Meeting Title: Eden + CorralData Case Study Date: 2025-11-06 Meeting participants: Hannah Wang, Robert Tseng, Henry Zhao
WEBVTT
1 00:01:15.990 ⇒ 00:01:17.550 Robert Tseng: Hello!
2 00:01:18.290 ⇒ 00:01:19.350 Hannah Wang: Hi.
3 00:01:21.210 ⇒ 00:01:25.279 Hannah Wang: Did you tell Henry he doesn’t have to come?
4 00:01:26.120 ⇒ 00:01:29.059 Robert Tseng: No, but if he comes, I’ll tell him we can…
5 00:01:29.430 ⇒ 00:01:30.709 Hannah Wang: They can just… okay.
6 00:01:30.710 ⇒ 00:01:32.109 Robert Tseng: We can be here.
7 00:01:32.500 ⇒ 00:01:34.500 Hannah Wang: Okay,
8 00:01:36.330 ⇒ 00:01:50.679 Hannah Wang: Alright, so usually how this goes is I ask you a bunch of questions, and even if it’s redundant or seems obvious, I need you to say it so the transcript can capture it, so…
9 00:01:50.800 ⇒ 00:01:58.029 Hannah Wang: Today we’re going to talk about the Eden case study that uses CARAL data, so…
10 00:01:59.090 ⇒ 00:02:10.160 Hannah Wang: Yes, I guess high level, like, what is the project type? Is it, like, a migration? Like, a deprecation? Like, I just need a two-word blurb of what it is.
11 00:02:12.430 ⇒ 00:02:13.130 Robert Tseng: Yeah.
12 00:02:13.440 ⇒ 00:02:16.430 Robert Tseng: This is a…
13 00:02:37.580 ⇒ 00:02:43.579 Robert Tseng: I don’t know if I can do it in two words. I think it’s… Oh, that’s okay. Yeah. It’s… it’s a…
14 00:02:49.000 ⇒ 00:02:51.230 Hannah Wang: Like, a sentence is okay, too.
15 00:02:56.120 ⇒ 00:03:04.789 Robert Tseng: Yeah, it’s an end-to-end data pipeline for a complex ERP system that we don’t… that would have taken us
16 00:03:05.520 ⇒ 00:03:10.370 Robert Tseng: you know, Over a month to build natively.
17 00:03:11.470 ⇒ 00:03:12.680 Hannah Wang: What’s ERP?
18 00:03:13.650 ⇒ 00:03:37.130 Robert Tseng: It’s an… The… the platform is called Zanody. It’s a… Platform for managing… med spas…
19 00:03:37.610 ⇒ 00:03:41.880 Robert Tseng: So, everything from, like, bookings to…
20 00:03:45.050 ⇒ 00:03:45.710 Robert Tseng: Right.
21 00:03:47.250 ⇒ 00:03:53.230 Robert Tseng: I guess, like, client acquisition to, like, client scheduling, selling products.
22 00:03:53.400 ⇒ 00:03:56.190 Robert Tseng: And…
23 00:03:57.690 ⇒ 00:04:10.519 Robert Tseng: Yeah, it’s usually… it’s a… it’s a specialized ERP for a specific type of business that’s called a… that’s a med spa, which is, like, barbershops, salons, like, spas.
24 00:04:10.520 ⇒ 00:04:10.870 Hannah Wang: Like.
25 00:04:10.870 ⇒ 00:04:14.290 Robert Tseng: fitness studios, those are all kind of part of med spas.
26 00:04:15.230 ⇒ 00:04:18.760 Hannah Wang: Does ERP stand for Enterprise Resource Planning?
27 00:04:19.269 ⇒ 00:04:20.399 Robert Tseng: Yeah.
28 00:04:20.620 ⇒ 00:04:21.300 Hannah Wang: Okay.
29 00:04:21.870 ⇒ 00:04:28.759 Hannah Wang: Okay, and then how… how long did the project take? Like, Q2, Q3, like, 2 months? A week?
30 00:04:29.730 ⇒ 00:04:34.849 Robert Tseng: This was in Q2. Corral kind of spun up.
31 00:04:36.580 ⇒ 00:04:42.770 Robert Tseng: the… Platform within a week.
32 00:04:43.110 ⇒ 00:04:54.409 Robert Tseng: I mean, it took… it really just took a day to… to, connect the data, because they have the native data connectors there, and they already have all of the
33 00:04:54.820 ⇒ 00:04:58.550 Robert Tseng: The data modeled, So…
34 00:04:59.030 ⇒ 00:05:07.859 Robert Tseng: Seeing… yeah, we got data within the first day into their platform, and then there was just some back and forth to get,
35 00:05:08.950 ⇒ 00:05:18.269 Robert Tseng: The requirements from the client To customize, like, what their initial dashboards would look like.
36 00:05:18.860 ⇒ 00:05:19.730 Hannah Wang: Okay.
