Meeting Title: Eden Team Restructuring and Updates Sync Date: 2025-07-29 Meeting participants: Robert Tseng, Annie Yu
WEBVTT
1 00:00:09.330 ⇒ 00:00:10.650 Annie Yu: Hello, Robert!
2 00:00:15.950 ⇒ 00:00:16.850 Robert Tseng: Hey Eddie.
3 00:00:17.140 ⇒ 00:00:18.110 Annie Yu: Hey!
4 00:00:20.340 ⇒ 00:00:21.290 Robert Tseng: Sorry I’m late.
5 00:00:22.280 ⇒ 00:00:24.830 Annie Yu: Oh, okay, what’s that?
6 00:00:25.160 ⇒ 00:00:26.590 Robert Tseng: How’s it going.
7 00:00:28.200 ⇒ 00:00:29.620 Annie Yu: It’s going.
8 00:00:30.136 ⇒ 00:00:31.353 Annie Yu: It’s all right.
9 00:00:32.130 ⇒ 00:00:32.500 Robert Tseng: Right.
10 00:00:32.509 ⇒ 00:00:39.269 Annie Yu: Yeah, it’s I just I just found out is Luke off the ABC project?
11 00:00:39.759 ⇒ 00:00:40.379 Annie Yu: I I didn’t.
12 00:00:41.090 ⇒ 00:00:44.320 Robert Tseng: We are parting ways with Luke.
13 00:00:44.580 ⇒ 00:00:47.330 Robert Tseng: Yeah, yeah.
14 00:00:53.280 ⇒ 00:00:54.135 Robert Tseng: Yeah.
15 00:00:56.650 ⇒ 00:01:02.543 Robert Tseng: I I don’t. I don’t know who Tom will make a bigger announcement about it or not, I’m not. I’m not sure but
16 00:01:03.370 ⇒ 00:01:08.759 Robert Tseng: yeah, I think. Obviously, you’ve seen new people coming in and out, and so we’re just
17 00:01:10.180 ⇒ 00:01:13.630 Robert Tseng: having to restructure the team.
18 00:01:16.220 ⇒ 00:01:23.833 Robert Tseng: yeah, it’s not not good news. I don’t. I don’t think we like, I don’t like we like making these decisions. But
19 00:01:24.440 ⇒ 00:01:25.230 Robert Tseng: yeah.
20 00:01:27.090 ⇒ 00:01:35.779 Robert Tseng: Yeah. Well, I mean, I guess. Yeah, I put a few bullet points of like things to remind myself of what I wanted to talk to you about. But I think
21 00:01:37.530 ⇒ 00:01:48.506 Robert Tseng: yeah, I mean, I know you’ve met with wish, and I mean, I don’t want to do too many the same conversation where people are asking you, oh, how are you doing? Or whatever? So
22 00:01:48.990 ⇒ 00:02:01.700 Robert Tseng: I guess where I’ll start from is like, Okay, yeah, Eden, we’re at like a point now where I’m trying to just transition out of Eden. So I’m you know. That’s why we brought on Henry
23 00:02:01.810 ⇒ 00:02:02.320 Robert Tseng: Henry.
24 00:02:02.320 ⇒ 00:02:04.850 Annie Yu: Wait. What do you mean? Are you gonna be off, Eden?
25 00:02:05.340 ⇒ 00:02:07.079 Robert Tseng: I would like to within 2 weeks.
26 00:02:07.080 ⇒ 00:02:12.020 Annie Yu: Oh, okay. Okay. Oh, that’s big news. Okay?
27 00:02:12.020 ⇒ 00:02:13.310 Robert Tseng: Yes.
28 00:02:13.965 ⇒ 00:02:15.513 Annie Yu: Yeah, I think,
29 00:02:16.910 ⇒ 00:02:18.410 Robert Tseng: As
30 00:02:19.770 ⇒ 00:02:36.780 Robert Tseng: I. If I stay on Eden. Then I’m not like I’m not growing the business, and I I feel like we were close to our Q 3 goal. But I think an extra 20% would smooth a lot of things over. So I would like to
31 00:02:37.070 ⇒ 00:03:02.659 Robert Tseng: spend my time more just trying to get some of these deals over the finish line. Maybe you can see that like our, the data side of our business is more mature than the AI business like and like, maybe those, I don’t know if you think too much about kind of like the direction we’re headed. But we’re trying to like sell data and AI together more now. And
32 00:03:04.140 ⇒ 00:03:09.020 Robert Tseng: yeah, I mean just the fact that, like, I don’t know like
33 00:03:09.280 ⇒ 00:03:22.749 Robert Tseng: one, Eden is equal to like 4 or 5 AI clients like I just, I need to get another. I need to go get another Eden, I think, would would solve a lot of problems. So but it took me like.
34 00:03:23.520 ⇒ 00:03:30.660 Robert Tseng: I mean, it took a lot of work. Have you been part of the Eden team for like 3 months to kind of get us to that point. So I’m just trying to
35 00:03:30.890 ⇒ 00:03:36.679 Robert Tseng: take whatever I’ve learned, and we have a few like clients that I think have potential to like
36 00:03:36.890 ⇒ 00:03:43.080 Robert Tseng: grow bigger. And that would. Yeah, I just I I think I just need to go
37 00:03:43.590 ⇒ 00:03:48.678 Robert Tseng: spend more of my time. On that side of the business. So
38 00:03:49.410 ⇒ 00:03:53.639 Robert Tseng: yeah, I think Henry is supposed to replace me. I think that’s
39 00:03:53.930 ⇒ 00:04:04.050 Robert Tseng: that’s the goal. I know he’s out this week, and the the handoff is not like super smooth, but well, I think we’ll we’ll have a better sense like 2 weeks from now.
40 00:04:04.982 ⇒ 00:04:06.990 Annie Yu: Expert things like that.
