Meeting Title: Default Project Scope Discussion Date: 2026-01-07 Meeting participants: Greg Stoutenburg, Demilade Agboola
WEBVTT
1 00:01:48.180 ⇒ 00:01:49.180 Demilade Agboola: Hi, Greg.
2 00:01:49.770 ⇒ 00:01:51.490 Greg Stoutenburg: Hey, Demi, right?
3 00:01:51.800 ⇒ 00:01:53.210 Demilade Agboola: Demody, yes.
4 00:01:53.470 ⇒ 00:01:54.909 Greg Stoutenburg: Telly. Nice to meet you.
5 00:01:55.330 ⇒ 00:01:56.919 Demilade Agboola: Nice to meet you, Greg. How are you doing?
6 00:01:57.470 ⇒ 00:02:16.300 Greg Stoutenburg: I’m doing well! Sort of just, you know, still getting ramped up here. I did, I did some work on README in December, and that’s it, and so now we’re looking for some additional projects I can take on, and so Default was one of the first ones that came to mind.
7 00:02:16.950 ⇒ 00:02:26.120 Demilade Agboola: Nice, nice, nice, nice. Okay, give me one second, I’m trying to switch to… My video.
8 00:02:26.580 ⇒ 00:02:27.280 Demilade Agboola: Alright.
9 00:02:27.690 ⇒ 00:02:29.010 Demilade Agboola: There we go.
10 00:02:29.140 ⇒ 00:02:29.820 Greg Stoutenburg: Fine.
11 00:02:30.660 ⇒ 00:02:34.919 Demilade Agboola: Yeah, so, default, what would you like to know about default? Like.
12 00:02:34.920 ⇒ 00:02:53.579 Greg Stoutenburg: Yeah, so UTOM gave me a walkthrough… yeah, so basically, I don’t know what we’ve done, and I don’t really know what their needs are. That’s, like, the… sort of the fundamental question. Utom gave me access to the app, gave me access to their, amplitude environment, but that was all just, like, 20 minutes ago. So,
13 00:02:53.580 ⇒ 00:03:08.479 Greg Stoutenburg: Anything you can tell me about what you know about their needs, about things that we’ve already done for them, things like that would be especially helpful. And then, what I need to do is draft a scope of work and get it in front of them.
14 00:03:09.170 ⇒ 00:03:23.600 Demilade Agboola: Okay, alright, sounds good. So part of what I’m doing right now, this week, is actually in relation to, like, scoping, well, getting their needs. So I have calls with Stan and Lev, who are some of their business stakeholders.
15 00:03:23.800 ⇒ 00:03:30.700 Demilade Agboola: But from the general perspective of things, it feels like they haven’t necessarily had insight into
16 00:03:30.810 ⇒ 00:03:33.129 Demilade Agboola: Like, the business and what goes on there.
17 00:03:33.430 ⇒ 00:03:42.609 Demilade Agboola: And so what we’ve done for them so far is we’ve been able to export data from different sources, like their DB and…
18 00:03:42.780 ⇒ 00:03:54.479 Demilade Agboola: other spaces, and put them into Mother Doc as warehouse. We’ve been able to create a dashboard for them in Omni, based off of, like, users. Actually, let me show you…
19 00:03:55.880 ⇒ 00:04:00.880 Demilade Agboola: So, it’ll be less… Of us talking, and just more singing.
20 00:04:03.210 ⇒ 00:04:07.079 Demilade Agboola: So we’ve been able to show them some of their data.
21 00:04:09.140 ⇒ 00:04:13.530 Demilade Agboola: Sure… Thanks so much, Ben.
22 00:04:13.860 ⇒ 00:04:14.590 Greg Stoutenburg: Yep.
23 00:04:14.590 ⇒ 00:04:15.180 Demilade Agboola: Alright.
24 00:04:16.140 ⇒ 00:04:22.480 Demilade Agboola: So… let’s see… integration analysis, customer dashboard, metrics dashboard, alright.
