Google Ads Data Manager vs warehouse pipelines � investigation worksheet


Linear	EDEN-1718
Repository artifact	`knowledge/clients/eden/governance-martech-delivery-model/eden-ads-data-manager-investigation-worksheet.md`
Status	Populate with GCP and Ads screenshots and job names; human validates UI.

Hypothesis

Record whether Ads receives modeled signals via Data Manager, offline conversions, API, or not at all.

Trace rows

Step	Component	Name / link	Notes
1	dbt/GHA or Dagster job		Writes dataset/table
2	BigQuery dataset.table		Ads-bound?
3	Google Ads linkage	Data Manager connection / offline upload / API	Screenshot ref
4	Conversion / audience action

Conclusion (pick one)

Exists � end-to-end path documented above.
Partial � pipeline writes table but Ads linkage incomplete or wrong account.
Missing � no governed path; only ad-hoc or Eden-created linkage.

Follow-ups

If duplicate BigQuery-to-Ads wiring exists, list owner to consolidate (avoid semantic drift).
Coordinate refill semantics with EDEN-1719 before changing conversion definitions.

Evidence checklist

GCP BigQuery ←> Google Ads Data Manager UI screenshot (project linkage).
Job schedule / DAG name for Ads-bound outputs.