41 00:04:06.990 ⇒ 00:04:13.290 Robert Tseng: He’s the. He’s the Cdp guy, yeah. And why I chose him is he has more of a marketing analytics background.
42 00:04:13.810 ⇒ 00:04:33.262 Robert Tseng: which I think is what Eden needs the most. It’s between Eden. It’s like the marketing stuff. And then the Ops stuff that you that you work with on Rebecca. I think those are the 2 most important things on the client. There’s like, yeah, a lot of people like ask us for other things like, I know the Jonah stuff we’ll talk about. But yeah, I think
43 00:04:34.310 ⇒ 00:04:36.699 Robert Tseng: there’s there’s a balance of like.
44 00:04:37.760 ⇒ 00:04:43.349 Robert Tseng: well, I want us like, if you if you I was looking at the Eden team today. And like this.
45 00:04:43.390 ⇒ 00:05:07.947 Robert Tseng: how many people are on this project now, like I, there’s a lot of things that are in flux. So who are the you, Henry Andrew me Amber? And then maybe this guy, Brian, that’s like 9 people which is crazy. So before it was just right away. You and me. We were like running that for some time.
46 00:05:08.640 ⇒ 00:05:12.669 Robert Tseng: yeah, I think as we like kind of moved up to another kind of like
47 00:05:13.120 ⇒ 00:05:21.549 Robert Tseng: level of scope. Have been trying to like. Figure out where our skill gaps are and like where we need to plug people in
48 00:05:22.043 ⇒ 00:05:25.106 Robert Tseng: and that’s that’s the challenge. Really, I think.
49 00:05:25.830 ⇒ 00:05:33.970 Robert Tseng: on the engineering side, I think we’re okay, like, I haven’t really needed to hire any more engineers. Vosh! Dev is
50 00:05:34.110 ⇒ 00:05:54.869 Robert Tseng: going to replace a wish eventually. Like a wish we want to have him be like lead. Did engineer on a couple of other clients, and so I need to free up some of his time. Dim a lot. It will still be kind of like in in Eden. And then, like Andrew, is more of a temporary gap. It’s like
51 00:05:54.870 ⇒ 00:06:06.950 Robert Tseng: Henry doesn’t have all of the skills that I was hoping for. So I’m like trying to like piece together other people to figure like kind of round him out.
52 00:06:07.310 ⇒ 00:06:28.519 Robert Tseng: It’s an experiment for me. I don’t really know if I if I will keep Andrew like. So I think that’s yeah, like, that’s that’s tough. Like I, if you can just imagine it from my perspective, I’m like trying to like assemble the team of like what we had before with and like with new people without like losing skill. I guess if that’s a good way of putting it.
53 00:06:28.520 ⇒ 00:06:31.689 Annie Yu: So what are Andrew and Harry
54 00:06:32.310 ⇒ 00:06:36.089 Annie Yu: doing? I guess that’s I think I kind of know
55 00:06:36.440 ⇒ 00:06:40.750 Annie Yu: directionally, but not really like exactly what they do.
56 00:06:41.330 ⇒ 00:06:46.149 Robert Tseng: Yeah. So Henry is so on the Cdp work like, that’s
57 00:06:46.330 ⇒ 00:06:52.660 Robert Tseng: yeah. He’s gonna manage segment moving forward. And then he’s gonna take on any scope that’s like, move
58 00:06:52.700 ⇒ 00:07:16.780 Robert Tseng: this data into that tool like, I want Henry to be the one to kind of mention that as far as like tableau, ownership and maintenance like that’s still in your domain. Henry can’t do tableau like he was, I mean, he seems like a pretty smart guy. But yeah, I don’t. Wanna. I’m like trying to like ramp him up slowly. But for now, like I want him to take on anything marketing, I want him to own the relationship with Mattesh
59 00:07:17.090 ⇒ 00:07:29.499 Robert Tseng: in Qatar, because, like, that’s like a really messy part of the organization. Andrew’s skill set is very limited. He just does like tagging and tracking, which is, I guess, the
60 00:07:30.020 ⇒ 00:07:38.609 Robert Tseng: yeah, I it’s that’s why I’m like, I I don’t really know like how to how to work with him that well yet. Cause I’m just like.
61 00:07:38.770 ⇒ 00:07:52.860 Robert Tseng: yeah, if you you should just be able to do that if you’re doing the Cdp work. But for whatever reason Henry can’t do it, and Andrew kind of helps helps support him there. So the goal is just to have
62 00:07:53.070 ⇒ 00:08:06.349 Robert Tseng: Andrew kind of stay for like a couple of weeks, and then hopefully, like, that’s it, and then it’ll just be Henry moving forward from there. But we’ll we’ll have to see? Yeah.
63 00:08:08.740 ⇒ 00:08:26.619 Robert Tseng: okay, so hopefully, that gives you a bit of context on like the moving pieces that are going around. Obviously, hamber amber was introduced to because Tigran is just not really doing anything for our team. So I wanted our own pm, on on the project. That wasn’t me.
64 00:08:27.880 ⇒ 00:08:30.534 Robert Tseng: Yeah, okay,
65 00:08:31.720 ⇒ 00:08:39.159 Robert Tseng: yeah. And then, you know, obviously, if any other questions just let me know. But otherwise I’ll kind of like transition over to a couple of other other topics.
66 00:08:39.179 ⇒ 00:09:05.829 Robert Tseng: So yeah, one was regarding like owning stakeholder relationships. So we we’re gonna have to draw this map and I’ll probably have amber kind of put together this exercise for one of the retros of like, who is like the main contact for who I briefly kind of like mentioned, like I think anything marketing related like, I want them to go to Henry. I think you’re doing great with Rebecca.
67 00:09:06.334 ⇒ 00:09:08.190 Robert Tseng: She’s a bit chaotic.