25 00:04:22.950 ⇒ 00:04:24.790 Demilade Agboola: Yes, this is probably, like, the…
26 00:04:27.650 ⇒ 00:04:29.900 Demilade Agboola: Biggest dashboard we’ve done for them.
27 00:04:32.830 ⇒ 00:04:38.040 Demilade Agboola: It’s a second… Okay.
28 00:04:39.350 ⇒ 00:04:45.229 Demilade Agboola: Alright, so we’ve been able to give them things like their total number of members, total number of teams.
29 00:04:45.980 ⇒ 00:04:50.740 Demilade Agboola: Like, number of meetings in total booked, submissions total.
30 00:04:51.210 ⇒ 00:04:59.869 Demilade Agboola: Show them growth of members over time, teams created per month, meetings booked.
31 00:04:59.990 ⇒ 00:05:05.930 Demilade Agboola: Over time, forms created, like, This is just, like, a… high level…
32 00:05:06.110 ⇒ 00:05:06.720 Greg Stoutenburg: Yeah.
33 00:05:06.720 ⇒ 00:05:10.630 Demilade Agboola: That’s all, like… Visualization of everything that’s going on in their business.
34 00:05:11.560 ⇒ 00:05:15.020 Demilade Agboola: So, median days for teams to reach key meeting milestones.
35 00:05:15.440 ⇒ 00:05:28.640 Demilade Agboola: To be fair, I think this is just… because it was Mustafa that did this, this is just, like, all they could possibly want in one place, which has its pros and cons. I think the con is, like, it’s not really… people will not click into it if…
36 00:05:29.410 ⇒ 00:05:32.880 Demilade Agboola: There’s so much going on there, people just need, like, select information.
37 00:05:33.030 ⇒ 00:05:34.319 Greg Stoutenburg: Right.
38 00:05:34.480 ⇒ 00:05:40.990 Demilade Agboola: But this just shows how much data we have. I think that’s more of the concept. This was the proof of, like, how much data we have.
39 00:05:41.140 ⇒ 00:05:47.130 Demilade Agboola: And the idea is we’re trying to break it down by concept and by theme, so that people can have select dashboards for themselves.
40 00:05:47.640 ⇒ 00:05:55.020 Demilade Agboola: But yeah, we can kind of see, like, top personas who customers are selling to by segment.
41 00:05:55.490 ⇒ 00:05:58.370 Demilade Agboola: Yeah.
42 00:05:58.820 ⇒ 00:05:59.700 Demilade Agboola: Plumb off.
43 00:05:59.830 ⇒ 00:06:03.459 Demilade Agboola: Footprint, so you can kind of see where we have people.
44 00:06:04.340 ⇒ 00:06:10.340 Demilade Agboola: world, this is… I find this pretty cool, sorry, it’s fun to play with.
45 00:06:10.340 ⇒ 00:06:11.849 Greg Stoutenburg: Yeah, that’s pretty neat.
46 00:06:12.370 ⇒ 00:06:15.010 Demilade Agboola: And then, yeah, top industries represented.
47 00:06:15.280 ⇒ 00:06:18.379 Demilade Agboola: So we can kind of, like, show what’s going on in their data.
48 00:06:18.580 ⇒ 00:06:19.190 Greg Stoutenburg: Yeah.
49 00:06:19.190 ⇒ 00:06:32.540 Demilade Agboola: So that’s that, but we’re also trying to bring in Salesforce data, so we’ve actually brought in Salesforce data as well. The other thing to note is that we are trying to make it, like, an ETL setup.
50 00:06:32.660 ⇒ 00:06:38.479 Demilade Agboola: Because right now, what this was was a one-time export, so the data stops in, like, October or something.
51 00:06:38.480 ⇒ 00:06:38.900 Greg Stoutenburg: Okay.
