Meeting Title: Weekly Eden Data Sync Date: 2025-10-15 Meeting participants: Fireflies.ai Notetaker Tigran, Cutter Streeby, Robert Tseng, Henry Zhao
WEBVTT
1 00:06:30.410 ⇒ 00:06:31.740 Robert Tseng: Hey, Cutter.
2 00:06:34.430 ⇒ 00:06:36.080 Cutter Streeby: Robert, what’s up, buddy?
3 00:06:37.120 ⇒ 00:06:38.309 Robert Tseng: How’s it going?
4 00:06:39.070 ⇒ 00:06:44.160 Cutter Streeby: Living the dream. I just need your help on this last fucking…
5 00:06:44.380 ⇒ 00:06:45.820 Robert Tseng: This rep?
6 00:06:45.820 ⇒ 00:06:46.570 Cutter Streeby: Bro.
7 00:06:46.570 ⇒ 00:06:49.719 Robert Tseng: We’re at the finish line, I can see the light at the end of the tunnel.
8 00:06:49.720 ⇒ 00:06:54.899 Cutter Streeby: We are, dude. That is, like… The bane of my existence.
9 00:06:56.170 ⇒ 00:07:03.999 Cutter Streeby: If we could just figure this one thing out, then the problem with the affiliate channel
10 00:07:04.270 ⇒ 00:07:07.060 Cutter Streeby: Is the way that we’re sending them the events?
11 00:07:07.530 ⇒ 00:07:13.650 Cutter Streeby: So, like, if we look relative date, like… Last 3 days…
12 00:07:14.120 ⇒ 00:07:14.830 Robert Tseng: Yeah.
13 00:07:14.830 ⇒ 00:07:16.749 Cutter Streeby: And affiliates only?
14 00:07:17.170 ⇒ 00:07:20.889 Cutter Streeby: This is… this is the… the issue here.
15 00:07:21.270 ⇒ 00:07:30.140 Cutter Streeby: And this is, like, not… even representative. Like, if you look 15 days, 6K.
16 00:07:30.960 ⇒ 00:07:34.400 Cutter Streeby: to sell a vial of Mick and B12.
17 00:07:37.410 ⇒ 00:07:39.469 Cutter Streeby: You know what I mean? Like… Yeah.
18 00:07:39.860 ⇒ 00:07:44.250 Cutter Streeby: I just… I just need this part done, and then we can be done.
19 00:07:44.970 ⇒ 00:07:48.639 Henry Zhao: Yep Yeah, I’ve been telling Robert, too, so, like, we’re almost there.
20 00:07:50.690 ⇒ 00:07:52.209 Henry Zhao: And then we can all breathe easy.
21 00:07:54.480 ⇒ 00:07:58.580 Cutter Streeby: So, did we explain, like, what we’re gonna try to get done? I added you to the.
22 00:07:58.580 ⇒ 00:08:01.520 Henry Zhao: Yeah, we have… yeah, we have Catalyst meeting in a little bit.
23 00:08:02.040 ⇒ 00:08:05.020 Henry Zhao: I think at 5… 1.30 PST.
24 00:08:07.790 ⇒ 00:08:08.440 Robert Tseng: Okay.
25 00:08:09.490 ⇒ 00:08:14.480 Cutter Streeby: And they have… maybe you can look at Catalyst, Robert, they have a post-back option?
26 00:08:14.740 ⇒ 00:08:21.760 Cutter Streeby: I’m just… I don’t know, I… it’s way fucking beyond my brainpower to figure this out. I know what I want.
27 00:08:22.330 ⇒ 00:08:26.390 Cutter Streeby: I just don’t know, technically, how to get them that.
28 00:08:29.010 ⇒ 00:08:36.789 Henry Zhao: Yeah, it’ll be the call with Catalyst, and then if, worst case scenario, that doesn’t happen, Zach just needs to add the GTM container to the thank you page, and we…
29 00:08:37.049 ⇒ 00:08:38.000 Henry Zhao: Fire on that.
30 00:08:39.270 ⇒ 00:08:42.220 Henry Zhao: So we have the plan, we have a backup plan, that’s pretty much it.
31 00:08:44.059 ⇒ 00:08:47.159 Henry Zhao: And then, Cutter, if you want your historic NCACs to look better.
32 00:08:47.580 ⇒ 00:08:54.350 Henry Zhao: we need to be able to reconcile with Catalyst and say, we didn’t have this the last 6 weeks, but we’re only paying these orders for the last 6 weeks.