68 00:09:09.300 ⇒ 00:09:21.249 Robert Tseng: and I think that’s where we need to kind of like get her more structure. And so there, there’s a bit more like stakeholder management there that I would hope that you can like take on more
69 00:09:21.786 ⇒ 00:09:25.039 Robert Tseng: and so let me give some examples like
70 00:09:27.190 ⇒ 00:09:29.490 Robert Tseng: If I go to farm Ops thing.
71 00:09:29.730 ⇒ 00:09:39.894 Robert Tseng: you know, like Rebecca doesn’t show up to any of our stand ups. It’s kind of hard to get a hold of her. She kind of like shows up. She kind of pops in here and there only when there’s something urgent on her mind.
72 00:09:40.270 ⇒ 00:09:44.720 Robert Tseng: And she like asked for these like very like nitpicky changes of like
73 00:09:45.570 ⇒ 00:09:52.619 Robert Tseng: like change. The wording here, or like this bar is like not looking right or whatever but like it’s
74 00:09:54.120 ⇒ 00:10:01.829 Robert Tseng: like, I kind of want like to know? Like ideally, I would spend and like an hour with her a week, and just like.
75 00:10:02.120 ⇒ 00:10:27.700 Robert Tseng: understand? Like what her team is doing, like, what decisions they’re they’re making, what they’re facing and like, I don’t know if you’ll get that time with her. Maybe it’s just like me putting you into one of their stand ups, and you just join and try to absorb it. But kind of need some I need. I I think I would. I think it would be better if you were like more embedded in her team a little bit. Just so we can like anticipate some of the stuff that’s coming.
76 00:10:28.070 ⇒ 00:10:28.620 Annie Yu: Hmm.
77 00:10:31.190 ⇒ 00:10:35.420 Annie Yu: When you say her team it’s different than Christiana.
78 00:10:35.420 ⇒ 00:10:36.970 Robert Tseng: Christiana’s on our team. Yeah.
79 00:10:36.970 ⇒ 00:10:37.640 Annie Yu: Lovely.
80 00:10:37.780 ⇒ 00:10:42.589 Robert Tseng: Yeah, so yeah, maybe it is just I don’t know who the right person is like.
81 00:10:42.840 ⇒ 00:11:00.599 Robert Tseng: it doesn’t. Yeah, I think we can discuss it. Maybe it is you just chatting with Christiana for an hour, a week, or whatever, and she’s just telling you everything that they’re doing like I don’t. I don’t know if it should be from Rebecca or Christiana. I did figure that out. But yeah, I just like, need
82 00:11:03.810 ⇒ 00:11:12.689 Robert Tseng: like, I yeah, I because you’re now I mean, I consider you now the domain expert there, like anything regarded like order.
83 00:11:13.580 ⇒ 00:11:38.319 Robert Tseng: like orders like order data like you, you are the 1st line to like, be able to handle any any question on that. Obviously, like, there’s some engineering like overlap where new order statuses are introduced, or whatever, and like the quality of the data like, maybe you. Still, you know, you and demote together kind of like, catch catch that but
84 00:11:38.440 ⇒ 00:11:43.439 Robert Tseng: at least that’s that’s where I see things are right now, and I just kinda wanna help
85 00:11:43.860 ⇒ 00:11:53.589 Robert Tseng: kind of empower you a bit more to like kind of go and like Rebecca is your is your, is your stakeholder? Right? So
86 00:11:54.250 ⇒ 00:12:03.359 Robert Tseng: yeah, I mean, we can talk through like specifically what like, what rituals or whatever you want to set up with her like, we don’t have to do that on this call. But I mean, I just wanna
87 00:12:03.460 ⇒ 00:12:14.609 Robert Tseng: at least frame that as like, okay, like, do you see yourself like in that? In that role like you? Would you agree with that assessment or kind of like, what do you? What do you? What are your thoughts? There.
88 00:12:15.040 ⇒ 00:12:21.810 Annie Yu: 1st of all, I like Rebecca. I think I don’t like all the stakeholders here, and I like her. So I
89 00:12:22.230 ⇒ 00:12:50.629 Annie Yu: no problem. We’re working with her, and I remember when she 1st mentioned the personalized thing, it was a very vague like you said, I think, in the message it was not very clear, but I remember meeting with her and Demo all day. I understand. Okay, your goal is 80% within the night, 1, st 90 days. So those things I learned from the conversation. So I do agree will be helpful to maybe, I’m thinking, like maybe a 1 on one placeholder weekly, and we can
90 00:12:51.150 ⇒ 00:12:57.269 Annie Yu: reserve that time, and if we don’t have anything we don’t have to meet that week, I’m not sure if that makes sense.
91 00:12:57.420 ⇒ 00:12:58.440 Robert Tseng: Yeah, for her.
92 00:12:58.440 ⇒ 00:12:59.590 Annie Yu: Yeah, yeah, yeah.
93 00:12:59.800 ⇒ 00:13:07.929 Robert Tseng: Yeah. So like, I’ve had trouble like getting her on any sort of like recurring cadence. I think she I mean, I can understand. She’s like
94 00:13:08.120 ⇒ 00:13:14.669 Robert Tseng: anytime. An order is late, she she has to fight all the fires. I think her job is very hard, so I would rather like
95 00:13:15.450 ⇒ 00:13:30.110 Robert Tseng: if I can find the strategic meeting where she’s already meeting with, like the leaders on her team. And just have you like plug into that? You might absorb the same information, anyway. Rather than kind of putting another hour on her calendar. If that makes sense.
96 00:13:30.110 ⇒ 00:13:31.040 Annie Yu: Yes.
97 00:13:31.040 ⇒ 00:13:33.760 Robert Tseng: Yes. So, yeah.
98 00:13:34.150 ⇒ 00:13:36.580 Annie Yu: Yeah, I’m also wondering. And this was.
