Meeting Title: Eden Performance Marketing Campaign Setup Date: 2025-11-19 Meeting participants: allisonbaird, vanessagomez, Henry Zhao
WEBVTT
1 00:00:17.510 ⇒ 00:00:18.440 allisonbaird: Hey.
2 00:00:20.470 ⇒ 00:00:21.300 vanessagomez: Yellow.
3 00:00:24.030 ⇒ 00:00:25.289 allisonbaird: How’s it going?
4 00:00:26.970 ⇒ 00:00:28.030 vanessagomez: Still wigs.
5 00:00:29.000 ⇒ 00:00:30.960 vanessagomez: I actually woke up early today.
6 00:00:31.950 ⇒ 00:00:32.970 allisonbaird: Oh, really?
7 00:00:33.270 ⇒ 00:00:43.519 vanessagomez: I, like, signed up for this Pilates class because it was, like, free, because they were, like, training a coach, and it’s, like, literally, like, walking distance, so I was like, I gotta do it.
8 00:00:44.150 ⇒ 00:00:45.210 allisonbaird: Oh, nice.
9 00:00:45.820 ⇒ 00:00:49.560 vanessagomez: Yeah, it’s like my second one that I’ve tried, and I did terrible, but it’s okay.
10 00:00:49.930 ⇒ 00:00:52.069 allisonbaird: Was it Reformer, or…
11 00:00:52.070 ⇒ 00:00:54.140 vanessagomez: Reformer.
12 00:00:54.460 ⇒ 00:00:57.779 allisonbaird: Nice. Wow, that’s great. That’s a good start.
13 00:00:57.780 ⇒ 00:01:00.460 vanessagomez: Yeah, we’ll see if I keep it up. Hey, Henry!
14 00:01:01.200 ⇒ 00:01:02.360 Henry Zhao: Hey there!
15 00:01:03.090 ⇒ 00:01:04.069 vanessagomez: How are ya?
16 00:01:04.370 ⇒ 00:01:05.539 Henry Zhao: Good, how are you guys doing?
17 00:01:05.790 ⇒ 00:01:06.450 vanessagomez: Good.
18 00:01:06.450 ⇒ 00:01:07.240 allisonbaird: Good.
19 00:01:07.390 ⇒ 00:01:07.950 Henry Zhao: Great.
20 00:01:08.280 ⇒ 00:01:10.899 Henry Zhao: Sharing my screen so we can go over this stuff together.
21 00:01:11.950 ⇒ 00:01:12.490 vanessagomez: Yep.
22 00:01:12.880 ⇒ 00:01:19.290 Henry Zhao: But Influencer is looking good to me now, should we start with Influencer?
23 00:01:20.470 ⇒ 00:01:24.959 vanessagomez: Yeah, so I kind of wanted to show you,
24 00:01:25.020 ⇒ 00:01:41.610 vanessagomez: Because I have to make a new campaign anyway, so it kind of goes through, like, how it sets up the UTM. Now that I… I know I mentioned last time that it did it for us, but now that I’m trying to remember, I think we’re able to, like, pick and choose what goes where. So let me see if I can get to that specific spot.
25 00:01:43.330 ⇒ 00:01:47.690 Henry Zhao: Vanessa, my first question for you, though, is are we only using Uploence for influencers?
26 00:01:49.270 ⇒ 00:01:53.229 vanessagomez: As of now, yes, that’s all that I’m aware of, yeah.
27 00:01:53.820 ⇒ 00:02:03.740 Henry Zhao: Oh yeah, because in the future, there might be organic influencers too, right? Like, there might be an influencer that just, like, discovered Eden and wants to post about it. We would probably want to have, like, organic influencers or something like that.
28 00:02:04.180 ⇒ 00:02:08.129 vanessagomez: Yeah, so, yeah, I guess, like, people who just naturally…
29 00:02:08.289 ⇒ 00:02:13.819 vanessagomez: like us, but I mean, that’s all gonna be tied to the referral, right? Sorta?
30 00:02:13.820 ⇒ 00:02:18.709 Henry Zhao: So, yeah, you’re right, that would be referrals, so let’s add one for that.
31 00:02:25.070 ⇒ 00:02:27.180 Henry Zhao: I’m trying to think if referral as…
32 00:02:29.210 ⇒ 00:02:31.439 Henry Zhao: A UTM source for me to get one second.
