eden-refill-google-ads-evidence-runbook

Refill orders to Google Ads � evidence runbook

Linear	EDEN-1740
Repository artifact	knowledge/clients/eden/governance-martech-delivery-model/eden-refill-google-ads-evidence-runbook.md
Purpose	Produce true / partial / false verdict with named artifacts � requires Ads and warehouse access.

Questions to answer

1. Do refill-like events appear in any offline conversion or Data Manager feed?
2. Are refills excluded by filters (for example first-order-only exports)?
3. What conversion types or audiences consume refill semantics?

Lineage table (fill)

Warehouse model / mart	Downstream export job	Google Ads surface	Includes refills?

Verdict

• True � refills reach Ads as required by policy.
• Partial � only some paths or segments.
• False � refills not sent; document gap.

Client comms

• If internal narrative was wrong, draft corrected talking points here after engineering sign-off.

Links

• Coordinate with EDEN-1719 for definition updates.
• Coordinate with EDEN-1718 for Data Manager vs pipeline truth.