Meeting Title: Eden Finance and Dashboard Check-in Date: 2025-12-04 Meeting participants: Sezim Zhenishbekova, Henry Zhao
WEBVTT
1 00:02:32.650 ⇒ 00:02:34.370 Sezim Zhenishbekova: Hi, Henry.
2 00:02:34.370 ⇒ 00:02:35.100 Henry Zhao: But, you.
3 00:02:37.380 ⇒ 00:02:37.960 Sezim Zhenishbekova: Yes.
4 00:02:38.600 ⇒ 00:02:43.419 Henry Zhao: This isn’t gonna take that long, just because I… it’s just really a check-in, just to see how you’re going.
5 00:02:43.550 ⇒ 00:02:45.200 Henry Zhao: And see if you need any help.
6 00:02:47.200 ⇒ 00:02:47.960 Sezim Zhenishbekova: Jesus.
7 00:02:47.960 ⇒ 00:02:50.400 Henry Zhao: Let me also go over this stuff missing thing,
8 00:02:51.290 ⇒ 00:02:54.990 Henry Zhao: In case… you probably don’t want to do that right now, because you have a lot of insomnia stuff, right?
9 00:02:54.990 ⇒ 00:03:01.949 Sezim Zhenishbekova: Yeah, yeah, I want to focus on the dashboard building there, but I would love to know what’s happening right now from your side.
10 00:03:02.540 ⇒ 00:03:08.899 Henry Zhao: Okay, so really, I just need, like, if you… I can add some notes or, like, additional thoughts before the meeting on Monday.
11 00:03:09.910 ⇒ 00:03:17.989 Henry Zhao: So, basically, you gotta think about, like, leadership, right? So, Jonah is the finance guy, so he cares probably about…
12 00:03:19.410 ⇒ 00:03:22.939 Henry Zhao: Growing the customer base, right?
13 00:03:23.780 ⇒ 00:03:27.299 Henry Zhao: So that’s why we need new returning customers, we need churn.
14 00:03:29.360 ⇒ 00:03:38.170 Henry Zhao: Then, once we grow customers, he wants us to be able to be prepared for it, right? So, we need to have the materials, we need to have the manpower, we need to have the…
15 00:03:40.880 ⇒ 00:03:44.870 Henry Zhao: That’s pretty much it, right? Like, material… the delivery ability, right?
16 00:03:44.870 ⇒ 00:03:52.070 Sezim Zhenishbekova: So, for that, we need to understand revenues, COGS, expenses, And pharmacy SLAs.
17 00:03:52.070 ⇒ 00:04:03.310 Henry Zhao: Right? So, like, if all of the pharmacies are struggling to keep up with the demand, we need to probably increase the amount of pharmacies we have. I’m just thinking out loud right now. So I think those are pretty much the main things we need.
18 00:04:03.730 ⇒ 00:04:09.820 Henry Zhao: But you might just want to, like, think through, kind of, Eden’s business model, and just think about if there’s any other things that we might…
19 00:04:09.960 ⇒ 00:04:13.660 Henry Zhao: not be thinking of in terms of in the finance world, right? So…
20 00:04:13.660 ⇒ 00:04:14.590 Sezim Zhenishbekova: Yeah.
21 00:04:14.970 ⇒ 00:04:25.200 Henry Zhao: He definitely wants to know revenues, COGS, and expenses, because he wants to plan for the P&Ls and, like, the bottom line next year, in terms of, like, what he’s gonna say to the board meeting.
22 00:04:30.250 ⇒ 00:04:39.409 Henry Zhao: And then he wants to be able to input stuff to then, like, see how the forecast changes if he changes that, right? So if I spend more on ads, how much are we gonna grow more?
23 00:04:40.610 ⇒ 00:04:42.660 Sezim Zhenishbekova: Dynamic Dashboard that does it?
24 00:04:42.660 ⇒ 00:04:56.710 Henry Zhao: Yeah. And I assume there’d be some diminishing, returns, right? Like, it’s not gonna be linear. If you increase spend, you’re gonna increase revenue by that percentage, where right now, everything is linear, and I don’t expect it to be linear. Just things like that.
25 00:04:57.310 ⇒ 00:05:04.880 Henry Zhao: So it’s like, you don’t have to solve the problem right now, it’s just thinking through, like, I know Eden sells medicines, they sell these drugs.
26 00:05:05.170 ⇒ 00:05:05.580 Sezim Zhenishbekova: People order.