33 00:02:31.700 ⇒ 00:02:38.079 Henry Zhao: I want to know what the best practices are. It’s a medium. Okay. So, medium, we would put referral.
34 00:02:38.560 ⇒ 00:02:45.279 Henry Zhao: And then they’re here, the platform would be, trying to think.
35 00:02:46.160 ⇒ 00:02:50.750 Henry Zhao: I would say let’s not worry about this now, because they would not have our link, so…
36 00:02:51.400 ⇒ 00:02:59.519 Henry Zhao: But what I’m trying to say is, if we’re only using Upfluence, you can repurpose UTM source to be the influencer’s name. There’s no issue with that.
37 00:03:01.390 ⇒ 00:03:03.860 vanessagomez: The source to be the influencer’s name.
38 00:03:04.860 ⇒ 00:03:08.379 Henry Zhao: That way, you can see what the influencer is, plus the 100 off campaign.
39 00:03:10.040 ⇒ 00:03:11.179 vanessagomez: Okay, hang on.
40 00:03:12.520 ⇒ 00:03:16.370 vanessagomez: Eden Performance Marketing…
41 00:03:21.690 ⇒ 00:03:27.690 vanessagomez: Okay, so yeah, so you want the source to be the handle, and right now we have the medium as the handle.
42 00:03:29.330 ⇒ 00:03:36.470 Henry Zhao: Right, so medium should be influencer, because medium should be what is actually the thing that is bringing us traffic.
43 00:03:36.910 ⇒ 00:03:37.750 vanessagomez: Okay, let me see…
44 00:03:37.750 ⇒ 00:03:39.069 Henry Zhao: This is important because…
45 00:03:39.280 ⇒ 00:03:43.049 Henry Zhao: There are people on the team in marketing that are doing this type of analysis.
46 00:03:43.200 ⇒ 00:03:45.620 Henry Zhao: And they’re breaking it down by medium.
47 00:03:45.930 ⇒ 00:03:51.370 Henry Zhao: So they need to see that these are coming from influencers, and if they want to break it down by the actual handle, they can use source for that.
48 00:03:52.520 ⇒ 00:03:58.470 vanessagomez: Okay, Allison, so your… your Affluence account has the…
49 00:03:58.610 ⇒ 00:04:03.970 vanessagomez: like, I guess the ability to set up the tracking, like, my account doesn’t.
50 00:04:04.970 ⇒ 00:04:10.470 vanessagomez: Are you able to, like, go through the new campaign process so you can… Show, Henry.
51 00:04:11.550 ⇒ 00:04:14.849 allisonbaird: Yeah, you mean the… the one we already have built?
52 00:04:15.040 ⇒ 00:04:17.029 allisonbaird: like, the Where’s…
53 00:04:17.380 ⇒ 00:04:22.680 vanessagomez: Let’s just start a new one, because we have to, you know, do new ones anyways, so we can go through…
54 00:04:22.800 ⇒ 00:04:25.329 vanessagomez: What that looks like from the beginning of setup.
55 00:04:26.080 ⇒ 00:04:29.639 allisonbaird: Okay, gotcha, sounds good. Here, let me share my screen.
56 00:04:29.770 ⇒ 00:04:46.200 vanessagomez: Because, Henry, we have, like, I don’t know, 40-something influencers right now, and they just got a new link, because we just changed to landing page, versus straight to intake. So they all had to switch out their links already, and so it’s…
57 00:04:46.490 ⇒ 00:04:55.130 vanessagomez: It seems like for any influencers that we have now, we would like to probably keep them with what they have now, but any new ones, we can definitely
58 00:04:55.320 ⇒ 00:04:58.310 vanessagomez: Add to the current format, just because.
59 00:04:58.310 ⇒ 00:05:03.250 Henry Zhao: Okay. You know, we don’t want to piss the boss too many times. Yeah, that’s absolutely fine.
60 00:05:03.670 ⇒ 00:05:04.520 vanessagomez: Okay.
61 00:05:05.860 ⇒ 00:05:11.440 vanessagomez: Okay, yeah, so new campaign… Paid promotion?
62 00:05:12.240 ⇒ 00:05:12.940 allisonbaird: Yep.
63 00:05:14.330 ⇒ 00:05:15.350 vanessagomez: Figure.
64 00:05:17.670 ⇒ 00:05:19.720 allisonbaird: So should this just be a test?
