Meeting Title: Weekly Eden Data Sync Date: 2025-09-24 Meeting participants: Fireflies.ai Notetaker Tigran, Cutter Streeby, Henry Zhao, Amber Lin
WEBVTT
1 00:06:04.170 ⇒ 00:06:05.340 Henry Zhao: Good morning.
2 00:06:05.480 ⇒ 00:06:06.580 Amber Lin: Hello!
3 00:06:11.110 ⇒ 00:06:11.800 Amber Lin: Hi.
4 00:06:12.920 ⇒ 00:06:16.230 Amber Lin: Cutter, we saw your message about the…
5 00:06:16.320 ⇒ 00:06:26.199 Amber Lin: The catalyst stuff, and then, especially for the records… the verification process about actual orders and the abandoned, we’re thinking that…
6 00:06:26.290 ⇒ 00:06:40.630 Amber Lin: we could build a dashboard, because there’s more than one source that we’ve received requests about that, so maybe we can build a dashboard, and you guys can, verify that in the dashboard. What do you think?
7 00:06:42.220 ⇒ 00:06:44.149 Cutter Streeby: Fucking spectacular, in fact.
8 00:06:44.150 ⇒ 00:06:45.699 Amber Lin: That would be great.
9 00:06:46.210 ⇒ 00:06:49.719 Amber Lin: Okay, we’ll see, we’ll see what we can do. Henry is gonna…
10 00:06:49.760 ⇒ 00:06:52.539 Cutter Streeby: Do this wagon, he might have some…
11 00:06:52.540 ⇒ 00:06:54.230 Amber Lin: Some questions.
12 00:06:54.670 ⇒ 00:06:56.619 Cutter Streeby: Cool, and then the other thing is, like.
13 00:06:56.950 ⇒ 00:07:03.799 Cutter Streeby: with Catalyst, we are seeing the spends and the drug name, so if… Oh, wow.
14 00:07:04.150 ⇒ 00:07:05.420 Cutter Streeby: Ayush…
15 00:07:05.420 ⇒ 00:07:06.629 Henry Zhao: How do you say his name?
16 00:07:06.630 ⇒ 00:07:07.470 Amber Lin: I wish.
17 00:07:07.470 ⇒ 00:07:16.490 Cutter Streeby: Awash, if he can just get those into my product LTV dashboards that tells me NCAC, that would be phenomenal.
18 00:07:17.520 ⇒ 00:07:23.500 Cutter Streeby: That’s the piece that’s missing right now. I’m not tracking those spends, so my end caps look artificially low.
19 00:07:24.620 ⇒ 00:07:28.910 Cutter Streeby: Not by much, I mean, it’s only $43K since we switched, but…
20 00:07:29.040 ⇒ 00:07:36.060 Cutter Streeby: when I scale that up, it’s gonna go back to what it was before, where paid media and CACs look
21 00:07:36.290 ⇒ 00:07:40.310 Cutter Streeby: Outstanding, because we’re not factoring in affiliates.
22 00:07:41.950 ⇒ 00:07:42.690 Henry Zhao: Gotcha.
23 00:07:42.880 ⇒ 00:07:52.889 Cutter Streeby: That’s why I sent those sheets, so you guys can see the data that’s in Catalyst, and then figure out how to tie them to Product ROAS, LTV snapshot and Dashboard.
24 00:07:53.380 ⇒ 00:08:01.860 Amber Lin: Gotcha. We’re just adding the numbers from Catalyst, and then we have another task to attribute it to the right treatment type.
25 00:08:02.400 ⇒ 00:08:12.730 Cutter Streeby: Cool, and I mean, those CSVs, I mean, it literally has a treatment-type name in there, so I don’t know how hard it would be, but I also don’t know shit about data, so…
26 00:08:13.000 ⇒ 00:08:16.510 Henry Zhao: Just to confirm, though, when you see ad spend in a dashboard.
27 00:08:16.630 ⇒ 00:08:20.159 Henry Zhao: you’re assuming that that includes catalysts and the offer spend, right?
28 00:08:20.550 ⇒ 00:08:26.530 Cutter Streeby: Correct. I’m assuming that it does. And so then when I go and I find out from
29 00:08:26.850 ⇒ 00:08:46.060 Cutter Streeby: you know, demo audio at 5 AM, that Catalyst spends are not in there, I’m like, god damn it. Because I’m basing all of my decisions on being able to see all of ad spend. So, like, on Product ROAS LTV, we have a start, in here.
30 00:08:46.790 ⇒ 00:08:51.010 Cutter Streeby: I mean, it’s already somewhat started, so when you look at here.
31 00:08:53.080 ⇒ 00:08:57.669 Cutter Streeby: You know, we see it, includes the offer, excludes the offer.
