Meeting Title: Eden | Pre-meeting Prep Date: 2025-08-11 Meeting participants: Robert Tseng, Awaish Kumar, Amber Lin, Henry Zhao


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1 00:00:43.790 00:00:44.650 Awaish Kumar: I love it.

2 00:00:45.990 00:00:46.800 Robert Tseng: wish.

3 00:00:49.860 00:00:51.390 Awaish Kumar: Hi, all you’re doing?

4 00:00:52.270 00:00:53.629 Robert Tseng: I’m good, how are you?

5 00:00:54.700 00:00:56.079 Awaish Kumar: I’m good as well.

6 00:01:19.290 00:01:20.260 Amber Lin: Hello!

7 00:01:21.240 00:01:21.850 Robert Tseng: Egg.

8 00:01:22.800 00:01:24.650 Henry Zhao: Hey guys, happy Monday.

9 00:01:25.810 00:01:26.860 Robert Tseng: Happy Monday!

10 00:01:30.670 00:01:35.850 Amber Lin: I had a few takeaways from, joining the Eden call earlier.

11 00:01:35.850 00:01:36.530 Robert Tseng: Oh, yeah.

12 00:01:36.780 00:01:54.269 Amber Lin: Yeah, so I think the main… I hear two things that the data team needs action… probably needs action on. So, Rebecca was reporting on her metrics, and, Daniel was not that happy, so I think they want… they’ll probably want something closer to a customer’s journey.

13 00:01:54.270 00:02:04.230 Amber Lin: So essentially… orders… I forgot the exact one, so from when the item is…

14 00:02:05.110 00:02:08.630 Amber Lin: ordered, and if they’re sent to pharmacy, if…

15 00:02:08.990 00:02:21.329 Amber Lin: and then how many errors, so essentially the whole journey, I know I didn’t describe it very correctly, but what she presented at the meeting wasn’t great. She got grilled, so they’re gonna come to us soon.

16 00:02:21.510 00:02:24.860 Amber Lin: And then, item 2, I think.

17 00:02:25.310 00:02:30.769 Amber Lin: our Tableau dashboard, I think, showed 4K orders, and that…

18 00:02:31.060 00:02:35.270 Amber Lin: Extra, either for yesterday or before.

19 00:02:35.270 00:02:36.220 Robert Tseng: Yeah, yesterday.

20 00:02:36.220 00:02:41.139 Amber Lin: In fact, it’s still wrong. So that’s the other items.

21 00:02:42.060 00:02:43.819 Robert Tseng: Or what, what, the cack is wrong?

22 00:02:43.820 00:02:51.180 Amber Lin: The NTAC. I think what Josh pointed out, and what I’ve assigned to Damelade to investigate, I think it’s still that.

23 00:02:53.540 00:02:54.210 Robert Tseng: Bye.

24 00:02:54.400 00:02:56.209 Amber Lin: Yeah. That’s what I heard.

25 00:03:02.150 00:03:05.850 Robert Tseng: Yeah, I mean, I think, … so, I think Rebecca…

26 00:03:06.250 00:03:14.230 Robert Tseng: kind of gets yelled at every week because she doesn’t know how to measure her team, and I feel like

27 00:03:15.170 00:03:17.360 Robert Tseng: I don’t know… I mean, I…

28 00:03:17.470 00:03:25.119 Robert Tseng: it’s not like we can just, like, shadow her forever and, like, coach her what to do, but I think she really struggles to know how to measure things, so….

29 00:03:25.120 00:03:25.810 Amber Lin: Yeah.

30 00:03:25.810 00:03:27.570 Robert Tseng: I…

31 00:03:30.930 00:03:32.599 Robert Tseng: I mean, ideally, like.

32 00:03:33.520 00:03:43.080 Robert Tseng: I think she needs someone to, like, walk her through how to measure her, like, her team, and so she doesn’t have to… because every week is the same thing, like, she’s just like.

33 00:03:43.080 00:03:43.440 Amber Lin: Oh.

34 00:03:43.440 00:03:55.719 Robert Tseng: present something, and then they think it’s off, the master can make adjustments, she doesn’t know what to ask for, she comes back to our team, we make one small fix, it doesn’t actually solve the problem. And so I feel like….

35 00:03:55.720 00:03:56.910 Amber Lin: But I agree.

36 00:03:56.910 00:04:05.459 Robert Tseng: I’ve seen this… seen this pattern, like, for the past 4 weeks, really. So, I wonder if, you know, if you’re able to, like.

