Meeting Title: Ellie-Hyp-Readme-Eden Standup Date: 2025-10-17 Meeting participants: Uttam Kumaran, Zoran Selinger, Demilade Agboola, Robert Tseng, Henry Zhao, Rico Rejoso, Amber Lin


WEBVTT

1 00:00:08.210 00:00:11.270 Uttam Kumaran: Hello, sorry, other meeting ran late.

2 00:00:17.730 00:00:23.930 Uttam Kumaran: Okay… Can we start with Eden?

3 00:00:24.780 00:00:28.480 Uttam Kumaran: Like, where are we gonna end up today on…

4 00:00:29.330 00:00:33.470 Uttam Kumaran: Tagging and stuff, and, like, what needs to happen today?

5 00:00:35.210 00:00:50.000 Henry Zhao: Okay, so I’ll start. For Eden, literally this whole week has just been working on that Catalyst update, so getting to getting Catalyst the orders that are actually paid, and not just people that

6 00:00:50.250 00:01:00.689 Henry Zhao: Got halfway through the intake. We’re still not at the finish line. There’s just one last, like, thing that we just can’t get past. I’ve asked Zoran for help, I’ve asked Awayish for help.

7 00:01:00.980 00:01:05.270 Henry Zhao: But we’re gonna try and schedule a call with the Catalyst engineers just to ask them some questions.

8 00:01:05.410 00:01:21.900 Henry Zhao: To get this done, and then Awash is also looking at their documentation to see if there’s anything else that, we can do. But basically, what’s happening is Catalyst is, like, advertising GLP-1, which is expensive. People are coming in and then buying NAD, for example, which is a lot cheaper.

9 00:01:21.920 00:01:27.099 Henry Zhao: And then Catalyst is charging us for GLP when they should be getting paid for NAD.

10 00:01:27.380 00:01:35.199 Henry Zhao: So we need to basically send them the product that they can then map and be paid for the correct product, if that makes sense.

11 00:01:35.680 00:01:39.329 Henry Zhao: So basically, you should not be getting any, like…

12 00:01:39.950 00:01:50.420 Henry Zhao: if you guys hear any complaints, like, this is taking too long, like, that’s Brainforge’s fault, it is absolutely not. Like, I think Zoran and Awesh can all attest to this, like, we’ve put, like, our blood and sweat into this this week.

13 00:01:51.890 00:02:01.099 Uttam Kumaran: No, I guess I’m… yeah, I don’t… I mean, I don’t know any of the drama, but I guess, Robert, like, what do you… like, what do you think… what do we need to do today? Should we try to ship this today? Or…

14 00:02:01.210 00:02:03.100 Uttam Kumaran: K…

15 00:02:04.880 00:02:11.720 Robert Tseng: Sorry, you cut out a little bit, but I think, no, I mean, I know that that’s the remaining problem, so…

16 00:02:12.410 00:02:14.549 Henry Zhao: I… I guess if that’s…

17 00:02:14.730 00:02:24.320 Robert Tseng: just… they were expecting it to be done this week, so I don’t know, like, what we have… whatever the delay is, like, I just have to help communicate that.

18 00:02:25.140 00:02:28.159 Uttam Kumaran: Yeah, I guess if I… like, if we were to talk through…

19 00:02:28.540 00:02:35.740 Uttam Kumaran: like, if… what would have been better here? Like, should we have communicated every day, like, progress, basically, and shown, like, a progress bar?

20 00:02:35.740 00:02:38.640 Robert Tseng: That is… that is happening. Henry talks to Cutter a lot, so…

21 00:02:38.640 00:02:44.969 Uttam Kumaran: So what would have… like, what would have saved us? Because what… what do we… I don’t know, we’ve been talking… we talked about it, we’ve been moving items every day on this…

22 00:02:45.380 00:02:58.620 Henry Zhao: on this thing, so it’s not like… I told Robert, nothing could have saved us. This is like… we’re like Spider-Man right now, where we’re getting blamed for, like, the villains existing. Like, all of this is because of Basque and the way that Catalyst was set up. None of this is our fault.

23 00:02:58.620 00:03:06.700 Uttam Kumaran: So we’re making pretty good progress. Like, my… the only thing I came in today thinking about is, like, okay, maybe I should have, like, given a daily update on this work stream, but…

24 00:03:07.110 00:03:17.670 Henry Zhao: I’ve been giving, like, every 3-hour updates, like, I have been giving updates and responding to questions at 2AM, like, every day. There’s no, like, lapse in communication here.

25 00:03:17.670 00:03:18.460 Uttam Kumaran: Yeah.

26 00:03:18.460 00:03:25.509 Henry Zhao: There’s no laps in communication from our end, so nothing could have saved us. Like, we are absolutely, like, doing our best on this.

27 00:03:25.730 00:03:38.320 Henry Zhao: Nothing went wrong on our end, like, everything has gone as smoothly as possible, but it’s like, this was so poorly implemented on the Catalyst and, like, Basque side that we are, like, fixing all this mess. Does that make sense?

28 00:03:39.090 00:03:47.960 Robert Tseng: I would like to be able to tell that story of, like, why the setup was so broken. Yeah, I think that would help me be able to say.

29 00:03:48.380 00:04:11.210 Robert Tseng: I mean, because they… they think it was as simple as, like, sending event… like, they keep comparing it to sending, like, events into meta, like, Cappy, which, obviously, this is not… this is… the complexity is way higher. But in their mind, it’s like, this is just another channel that we’re trying to send events to, why can’t we not do it? And, yeah, so, like, I… I think we… I need to be able to establish… I need to establish the narrative that

30 00:04:11.210 00:04:17.079 Robert Tseng: This is much… Messier and much harder to do than it was to send

31 00:04:17.399 00:04:21.490 Robert Tseng: data into whatever, like Meta and Google Ads, and…

32 00:04:21.760 00:04:25.269 Robert Tseng: Yeah, like, I think that’s what I need to be able to tell them.