37 00:05:21.590 ⇒ 00:05:26.780 Hannah Wang: Okay, I’ll just say Q2. Unless you think that
38 00:05:27.580 ⇒ 00:05:41.629 Hannah Wang: Okay, nevermind. It’s okay. I’ll ask you to look at the case study later. And then I’m assuming you were the… were you the engineer, or were you PM, or who… who were the team members that were involved?
39 00:05:42.740 ⇒ 00:05:44.859 Robert Tseng: It was just me and a wife.
40 00:05:45.440 ⇒ 00:05:46.100 Hannah Wang: Okay.
41 00:05:47.620 ⇒ 00:05:49.319 Hannah Wang: And then you were a PM?
42 00:05:50.000 ⇒ 00:05:54.739 Hannah Wang: Or, like, lead str… like, what’s the title of…
43 00:05:55.280 ⇒ 00:06:05.070 Robert Tseng: Yeah, yeah, you… you can say that I was this strategist, and he was the…
44 00:06:06.160 ⇒ 00:06:10.870 Robert Tseng: our internal, like, engineering lead. We also worked with
45 00:06:11.060 ⇒ 00:06:18.710 Robert Tseng: Corral had a solutions engineer, obviously, because they need… like, we need engineers on both sides to kind of make sure things are,
46 00:06:20.330 ⇒ 00:06:23.300 Robert Tseng: Working as they are expected to.
47 00:06:23.600 ⇒ 00:06:29.490 Hannah Wang: Okay, that’s… that’s great. I’ll include the corral data person, because it’s a co-branded
48 00:06:29.680 ⇒ 00:06:43.660 Hannah Wang: Yeah. Okay. And so, moving on to the context, I just want to understand, like, the environment before we implemented the solution. So, yeah, what was the working environment like?
49 00:06:43.770 ⇒ 00:06:52.139 Hannah Wang: before the project started. It was, like, data everywhere, like, yeah, what… why was… why did we need to come in? Yeah.
50 00:06:52.140 ⇒ 00:07:02.249 Robert Tseng: So, Zenody has native reporting, but it’s very rigid, the… it’s… it’s hard to…
51 00:07:02.370 ⇒ 00:07:05.960 Robert Tseng: There’s… there’s this very limited visualization.
52 00:07:06.070 ⇒ 00:07:11.260 Robert Tseng: All the reporting is kind of templated, so you can’t really, like, add
53 00:07:12.730 ⇒ 00:07:28.269 Robert Tseng: the fields that you want very easily. It’s a common pain in most ERP systems. They’re not really built for reporting, they’re just built for running your operation and then kind of spitting out, like, templated reports. So, for a dynamic business, like.
54 00:07:28.670 ⇒ 00:07:30.010 Robert Tseng: Eden, that’s…
55 00:07:30.330 ⇒ 00:07:41.239 Robert Tseng: You know, they launched their new… their first health club, and they needed to get to, like, product and service level,
56 00:07:43.380 ⇒ 00:07:46.380 Robert Tseng: revenue reporting. That was not…
57 00:07:46.650 ⇒ 00:07:54.050 Robert Tseng: easily, viewable within Sunoti, and… So…
58 00:07:57.230 ⇒ 00:08:07.919 Robert Tseng: Yeah, I guess the solution is, like, you manually export CSVs out of Sanoti, and you stitch it together yourself in Excel or using Python.
59 00:08:08.160 ⇒ 00:08:16.860 Robert Tseng: Or you… we need to define some way to connect to Zenody’s APIs to get the data directly.
60 00:08:16.990 ⇒ 00:08:24.269 Robert Tseng: But if we were to do it ourselves, we… you know, there are… there are…
61 00:08:24.520 ⇒ 00:08:38.220 Robert Tseng: over 50 objects within the Zenody API, it’s just… it just would have taken us some time to be able to, do all the data modeling.
62 00:08:39.690 ⇒ 00:08:49.959 Robert Tseng: what’s great about Corral is that they are data engineering, And… And data visualization.
63 00:08:50.630 ⇒ 00:08:57.919 Robert Tseng: In the same tool. So, they already kind of did the legwork of building
64 00:08:57.980 ⇒ 00:09:04.929 Robert Tseng: custom connectors and data modeling for Zenodi. So it’s as easy as, like, kind of clicking a button for us.
65 00:09:04.970 ⇒ 00:09:24.619 Robert Tseng: And then immediately from there, like, their whole offering is that you can use AI to build reporting. So you’re, as a non-technical user, just, like, describing what you want, and their platform will generate the reports that you want. So that makes it easy, because this is now
66 00:09:24.700 ⇒ 00:09:40.539 Robert Tseng: the whole business… like, the whole business unit of, like, the Eden Health Club relies on Corral for reporting, and we don’t have to serve them at all. Like, they are completely self-service and self-contained within Corral.
67 00:09:40.770 ⇒ 00:09:41.760 Robert Tseng: themselves.
