Meeting Title: Ellie and Eden Project Check-in Date: 2025-09-10 Meeting participants: Robert Tseng, Zoran Selinger
WEBVTT
1 00:00:13.450 ⇒ 00:00:14.370 Zoran Selinger: Hi, Robert.
2 00:00:15.160 ⇒ 00:00:15.940 Robert Tseng: Hands are on.
3 00:00:16.650 ⇒ 00:00:17.810 Zoran Selinger: How’s it going?
4 00:00:18.010 ⇒ 00:00:19.049 Robert Tseng: Good, how are you?
5 00:00:19.360 ⇒ 00:00:22.429 Zoran Selinger: Yeah, yeah, good, good.
6 00:00:22.770 ⇒ 00:00:27.279 Zoran Selinger: I heard you were doing something really nice, last week or so.
7 00:00:27.390 ⇒ 00:00:30.350 Zoran Selinger: You were working with kids, or something like that?
8 00:00:30.780 ⇒ 00:00:34.259 Robert Tseng: Yeah, I was in Kyrgyzstan.
9 00:00:34.770 ⇒ 00:00:37.120 Robert Tseng: If you know where that is.
10 00:00:37.120 ⇒ 00:00:37.530 Zoran Selinger: Yes.
11 00:00:37.530 ⇒ 00:00:41.070 Robert Tseng: I was, yeah, doing… putting on, like, a…
12 00:00:42.420 ⇒ 00:00:49.290 Robert Tseng: It’s like an AI bootcamp, I guess, so we work with a few universities there.
13 00:00:49.290 ⇒ 00:00:51.719 Zoran Selinger: Oh, so not kids, okay.
14 00:00:51.720 ⇒ 00:00:52.660 Robert Tseng: Exactly, kids, yeah.
15 00:00:52.660 ⇒ 00:00:53.590 Zoran Selinger: Or if I can.
16 00:00:53.590 ⇒ 00:00:54.840 Robert Tseng: college students.
17 00:00:55.320 ⇒ 00:00:58.660 Zoran Selinger: Good, good. Okay, how was it?
18 00:00:59.290 ⇒ 00:01:07.679 Robert Tseng: It was good. Long, long flight, though, so I feel like I’m still recovering a little bit under the weather right now, but, yeah, it was, it’s, it was good.
19 00:01:08.140 ⇒ 00:01:11.600 Zoran Selinger: Yeah, it’ll take you a few more days, maybe. Yeah.
20 00:01:11.600 ⇒ 00:01:13.950 Robert Tseng: You said your daughter started school yesterday?
21 00:01:15.160 ⇒ 00:01:18.230 Zoran Selinger: Yeah, my son, actually. Oh. My son.
22 00:01:18.230 ⇒ 00:01:19.669 Robert Tseng: why I thought, okay, sure.
23 00:01:19.670 ⇒ 00:01:30.200 Zoran Selinger: Yeah, he, yeah, we had a really long meeting about, you know, every little detail, with them, you know, pickups and drop-offs and, you know.
24 00:01:30.200 ⇒ 00:01:30.550 Robert Tseng: Yeah.
25 00:01:30.550 ⇒ 00:01:38.010 Zoran Selinger: schedule and everything, so yeah, it was a long one. I actually, surprised me, I told me, I have, like.
26 00:01:39.220 ⇒ 00:01:40.190 Zoran Selinger: I had s…
27 00:01:40.890 ⇒ 00:01:48.680 Zoran Selinger: kind of buffer zone of 75 minutes, and we went over that, so I just couldn’t get to the meeting on time.
28 00:01:48.680 ⇒ 00:01:50.059 Robert Tseng: Yeah, yeah, yeah, no worries.
29 00:01:50.060 ⇒ 00:02:03.609 Zoran Selinger: So, so much. But, yeah, didn’t really have, much, much… many updates either. We’ve… we’re finally moving… I… I am a little bit frustrated over the last week, week and a half.
30 00:02:03.880 ⇒ 00:02:07.269 Zoran Selinger: Because we got basically nothing done.
31 00:02:07.460 ⇒ 00:02:18.209 Zoran Selinger: Yeah. On the, on this side, we were right… I mean, we had a couple of short weeks, Alison wasn’t, wasn’t as available as… as usual, and we just,
32 00:02:18.210 ⇒ 00:02:29.420 Zoran Selinger: You’re kind of at a standstill. I only, only got those accounts to, to connect, yesterday. I got 2 more today, so I’m gonna do that a little bit later. Okay.
