Meeting Title: Weekly Eden Data Sync Date: 2025-08-21 Meeting participants: Fireflies.ai Notetaker Tigran, Cutter Streeby, Henry Zhao, Robert Tseng, Amber Lin
WEBVTT
1 00:04:58.240 ⇒ 00:04:59.599 Henry Zhao: Hey, Cutter, how’s it going?
2 00:05:00.730 ⇒ 00:05:02.110 Cutter Streeby: Good man, how you doing?
3 00:05:02.550 ⇒ 00:05:03.360 Henry Zhao: Good, thanks.
4 00:05:04.420 ⇒ 00:05:06.400 Cutter Streeby: Are you running this, ….
5 00:05:06.460 ⇒ 00:05:15.729 Henry Zhao: Secondary Facebook pixel… Right now, right now, Andrew’s working on it, but I’m trying to sync with him very often, so that I can know what’s going on.
6 00:05:24.130 ⇒ 00:05:28.200 Henry Zhao: Yeah, that’s why I didn’t have an answer for you at the huddle earlier, because I needed to look into it.
7 00:05:32.320 ⇒ 00:05:38.170 Cutter Streeby: Is the event that sends gonna be the same event that sends to the other pixel from the database?
8 00:05:40.850 ⇒ 00:05:42.640 Henry Zhao: I’m not sure I understand the question.
9 00:05:43.170 ⇒ 00:05:47.300 Cutter Streeby: the purchase event that Robert worked out for, for the
10 00:05:47.630 ⇒ 00:05:54.109 Cutter Streeby: weight loss ad account in Meta, where it’s coming from the database as true first-time purchase.
11 00:05:55.070 ⇒ 00:06:00.730 Henry Zhao: I’d have to look at how it’s set up in GTM, and I might have to be a different… I might have to set up the event for each pixel.
12 00:06:12.990 ⇒ 00:06:24.940 Henry Zhao: Yeah, I think… I think one thing I needed to get… wrap my head around was… I talked to Robert about this earlier, is who needs to be owning GTM, and make sure we have an owner and somebody that can, you know, oversee all of this, and make sure everything is running smoothly, and that all the
13 00:06:25.100 ⇒ 00:06:26.240 Henry Zhao: Requirements are met.
14 00:06:28.240 ⇒ 00:06:34.219 Henry Zhao: Because when I joined, it was… it was Sebastian that was owning GTM, so I haven’t really looked into GTM myself yet.
15 00:06:34.600 ⇒ 00:06:37.800 Henry Zhao: Andrew just helped with the two additional pixels.
16 00:06:39.850 ⇒ 00:06:50.060 Henry Zhao: And I don’t think he spent a lot of time on that either. I think he just was implementing the pixels. But we need to go in and look at the data, we need to understand how it’s set up, and I also need to get a better understanding, I think, of the requirements.
17 00:06:50.340 ⇒ 00:06:53.740 Henry Zhao: So I can make sure that everything is running as expected.
18 00:07:01.390 ⇒ 00:07:19.090 Henry Zhao: And I think it would be good if Ryan sets up anything, or you guys want to run campaigns and make sure this tracking’s working, to maybe, you know, just have a quick sync to make sure that everything is running, and who’s going to be owning it if something drops. If it stops… if it stops sending an event that we want, or if it’s not working as expected, we shouldn’t look into that.
19 00:07:22.320 ⇒ 00:07:28.429 Robert Tseng: Yeah, Henry, I sent you a couple messages earlier this morning. I mean, it just feels like the… for, like, the legacy…
20 00:07:28.430 ⇒ 00:07:44.280 Robert Tseng: like, Pixel, I mean, no one’s maintaining that, so… I don’t know who that… who that guy is either, but I guess just him and… him and Ryan can hash that out. But yeah, I… for anything… anything new moving forward, like, yeah, the way that you described it is how we should maintain it.
21 00:07:45.400 ⇒ 00:07:47.750 Cutter Streeby: Whatever you guys want to do, Robert.