68 00:09:43.610 ⇒ 00:09:46.370 Hannah Wang: I see. What… so why…
69 00:09:47.720 ⇒ 00:09:56.669 Hannah Wang: like, if… if it’s completely self-service, like, Corral can do everything, basically, like, where… what role did we play in…
70 00:09:56.950 ⇒ 00:09:58.040 Hannah Wang: this hole.
71 00:09:58.240 ⇒ 00:10:00.510 Hannah Wang: Case study solution.
72 00:10:00.660 ⇒ 00:10:01.400 Hannah Wang: Thanks.
73 00:10:02.140 ⇒ 00:10:03.240 Robert Tseng: Not much.
74 00:10:03.400 ⇒ 00:10:04.430 Robert Tseng: We’re just…
75 00:10:05.050 ⇒ 00:10:15.340 Robert Tseng: We… we just pushed… we just pushed this capability to them, and they… they just did it. We didn’t… the point of going with them was that we didn’t… so we didn’t have to do anything.
76 00:10:15.540 ⇒ 00:10:16.470 Hannah Wang: Got it.
77 00:10:16.800 ⇒ 00:10:22.450 Hannah Wang: Okay, and previously to, I guess, integrating with Corral,
78 00:10:22.830 ⇒ 00:10:27.699 Hannah Wang: Was there any previous effort to… to solve the problem?
79 00:10:29.850 ⇒ 00:10:42.949 Robert Tseng: Yeah, I mean, we looked at, you know, the API, we knew, like, how complicated that system was, and that’s why we said it would take us a month to stand it up on our own. Yeah, it was just a matter of, like.
80 00:10:43.580 ⇒ 00:10:45.370 Robert Tseng: Speed and convenience.
81 00:10:45.870 ⇒ 00:10:53.720 Robert Tseng: The fact that this whole business unit doesn’t need to rely on our team, we can stay focused on
82 00:10:53.850 ⇒ 00:10:58.950 Robert Tseng: other parts of the business, and Corral was a good partner for us, to…
83 00:10:59.410 ⇒ 00:11:02.740 Robert Tseng: to meet this… this use case. Like, they’re… yeah, I mean, they’re…
84 00:11:02.900 ⇒ 00:11:08.690 Robert Tseng: They… they… they have a lot of… they have a lot of expertise within this,
85 00:11:09.480 ⇒ 00:11:13.560 Robert Tseng: Within this sector, so they don’t, they don’t really, they don’t really need us.
86 00:11:14.230 ⇒ 00:11:14.880 Hannah Wang: Okay.
87 00:11:15.130 ⇒ 00:11:22.369 Hannah Wang: Hi, Henry. You can feel free to hop off. I think Robert’s got it. You can stay if you want to hear more about it, but if you.
88 00:11:22.370 ⇒ 00:11:24.119 Henry Zhao: Okay, I’ll stay in the air, learn more about it.
89 00:11:24.450 ⇒ 00:11:25.290 Hannah Wang: Okay, sure.
90 00:11:25.290 ⇒ 00:11:26.800 Henry Zhao: Thanks, multitask, thanks.
91 00:11:26.800 ⇒ 00:11:38.270 Hannah Wang: Okay, okay, so moving on to, I guess, the challenge, I just want to uncover, like, the pain points that Eden was having, and I guess the consequences of
92 00:11:38.630 ⇒ 00:11:41.319 Hannah Wang: the pain points, so… I know you kind of…
93 00:11:42.120 ⇒ 00:11:47.680 Hannah Wang: alluded to the problems, but just be more explicit about it. Like, what specific
94 00:11:47.860 ⇒ 00:11:54.800 Hannah Wang: problems was Eden ex… like, what challenges were they facing because they didn’t have any of this, like.
95 00:11:55.180 ⇒ 00:12:01.029 Hannah Wang: data and stuff. Sorry, my questions are not very technically worded, so…
96 00:12:01.030 ⇒ 00:12:09.510 Robert Tseng: Oh, no, you’re, you’re, you’re, you’re doing great. The problem was that,
97 00:12:10.720 ⇒ 00:12:17.250 Robert Tseng: I mean, I want to go and find their, like, actual words. Like, I… if I can just take, like, a minute to search Slack.
98 00:12:17.520 ⇒ 00:12:18.280 Hannah Wang: Sure.
99 00:13:26.900 ⇒ 00:13:35.679 Robert Tseng: Well, I mean, I… if it’ll take me longer, I’m not able to find the exact words I’m looking for. I think in general,
100 00:13:39.790 ⇒ 00:13:43.340 Robert Tseng: Yeah, there was a specific type of, like, sales accrual…
101 00:13:43.670 ⇒ 00:13:48.789 Robert Tseng: of reporting that they needed at the product and service level.
102 00:13:53.080 ⇒ 00:13:56.319 Robert Tseng: Yeah, it’s just… there’s a level of, like.