33 00:02:29.430 ⇒ 00:02:36.970 Zoran Selinger: So I want to do that. And obviously, I mean, we need to discuss a few things, but, I mean…
34 00:02:37.320 ⇒ 00:02:50.139 Zoran Selinger: we don’t… we can do it in the internal catch-up. I just kind of wanted to see where we are with everything. What’s your… what’s your view?
35 00:02:51.070 ⇒ 00:02:52.519 Robert Tseng: Yeah, I guess.
36 00:02:52.520 ⇒ 00:02:57.649 Zoran Selinger: Specifically, Ellie, but I also have a few questions about Eden as well.
37 00:02:57.650 ⇒ 00:03:15.540 Robert Tseng: Okay, cool. Yeah, I think, with… with Ellie, I mean, I’ll… maybe I’ll send you the link for the meeting I had with Shrey yesterday, but basically, we’re just trying to… you know, you’ll connect the accounts this week, and I think I want to get them to renew. So, you know, we talked about, like, kind of extending them, there were…
38 00:03:15.540 ⇒ 00:03:28.839 Robert Tseng: I think you and Allison had a couple discussions about, like, what would continued work look like, so I think I want to also bring that into the proposal. Yeah, I’m basically putting together a deck and gonna share it with them this week, and…
39 00:03:28.860 ⇒ 00:03:39.699 Robert Tseng: I want them to extend for another… I’m gonna put up a proposal for another 3 months, but, yeah, just… I just wanna… yeah, so I think your… your… your work there is gonna be part of that.
40 00:03:41.380 ⇒ 00:03:47.960 Robert Tseng: And then… yeah, so I think that’s probably what I would need from you, which is just to kind of get a sense of, like, what you…
41 00:03:48.090 ⇒ 00:03:59.839 Robert Tseng: you know, if we were to… what would be, like, a 1-3 month roadmap be like for you, on this… on this work that you’ve seen based on your understanding? So I can bring that into the deck.
42 00:04:00.930 ⇒ 00:04:05.549 Zoran Selinger: Okay, I can… I can… Send something to you tomorrow.
43 00:04:07.000 ⇒ 00:04:13.840 Robert Tseng: Yeah, so yeah, no, like, big pressure to, like, finish everything now. I think going back to… there’s, like, this Notion doc.
44 00:04:14.030 ⇒ 00:04:18.019 Robert Tseng: That we had, where we initially shared with them,
45 00:04:18.470 ⇒ 00:04:21.910 Robert Tseng: Like, things that we were doing, so let me just share my screen.
46 00:04:22.220 ⇒ 00:04:25.639 Robert Tseng: So I’m referring to this, I don’t know if you remember seeing this, but…
47 00:04:25.730 ⇒ 00:04:37.919 Robert Tseng: We, more or less, this is just access, we have that. We know what the issues are, we kind of just… we kind of debugged things and figured out a path forward. Now it’s just about, like, connecting to all the different properties, so…
48 00:04:37.940 ⇒ 00:04:54.389 Robert Tseng: You know, they’ve given us 4, but maybe there’s, there’s more accounts. I think they mentioned there were, like, 15 plus, so… I don’t think we’re gonna agree to do all 15, like, in, you know, in this… that would be part of the extension, to be able to do the connections for the other accounts.
49 00:04:54.450 ⇒ 00:05:04.099 Robert Tseng: And then I think we had, like, this was the short-term fix, we also had, like, a longer-term fix as well, so I think we could put… we could put that in front of them as well.
50 00:05:05.250 ⇒ 00:05:09.700 Zoran Selinger: Yeah, so, is… are you doing a deck in PowerPoint?
51 00:05:09.880 ⇒ 00:05:12.130 Robert Tseng: I’m just doing Google Slides, yeah.
52 00:05:12.130 ⇒ 00:05:26.920 Zoran Selinger: Okay, okay. Yeah, okay, I can get you a couple of slides on, kind of, what I propose in terms of… in terms of… and I think it, that might be doable in a 3-month time, as well.
53 00:05:27.720 ⇒ 00:05:40.070 Zoran Selinger: Yeah, we’ll see what you think, because I think that… that connect, custom connector that we would need to have for them, also has a kind of front-end piece, which is…
54 00:05:40.840 ⇒ 00:05:54.520 Zoran Selinger: which is probably gonna be done by others in the company, and not myself, but I can do the backend things… backend stuff in JavaScript, not in Python. I know you guys work in Python. If you’re in C.
