Meeting Title: Brainforge x Default Gantt Review Date: 2026-01-20 Meeting participants: Mustafa Raja, Greg Stoutenburg


WEBVTT

1 00:00:13.360 00:00:14.450 Greg Stoutenburg: Hey, Mustafa.

2 00:00:16.460 00:00:19.770 Mustafa Raja: I wasn’t doing… Yeah, doing good.

3 00:00:22.080 00:00:23.010 Greg Stoutenburg: Right.

4 00:00:23.520 00:00:28.949 Greg Stoutenburg: Let me… Pull up the statement of work that we… Gave them…

5 00:00:31.130 00:00:31.850 Mustafa Raja: Yeah.

6 00:00:51.480 00:00:55.140 Greg Stoutenburg: Okay, do you want to do the edits in the Gantt, and .

7 00:00:55.140 00:00:56.229 Mustafa Raja: Yeah, I can do that.

8 00:00:56.700 00:01:00.220 Greg Stoutenburg: I’ll take a look at the SOW, and we’ll just kind of collaborate on this.

9 00:01:00.950 00:01:01.560 Mustafa Raja: Yeah.

10 00:01:02.040 00:01:12.120 Greg Stoutenburg: And I think you brought aside Tom’s tag. After… after we get off this call, I’ll just do a little bit of organizing on my end, and then I’ll reach out to Caitlin and Andika and schedule a call for all of us.

11 00:01:12.690 00:01:18.100 Greg Stoutenburg: To do this shop tomorrow. I mean, hopefully tomorrow, I’m saying tomorrow, it might not be.

12 00:01:19.090 00:01:23.150 Mustafa Raja: Yeah, this is going to be, an introduction to aptitude or something.

13 00:01:24.000 00:01:29.550 Greg Stoutenburg: So, what we need to do is, we need to map out which events they want to be tracking in Amplitude, and I’ll.

14 00:01:29.550 00:01:29.980 Mustafa Raja: help them.

15 00:01:30.770 00:01:34.329 Greg Stoutenburg: I’ll take them through the steps to set up a new Amplitude organization.

16 00:01:35.020 00:01:38.159 Mustafa Raja: Okay, yeah, this is… yeah, this, that’s pretty good, yeah.

17 00:01:38.850 00:01:41.619 Mustafa Raja: Okay, or do we have that in… over here?

18 00:01:42.110 00:01:43.429 Mustafa Raja: Yeah, this one, right?

19 00:01:44.820 00:01:47.560 Greg Stoutenburg: Yeah, that’ll be… that’s the thing we want to kick off.

20 00:01:48.150 00:01:48.810 Mustafa Raja: Okay.

21 00:01:49.500 00:01:51.639 Mustafa Raja: Second, okay, second workshops, okay.

22 00:01:51.640 00:01:57.420 Greg Stoutenburg: Yeah, so, thinking back to you, Tom’s feedback, he said that first phase looked good.

23 00:01:57.420 00:02:00.319 Mustafa Raja: And then his feedback was mostly on…

24 00:02:00.320 00:02:03.120 Greg Stoutenburg: Splitting out which dashboards we’re gonna build.

25 00:02:04.600 00:02:06.649 Greg Stoutenburg: And, and also, I think…

26 00:02:06.780 00:02:18.799 Greg Stoutenburg: sort of a preference to use just one week or two-week intervals, so don’t have anything go from, like, midweek, because it’s maybe a little bit too precise. So let’s take a look at.

27 00:02:19.700 00:02:26.849 Mustafa Raja: So, so I reduced this one, because he said that, setting this up should only take 2 days?

28 00:02:27.430 00:02:32.040 Mustafa Raja: But since we’re doing weekly things, you know, my to a week.

29 00:02:33.180 00:02:42.649 Greg Stoutenburg: Yeah, I think that makes sense. Here, let’s go back a little bit, though. Funnel definition, day strategy design, event tracking template, yeah, that’s what we can get started on right away.

30 00:02:43.660 00:02:47.190 Greg Stoutenburg: Amplitude organization setup and tracking plan creation.

31 00:02:47.620 00:02:50.800 Greg Stoutenburg: let’s see, I mean, by the time an engineer gets their hands on it.

32 00:02:51.350 00:02:53.609 Greg Stoutenburg: That’s not gonna take a whole…

33 00:02:53.790 00:02:56.170 Greg Stoutenburg: A lot of time. Let’s move…

34 00:02:56.270 00:02:59.089 Greg Stoutenburg: Amplitude organization set up. Let’s move that forward.