99 00:13:37.740 ⇒ 00:13:43.959 Annie Yu: this has been a question since I joined, but I never really like ask. I guess I did not have much time to think about that, but I think
100 00:13:44.600 ⇒ 00:13:59.640 Annie Yu: it’ll be really helpful if they. I’m not sure what’s the like confidentiality policy there. But if they can provide some whatever decks or documents they’ve been using internally to us. That’ll be helpful, too.
101 00:14:00.590 ⇒ 00:14:03.900 Robert Tseng: Oh, yeah, like, just about the business, or what.
102 00:14:03.900 ⇒ 00:14:15.170 Annie Yu: Yeah, yeah, or what they do. Cause I I think I kind of know what they do. But I think that’s an iceberg like a tip of the iceberg, where they actually do much more.
103 00:14:16.200 ⇒ 00:14:17.120 Robert Tseng: I see.
104 00:14:21.200 ⇒ 00:14:25.425 Robert Tseng: I don’t think they have like decks, like investor decks and stuff like
105 00:14:28.180 ⇒ 00:14:32.020 Robert Tseng: I mean, I think Christiana knows the product the best.
106 00:14:34.950 ⇒ 00:14:43.110 Annie Yu: So can you remind me again? So Rebecca oversees the the operational side of things.
107 00:14:43.110 ⇒ 00:14:46.700 Robert Tseng: Yeah, you can just consider her like, head of operations. Yeah.
108 00:14:47.240 ⇒ 00:14:49.359 Annie Yu: And then Christiana is.
109 00:14:50.110 ⇒ 00:14:52.638 Robert Tseng: She’s like an executive assistant to
110 00:14:53.420 ⇒ 00:14:54.740 Annie Yu: Okay. Okay.
111 00:14:59.140 ⇒ 00:15:07.115 Robert Tseng: And then there’s like a few other people. There’s Katie, there’s Sarah, etc, like all these people who are, you know they’re people, managers on their team.
112 00:15:08.150 ⇒ 00:15:14.502 Robert Tseng: But yeah, like, I think operations is basically 2 things like, there’s 1 is like customer service, right? It’s like,
113 00:15:16.538 ⇒ 00:15:31.630 Robert Tseng: customers call complain about things, and like they have all these reps trying to like handle those calls. And then the other part is like on the fulfillment side. It’s like working with pharmacies, making sure that they’re processing orders, delivering things on time. And whatever?
114 00:15:33.090 ⇒ 00:15:38.459 Robert Tseng: Yeah. So yeah, you built out the Zendesk dashboard like that has.
115 00:15:38.700 ⇒ 00:15:40.490 Annie Yu: I think Sahana did.
116 00:15:40.490 ⇒ 00:15:41.000 Robert Tseng: Or sorry.
117 00:15:41.000 ⇒ 00:15:45.400 Annie Yu: I never I never edited that dashboard. I don’t think yeah.
118 00:15:46.350 ⇒ 00:15:51.610 Robert Tseng: But you added a view that has like tickets, right? Or something like, yeah.
119 00:15:51.610 ⇒ 00:15:54.309 Robert Tseng: order ratios, or whatever we were trying to show them.
120 00:15:54.310 ⇒ 00:16:00.310 Annie Yu: Yeah, yeah. I think Sarah is probably the the main stakeholder that’s using that exactly.
121 00:16:01.760 ⇒ 00:16:02.560 Robert Tseng: Yeah.
122 00:16:04.530 ⇒ 00:16:18.460 Robert Tseng: Okay. So anyway, yeah. So I think that’s like one stakeholder to kind of embed in and like, I don’t. Yeah, I don’t. I don’t want to spread you to across too many stakeholders, I think. Like it doesn’t make sense for you to be the go to person for everyone
123 00:16:18.580 ⇒ 00:16:27.099 Robert Tseng: like I’ve been in that shoe, those shoes. And it’s it’s very difficult for the amount of time that we spend on that client. So
124 00:16:27.540 ⇒ 00:16:49.445 Robert Tseng: so yeah, I think that’s that’s pretty much locked. And I think the the team would be on board like with you staying staying there. And so I think if you’re gonna be that person, then? Yeah, I think I want Rebecca to see you more as like kind of like her go to person for for, like, you know, for our, for as far as like data data needs goes,
125 00:16:50.030 ⇒ 00:16:56.639 Robert Tseng: and yeah, like, something I’m putting together for the execs today. The day is getting away from me. But
126 00:16:57.420 ⇒ 00:17:06.650 Robert Tseng: you know as we’re kind of like recalibrating things as well, I mean, I’m trying to go into. Ask? Ask? I’m asking them for more money pretty much. But like, it’s like.
127 00:17:08.839 ⇒ 00:17:12.180 Robert Tseng: Yeah, I’m gonna probably draw like this kind of
128 00:17:12.839 ⇒ 00:17:29.939 Robert Tseng: org structure, I guess, and kind of just I just want to show them that like, okay, well, Annie is not going to be talking to Jonah, because, like I want like, she’s gonna be on like over here. And so like, I need to be able to have those conversations with them.
129 00:17:30.365 ⇒ 00:17:52.619 Robert Tseng: But yeah, I guess that’s kind of the next topic of like, Okay, well, Jonah is obviously wanting your time, and I know you don’t want to work with him. I know you don’t really have an interest in that domain. But and he’s going to question whatever else you’re doing, because he has. He wants to get your time. So he’s gonna want you to. That’s why he’s asking the questions about the Ltv stuff, which is.
130 00:17:53.030 ⇒ 00:17:55.780 Robert Tseng: Okay, I I understand it like part of it was.
131 00:17:57.660 ⇒ 00:18:00.779 Robert Tseng: well, yeah, I mean the dale, the whole like.