65 00:05:19.720 ⇒ 00:05:29.280 vanessagomez: I guess, should it just be GL… like, the new… because we’re gonna keep on getting GLP influencers, but we’re gonna do them with the new format, so I don’t know, however you want to word that.
66 00:05:30.000 ⇒ 00:05:32.469 Henry Zhao: Yeah, this is however you guys want to word it for your tracking.
67 00:05:32.690 ⇒ 00:05:38.429 vanessagomez: So, I don’t know, the old one that we have right now is Eden Health Partners GLP-1, we can just do…
68 00:05:39.370 ⇒ 00:05:40.189 vanessagomez: I don’t know.
69 00:05:40.820 ⇒ 00:05:43.560 vanessagomez: Eden Partners GLP-1?
70 00:05:44.180 ⇒ 00:05:48.580 allisonbaird: Yeah, I’m, like, trying to think of ways to… okay. That sounds fine.
71 00:05:48.580 ⇒ 00:05:52.430 vanessagomez: Yeah, that’s fine. We’ll know that the ones with partners are the ones that we have to check.
72 00:05:53.080 ⇒ 00:05:53.910 allisonbaird: Right.
73 00:05:56.010 ⇒ 00:05:57.330 vanessagomez: Okay…
74 00:05:58.460 ⇒ 00:06:00.860 allisonbaird: Flat payment…
75 00:06:04.260 ⇒ 00:06:06.099 allisonbaird: I don’t remember this part.
76 00:06:10.440 ⇒ 00:06:13.549 vanessagomez: Is it because we have the thing that’s, like, ticked on that says, like.
77 00:06:15.650 ⇒ 00:06:18.340 vanessagomez: Where is that, actually? No, never mind.
78 00:06:18.630 ⇒ 00:06:19.460 allisonbaird: Yeah.
79 00:06:19.670 ⇒ 00:06:24.900 allisonbaird: This might be the part where it’s, like, the application part, but we don’t even use that.
80 00:06:24.900 ⇒ 00:06:26.770 vanessagomez: Yeah, so just be compliant over.
81 00:06:26.980 ⇒ 00:06:27.830 allisonbaird: Yeah.
82 00:06:30.280 ⇒ 00:06:33.549 allisonbaird: Yeah, it definitely is, because it’s, like, minimum…
83 00:06:33.550 ⇒ 00:06:36.129 vanessagomez: Yeah, usually there’s a button to turn that off, but I don’t see it.
84 00:06:36.360 ⇒ 00:06:37.409 allisonbaird: That’s fine.
85 00:06:37.630 ⇒ 00:06:42.210 allisonbaird: Yeah, we’ll just, like… Keep that, yeah, hide campaign, okay.
86 00:06:43.310 ⇒ 00:06:51.160 allisonbaird: Truck sales… So what should we use for… Like, which link, then?
87 00:06:51.330 ⇒ 00:06:52.859 allisonbaird: Still the 100?
88 00:06:53.560 ⇒ 00:06:58.159 vanessagomez: Yeah, still the same, landing page, which I can grab.
89 00:06:58.500 ⇒ 00:06:59.530 allisonbaird: Okay, cool.
90 00:07:02.290 ⇒ 00:07:04.409 vanessagomez: So it’s this one…
91 00:07:12.060 ⇒ 00:07:13.370 allisonbaird: Cool, let’s see…
92 00:07:26.180 ⇒ 00:07:26.990 allisonbaird: Okay.
93 00:07:30.420 ⇒ 00:07:32.849 vanessagomez: Okay, so here’s the UTM parameters.
94 00:07:32.990 ⇒ 00:07:36.780 vanessagomez: So, source… I guess, insert variable.
95 00:07:38.380 ⇒ 00:07:42.019 vanessagomez: On the right. And then that’s where we put username.
96 00:07:44.050 ⇒ 00:07:46.220 vanessagomez: And then we got the medium.
97 00:07:46.800 ⇒ 00:07:50.029 vanessagomez: Which is… What did we say?
98 00:07:50.790 ⇒ 00:07:52.140 vanessagomez: Influencer?
99 00:07:52.680 ⇒ 00:07:54.480 allisonbaird: I think it was just Influencer.
100 00:07:54.480 ⇒ 00:07:58.400 vanessagomez: Yeah, just… I think just, yeah, type it out, influencer.
101 00:07:59.530 ⇒ 00:08:01.920 vanessagomez: And then campaign, 100 off.
