Meeting Title: Eden Project Weekly Check-in Date: 2025-09-25 Meeting participants: Zoran Selinger, Amber Lin
WEBVTT
1 00:01:33.290 ⇒ 00:01:34.400 Amber Lin: Hello.
2 00:01:36.150 ⇒ 00:01:37.250 Amber Lin: Hi!
3 00:01:45.030 ⇒ 00:01:46.409 Amber Lin: Hi, can you hear me?
4 00:01:51.360 ⇒ 00:01:52.370 Amber Lin: Okay.
5 00:02:13.330 ⇒ 00:02:14.160 Zoran Selinger: Amber…
6 00:02:14.940 ⇒ 00:02:15.930 Amber Lin: Hello!
7 00:02:16.230 ⇒ 00:02:20.819 Zoran Selinger: Yeah, sorry, I was just getting my son ready for his soccer practice.
8 00:02:21.270 ⇒ 00:02:24.390 Amber Lin: Oh, wow, that’s so fun! How old is he?
9 00:02:24.730 ⇒ 00:02:25.500 Zoran Selinger: Sorry?
10 00:02:25.690 ⇒ 00:02:26.849 Amber Lin: How old is he?
11 00:02:26.850 ⇒ 00:02:27.990 Zoran Selinger: He’s 7.
12 00:02:28.230 ⇒ 00:02:29.850 Amber Lin: Oh, wow!
13 00:02:29.850 ⇒ 00:02:34.790 Zoran Selinger: Yeah, he’s almost, almost 7, you know, in a, in two… a month and a half.
14 00:02:34.790 ⇒ 00:02:35.340 Amber Lin: Nope.
15 00:02:35.480 ⇒ 00:02:38.199 Zoran Selinger: He’ll be 7. Is that the margin school age?
16 00:02:38.710 ⇒ 00:02:41.699 Zoran Selinger: We just started first grade. In Croatia, we started.
17 00:02:42.630 ⇒ 00:02:44.830 Zoran Selinger: You know, between 6 and 7.
18 00:02:45.040 ⇒ 00:02:47.110 Zoran Selinger: Yeah.
19 00:02:47.230 ⇒ 00:02:49.020 Zoran Selinger: So he just started school, yeah.
20 00:02:49.790 ⇒ 00:02:50.830 Amber Lin: Very cool.
21 00:02:51.180 ⇒ 00:03:04.980 Amber Lin: Okay. I mostly just want to ask where Ellie is at, because I know Robert told me Schreier’s not going to work on it, because they don’t want the product analytics. Are you working on any work for Ellie currently?
22 00:03:05.190 ⇒ 00:03:17.520 Zoran Selinger: Not currently, no, I’m still waiting for… still waiting for the confirmation. I know there’s still emails going back and forth, so I don’t think there’s been a final decision there made.
23 00:03:18.410 ⇒ 00:03:21.050 Zoran Selinger: I don’t think we can have a final decision from Ellie.
24 00:03:21.210 ⇒ 00:03:22.310 Amber Lin: I see, I see.
25 00:03:22.310 ⇒ 00:03:22.920 Zoran Selinger: Yeah.
26 00:03:23.760 ⇒ 00:03:29.559 Amber Lin: Then, I just have some questions on, Eden and where that is.
27 00:03:29.560 ⇒ 00:03:47.980 Amber Lin: It’s just because I have to write an update for every week, and I know usually it’s… I didn’t ask you to do stand-ups, because I feel like your time is more restricted than our full-time folks, so I just want to use this time to check in with you and see where we’re at.
28 00:03:47.980 ⇒ 00:03:49.470 Zoran Selinger: Let’s do it, let’s do it.
29 00:03:49.470 ⇒ 00:03:50.130 Amber Lin: Yeah.
30 00:03:50.430 ⇒ 00:03:53.410 Amber Lin: Okay.
31 00:03:53.890 ⇒ 00:03:58.950 Amber Lin: Let’s see… Okay, let me share this document with you.
32 00:03:59.530 ⇒ 00:04:00.130 Amber Lin: Mmm…
33 00:04:05.860 ⇒ 00:04:10.720 Amber Lin: Right now, what are the main stuff that you’re working on for Eden?
34 00:04:13.380 ⇒ 00:04:14.909 Zoran Selinger: Just opened the link.