33 00:04:25.690 00:04:35.299 Henry Zhao: Yeah. And maybe, like, say it in a way that it doesn’t sound like you’re blaming them, but it’s like, if this issue already happened with the offer, why did we rush into this deal with Catalyst without resolving all these issues first?

34 00:04:36.490 00:04:38.210 Robert Tseng: Yeah, of course, yeah.

35 00:04:38.210 00:04:40.510 Uttam Kumaran: Phil, can you… can you give me the… the bullets?

36 00:04:40.760 00:04:41.620 Uttam Kumaran: Henry?

37 00:04:42.420 00:04:51.499 Henry Zhao: Yeah, so basically, we were supposed to be paying Catalysts only when people get to a specific thank you page, okay? So that’s the initial…

38 00:04:51.720 00:04:58.889 Henry Zhao: problem, right? But the thank you page doesn’t have a GTM container, because Basque either says… they say they will not add it.

39 00:04:58.890 00:05:00.240 Robert Tseng: They will not add it, yeah.

40 00:05:01.610 00:05:18.569 Henry Zhao: Okay, but they didn’t communicate this to me. They made it seem like it’s… they kept saying, this is just an easy fix, we’re gonna talk to Basque and get it fixed, but they never did. So I was like, okay, fine, we’ll look at alternative solutions. Okay, so my alternative solution was… so our alternative solution was have Basque fire an event to us.

41 00:05:18.870 00:05:23.209 Henry Zhao: On that page that we can then send signals on, okay?

42 00:05:23.360 00:05:29.300 Henry Zhao: So they did, but they took until October 10th, so I can’t do anything until Basque fixes that, so that’s a week ago.

43 00:05:29.930 00:05:33.529 Henry Zhao: They sent it to us, but then we need to test it to make sure it was actually working.

44 00:05:33.670 00:05:48.400 Henry Zhao: But then they told us that it looks different on every single landing page. So I can’t test, like, 17 different landing pages and document, like, what it is on each landing page. Not to mention, they weren’t giving me, like, how do I send the credit card information, get past the, like, payment portal.

45 00:05:48.530 00:06:03.740 Henry Zhao: without, like, for… to test each landing page, right? So I, like, spent a day just, like, trying to get coupon codes and landing pages from them that were all incorrect. So, okay, so finally I tested it. I have all the pixel helpers and, like, all the great documentation and snapshots done.

46 00:06:04.050 00:06:14.829 Henry Zhao: Then, I find out that, like, there’s all these missing IDs, which then I resolve, but then it’s the wrong ID, right? They’re giving us the transaction ID, they’re giving us the BASC ID when we need the transaction ID.

47 00:06:15.140 00:06:20.799 Henry Zhao: Right? And now they’re telling me today that they also need the product sent so that we’re paying them on the right product. So it’s like…

48 00:06:21.260 00:06:25.790 Henry Zhao: problem one was solved, then they’re like, there’s problem 2, then problem two was solved, then they’re like, there’s problem three. It’s like…

49 00:06:26.130 00:06:29.920 Henry Zhao: You know what I mean? The complexity, I don’t think they even knew what the complexity was.

50 00:06:30.440 00:06:31.160 Robert Tseng: Yeah.

51 00:06:31.160 00:06:36.240 Uttam Kumaran: Yeah, I mean, dude, this timing is, like, this is just a week, so there’s, like, no fucking way you can get something like this done.

52 00:06:36.450 00:06:37.360 Uttam Kumaran: A week.

53 00:06:37.830 00:06:39.870 Uttam Kumaran: So… Yeah, I…

54 00:06:40.440 00:06:47.079 Uttam Kumaran: this is a lot of work. So, I would go tell them that, like, look, we are rolling with the punches, and it’s only been a week.

55 00:06:47.300 00:06:50.000 Uttam Kumaran: So… Yeah, yeah.

56 00:06:50.000 00:07:02.180 Henry Zhao: We’re lucky that nothing went wrong on our side. Like, I had no Wi-Fi issues this week, like, none of the documentation was wrong, like, nothing went wrong on our side. Like, this is just purely, like, problems that they’ve been giving us, and we’ve been, like, literally dealing with all of them.

57 00:07:02.180 00:07:08.650 Uttam Kumaran: Yeah. I was so surprised yesterday, because, like, if there had been anything wrong… Now, this is what happens, dude. Don’t… I would… don’t worry, Hannah.

58 00:07:08.650 00:07:11.249 Robert Tseng: No, yeah, I’ll, I’ll take it, yeah.

59 00:07:11.250 00:07:19.829 Uttam Kumaran: Yeah, so what else do you… what else do you… yeah, what else do you need, Robert? Like, basically, I think what you’re seeing is that there’s, like, we have, like, floating requirement changes.

60 00:07:20.120 00:07:25.619 Uttam Kumaran: We’re dealing with almost, like, 3 to, like, 4 different, like, parties, right?

61 00:07:25.760 00:07:29.260 Robert Tseng: Yeah. Like, it’s… we’ve only had, like, 7 days since…

62 00:07:29.260 00:07:34.070 Uttam Kumaran: Basque, Applied the new event.

63 00:07:34.730 00:07:36.369 Uttam Kumaran: Right? And so, I mean…

64 00:07:36.370 00:07:39.430 Robert Tseng: Let me just play the other side as you’re kind of… I mean, I can articulate

65 00:07:39.830 00:07:42.530 Robert Tseng: it’s hard. So, it’s like, okay, well.

66 00:07:42.740 00:07:52.979 Robert Tseng: obviously, like, none of us have implemented this solution before, but, like, you know, I think, you know, for other solutions that we know, like, I… we would be able to

67 00:07:53.630 00:08:06.200 Robert Tseng: we would be able to get all the sub… like, all the other kind of steps all in one go, right? Like, we… you know, if we were truly an expert at this, we would be able to say, okay, like, we’d be able to tell them exactly what they… what…

68 00:08:08.200 00:08:20.650 Robert Tseng: we wouldn’t have to, like, solve one problem and then wait for another one to kind of pop up. Like, we would be able to have, like, a fuller view of, like, all the different problems that we need to solve when we… when we see… when we see the solution.