102 00:08:05.500 ⇒ 00:08:07.910 allisonbaird: Is that okay, or should it be spaced out?
103 00:08:08.370 ⇒ 00:08:09.260 vanessagomez: Hmm…
104 00:08:09.580 ⇒ 00:08:10.270 allisonbaird: That’s fine.
105 00:08:10.270 ⇒ 00:08:11.260 vanessagomez: That’s fine.
106 00:08:12.600 ⇒ 00:08:13.230 allisonbaird: Okay, cool.
107 00:08:13.280 ⇒ 00:08:14.850 vanessagomez: Does that look good, Henry?
108 00:08:16.320 ⇒ 00:08:20.679 vanessagomez: Let me take a look, username, source, name… Destination name.
109 00:08:21.200 ⇒ 00:08:23.509 Henry Zhao: I would just make influencer lowercase.
110 00:08:24.560 ⇒ 00:08:26.159 Henry Zhao: Other than that, it looks… yeah.
111 00:08:26.410 ⇒ 00:08:27.270 Henry Zhao: Perfect.
112 00:08:28.080 ⇒ 00:08:28.640 allisonbaird: Great.
113 00:08:29.430 ⇒ 00:08:32.870 vanessagomez: Okay, so… cool, limits…
114 00:08:34.720 ⇒ 00:08:39.889 allisonbaird: Yeah, this doesn’t really matter. We didn’t move that. Okay, so that’s all set.
115 00:08:40.190 ⇒ 00:08:41.630 allisonbaird: Just gonna double check it.
116 00:08:42.760 ⇒ 00:08:45.679 allisonbaird: 100 off, purchase here, great.
117 00:08:54.980 ⇒ 00:09:02.010 allisonbaird: Campaign, keywords, what were the accounts again? There’s Try Eden, Try Eden Now.
118 00:09:05.360 ⇒ 00:09:10.790 vanessagomez: We can, we can, we can go back and finish this one up in a second.
119 00:09:11.320 ⇒ 00:09:12.360 allisonbaird: Yeah, I think we can have that.
120 00:09:12.360 ⇒ 00:09:17.389 vanessagomez: Jim’s figured out, but, Henry, so I think Ryan wanted us to…
121 00:09:18.360 ⇒ 00:09:25.010 vanessagomez: look at… what 14-day conversion data looks like using GA4.
122 00:09:25.660 ⇒ 00:09:30.030 vanessagomez: Instead of us just going through UpFluence only, which is what we check over in the…
123 00:09:30.290 ⇒ 00:09:32.290 vanessagomez: You know, reporting tab.
124 00:09:34.020 ⇒ 00:09:36.169 vanessagomez: So, I know he, like, set up
125 00:09:36.880 ⇒ 00:09:42.299 vanessagomez: something of a report, but, and I renamed it as well in the Explorer.
126 00:09:43.520 ⇒ 00:09:46.009 vanessagomez: tab, it’s just called, like, Influencers, I think.
127 00:09:47.580 ⇒ 00:09:52.279 vanessagomez: But I don’t know, what if you mean, a simple query should be able to do this?
128 00:09:54.140 ⇒ 00:09:56.049 Henry Zhao: And what does he mean by 14-day conversion?
129 00:09:56.410 ⇒ 00:09:59.850 Henry Zhao: Like, I’m confused what we are actually trying to do.
130 00:10:00.330 ⇒ 00:10:15.840 vanessagomez: I don’t know, I’m guessing he was like… he asked for the conversions, and I was like… we told him, and he was like, is that from Upfluence? And we said yes, and he said, look at something more than UpFluence, look at GA4, and work with Brainforge to give you an idea what the 14-day conversion data looks like.
131 00:10:18.110 ⇒ 00:10:21.370 Henry Zhao: Okay, we can look at that through,
132 00:10:22.140 ⇒ 00:10:26.649 Henry Zhao: Mixpanel, which I just gave a training on. Oh, what are you guys seeing right now?
133 00:10:27.350 ⇒ 00:10:29.009 vanessagomez: I see Google.
134 00:10:31.960 ⇒ 00:10:35.579 Henry Zhao: Or let’s try Google Analytics alongside it.
135 00:10:35.750 ⇒ 00:10:37.690 Henry Zhao: Let’s just see what it shows up as.
136 00:10:41.350 ⇒ 00:10:54.140 Henry Zhao: Alright, so one we can do is, this, funnels… So we can say, loaded a page…
137 00:10:55.920 ⇒ 00:11:02.959 Henry Zhao: filter by… so what was it before? It was… Source was Uploence?