132 00:18:02.180 ⇒ 00:18:15.619 Robert Tseng: And we we can work together on the messaging. But yeah, I think I can’t. I can’t speak on on your behalf, either so or I mean I could. But like I probably be better if you are able to communicate like
133 00:18:17.280 ⇒ 00:18:46.540 Robert Tseng: what you’re working on like. Why, it’s important, whatever. And like, yeah, kinda help draw those boundaries kind of with him as well. So I’m trying to get an extension to get more time, because if you’re already over capacity right now on Eden, then, like. It doesn’t make sense for me to let like you’re not gonna have another 10 HA week to give to like Jonah for his for his stuff. So
134 00:18:47.690 ⇒ 00:18:53.179 Robert Tseng: okay, I think I said a lot of different things in that minute. So
135 00:18:53.460 ⇒ 00:18:55.208 Robert Tseng: I don’t know, like, I guess
136 00:18:56.710 ⇒ 00:19:01.769 Robert Tseng: I’ll just pause there like, are you following? Kind of like where I’m where what I’m saying. And like, Yeah.
137 00:19:02.370 ⇒ 00:19:29.839 Annie Yu: Yes, and for the Ltv. Work I think we also mentioned this yesterday with I think you were not there. I think the problem now with like what I’m delivering within this project, like all the things, are documented as a write up instead of something like actual field, or like an actual visual so we added some visuals. But I think right now, what I can do is probably record a short short one
138 00:19:29.840 ⇒ 00:19:42.620 Annie Yu: walking through what we did, and what’s the expected next step? But then, regarding to Jonah’s question, I think I actually would say, this work is not recommended for
139 00:19:42.730 ⇒ 00:19:51.000 Annie Yu: like finance team. I I think initially, when we drafted that out, I think it’s more to support
140 00:19:51.452 ⇒ 00:20:08.577 Annie Yu: like marketing or retention. So it’s more like early signal on corporate preference, and then we can label customer with like high medium low. Otb, but I don’t think it’s gonna be like reliable enough to roll up into a financial forecast or so. So I think it’s not even
141 00:20:09.290 ⇒ 00:20:15.710 Annie Yu: built to support the finance team, and I don’t think they should use that for their finance planning either.
142 00:20:16.050 ⇒ 00:20:20.246 Robert Tseng: Yeah, no, I I agree with you. So I think that’s part of your answer to him. And
143 00:20:21.040 ⇒ 00:20:22.093 Robert Tseng: I think
144 00:20:24.320 ⇒ 00:20:31.000 Robert Tseng: yeah. So I mean, I would prefer to keep you like on Ops. And marketing related like kind of work.
145 00:20:31.465 ⇒ 00:20:38.290 Robert Tseng: You know, on the marketing side there aren’t. There isn’t really new stuff anymore. Like marketing reporting. Is not that like.
146 00:20:39.210 ⇒ 00:21:02.399 Robert Tseng: there’s not that many things that you can do like. It’s just measuring return on ad spend across different channels. Sure, we’ll like, keep cutting it up here and there. You may like make some tableau changes. I know we’re talking through that change that Mattesh is suggesting. But the views won’t necessarily change that much. And so I think that’s where, like there’s opportunity to like, do more proactive kind of
147 00:21:02.640 ⇒ 00:21:17.789 Robert Tseng: stuff like the predicted Ltv, and thinking about okay, what are like? The output to me isn’t necessarily a visual like, I mean, sure, the visual piece. I think there’s a couple of things one is like on our Ltv dashboard, like we have.
148 00:21:17.790 ⇒ 00:21:41.259 Robert Tseng: we have the actual. But we also have a predicted kind of like view, right? And that like that that gives them a leading indicator cater of the direction that we’re heading in and then also for the retention teams when they are working in customer I/O. They get a few more fields labeling, you know, high, medium, low, or like what the predicted Ltv is, and they’re able to do some of the the messaging there. So
149 00:21:41.260 ⇒ 00:21:45.429 Robert Tseng: that’s definitely like, I think that’s what the deliverable is is like, yeah,
150 00:21:45.810 ⇒ 00:21:47.350 Robert Tseng: And yeah.
151 00:21:47.350 ⇒ 00:21:52.269 Annie Yu: But is it so? That would be mostly affecting Mattesh.
152 00:21:52.550 ⇒ 00:22:06.689 Robert Tseng: Yeah, that’s that’s gonna go with Mattesh. Which? Yeah, I mean, it’s also not been great, the like, the relationship with Mattesh. We’re trying to. I’m trying to get that back in Prac in practice, but.
153 00:22:06.690 ⇒ 00:22:07.709 Annie Yu: Is it, Natesh?
154 00:22:08.050 ⇒ 00:22:15.000 Annie Yu: I think Mattesh is pretty communicative, that, or at least what I thought.
155 00:22:15.400 ⇒ 00:22:20.760 Robert Tseng: Well, I mean, I don’t know like you. I feel like you have to nudge him like 2 or 3 times before he responds.
156 00:22:21.207 ⇒ 00:22:22.102 Annie Yu: Guess, yeah.
157 00:22:23.320 ⇒ 00:22:44.380 Robert Tseng: I think communicative to me is like Josh, like Josh, will respond to whatever whenever so which is why everything that he’s wanted has gotten done, because he just comes in and just kind of just says whatever he wants. None of the other stakeholders are like that, which is fine. I I don’t think that’s good for their organization, because they can’t have their
158 00:22:44.380 ⇒ 00:22:54.040 Robert Tseng: CEO. Just be calling all the shots like. That’s not how you really will empower your team. So I think we’re. That’s why we have to have, like.
159 00:22:54.040 ⇒ 00:23:05.999 Robert Tseng: you know, the marketing analytics channel, the pharmacy channel which we do have a relationship with them. They do trust us, and to some extent, but I I think there’s we can just partner better with them. I
160 00:23:06.580 ⇒ 00:23:29.870 Robert Tseng: long longer term like, I don’t want Josh in our meetings like it doesn’t make sense. He should be. If he’s the president of the business, he should be doing other stuff, not sitting in on data standups like. So I think that would signal that he has trust in us. And like, we can actually go directly to the people. We need to to keep working. So I don’t think we should rely on Josh in the long term, and we need to have those relationships with Mattesh and
161 00:23:30.350 ⇒ 00:23:31.390 Robert Tseng: Rebecca.