35 00:03:00.870 00:03:03.270 Greg Stoutenburg: Sorry, let me move it backward, I meant.

36 00:03:04.110 00:03:05.039 Mustafa Raja: Sweet, okay.

37 00:03:05.440 00:03:05.880 Greg Stoutenburg: Yeah.

38 00:03:06.490 00:03:08.560 Greg Stoutenburg: So that can be, like, by the end of next week.

39 00:03:09.240 00:03:11.420 Mustafa Raja: By the end of next week.

40 00:03:11.420 00:03:12.229 Greg Stoutenburg: Yeah, let’s do that.

41 00:03:13.800 00:03:14.400 Greg Stoutenburg: out.

42 00:03:14.400 00:03:15.000 Mustafa Raja: Okay.

43 00:03:15.480 00:03:18.780 Greg Stoutenburg: Yeah, I think we can do that. And then everything else can just move forward some.

44 00:03:22.300 00:03:25.969 Greg Stoutenburg: Sorry, I keep… I keep confusing forward and backward. Yeah, there we go.

45 00:03:26.630 00:03:29.569 Greg Stoutenburg: Move up to now in time. Do the presentation.

46 00:03:29.570 00:03:30.230 Mustafa Raja: Yeah.

47 00:03:30.560 00:03:32.010 Greg Stoutenburg: Yeah.

48 00:03:33.570 00:03:40.910 Mustafa Raja: I mean… yeah, let’s, let’s actually do that leap, then… And then this… Sweet.

49 00:03:42.810 00:03:50.940 Greg Stoutenburg: Yeah, sign off, for… where it says Evaluation of next steps for Brainforge and Default.

50 00:03:51.660 00:03:52.690 Mustafa Raja: Yeah.

51 00:03:52.690 00:03:54.490 Greg Stoutenburg: That was the language he used?

52 00:03:55.610 00:03:56.580 Greg Stoutenburg: the loom…

53 00:03:56.580 00:03:59.640 Mustafa Raja: Yeah, I don’t exactly remember.

54 00:04:01.980 00:04:04.510 Mustafa Raja: Then it’s not… this isn’t fun.

55 00:04:04.510 00:04:07.750 Greg Stoutenburg: I’m getting it now Oh, you have it already. Yeah, I mean, maybe.

56 00:04:07.750 00:04:10.579 Mustafa Raja: No, no, this is… something else.

57 00:04:10.920 00:04:13.549 Mustafa Raja: Yeah, this, and then he said…

58 00:04:16.339 00:04:17.770 Mustafa Raja: You know, what did he say?

59 00:04:34.460 00:04:35.940 Mustafa Raja: Plan next steps.

60 00:04:39.870 00:04:42.790 Mustafa Raja: Sorry, my… Yeah, that’s good.

61 00:04:43.790 00:04:45.549 Mustafa Raja: Plan next steps.

62 00:04:45.890 00:04:47.270 Greg Stoutenburg: Yeah, that sounds good.

63 00:04:51.860 00:04:59.170 Greg Stoutenburg: Okay, transition to internal persons, for transition to internal persons.

64 00:05:01.290 00:05:05.139 Greg Stoutenburg: which is currently item 17. Let’s just write,

65 00:05:08.350 00:05:12.269 Greg Stoutenburg: Yeah, how about training and handoff to Nandika?

66 00:05:27.310 00:05:28.120 Mustafa Raja: Yeah.

67 00:05:35.710 00:05:40.120 Mustafa Raja: Do you want to do these, for 2 weeks, or do you think 10 days is good enough?

68 00:05:41.490 00:05:42.670 Greg Stoutenburg: Yeah, look, is that…

69 00:05:42.670 00:05:43.339 Mustafa Raja: Is that correct?

70 00:05:43.340 00:05:47.570 Greg Stoutenburg: Currently showing… yeah, let’s have everything go on one-week intervals. We don’t…

71 00:05:47.680 00:06:03.269 Greg Stoutenburg: One week and full weeks from, like, Monday to Friday. If that’s… I think that’s perfectly fine. I… I guess I think… my thought the last time we were talking about this is, like, hey, a week’s a week, so it doesn’t, you know, just put it to be realistic, but I think there’s something about saying.

72 00:06:03.690 00:06:09.670 Greg Stoutenburg: on a Wednesday and finish next Wednesday, that might make someone think it sounds more precise, so we’ll just avoid that.

73 00:06:12.530 00:06:13.310 Mustafa Raja: Yeah.

74 00:06:16.000 00:06:20.690 Mustafa Raja: Yeah, yeah, the rest of the things are… Or within a weekly…

75 00:06:21.900 00:06:29.950 Mustafa Raja: Interval, with Mondays, this one, this one. Should I, should I move this back? Is it okay if I move this back?