22 00:07:47.960 ⇒ 00:07:54.410 Cutter Streeby: You just tell me what it is, and that’s what it is. But, like, this is the account that’s gonna run
23 00:07:54.520 ⇒ 00:07:59.280 Cutter Streeby: all non-GLP slash weight loss products.
24 00:07:59.900 ⇒ 00:08:01.839 Cutter Streeby: And I thought it was set up.
25 00:08:02.460 ⇒ 00:08:09.160 Cutter Streeby: It’s not set up. We’re still getting 653 purchase events with 29 page views.
26 00:08:09.510 ⇒ 00:08:15.510 Cutter Streeby: So that’s kind of… I had them turn all those ads off, but I just want to know who’s gonna own it, and then…
27 00:08:16.280 ⇒ 00:08:22.869 Cutter Streeby: Who’s gonna make sure that it comes from the database to fire the purchase event, like we set up with the other one?
28 00:08:23.110 ⇒ 00:08:31.330 Robert Tseng: So this is the new Pixel that… I mean, so what I… when I kind of set up the first one, it was to the old Pixel, so this is the new Pixel.
29 00:08:31.390 ⇒ 00:08:44.349 Robert Tseng: Yeah, I guess after that, there wasn’t really a handoff back to us to go in and add it back in. So, Henry, were you aware of the second pixel? Did Andrew kind of just… it should be the same model, we should just be…
30 00:08:44.550 ⇒ 00:08:55.110 Robert Tseng: It should be another… another connector, or another destination set up from… from segment, and they should probably… they should just do the same thing. So, I don’t really know…
31 00:08:55.600 ⇒ 00:09:00.330 Robert Tseng: What got dropped there, but it seemed pretty… seems… seems like it’s pretty straightforward.
32 00:09:00.730 ⇒ 00:09:09.939 Henry Zhao: Yeah, this one is just, we need to know who the owner is, because it looks like Andrew, installed the Pixel, but maybe Ryan was the one that put in the events through Google Tags Manager.
33 00:09:09.940 ⇒ 00:09:10.410 Robert Tseng: Okay.
34 00:09:10.410 ⇒ 00:09:14.910 Henry Zhao: I haven’t looked at it yet, but it sounds like what Andrew said is that maybe purchase and page views got reversed.
35 00:09:15.350 ⇒ 00:09:21.360 Henry Zhao: But I don’t know if that sounds right either, so I just have to look at the data. I’ve been focused on North Beam server-side.
36 00:09:21.360 ⇒ 00:09:21.860 Robert Tseng: Yeah.
37 00:09:21.860 ⇒ 00:09:24.649 Henry Zhao: some RI.O. stuff this week, so I haven’t had a chance to look yet.
38 00:09:24.880 ⇒ 00:09:34.450 Robert Tseng: Okay, I see. Yeah, so, I mean, I think this is just, like, a process failure here, so, like, I mean, I don’t know, like, the other pixel is working fine, so this new one, whoever put it in.
39 00:09:35.350 ⇒ 00:09:39.160 Robert Tseng: Just… probably just misfired it, so… I mean.
40 00:09:39.170 ⇒ 00:09:48.289 Henry Zhao: I mean, I would expect that Andrew should be QAing the stuff and catching it before the team flags it, but if it is just Ryan just jumping in, doing whatever he wants, then….
41 00:09:48.290 ⇒ 00:09:51.270 Robert Tseng: we can’t really control that. He’s not really, ….
42 00:09:51.270 ⇒ 00:09:55.609 Cutter Streeby: I can control it. If you guys want to own GTM,
43 00:09:55.930 ⇒ 00:09:58.960 Cutter Streeby: then we’ll just say that’s what’s happening. And then….
44 00:09:58.960 ⇒ 00:10:13.739 Henry Zhao: Okay, cool. I don’t have the bandwidth right now, it’s just because, you know, Cutter, I’m working still on the customer I.O. stuff and the North Beam, so I feel like these past few days, it’s just been like drinking out of a water hose, which is fine, but, I just don’t have the bandwidth right now for GTM, but in the future, it’s definitely something we can know.
45 00:10:14.480 ⇒ 00:10:17.770 Henry Zhao: I can work with Andrew on that, or however you guys want to set that up.