52 00:06:39.240 ⇒ 00:06:39.990 Demilade Agboola: Right.
53 00:06:40.130 ⇒ 00:06:50.949 Demilade Agboola: So, obviously, this isn’t up-to-date, and if you… obviously, and the plan will be to have up-to-date data available for them so that they can utilize it.
54 00:06:51.050 ⇒ 00:06:58.649 Demilade Agboola: Right. So, I’m creating the ETL plan in that regard. I still like what we need and how we will go about that.
55 00:06:59.050 ⇒ 00:07:00.430 Greg Stoutenburg: Yeah, yep.
56 00:07:00.750 ⇒ 00:07:10.830 Demilade Agboola: So that’s that. And then, yeah, in terms of, like, business needs, I know, I’ve talked to Laura on the team, and she’s just, like, she needs the…
57 00:07:11.100 ⇒ 00:07:17.959 Demilade Agboola: key, like, financial metrics. Revenue… Revenue by team.
58 00:07:18.160 ⇒ 00:07:22.649 Demilade Agboola: that sort of stuff, it’s… she doesn’t need, like, the most complex stuff, it’s just GTM stuff.
59 00:07:22.860 ⇒ 00:07:23.730 Greg Stoutenburg: Yeah.
60 00:07:23.790 ⇒ 00:07:25.790 Demilade Agboola: I just need to know all of that.
61 00:07:26.320 ⇒ 00:07:34.420 Demilade Agboola: Alright, alright, cool. And then further down the line, she wants Salesforce, so phase one for her would be GTM stuff. Phase 2 would be…
62 00:07:34.620 ⇒ 00:07:40.410 Demilade Agboola: Salesforce information and Salesforce data. They’re like, okay, cool.
63 00:07:43.740 ⇒ 00:07:49.610 Demilade Agboola: And then, yeah, so my meeting with Lev and Stan will also provide more insight into what the team generally needs.
64 00:07:49.720 ⇒ 00:07:58.129 Demilade Agboola: But I… like, some are really… they… they really don’t have… they have the data in bits and pieces, but they don’t really have any, like.
65 00:07:58.550 ⇒ 00:08:04.080 Demilade Agboola: continuous. Like, I know this, I built this out from a query,
66 00:08:04.540 ⇒ 00:08:08.499 Demilade Agboola: Because they cared about the meetings, so this was their meeting analysis.
67 00:08:13.490 ⇒ 00:08:15.789 Demilade Agboola: Yeah, so this was the emitting analysis.
68 00:08:16.950 ⇒ 00:08:19.110 Demilade Agboola: I don’t know why. Oh, it’s…
69 00:08:20.910 ⇒ 00:08:23.610 Demilade Agboola: Let’s look at the past complete, yes…
70 00:08:29.920 ⇒ 00:08:32.920 Demilade Agboola: Alright, so, yeah, so this is their…
71 00:08:34.559 ⇒ 00:08:38.590 Demilade Agboola: Week analysis of call duration in weeks by minutes,
72 00:08:38.700 ⇒ 00:08:44.089 Demilade Agboola: I mean, it’s by week, sorry, so we can kind of see how many calls are being set up, how long they last.
73 00:08:44.090 ⇒ 00:08:44.670 Greg Stoutenburg: Yep.
74 00:08:45.230 ⇒ 00:08:50.459 Demilade Agboola: I know he cared about, like, which sources brought a number of people in.
75 00:08:51.130 ⇒ 00:08:55.590 Demilade Agboola: Things like that. So, we’re just trying to meet their data needs. They…
76 00:08:56.100 ⇒ 00:09:09.070 Demilade Agboola: need to dive deeper. Different people have different perspectives or needs, so some need revenue, some need to know what integrations are doing really well, some need to know what meetings are doing really well, or, like, what’s bringing in a lot of meetings.
77 00:09:09.260 ⇒ 00:09:12.149 Demilade Agboola: So, like, meat and sauce, yeah.