37 00:04:05.660 00:04:16.249 Robert Tseng: if you know what they’re asking for, and you can just, like, get a… if you have a clear line of sight on, like, what we need to work towards, like, I think maybe we should just come up with the requirements ourselves.

38 00:04:16.250 00:04:35.459 Amber Lin: Yeah, Daniel… I think his name is Daniel, he was leading the meeting. He also said, essentially he told Rebecca, if… if you don’t have an idea what to do, just do what I just said. He pointed… I’m gonna go… I have the recording. He just… I think he pointed out a clear path of how things are gonna be measured, so… Okay, cool.

39 00:04:35.460 00:04:41.730 Robert Tseng: Yeah, so we don’t even need to wait for Rebecca to, like, come to us, because whatever she’s going to ask us is going to be wrong again.

40 00:04:41.730 00:04:43.660 Amber Lin: Oh my gosh, I figured. I, I….

41 00:04:43.660 00:04:44.120 Robert Tseng: Yeah.

42 00:04:44.120 00:04:52.190 Amber Lin: message in the meeting and say, hey, I’ll work with Rebecca on this, like, and then Mitesh said, okay, so I will…

43 00:04:52.980 00:04:54.790 Amber Lin: I will go look into that.

44 00:04:55.020 00:04:55.630 Robert Tseng: Okay.

45 00:04:56.150 00:04:56.870 Amber Lin: Yeah.

46 00:04:57.740 00:05:05.839 Robert Tseng: Cool. So, in that case, I just have Tableau pulled up, It’s not Tableau.

47 00:05:06.020 00:05:06.980 Robert Tseng: ….

48 00:05:06.980 00:05:07.415 Amber Lin: Oh.

49 00:05:09.280 00:05:16.650 Robert Tseng: Okay, I know we don’t have too much… I’m just, you know, just kind of heading into that call. I’ll probably join today as well, but just to kind of give this team a heads up.

50 00:05:16.950 00:05:21.669 Robert Tseng: Yeah, tagging and tracking stuff, still kind of top prior, I think. …

51 00:05:22.100 00:05:40.409 Robert Tseng: the meta QA situation, I mean, it seems like things are fine now, or at least no one’s really saying anything. I don’t know how we need to monitor that this is… this is kind of staying stable. And then I know that Henry’s kind of, been pushing a bit on the North Beam side, so, I guess a couple of things that I see coming.

52 00:05:40.720 00:05:46.630 Robert Tseng: You know, one is, … Yeah, if we’re relying on, …

53 00:05:47.300 00:05:49.709 Robert Tseng: on Tomik to build the connector.

54 00:05:49.860 00:05:56.470 Robert Tseng: I think they need to… we should, you know, keep staying on top of them. If they don’t build it.

55 00:05:56.470 00:06:00.099 Amber Lin: North Beam, they said bye tomorrow.

56 00:06:00.100 00:06:10.290 Robert Tseng: Okay, I was gonna say, if they don’t build it, I already asked Corral. Corral said they could build it in 2 days. So, like, I want to put some pressure on Polytomic, that if they don’t do it, then I’m gonna go with a different vendor.

57 00:06:10.290 00:06:10.720 Amber Lin: Okay, good.

58 00:06:10.720 00:06:14.550 Robert Tseng: … Yeah. And then…

59 00:06:15.170 00:06:31.130 Robert Tseng: So on the CDP side, I think this is where I probably will spend my time, just wanting to work with Henry, just to make sure that the Nixpanel and Customer I.O. stuff is kind of… we’re doing well. I think it’s really just a cleanup on both fronts, so…

60 00:06:31.130 00:06:45.419 Robert Tseng: On the mixed panel, I think I’ll just let Henry spend some time. He can go and familiarize himself with what’s there. We did a short walkthrough last week, but, yeah, I think it’s as simple as just, like, cutting off some of the

61 00:06:45.430 00:06:50.240 Robert Tseng: Events that are being reported twice, both in Customer I.O. and Mixpanel.

62 00:06:50.280 00:06:58.890 Robert Tseng: And then, yeah, I think I want to spend some time… I won’t… yeah, I’m on the customer I.O. side and see how we can, consolidate there.

63 00:06:59.070 00:07:01.510 Robert Tseng: So I’m gonna keep that as high priority.

64 00:07:01.660 00:07:09.910 Robert Tseng: the order and customer journey stuff, because that’s from… coming from Rebecca, I think I’ll move that up. Finance will go back down, although….