69 00:08:20.650 00:08:39.770 Uttam Kumaran: I don’t… I guess my pushback is there’s no. This never works that way. Like, you never implement, like, conversion pixels perfectly in one week. Like, Zoran is talking about this in another client. You have to test these things over weeks. Like, no expert is gonna promise you to do this all in one day.

70 00:08:39.770 00:08:46.550 Henry Zhao: Yeah, none of this was, like, lack of industry knowledge. This was all, like, unique problems that they presented us because of the way they set things up, you know what I’m saying?

71 00:08:46.550 00:09:02.560 Uttam Kumaran: I guess this is where, like, I would just, like, to play the other side of that, like, there’s no expert that is gonna promise you that they can do this type of conversion pixel with this much on the line in less than one week. Like, that is… there’s nobody on… there’s nobody that would do that type of work.

72 00:09:02.560 00:09:13.190 Robert Tseng: Yeah, I mean, Catalyst’s position is, like, we’ve built this, like, plug-and-play product, you just need to follow our, our, like, process, and it should have worked out of the box. Obviously, that’s not necessarily how it turned out.

73 00:09:13.190 00:09:29.870 Uttam Kumaran: No, but just like any software, like, their process is unique, Eden’s process is unique, so we have to work with the catalyst engineers, and like, again, like, we will arrive at the solution, like, there’s no one-size-fits-all, given the complication of Basque and a bunch of other things, right? So…

74 00:09:29.870 00:09:30.440 Robert Tseng: Sure.

75 00:09:30.440 00:09:40.340 Uttam Kumaran: Yeah, like, I think it’s clear that they are tense, probably because of the money that’s getting lost and all that, but one week for this type of work is pretty quick.

76 00:09:40.760 00:09:41.250 Robert Tseng: Yeah.

77 00:09:41.250 00:09:41.860 Uttam Kumaran: Yeah.

78 00:09:41.860 00:09:47.059 Henry Zhao: But this is completely on them, they should have negotiated a better deal with Catalyst, knowing that this is, like, a pending item.

79 00:09:47.690 00:09:57.780 Robert Tseng: Yeah. Yeah, I mean, the fact that they didn’t… they didn’t even get to the same problem… they never even did enough problem discovery to figure out that this is all the stuff they needed to do in order to set it up. They’re just…

80 00:09:58.230 00:09:58.590 Robert Tseng: Plug it in.

81 00:09:59.440 00:10:16.720 Henry Zhao: I told you Chicago, Robert, I said, if they knew this was a problem, and they’re negotiating a deal with Catalyst, they should have said, we’re gonna be sending you a lot of conversions that are not actually conversions. Until we resolve that, we’re gonna pay you 30% of what, like, because 30% are actually converting, we’re gonna pay you 30% of what the full price is, or don’t sign the deal.

82 00:10:16.720 00:10:19.879 Henry Zhao: Like, you’re signing the deal, and then expecting us to finish, like…

83 00:10:19.940 00:10:22.509 Henry Zhao: Solve it live within, like, a day? Yeah.

84 00:10:22.510 00:10:23.050 Uttam Kumaran: Yeah.

85 00:10:23.320 00:10:24.790 Robert Tseng: Yeah. Okay.

86 00:10:25.770 00:10:34.099 Uttam Kumaran: So I think one thing is, like, the amount of moving parts, which I don’t think… you should ask them, like, has any project ever happened here without a lot of moving parts?

87 00:10:34.680 00:10:49.290 Uttam Kumaran: Right? So that’s a baseline, is we assume there’s gonna be moving parts, there’s gonna be moving priorities. So nothing at the company happens in a day. In fact, the fact that we got this done in a week, and that we were on it, is that… I think shows how good we are.

88 00:10:49.290 00:10:51.839 Robert Tseng: Oh, you can totally turn this to a case study. This is… this is…

89 00:10:51.840 00:10:59.889 Uttam Kumaran: There’s no expert… yeah, I mean, there’s no expert that would sign up for this. Like, there’s… they can’t go to a market and find someone that could do this.

90 00:11:00.260 00:11:01.310 Robert Tseng: So I… yeah.

91 00:11:01.310 00:11:17.639 Uttam Kumaran: So, yeah. Okay, so I think this is… I like this, like, roleplay thing. So I’m a little bit out of this, so I can do this with a smile, but I understand how stressful it is. I think we’ve… I think this is, like, pretty good. Like, I’m glad that we were sort of closer to the end.

92 00:11:17.970 00:11:18.620 Robert Tseng: Yeah.

93 00:11:19.100 00:11:25.539 Uttam Kumaran: I would continue to just push on the Catalyst engineers, Henry, and then… yeah, Robert, as long as this is helpful.

94 00:11:26.130 00:11:31.000 Uttam Kumaran: I would say this is what… this is what you need. So what’s helpful? Should I get this into, like, one of the slides for the deck?

95 00:11:31.420 00:11:36.510 Robert Tseng: No, I’m gonna… there’s two… there’s two… there’s two things… updates I need to share. I need to share, like.

96 00:11:36.910 00:11:59.519 Robert Tseng: hey, like, I looked into the whole thing, like, catalyst thing, and, like, this is our response. So this, I’m gonna take some version of this, I’m gonna send that, I’m gonna write it up as a brief. I’m also gonna write up a brief on the Remo situation. So those are the two things I have to do for the ELT guys today. So, I’m not gonna meet with them, I’m… that’s gonna take too much of my time, I don’t really want to meet with them today, I’m just gonna send them two briefs and say, yeah, so…

97 00:11:59.520 00:12:01.740 Robert Tseng: That’s… that’s, that’s what I’m gonna do.

98 00:12:02.290 00:12:04.249 Henry Zhao: Yeah, let me know, we should put it on the slides.

99 00:12:04.250 00:12:06.139 Uttam Kumaran: Yeah, do you need help for these?