162 00:23:33.270 ⇒ 00:23:46.580 Robert Tseng: Okay? So yeah, I mean, that’s those are the 2 domains. I would like to keep you in. And like, Yeah, I want you to kind of fend off like what Jonah is saying by taking the marketing angle like, that’s totally fine. Yeah, I got.
163 00:23:46.720 ⇒ 00:23:54.540 Robert Tseng: Yeah, I think there’s there’s always going to be people that disagree with you. I think that’s just the world of data. People will see things differently.
164 00:23:55.340 ⇒ 00:24:11.610 Robert Tseng: yeah, like Mattesh, criticizing the way that we had built out. The Ncac. Roas like reporting well for Josh, it served one purpose, but for him it’s something else. And so it’s not that we were wrong with it. It was just that he wants a different view, and I feel like that’s most
165 00:24:11.610 ⇒ 00:24:26.371 Robert Tseng: most of the time. It’s not a matter of like we did it wrong or right, or whatever they’re just, there’s just like a different objective that they’re trying to reach. And as we like talk to them. We we better understand like what they’re trying, what what they’re trying to look at.
166 00:24:27.050 ⇒ 00:24:32.779 Robert Tseng: yeah, so hopefully, that clears that part up.
167 00:24:33.700 ⇒ 00:24:42.260 Annie Yu: The people on Eden know that we’re trying to get off this project.
168 00:24:43.170 ⇒ 00:24:43.850 Robert Tseng: Me?
169 00:24:44.550 ⇒ 00:24:45.750 Robert Tseng: Do they know that I’m coming up.
170 00:24:46.510 ⇒ 00:24:55.256 Annie Yu: Imagining. I try to imagine how they react. But I I’m suspecting they they still don’t know yet.
171 00:24:55.580 ⇒ 00:25:01.749 Robert Tseng: No, no, of course they don’t know. But also I’m not gonna be like gone gone. But like I cannot. Yeah, I mean, I just.
172 00:25:02.280 ⇒ 00:25:07.750 Robert Tseng: I don’t necessarily track my hours the same way that you guys do with clockify. But
173 00:25:07.880 ⇒ 00:25:27.420 Robert Tseng: I need to reduce my time to eat into like 5 HA week is kind of like what I think would be fair like. It’s enough to like. Make sure that they know that I’m still around, but like I can’t be doing like 15 plus hours to like cover like random things so that just it just does it, just won’t it? Just won’t. It won’t scale.
174 00:25:29.330 ⇒ 00:25:30.980 Robert Tseng: Yeah. So
175 00:25:32.020 ⇒ 00:25:50.506 Robert Tseng: okay? And then, as far as, like other capacity, wise. So yeah, I think you’re over capacity on Eden is what it looks like from what Amber’s or what Amber’s told me, and then but then you obviously you have capacity on other clients, which is why Utam has brought you into fan stake and other things.
176 00:25:51.720 ⇒ 00:25:52.580 Robert Tseng: I,
177 00:25:52.890 ⇒ 00:26:05.599 Robert Tseng: yeah, yeah, you could fill your time by like doing more Eden stuff. But like, I don’t want to default to doing that, either, because that just doesn’t really make sense like.
178 00:26:06.179 ⇒ 00:26:12.330 Robert Tseng: that just means we’re we’re not doing good planning. If you’re just kind of able to.
179 00:26:12.650 ⇒ 00:26:18.370 Robert Tseng: Just I don’t know. Fluctuate your your time on Eden, like, I want it to be somewhat predictable.
180 00:26:18.893 ⇒ 00:26:29.529 Robert Tseng: So yeah, I mean, right now you’re supposed to be at like 20 HA week on Eden, and I I expect it to stay there like I don’t want that to increase because
181 00:26:29.710 ⇒ 00:26:33.990 Robert Tseng: I would like you to work on other clients as well.
182 00:26:34.600 ⇒ 00:26:40.719 Annie Yu: Is the fan stake set in stone, or that’s more like an ad hoc, or as needed.
183 00:26:40.720 ⇒ 00:26:52.510 Robert Tseng: This ad hoc. I think Utam and I are both trying to see like where to stretch you, I think, is kind of love is my is what the point I’m going trying to get to. So the way that I see it like
184 00:26:55.500 ⇒ 00:27:15.473 Robert Tseng: an analyst skill set kind of has like 3 dimensions. There’s like the visualization piece. There’s kind of just like the storytelling communication piece. And then there’s the I guess, just like technical skill of just like I don’t know, like the engineering work all this the sequel, python scripting, or whatever
185 00:27:16.290 ⇒ 00:27:22.119 Robert Tseng: I mean. You can tell me if I’m wrong, but I think I think you’re I mean, I think you’re great at visualization, like I.
186 00:27:22.280 ⇒ 00:27:51.050 Robert Tseng: Unfortunately, it’s just not like something that everybody needs right now. And so. And I don’t necessarily want you to be like just a visualization person like I like, I feel like we could hire a specialist that only does like visualization like I I think I don’t know like I, from what you’ve told me, and like kind of your interest, like you do want to grow in a well rounded way. So like I, I don’t want to only make you the the go to visualization person.
187 00:27:51.802 ⇒ 00:28:06.250 Robert Tseng: Obviously like that’s kind of where your strength is shown in in Eden, and we’re trying to see like where else we can deploy you. We’ve talked about product, adequate product analytics work before and trying to give you like
188 00:28:06.250 ⇒ 00:28:24.760 Robert Tseng: opportunity there, which? Yeah, I think there, there are a couple of things to do on that front of other clients. But yeah, I just need time to like, kind of push. Push those clients into a a scope of work there. So, for example, like spark plug.