65 00:07:09.910 00:07:27.730 Amber Lin: Okay. Are we helping anything with finance? I think the… Annie’s two… and so there was two extra requests other than Boothman that came in. Annie did both of them, I think they’re in review right now. Might need your review, because I don’t know fully the requirements to

66 00:07:27.730 00:07:33.900 Amber Lin: to do the review, but Annie has tagged you in both of them.

67 00:07:34.350 00:07:34.710 Robert Tseng: Okay.

68 00:07:34.710 00:07:38.240 Amber Lin: any extra stuff from finance this week?

69 00:07:38.720 00:07:46.179 Robert Tseng: Yeah, this week, no. So… Oh, shoot.

70 00:07:48.460 00:07:52.119 Robert Tseng: … I didn’t realize.

71 00:07:52.290 00:07:53.080 Robert Tseng: Just….

72 00:07:58.280 00:08:01.729 Henry Zhao: Also, before we end this call, I want to quickly talk about Northbeam. Just let me know when….

73 00:08:01.730 00:08:02.140 Robert Tseng: Okay.

74 00:08:03.520 00:08:05.570 Robert Tseng: Okay, yeah, regarding finance stuff…

75 00:08:10.850 00:08:25.630 Robert Tseng: I’ll… yeah, I mean, I’m basically not gonna let Jonah message me again this week directly. We’re just gonna go through the process, like, I kind of let him message me directly for stuff last week, and I think we did fine, so… although I don’t really know if we really gave him the two workbooks…

76 00:08:26.060 00:08:32.500 Robert Tseng: I think we only went one step further, so I think I need to make sure that we actually deliver these things.

77 00:08:32.500 00:08:33.650 Amber Lin: Okay, sounds good.

78 00:08:34.380 00:08:38.059 Robert Tseng: … Okay, but then everything else is really just not….

79 00:08:38.909 00:08:39.459 Amber Lin: Yeah.

80 00:08:39.460 00:08:40.480 Robert Tseng: Not a priority.

81 00:08:40.780 00:08:57.509 Amber Lin: Josh’s request on the SLA thing, we gave him the… we’re gonna give him the four core tables, it’s ready just in internal review right now, and then he has some other tables, such as forecasting and…

82 00:08:57.640 00:09:03.310 Amber Lin: different things. I just don’t… I was just wondering what the priority of that would be.

83 00:09:04.090 00:09:15.490 Robert Tseng: Okay, I mean, anything that Josh asks for will be high, but, like, we can just let him know. If he shows up on the call in 5 minutes, like, we’ll… we’ll just run it by this list, and he can decide what he wants to prioritize.

84 00:09:15.490 00:09:16.339 Amber Lin: Okay, okay.

85 00:09:16.610 00:09:18.289 Amber Lin: Okay. Sounds good.

86 00:09:18.290 00:09:20.410 Robert Tseng: Right, Henry. Well, yeah, go ahead.

87 00:09:20.410 00:09:21.200 Awaish Kumar: Nothing, nothing.

88 00:09:21.200 00:09:22.090 Amber Lin: online.

89 00:09:22.670 00:09:26.920 Awaish Kumar: And what about EMR, like, remote, like, doc? Have you seen it, or…?

90 00:09:27.260 00:09:34.410 Robert Tseng: Remo, by the way, we… it’s Remo, R-I-M-O, yeah, so… I…

91 00:09:35.520 00:09:53.099 Robert Tseng: I didn’t actually send this yet, I need to send this to the ELT today, because… I don’t know, I was expecting, kind of, something that was a little bit more ready to send, but it wasn’t… like, I’m not gonna send this, like, I have to make some edits, so… … and I think it’s a little bit too technical of a doc, like.

92 00:09:53.270 00:10:04.390 Robert Tseng: it’s gotta be, like, … it’s fine, like, I’ll have to… I’ll have to work through it. I just… I didn’t really… I didn’t… I didn’t realize it was, like, kind of… this is what we had, so… but I’ll send it to them.

93 00:10:04.620 00:10:06.170 Amber Lin: Anything I can help?

94 00:10:07.010 00:10:07.920 Robert Tseng: …

95 00:10:08.440 00:10:19.690 Robert Tseng: I think on this one, not really. This is just, like, we’re… I think Remo will be a separate client. I want to… if this gets approved, this is gonna be a separate budget, separate client, we’re gonna spin it off of Eden. Yeah.

96 00:10:20.090 00:10:21.050 Amber Lin: Gotcha.