100 00:12:06.140 00:12:15.750 Robert Tseng: It doesn’t need to come into… I’m not gonna write a slide for it. Okay. I’m just gonna… I’m gonna, like, literally write docs, kind of similar to what I did for the, the clawbacks on the, on the offer.

101 00:12:15.750 00:12:17.890 Uttam Kumaran: Okay. And, but for Monday’s deck.

102 00:12:18.640 00:12:20.470 Uttam Kumaran: Do you want to have two slides?

103 00:12:20.690 00:12:27.120 Robert Tseng: Oh, yeah, totally. Yeah, yeah. So, I mean, I’ll give you the brief, and then, like, I guess you can turn that into a slide. Like, it’ll have all the content. Yeah.

104 00:12:30.240 00:12:32.879 Uttam Kumaran: Okay, great. Alright, we’re getting tighter on this. Good.

105 00:12:34.150 00:12:34.830 Uttam Kumaran: Okay.

106 00:12:35.340 00:12:36.690 Uttam Kumaran: That makes sense.

107 00:12:36.820 00:12:41.690 Uttam Kumaran: Tell me what else on Eden.

108 00:12:44.010 00:12:50.629 Henry Zhao: And then there was just, like, a modeling task that I finished yesterday, so I finished the dashboard task. That was a… just… I did it while I was waiting for all this stuff to settle.

109 00:12:50.890 00:12:51.510 Henry Zhao: That’s about it.

110 00:12:51.510 00:12:52.130 Uttam Kumaran: Okay.

111 00:12:52.600 00:12:55.669 Henry Zhao: But thanks, Awash, for all your help this week, and thanks, Iran, also.

112 00:12:56.500 00:12:57.120 Uttam Kumaran: Cool.

113 00:12:57.460 00:13:10.400 Robert Tseng: Yeah, one call-out is it seems like Zoran’s time on this, kind of, on Eden kind of, like, has… is… I don’t know, fluctuates because maybe we’re coming to the end of the edge layer thing. I guess, like, do we foresee this, Zoran? Do you feel like…

114 00:13:10.650 00:13:24.980 Robert Tseng: I just want to know, like, do you want to stay on this client? Like, should I go and get, like, budget for you to be able to do maintenance, like, on this? Like, I don’t know, like, I want to… if… because if it’s, like, your hours are kind of winding down, and this is really just, like, a one-time setup thing, then…

115 00:13:25.200 00:13:27.769 Robert Tseng: I don’t know, like, maybe there isn’t really any chain to push for.

116 00:13:31.080 00:13:42.450 Zoran Selinger: So, Edge is gonna be… looks like it’s gonna be very important. Henry, you are able to do teaching, and we are going to be able to do what we need.

117 00:13:42.620 00:13:46.360 Henry Zhao: Yeah, but it’s on the whole site now, like, there’s nothing else that needs to be done on Edge, right?

118 00:13:46.690 00:14:02.039 Zoran Selinger: if, yeah, if they don’t have new, new feature requests, right? So, maybe every now and then they might want to add another query parameters that we want to save, or something like that, sure, but that’s only a little bit of work, yeah, there.

119 00:14:02.040 00:14:04.150 Henry Zhao: I think that could happen, Robert, so…

120 00:14:04.150 00:14:04.720 Zoran Selinger: Yeah.

121 00:14:05.110 00:14:06.199 Henry Zhao: You might want to ask for…

122 00:14:06.530 00:14:08.560 Robert Tseng: I’m still gonna ask for the increase, yeah. Okay, good to know.

123 00:14:08.560 00:14:16.139 Henry Zhao: You mentioned that, right? Like, Zoran implemented it, but there’s gonna be product changes, there’s gonna be feature requests, there’s gonna be maintenance, like, we need to bake that in.

124 00:14:16.320 00:14:16.760 Robert Tseng: Yep.

125 00:14:17.080 00:14:17.820 Zoran Selinger: Yep.

126 00:14:19.080 00:14:19.850 Robert Tseng: Okay.

127 00:14:21.910 00:14:24.940 Uttam Kumaran: So I can make… we can get that into the slides, too.

128 00:14:25.170 00:14:25.800 Robert Tseng: Yep.

129 00:14:34.360 00:14:35.530 Uttam Kumaran: Okay, great.

130 00:14:36.580 00:14:44.000 Uttam Kumaran: Awash is still working on upluent stuff. I messaged him to see if he’s… Finding.

131 00:14:45.330 00:14:47.550 Uttam Kumaran: How do you feel, Demolade, about these two?

132 00:14:49.500 00:14:57.590 Demilade Agboola: So, the… 1064 is done. Zach basically said there are no new

133 00:14:58.830 00:15:04.669 Demilade Agboola: Products this week, so basically the last one from last week will suffice for this.

134 00:15:07.850 00:15:08.470 Uttam Kumaran: Okay.

135 00:15:10.360 00:15:11.110 Uttam Kumaran: Okay.

136 00:15:11.850 00:15:19.250 Demilade Agboola: then… The reworking, well, yeah, should get that done today, basically.

137 00:15:19.940 00:15:20.510 Uttam Kumaran: Okay.

138 00:15:24.300 00:15:29.640 Uttam Kumaran: Okay, great, so I will follow up with Awash on the rest.

139 00:15:29.950 00:15:36.260 Uttam Kumaran: I think for us, for me and you, Amber, we can work on the deck later.

140 00:15:36.500 00:15:43.809 Uttam Kumaran: And have that ready. I guess the… maybe we can spend… oh, we don’t have much time, but I’ll just spend, like, 2 minutes on that.

141 00:15:44.110 00:15:50.380 Uttam Kumaran: We, redesigned the deck a little bit to the new format.

142 00:15:50.630 00:15:56.529 Uttam Kumaran: Basically, the format I proposed is wins, New things that came up.

143 00:15:56.860 00:15:58.740 Uttam Kumaran: What are the opportunities?

144 00:15:58.920 00:16:02.360 Uttam Kumaran: Like, what’s in the backlog that you think is worth doing?

145 00:16:02.760 00:16:04.160 Uttam Kumaran: And, like, why?