55 00:05:54.520 ⇒ 00:05:55.070 Robert Tseng: Yeah.
56 00:05:55.670 ⇒ 00:06:08.479 Zoran Selinger: if you insist on having that in Python, in whatever, that’s fine, I don’t have to code that, but I can be a guide there, because I do have a lot of experience with that particular API.
57 00:06:08.910 ⇒ 00:06:21.699 Robert Tseng: Okay, yeah, and I mean, I think… I think JavaScript’s probably fine, but we’ll… yeah, we’ll have to coordinate with their team, make sure that they have… because we haven’t met their other data, and we just… there’s just Adam, but we don’t know what other engineering resources they have to lean on, so…
58 00:06:21.700 ⇒ 00:06:22.340 Zoran Selinger: Yep.
59 00:06:23.500 ⇒ 00:06:36.679 Robert Tseng: Yeah, and then the other pieces are all kind of, I guess we never did this, like, the user stitching, so I think this is still something that I think is on the table for us to go after in an extension.
60 00:06:37.660 ⇒ 00:06:51.190 Zoran Selinger: Yeah, if you remember correctly, we were, like, the first day, we were looking at it, and they said that stitching is not working, but from what we could see, it was working fine. I mean, profiles look pretty good. We have…
61 00:06:51.190 ⇒ 00:07:06.359 Zoran Selinger: we have a good timeline of healthful events in amplitude. So, that’s why we kind of didn’t go… at least that’s my understanding, is that we didn’t go aggressively after that, because on the first look, it looked fine.
62 00:07:07.160 ⇒ 00:07:07.780 Robert Tseng: Okay.
63 00:07:07.970 ⇒ 00:07:12.659 Robert Tseng: Yeah, I… I now remember that conversation. Okay, so that… that’s… that’s clear.
64 00:07:12.910 ⇒ 00:07:28.960 Robert Tseng: Yeah, yeah, the rest of the stuff is all kind of, like, more on Shreya’s pace. I already walked her through that. But, yeah, I mean, this is our expectation of, like, what we were gonna get done. We more or less kind of got through everything, but there’s maybe a couple things to just tidy up, and then we’ll put out an extension for them.
65 00:07:29.240 ⇒ 00:07:31.849 Robert Tseng: And then regarding Eden.
66 00:07:32.000 ⇒ 00:07:38.760 Robert Tseng: I know you’re meeting with Ujam later, I think he’ll probably have more to share with you there, but…
67 00:07:38.760 ⇒ 00:07:49.029 Zoran Selinger: Tom never told me… he just mentioned another client, and I wasn’t sure if it’s Aiden, or something, or a third one.
68 00:07:49.430 ⇒ 00:07:53.590 Robert Tseng: There is a third one, but I don’t know if we were… yeah, so…
69 00:07:55.160 ⇒ 00:08:02.349 Robert Tseng: Are you… that one’s more of just, like, a Google Ads setup, like, I don’t know if that’s really, like, in…
70 00:08:02.350 ⇒ 00:08:10.880 Zoran Selinger: Listen, I’ve done hundreds, okay? Just, not recently. And there are new campaign types and all that.
71 00:08:10.880 ⇒ 00:08:11.820 Robert Tseng: Yeah.
72 00:08:11.820 ⇒ 00:08:20.340 Zoran Selinger: It’s… obviously something that I can figure out, but it’s been a while since I’ve actively managing campaigns.
73 00:08:20.430 ⇒ 00:08:21.330 Robert Tseng: Yeah. So…
74 00:08:21.330 ⇒ 00:08:24.839 Zoran Selinger: It’s… If I have to, I’ll do it.
75 00:08:25.200 ⇒ 00:08:31.710 Zoran Selinger: to help, right? But if you have someone that has kind of more recent experience.
76 00:08:31.870 ⇒ 00:08:35.769 Zoran Selinger: That’s what I would recommend if it’s a campaign setup.
77 00:08:36.090 ⇒ 00:08:41.889 Robert Tseng: Okay, yeah, I mean, that’s my understanding of what I think Utah would probably talk about, but I’ll let him talk to you, and he’ll share his thing.
78 00:08:41.890 ⇒ 00:08:42.330 Zoran Selinger: True.
79 00:08:42.330 ⇒ 00:08:52.490 Robert Tseng: With the Eden, I know Henry’s… Henry hasn’t met up with you, because he’s been sick earlier this week, so… I think he’s gonna grab time with you either later today or tomorrow morning, I think.