76 00:06:30.000 00:06:30.890 Greg Stoutenburg: Let’s move it…

77 00:06:30.890 00:06:31.730 Mustafa Raja: Omega.

78 00:06:31.730 00:06:37.919 Greg Stoutenburg: Let’s move it earlier, let’s move it earlier so it doesn’t look like we’re taking too long to build these things. That was one of his other pieces of feedback.

79 00:06:40.370 00:06:41.490 Mustafa Raja: Yeah.

80 00:06:41.490 00:06:41.920 Greg Stoutenburg: for…

81 00:06:41.920 00:06:45.240 Mustafa Raja: If we split this, it’ll make more sense.

82 00:06:45.240 00:06:49.670 Greg Stoutenburg: Yeah, we’ll split that up into a few different dashboards. So, let me look at some of the.

83 00:06:49.670 00:06:50.020 Mustafa Raja: things that we.

84 00:06:50.020 00:06:51.869 Greg Stoutenburg: said we’ll do.

85 00:06:58.480 00:07:02.039 Greg Stoutenburg: So let’s see how many weeks we assigned to dashboard development.

86 00:07:05.520 00:07:07.990 Mustafa Raja: Yeah, let me actually…

87 00:07:13.690 00:07:14.780 Mustafa Raja: English and…

88 00:07:25.280 00:07:26.409 Greg Stoutenburg: To step 6.

89 00:07:29.860 00:07:31.210 Greg Stoutenburg: Oh, actually, maybe it is better.

90 00:07:31.210 00:07:33.000 Mustafa Raja: So this is for humans.

91 00:07:33.840 00:07:34.510 Greg Stoutenburg: Yeah.

92 00:07:36.900 00:07:38.199 Greg Stoutenburg: So let’s just go…

93 00:07:38.200 00:07:41.270 Mustafa Raja: What sort of dashboards do we… would we be building?

94 00:07:41.490 00:07:43.289 Greg Stoutenburg: Scroll down to Deliverables.

95 00:07:46.790 00:07:47.540 Mustafa Raja: Okay.

96 00:07:47.540 00:07:54.080 Greg Stoutenburg: Okay, let’s look there in Phase 2, and let’s put… let’s make all those… everything that ends in Dashboard.

97 00:07:54.580 00:07:55.290 Mustafa Raja: Hmm.

98 00:07:55.290 00:07:56.030 Greg Stoutenburg: Let’s put.

99 00:07:56.030 00:07:57.330 Mustafa Raja: There are a lot of dashboards.

100 00:07:58.100 00:07:58.790 Greg Stoutenburg: Yeah.

101 00:08:15.340 00:08:17.190 Greg Stoutenburg: Let’s do,

102 00:08:30.200 00:08:32.759 Greg Stoutenburg: Yeah, let’s just make them all say that they take a week.

103 00:08:33.530 00:08:34.379 Mustafa Raja: Okay, each.

104 00:08:35.120 00:08:39.790 Greg Stoutenburg: Yeah, let’s just have them take a week each, and then we’ll move them around as we see fit.

105 00:08:40.350 00:08:41.030 Mustafa Raja: Okay.

106 00:08:43.030 00:08:46.670 Mustafa Raja: And then we don’t want any of these overlapping, right?

107 00:08:48.120 00:08:51.090 Greg Stoutenburg: I think we should do them maybe in pairs.

108 00:08:52.300 00:08:56.260 Greg Stoutenburg: So, like, act… like, activation and retention.

109 00:08:56.890 00:08:59.999 Mustafa Raja: Take… they each take a week, and it’s the same week.

110 00:09:01.450 00:09:04.170 Mustafa Raja: Okay, let me know which else would be…

111 00:09:04.170 00:09:05.140 Greg Stoutenburg: Yeah…

112 00:09:05.930 00:09:07.640 Mustafa Raja: Comment, you know.

113 00:09:09.780 00:09:13.160 Mustafa Raja: Okay, we, we can move around a week.

114 00:09:14.180 00:09:16.010 Greg Stoutenburg: Yeah, and let’s just see what we’re looking at.

115 00:09:18.510 00:09:22.070 Mustafa Raja: Yeah, I’m going to delete this once we are good with these ones.

116 00:09:24.120 00:09:24.800 Greg Stoutenburg: Yeah.

117 00:09:26.670 00:09:31.000 Greg Stoutenburg: And then, let’s see… Documentation, handoff…

118 00:09:34.790 00:09:36.590 Mustafa Raja: Oh, executive dashboard, I understand.