146 00:16:04.280 00:16:10.559 Uttam Kumaran: And then, like… Risks, and then everything else, like our usual stuff, can just go into appendix.

147 00:16:11.800 00:16:14.680 Uttam Kumaran: What do you think about this format, Robert?

148 00:16:16.660 00:16:17.690 Robert Tseng: Yeah, that works.

149 00:16:17.690 00:16:27.989 Uttam Kumaran: to give you a sense of why I like this format, is we’re gonna apply this same format to every client, and then we’re gonna have a throw-everything-else-into-appendix mentality, that way I can start to

150 00:16:28.200 00:16:37.659 Uttam Kumaran: actually produce something like this sustainably for every client, and I think, like, this is the easiest. I’m still not sure about new requests versus opportunities.

151 00:16:38.090 00:16:40.470 Uttam Kumaran: This is gonna be more like asks.

152 00:16:40.640 00:16:46.540 Uttam Kumaran: But I think this frames it really well, which is like, what do we get done? Why? Does it matter?

153 00:16:46.720 00:16:48.470 Uttam Kumaran: Like, what are things that came up?

154 00:16:48.830 00:16:52.529 Uttam Kumaran: Like, and like, what, look, what is it? Why does it matter?

155 00:16:52.780 00:17:02.689 Uttam Kumaran: things in our backlog, like, hey, if you had more budget, or like, hey, we need… if you… if you want to work on these, you have to push something off, or get more budget, this is the sell slide.

156 00:17:02.690 00:17:03.609 Robert Tseng: Yes. And then…

157 00:17:03.610 00:17:06.740 Uttam Kumaran: This is, like… Risks, or like…

158 00:17:07.609 00:17:18.499 Uttam Kumaran: asks, basically. I don’t even know if I’m gonna put risks, I’m gonna kind of put it as, like, asks. Naturally, like, if we’re asking them a question, we’re blocked by something, so these will be, like, questions.

159 00:17:18.500 00:17:19.220 Robert Tseng: Yeah.

160 00:17:19.220 00:17:20.060 Uttam Kumaran: Okay, great.

161 00:17:20.300 00:17:23.770 Uttam Kumaran: So, let’s move on to.

162 00:17:24.490 00:17:25.520 Robert Tseng: Ellie?

163 00:17:29.100 00:17:35.070 Zoran Selinger: Yeah, so I have… I have… One ticket.

164 00:17:35.350 00:17:43.089 Zoran Selinger: I want to do the following. So I finished, I finished a dashboard for monitoring and added a few metrics.

165 00:17:43.090 00:17:43.620 Uttam Kumaran: Oh, great, okay.

166 00:17:43.620 00:17:47.850 Zoran Selinger: metrics for it. You can see there,

167 00:17:48.250 00:17:58.119 Zoran Selinger: I still need to add, a few alerts, but I would… I would want to avoid, false positives, so I kind of want to see, first.

168 00:17:58.320 00:18:00.710 Uttam Kumaran: Just send it to our channel first, for a while.

169 00:18:01.280 00:18:02.050 Zoran Selinger: Sorry?

170 00:18:02.050 00:18:04.830 Uttam Kumaran: Just send it to, the internal channel.

171 00:18:04.830 00:18:15.960 Zoran Selinger: Yeah, yeah, so let’s see how… how the performance, kind of, how the dashboard looks like, and then I’ll kind of see what, what the appropriate alert thresholds are.

172 00:18:16.070 00:18:22.770 Zoran Selinger: And, you know, I’ll set those, set those alerts up, then. So… mid-next week?

173 00:18:22.920 00:18:27.669 Zoran Selinger: I propose that we create a new ticket specifically for alerts.

174 00:18:27.870 00:18:31.989 Zoran Selinger: And that… the one that’s in there can… can be completed.

175 00:18:32.600 00:18:33.340 Uttam Kumaran: Nice.

176 00:18:33.550 00:18:34.170 Zoran Selinger: Yeah.

177 00:18:49.910 00:18:53.869 Uttam Kumaran: One thing we don’t have across all clients is, like, a error…

178 00:18:54.310 00:18:58.000 Uttam Kumaran: Like, data error, like, measurement tool.

179 00:18:58.520 00:19:00.900 Uttam Kumaran: I don’t know, if we need something, like…

180 00:19:01.680 00:19:05.639 Uttam Kumaran: Just sucks to have one for every single client. It’s different, but…

181 00:19:06.480 00:19:08.740 Uttam Kumaran: Okay, great. So for Ellie, I think…

182 00:19:08.860 00:19:16.740 Uttam Kumaran: I’ve… I feel like, Zoran, I have enough… To put together, like, the… wins?

183 00:19:17.530 00:19:19.079 Robert Tseng: We haven’t gotten Azure, right?

184 00:19:19.510 00:19:25.360 Uttam Kumaran: We have not gotten that yet, okay. I’m waiting for her… Yeah, it’s actually blocked by me.

185 00:19:25.550 00:19:35.969 Uttam Kumaran: But blocked as by for, like, last day or so. I need to just send them a note with what we need. Okay. But can we talk about, like, opportunities for this client, and then I can get you this, like, blurb?

186 00:19:36.790 00:19:48.039 Robert Tseng: Well, yeah, I want to bring the product analytics kind of pitch back in. I was hoping that I would have more information, because I would have seen Azure and seen how they’re pushing data into Amplitude.

187 00:19:48.190 00:20:08.030 Robert Tseng: or they’re not pushing it, or they’re only pushing… they’re pushing users’ data into… into… into Azure, so I would just… or from Azure, so I would like to better understand that. They have, like, a direct integration that’s pushing healthfully data into Amplitude right now, so, like, it… I don’t know if you’ve seen their architecture diagram, but, like.

188 00:20:08.030 00:20:21.259 Robert Tseng: I kind of view it as we’ve only seen a couple pieces to the puzzle, like, I wanted to see Azure a bit more, so that… I wanted to investigate Azure, because I think I would be able to see a lot more and find opportunities there, so… Okay.