46 00:10:19.970 ⇒ 00:10:20.450 Cutter Streeby: the….
47 00:10:20.450 ⇒ 00:10:20.860 Robert Tseng: Yeah.
48 00:10:21.110 ⇒ 00:10:24.180 Cutter Streeby: like, so Google account is suspended.
49 00:10:24.440 ⇒ 00:10:39.840 Cutter Streeby: we’re only running ads on GLP-1 products in this campaign, in this ad account, so is… can we make this priority to actually be functioning and send the correct event from the database the same way we did with the other one with Cappy?
50 00:10:39.950 ⇒ 00:10:40.560 Cutter Streeby: All that.
51 00:10:41.810 ⇒ 00:11:01.000 Robert Tseng: Yeah, Henry, I… I can… I can help… I can help on that, since you’re on the… you’re doing the North Move stuff. Since I set up the other one on that at all, just… I can… I can go on the… and, patch it here. But, yeah, I mean, it’s… I’m gonna have to undo whatever was done, and then redo it, so this is… I don’t… I don’t know how long it will take. I… I have to just… I have to look at it.
52 00:11:02.940 ⇒ 00:11:03.590 Henry Zhao: Okay.
53 00:11:03.820 ⇒ 00:11:04.380 Robert Tseng: Yeah.
54 00:11:04.840 ⇒ 00:11:05.700 Henry Zhao: Thanks, Robert.
55 00:11:06.120 ⇒ 00:11:06.720 Robert Tseng: Yeah.
56 00:11:15.770 ⇒ 00:11:19.070 Henry Zhao: Is Mitesh joining this call today? Do you know? Let me see if he….
57 00:11:20.010 ⇒ 00:11:27.289 Robert Tseng: I mean, Mitesh defaults to say yes to everything, but then I don’t think he necessarily shows up, so if he hadn’t come, I wouldn’t expect him to be here.
58 00:11:30.800 ⇒ 00:11:37.069 Henry Zhao: Okay, so Robert, should I still talk about the mixed panel and segment stuff that we want to potentially stop sending data to?
59 00:11:37.370 ⇒ 00:11:45.599 Robert Tseng: Yeah, I don’t know, I guess it’d be good to just give Qatar that visibility. I kind of just… whatever decision needs to be made, it’s between Qatar and Mitesh anyway.
60 00:11:47.930 ⇒ 00:11:48.590 Henry Zhao: Okay.
61 00:11:51.530 ⇒ 00:11:53.759 Henry Zhao: So I’m gonna get right into it, ….
62 00:11:54.140 ⇒ 00:11:58.659 Robert Tseng: And this is recorded, so we can send it to Mitesh, or, like, we can send him a recap, so… yeah.
63 00:11:58.660 ⇒ 00:11:59.260 Henry Zhao: Cool.
64 00:11:59.870 ⇒ 00:12:07.999 Henry Zhao: So basically, now that we’ve had some time to come in and look into the CDP cutter, we’re just seeing, like, the API calls are spiking a lot, we’re getting… sending a lot of events.
65 00:12:08.190 ⇒ 00:12:09.890 Henry Zhao: From our different sources.
66 00:12:10.080 ⇒ 00:12:14.930 Henry Zhao: And this green bar really hides, the customer I.O. data that, you know.
67 00:12:15.060 ⇒ 00:12:23.370 Henry Zhao: we’re sending to BigQuery, which is our data warehouse, and a lot of that is just email data. You know, I think we sent over 1.3 million emails
68 00:12:23.460 ⇒ 00:12:35.110 Henry Zhao: a week, a month, and every time an email gets sent, every time it gets opened, we’re sending that data to our data warehouse, but we’re also sending it to Mixpanel, so I think right now that… that data is kind of duplicated.
69 00:12:35.760 ⇒ 00:12:38.770 Henry Zhao: Cause we’re also seeing, kind of, we’re re…
70 00:12:39.300 ⇒ 00:12:42.300 Henry Zhao: We’re reaching overages in MixedPanel as well.
71 00:12:43.840 ⇒ 00:12:45.060 Henry Zhao: I don’t know where that is.