119 00:09:36.590 00:09:37.770 Greg Stoutenburg: We both skipped that one.

120 00:09:39.120 00:09:39.850 Greg Stoutenburg: Yeah, and then maybe.

121 00:09:40.310 00:09:42.639 Greg Stoutenburg: Executive Dashboard last.

122 00:09:43.310 00:09:43.720 Mustafa Raja: Yeah.

123 00:09:46.450 00:09:53.150 Greg Stoutenburg: Oh, okay, now I understand something you, Tom said. He was like, they’re not getting dashboards until April. I understand why he was saying that now, because it looks like it’s…

124 00:09:53.540 00:09:58.690 Greg Stoutenburg: he thought it looked like it’s, like, all or nothing. So now…

125 00:09:58.690 00:10:00.150 Mustafa Raja: I think maybe… Oh, yeah, yeah, yeah.

126 00:10:00.150 00:10:02.930 Greg Stoutenburg: Yeah, maybe now we delete the one that says Dashboard Development.

127 00:10:02.930 00:10:06.129 Mustafa Raja: Yeah, yeah, that’s going on.

128 00:10:06.130 00:10:07.340 Greg Stoutenburg: Need it all together.

129 00:10:09.090 00:10:10.779 Mustafa Raja: And then I’m going to move these up.

130 00:10:12.110 00:10:13.030 Greg Stoutenburg: Yeah…

131 00:10:18.510 00:10:19.060 Mustafa Raja: Okay.

132 00:10:19.060 00:10:19.470 Greg Stoutenburg: user.

133 00:10:19.470 00:10:22.469 Mustafa Raja: Oh, this is overlapping with this, do we want that?

134 00:10:23.130 00:10:31.880 Greg Stoutenburg: Let’s, let’s do… for user property tracking and testing, let’s make that one week shorter.

135 00:10:33.250 00:10:38.120 Greg Stoutenburg: Yeah, so now it looks like we’re getting all our data stuff in line, then we switch to dashboard creation.

136 00:10:46.000 00:10:49.320 Greg Stoutenburg: Funnel definitions, org setup.

137 00:10:53.570 00:10:54.520 Greg Stoutenburg: Yeah.

138 00:10:58.880 00:11:00.539 Greg Stoutenburg: That is looking better.

139 00:11:21.820 00:11:24.429 Mustafa Raja: I’m just going to lay some dependencies also.

140 00:11:25.350 00:11:26.020 Greg Stoutenburg: Yeah.

141 00:11:26.020 00:11:26.940 Mustafa Raja: Looks better.

142 00:11:27.730 00:11:29.059 Greg Stoutenburg: Yeah, I agree.

143 00:11:30.210 00:11:32.000 Greg Stoutenburg: Helps explain the why.

144 00:11:32.220 00:11:32.840 Mustafa Raja: Yeah.

145 00:11:33.270 00:11:34.240 Greg Stoutenburg: Okay.

146 00:11:34.620 00:11:36.750 Greg Stoutenburg: And then documentation handoff.

147 00:11:37.340 00:11:42.920 Greg Stoutenburg: Transition to maintenance… Training. Period.

148 00:11:46.470 00:11:48.839 Greg Stoutenburg: Yeah, I think I like this.

149 00:11:55.750 00:11:58.490 Mustafa Raja: Yeah, I’m going to ask for a review from Robert now.

150 00:11:59.620 00:12:06.859 Greg Stoutenburg: Yeah, that’s a good idea. Have him take a look, and then, yeah, actually, when you do this, have him take a look.

151 00:12:07.260 00:12:15.350 Greg Stoutenburg: And ask him if he should be on the, tracking plan call.

152 00:12:17.250 00:12:20.130 Mustafa Raja: Tracking gland called the, this one?

153 00:12:20.310 00:12:22.979 Mustafa Raja: Event tracking implementation? No, no, no, this one.

154 00:12:23.110 00:12:25.080 Greg Stoutenburg: Yeah, stakeholder kickoff workshops.

155 00:12:25.080 00:12:26.140 Mustafa Raja: Okay, okay, please.

156 00:12:26.140 00:12:31.839 Greg Stoutenburg: So, we need to have a call, and I… I pinged you, Tom, on this, and he said you should be on it as well.

157 00:12:31.840 00:12:32.510 Mustafa Raja: Okay.

158 00:12:32.920 00:12:41.090 Greg Stoutenburg: I need to start by getting default on a call, talking to them about what we’re going to measure, and then sort of working through a fig jam

159 00:12:41.220 00:12:41.720 Greg Stoutenburg: to…

160 00:12:41.720 00:12:42.320 Mustafa Raja: Yeah.