189 00:20:21.270 00:20:22.030 Robert Tseng: Yeah.

190 00:20:22.230 00:20:28.919 Uttam Kumaran: So… One thing I’ll take care of today is, like, unblock…

191 00:20:29.600 00:20:31.569 Uttam Kumaran: whatever we need to do on Azure.

192 00:20:36.410 00:20:44.540 Uttam Kumaran: And I have the guy’s email, so I can do that. We are on contract with these guys until when? Next week? Or, like, a little bit longer?

193 00:20:45.190 00:20:46.890 Robert Tseng: Should be end of month, right?

194 00:20:47.990 00:20:53.299 Uttam Kumaran: Yeah, 1029. Okay, cool, so we have time. So the biggest… I think the biggest thing here is to…

195 00:20:54.000 00:20:56.769 Uttam Kumaran: Try and get this next week.

196 00:20:56.920 00:20:58.489 Uttam Kumaran: by Wednesday.

197 00:20:59.210 00:20:59.820 Robert Tseng: Yeah.

198 00:20:59.820 00:21:01.100 Uttam Kumaran: Yeah, okay, great.

199 00:21:01.480 00:21:02.839 Uttam Kumaran: Okay, cool.

200 00:21:02.840 00:21:04.130 Robert Tseng: joining Reddit today.

201 00:21:04.130 00:21:09.470 Uttam Kumaran: And then we have… I have enough wins from our last thing. The only thing I’ll put in is monitoring here.

202 00:21:10.100 00:21:11.339 Uttam Kumaran: Okay.

203 00:21:11.960 00:21:12.970 Uttam Kumaran: Thanks, Ron.

204 00:21:13.240 00:21:19.499 Uttam Kumaran: Let’s see, we have 4 minutes… Hype…

205 00:21:19.620 00:21:22.989 Uttam Kumaran: Yeah, I’m… we’re talking to them again on Tuesday.

206 00:21:24.760 00:21:31.019 Uttam Kumaran: We have a bunch of wins from today. We have a bunch of wins this week on a couple spikes that we’ve done.

207 00:21:31.220 00:21:35.939 Uttam Kumaran: And I’ll have some updates on the architecture diagram.

208 00:21:36.310 00:21:41.129 Uttam Kumaran: We worked on some Stripe stuff, we’re waiting on healthy access.

209 00:21:41.430 00:21:48.800 Uttam Kumaran: which they’re… they still owe us, and a few other SOPs, so, like, I have enough to form. I don’t really have… I think what I…

210 00:21:49.640 00:21:52.690 Uttam Kumaran: We’re, like, there’s still, like, quite a bit of discovery.

211 00:21:52.960 00:21:58.470 Uttam Kumaran: So, I guess, like, what’s helpful, Robert? Like, do you want to come… Yeah, I guess, like.

212 00:21:58.660 00:22:04.240 Uttam Kumaran: how should we do this one? There’s still a lot of, like, Basically.

213 00:22:04.240 00:22:12.750 Robert Tseng: We knew this was going to take a while, so I wasn’t expecting it to be a one month and then convert to implementation. So, if we just need to run the same thing for another month, I just…

214 00:22:12.750 00:22:14.889 Uttam Kumaran: I think that’s probably gonna be the case.

215 00:22:14.890 00:22:17.680 Robert Tseng: Yeah, and I’m in no rush to kind of push her to…

216 00:22:17.680 00:22:26.900 Uttam Kumaran: What I… what, I think, like, Amber, what we should prep Robert with is how much time we’ve been spending. I don’t want there to be a surprise with the client, like, when we…

217 00:22:27.430 00:22:44.109 Uttam Kumaran: These are a client where they’re just so busy, they’re not gonna see the bill until they get hit with it, so I want to just prep him with, like, here’s the amount of time we’ve been spending, and so he can ask, has this been helpful? Should we spend more time? Right? So that’s what we need to equip him with.

218 00:22:44.250 00:22:50.080 Uttam Kumaran: I have enough wins for this week to produce this. Yeah. I’m gonna… I’ll send this in Slack, and then…

219 00:22:50.220 00:22:52.730 Uttam Kumaran: I think we should also send this via email to everybody.

220 00:22:52.730 00:22:53.740 Robert Tseng: Yeah, email.

221 00:22:54.130 00:22:54.790 Uttam Kumaran: Okay.

222 00:22:55.450 00:23:01.079 Uttam Kumaran: So send via Slack and email. Okay, great.

223 00:23:02.240 00:23:04.420 Uttam Kumaran: Cool,

224 00:23:05.340 00:23:09.869 Uttam Kumaran: do… do we send something to Eden this, like, in Slack this week with, like, a wrap-up? Like…

225 00:23:10.220 00:23:11.300 Uttam Kumaran: What, like…

226 00:23:12.450 00:23:19.230 Uttam Kumaran: again, my baseline for every client is, like, try to send a Slack update the end of the week of, like, what those, like, couple bullets.

227 00:23:19.340 00:23:20.800 Robert Tseng: Do you think it’s worth doing?

228 00:23:21.520 00:23:37.000 Robert Tseng: I feel like for the Slack, it’s less about, like, we’re not gonna share opportunities there, and we’re just gonna share wins and blockers, I think, just like the Slack messages should just be more operational. Because that Eden channel’s got, like, everybody in the company on there, so…

229 00:23:37.210 00:23:44.990 Robert Tseng: Okay. Like, yeah, we can… we can pare it down. I think, like, the… what Amber used to be sending to Eden was… was fine.

230 00:23:45.870 00:23:50.500 Uttam Kumaran: Okay, great. Yeah. And then, last one on, on, README.

231 00:23:52.350 00:23:54.700 Robert Tseng: Are you going to that Port Authority meeting after this?

232 00:23:54.950 00:23:55.840 Uttam Kumaran: Yeah, I’ll go.

233 00:23:55.990 00:23:57.889 Robert Tseng: Okay, one of us should be there.

