CES 2026 Reports
CES 2026 – February Pre-Audit Report
This version will be released in February.
CES 2026 – Audit
Published in the Spring once the audit is completed.
ContentsTotal Attendance Overview – Confirmed Attendance in Las Vegas 4
Total Registration Overview – Completed Registration 4
Percentage of Pre-show Registration to Attendance (excludes on-site registration) 4
On-Site Registration Overview 4
Total Attendance by Region 5
Total Attendance by Top 20 Countries, Regions, and Territories 6
Media and Industry Attendance by Product Categories of Interest 7
Industry Rankings 9
Fortune 500 9
Interbrand 9
Retail Focus 9
Industry Attendees by Primary Business 10
Primary Business Other 11
Industry Attendees by Departments (New Question) 12
Industry Attendees by Buying Influence 13
Industry Attendees by Customer Base 13
Industry Attendees by Company Revenue 13
Industry Attendees by Senior-Level Executive Attendance 14
Media by Geography 15
Media by Function 15
Top Tier Media Outlets in Attendance 16
Media Event - Unveiled Vegas – Total Media Attendance 16
Media Event – Tech Trends to Watch – Total Attendance 16
Exhibitor 17
Footprint by Geography Comparison for 2025, 2024 and 2023. 17
CES Exhibitor Company by Contract Country and Country HQ 18
Unveiled Las Vegas Exhibitors by Country HQ 19
CES Exhibitor by 2024 Membership 20
Member Focus 20
Member Company Attendance Overview 20
Member Company by Projected 2025 Membership Type 21
Member Personnel Attendance Overview 21
Member Personnel Attendance by Registration Type 21
Executive Club Attendance Overview 22
LIT Attendance Overview 22
Conferences 23
Speakers 23
Conference Sessions 23
Trends Report Sold through Maritz CES Registration 23
Total Attendance Overview – Confirmed Attendance in Las Vegas {#total-attendance-overview-–-confirmed-attendance-in-las-vegas}
Registration Type 2026 2025 2024 Industry Attendees 86,679 81,746 80,026 Exhibitor Personnel 54,676 54,267 53,438 Media 7037 6583 5356 Total Attendees 148,392 142,596 138,820
Total Registration Overview – Completed Registration {#total-registration-overview-–-completed-registration}
Registration Type 2026 2025 2024 Industry Attendees 116,626 108,836 107,428 Exhibitor Personnel 60,042 59,480 57,833 Media 8804 8354 7000 Total Registrants 185,472 176,670 172,261
Percentage of Pre-show Registration to Attendance (excludes on-site registration) {#percentage-of-pre-show-registration-to-attendance-(excludes-on-site-registration)}
Registration Type Verified % for 2026 Verified % for 2025 Verified % for 2024 Industry Attendees 74.3% 73% 72% Exhibitor Personnel 91.1% 91% 92% Media 79.9% 79% 76% Total 80.0% 79% 79%
On-Site Registration Overview {#on-site-registration-overview}
Registration Type 2026 2025 2024 Industry Attendees 10,681 11,197 Exhibitor Personnel 8433 8640 Media 1172 1012 Total Attendees 20,286 20,849
Total Attendance by Region {#total-attendance-by-region}
2026 Total Attendance 2025 Total Attendance 2024 Total Attendance Domestic 92,631 85,235 82,479 International 55,761 57,361 56,341
2026 % of Total Attendees For Comparison 2025 % of Total Attendees For Comparison 2024 % of Total Attendees Domestic 62.4% 59.8% 59.4% International 37.6% 40.2% 40.6%
2026 2025 2024 Number of Countries in Attendance 144 157 161
Region 2026 Total Attendance 2026 % of Total Attendees For Comparison 2025 % of Total Attendees For Comparison 2024 % of Total Attendees Africa 158 0.1% 0.2% 0.2% Asia 37,131 25% 25.9% 25.5% Europe 10,551 7.1% 8.5% 9.4% North America 98,614 66.5% 64.1% 63.5% Oceania 486 0.3% 0.4% 0.4% South America 1422 1.0% 0.9% 1.0%
Total Attendance by Top 20 Countries, Regions, and Territories {#total-attendance-by-top-20-countries,-regions,-and-territories}