189 00:28:24.760 ⇒ 00:28:37.013 Robert Tseng: like I kind of do some ad hoc product. Analytics work for them here and there, but I’d rather just like kind of use. That client as like a as a intro for you to get into product analytics work.
190 00:28:37.320 ⇒ 00:29:04.770 Robert Tseng: so that’s what I would like to eventually nudge you towards. But then Utam is also trying to bring you onto fan stake testing a different angle where it’s just like, here’s an open ended question. You go and you like, find some stuff. And then, just like, put it on a deck. It’s more of the data, storytelling kind of consulting, like kind of consulting analyst or like business analyst kind of work. So I think he’s also kind of trying to see like how comfortable you’re with those tasks. And
191 00:29:04.890 ⇒ 00:29:17.479 Robert Tseng: I think between those 2 will end up picking one for you to kind of to give you more work on is kind of the is is what is what I is what I think so.
192 00:29:22.320 ⇒ 00:29:26.669 Robert Tseng: oh, I think I lost my train of thought. Okay, anyway, I think that’s yeah. That’s
193 00:29:26.800 ⇒ 00:29:30.145 Robert Tseng: that’s why that’s where that’s why I see right now.
194 00:29:31.280 ⇒ 00:29:46.090 Robert Tseng: yeah. The Jonah stuff is. It’s like financial analyst work, pretty much like it’s a lot of excel stuff that he probably wants, and he’ll want, like ad hoc, like random, like data polls. I don’t think it’s hard like.
195 00:29:46.530 ⇒ 00:29:49.020 Robert Tseng: you know, like, if we can’t like.
196 00:29:49.160 ⇒ 00:29:58.120 Robert Tseng: I can’t just be banking on like oh, the deals are gonna come, or whatever like. I if I’m
197 00:29:58.710 ⇒ 00:30:12.877 Robert Tseng: I need to go and get that work. I think the the clients are there like we have enough existing clients to go and and pull that work out of. But if I need, I need, I need 10 h of my week back to go and to go and get it. So
198 00:30:13.260 ⇒ 00:30:15.989 Robert Tseng: I don’t know if the short term is like.
199 00:30:16.250 ⇒ 00:30:43.980 Robert Tseng: I say, okay to Jonah. And like you basically end up spending more time on Eden. Let’s say it stretches you to 30 HA week, and then I end up trying to switch you off later. Like, I I think that’s I’m I’m a bit stuck on like where how to navigate this, because it’s a bit of a chicken and egg like I feel like in. If I gave myself a week or 2 weeks I could go and get the product analytics scope and put you onto it.
200 00:30:44.030 ⇒ 00:30:47.129 Robert Tseng: But then I could also just have you. Just
201 00:30:47.660 ⇒ 00:30:57.379 Robert Tseng: whatever do stuff for Jonah for a bit, until, like I have the business to go or have. Yeah, until I have the scope to go and move you move you onto. So.
202 00:30:59.050 ⇒ 00:30:59.570 Robert Tseng: Yeah.
203 00:31:01.060 ⇒ 00:31:08.123 Annie Yu: Okay, are, are you expecting me to chime in or not?
204 00:31:08.550 ⇒ 00:31:11.049 Robert Tseng: Oh, yeah. Well, I yeah, I mean sorry. I don’t. I don’t. I.
205 00:31:11.488 ⇒ 00:31:13.679 Annie Yu: Okay, okay, that makes sense.
206 00:31:13.680 ⇒ 00:31:22.059 Robert Tseng: No, I want. I want your. You can respond. You can say like no like. I don’t know what you want, but like I’m just telling you like, this is
207 00:31:22.290 ⇒ 00:31:31.719 Robert Tseng: kind of the situation now. And yeah, I think so be, besides, like
208 00:31:32.520 ⇒ 00:31:55.869 Robert Tseng: just to recap like we we 1st talked about like kind of within Eden, the different transitions kind of like, where want you to be more of the domain expert and really have those secure relationships definitely with Rebecca. And then, like, you’re kind of more like, I want Henry to to run the marketing relationship. But you’ll you’ll be supporting him there, and I want to kind of draw those boundaries for you.
209 00:31:56.366 ⇒ 00:32:03.710 Robert Tseng: Then we also talked about you being able to kind of yeah, you’re gonna have to set your own
210 00:32:03.840 ⇒ 00:32:05.310 Robert Tseng: like. Kind of
211 00:32:06.960 ⇒ 00:32:20.139 Robert Tseng: what for? For this Ltv. Forecasting work like owning kind of deliverable like, and and and making sure people understand like what it’s used for, and like kind of what what the end goal is like. I I think you can own the communication around that.
212 00:32:20.578 ⇒ 00:32:40.319 Robert Tseng: And then the 3rd thing we talked about was like just overall capacity beyond Eden. Because I’m assuming that you were doing all of that within, you know. 20 HA week. Yes, you do have like other stuff like it seems like you have. I mean you. You have other time that we’re like trying to figure out. Is it more? Is it? Just make Annie do more Eden stuff.
213 00:32:40.320 ⇒ 00:32:55.717 Robert Tseng: or like, try to try to split her time and give her different types of work on, on other, on other clients like that’s that’s the that’s the 3rd thing that we were. I was like trying to to talk to you about so
214 00:32:56.760 ⇒ 00:32:57.590 Robert Tseng: the app.
215 00:32:57.920 ⇒ 00:33:07.183 Annie Yu: And and if if I if I can choose, I would definitely want to explore the product analytics side. And then I think a part of
216 00:33:08.900 ⇒ 00:33:13.840 Annie Yu: like how a part of the thing that kind of
217 00:33:14.380 ⇒ 00:33:17.069 Annie Yu: makes me like to work here come.