97 00:10:21.050 00:10:21.690 Robert Tseng: Yeah.

98 00:10:24.210 00:10:28.210 Robert Tseng: Okay, that’s all for my side. Anything… you… Henry, you wanted to say something?

99 00:10:28.210 00:10:39.339 Henry Zhao: Yeah, real quick, while I have Awash and you here, is I’m a little confused, in terms of expectations for, Northbeam. I think from talking to Stuart today.

100 00:10:39.390 00:10:52.119 Henry Zhao: his expectation is he still wants us to implement an edge layer. He thinks that fixing, like, server-side and polytopming, all that stuff is not gonna fix the issue, based on what… I think it’s based on what he read in ChatGBT, like we discussed, Robert.

101 00:10:52.740 00:11:01.269 Henry Zhao: And I kind of agree with him, I think there’s probably going to be a lot of direct and, like, non-UTMs because of the iOS changes and things like that.

102 00:11:01.410 00:11:14.549 Henry Zhao: So, I said I had, like, a blot-out demo, like we talked about, but he then said, it’s $1,500 a month, which we want to avoid, we want to build something in-house. Like, did we agree on that? That we would provide resources such as that, to build something in-house?

103 00:11:14.820 00:11:17.469 Robert Tseng: No, he doesn’t make that decision, so….

104 00:11:17.700 00:11:24.560 Henry Zhao: So, how do I manage this stakeholder? Like, he’s basically saying, like, we need this, but we don’t want to pay for it, so….

105 00:11:25.050 00:11:26.990 Robert Tseng: Yeah, …

106 00:11:27.810 00:11:38.609 Robert Tseng: I guess if they just want us to do an estimation of what it would be for us to build it out in-house, I mean, that’s fine, like, if we can just go through that exercise. Like, I feel like Eden’s done that a lot with us.

107 00:11:38.610 00:11:40.549 Henry Zhao: Who’s the decision maker on that? Like, who….

108 00:11:40.550 00:11:41.620 Robert Tseng: It’ll be in Mitesh.

109 00:11:42.270 00:11:43.090 Henry Zhao: Nitesh.

110 00:11:43.090 00:11:43.970 Robert Tseng: Yeah.

111 00:11:44.910 00:11:48.819 Henry Zhao: Okay, so I would talk to Mitesh. But is Stuart, like, a…

112 00:11:49.030 00:11:52.169 Henry Zhao: like, a decision maker? Like, does he have a say in, like….

113 00:11:53.500 00:12:09.499 Robert Tseng: he’s… he’s like… he’s like an… he’s an operator, like, I think he manages, like, a few of the channels, so… I mean, he does… he’s, like, he’s always the loudest person, like, asking for what he wants, but… I don’t know, they’ve asked for a lot of bells and whistles that I don’t really use, so I… I think…

114 00:12:09.680 00:12:16.349 Robert Tseng: I think we could hear him out, but then we need to basically go back to Mitesh, which is, like, kind of why I want you to have the relationship with Mitesh.

115 00:12:16.350 00:12:18.420 Henry Zhao: Okay. And you’re like, hey….

116 00:12:18.420 00:12:35.379 Robert Tseng: this is… this came from your team, they want this, we think we could do it, you know, it would take this long, this offers cost, or we could just get an out-of-the-box solution. And, yeah, that’s how I’ve really presented decisions to Eden. Sometimes they ask us to build in-house, sometimes they just buy it out of the box, so….

117 00:12:35.570 00:12:47.369 Henry Zhao: Okay, yeah, I just wanted to get that, the, like, political part of that. But I have a meeting with Mitesh and Qatar on Wednesday. If you’re… you should be in the invite, but if you can make it, that’s probably what we might talk about on Wednesday.

118 00:12:47.710 00:12:48.740 Robert Tseng: Okay, cool.

119 00:12:49.390 00:12:51.440 Henry Zhao: Can I ask you apart from North Beam?

120 00:12:53.010 00:12:54.460 Amber Lin: Sorry, sorry.

121 00:12:54.590 00:12:59.909 Robert Tseng: Yeah, yeah, I guess Henry can add you as optional, but, what was it about Northbeam? Sorry?

122 00:13:00.380 00:13:06.779 Henry Zhao: So besides the server-side tracking and he wants to implement the edge layer, there’s nothing else we need to do with Edge, North Beam, right?

123 00:13:08.090 00:13:14.389 Robert Tseng: Yeah, I mean, I still don’t understand what performance improvement we’re gonna get, so….