78 00:09:12.150 ⇒ 00:09:22.980 Greg Stoutenburg: Okay. Do they know what questions they want to ask of the data, or are they kind of being… are they sort of waiting for our guidance on what they should be trying to investigate?
79 00:09:23.780 ⇒ 00:09:40.550 Demilade Agboola: a bit of both, to be honest. It feels very… because I think… actually, I think more of they need our guidance, and so that’s part of why I’m setting up these meetings with Stan and Lev. I would have done this last year, but a lot of them were out of office, and they’re only getting back in this… this week, or this year.
80 00:09:40.740 ⇒ 00:09:42.520 Demilade Agboola: But…
81 00:09:43.040 ⇒ 00:09:49.279 Demilade Agboola: we’ve worked with different… I’ve worked with different clients, and some clients, you know, when you get on board, they just have, like, oh, we need to find this, we need to find this, we need to find.
82 00:09:49.280 ⇒ 00:09:50.359 Greg Stoutenburg: Yeah. Yeah.
83 00:09:50.360 ⇒ 00:09:59.629 Demilade Agboola: a little bit more passive in that regard. Okay. We will definitely need to be a bit more proactive and just, like, talk to them and figure out, like, what do you do?
84 00:09:59.850 ⇒ 00:10:04.830 Demilade Agboola: What are things you have wanted to do, but, like, You had no idea.
85 00:10:05.910 ⇒ 00:10:09.060 Demilade Agboola: Like, the information required, you were just working on your gut instinct.
86 00:10:09.120 ⇒ 00:10:26.909 Demilade Agboola: As well as also figuring out things that have explicitly been blocked by stock. So maybe they were trying to make certain decisions, but they could not just make it, and once we start to get that information, it makes it easier to now put the SOW together and say, hey, this is what we want to do, and this is how these things will work.
87 00:10:27.320 ⇒ 00:10:27.990 Greg Stoutenburg: Okay.
88 00:10:27.990 ⇒ 00:10:33.539 Demilade Agboola: On the bright side… there’s… they have someone on their team called Caitlin, who is…
89 00:10:33.890 ⇒ 00:10:38.380 Demilade Agboola: She seems to be more, like, in tune with the data needs,
90 00:10:38.650 ⇒ 00:10:42.380 Demilade Agboola: And so Caitlin has been very excited with our work so far.
91 00:10:42.700 ⇒ 00:10:49.769 Demilade Agboola: So we will just be able to… we’ll just need to use that a bit more, get as much information as possible.
92 00:10:51.180 ⇒ 00:10:58.490 Demilade Agboola: And then, once we do that, we’re able to… You know.
93 00:10:58.830 ⇒ 00:11:01.730 Demilade Agboola: Solve more of their needs and put ourselves out there for them.
94 00:11:02.120 ⇒ 00:11:03.460 Greg Stoutenburg: Yeah, okay.
95 00:11:04.430 ⇒ 00:11:18.380 Greg Stoutenburg: Okay, great. Alright, so that’s helpful. So, we’ve done… we’ve provided them with this so far. Utom was saying that we’ve done some work for them setting up other systems or integrating other systems together, right?
96 00:11:18.530 ⇒ 00:11:22.859 Greg Stoutenburg: And now, the next step is… I…
97 00:11:22.920 ⇒ 00:11:42.190 Greg Stoutenburg: the one thing that’s been made very clear to me is that they have Amplitude, but they don’t… it’s not set up in a way that actually serves them at all. So, part of this is going to be getting Amplitude up and running, and then begin to build out dashboards and such to get them looking at the questions that they really need to answer. Does that sound…
98 00:11:42.340 ⇒ 00:11:44.630 Greg Stoutenburg: Right to you, anything else you’d want to add to that?