72 00:12:49.620 ⇒ 00:13:03.210 Henry Zhao: So, we’re just thinking of cutting out some of the, kind of data that might not be as useful, that’s causing all of these overages. So, like, this New Eden project that, people aren’t really using, I don’t think.
73 00:13:03.370 ⇒ 00:13:11.650 Henry Zhao: And then in the Eden project in Mixpanel, we’re sending Page… loaded a page…
74 00:13:12.050 ⇒ 00:13:18.859 Henry Zhao: And a lot of this is also not used, except for Ryan and Danny used it a while back, some reporting that had page loads.
75 00:13:19.190 ⇒ 00:13:24.550 Henry Zhao: But if we’re not getting a lot of value out of that, we should probably stop sending these events, unless we want to
76 00:13:24.710 ⇒ 00:13:28.209 Henry Zhao: Raise our usage plan to be able to send more events.
77 00:13:29.140 ⇒ 00:13:31.459 Cutter Streeby: Are you guys gonna have the…
78 00:13:31.950 ⇒ 00:13:45.689 Cutter Streeby: infrastructure to… rather than just ingesting all the CIO opens, the… are you… we can just look at that in platform, if we can get the relevant events into CIO from the database.
79 00:13:45.870 ⇒ 00:13:53.430 Robert Tseng: Yep, yeah, the point is to not fire duplicate events into both anymore, because I feel like we’re just… yeah, we’re just paying… we’re paying for double the events at this point.
80 00:13:54.280 ⇒ 00:14:00.500 Henry Zhao: And we’re doing a lot of, like, sending A to B and then B to A, where we can just send everything that’s A into B and do the analysis in B.
81 00:14:02.320 ⇒ 00:14:12.389 Cutter Streeby: Which is fine, except CIO is sending these, so we turn off CIO sends, but we’re gonna send… needs to get a refill event over to CIO from the database.
82 00:14:12.530 ⇒ 00:14:20.420 Henry Zhao: We’re not turning everything off in CIO, just the pure, like, email sends data, because you can look at the reporting in Customize to look at open rates, bounce rates, things like that.
83 00:14:20.420 ⇒ 00:14:22.029 Cutter Streeby: Fine. That’s fine.
84 00:14:22.460 ⇒ 00:14:27.799 Henry Zhao: And in the meantime, what we’re doing to fix the treatment, follow-up reminder stuff is we’re sending
85 00:14:28.240 ⇒ 00:14:41.120 Henry Zhao: concise customer profiles into Customer I.O, so Robert would only get one row, Customer 2 would only get one row, Amber would only get one row, where we say what treatment they’re in, when their next follow-up date should be.
86 00:14:41.520 ⇒ 00:14:53.740 Henry Zhao: demographic information, all that stuff, so that it replaces a lot of the kind of messy attributes we have in Customer I.O, and it allows us to send those follow-up reminders that I hopefully can talk to Judd about today and, get that back up.
87 00:14:55.030 ⇒ 00:14:55.890 Cutter Streeby: Cool.
88 00:14:56.100 ⇒ 00:14:58.589 Henry Zhao: So that’s the plan. That’s what we’re proposing.
89 00:14:59.120 ⇒ 00:15:01.090 Cutter Streeby: Great plan. Let’s do it.
90 00:15:03.120 ⇒ 00:15:08.929 Robert Tseng: Yeah, and then Henry, I wouldn’t stress too much about the segment overages. I mean, it looks like it’s over, but that’s just because, …
91 00:15:09.180 ⇒ 00:15:23.639 Robert Tseng: whatever, I… I… like, I mentioned to you, we have… we have 4 million, it’s not actually 25 million. They need to update it on their back end, they haven’t done it yet. So we’re not actually paying more for this, don’t worry about it.
92 00:15:23.800 ⇒ 00:15:24.540 Henry Zhao: Okay.
93 00:15:24.700 ⇒ 00:15:25.610 Robert Tseng: Yeah.
94 00:15:25.610 ⇒ 00:15:33.350 Henry Zhao: So before I cut any of these off, I’m just gonna send out a written email to, basically anyone that has a say in this, just to make sure we’re not, like.