80 00:08:52.600 ⇒ 00:09:03.979 Robert Tseng: Yeah, and then I think he’ll brief you on, like, kind of the initial project. Maybe you’ve already kind of discussed it a bit, and then he’ll introduce you to the stakeholder on the Eden side. So he’s, like, basically the…
81 00:09:03.980 ⇒ 00:09:13.499 Robert Tseng: the head of growth, and so he’d probably be the main person to give you anything… you could ask any questions to him. So, yeah, that’s all I got for you for now, but yeah.
82 00:09:13.500 ⇒ 00:09:22.659 Zoran Selinger: As Henry just told me today, you can reach out to Stuart. I was searching… searching for names in…
83 00:09:23.030 ⇒ 00:09:26.269 Robert Tseng: Yeah, you’re not in the system, so it’s like, I don’t think… yeah, well…
84 00:09:26.790 ⇒ 00:09:35.290 Zoran Selinger: And said, if you can include me too, I’m just reading those two messages, those two messages only.
85 00:09:40.240 ⇒ 00:09:43.989 Zoran Selinger: Also, can you schedule a meeting with Carter Strebe?
86 00:09:44.200 ⇒ 00:09:45.390 Zoran Selinger: 3 by…
87 00:09:47.570 ⇒ 00:09:51.700 Robert Tseng: Yeah, Cutter, Cutter is, is the head of growth, so he’s the one I’m going to introduce you to.
88 00:09:52.800 ⇒ 00:10:02.350 Zoran Selinger: Okay, cool, And Stuart is another person, then, that I need to talk to.
89 00:10:03.740 ⇒ 00:10:09.799 Robert Tseng: Yeah, so, yeah, there’s just, like, a bunch of, like, ran, like, MarTech integrations that, like.
90 00:10:10.250 ⇒ 00:10:13.239 Robert Tseng: They’re always trying to figure out, you know, on… at…
91 00:10:13.650 ⇒ 00:10:20.290 Robert Tseng: you know, attribution doesn’t look good in, like, for across certain channels, so,
92 00:10:20.320 ⇒ 00:10:38.479 Robert Tseng: Yeah, they use, like, a bunch… they’re just always adding new tools that, like, I don’t understand, so I think that’s kind of what, you know, one area where we probably lean on you for. And then, I think, specifically, the, kind of Cloudflare, like.
93 00:10:39.030 ⇒ 00:10:45.349 Robert Tseng: event capture, to prevent further loss of UTMs. I think that’s, like.
94 00:10:45.350 ⇒ 00:10:45.690 Zoran Selinger: one.
95 00:10:45.690 ⇒ 00:10:47.639 Robert Tseng: one project, yeah. So…
96 00:10:47.640 ⇒ 00:10:58.980 Zoran Selinger: Yeah, yeah, I mean, yeah, I was, I was research… researching that, should be able to complete that, and I think it’s gonna be a cool, cool little feature.
97 00:10:59.130 ⇒ 00:11:06.699 Zoran Selinger: As well. Okay, so I can talk about that in detail with UTAM later, then.
98 00:11:07.010 ⇒ 00:11:07.550 Robert Tseng: Yeah.
99 00:11:07.700 ⇒ 00:11:12.790 Zoran Selinger: Okay, cool, cool. Alright, alright, I’ll schedule a meeting with him and take it from there.
100 00:11:13.140 ⇒ 00:11:24.489 Zoran Selinger: Okay. And I’ll get you your, kind of my opinion. I’ll probably add a few more comments as well on Notion, but I also may, maybe, probably give you, two or three slides.
101 00:11:25.520 ⇒ 00:11:31.210 Robert Tseng: Yeah, tell us one about the slides, like, I’ll… I can do the design or whatever, so if you just want to get me the content, that’s cool too.
102 00:11:31.210 ⇒ 00:11:31.690 Zoran Selinger: Okay, cool.
103 00:11:31.690 ⇒ 00:11:32.210 Robert Tseng: Yeah.
104 00:11:32.480 ⇒ 00:11:34.069 Zoran Selinger: Right? Okay, that’s a thing.
105 00:11:34.070 ⇒ 00:11:34.710 Robert Tseng: Alright.
106 00:11:34.710 ⇒ 00:11:36.689 Zoran Selinger: I appreciate your time. Thank you. Thanks, Orb.
107 00:11:36.690 ⇒ 00:11:37.470 Robert Tseng: Bye.