Eden x Brainforge: Data and Strategy Renewal SOW (6-Month Term)
Date: April 2026
Client: Eden
Prepared for: Eden Leadership Team
Prepared by: Brainforge AI
Engagement Path: Fractional Data Team-as-a-Service (FDTaaS)
Contract Term: 6 months (effective-date to effective-date + 6 months)
1. Executive Summary
This SOW defines a six-month renewal for Eden’s Data and Strategy partnership, structured as a fractional data team service rather than a milestone sprint model. The goal is to keep core data operations stable while accelerating business-ready analytics for growth, operations, and leadership decision-making.
The scope is organized around seven persistent workstreams. Work within each stream is prioritized in monthly planning and executed in weekly cadences with Eden stakeholders. This allows Eden to shift focus as priorities evolve without renegotiating the full SOW.
This renewal uses a fixed-fee commercial model with a 20% rate increase over the prior run rate (48,000/month).
2. Objectives
- Maintain trusted, auditable reporting for marketing and executive decision-making.
- Scale Snowflake/dbt/BI workflows into a stable operating system, not one-off analyses.
- Improve reliability and governance of telemetry, reconciliation, and anomaly handling.
- Support EdenOS transition readiness without loss of critical metric trust.
- Consolidate cross-system operational data and reduce manual reconciliation burden.
- Improve retention and revenue visibility through repeatable, intervention-ready analytics.
3. Scope of Work (Workstream Model)
Workstream 1: Measurement Reliability and Governance
Maintain a trusted source of truth across affiliate, attribution, and finance-facing reporting. This stream covers taxonomy management, reconciliation practices, weekly QA operations, and anomaly governance.
Representative outputs:
- Offer and channel mapping governance across Everflow, Northbeam, and accounting views.
- Recurring dashboard QA and discrepancy triage workflow.
- Alert thresholds and anomaly review digest for core business metrics.
Workstream 2: Experimentation-Led Growth
Tie experimentation activity to measurable business outcomes through shared test inventory, impact framing, and recurring strategy readouts that inform prioritization.
Representative outputs:
- Unified test inventory and impact tagging framework.
- Recurring revenue-impact readout and Q3/Q4 experiment recommendations.
Workstream 3: EdenOS Telemetry Readiness
Protect metric continuity through EdenOS transition by validating event parity, identifying critical gaps, and operating telemetry QA workflows with clear ownership.
Representative outputs:
- Event parity checkpoints and owner-assigned gap log.
- Critical telemetry QA checks for production confidence.
Workstream 4: EHC Systems Consolidation
Improve synchronization and operational clarity across EHC systems (including Corral, Zenoti, GoHighLevel, and adjacent tooling), with stable mapping logic and reconciliation operating cadence.
Representative outputs:
- Signed mapping and two-way sync architecture patterns.
- Weekly reconciliation operating rhythm across systems.
Workstream 5: Privacy-First Data Ingestion
Run ingestion pipelines for internal signal sources with privacy-aware controls (including redaction and anonymization patterns) before analytical exposure.
Representative outputs:
- Calendar, Slack, Gmail, and Drive ingestion patterns as approved.
- Redaction and anonymization controls before analytics-layer consumption.
Workstream 6: Revenue Pacing and Variance Intelligence
Operationalize projections-versus-actuals reporting, frozen daily metrics, and root-cause drilldowns so business teams can identify variance drivers without manual stitching.
Representative outputs:
- Automated projections-versus-actuals reporting by business and channel.
- Frozen daily metrics and drilldown views for variance diagnosis.
Workstream 7: Predictive Retention and Intervention Ops
Develop and maintain churn-risk intelligence, impact sizing, and intervention-ready cohorts to support retention actions on a recurring cadence.
Representative outputs:
- Ranked churn-driver matrix with impact sizing.
- Intervention-ready cohorts and operating cadence for actioning.
Out of Scope
- AI narrative command-center buildouts and LLM-generated executive narrative products.