35 00:04:15.620 ⇒ 00:04:22.110 Zoran Selinger: Okay. So, really, the main, the main thing is this edge.
36 00:04:22.250 ⇒ 00:04:32.440 Zoran Selinger: edge layer. We have another meeting today for… where we are going to discuss what else it needs to do, so there’s gonna be additional
37 00:04:32.910 ⇒ 00:04:45.320 Zoran Selinger: functionality added. I did already make the most of it. So, currently, this is only implemented on one page of my site.
38 00:04:46.520 ⇒ 00:04:51.520 Zoran Selinger: This is where I’m… where I’m kind of developing and testing this.
39 00:04:51.960 ⇒ 00:05:01.670 Zoran Selinger: they don’t seem to be ready to implement it on their side yet. I think they want to add more stuff.
40 00:05:01.840 ⇒ 00:05:02.760 Zoran Selinger: to it.
41 00:05:03.630 ⇒ 00:05:13.679 Zoran Selinger: When I, when I implement a feature, I usually, I usually showcase it, using a video, a Loom video.
42 00:05:13.890 ⇒ 00:05:19.020 Zoran Selinger: And yeah, later today, I’m gonna get another feature request from them.
43 00:05:19.810 ⇒ 00:05:39.570 Amber Lin: Okay, gotcha. I… I wonder what the timeline would be. So, when do you think we’ll do the implementation, start implementing, and when do you think it’ll be done? Like, how many hours, or who needs to be involved? Are you waiting on anyone’s feedback? Like, that type of… that type of stuff.
44 00:05:39.570 ⇒ 00:05:44.980 Zoran Selinger: Yeah, so, so, again, we’re still figuring out,
45 00:05:45.910 ⇒ 00:05:54.339 Zoran Selinger: what it needs to do fully, and I don’t know how fast that’s going to be on their side, because basically,
46 00:05:54.850 ⇒ 00:06:13.310 Zoran Selinger: I can… I can do it, but that’s probably gonna have to be, like, a combined effort, because it really pertains to how their site loads and all that, so they’re probably not just gonna give us access and… and let us implement this. So I’m even…
47 00:06:13.590 ⇒ 00:06:16.879 Zoran Selinger: Might end up just giving them the code.
48 00:06:18.680 ⇒ 00:06:24.449 Zoran Selinger: let them configure it. And I have no idea how much time they’ll need. It’s pretty simple.
49 00:06:24.990 ⇒ 00:06:30.569 Zoran Selinger: It’s pretty simple to do, once you have the code, so…
50 00:06:30.710 ⇒ 00:06:40.070 Zoran Selinger: It just doesn’t seem like they are ready to implement it. I know they are still discussing, you know, different things they want to do with it.
51 00:06:40.070 ⇒ 00:06:43.529 Amber Lin: Oh, okay, so they’re indecisive, okay.
52 00:06:43.910 ⇒ 00:06:47.240 Zoran Selinger: Oh, no, so this is going ahead. They are…
53 00:06:47.290 ⇒ 00:06:49.540 Amber Lin: 100% counting.
54 00:06:49.720 ⇒ 00:06:52.419 Zoran Selinger: On this for several things now.
55 00:06:53.950 ⇒ 00:07:12.339 Zoran Selinger: this initially… this initially, started… this started as a, something to fix NordBeam, for example, but now it graduated to… to how we’re gonna, identify affiliates, then how we’re gonna identify
56 00:07:12.740 ⇒ 00:07:15.120 Zoran Selinger: Real organic traffic.
57 00:07:15.650 ⇒ 00:07:28.179 Zoran Selinger: which is what we’re talking about later today. So, it’s just evolving, because, yeah, we do have a lot of… it’s a really powerful thing to do things on the edge.
58 00:07:29.080 ⇒ 00:07:37.520 Amber Lin: I see. So, what would you say is the impact? So they would have a better source of truth and, like, just better decisions?
59 00:07:37.520 ⇒ 00:07:37.860 Zoran Selinger: Sure.
60 00:07:37.860 ⇒ 00:07:38.560 Amber Lin: Because.
61 00:07:38.560 ⇒ 00:07:45.160 Zoran Selinger: Because we are absolutely gonna know what is the initial source.
62 00:07:45.280 ⇒ 00:07:54.609 Zoran Selinger: So basically, we will, we will save UTMs before the page loads.