33 00:08:55.340 ⇒ 00:09:00.329 Cutter Streeby: That is not comply with the affiliates. That’s the problem. Like, it is a…
34 00:09:01.270 ⇒ 00:09:07.069 Cutter Streeby: direct relationship with the owner of the publishing platform, you know what I mean?
35 00:09:07.770 ⇒ 00:09:12.340 Henry Zhao: So, for the last 6 weeks, your NCAC’s gonna stay the same. They’re gonna get a free gift, basically, but…
36 00:09:12.600 ⇒ 00:09:13.830 Henry Zhao: We’re gonna switch the…
37 00:09:14.210 ⇒ 00:09:16.900 Cutter Streeby: Yeah, and it’s not the last 6 weeks, it’s since inception.
38 00:09:16.900 ⇒ 00:09:20.199 Henry Zhao: I know, yeah. For Catalyst at 6 weeks, right? But then offered…
39 00:09:20.230 ⇒ 00:09:22.229 Cutter Streeby: Got 600 grand for free.
40 00:09:23.020 ⇒ 00:09:23.530 Cutter Streeby: Right.
41 00:09:26.700 ⇒ 00:09:31.820 Cutter Streeby: Is there anything that… that I could be missing in here, Robert? Like…
42 00:09:37.230 ⇒ 00:09:41.090 Robert Tseng: No, I mean, I think the plan that Henry shared that makes sense to me.
43 00:09:42.280 ⇒ 00:09:47.080 Robert Tseng: I guess, I mean, I haven’t been the one speaking to Catalyst, so I would trust… I would trust his judgment on this more.
44 00:09:47.860 ⇒ 00:09:53.130 Cutter Streeby: Alright. And then, Josh, for the edge layer tracking, Josh is just…
45 00:09:54.090 ⇒ 00:09:56.390 Cutter Streeby: Talking about HIPAA, I talked to…
46 00:09:57.300 ⇒ 00:10:14.030 Robert Tseng: I spoke to him last week. I think what he really needs is, he just needs, like, a diagram of how this is a clueless loop system, and us to walk him through, like, why it is… we’re not HIPAA compliant, but we are HIPAA compatible. So, like, obviously we didn’t go through all of the tests that you need to go through in order to be compliant, but, like.
47 00:10:14.250 ⇒ 00:10:29.019 Robert Tseng: nothing we’re doing is, like… yeah, we’re not… I know that he’s worried because he thinks that, especially when you’re rerouting a bunch of data, like, something can… there could be some leakage, so I think we just need to make sure that that part of the system is clear to him.
48 00:10:30.310 ⇒ 00:10:35.639 Cutter Streeby: Cool. Maybe that’s something Henry can sketch out, or something? I don’t know who has.
49 00:10:35.640 ⇒ 00:10:44.459 Robert Tseng: Yeah, that’s a diagram that I’m gonna help with the team kind of basically put out this… hopefully this or next week. But yeah, it’ll be Zora and Henry who probably contribute to it.
50 00:10:45.010 ⇒ 00:10:45.560 Henry Zhao: Okay.
51 00:10:45.800 ⇒ 00:10:48.240 Robert Tseng: I can make it, and then you can just let me know if it looks good.
52 00:10:48.300 ⇒ 00:10:49.610 Henry Zhao: Or if it needs to be mature. Okay.
53 00:10:50.420 ⇒ 00:10:51.440 Robert Tseng: Alright, sure.
54 00:10:53.960 ⇒ 00:10:56.239 Cutter Streeby: This is… this is literally all I have.
55 00:10:56.630 ⇒ 00:10:58.770 Henry Zhao: Okay. Yeah, that’s our focus this week, too.
56 00:11:00.940 ⇒ 00:11:01.750 Cutter Streeby: Alright.
57 00:11:01.750 ⇒ 00:11:05.250 Henry Zhao: And then the refund stuff. So yeah, this week, refunds, catalysts.
58 00:11:07.280 ⇒ 00:11:08.770 Cutter Streeby: Please, dear Lord.
59 00:11:09.050 ⇒ 00:11:13.380 Henry Zhao: And then next week, attribution stitching, and then we’re done on the edge layer service side, attribution stuff.
60 00:11:13.990 ⇒ 00:11:19.950 Cutter Streeby: That’s gonna crush. And then I added you to the Northbeam email, they have their dev person. Cool.