124 00:13:14.390 00:13:16.079 Henry Zhao: Like, we would track UTMs better.

125 00:13:16.670 00:13:17.300 Robert Tseng: Okay.

126 00:13:17.300 00:13:22.620 Henry Zhao: He thinks there’s a lot of… he’s… he’s probably right, there is a lot more nulls, which would be counted as direct.

127 00:13:23.770 00:13:25.659 Henry Zhao: Without the edge layer, according to him.

128 00:13:25.890 00:13:33.399 Henry Zhao: But I’ll see the quote tomorrow, I might know more. But Awash, was there anything else that you asked for that came from Robert that you… that we need to resolve here?

129 00:13:34.250 00:13:42.920 Awaish Kumar: No, like, I just got that we need to have some capabilities to push data to Northbeam, so, like, Polytomic will be building that.

130 00:13:43.090 00:13:44.930 Awaish Kumar: Reverse ETL part.

131 00:13:45.630 00:13:50.889 Robert Tseng: Yeah, I thought we would just replace… I mean, sure, the capture of the UTMs will be changed with the edge layer thing.

132 00:13:50.890 00:14:07.770 Robert Tseng: But then also, we’re just… what we’re pushing… what we’re sending… how we’re sending UTMs will change. So, like, those are two ways where UTMs will drop off, right? Like, how you… how you capture them, and then how you send them. So the… the polyatomic should solve the drop-off in the sending part.

133 00:14:07.770 00:14:14.120 Robert Tseng: But then there’s also the capture part that, I guess you’re, you’re hoping that Blot will solve, or whatever.

134 00:14:14.120 00:14:19.960 Henry Zhao: We’re do- we’re doing… hold on, just to clarify, we’re doing North Beam to BigQuery and BigQuery to North Beam, right?

135 00:14:20.230 00:14:20.860 Robert Tseng: Yeah.

136 00:14:21.420 00:14:27.499 Henry Zhao: So, BigQuery to Northbeam, which one are we trying to solve right now, Awash, with Polytomic?

137 00:14:28.130 00:14:29.869 Henry Zhao: North New to BigQuery, or Bitcoin to North Beam, or both.

138 00:14:29.870 00:14:30.520 Awaish Kumar: look.

139 00:14:32.050 00:14:36.049 Awaish Kumar: Right now, we already have, Northwim to BigQuery part.

140 00:14:36.220 00:14:39.290 Awaish Kumar: But that’s kind of our… like…

141 00:14:39.670 00:14:47.460 Awaish Kumar: script which is running in Google Cloud Functions. But with Polytomic, we have sent a request to handle both the things.

142 00:14:47.460 00:14:48.040 Henry Zhao: Okay.

143 00:14:48.800 00:14:49.430 Henry Zhao: So it’s cool.

144 00:14:49.430 00:14:49.879 Robert Tseng: I don’t think.

145 00:14:49.880 00:14:55.010 Henry Zhao: Yeah, it’s a segment where they just connect to the API and just are able to send data back and forth, right?

146 00:14:55.460 00:15:00.460 Robert Tseng: Yeah, so Polyatomic is basically gonna help us develop anything that Segment doesn’t have, ….

147 00:15:00.460 00:15:01.100 Henry Zhao: No.

148 00:15:01.160 00:15:02.030 Robert Tseng: Yeah.

149 00:15:02.030 00:15:08.160 Henry Zhao: We want to send it back first, because we want to enrich the North Beam data with, like, profiles data in BigQuery, right?

150 00:15:08.670 00:15:11.789 Robert Tseng: Oh yeah, if that’s what… whatever they wanted, I think, …

151 00:15:12.180 00:15:19.280 Robert Tseng: however we’re capturing UTMs, it’s like, I thought we were getting UTMs, Whoa, okay.

152 00:15:21.530 00:15:29.810 Robert Tseng: I don’t know exactly what enrichments we would push into North Bee, so I think that’s another open-ended question for me. I thought it was just, like, we’re just gonna be sending teams.

153 00:15:30.140 00:15:35.310 Henry Zhao: I’ll ask, yeah. And I’ll play, like, I’m new, so I want to, like, get the understanding of the context.

154 00:15:35.460 00:15:36.409 Robert Tseng: from direct… Yeah.

155 00:15:37.610 00:15:38.170 Robert Tseng: Okay.

156 00:15:38.450 00:15:38.880 Henry Zhao: Cool.

157 00:15:38.880 00:15:40.900 Robert Tseng: Cool. Alright, see y’all soon.