Meeting Title: Eden Weekly Kick-Off Date: 2025-11-10 Meeting participants: Fireflies.ai Notetaker Joshua, Henry Zhao, Cutter Streeby, Awaish Kumar


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1 00:06:00.050 00:06:01.360 Cutter Streeby: What up, bro?

2 00:06:05.280 00:06:05.720 Henry Zhao: Is it going?

3 00:06:05.720 00:06:06.370 Cutter Streeby: I’m gonna…

4 00:06:10.630 00:06:12.939 Cutter Streeby: We waiting for anybody? You wanna just go?

5 00:06:15.060 00:06:20.690 Henry Zhao: I don’t have much, just finishing the final Catalyst reconciliation.

6 00:06:21.530 00:06:28.600 Henry Zhao: The attribution should be pretty much done, just need to do a final test tomorrow of the data.

7 00:06:28.910 00:06:31.319 Henry Zhao: But we did an initial test today, and it looks fine.

8 00:06:31.950 00:06:37.149 Henry Zhao: So once I have that, I’ll be able to pull the edge layer data for Trinity. I have a meeting tomorrow to go over that.

9 00:06:37.560 00:06:41.889 Henry Zhao: But we also want to kind of clean up some of the UTMs. They were, like, very messy before.

10 00:06:42.040 00:06:49.459 Henry Zhao: So we want to make sure that those are cleaned up. Right now, they’re clean for Organic Social and Catalyst, but we want to then afterwards make sure that it’s clean for… for everything.

11 00:06:50.170 00:06:50.900 Cutter Streeby: Cool.

12 00:06:51.080 00:06:59.760 Cutter Streeby: There’s still that issue that’s triggering nulls to go to Catalyst. Were you on with Zoran and Ryan this morning? Talk about that?

13 00:06:59.760 00:07:01.730 Henry Zhao: We should be… no, but we should be ignoring those.

14 00:07:02.540 00:07:09.959 Cutter Streeby: Alright, so the report… that comes back into Tableau for affiliates, that will come from Catalyst, correct?

15 00:07:11.220 00:07:11.800 Henry Zhao: Yeah.

16 00:07:13.030 00:07:17.130 Cutter Streeby: Cool. And you guys figured out the ad spend issues, and you’re working on that already?

17 00:07:17.370 00:07:22.130 Henry Zhao: Yeah, it’s been fixed, but it needs to sync, so whenever the data syncs, it’ll be back online.

18 00:07:24.170 00:07:25.250 Cutter Streeby: Cool, bro.

19 00:07:25.590 00:07:30.590 Henry Zhao: I heard you guys have some issue with mobile-friendly, though. Do you have any issues with, like, mobile Tableau reports?

20 00:07:30.880 00:07:39.690 Cutter Streeby: No, man, I told Robert this morning, I talked to him already. It’s… it doesn’t… it literally doesn’t download on the phone, but it still works in desktop.

21 00:07:40.020 00:07:40.720 Henry Zhao: Okay.

22 00:07:40.720 00:07:45.779 Cutter Streeby: the phone pushes to sign in to Brainforge Slack to see the… To see the day.

23 00:07:45.780 00:07:46.390 Henry Zhao: Okay.

24 00:07:48.300 00:07:49.500 Henry Zhao: I wonder why that changed.

25 00:07:51.710 00:07:56.020 Cutter Streeby: I think he’s aware of it, though I talked to him this morning about it.

26 00:07:57.420 00:08:00.470 Henry Zhao: I had to figure out why that’s happening, and kinda try to fix that.

27 00:08:01.090 00:08:06.220 Cutter Streeby: Alright, and then we got Wicked, we’re gonna do onboarding with Wicked, Zoran’s gonna run that, right?

28 00:08:06.460 00:08:08.200 Henry Zhao: Oh, okay, cool. I didn’t know that.

29 00:08:08.560 00:08:14.739 Cutter Streeby: I think… I think that’s the plan. Zoran opted for Wicked, and then… We’ll get it going.

30 00:08:17.600 00:08:23.510 Cutter Streeby: The other one that’s coming up is getting Meta and TikTok to fire the same way that Catalyst is.

31 00:08:27.500 00:08:28.350 Henry Zhao: Fair.

32 00:08:28.350 00:08:29.370 Cutter Streeby: Anything else?

33 00:08:39.309 00:08:40.399 Cutter Streeby: Nothing else from you, man.

34 00:08:40.400 00:08:42.469 Henry Zhao: You’re on mute, Awash, if you’re saying anything.

35 00:08:43.150 00:08:43.990 Awaish Kumar: Nope.

36 00:08:45.580 00:08:47.330 Cutter Streeby: Cool. Alright, thanks guys.

37 00:08:47.560 00:08:48.300 Awaish Kumar: Okay.