161 00:12:42.520 00:12:44.950 Mustafa Raja: To figure out what we’re gonna track.

162 00:12:44.950 00:12:57.830 Greg Stoutenburg: Robert has a lot of experience in this area, so it would be great to have him. And also, just, like, as we move forward operationally, he is the SL on this project. I don’t know if the SL always needs to be on a project kickoff.

163 00:12:58.630 00:12:59.409 Greg Stoutenburg: Kind of figuring that out.

164 00:12:59.410 00:13:00.910 Mustafa Raja: Oh, yeah, yeah.

165 00:13:02.810 00:13:05.419 Greg Stoutenburg: Makes sense, but also he’s got a busy calendar, so…

166 00:13:05.420 00:13:06.240 Mustafa Raja: Yeah.

167 00:13:07.100 00:13:10.000 Mustafa Raja: Utam, yeah.

168 00:13:11.220 00:13:18.780 Mustafa Raja: I think, yeah, to my experience, from what I know, most of the sales are in the client meetings like this.

169 00:13:20.030 00:13:21.259 Greg Stoutenburg: Most of what?

170 00:13:21.260 00:13:25.289 Mustafa Raja: most of the SLs would be in these sort of client meetings.

171 00:13:25.810 00:13:26.480 Greg Stoutenburg: Okay.

172 00:13:27.130 00:13:27.750 Mustafa Raja: Yep.

173 00:13:28.890 00:13:29.959 Greg Stoutenburg: Okay, do you want to just…

174 00:13:29.960 00:13:30.255 Mustafa Raja: Mr.

175 00:13:31.050 00:13:34.199 Greg Stoutenburg: him on that. I mean, I think that Gantt looks a lot better, so maybe,

176 00:13:34.200 00:13:35.000 Mustafa Raja: Hmm.

177 00:13:35.430 00:13:36.349 Greg Stoutenburg: Yeah, I mean, at least…

178 00:13:36.350 00:13:38.939 Mustafa Raja: These are overlapping, is this good?

179 00:13:43.280 00:13:44.440 Mustafa Raja: these food…

180 00:13:48.800 00:13:50.020 Greg Stoutenburg: Yeah, I’m looking at it.

181 00:13:52.840 00:13:57.489 Greg Stoutenburg: Yeah, I think so. I mean, basically what that’s showing is it’s giving us about a week and a half

182 00:13:57.620 00:14:01.949 Greg Stoutenburg: To talk with them about what they want to track. We organize it.

183 00:14:03.760 00:14:08.230 Greg Stoutenburg: Our engineering works on implementing that plan.

184 00:14:08.340 00:14:12.570 Greg Stoutenburg: Using their, you know, from their front end.

185 00:14:13.050 00:14:17.609 Greg Stoutenburg: And then we get an understanding of what they want to be measuring in their funnels.

186 00:14:18.510 00:14:19.010 Mustafa Raja: Yep.

187 00:14:19.010 00:14:24.569 Greg Stoutenburg: And get it in amplitude, yeah, and then start making sure everything’s tracked accordingly. And that’s… that’s how that looks to me.

188 00:14:25.080 00:14:26.860 Mustafa Raja: Yeah, yeah, this is… yeah.

189 00:14:28.450 00:14:30.639 Greg Stoutenburg: Yeah, so maybe get his feedback on that.

190 00:14:31.590 00:14:37.080 Mustafa Raja: Yeah, I’ll do that. I’ll tell him about the meeting that we want to set up.

191 00:14:37.570 00:14:42.280 Greg Stoutenburg: Yeah, that sounds good. Maybe just copy me on it, or… unless you’re gonna send him a DM.

192 00:14:42.740 00:14:44.599 Mustafa Raja: Yeah, I was thinking a good DM.

193 00:14:45.040 00:14:48.200 Greg Stoutenburg: Okay. Sounds good. Yeah, let me know. And then,

194 00:14:48.320 00:14:49.950 Greg Stoutenburg: And then I’ll get something set up.

195 00:14:50.370 00:14:51.070 Mustafa Raja: Okay.

196 00:14:51.780 00:14:52.530 Mustafa Raja: Thank you.

197 00:14:52.570 00:14:53.660 Greg Stoutenburg: Cool, thanks, see ya.

198 00:14:53.660 00:14:55.150 Mustafa Raja: Yeah, this was nice, thank you, bye.

199 00:14:55.590 00:14:56.140 Greg Stoutenburg: Bye.