103 00:13:58.690 ⇒ 00:14:03.509 Robert Tseng: this level of segmentation is, like, not possible within Zenody reporting natively.
104 00:14:03.640 ⇒ 00:14:16.780 Robert Tseng: So… yeah, I guess people… the operators are not able to… C…
105 00:14:23.480 ⇒ 00:14:35.460 Robert Tseng: They’re not able to see the business the way they want to, they’re not able to, like, their products and services aren’t accurately represented, and there’s no need reporting, like, defaults,
106 00:14:36.200 ⇒ 00:14:45.469 Robert Tseng: Yeah, I just… it’s not… it’s not an accurate view of the business. They need to know early on, like, what’s working, what’s not working, so that they can adjust the pricing.
107 00:14:45.710 ⇒ 00:14:52.710 Robert Tseng: of their… Of, of their offerings, and… and to…
108 00:14:52.930 ⇒ 00:14:58.239 Robert Tseng: Yeah, just get early signal on, like, what’s… what’s an effective,
109 00:14:58.760 ⇒ 00:15:04.220 Robert Tseng: you know, what are the… what are the… what are the effective packages that they’re able to put together, so…
110 00:15:06.350 ⇒ 00:15:25.680 Robert Tseng: Yeah, it’s… this is, like, just basic… this is foundational operational reporting. Without it, you’re kind of flying blind. You’re just able to see, like, money coming in and out of the business, but you’re not able to really, figure out what’s driving, the business… well, yeah, what’s… what’s driving, the… the revenue.
111 00:15:27.090 ⇒ 00:15:29.929 Hannah Wang: Okay, perfect.
112 00:15:31.190 ⇒ 00:15:46.789 Hannah Wang: The next section is going into the solution, so this is also for my sake. Like, if you can share your screen and just, like, show me the setup and everything, like, I feel like I can visualize it more, but basically, I’m gonna ask you to walk through
113 00:15:47.130 ⇒ 00:15:50.060 Hannah Wang: The entire solution from end to end.
114 00:15:50.370 ⇒ 00:15:53.739 Hannah Wang: I know using… integrating with Corral makes it a lot…
115 00:15:53.850 ⇒ 00:16:01.979 Hannah Wang: easier, so I just want to, like, yeah, just talk me through it, and if you can, like, share your screen with me so I can see it as well.
116 00:16:03.870 ⇒ 00:16:05.790 Robert Tseng: Yeah, sure.
117 00:16:11.390 ⇒ 00:16:16.070 Robert Tseng: I haven’t logged into this thing in so long, I don’t even have my password.
118 00:16:40.290 ⇒ 00:16:42.070 Robert Tseng: Okay, there we go.
119 00:16:48.520 ⇒ 00:16:59.850 Robert Tseng: So… Yeah, this is the dashboard that they built. So…
120 00:17:03.170 ⇒ 00:17:09.089 Robert Tseng: I guess you can see revenue broken out by service and by product on a daily basis.
121 00:17:09.560 ⇒ 00:17:16.069 Robert Tseng: If they wanted to, they could say, I want to see this by month.
122 00:17:16.410 ⇒ 00:17:20.940 Robert Tseng: Instead of 5-day… then… .
123 00:17:23.579 ⇒ 00:17:25.549 Hannah Wang: Oh, that’s cool. Wow.
124 00:17:26.579 ⇒ 00:17:29.669 Robert Tseng: Yeah, it should be able to change this.
125 00:17:38.259 ⇒ 00:17:41.519 Robert Tseng: I mean, they set this up, and they’re not really changing it.
126 00:17:41.889 ⇒ 00:17:45.829 Robert Tseng: Often, which is… makes sense, like…
127 00:17:58.919 ⇒ 00:18:02.749 Robert Tseng: This is a bit slower than I thought it was, but…
128 00:18:03.309 ⇒ 00:18:11.089 Robert Tseng: Still faster than passing it to someone on our team who would have to go and Manually, kind of.
129 00:18:12.109 ⇒ 00:18:21.939 Robert Tseng: Well, first, you would need to change the data model, you would need to move the underlying data set to a new query that’s able to roll it up by month.
130 00:18:22.089 ⇒ 00:18:27.869 Robert Tseng: And then, and then in Tableau, you would have to go and actually, like.
131 00:18:28.359 ⇒ 00:18:37.439 Robert Tseng: change, some of the layout as well. So, it definitely would… making a small change like that would be, like, at least 30 minutes, so…
132 00:18:37.440 ⇒ 00:18:38.330 Hannah Wang: Oh, wow.
133 00:18:41.200 ⇒ 00:18:46.060 Robert Tseng: Okay, well, I mean, this looks like it flopped, like, it doesn’t look like it really…
134 00:18:47.030 ⇒ 00:18:48.230 Robert Tseng: Oh, wait, no, it did.