63 00:07:54.920 ⇒ 00:07:57.979 Zoran Selinger: Which means nothing is getting stripped.
64 00:07:58.310 ⇒ 00:08:03.090 Zoran Selinger: And on the edge, and we are capturing that before even the page loads.
65 00:08:03.670 ⇒ 00:08:04.300 Amber Lin: Hmm.
66 00:08:04.760 ⇒ 00:08:09.429 Zoran Selinger: That’s the whole idea, right? And then we can do a lot with it, right?
67 00:08:11.600 ⇒ 00:08:30.140 Zoran Selinger: So, kind of just… that’s where we are. It’s a very, very cool feature. We are all excited to see, how it does. It will help both them identify things on their side, but will also help us do the data modeling a little bit.
68 00:08:31.220 ⇒ 00:08:39.350 Amber Lin: Yeah, is there any other, like, main, like, areas of work that you’re doing this week, or is it just the edge layer?
69 00:08:39.350 ⇒ 00:08:44.889 Zoran Selinger: So I’ve done a few this week, I think… Linear is up-to-date.
70 00:08:44.990 ⇒ 00:08:45.245 Zoran Selinger: Oh.
71 00:08:46.920 ⇒ 00:08:59.739 Zoran Selinger: So this new… So, GCLID, implementation, so Safari removes click, so, 850, ticket 850,
72 00:09:00.000 ⇒ 00:09:01.410 Zoran Selinger: So that’s done.
73 00:09:02.130 ⇒ 00:09:07.360 Zoran Selinger: Then this conversion tracking setup request, 909, that’s done.
74 00:09:08.720 ⇒ 00:09:25.179 Zoran Selinger: like I said, this edge layer that’s constantly, like, in production, so today I’m gonna get this… their… their request feature for organic identification, and I’m gonna implement it tomorrow. I’m gonna work on it tomorrow.
75 00:09:25.180 ⇒ 00:09:26.240 Amber Lin: Oh.
76 00:09:26.800 ⇒ 00:09:31.239 Amber Lin: Okay, so that’s also part of… related to the edge, or related to the…
77 00:09:31.240 ⇒ 00:09:48.789 Zoran Selinger: But that is, yeah, that’s basically all Edge. They are in this stage of, at least a few people from their side are just thinking how can we use Edge to kind of solve our current issues that we have.
78 00:09:48.920 ⇒ 00:09:49.500 Zoran Selinger: So.
79 00:09:49.500 ⇒ 00:09:50.220 Amber Lin: Don’t…
80 00:09:50.220 ⇒ 00:10:01.570 Zoran Selinger: a lot of it will depend on the edge. I’m looking at, so, improving UTM tracking in Norvium. I don’t know what’s that exactly.
81 00:10:04.060 ⇒ 00:10:07.689 Zoran Selinger: Yeah, yeah, okay, so this is something that I’m…
82 00:10:08.010 ⇒ 00:10:14.390 Zoran Selinger: Right now, I’m just trying to figure out
83 00:10:14.500 ⇒ 00:10:29.140 Zoran Selinger: how Norbim exactly works and how it’s tracked. I found some issues yesterday in the GTM and fixed them, and I requested them to review and publish. I see it hasn’t happened yet, so I’m gonna do that.
84 00:10:29.140 ⇒ 00:10:38.460 Zoran Selinger: We are also trying to identify where the… because, basically, Norbeam, receives orders from two different places.
85 00:10:38.460 ⇒ 00:10:42.729 Amber Lin: from the GTM itself, which is something that I have a view of.
86 00:10:42.900 ⇒ 00:10:54.559 Zoran Selinger: And I implemented a few fixes yesterday, which are not live yet, because no one’s been reviewing them, and I’m gonna ping them again today.
87 00:10:55.860 ⇒ 00:11:03.750 Zoran Selinger: And the other side is, it’s coming, coming from the API, and we have no idea where it’s coming from.
88 00:11:04.720 ⇒ 00:11:15.500 Zoran Selinger: So I asked Avaish to chase it, and I haven’t heard back either. So that’s something that I… I requested feedbacks on both of those yesterday, and got no feedback.
89 00:11:16.080 ⇒ 00:11:16.520 Amber Lin: Okay.