32 00:09:00.570 ⇒ 00:09:08.180 Cutter Streeby: The only thing is, you know, like, September… 1.
33 00:09:09.740 ⇒ 00:09:14.260 Cutter Streeby: Ad spend is $212, includes the offer, the offer only.
34 00:09:14.540 ⇒ 00:09:14.970 Amber Lin: Meow.
35 00:09:14.970 ⇒ 00:09:16.450 Cutter Streeby: This doesn’t change.
36 00:09:16.950 ⇒ 00:09:18.289 Amber Lin: I see.
37 00:09:18.470 ⇒ 00:09:21.550 Cutter Streeby: So, like, ideally, it’s catalysts.
38 00:09:21.650 ⇒ 00:09:27.940 Cutter Streeby: And then influencers from UpFluence, which we also give the data, and the order IDs, everything.
39 00:09:28.080 ⇒ 00:09:32.360 Cutter Streeby: Then I… instead of the offer, it’s gonna be… Catalysts.
40 00:09:32.590 ⇒ 00:09:36.169 Cutter Streeby: like, just includes all, so I can see holistic CAC.
41 00:09:36.510 ⇒ 00:09:37.550 Cutter Streeby: But then.
42 00:09:38.700 ⇒ 00:09:48.229 Cutter Streeby: it actually fucking updates, you know what I mean? Because in Catalyst, we’re… we’ve got semaglutide sales, NAD sales, and terzepatide sales.
43 00:09:48.330 ⇒ 00:09:57.619 Cutter Streeby: And it says product name, so we should be able to just take that money and associate it here. That way, when I click Catalyst.
44 00:09:58.080 ⇒ 00:10:04.899 Cutter Streeby: it’ll show me how much I’ve spent MTD and their NCACs, but these numbers don’t update.
45 00:10:05.050 ⇒ 00:10:07.540 Henry Zhao: Let me add that just to make sure that they update.
46 00:10:07.950 ⇒ 00:10:21.679 Amber Lin: Yeah, we already did the modeling for this task, and Harry’s able to start on the… making the changes to the tableau today. So, I just noted down the options that you just said.
47 00:10:21.930 ⇒ 00:10:25.120 Cutter Streeby: Catalysts, influencers, independently, and then…
48 00:10:25.860 ⇒ 00:10:27.630 Amber Lin: Include all as well.
49 00:10:27.630 ⇒ 00:10:31.579 Cutter Streeby: Yeah, that way, when I show Jonah, like, our CFO.
50 00:10:31.580 ⇒ 00:10:33.140 Amber Lin: I want more money.
51 00:10:33.140 ⇒ 00:10:34.879 Cutter Streeby: I’m not showing fake numbers.
52 00:10:35.050 ⇒ 00:10:36.520 Henry Zhao: Yeah.
53 00:10:37.550 ⇒ 00:10:42.930 Henry Zhao: Yeah, Amber, I just need from Demolati to tell me if he’s gonna put the Catalyst Spend in the same column as the offer, or not.
54 00:10:42.930 ⇒ 00:10:47.729 Cutter Streeby: The offer is… we’re done with the offer, so now it’s all catalyst.
55 00:10:47.730 ⇒ 00:10:49.990 Henry Zhao: I don’t know why they called it the offers. That’s why I was.
56 00:10:49.990 ⇒ 00:10:55.720 Cutter Streeby: Because, like, for the longest time, up until, like, 7 days ago, that was literally our only affiliate.
57 00:10:55.720 ⇒ 00:11:01.790 Henry Zhao: I know, but I told them that we’re switching to Catalyst, so we should just call it Affiliate. Like, there’s no need to separate it out, I don’t think.
58 00:11:02.430 ⇒ 00:11:12.640 Cutter Streeby: There is not, but affiliate… you can call it catalyst, you can call it affiliate, whatever you want to call it, I don’t care. But then Influencers, as well, from UpFluence.
59 00:11:13.140 ⇒ 00:11:16.539 Henry Zhao: Uplins for uplins, okay. Amber, could you ticket that for me?
60 00:11:16.540 ⇒ 00:11:21.890 Amber Lin: Yeah, it’s in the ticket 903, so it’s the same one, just more requirements.
61 00:11:22.230 ⇒ 00:11:22.710 Henry Zhao: I don’t see it.
62 00:11:22.710 ⇒ 00:11:28.750 Cutter Streeby: And that, like, at Fluence, we’ve made 50 purchases. So, right now.
63 00:11:28.910 ⇒ 00:11:34.299 Cutter Streeby: it’s not gonna have a giant impact, but when we get to December and January.
64 00:11:34.460 ⇒ 00:11:45.249 Cutter Streeby: of influencers are gonna do 1,000, 1,200 units, affiliates are gonna do 1,000, 1,200 units, and paid’s gonna do 5,000.