135 00:18:48.430 ⇒ 00:18:55.369 Robert Tseng: No, it didn’t work. Okay, well, whatever. Like, that’s… that’s generally… that’s how they made these reports. They just, like, used AI to prompt it, I guess.
136 00:18:55.370 ⇒ 00:18:56.290 Hannah Wang: Okay.
137 00:18:58.810 ⇒ 00:19:01.080 Hannah Wang: They, as in Eden, like, they…
138 00:19:01.420 ⇒ 00:19:07.779 Robert Tseng: Yeah, yeah, and then if there are any issues, then they’re kind of working with Corral directly to go and, like, make the change… make the changes.
139 00:19:07.980 ⇒ 00:19:14.999 Robert Tseng: But yeah, like, you know, when someone comes in here, they’re not always, like, looking at these reports, maybe they’re just wanting to be, like.
140 00:19:17.100 ⇒ 00:19:28.499 Robert Tseng: Okay, what was the total sales accrual revenue by item tied for the past month? Like, you don’t really need, to build.
141 00:19:30.010 ⇒ 00:19:30.780 Hannah Wang: Hmm.
142 00:19:30.870 ⇒ 00:19:34.529 Robert Tseng: a new report for that. You can just, like, ask
143 00:19:34.880 ⇒ 00:19:40.880 Robert Tseng: their AI thing, and then… and then it’ll give us the answer, I suppose, which…
144 00:19:41.450 ⇒ 00:19:48.519 Robert Tseng: Yeah, so then you could take this, and you can just, like, add it to the dashboard if you want, or you can, like, make adjustments here.
145 00:19:50.270 ⇒ 00:19:55.550 Robert Tseng: But, yeah, I mean, the questions they’re asking are pretty simple at this point, so there’s not really much…
146 00:19:55.670 ⇒ 00:19:57.260 Robert Tseng: We need to change this.
147 00:19:57.550 ⇒ 00:19:59.460 Hannah Wang: Do you think most of the…
148 00:19:59.850 ⇒ 00:20:06.029 Hannah Wang: Eden operators, they, like, use the Ask Corral, or do you think they actually look at the dashboard?
149 00:20:06.350 ⇒ 00:20:19.259 Robert Tseng: Yeah, I mean, I’m sure they’re looking at the dashboard daily, but then, rather than going in and asking… making the changes, if… just kind of like what I did, I just, like, asked it to change the period, like, it… and now I was only looking at the past month.
150 00:20:19.450 ⇒ 00:20:26.250 Robert Tseng: like, just the month of October, and it kind of… that filter got applied across the entire dashboard.
151 00:20:26.480 ⇒ 00:20:36.609 Robert Tseng: I mean, if you were a proficient BI user, you would just go in and change the filters yourself, so that seems like a pretty simple, thing, but I could…
152 00:20:37.150 ⇒ 00:20:43.720 Robert Tseng: I mean, I… I could… I mean, frankly, it’s just… there’s nothing that complicated about this. Yeah. So, yeah.
153 00:20:43.720 ⇒ 00:20:45.150 Hannah Wang: Okay.
154 00:20:46.200 ⇒ 00:20:50.939 Hannah Wang: And then… Is there anything about, like, the…
155 00:20:51.790 ⇒ 00:20:58.669 Hannah Wang: set up itself. I know you, like, clicked a couple buttons or something, and then you just, like, set up
156 00:20:59.040 ⇒ 00:21:05.539 Hannah Wang: you, like, integrate… how did you integrate Corral with all the Eden data that was existing? Like, on the back end, like.
157 00:21:05.730 ⇒ 00:21:08.650 Hannah Wang: How… how did you, like, connect it, or…
158 00:21:08.650 ⇒ 00:21:10.949 Robert Tseng: This isn’t integrated into anything. This is just.
159 00:21:10.950 ⇒ 00:21:11.470 Hannah Wang: Stop.
160 00:21:11.470 ⇒ 00:21:13.340 Robert Tseng: This is just Zenoti data.
161 00:21:14.060 ⇒ 00:21:16.869 Hannah Wang: So, Corral pulls Zanodi data.
162 00:21:16.870 ⇒ 00:21:22.120 Robert Tseng: just pulls Zanoti data in a, I think you can…
163 00:21:22.350 ⇒ 00:21:27.540 Robert Tseng: do and explore your data. Yeah, so then they pretty much just show you, like.
164 00:21:27.540 ⇒ 00:21:28.270 Hannah Wang: Mmm.
165 00:21:28.270 ⇒ 00:21:34.399 Robert Tseng: They moved… they moved all… they hosted in Metabase. You can go and you can look at all the,
166 00:21:35.970 ⇒ 00:21:36.650 Robert Tseng: Like…
167 00:21:37.180 ⇒ 00:21:50.389 Robert Tseng: Yeah, like, these are all the Zenodi tables that we would have to have pulled out ourselves. We wouldn’t have used Airbuy, we would have used Polycomic, and then they built a bunch of other tables, like, this would have taken our team, like, you know, some…
168 00:21:50.690 ⇒ 00:21:51.900 Robert Tseng: time to build.