90 00:11:16.520 ⇒ 00:11:19.469 Zoran Selinger: But I’m gonna, I’m gonna ping, ping them again today.
91 00:11:19.610 ⇒ 00:11:25.120 Amber Lin: Okay, are they ticketed anywhere? Because I can also help you chase that.
92 00:11:25.120 ⇒ 00:11:30.489 Zoran Selinger: I mean, that’s a bit… Yeah, that’s not… I don’t think that’s a ticket.
93 00:11:30.670 ⇒ 00:11:31.840 Zoran Selinger: Huh.
94 00:11:34.680 ⇒ 00:11:40.509 Zoran Selinger: Yeah, this is such a general… I’m looking at this 715 ticket, it’s such a,
95 00:11:41.780 ⇒ 00:11:45.330 Zoran Selinger: general ticket. I don’t know what to do with it.
96 00:11:46.890 ⇒ 00:11:59.040 Amber Lin: You can always feel free to edit the ticket content. If I created it, sometimes I just don’t know what you’re working on, so it’s just what I saw in the chat, where if someone else created it, they might not have it.
97 00:11:59.040 ⇒ 00:12:01.399 Zoran Selinger: I see that’s gonna be a…
98 00:12:01.780 ⇒ 00:12:04.610 Zoran Selinger: a normal thing for us with the Eden, because…
99 00:12:04.610 ⇒ 00:12:05.840 Amber Lin: Yeah, I think so.
100 00:12:05.840 ⇒ 00:12:10.599 Zoran Selinger: Yeah, they are so, so over the place, so over the place.
101 00:12:11.980 ⇒ 00:12:15.229 Zoran Selinger: Yeah, that’s gonna be… that’s gonna be difficult.
102 00:12:16.050 ⇒ 00:12:17.629 Zoran Selinger: I can give you all the ways.
103 00:12:17.630 ⇒ 00:12:19.229 Amber Lin: Since I had, mostly.
104 00:12:20.030 ⇒ 00:12:22.689 Zoran Selinger: I can give you updates on 9.06.
105 00:12:22.850 ⇒ 00:12:35.099 Zoran Selinger: So 906 is, so, we have no… No recourse there.
106 00:12:35.770 ⇒ 00:12:42.199 Zoran Selinger: Henry already has a report that is the best report you can make.
107 00:12:43.040 ⇒ 00:12:44.010 Amber Lin: What?
108 00:12:44.010 ⇒ 00:12:51.070 Zoran Selinger: Which is an approximation of what’s really happening in, with organic search queries.
109 00:12:51.220 ⇒ 00:12:58.599 Zoran Selinger: It’s just that data is not available anywhere. We cannot… we cannot even solve it with Edge.
110 00:13:00.070 ⇒ 00:13:15.250 Zoran Selinger: So, what Henry already has, he has a report on Looker, where he merged, basically, Search Console data and landing page report from GA4, and that is really the best thing you can do.
111 00:13:15.770 ⇒ 00:13:16.710 Amber Lin: Mmm.
112 00:13:16.710 ⇒ 00:13:17.040 Zoran Selinger: Yeah.
113 00:13:17.040 ⇒ 00:13:19.630 Amber Lin: So this is essentially blocked.
114 00:13:19.630 ⇒ 00:13:24.779 Zoran Selinger: this is simply blocked. There is no solution in the world for this, okay?
115 00:13:24.780 ⇒ 00:13:28.179 Amber Lin: Okay, so I guess we just need to tell them, then.
116 00:13:28.920 ⇒ 00:13:34.939 Zoran Selinger: Yeah, I mean, I know… I have no idea whether Henry already communicated that or not. I have no idea.
117 00:13:34.940 ⇒ 00:13:42.869 Amber Lin: Oh, I see, I see. I need to… let me say, need to… Let clients know.
118 00:13:43.220 ⇒ 00:13:46.029 Amber Lin: Yeah. Not possible.
119 00:13:46.650 ⇒ 00:14:02.239 Zoran Selinger: Obviously, you can do, like, in BigQuery, if you export data, you can do, you know, a more precise estimations and stuff like that, but I don’t think it’s worth doing. What Henry already has is the best we can do.
120 00:14:02.590 ⇒ 00:14:11.580 Zoran Selinger: It’s just that, like, Actual search query data from search engines is just data that is too valuable.