234 00:23:57.890 00:24:04.720 Uttam Kumaran: Okay, I’ll go. Yeah, that’s… that one, this is just, like, I don’t know what’s gonna happen with this one, but I’ll tell you later.

235 00:24:04.720 00:24:05.490 Robert Tseng: Okay.

236 00:24:06.980 00:24:08.629 Robert Tseng: I’ll join too, yeah.

237 00:24:08.630 00:24:10.409 Uttam Kumaran: read me,

238 00:24:11.030 00:24:20.700 Uttam Kumaran: I know, Henry, did you… you are working on the project outline? Yep. So can you send me that Notion, outline again? Yes. Let me just put it in there, actually. And then…

239 00:24:20.700 00:24:27.439 Henry Zhao: Playing around with MongoDB today, but I understand how to query it now, just working on understanding the schemas.

240 00:24:28.360 00:24:34.900 Uttam Kumaran: Okay, great. And basically what we decided is we’re not going to, like, propose… .

241 00:24:35.100 00:24:35.900 Henry Zhao: Not yet.

242 00:24:36.060 00:24:36.460 Uttam Kumaran: Yeah.

243 00:24:36.460 00:24:37.640 Robert Tseng: Yeah, no DuckTV, yeah.

244 00:24:37.640 00:24:42.150 Henry Zhao: at AWS, so I’m waiting for Mark to respond on that. We might schedule a call if that’s easier.

245 00:24:42.540 00:24:42.910 Robert Tseng: Okay.

246 00:24:42.910 00:24:46.119 Uttam Kumaran: I would just… I would… I would schedule the call.

247 00:24:46.620 00:24:48.980 Uttam Kumaran: And then cancel it if he gets back to you.

248 00:24:49.500 00:24:51.940 Uttam Kumaran: Like, that’s the psychology on… on…

249 00:24:51.940 00:24:53.789 Henry Zhao: Good schedule on Monday, then, Robert, is that okay?

250 00:24:54.010 00:24:55.129 Robert Tseng: Yeah, yeah, that’s fine.

251 00:24:55.430 00:24:56.090 Henry Zhao: Alright.

252 00:24:56.850 00:25:03.519 Uttam Kumaran: Cool, and then we have no… they… they asked about amplitude, I forgot what we agreed on, but they asked about, like, amplitude upgrades and stuff.

253 00:25:03.710 00:25:04.220 Uttam Kumaran: He didn’t…

254 00:25:04.220 00:25:06.809 Robert Tseng: Yeah, we talked through everything there,

255 00:25:07.040 00:25:12.710 Robert Tseng: Yeah, I mean, I don’t really feel like we need to send an end-of-week update for this one, honestly, because it’s just…

256 00:25:14.470 00:25:27.050 Robert Tseng: If anything, I’ll just do a recap of, like, our… of our meeting yesterday, of, like, the follow-ups we’re waiting for. She’s gonna… she’s gonna bring in their head of product and a couple other people, so that’s when, I think, with a bigger crew again, we’re gonna… then we can start to…

257 00:25:27.050 00:25:27.789 Uttam Kumaran: Are you gonna do it.

258 00:25:27.790 00:25:28.640 Robert Tseng: the updates.

259 00:25:29.000 00:25:31.989 Robert Tseng: I will for next week, yeah.

260 00:25:32.230 00:25:33.810 Uttam Kumaran: For next… for the Tuesday, maybe?

261 00:25:33.810 00:25:36.319 Robert Tseng: for next Thursday, I think we’re doing Thursdays now.

262 00:25:36.520 00:25:37.200 Uttam Kumaran: Okay.

263 00:25:37.400 00:25:38.080 Robert Tseng: Yeah.

264 00:25:38.080 00:25:42.560 Uttam Kumaran: Do you want to do anything this week on, like… I mean, I could still get this to you.

265 00:25:43.220 00:25:47.430 Uttam Kumaran: Or I could still send it in the ch- like, I don’t know. If it’s not worth it, then it’s not worth it, but…

266 00:25:47.800 00:26:00.090 Robert Tseng: Yeah, well, I mean, this will just kind of… the content for this will just come out of the… our meeting yesterday. I think I already… I walked through every… everything that we shipped, like, all the reports that we built, the next steps and everything, so it kind of, like.

267 00:26:00.440 00:26:05.989 Uttam Kumaran: I’m just gonna send it anyways as just, like, a goodwill, because I’ll just send it from my account, and then it’ll be, like, a goodwill thing.

268 00:26:06.120 00:26:09.600 Uttam Kumaran: Yeah. And then… Yeah, I’ll… what…

269 00:26:10.530 00:26:16.659 Uttam Kumaran: like, can you brain dump, like, a couple of opportunities for this client? Just because I want to start creating, like, a running list.

270 00:26:16.980 00:26:28.520 Robert Tseng: Yeah, sure, well, I mean, they just had the board meeting, and the board wants to double down on self-service, so I think they’re… that’s why, like, the… like, kind of, you know, this… this whole… this whole work stream of, like, being able to inform how to…

271 00:26:28.520 00:26:31.089 Uttam Kumaran: What a self-service? Self-service is, like.

272 00:26:31.090 00:26:31.890 Robert Tseng: Self-service.

273 00:26:31.890 00:26:32.270 Uttam Kumaran: on.

274 00:26:32.610 00:26:32.990 Uttam Kumaran: Sure.

275 00:26:32.990 00:26:34.689 Robert Tseng: Yeah, just… yeah.

276 00:26:35.180 00:26:41.519 Uttam Kumaran: Because, right, most of their business is enterprise sales right now, but then now they’re switching over, or they want to grow their PLG.

277 00:26:41.520 00:26:51.529 Robert Tseng: Business. And, yeah. So, I think there’s gonna be opportunity to actually do, like, more formal, like, pricing analysis. Like, I… I wanna… I think that’s… that’s.

278 00:26:51.530 00:26:53.570 Uttam Kumaran: Yeah, you should push a bunch of this.