- Net-new warehouse platform migrations unless separately approved.
- 24/7 on-call operations coverage.
- Legal/compliance policy authoring (Brainforge supports technical implementation only).
4. Delivery Cadence and Operating Model
- Weekly execution and blocker reviews.
- Biweekly stakeholder readouts and prioritization alignment.
- Monthly planning and workstream reallocation.
- Quarterly strategy checkpoint (for roadmap and commercial alignment).
This engagement is capacity-based. Backlog composition is expected to change as Eden priorities evolve.
5. Team and Capacity Allocation
Brainforge Team (Named Capacity)
| Role | Name | Allocation | Target Weekly Hours | Target Monthly Hours | Responsibility |
|---|---|---|---|---|---|
| Managing Lead / CSO | Robert Tseng | 15% | 8 | 32 | Client alignment, prioritization, scope governance |
| Service Lead - Data Platform | Awaish Kumar | 36% | 20 | 80 | Ingestion, data architecture, reliability, systems integration |
| Service Lead - Strategy and Analytics | Jasmin | 29% | 16 | 64 | Reporting strategy, experimentation insights, variance intelligence |
| Engineer / Analyst | Demilade | 20% | 12 | 48 | Implementation, QA operations, documentation, execution support |
| Total | 100% | 56 | 224 | Fractional team-as-a-service operating capacity |
Capacity notes:
- Allocations are planning targets and may flex by workstream based on monthly prioritization.
- Material reallocation (for example, sustained shifts greater than 15% for more than one month) is reviewed with Eden and documented in monthly updates.
Eden Team (Core Counterparts)
| Role | Name | Responsibility |
|---|---|---|
| Executive Sponsor | TBD | Strategic approvals, cross-functional alignment |
| Marketing / Growth Lead | TBD | Experiment and channel definitions, KPI alignment |
| Technical Owner | TBD | Access, system coordination, telemetry dependencies |
| Operations / EHC Owner | TBD | Workflow mapping, reconciliation reviews |
6. Pricing and Payment (Fixed Fee, +20%)
Fixed-Fee Renewal
The renewal is a fixed fee for the six-month term and reflects a 20% rate increase over the prior run rate.
Assumed pricing basis:
- Prior effective run rate: $40,000/month
- Rate increase: +20%
- New run rate: $48,000/month
- Contract term: 6 months
Total fixed fee: $288,000
Payment Schedule
- Option 1 (recommended): 6 equal monthly installments of $48,000 (in advance)
- Payment terms: Net 15
- Currency: USD
If Eden prefers milestone billing, Brainforge can split the same fixed total into an agreed installment schedule without changing total contract value.
7. Dependencies and Assumptions
- Eden provides required system access and technical owner participation.
- Stakeholders remain available for recurring governance and prioritization cadence.
- Third-party connectors and APIs remain contractually available during term.
- If major source-system changes occur, scope sequencing may be adjusted by mutual agreement.
8. Success Signals
- Reporting trust improves through recurring QA and reconciliation discipline.
- Telemetry and EdenOS transition risks are surfaced and resolved earlier.
- Revenue pacing and variance analysis operate with minimal manual intervention.
- EHC system alignment reduces reconciliation churn and operational friction.
- Retention intelligence is used in active intervention workflows.
9. Timeline (6-Month Renewal Window)
| Window | Primary Emphasis |
|---|---|
| Month 1-2 | Measurement governance hardening, telemetry parity, ingestion stabilization |
| Month 3-4 | EHC consolidation execution, pacing/variance automation depth, experimentation readouts |
| Month 5-6 | Retention intervention operations, optimization, and renewal-ready operating handoff |
10. Sign-Off
By signing below, both parties acknowledge agreement with the scope, operating model, and fixed-fee commercial terms.
Client (Eden)
Name: ___________________________
Title: ___________________________
Date: ___________________________
Signature: _______________________
Brainforge AI
Name: ___________________________
Title: ___________________________
Date: ___________________________
Signature: _______________________