218 00:33:17.400 ⇒ 00:33:29.990 Annie Yu: compared to my past roles, is the exposure to different industries and tools. And and so I mean, I’m comfortable with Eden’s tools. But then I will also like like to
219 00:33:30.140 ⇒ 00:33:35.919 Annie Yu: switch different domain and and just try my tools.
220 00:33:37.200 ⇒ 00:33:44.259 Annie Yu: so yeah, that’s part of it. And and I guess in the meantime, if really like, that’s a big
221 00:33:44.760 ⇒ 00:33:55.459 Annie Yu: ask, I wouldn’t. I obviously wouldn’t mind working with Jonah for some like some weeks. But then I also don’t want us to lose sight of
222 00:33:56.480 ⇒ 00:33:59.119 Annie Yu: the product analytics, opportunities.
223 00:33:59.120 ⇒ 00:33:59.800 Robert Tseng: Yeah.
224 00:34:00.820 ⇒ 00:34:01.620 Annie Yu: Yeah.
225 00:34:02.400 ⇒ 00:34:15.361 Robert Tseng: Okay, yeah, I’m telling you my preference is to I’m I’ve already taken a step back from reading and just like letting the team try to like, do some stuff like I. I am trying to bring you into product analytics.
226 00:34:15.670 ⇒ 00:34:33.089 Robert Tseng: project like, I think that’s 1 of my priorities. Anything ad hoc, that Utam wants to kind of bring your way like you can just see it as like he’s also kind of just trying to figure out where he can put you on on clients. And so we are trying to like, give you different looks at different work.
227 00:34:34.310 ⇒ 00:34:37.830 Robert Tseng: yeah, so and then.
228 00:34:39.830 ⇒ 00:34:59.120 Robert Tseng: But yeah, I think that’s that’s that’s kind of what it is. Right. Now, if we’re not able to kind of like, give you reliable stuff, cause like, you know, one off. Things don’t really count like you’re like, or I mean they count. But it’s kind of hard to do any sort of planning or allocation around around that like then like.
229 00:34:59.310 ⇒ 00:35:13.940 Robert Tseng: just know that you may be stretched a bit more on Eden to do like supporting stuff for Jonah, or whatever. But that’s not that. I understand that. That’s not your preference. That’s not my preference either. I do not. I don’t want him to do that. So yeah.
230 00:35:13.940 ⇒ 00:35:16.479 Annie Yu: Okay. And and in the meantime he actually just
231 00:35:17.050 ⇒ 00:35:23.050 Annie Yu: DM, me, I I sent you a screenshot. I haven’t really read through it, but I think he is.
232 00:35:23.050 ⇒ 00:35:24.259 Robert Tseng: Mean from yesterday.
233 00:35:24.260 ⇒ 00:35:25.500 Annie Yu: No today.
234 00:35:26.120 ⇒ 00:35:27.380 Robert Tseng: Oh, my goodness!
235 00:35:27.380 ⇒ 00:35:28.290 Annie Yu: No.
236 00:35:30.890 ⇒ 00:35:31.790 Annie Yu: Yeah.
237 00:35:44.810 ⇒ 00:35:46.169 Robert Tseng: Okay, I’ll
238 00:35:52.330 ⇒ 00:35:55.910 Robert Tseng: Well, yeah, I mean, I I was. I’m supposed to block off some time to like.
239 00:35:56.850 ⇒ 00:36:14.329 Robert Tseng: gonna get my, yeah. Just just give me like an hour. I I think, okay, I don’t need to do. I think my gut is like, maybe I’ll just you can work with him on an ad hoc basis. But I’m not going to commit to like him being your. You’re not going to be a go to person for him. But.
240 00:36:14.500 ⇒ 00:36:24.159 Annie Yu: So if that’s the case, can we still have amber kind of as a a bridge? Because I I don’t. I don’t want me and him
241 00:36:25.150 ⇒ 00:36:27.260 Annie Yu: just me and him like a DM. Without.
242 00:36:27.260 ⇒ 00:36:29.460 Robert Tseng: Yeah. I don’t want that either. Yeah.
243 00:36:30.780 ⇒ 00:36:31.620 Annie Yu: Okay.
244 00:36:31.620 ⇒ 00:36:32.190 Robert Tseng: Okay.
245 00:36:33.611 ⇒ 00:36:37.690 Annie Yu: Okay? So you think that’s okay.
246 00:36:37.690 ⇒ 00:36:41.649 Robert Tseng: Don’t. Don’t respond to him yet, but like I’m gonna just work through some stuff for the next hour.
247 00:36:42.041 ⇒ 00:36:46.349 Annie Yu: Gonna respond him to the Ltv work 1st and then, okay.
248 00:36:46.350 ⇒ 00:36:47.770 Robert Tseng: Okay. Cool.
249 00:36:47.770 ⇒ 00:36:49.320 Annie Yu: Alright. Thank you.
250 00:36:49.320 ⇒ 00:36:52.999 Robert Tseng: Alright. Thank you. I know that like things are kind of in flux, and whatever.
251 00:36:53.450 ⇒ 00:36:59.429 Annie Yu: 1. 1 more thing is the snapshot. Are we? Are we still trying to meet today for that or.
252 00:36:59.686 ⇒ 00:37:04.049 Robert Tseng: No, we’re. I’m gonna do it to tomorrow, like, I don’t think I have time today. Yeah.
253 00:37:04.050 ⇒ 00:37:05.990 Annie Yu: Okay. Okay. Alright.
254 00:37:06.110 ⇒ 00:37:08.809 Robert Tseng: I’ll I’ll book something with you in a ways tomorrow. Yeah.
255 00:37:09.090 ⇒ 00:37:10.519 Annie Yu: Yeah. Thanks. Mark.
256 00:37:10.520 ⇒ 00:37:12.220 Robert Tseng: Alright! Thank you. Bye.