279 00:26:53.570 00:27:02.069 Robert Tseng: Yeah. That’s great. Yeah, customer score and all that, so yeah. Like, top of funnel conversions, that’s kind of what we’ve been doing. So we’ve more or less

280 00:27:02.070 00:27:20.629 Robert Tseng: are there with Henry’s kind of, like, analysis and kind of QAing through MongoDB, we’ll actually, like, firm up the numbers. Then there’s also engineering work that we’re gonna have to put back on them. It’s like, okay, we actually need to increase the telemetry. Do you want us to do it, or do you want to do it? And so I think there’s opportunity to expand on the engineering side.

281 00:27:23.600 00:27:27.450 Uttam Kumaran: And then for, well, do they have customer segments already?

282 00:27:27.820 00:27:32.919 Robert Tseng: No, they just have plan types, so they haven’t really done anything on customer segments.

283 00:27:32.920 00:27:34.469 Uttam Kumaran: Are they charging through Stripe?

284 00:27:34.950 00:27:35.640 Robert Tseng: Yes.

285 00:27:37.020 00:27:39.580 Uttam Kumaran: Nice, dude, you should’ve ripped that. That’s an easy one.

286 00:27:39.920 00:27:40.500 Robert Tseng: Yeah.

287 00:27:41.570 00:27:42.210 Uttam Kumaran: Okay.

288 00:27:43.170 00:27:45.610 Uttam Kumaran: Okay, great, so that should be a great week next week, then.

289 00:27:45.610 00:27:51.069 Robert Tseng: Yeah, so I’m optimistic this one will extend, and I think it could be bigger. It could be at least double.

290 00:27:51.070 00:27:56.520 Uttam Kumaran: So yeah, this one ex… this one goes until end of the month, and then… so, yeah, ideally for next week.

291 00:27:56.660 00:28:01.379 Uttam Kumaran: I want to have you be able to talk through some of these next opportunities.

292 00:28:01.730 00:28:11.620 Uttam Kumaran: And then, I think, ideally, to think about, like, okay, probably the next iteration of these, like, opportunity decks is, like, how do you actually visualize what they would get?

293 00:28:11.770 00:28:14.659 Uttam Kumaran: You know, so that’s maybe something we can talk about next week, which is, like.

294 00:28:15.420 00:28:19.640 Uttam Kumaran: You’re just talking about customer segmentation, but could it be helpful to, like, put together, like.

295 00:28:19.770 00:28:22.570 Uttam Kumaran: Here’s, like, the type of analysis we could do if we had this data.

296 00:28:22.570 00:28:40.129 Robert Tseng: Yeah, yeah, that’s what I would want on the deck, exactly. Yeah. And then, sorry, one more thing I might drop down there. I know they do literally nothing with UTMs right now, so I didn’t think that there is, like, well, PLG, you need to do attribution, so they’re completely… they have nothing in attribution, so this is another opportunity that we could maybe loop Zoran into, if we…

297 00:28:40.130 00:28:43.079 Uttam Kumaran: Retribution for, like, just customer acquisition?

298 00:28:43.080 00:28:44.190 Robert Tseng: Customer acquisition, yeah.

299 00:28:44.190 00:28:44.990 Uttam Kumaran: Oh.

300 00:28:46.000 00:28:52.430 Robert Tseng: I think something like only 10% of, like, users have, like, a UTM attached to it or whatever, so, like, it just… whatever they’re doing.

301 00:28:52.430 00:28:53.420 Uttam Kumaran: Fuck.

302 00:28:53.800 00:28:56.879 Robert Tseng: Maybe there is more in Mongo, but there’s literally nothing in Amplitude.

303 00:28:57.020 00:28:59.840 Uttam Kumaran: Don’t do any… Customer…

304 00:28:59.840 00:29:06.059 Robert Tseng: It’s literally just the enterprise customers that have all this data, but they’re not really looking at any of this for their PLG.

305 00:29:09.280 00:29:12.880 Uttam Kumaran: Okay, great. Okay, cool. So we’ll get this…

306 00:29:13.030 00:29:20.729 Uttam Kumaran: done as soon as we can, in terms of, like, updates, and then… yeah, this is great. So, kind of, like, last plug I’ll make is, like, every week.

307 00:29:20.960 00:29:24.569 Uttam Kumaran: We will start to fill this out as the week goes on.

308 00:29:24.750 00:29:29.119 Uttam Kumaran: So we’re not hitting this all on Friday. Friday will be more of, like.

309 00:29:29.270 00:29:36.999 Uttam Kumaran: does this seem about right? Like, are these the wins? So that we can easily, if needed, we can hit the minimums, which is a deck.

310 00:29:37.310 00:29:40.129 Uttam Kumaran: a Slack message and an email. The…

311 00:29:40.390 00:29:44.180 Uttam Kumaran: like, Robert and I, depending on the client, can decide what to ship.

312 00:29:44.320 00:29:48.050 Uttam Kumaran: But we want to at least be able to prepare one of those three.

313 00:29:48.180 00:29:51.130 Uttam Kumaran: And then starting next week, also.

314 00:29:51.210 00:30:10.429 Uttam Kumaran: I want to also have the ability to… to be able to send stand-up updates. I think it’s going to depend whether we want to do that or not. There are some clients where that’s, like, gonna be our main mode of communication. There’s some clients, like Eden, where you’re already just talking every day. It would just be kind of awkward to just post the message there, so that’s what, like, I want to arrive at, too.

315 00:30:12.140 00:30:12.680 Robert Tseng: Yep.

316 00:30:13.150 00:30:14.070 Uttam Kumaran: Okay, cool.

317 00:30:14.300 00:30:16.709 Uttam Kumaran: Nice. Alright, I’m gonna go to this.

318 00:30:17.300 00:30:18.760 Uttam Kumaran: Jersey meeting.

319 00:30:18.760 00:30:20.100 Robert Tseng: Okay. Okay.

320 00:30:20.100 00:30:21.209 Uttam Kumaran: Thank you guys, I appreciate the time.

321 00:30:21.810 00:30:22.339 Henry Zhao: Good luck.

322 00:30:22.340 00:30:23.130 Demilade Agboola: Thank you.