138 00:11:03.500 ⇒ 00:11:09.100 vanessagomez: What did we have? We had source as upfluence, capital U.
139 00:11:09.690 ⇒ 00:11:11.299 vanessagomez: Okay. We had Cam.
140 00:11:11.300 ⇒ 00:11:13.170 Henry Zhao: Version, I’m assuming, is order completed?
141 00:11:14.560 ⇒ 00:11:15.359 vanessagomez: What was that?
142 00:11:15.820 ⇒ 00:11:18.400 Henry Zhao: And then the conversion he’s asking for is maybe order completed.
143 00:11:19.370 ⇒ 00:11:20.330 vanessagomez: Yes, I think so.
144 00:11:20.330 ⇒ 00:11:20.890 allisonbaird: Yeah.
145 00:11:21.340 ⇒ 00:11:23.170 Henry Zhao: Okay, so here’s 14-day conversion.
146 00:11:23.490 ⇒ 00:11:24.120 vanessagomez: Okay.
147 00:11:25.120 ⇒ 00:11:29.810 Henry Zhao: So yeah, in the last 30 days, it was 0.87%. You can also look at it over time.
148 00:11:35.260 ⇒ 00:11:40.149 Henry Zhao: So yeah, it’s about 1-2% of people that come in through influencers end up ordering completed.
149 00:11:45.630 ⇒ 00:11:49.829 Henry Zhao: Let’s, let’s check that with, Google Analytics, supports.
150 00:11:55.280 ⇒ 00:11:56.839 Henry Zhao: I guess, acquisition?
151 00:12:08.830 ⇒ 00:12:09.799 Henry Zhao: I think it’s here.
152 00:12:26.370 ⇒ 00:12:31.039 Henry Zhao: So we look from Session Start to Purchase. We’ll filter by…
153 00:12:35.430 ⇒ 00:12:36.580 Henry Zhao: Source…
154 00:12:45.610 ⇒ 00:12:47.800 Henry Zhao: Is there any other source, just Upfluence?
155 00:12:47.800 ⇒ 00:12:49.100 vanessagomez: Nope, just effluence.
156 00:12:53.030 ⇒ 00:12:55.159 Henry Zhao: Let’s look at last 90 days also.
157 00:13:14.470 ⇒ 00:13:16.300 Henry Zhao: I don’t know that this is set up properly, so…
158 00:13:19.090 ⇒ 00:13:24.740 vanessagomez: Go to the Explore thing, the… on the left.
159 00:13:24.920 ⇒ 00:13:31.409 vanessagomez: Yeah, and then there should be something called Influencers or something? Influencer Report?
160 00:13:33.110 ⇒ 00:13:35.710 vanessagomez: So that’s what he showed us last… oh.
161 00:13:38.180 ⇒ 00:13:40.450 vanessagomez: That didn’t pop up for me last time. Okay.
162 00:13:41.710 ⇒ 00:13:46.689 Henry Zhao: Yeah, but purchases are not set up properly, so it either shouldn’t be purchases, or it should be conversions.
163 00:13:46.690 ⇒ 00:13:47.590 vanessagomez: Okay.
164 00:13:47.590 ⇒ 00:13:51.419 Henry Zhao: How do I set this up? I can do it in Looker Studio.
165 00:13:53.160 ⇒ 00:13:54.309 Henry Zhao: Let’s look at it this way.
166 00:13:54.760 ⇒ 00:13:55.420 vanessagomez: Okay.
167 00:13:56.560 ⇒ 00:14:00.250 Henry Zhao: So what we’re gonna… how is he filtering here? Let me see… did he filter it?
168 00:14:02.410 ⇒ 00:14:03.909 Henry Zhao: Cause I don’t see a filter here.
169 00:14:04.210 ⇒ 00:14:07.050 Henry Zhao: Pretty clearly is filtered. Oh, yeah, here it is, okay, source.
170 00:14:07.980 ⇒ 00:14:10.740 Henry Zhao: Okay, so we look at Google Analytics, Eden…
171 00:14:20.880 ⇒ 00:14:21.580 Henry Zhao: Hello.
172 00:14:22.340 ⇒ 00:14:27.109 Henry Zhao: So here, we can do a filter, so do…
173 00:14:27.620 ⇒ 00:14:30.949 Henry Zhao: What did you do first? Sessions. Okay, sessions is fine.