61 00:11:20.150 ⇒ 00:11:24.280 Henry Zhao: So that’s Stuart, right? That’s us then feeding it to Northbeam so Stuart can run his campaigns.
62 00:11:24.720 ⇒ 00:11:33.529 Cutter Streeby: Yeah, and that’s it. But for Meta and TikTok, can you send the webhook as the purchase event into those platforms?
63 00:11:35.300 ⇒ 00:11:49.370 Cutter Streeby: or from Segment, I don’t care where it fucking comes from, just so that we’re not doing the same thing. It was the same issue with Meta, is that Meta was, A, like, overclocking conversions. They were counting, like, 7 to 1 conversions.
64 00:11:49.910 ⇒ 00:11:56.089 Cutter Streeby: But they were also counting prior to the full body photo as a conversion, so if we can get…
65 00:11:56.580 ⇒ 00:12:03.739 Cutter Streeby: that into Meta and into TikTok, I could theoretically use those channels, and they might become usable outlets.
66 00:12:04.450 ⇒ 00:12:07.319 Henry Zhao: Okay, Robert, you worked on the Facebook Cappy, so if you can…
67 00:12:07.320 ⇒ 00:12:20.629 Robert Tseng: Yeah, wait, that was… we were still, like… well, I know, like, we first shifted it to the center pharmacy by… and we reverted back to what we were before, so I understand that there were more duplications. Didn’t know there were set up to 7 duplicates, like, I don’t… I don’t really know that exactly, so…
68 00:12:21.040 ⇒ 00:12:27.680 Robert Tseng: Yeah, I mean, I thought we had already, like, normalized it, and there’s not… we’re not sending duplicate conversions or whatever, so…
69 00:12:27.680 ⇒ 00:12:31.650 Cutter Streeby: But if we can send the questionnaire completed event, because.
70 00:12:31.650 ⇒ 00:12:35.039 Robert Tseng: But yeah, if we want to send, like, a custom event, yeah, we can, we can do that.
71 00:12:35.040 ⇒ 00:12:35.499 Cutter Streeby: In the setting.
72 00:12:35.500 ⇒ 00:12:36.940 Robert Tseng: a custom event right now, through.
73 00:12:36.940 ⇒ 00:12:39.510 Cutter Streeby: Awesome. Okay. Cool.
74 00:12:39.510 ⇒ 00:12:43.480 Robert Tseng: So we just update the FB CABI model, yeah, okay.
75 00:12:45.390 ⇒ 00:12:45.760 Cutter Streeby: That’s like.
76 00:12:45.760 ⇒ 00:12:46.660 Henry Zhao: Overlooking, too.
77 00:12:47.010 ⇒ 00:12:50.669 Cutter Streeby: Yeah, and TikTok, and that’s it. And then, theoretically.
78 00:12:50.920 ⇒ 00:12:56.510 Cutter Streeby: As long as it’s FTPurchase equals true, and segment event equals complete, or what the fuck ever.
79 00:12:56.600 ⇒ 00:12:57.510 Robert Tseng: Yeah.
80 00:12:57.510 ⇒ 00:12:59.329 Cutter Streeby: then I can use it to…
81 00:12:59.610 ⇒ 00:13:02.849 Cutter Streeby: Actually see what we’re spending money on, so we don’t go blow.
82 00:13:02.960 ⇒ 00:13:03.570 Henry Zhao: Okay.
83 00:13:03.570 ⇒ 00:13:05.060 Cutter Streeby: 1.3 million again.
84 00:13:06.800 ⇒ 00:13:09.820 Henry Zhao: And because you can set the pro- so you can set the proper bidding too, right?
85 00:13:10.080 ⇒ 00:13:13.099 Cutter Streeby: Yeah, so then the algorithm can learn on the right people.
86 00:13:13.100 ⇒ 00:13:13.750 Henry Zhao: Yeah, okay.
87 00:13:16.090 ⇒ 00:13:16.930 Henry Zhao: Okay.
88 00:13:18.730 ⇒ 00:13:20.639 Cutter Streeby: That’s it. That’s it then.
89 00:13:21.150 ⇒ 00:13:21.990 Cutter Streeby: Cool, man.
90 00:13:21.990 ⇒ 00:13:23.500 Henry Zhao: Alright, thanks, Kara.
91 00:13:23.500 ⇒ 00:13:24.570 Cutter Streeby: Thank you.
92 00:13:24.570 ⇒ 00:13:25.700 Robert Tseng: Alright, bye.