27 00:05:05.580 ⇒ 00:05:12.359 Henry Zhao: it, let’s say that all we sell is GLP-1, right? Then, probably, somebody’s not gonna…
28 00:05:12.600 ⇒ 00:05:24.529 Henry Zhao: stay on GLP-1 forever, right? So you might say, like, once they reach their goal weight, they’re no longer in our target market, right? Whereas if we sell GLP-1, but we also sell hair loss products, we also sell blah blah blah.
29 00:05:24.530 ⇒ 00:05:44.769 Henry Zhao: then we can also do some cross-selling, which we do, so that will be factored into our model, right? So it’s just, like, thinking through the business model, and like, what are all the possibilities, and just leaving some notes on things that we could consider, so we present it to Jonah on Monday. So you don’t have to really solve any problems, or look at the data, even. You just need to think about the business model, and the customer base, and, like.
30 00:05:44.770 ⇒ 00:05:48.399 Henry Zhao: What are some other things we can add in here of things that we should consider or do?
31 00:05:49.430 ⇒ 00:05:49.780 Henry Zhao: little than that.
32 00:05:49.880 ⇒ 00:05:55.140 Sezim Zhenishbekova: The main purpose of this call is to catch up, or… Yeah.
33 00:05:55.140 ⇒ 00:05:56.400 Henry Zhao: Those are ideas, to see if you…
34 00:05:56.400 ⇒ 00:06:01.289 Sezim Zhenishbekova: For our ideas if he wants to extend, so the end goal will be to extend the contract.
35 00:06:01.370 ⇒ 00:06:04.009 Henry Zhao: No, it would be to actually make the.
36 00:06:04.010 ⇒ 00:06:05.980 Sezim Zhenishbekova: Providing value.
37 00:06:05.980 ⇒ 00:06:09.559 Henry Zhao: Before we add it, we want to make sure that it provides value and that it’s something he wants to consider.
38 00:06:09.560 ⇒ 00:06:13.359 Sezim Zhenishbekova: But if he says, like, oh, I don’t care about cross-sells at all, then we don’t need to include it.
39 00:06:13.510 ⇒ 00:06:15.559 Sezim Zhenishbekova: Okay, okay. Sounds good.
40 00:06:15.560 ⇒ 00:06:26.750 Henry Zhao: Or you might propose it to me and say, like, let’s propose cross-sells, and I tell you, I’ve looked at the data, and cross-sells are only, like, 0.1% of Eden’s business, so we don’t need to care about it. But right now, let’s at least brainstorm out all the ideas here.
41 00:06:26.750 ⇒ 00:06:27.130 Sezim Zhenishbekova: Hmm.
42 00:06:27.130 ⇒ 00:06:32.599 Henry Zhao: And I’ve already added cross-sells, but this is an example, like, you might have think of other things that I didn’t think of, right? So…
43 00:06:33.040 ⇒ 00:06:34.590 Henry Zhao: After all, yeah.
44 00:06:34.590 ⇒ 00:06:41.659 Sezim Zhenishbekova: Yeah, and do you have other files of their competitors, maybe some case study related to Eden that’s good to consider?
45 00:06:41.660 ⇒ 00:06:46.930 Henry Zhao: No, but you could, you could do it, right? So you can go to, like, him, him, his or hers, I think his competitor.
46 00:06:46.990 ⇒ 00:06:47.900 Sezim Zhenishbekova: Yeah.
47 00:06:48.960 ⇒ 00:06:50.289 Henry Zhao: HIMSS, right? HIMSS?
48 00:06:51.730 ⇒ 00:06:53.040 Henry Zhao: Women’s or hers?
49 00:06:53.380 ⇒ 00:06:54.190 Henry Zhao: Awesome.
50 00:06:55.990 ⇒ 00:07:00.310 Sezim Zhenishbekova: Just to see where they’re at in the market, like, the positioning.
51 00:07:01.140 ⇒ 00:07:06.150 Henry Zhao: Yeah, but you don’t have to research it, you can just say, like, look at competitors,
52 00:07:08.220 ⇒ 00:07:10.350 Henry Zhao: But I don’t know how that would go into the model, right?
53 00:07:11.530 ⇒ 00:07:15.920 Sezim Zhenishbekova: Yeah, usually it goes to forecasting, period.
54 00:07:16.040 ⇒ 00:07:30.229 Sezim Zhenishbekova: So, like, you’re saying that it’s linear, but if we want it to be, gross-oriented, based on different factors, we need to forecast it, and forecast can be done in three ways, like, competitor-based or market-based.
