point with insomnia, but, like, hopefully with Eden, with all the data that we have, and, you know, like, this could be a little bit faster than that, too.
252 00:29:00.260 ⇒ 00:29:00.890 Zoran Selinger: Okay.
253 00:29:01.350 ⇒ 00:29:18.990 Robert Tseng: Yeah. Okay, cool. So, yeah, I mean, I feel like this is what, I mean, I’m happy to kind of sit here and just, like, brainstorm, and I mean, I… this, to me is what the EP should be doing, in working with you, to, like, actually build out the roadmap. So I… I really doubt that KC is able to do this,
254 00:29:19.070 ⇒ 00:29:32.029 Robert Tseng: So, you know, you can functionally just come to me if you need to chat about what you’re seeing. Like, I… you know, we knocked that out in probably, like, 5 minutes, so on, like, a next step, so I want to be able to do that with you and block you.
255 00:29:33.030 ⇒ 00:29:33.710 Zoran Selinger: Okay.
256 00:29:34.500 ⇒ 00:29:42.179 Robert Tseng: Okay, great. I think that’s about it. Yeah, I guess…
257 00:29:42.850 ⇒ 00:29:56.689 Robert Tseng: I mean, I just want to acknowledge that Dimlotti is on this call, but technically, you don’t need to be on this call. You’re not in any of these roles, I think. So, as far as, like, engineering-wise, like, maybe it’s helpful for you to sit in, because sometimes tickets are relevant to you, in terms of, like.
258 00:29:57.060 ⇒ 00:30:07.699 Robert Tseng: like, something what Zoran is working on with the upluence, but it does feel like most of these are assigned to ash weaning, so the only thing you’re really doing is, like, keeping the lights on on the operational side.
259 00:30:07.930 ⇒ 00:30:22.300 Robert Tseng: And I don’t really have new scope for that yet, because I haven’t planned it out. So, I’m not sure. Maybe it’s helpful to continue to sit on all these calls, but, I’m just calling that out, that I didn’t have anything for you today.
260 00:30:23.400 ⇒ 00:30:41.549 Demilade Agboola: Oh, yeah, that’s fine. I know Utam had said that I will be ramped down on Eden to focus on other clients, so that’s… that’s fine for now. But I will hop in on the calls and just be a listening ear in case anything, I could either provide any suggestions, or I could be of help to projects.
261 00:30:41.950 ⇒ 00:30:53.560 Robert Tseng: Okay, great. I mean, I do prefer you here, because you have the most context on this, at least on the data engineering side, so, yeah, I think that’d probably be helpful for now, but yeah. Okay.
262 00:30:54.130 ⇒ 00:31:00.770 Robert Tseng: Yeah, that’s all I got. Let’s, just kind of call it… oh yeah, go ahead, Ashwini.
263 00:31:00.940 ⇒ 00:31:10.929 Ashwini Sharma: There is some data engineering work, for the uplift thing, the ticket that is assigned to me. This requires data ingestion,
264 00:31:11.580 ⇒ 00:31:27.040 Ashwini Sharma: some kind of data that is maintained in Google Sheets right now, but there must be… I mean, somebody might be pulling that data from somewhere and putting it into Google Sheets, right? So ideally, the right thing would be to do would be to go to the actual source and get the data.
265 00:31:27.290 ⇒ 00:31:33.879 Ashwini Sharma: So, like, who will be doing that work? Is it me? Is it Cassie?
266 00:31:35.290 ⇒ 00:31:36.730 Ashwini Sharma: I don’t know, right?
267 00:31:38.240 ⇒ 00:31:46.110 Zoran Selinger: so this is… this is engineering work, right? So I don’t exactly know what each one of you,
268 00:31:46.370 ⇒ 00:31:50.550 Zoran Selinger: do, exactly. Which ones…
269 00:31:50.710 ⇒ 00:32:02.300 Zoran Selinger: are the ones that can grab data from a Google Sheet, for example, and then model it, and do the Daxter script, and all of those things. I don’t really, have visibility on who does what.
270 00:32:02.790 ⇒ 00:32:04.970 Zoran Selinger: Out of engineers.
271 00:32:04.970 ⇒ 00:32:14.319 Awaish Kumar: Yeah, so for that, like, Ashley was doing that before, and now if Casey’s there, Casey is well,
272 00:32:15.260 ⇒ 00:32:19.760 Awaish Kumar: Like, like, has… is capable enough to do…
273 00:32:20.010 ⇒ 00:32:27.130 Awaish Kumar: to build that pipeline. So, only thing that I want to know is, for that pipeline.
274 00:32:27.290 ⇒ 00:32:36.249 Awaish Kumar: like, there are some configurations that I’ve… that’s why I suggested in the chat that if we have a separate call regarding that, we can just take it
275 00:32:36.460 ⇒ 00:32:37.490 Awaish Kumar: offline.
276 00:32:37.700 ⇒ 00:32:41.650 Zoran Selinger: If you… if you guys are… are free, I can… I can talk after this call.
277 00:32:41.650 ⇒ 00:32:44.069 Awaish Kumar: Yeah, I just need to terminalade.
278 00:32:44.270 ⇒ 00:32:47.369 Awaish Kumar: There, Ashwani and Zoran.
279 00:32:48.490 ⇒ 00:32:57.019 Robert Tseng: Okay, cool. Then, I already have a call with Henry after this, so we’re just gonna… we’ll jump off, you guys meet on your own. I can just leave this meeting and assign it to you.
280 00:32:57.360 ⇒ 00:32:57.930 Awaish Kumar: Okay.
281 00:32:58.220 ⇒ 00:32:59.420 Zoran Selinger: Okay, thank you.