Snowflake Rollout Planning
Date: March 17, 2026 Source: Granola Meeting ID: 2c681e07-6470-4a6e-9c3c-4c628d071072 URL: https://notes.granola.ai/t/2c681e07-6470-4a6e-9c3c-4c628d071072
Participants:
- Uttam Kumaran (note creator) from Brainforge uttam@brainforge.ai
- Ashwini Sharma from Brainforge ashwini.sharma@brainforge.ai
- Katherine Bayless kbayless@cta.tech
- Awaish Kumar from Brainforge awaish.kumar@brainforge.ai
- Kyle Wandel from Consumer Technology Association kwandel@cta.tech
- Chi Quinn from Consumer Technology Association cquinn@cta.tech
Rollout Strategy & User Targeting
- Focus on small number of teams initially: membership operations, CS operations, marketing
- Target users comfortable with data but not necessarily technical experts
- Main use cases: engagement tracker lookups, stats for briefers, basic analysis
- Set clear expectations about what data is/isn’t available in Snowflake
- Open to everyone but best positioned to support specific teams initially
Data Catalog & Documentation
- Create question-based catalog rather than table-focused
- “Here are topics you can ask about” vs “Here are available tables”
- 10 sample questions per topic area
- Clear guidance on what’s ready: CES data mostly, membership depends on request, conferences available
- Live view of what others are asking for discovery
- Placeholders for future data expansion areas
Support Structure & Feedback Loop
- Slack channel for community discussion (not ticketing)
- Low-friction questions and navigation help
- Clear guardrails: discussion only, not work requests
- Rotating on-call schedule to manage volume
- 2-hour SLA for responses
- Asana for actual work requests and data changes
- Office hours with demo + hands-on “do it together” approach
- Lunch & learn during tech week (targeting week of March 24th)
Adoption Dashboard & Metrics
- Track thumbs up/thumbs down feedback - prioritize fixing negative feedback quickly
- Usage frequency goals (weekly/daily usage patterns)
- Before/after impact stories for leadership
- Time savings on common questions
- Reduction from 80+ Power BI dashboards to single platform
- ROI calculations based on question frequency
- Positive reinforcement through user spotlights rather than usage shaming
User Roles & Access
- Single role: “role_chat” for Cortex access only
- Provision through Trelica with CTA teams
- Focus on AI chat interface rather than direct SQL access
- Most users expected to stay at conversation level vs building apps
Timeline & Next Steps
- Target March 30th rollout announcement
- Lunch & learn preliminary Tuesday, March 25th (Uttam to confirm availability)
- Critical dependency: CES data quality and semantic model reliability
- Katherine to draft rollout messaging
- Team to develop starter questions and how-to guides
- Uttam to coordinate in-person participation during tech week