121 00:14:11.900 ⇒ 00:14:18.159 Zoran Selinger: And also it’s a privacy concern, so none… none of the search engines will…
122 00:14:18.700 ⇒ 00:14:21.410 Zoran Selinger: They do not expose that information at all.
123 00:14:21.750 ⇒ 00:14:22.340 Amber Lin: I see.
124 00:14:22.340 ⇒ 00:14:23.499 Zoran Selinger: No way to get it.
125 00:14:24.160 ⇒ 00:14:25.510 Amber Lin: I see, okay.
126 00:14:25.700 ⇒ 00:14:26.440 Amber Lin: God.
127 00:14:27.550 ⇒ 00:14:30.550 Amber Lin: So, yeah, that is simple block cannot be done.
128 00:14:32.270 ⇒ 00:14:35.679 Zoran Selinger: what Henry has is what already is the.
129 00:14:35.680 ⇒ 00:14:36.150 Amber Lin: Gotcha.
130 00:14:36.150 ⇒ 00:14:36.760 Zoran Selinger: Ocean, yeah.
131 00:14:36.760 ⇒ 00:14:37.440 Amber Lin: Okay.
132 00:14:37.630 ⇒ 00:14:38.160 Amber Lin: Yeah.
133 00:14:38.160 ⇒ 00:14:39.010 Zoran Selinger: That’s it.
134 00:14:39.030 ⇒ 00:14:55.570 Amber Lin: That’s essentially all I want. I think Robert eventually would like you to document what’s up with Northbeam, because I just think nobody on our team knows as much as you do, and what you’ve done so far, so when you get time, would you mind documenting
135 00:14:55.570 ⇒ 00:14:59.799 Amber Lin: Like, just do a knowledge transfer and noting that we did.
136 00:14:59.800 ⇒ 00:15:04.060 Zoran Selinger: will do, I just… I’m still figuring it out.
137 00:15:04.310 ⇒ 00:15:06.140 Amber Lin: Yeah, all good, I just wanna, like…
138 00:15:06.140 ⇒ 00:15:11.190 Zoran Selinger: where order IDs, order API is coming from.
139 00:15:11.540 ⇒ 00:15:16.069 Zoran Selinger: I have an open conversation with a few questions with their support as well.
140 00:15:16.900 ⇒ 00:15:21.829 Zoran Selinger: I’m waiting on feedback on that. And I’m gonna ping all three places for,
141 00:15:22.550 ⇒ 00:15:24.100 Zoran Selinger: Alright.
142 00:15:24.100 ⇒ 00:15:24.800 Amber Lin: Yeah.
143 00:15:24.800 ⇒ 00:15:29.650 Zoran Selinger: hopefully get, get feedback, and so I can work on something.
144 00:15:30.060 ⇒ 00:15:30.639 Amber Lin: Some people.
145 00:15:30.640 ⇒ 00:15:33.040 Zoran Selinger: Tomorrow still, actually.
146 00:15:33.040 ⇒ 00:15:33.950 Amber Lin: Gotcha.
147 00:15:34.190 ⇒ 00:15:38.749 Zoran Selinger: It would be great if I get feedback and actually get… get more work done tomorrow.
148 00:15:38.860 ⇒ 00:15:45.059 Zoran Selinger: Because I can, if I get… if I have everything I need, I can do… I can do more work tomorrow, more investing.
149 00:15:46.770 ⇒ 00:15:47.540 Zoran Selinger: Yep.
150 00:15:47.830 ⇒ 00:15:49.350 Amber Lin: Sounds good, thank you so much.
151 00:15:49.350 ⇒ 00:15:56.910 Zoran Selinger: Yeah, that was really helpful. Yeah, I’m here, let me know if you… you can always ping me on Slack, and I’ll…
152 00:15:57.490 ⇒ 00:15:59.700 Zoran Selinger: I’ll help you if I can.
153 00:16:00.210 ⇒ 00:16:01.899 Amber Lin: Okay, awesome, thank you so much.
154 00:16:01.900 ⇒ 00:16:02.550 Zoran Selinger: Right.
155 00:16:02.550 ⇒ 00:16:03.169 Amber Lin: Have a good one.
156 00:16:03.170 ⇒ 00:16:05.020 Zoran Selinger: Thank you. Bye-bye.