169 00:21:53.130 ⇒ 00:22:00.180 Robert Tseng: Yeah, so this is, like, the data modeling piece. It’s just the fact that this is, like, really plug and play, it’s ready, ready to go. That’s why we used it.
170 00:22:00.300 ⇒ 00:22:02.929 Robert Tseng: I mean, we could… I mean…
171 00:22:03.140 ⇒ 00:22:12.470 Robert Tseng: this should not be on the record, but, like, now that we have this, like, our team could reproduce this in, like, 2 weeks, probably. Like, I would just copy all of their models.
172 00:22:12.570 ⇒ 00:22:24.180 Robert Tseng: then I would go and get the data directly from Zenoti, and then I would just… now that I know what the reports look like, these are… it’s great, like, it’s like… these are all the requirements that we need. I know exactly what the reports
173 00:22:24.710 ⇒ 00:22:30.809 Robert Tseng: and I know what all the models should be, so we could just, like, we could just rip it and copy it, but, like.
174 00:22:30.810 ⇒ 00:22:31.230 Hannah Wang: I see.
175 00:22:31.230 ⇒ 00:22:34.169 Robert Tseng: You know, we’re… they’re a partner, we’re not gonna do that.
176 00:22:34.170 ⇒ 00:22:34.730 Hannah Wang: Alright.
177 00:22:34.730 ⇒ 00:22:39.500 Robert Tseng: It’s… if Eden wants to pay, like, they can pay, yeah.
178 00:22:40.000 ⇒ 00:22:40.790 Hannah Wang: Okay.
179 00:22:41.060 ⇒ 00:22:42.150 Robert Tseng: Okay, great.
180 00:22:42.610 ⇒ 00:22:46.110 Hannah Wang: Okay.
181 00:22:46.870 ⇒ 00:23:05.370 Hannah Wang: And then, lastly, the last section is just the results. So, I usually ask if there’s any, like, metrics that change, obviously, because numbers are great, but if not, then, just, like, any feedback from the Eden team, would be… would be great for this section.
182 00:23:06.000 ⇒ 00:23:06.710 Hannah Wang: So, what were the.
183 00:23:06.710 ⇒ 00:23:07.059 Robert Tseng: There we go.
184 00:23:07.060 ⇒ 00:23:07.679 Hannah Wang: I guess.
185 00:23:07.680 ⇒ 00:23:15.000 Robert Tseng: I think they were happy to see that, like, they have this type of reporting, like.
186 00:23:15.750 ⇒ 00:23:18.979 Robert Tseng: I frankly don’t know what decisions they’ve made off of them.
187 00:23:22.530 ⇒ 00:23:24.100 Robert Tseng: I… I guess…
188 00:23:25.570 ⇒ 00:23:32.549 Robert Tseng: Yeah, I… I… I guess if I have to say something for the record, it’s more like,
189 00:23:33.170 ⇒ 00:23:51.209 Robert Tseng: Yeah, we can dress it up a bit more. Okay, they’re able to have a granular view of their daily revenue across their service and product offerings, so they can better optimize, like, the… their… they can better… they can better optimize their offerings.
190 00:23:51.300 ⇒ 00:23:57.980 Robert Tseng: They’ve shifted their business to be… or to be mostly services, which are…
191 00:23:58.270 ⇒ 00:24:14.299 Robert Tseng: higher margin and, kind of more in line with kind of where they wanted to go. They’re able to benchmark the performance of their providers as well, to know, like, who their best, providers, how much… how much revenue they drive.
192 00:24:14.490 ⇒ 00:24:28.080 Robert Tseng: And they’re able to better, kind of manage, like, the life cycle of their, of their guests as well. So, this is a pretty healthy, like, split where, you know, like.
193 00:24:28.200 ⇒ 00:24:37.409 Robert Tseng: 20 to… less than 30% of the revenue is coming from new users, so that means they have a pretty loyal returning customer base, and
194 00:24:37.690 ⇒ 00:24:46.359 Robert Tseng: Yeah, like, it just helps them to… to kind of monitor that. So, yeah, I think this is… this is the, like.
195 00:24:46.650 ⇒ 00:24:49.439 Robert Tseng: This is the level of, like, operational…
196 00:24:52.740 ⇒ 00:24:57.809 Robert Tseng: Detail that they need to run their business, is kind of basically the gist of it.
197 00:24:57.810 ⇒ 00:24:59.330 Hannah Wang: Okay.
198 00:25:00.040 ⇒ 00:25:05.799 Hannah Wang: And then just for my… my sake of understanding, what… what’s the provider thing? Like, the…
199 00:25:05.800 ⇒ 00:25:18.310 Robert Tseng: Provider is, like, a plastic surgeon. She’s not a plastic surgeon. Christina does, like, Botox, so not surprising that she drives more revenue than the wellness room, which is just, like, a…
200 00:25:18.880 ⇒ 00:25:23.729 Robert Tseng: Like, I don’t know, one of those meditation rooms that they have in office buildings.
