| |
|---|
| Linear | EDEN-1719 |
| Repository artifact | knowledge/clients/eden/governance-martech-delivery-model/eden-semantic-contracts-refills-ads-draft.md |
| Status | Draft term matrix � Eden marketing + clinical stakeholders must approve. |
Lenses (from alignment)
E-commerce, finance, clinical health, pharmacy / bundles � the same event may be labeled differently.
Term matrix (starter)
| Term | Definition | Allowed in Google Ads optimization? | Primary Segment / warehouse fields | Owner |
|---|
| Refill (patient) | TBD | TBD | | |
| First order | TBD | | | |
| Repeat purchase | TBD | | | |
| Titration step | TBD | | | |
Rules
- Changes to this doc require a promotion packet when touching managed marts or activation exports.
- Tie-breaker owner for definition disputes: assign in review.
Dependencies
- Evidence from EDEN-1740 (what actually reaches Ads today).
- Avoid contradicting EDEN-1718 trace conclusions.
Open questions
- Conversion action vs offline vs observe-only for refill-like events.