174 00:14:33.180 ⇒ 00:14:35.609 Henry Zhao: So add a chart, add a table for now.
175 00:14:38.010 ⇒ 00:14:45.729 Henry Zhao: Let’s do sessions… And then purchases… No, transactions, I think.
176 00:14:46.950 ⇒ 00:14:48.320 Henry Zhao: What do we have order completed
177 00:14:51.780 ⇒ 00:14:55.559 Henry Zhao: I think it’s transactions, so let’s just take a look at transactions for now. This is really small, but…
178 00:14:57.450 ⇒ 00:14:58.709 Henry Zhao: Can you guys see it?
179 00:14:59.600 ⇒ 00:15:00.270 allisonbaird: Yeah.
180 00:15:00.270 ⇒ 00:15:03.879 Henry Zhao: Okay. So maybe we do the last, 90 days…
181 00:15:08.240 ⇒ 00:15:12.550 Henry Zhao: I just manually put his… I’m gonna filter by source…
182 00:15:41.240 ⇒ 00:15:43.010 Henry Zhao: Okay, Sessions is there.
183 00:15:43.240 ⇒ 00:15:47.639 Henry Zhao: I don’t want the row’s dimension to be… I want it to be medium.
184 00:15:59.790 ⇒ 00:16:01.310 Henry Zhao: It looks really high for me.
185 00:16:02.630 ⇒ 00:16:10.519 Henry Zhao: This is what time frame? This is August 1 through 3rd. Okay. Does it make sense that Ashley Petta has 8… 6,000 sessions in the last 90 days?
186 00:16:11.060 ⇒ 00:16:14.089 vanessagomez: Maybe, can you do the last… can you do just November?
187 00:16:14.460 ⇒ 00:16:15.100 Henry Zhao: Sure.
188 00:16:23.800 ⇒ 00:16:28.060 Henry Zhao: So, Katie, Pat, Sicke, 986 sessions.
189 00:16:29.520 ⇒ 00:16:30.920 allisonbaird: That would make sense.
190 00:16:30.920 ⇒ 00:16:31.590 vanessagomez: Yeah.
191 00:16:32.170 ⇒ 00:16:35.320 Henry Zhao: Yeah, and these transactions look in line with what we see in MixedPanel, so…
192 00:16:35.590 ⇒ 00:16:44.369 vanessagomez: So, but Katie, according to UpFluence, from the 1st through the 19th for November, it says she’s gotten 9 conversions.
193 00:16:45.670 ⇒ 00:16:48.910 vanessagomez: Does that… does that align? Good, good.
194 00:16:48.910 ⇒ 00:16:57.330 Henry Zhao: Good, good, good that you mentioned that. So we can look at our edge data, which is gonna be better than Google, because Google, it needs to be set up properly and all that stuff. So…
195 00:16:59.010 ⇒ 00:17:11.350 Henry Zhao: from attribution… Dot thank you, page, visits… where UTM source equals…
196 00:17:11.900 ⇒ 00:17:14.409 Henry Zhao: We’re looking at Katie Patsky, right?
197 00:17:14.410 ⇒ 00:17:15.720 vanessagomez: Right. Yeah.
198 00:17:21.119 ⇒ 00:17:23.889 Henry Zhao: Did you guys already change her to having the,
199 00:17:25.609 ⇒ 00:17:28.829 Henry Zhao: UTM medium… UTM source being Katie Patsky?
200 00:17:29.219 ⇒ 00:17:30.519 Henry Zhao: No, not yet, right?
201 00:17:31.370 ⇒ 00:17:32.850 vanessagomez: No.
202 00:17:33.290 ⇒ 00:17:35.800 vanessagomez: Might see… medium…
203 00:17:35.800 ⇒ 00:17:36.919 Henry Zhao: We’re making that change now.
204 00:17:37.440 ⇒ 00:17:38.120 vanessagomez: Right.
205 00:17:39.190 ⇒ 00:17:42.560 Henry Zhao: Okay, so we should start seeing more afterwards, but right now I see these 6.
206 00:17:42.560 ⇒ 00:17:44.070 vanessagomez: Which is probably from…
207 00:17:44.070 ⇒ 00:17:46.930 Henry Zhao: Oh, 11 and 19, so it’s… you guys just made the change, right?