55 00:07:30.490 ⇒ 00:07:40.530 Sezim Zhenishbekova: And then do it dynamically so that we estimate the gross rate based on certain factors, how many stores open, and… or how many
56 00:07:40.780 ⇒ 00:07:51.050 Sezim Zhenishbekova: how many competitors are launching the product, like, there’s several divisions of it, so yeah, if you want to do that, it’s gonna be a bit more complex, but I think it’s gonna be…
57 00:07:51.250 ⇒ 00:07:52.889 Sezim Zhenishbekova: Good to see that.
58 00:07:52.890 ⇒ 00:07:59.549 Henry Zhao: Yeah, so that’s something you can add in the notes, like, do we want to consider, like, new product launches, competitor data? Like, you can just leave it all in that notes column.
59 00:08:00.000 ⇒ 00:08:02.529 Henry Zhao: And then we can look it over, and… yeah.
60 00:08:02.730 ⇒ 00:08:17.429 Sezim Zhenishbekova: And then, other thing, like, I was wondering, like, the other idea that I was, like, very overwhelmed, like, how do you usually, what are the processes when you start the project? Like, do you have certain things that you make sure to do before, like, jumping on it?
61 00:08:17.430 ⇒ 00:08:24.079 Sezim Zhenishbekova: Like, I just want to know, like, how does Brainforce do it, or you do it to systematize your workflows better?
62 00:08:24.230 ⇒ 00:08:26.250 Henry Zhao: Sorry, what’s the question? The first part?
63 00:08:26.250 ⇒ 00:08:35.520 Sezim Zhenishbekova: So, so my question is, how do you plan, like, once you receive one task, for example, how do you break it down, and what are the processes, and…
64 00:08:35.650 ⇒ 00:08:39.939 Sezim Zhenishbekova: logistics that we need to do in general, because I don’t…
65 00:08:39.940 ⇒ 00:08:52.479 Henry Zhao: I’m figuring that out. I’m still figuring that out, but I will say the one thing I’ve learned is over-communicate everything you’re doing. Woodham and Robert love it when you just communicate, like, how you’re breaking it down. That way, they can help you pivot if it’s not the right way, so…
66 00:08:52.480 ⇒ 00:08:52.960 Sezim Zhenishbekova: Yeah.
67 00:08:52.960 ⇒ 00:09:03.189 Henry Zhao: Right now, the way I broke it down, right, is I made this doc, this prototype doc, and then I share with Jonah on Monday. I’m telling them that. I said, I made this doc, Monday we’re meeting with Jonah, and so far they said, okay, so I’m.
68 00:09:03.190 ⇒ 00:09:03.620 Sezim Zhenishbekova: Yeah.
69 00:09:03.620 ⇒ 00:09:04.520 Henry Zhao: jumping on this path.
70 00:09:04.750 ⇒ 00:09:11.159 Henry Zhao: But they will tell you, like, if you’re not approaching something the right way, but they will get upset if you don’t communicate it.
71 00:09:11.330 ⇒ 00:09:11.770 Sezim Zhenishbekova: So just make.
72 00:09:11.770 ⇒ 00:09:22.759 Henry Zhao: sure you’re always in the, like, channels. They also don’t like private messages. They like you to put it in the channel so that, like, everyone can see, provide feedback. So yeah, those are my… that’s all I’ve learned so far.
73 00:09:23.810 ⇒ 00:09:26.349 Henry Zhao: Everything else is pretty much okay, the way you want to do it, yeah.
74 00:09:26.470 ⇒ 00:09:34.130 Sezim Zhenishbekova: Okay, got it, okay. Thank you, yeah, thank you for your time, and I will be… if I make any updates, I will write in client edit.
75 00:09:34.130 ⇒ 00:09:50.890 Henry Zhao: So, like I said, you don’t need to look at the data or anything, just… I would look at the site, like, what they sell, their business model, and just think about, like, if I were forecasting, like, building a model for finance to be able to, like, forecast the next few months of revenue, or plan ahead, like, what things could we need or look at to help them make those decisions?
76 00:09:50.890 ⇒ 00:09:55.410 Sezim Zhenishbekova: Okay, okay, sounds good, awesome. Thank you so much. Bye, Henry.
77 00:09:55.410 ⇒ 00:09:57.090 Henry Zhao: Yeah, any other questions, let me know. Thank you.