65 00:11:46.200 ⇒ 00:11:48.780 Cutter Streeby: You know what I mean? So the… the scale of…
66 00:11:49.330 ⇒ 00:11:54.860 Cutter Streeby: Missing is going to dramatically increase as time goes on.
67 00:11:55.070 ⇒ 00:11:55.740 Henry Zhao: Got it.
68 00:11:56.160 ⇒ 00:11:56.760 Amber Lin: And…
69 00:11:56.760 ⇒ 00:12:06.669 Cutter Streeby: Henry, can you make sure that this shit goes into the edge, and, like, whatever we’re doing with the edge becomes the source of truth? Because if we can capture
70 00:12:06.920 ⇒ 00:12:15.969 Cutter Streeby: all of the, like, 80% more UTMs in the edge layer, those should be able to pass all the way through, and then all of this data gets way cleaner.
71 00:12:16.140 ⇒ 00:12:17.420 Henry Zhao: Yeah, absolutely.
72 00:12:17.910 ⇒ 00:12:23.310 Henry Zhao: But one thing I want to resolve with you is understand the business deal we have with Catalyst on how we’re paying them.
73 00:12:23.560 ⇒ 00:12:35.760 Henry Zhao: So, Kevin had told me that they install a pixel on TriEden, so they get the data of how many customers that they’re bringing in, but what are the rules in terms of cancels and abandons? What are the rules in terms of first touch?
74 00:12:36.050 ⇒ 00:12:46.350 Henry Zhao: How do we give them input to say, your pixel is saying that you brought in 1,000 customers, but you actually only brought in 10? Because 900 of them were canceled.
75 00:12:46.560 ⇒ 00:12:53.270 Henry Zhao: Another 90 of those… you were not actually the first touch. Like, we actually had emailed them already.
76 00:12:53.890 ⇒ 00:12:55.580 Henry Zhao: Etc. Something like that.
77 00:12:56.040 ⇒ 00:13:01.200 Cutter Streeby: Yeah, so we have 10 days to reconcile, and that is,
78 00:13:02.630 ⇒ 00:13:08.509 Cutter Streeby: that is what we’re gonna try to figure out. Like, that’s what I want you to come to me and be like, this is the…
79 00:13:09.330 ⇒ 00:13:11.970 Cutter Streeby: this is what I would do, because…
80 00:13:12.640 ⇒ 00:13:17.169 Cutter Streeby: we are paying… Catalyst is tracking a conversion.
81 00:13:17.690 ⇒ 00:13:29.560 Cutter Streeby: when we capture payment, and that is not the end of the intake. They still have to complete the intake. Full body photo, like, 2 more steps, and then submit it to the doctor.
82 00:13:30.340 ⇒ 00:13:33.100 Henry Zhao: When they submit it to the doctor, is that an order completed?
83 00:13:33.100 ⇒ 00:13:37.550 Cutter Streeby: That is the order completed when it is approved by a physician and sent to pharmacy.
84 00:13:37.840 ⇒ 00:13:38.610 Henry Zhao: Yeah.
85 00:13:39.470 ⇒ 00:13:41.099 Henry Zhao: Yeah, that’s the… that’s the thing.
86 00:13:41.390 ⇒ 00:13:43.969 Cutter Streeby: That is the thing, bro, and that’s, like…
87 00:13:44.160 ⇒ 00:13:49.700 Cutter Streeby: that’s what I’ve been trying to figure out, like, for Meta, TikTok, Reddit.
88 00:13:50.460 ⇒ 00:13:57.749 Cutter Streeby: what do we do? Like, do we just only send the purchase event when prescription is approved?
89 00:13:58.210 ⇒ 00:14:00.040 Cutter Streeby: That’s the safest way.
90 00:14:00.280 ⇒ 00:14:04.100 Cutter Streeby: It doesn’t… There’s, like, a 3-day delay, because
91 00:14:04.830 ⇒ 00:14:07.800 Cutter Streeby: Percent of people will complete all the way through.
92 00:14:08.110 ⇒ 00:14:17.900 Cutter Streeby: 30% of those people will not complete on the same day, but 75% of them over the next 4 days will complete
93 00:14:18.740 ⇒ 00:14:20.169 Cutter Streeby: that intake.
94 00:14:20.600 ⇒ 00:14:28.230 Cutter Streeby: So, do we capture 70% and send those back? And… I mean, that’s… Super clean.
95 00:14:28.800 ⇒ 00:14:30.539 Cutter Streeby: And it’s the easiest way.