208 00:17:48.610 ⇒ 00:17:52.770 vanessagomez: Mmm… I… oh, I…
209 00:17:52.900 ⇒ 00:17:58.990 vanessagomez: Well, we just made the new campaign, but we haven’t added people to that campaign, so…
210 00:18:01.310 ⇒ 00:18:08.110 Henry Zhao: Why are we suddenly seeing… As of 1119, people from Katy Patsky here.
211 00:18:09.990 ⇒ 00:18:19.620 allisonbaird: She did have a lot come through, let’s see, like… She had 6 conversions… that I’ll say today.
212 00:18:21.150 ⇒ 00:18:22.500 Henry Zhao: How many conversions from today?
213 00:18:23.250 ⇒ 00:18:24.150 allisonbaird: 6…
214 00:18:26.570 ⇒ 00:18:36.190 Henry Zhao: Okay, then perfect. Okay, so that’s correct then. So that’s correct. And from before today, there’s 1,053 landing pages, page views from Katie Patsky.
215 00:18:37.170 ⇒ 00:18:43.279 Henry Zhao: Let’s see if I can estimate the conversions. So here’s user ID…
216 00:18:55.430 ⇒ 00:18:56.979 Henry Zhao: So I’m feeling good about this, then.
217 00:18:58.700 ⇒ 00:19:00.589 Henry Zhao: Thank you, page visits.
218 00:19:02.900 ⇒ 00:19:05.429 Henry Zhao: Because, like I said last time, we’ve only set up
219 00:19:07.580 ⇒ 00:19:15.650 Henry Zhao: We’ve only set up the edge layer as of this month, so anything before that, isn’t super reliable.
220 00:19:18.490 ⇒ 00:19:21.639 Henry Zhao: Okay, so if today is 6, that makes me feel good.
221 00:19:22.390 ⇒ 00:19:25.510 Henry Zhao: And then when we check it tomorrow, hopefully it will be matching tomorrow’s.
222 00:19:25.510 ⇒ 00:19:37.870 vanessagomez: So, like, where’s, like, a good way, like, for Allison and I to be like, okay, we’ll go to this, you know, Looker Studio or whatever, and be like, and just kind of see a drop-down list of…
223 00:19:38.140 ⇒ 00:19:40.469 vanessagomez: All of our influencers with
224 00:19:40.610 ⇒ 00:19:51.939 vanessagomez: Traffic, in terms of sessions, and then both, like, those who made a conversion got to the end page, like, just to see those two things for our entire group of influencers.
225 00:19:51.940 ⇒ 00:19:56.020 Henry Zhao: I’ll make a dash, but let’s see if I can get it from this other table we have.
226 00:19:56.340 ⇒ 00:20:00.390 Henry Zhao: If not, we’ll only be able to see it as of, November.
227 00:20:00.620 ⇒ 00:20:02.559 Henry Zhao: Which is obviously not ideal,
228 00:20:06.030 ⇒ 00:20:08.710 Henry Zhao: last ETM.
229 00:20:08.930 ⇒ 00:20:10.030 Henry Zhao: Source.
230 00:20:10.460 ⇒ 00:20:12.130 Henry Zhao: Equals Katie…
231 00:20:22.370 ⇒ 00:20:25.889 Henry Zhao: So this is what the data would look like, order date, I’m guessing?
232 00:20:46.500 ⇒ 00:20:48.230 Henry Zhao: Sorry, give me one second,
233 00:21:02.120 ⇒ 00:21:03.960 Henry Zhao: Order date. I haven’t put order date.
234 00:21:08.440 ⇒ 00:21:09.120 Henry Zhao: Oh.
235 00:21:12.510 ⇒ 00:21:17.590 Henry Zhao: Alright, so… And source… William?
236 00:21:20.860 ⇒ 00:21:22.309 Henry Zhao: Yeah, that’s really odd.
237 00:21:22.510 ⇒ 00:21:24.940 Henry Zhao: I don’t know why I’m only seeing 6 from Katie Patty.
238 00:21:28.440 ⇒ 00:21:31.899 Henry Zhao: Was it maybe spelled… was it maybe spelled differently before today?
239 00:21:38.580 ⇒ 00:21:39.160 vanessagomez: No.
240 00:21:39.400 ⇒ 00:21:43.040 allisonbaird: Or… November 1st to now?
241 00:21:44.260 ⇒ 00:21:46.520 allisonbaird: Because she does have…
242 00:21:47.310 ⇒ 00:21:48.820 Henry Zhao: Katie Johnson, maybe?