201 00:25:23.730 ⇒ 00:25:25.330 Hannah Wang: Yeah, okay, I see.
202 00:25:25.330 ⇒ 00:25:26.110 Robert Tseng: Yeah.
203 00:25:26.810 ⇒ 00:25:29.860 Hannah Wang: So that’s their service, basically. Like, these are the services.
204 00:25:29.860 ⇒ 00:25:31.839 Robert Tseng: Yeah, these other service providers, yeah.
205 00:25:31.840 ⇒ 00:25:33.260 Hannah Wang: Okay. Yep.
206 00:25:33.410 ⇒ 00:25:37.049 Hannah Wang: And the products are, like, the GLP-1 stuff, like…
207 00:25:37.050 ⇒ 00:25:45.949 Robert Tseng: Well, yeah, I mean, their products… yeah, I mean, they do administer GLP-1s there. I mean, they don’t have a view of their products, which is kind of surprising to me.
208 00:25:45.950 ⇒ 00:25:46.510 Hannah Wang: -Oh.
209 00:25:46.510 ⇒ 00:25:50.619 Robert Tseng: But, I mean, they sell… I mean, they operate a spa, so they kind of have, like, other…
210 00:25:50.620 ⇒ 00:25:51.160 Hannah Wang: Mmm.
211 00:25:51.330 ⇒ 00:25:56.330 Robert Tseng: I don’t know what else they’re selling, like, I wish I could just drill down into this, but I…
212 00:25:57.930 ⇒ 00:25:59.789 Robert Tseng: I don’t know, I, you know.
213 00:25:59.790 ⇒ 00:26:00.130 Hannah Wang: Yeah.
214 00:26:00.130 ⇒ 00:26:03.990 Robert Tseng: They’re like, our reporting is better, you can do drill downs, so…
215 00:26:03.990 ⇒ 00:26:05.059 Hannah Wang: Yeah. Right.
216 00:26:05.060 ⇒ 00:26:11.939 Robert Tseng: But, yeah, I guess it’s pretty static. You would have to create a new chart to break out the products.
217 00:26:13.340 ⇒ 00:26:23.520 Hannah Wang: Okay, great. I think… I think that’s good. And obviously for this case study, I’m gonna…
218 00:26:24.270 ⇒ 00:26:30.269 Hannah Wang: include, like, oh, a little shout-out to Corral, and just point out, like, what’s…
219 00:26:30.690 ⇒ 00:26:32.190 Hannah Wang: good about it, like, the good.
220 00:26:32.190 ⇒ 00:26:32.580 Robert Tseng: Yeah.
221 00:26:32.580 ⇒ 00:26:48.369 Hannah Wang: Yeah. Because I did that for Amplitude and Mixed Panel, like a case study, for theirs, so I’ll do that, and then I’ll send it to Lauren, and then we can… or I’ll look… ask you for feedback, and then send it to Lauren, and then go from there.
222 00:26:48.370 ⇒ 00:26:49.040 Robert Tseng: Okay.
223 00:26:49.920 ⇒ 00:26:56.379 Hannah Wang: Okay, this was… great. You’re very good at answering my questions, which…
224 00:26:57.110 ⇒ 00:27:03.759 Hannah Wang: yeah, I feel like some people are very roundabout about it, they’re not very direct, and I had to, like.
225 00:27:03.930 ⇒ 00:27:07.750 Hannah Wang: Yeah, push, but you… you’re very straightforward, so thank you.
226 00:27:07.750 ⇒ 00:27:12.689 Robert Tseng: Well, I have to tell the story, and make it sound better than it probably is.
227 00:27:13.210 ⇒ 00:27:14.850 Robert Tseng: A lot of people, so…
228 00:27:14.850 ⇒ 00:27:15.260 Hannah Wang: Yeah.
229 00:27:15.260 ⇒ 00:27:15.880 Robert Tseng: Yeah.
230 00:27:16.410 ⇒ 00:27:27.390 Hannah Wang: Okay, I think that’s all for now. Thanks for grabbing time with me, and I will send you the case study later next week or something.
231 00:27:27.760 ⇒ 00:27:28.720 Robert Tseng: Okay.
232 00:27:28.850 ⇒ 00:27:30.220 Robert Tseng: This was great, thank you.
233 00:27:30.430 ⇒ 00:27:34.630 Robert Tseng: Yep, of course. Did you learn this from Jake? Or, like…
234 00:27:35.550 ⇒ 00:27:36.840 Hannah Wang: Asking questions?
235 00:27:37.160 ⇒ 00:27:37.930 Robert Tseng: Or, like.