96 00:14:32.480 ⇒ 00:14:35.089 Henry Zhao: Is there anything that actually happens
97 00:14:35.220 ⇒ 00:14:38.059 Henry Zhao: when it’s sent to pharmacy, you know what I’m trying to say? Like…
98 00:14:38.870 ⇒ 00:14:41.159 Cutter Streeby: We get the webhook from Basque, yeah?
99 00:14:41.160 ⇒ 00:14:41.810 Henry Zhao: Yeah.
100 00:14:42.930 ⇒ 00:14:47.200 Henry Zhao: have that webhook. That wouldn’t fire on the Catalyst Pixel, is all I’m trying to say.
101 00:14:47.200 ⇒ 00:15:01.080 Cutter Streeby: Correct. What fires on the catalyst pixel is money captured, and only 70% of people that we are paying for complete on the same day. And that’s the discrepancy that is present
102 00:15:01.390 ⇒ 00:15:03.720 Cutter Streeby: For all those other channels as well.
103 00:15:05.620 ⇒ 00:15:08.190 Henry Zhao: Yeah, I think this is less of an issue of…
104 00:15:08.590 ⇒ 00:15:16.849 Henry Zhao: What are… what if, like, if somebody has an order completed, 70% of them, on average, are going to not convert into revenue, right?
105 00:15:16.920 ⇒ 00:15:31.400 Cutter Streeby: So, 70% do convert into revenue same day, 30% do not same day, but of that 30%, 75% of that 30% complete within 4 days.
106 00:15:34.090 ⇒ 00:15:34.720 Henry Zhao: Yeah.
107 00:15:35.570 ⇒ 00:15:39.509 Henry Zhao: I was just saying, like, in the end, if there’s no way for Catalyst to
108 00:15:39.610 ⇒ 00:15:44.400 Henry Zhao: To get… to capture the actual revenue part of it.
109 00:15:44.820 ⇒ 00:15:51.760 Henry Zhao: It needs to be baked into the business deal where we say, yes, you’re bringing us these 1,000 leads, but only 700 of them
110 00:15:52.540 ⇒ 00:15:57.750 Henry Zhao: Historically, are gonna convert to revenue, and this is how much revenue, so we’re only willing to pay
111 00:15:58.110 ⇒ 00:16:01.219 Henry Zhao: 0.7 times X amount per lead.
112 00:16:01.430 ⇒ 00:16:13.039 Cutter Streeby: And that is why they gave us a reconciliation period. So if we have a dashboard that says, Catalyst tracks $1,000, we track 700 cents. We pay on ours.
113 00:16:13.040 ⇒ 00:16:13.660 Henry Zhao: Okay.
114 00:16:17.430 ⇒ 00:16:20.430 Henry Zhao: Okay, that works, but I think we would only know that after…
115 00:16:20.970 ⇒ 00:16:21.850 Cutter Streeby: 4 days.
116 00:16:21.850 ⇒ 00:16:30.079 Henry Zhao: Yeah, yeah, okay. So 4 days, they’ll give us that sheet, we’ll see how many of those actually convert to revenue, which is sent to pharmacy, and then…
117 00:16:30.410 ⇒ 00:16:31.639 Henry Zhao: We’ll give you that number.
118 00:16:32.290 ⇒ 00:16:33.630 Henry Zhao: to talk to Catalysts.
119 00:16:35.490 ⇒ 00:16:36.220 Cutter Streeby: Cool.
120 00:16:36.930 ⇒ 00:16:37.560 Henry Zhao: That makes sense.
121 00:16:37.810 ⇒ 00:16:45.409 Cutter Streeby: You can get it in the dashboard type, but, like, step one this week, I need those spends in the product ROAS LTV.
122 00:16:45.410 ⇒ 00:16:45.960 Henry Zhao: Yep.
123 00:16:46.170 ⇒ 00:16:47.370 Henry Zhao: That I’m working on today.
124 00:16:47.500 ⇒ 00:16:48.589 Henry Zhao: So we’ll have that today.
125 00:16:48.590 ⇒ 00:16:52.309 Cutter Streeby: Awesome, man. That’s what I got. You guys got any other stuff for me?
126 00:16:54.150 ⇒ 00:16:57.590 Henry Zhao: No, the catalyst was the main thing that I needed to clear up with you.
127 00:16:58.100 ⇒ 00:17:01.589 Henry Zhao: Yeah, I already cleared up everything I had questions for you on.
128 00:17:02.290 ⇒ 00:17:03.790 Cutter Streeby: Cool, man. Thank you.
129 00:17:05.819 ⇒ 00:17:07.810 Cutter Streeby: That’s what I got. You guys hit me up.
130 00:17:08.230 ⇒ 00:17:08.810 Henry Zhao: Cool.
131 00:17:08.819 ⇒ 00:17:10.050 Amber Lin: Alright, thank you.