243 00:21:49.800 ⇒ 00:21:57.670 allisonbaird: No, that’s another Katie. She did… Katie Paskey did have two conversions on November 18th as well.
244 00:21:57.960 ⇒ 00:22:02.999 vanessagomez: She has 9 total from the first of the 19, so there’s, like, 3 that are, like, missing.
245 00:22:03.200 ⇒ 00:22:04.380 allisonbaird: Yeah…
246 00:22:04.630 ⇒ 00:22:07.359 Henry Zhao: How do you guys know she has 9? Can you show me where you’re getting that data from?
247 00:22:07.660 ⇒ 00:22:08.320 vanessagomez: Yeah.
248 00:22:09.790 ⇒ 00:22:17.449 allisonbaird: Yeah, I’ve got it up, hold on… let’s see, window… Yeah, and this is why it’s important to have the UTMs, organized.
249 00:22:17.520 ⇒ 00:22:20.699 Henry Zhao: So that we can, do this kind of investigation.
250 00:22:22.980 ⇒ 00:22:28.030 Henry Zhao: These have the order numbers, send them to me, and I can exactly figure out why those 3s are missing.
251 00:22:29.230 ⇒ 00:22:32.800 Henry Zhao: Okay, gotcha, so it’s, okay, November 1st…
252 00:22:34.400 ⇒ 00:22:38.869 Henry Zhao: Perfect. If you can send me these order numbers, just copy and paste them to me, I can look into it.
253 00:22:39.290 ⇒ 00:22:40.969 allisonbaird: Got it. Okay, I’ll send you.
254 00:22:40.970 ⇒ 00:22:47.010 Henry Zhao: It might be attributed to something else. So either the UTEMs wasn’t set up properly, or they got attributed to something else. I can look into that and figure it out.
255 00:22:47.520 ⇒ 00:22:50.080 vanessagomez: Do you want access to UpFluence? Like.
256 00:22:51.020 ⇒ 00:22:57.070 Henry Zhao: I don’t think I need at this point, but just send me those PIs, and then I will look into it and let you know what I find.
257 00:22:57.280 ⇒ 00:23:02.419 Henry Zhao: But if it’s a far… if it’s in the beginning of November, which I think I did see, we might not have that, so…
258 00:23:02.660 ⇒ 00:23:06.010 Henry Zhao: We’ll have to… because I don’t think Edge Layer was fully set up by then.
259 00:23:07.580 ⇒ 00:23:08.080 Henry Zhao: Okay?
260 00:23:08.300 ⇒ 00:23:09.949 vanessagomez: Okay, cool.
261 00:23:09.950 ⇒ 00:23:10.730 allisonbaird: Got it.
262 00:23:11.290 ⇒ 00:23:18.659 Henry Zhao: But she did have 1,353 people, landing page visits, so that percentage is still in line with what we were seeing. It’s like 1-2%.
263 00:23:19.880 ⇒ 00:23:21.830 vanessagomez: Okay, cool, yeah,
264 00:23:23.060 ⇒ 00:23:29.240 vanessagomez: So once you do the… figure out the Katie thing, you’ll… you’ll be able to make a dashboard that…
265 00:23:30.210 ⇒ 00:23:32.160 vanessagomez: Easily shows us what we’re looking for.
266 00:23:32.160 ⇒ 00:23:37.329 Henry Zhao: Yeah, but it looks like anything past November 18th should be getting properly tracked, because those 6 and 6 line up perfectly.
267 00:23:38.320 ⇒ 00:23:39.350 vanessagomez: Okay, perfect.
268 00:23:39.670 ⇒ 00:23:40.400 Henry Zhao: Okay?
269 00:23:41.250 ⇒ 00:23:42.040 allisonbaird: Cool.
270 00:23:42.660 ⇒ 00:23:44.250 Henry Zhao: Alright, thank you guys!
271 00:23:44.520 ⇒ 00:23:45.469 vanessagomez: Alright, thanks, Henry.
272 00:23:45.650 ⇒ 00:23:46.150 allisonbaird: Cute.
273 00:23:46.150 ⇒ 00:23:46.950 Henry Zhao: Take care. Bye-bye.
274 00:23:46.950 ⇒ 00:23:47.580 vanessagomez: A.
275 00:23:47.580 ⇒ 00:23:48.090 allisonbaird: Bye.