236 00:27:38.430 ⇒ 00:27:49.760 Robert Tseng: I don’t know, like, his interviews, like, did we… I wonder, like, if we… not… I don’t know what we’ve… if we’ve, like, tried to replicate what he… what he did for…
237 00:27:49.760 ⇒ 00:28:01.820 Hannah Wang: I see. I… I feel like he left some documentation somewhere about the questions he asks. I didn’t drill into it, I just have my own set of questions, and I kind of.
238 00:28:01.820 ⇒ 00:28:02.540 Robert Tseng: Okay.
239 00:28:02.540 ⇒ 00:28:11.679 Hannah Wang: go through it, but yeah, that’s a… that’s a good point. I mean, he does, like, more SME-related stuff, but I guess it’s translatable to case studies.
240 00:28:11.680 ⇒ 00:28:12.350 Robert Tseng: Yeah.
241 00:28:12.350 ⇒ 00:28:15.049 Hannah Wang: That’s a good point, maybe I should go look at that, but…
242 00:28:15.050 ⇒ 00:28:15.380 Robert Tseng: Yeah.
243 00:28:15.380 ⇒ 00:28:16.040 Hannah Wang: haven’t.
244 00:28:16.150 ⇒ 00:28:16.730 Hannah Wang: Yeah.
245 00:28:16.730 ⇒ 00:28:21.719 Robert Tseng: want to interview SMEs, they can have you interview more people, like, if you enjoy Davis, I don’t know.
246 00:28:22.290 ⇒ 00:28:27.430 Hannah Wang: But I feel like I don’t know what I’m asking, and I don’t want to look dumb, like…
247 00:28:27.430 ⇒ 00:28:29.309 Robert Tseng: I don’t think Jake knows what he’s asking, either.
248 00:28:29.450 ⇒ 00:28:31.180 Hannah Wang: That’s true.
249 00:28:31.720 ⇒ 00:28:32.080 Robert Tseng: Yeah.
250 00:28:32.080 ⇒ 00:28:39.520 Hannah Wang: Okay, yeah, I mean, I… I don’t mind asking questions, so sure, maybe… maybe I can think about that.
251 00:28:39.950 ⇒ 00:28:48.979 Robert Tseng: Hmm, that might help, rather than, like, booking me on calls that, like, keep getting rescheduled with people. Like, that way you can also talk to some people as well.
252 00:28:49.580 ⇒ 00:28:50.569 Hannah Wang: Yeah, I…
253 00:28:50.570 ⇒ 00:28:51.250 Robert Tseng: Yeah.
254 00:28:52.100 ⇒ 00:28:56.009 Hannah Wang: I feel like I’m an okay interviewer, like, I’m decent, so maybe.
255 00:28:56.010 ⇒ 00:28:57.519 Robert Tseng: Yeah, I think you did great.
256 00:28:58.140 ⇒ 00:28:58.820 Hannah Wang: Thanks.
257 00:28:59.010 ⇒ 00:28:59.880 Hannah Wang: Okay.
258 00:29:00.090 ⇒ 00:29:01.660 Hannah Wang: Well, we can think about that.
259 00:29:01.800 ⇒ 00:29:02.530 Hannah Wang: Okay.
260 00:29:02.530 ⇒ 00:29:05.580 Robert Tseng: Cool. Maybe, maybe you talk to Scott.
261 00:29:05.820 ⇒ 00:29:11.550 Hannah Wang: Oh, sure! That might be a little bit more technical, but, yeah.
262 00:29:11.550 ⇒ 00:29:11.980 Robert Tseng: Yeah.
263 00:29:11.980 ⇒ 00:29:21.270 Hannah Wang: to do a lot of research and prep beforehand to understand, like, what the heck he’s gonna talk about. Like, the MarTech stuff, I’m like, well, I don’t know what this is, but… Yeah. Yeah.
264 00:29:21.270 ⇒ 00:29:30.390 Robert Tseng: Yeah, yeah, I mean, we’ll see. Maybe there’s, like, a… there’s a category… I mean, maybe not him, but, like, there’s other people who are more like peers. I mean, I would say he’s, like.
265 00:29:30.680 ⇒ 00:29:46.469 Robert Tseng: I don’t know, he was, like, CMO of HubSpot for, like, 10 years or whatever, so I think I would probably want to… yeah, us to be a bit more prepared when we’re talking to him. But yeah, I think there’s probably other people that we’re just not talk… we haven’t been interviewing that I think would be… would be good to talk to.
266 00:29:46.470 ⇒ 00:29:48.170 Hannah Wang: Okay.
267 00:29:48.290 ⇒ 00:29:50.819 Robert Tseng: Okay, cool. Alright. Alright. Well.
268 00:29:50.820 ⇒ 00:29:51.449 Hannah Wang: Talk to you guys later.
269 00:29:51.450 ⇒ 00:29:52.390 Robert Tseng: Like you later. Bye.
270 00:29:52.390 ⇒ 00:29:53.280 Hannah Wang: Okay, bye.