99 00:11:45.440 ⇒ 00:11:49.670 Demilade Agboola: Yeah, I’ll just say, like, they do have systems, but just…
100 00:11:50.110 ⇒ 00:11:52.889 Demilade Agboola: Consider this as much as possible, like, a greenfield.
101 00:11:53.290 ⇒ 00:12:04.830 Demilade Agboola: projects, they really don’t have a lot of, like, analytics set up in such a way that provides them information, at least from my perspective. I haven’t really seen stuff.
102 00:12:04.960 ⇒ 00:12:09.069 Demilade Agboola: So we’re basically, you know, doing a lot of things for them.
103 00:12:09.250 ⇒ 00:12:15.499 Demilade Agboola: And it’ll be… it’s very important for us to just be able to do useful things, but obviously do things that
104 00:12:16.070 ⇒ 00:12:18.099 Demilade Agboola: Actually address pain points.
105 00:12:18.100 ⇒ 00:12:18.730 Greg Stoutenburg: Right.
106 00:12:19.130 ⇒ 00:12:24.350 Demilade Agboola: part of why we want to set up, which is part of why the ETL plan is very important to us. We can tell them, like, hey.
107 00:12:24.800 ⇒ 00:12:29.460 Demilade Agboola: Like, this data that you saw, that was very useful, great, but this was, like, 2 months ago, like.
108 00:12:29.460 ⇒ 00:12:31.099 Greg Stoutenburg: Right, one-time export last year.
109 00:12:31.100 ⇒ 00:12:40.519 Demilade Agboola: Exactly, exactly. So let’s get it in a way that you can see what happened yesterday, and if you need it, even at a higher cadence, we can set up, and you can.
110 00:12:40.520 ⇒ 00:12:41.290 Greg Stoutenburg: Okay.
111 00:12:42.280 ⇒ 00:12:51.189 Greg Stoutenburg: Okay. Okay, great. And now, does that fall under a workstream that you’re working on right now, or does that need to be incorporated in this, SOW?
112 00:12:51.840 ⇒ 00:13:04.660 Demilade Agboola: I think I’m working on it right now, in terms of the plan, but in terms of the actual execution, I’m not sure… I would have to talk to Utem how, like, what our budget is for that, and if…
113 00:13:04.660 ⇒ 00:13:05.300 Greg Stoutenburg: Okay.
114 00:13:05.570 ⇒ 00:13:10.120 Demilade Agboola: this project. If not, then it will fit into the SOW. Okay. Okay.
115 00:13:10.860 ⇒ 00:13:11.660 Demilade Agboola: Yeah.
116 00:13:11.660 ⇒ 00:13:19.899 Greg Stoutenburg: Okay, well, my goal will be to draft this and share it with you and you, Tom, and yeah, and then say, you know, is this it? Are we ready to put this in front of them?
117 00:13:20.330 ⇒ 00:13:22.579 Demilade Agboola: Okay, alright, sounds good, and I will…
118 00:13:22.690 ⇒ 00:13:29.530 Demilade Agboola: Yeah, and I have meetings tomorrow and Friday, so I will let you know, like, other needs.
119 00:13:29.840 ⇒ 00:13:30.540 Greg Stoutenburg: Yep. Okay.
120 00:13:31.120 ⇒ 00:13:45.800 Demilade Agboola: some of them might be a bit more unique, I will let you know. But stuff like GCM, yeah, like, those metrics are kind of like entrepreneurs, yeah. Yeah, yeah, perfect, yeah. Okay, cool. I think that gives me enough to get started. Any other thoughts?
121 00:13:46.350 ⇒ 00:13:48.399 Demilade Agboola: No, I think that’s it for me.
122 00:13:48.400 ⇒ 00:13:50.330 Greg Stoutenburg: Cool, sounds good. Alright, good to meet you.
123 00:13:50.330 ⇒ 00:13:51.250 Demilade Agboola: Bye.
124 00:13:51.250 ⇒ 00:13:51.880 Greg Stoutenburg: Yeah.