95 00:15:33.530 ⇒ 00:15:36.990 Henry Zhao: overlooking anything, if there’s anything that I should be considering.
96 00:15:37.270 ⇒ 00:15:46.290 Robert Tseng: Yeah, let’s send out an email. I think that’s a good idea. So you can draft something, and then I’ll kind of just… I’ll leave you in. I can send it on your behalf with you.
97 00:15:46.630 ⇒ 00:15:53.870 Henry Zhao: Maybe, Robert, you and I can sing tomorrow also, just talk about some legacy reports or other, like, edge cases that we might not have… that I might not have thought of when….
98 00:15:53.870 ⇒ 00:15:54.540 Robert Tseng: Yeah.
99 00:15:54.540 ⇒ 00:15:55.689 Henry Zhao: analyzing this. Yeah.
100 00:15:56.170 ⇒ 00:16:04.480 Robert Tseng: Yeah, so we’ll draft it, and then we can review. I expect if we send it tomorrow, anyone… anyone, I just anticipate Adam kind of… kind of being…
101 00:16:04.820 ⇒ 00:16:07.139 Robert Tseng: I think he will push back, he’ll just…
102 00:16:07.300 ⇒ 00:16:17.290 Robert Tseng: I think he’s just typically just kind of skeptical about some of these things, so he may say something, but we’ll be able to, like, come to a compromise by Friday, probably.
103 00:16:17.780 ⇒ 00:16:22.560 Henry Zhao: Yeah, I just want to make sure that we don’t drop anything important that we just didn’t consider.
104 00:16:22.720 ⇒ 00:16:23.240 Robert Tseng: Yeah.
105 00:16:23.240 ⇒ 00:16:24.240 Henry Zhao: It’s on this day.
106 00:16:28.590 ⇒ 00:16:31.399 Henry Zhao: Okay, I think those were my major updates for today.
107 00:16:31.500 ⇒ 00:16:32.409 Henry Zhao: I think…
108 00:16:32.870 ⇒ 00:16:37.500 Henry Zhao: I mentioned the group what we’re working on, so hopefully we’re just gonna get that done by this week.
109 00:16:38.410 ⇒ 00:16:41.609 Henry Zhao: And next week, work on streamlining some of the other things in the queue.
110 00:16:42.000 ⇒ 00:16:43.260 Robert Tseng: Okay, cool.
111 00:16:46.510 ⇒ 00:17:01.310 Henry Zhao: Yeah, so another thing that Bobby had asked for is, sending a signal in Customer I.O. whenever a Zendesk ticket is opened. I think the plan there is to ensure that we’re not sending out, like, satisfaction surveys when they’re, you know, having a ticket or some issue.
112 00:17:02.480 ⇒ 00:17:07.619 Henry Zhao: So… yeah, we’re gonna work on that, hopefully by end of week, maybe it’ll go into next week.
113 00:17:08.140 ⇒ 00:17:16.090 Henry Zhao: But the plan now is to do the same thing I just mentioned, which is add a field in that customer profiles table that says they have a ticket open or not.
114 00:17:16.450 ⇒ 00:17:24.339 Henry Zhao: And update that whenever the ticket is closed. So that also feeds into Customer I.O. So that’ll basically be the base that we work everything off of in Customer I.O.
115 00:17:24.770 ⇒ 00:17:32.019 Henry Zhao: And then I’m gonna sync regularly with Judd, just to make sure that we’re aligned on how he’s using Customer I.O, and that our data is as useful as possible.
116 00:17:42.480 ⇒ 00:17:44.029 Henry Zhao: Anything you wanted to add, Cutter?
117 00:17:44.690 ⇒ 00:17:46.669 Henry Zhao: Seem deep in thoughts.
118 00:17:47.030 ⇒ 00:17:49.220 Cutter Streeby: I’m reading Slack, it’s just…
119 00:17:49.370 ⇒ 00:17:57.560 Cutter Streeby: Blowing up. No, the only thing for me is if we can get the new FB thing set up, Robert, the correct way, so we don’t…
120 00:17:57.690 ⇒ 00:18:00.659 Cutter Streeby: Do what we did the month before last, where we sent
121 00:18:00.800 ⇒ 00:18:05.890 Cutter Streeby: 700 purchase events from that webhook that just continually fires from BASC.
122 00:18:08.560 ⇒ 00:18:09.160 Robert Tseng: Yeah.
123 00:18:09.900 ⇒ 00:18:15.389 Cutter Streeby: that’s literally… if I can get that done today, then I can start ads in that account.
124 00:18:15.900 ⇒ 00:18:18.500 Cutter Streeby: And they will actually track relevant things.
125 00:18:21.240 ⇒ 00:18:21.850 Robert Tseng: Okay.
126 00:18:26.000 ⇒ 00:18:27.690 Cutter Streeby: And that’s it, like….
127 00:18:30.280 ⇒ 00:18:30.840 Henry Zhao: Okay.
128 00:18:31.040 ⇒ 00:18:34.360 Henry Zhao: Alright, let’s get to work on that. Robert, let me know if you need a hand on that as well.
129 00:18:34.750 ⇒ 00:18:35.480 Henry Zhao: Yeah.
130 00:18:35.480 ⇒ 00:18:39.769 Cutter Streeby: And then, Robert, if you want to just pick an owner and put a process in place for
131 00:18:40.030 ⇒ 00:18:53.480 Cutter Streeby: New Pixel installs, GTM updates, if you guys want to own it, cool. If you want Ryan to own it, and you guys check off on it, cool. Just tell me what it is, and we’ll put it in practice.
132 00:18:55.150 ⇒ 00:18:59.160 Robert Tseng: Yeah, I… do you know who this is… who’s Kumar? We’ve never met him.
133 00:18:59.520 ⇒ 00:19:03.929 Cutter Streeby: He’s the assistant FB manager, works under Kevin.
134 00:19:04.950 ⇒ 00:19:08.759 Robert Tseng: Got it. Okay, so Kevin is still the main guy to make those calls. Okay.
135 00:19:08.760 ⇒ 00:19:09.530 Cutter Streeby: hat.
136 00:19:09.530 ⇒ 00:19:16.409 Robert Tseng: Yeah, my concern is that, like, I feel like anything that Ryan has implemented has never worked, so, like, I just…
137 00:19:17.110 ⇒ 00:19:24.180 Robert Tseng: Yeah, I mean, like, I think Andrew just confirmed that, like, what he was… he just… he sent the page view as a conversion event, so, like, I don’t know, like…
138 00:19:24.290 ⇒ 00:19:30.320 Robert Tseng: I don’t really want to absorb and QA his work, because it just means that we have to redo it, and like…
139 00:19:32.230 ⇒ 00:19:39.350 Robert Tseng: Yeah, anyway, so I… I mean, I’ll look into it, we’ll fix it this time, but, like, I… we have… yeah, we do need to come up with a better process, yeah.
140 00:19:40.030 ⇒ 00:19:42.070 Cutter Streeby: And if you guys want to own GTM,
141 00:19:42.730 ⇒ 00:19:44.220 Cutter Streeby: Fine with me. He can do….
142 00:19:44.220 ⇒ 00:19:46.920 Robert Tseng: Okay. So many other things, and not… Okay.
143 00:19:46.920 ⇒ 00:19:47.930 Cutter Streeby: on GTA.
144 00:19:48.090 ⇒ 00:19:48.780 Robert Tseng: Okay.
145 00:19:48.780 ⇒ 00:19:51.660 Henry Zhao: Okay, Robert and I probably need to think on that, and then we’ll come back to you with an answer.
146 00:19:51.860 ⇒ 00:19:53.470 Robert Tseng: Yeah. Okay.
147 00:19:53.470 ⇒ 00:19:54.170 Cutter Streeby: Cool.
148 00:19:54.170 ⇒ 00:19:55.000 Robert Tseng: See you guys.
149 00:19:55.200 ⇒ 00:19:56.759 Henry Zhao: Alright, thanks. Thanks, guys.