Ranking Country 2026 Total Attendance 2026 % of Total Attendance 2025 % of Total Attendance 2024 % of Total Attendance 1 United States 92,631 62.4% 59.8% 59.4% 2 South Korea 13,509 9.1% 10.1% 11.4% 3 China 12,175 8.2% 7.4% 6.0% 4 Japan 5819 3.9% 4.5% 4.4% 5 Canada 3791 2.6% 2.8% 2.7% 6 Germany 2359 1.6% 1.8% 2.1% 7 Taiwan 2044 1.4% 1.5% 1.5% 8 France 1829 1.2% 1.5% 1.9% 9 Mexico 1790 1.2% 1.2% 1.1% 10 United Kingdom 1761 1.2% 1.3% 1.3% 11 Hong Kong, SAR 782 0.5 0.5% 0.4% 12 India 745 0.5 0.4% 0.4% 13 Italy 699 0.5 0.5% 0.6% 14 Singapore 596 0.4 0.4% 0.3% 15 Israel 594 0.4 0.4% 0.4% 16 Brazil 523 0.4 0.3% 0.3% 17 Turkey 498 0.3 0.4% 0.5% 18 Netherlands 477 0.3 0.5% 0.5% 19 Australia 382 0.3 0.3% 0.3% 20 Switzerland 354 0.2 Total 143,358 96.6% 96.1% 96.0%
Ranking Product Category Total Media and Industry Attendees 2026 % of Total Media and Industry Attendance 2025 % of Total Media and Industry Attendance 2024 % of Total Media and Industry Attendance 1 Artificial Intelligence 43,672 46.6% 41.1% 37.1% 2 Robotics 21,689 23.1% 20.0% 18.7% 3 Computing 19,646 21.0% - - 4 IoT/Sensors 17,776 19.0% 21.3% 21.9% 5 Vehicle Tech & Advanced Mobility 17,079 18.2% 20.7% 23.8% 6 Smart Home & Appliances 15,652 16.7% 18.0% 19.7% 7 Marketing & Advertising 14,375 15.3% 15.0% 16.4% 8 Startups 14,156 15.1% 16.6% 16.2% 9 Video & Display 13,898 14.8% 13.3% 16.8% 10 Retail/E-Commerce 13,841 14.8% 13.5% 10.5% 11 Digital Health 13,459 14.4% 15.5% 15.1% 12 Cloud Computing 12,341 13.2% 13.3% 14.8% 13 Content & Entertainment 12,058 12.9% 11.9% 14.7% 14 Cybersecurity 11,055 11.8% 12.7% 12.1% 15 Gaming & Esports 10,685 11.4% 14.1% 13.8% 16 Audio 10,476 11.2% 13.8% 14.9% 17 Lifestyle 10,185 10.9% 12.5% 10.0% 18 Drones 9958 10.6% 11.7% 11.9% 19 Home Entertainment & Office Hardware 9558 10.2% 11.5% - 20 Accessories 8838 9.4% 11.6% 11.0% 21 Sourcing & Manufacturing 8743 9.3% 9.1% 9.4% 22 Enterprise 8537 9.1% 8.0% - 23 Education Tech 7556 8.1% 8.8% 8.5% 24 Investment & Venture Capital 7555 8.1% 7.0% 7.6% 25 XR & Spatial Computing 7475 8.0% 19.5% 19.6% 26 Fitness 7105 7.6% 9.5% 15.4% 27 Fintech 7029 7.5% 6.8% 6.4% 28 Supply & Logistics 6932 7.4% - - 29 Sustainability 6804 7.3% 10.1% 11.3% 30 Construction & Industrial Tech 6615 7.1% 5.3% 3.7% 31 Biotech 6567 7.0% - - 32 Energy Transition 6412 6.8% 7.0% - 33 Additive Manufacturing & 3D Printing 6333 6.8% 8.5% 12.1% 34 Sports 6222 6.6% 4.5% 7.5% 35 Streaming 6107 6.5% 8.0% 8.0% 36 Smart Communities 6012 6.4% 10.2% 9.5% 37 Travel & Tourism 5678 6.1% 7.9% 7.0% 38 Imaging 5668 6.0% 7.7% 10.6% 39 Food Tech 5612 6.0% 6.8% 6.8% 40 Blockchain & Digital Assets 5544 5.9% 5.4% 5.5% 41 Beauty Tech 5122 5.5% 5.0% 4.9% 42 Space Tech 5053 5.4% 5.9% 5.5% 43 Quantum 4536 4.8% 5.6% 4.9% 44 Fashion Tech 4305 4.6% 5.3% - 45 Accessibility 4070 4.3% 4.1% 3.7% 46 AgTech 3576 3.8% 4.0% 2.8% 47 Longevity 3195 3.4% - - 48 Pet & Animal Tech 2932 3.1% - - 49 Next G 1654 1.8% 18.3% 16.3%
Industry Rankings {#industry-rankings}
Fortune 500 {#fortune-500}
61% of Fortune 500 companies attended the show.
2026 2025 2024 Number of Fortune 500 companies in attendance 307 305 302
Interbrand {#interbrand}
2026 2025 2024 Number of Best Global Brands in attendance 81 83
Retail Focus {#retail-focus}
2026 2025 2024 Number of Twice Top 50 Consumer Electronics Retailer 40 37
Industry Attendees by Primary Business {#industry-attendees-by-primary-business}
Primary Business 2026 Total Industry Attendees 2026 % of Total Industry Attendees 2025 % of Total Industry Attendees 2024 % of Total Industry Attendees Advertising and Marketing 7661 8.8% 8.1% 7.2% Manufacturing 7060 8.1% 8.3% 8.7% Engineering/Research and Development 5538 6.4% 6.4% 6.3% Consulting 5107 5.9% 5.5% 5.8% Retail 4927 5.7% 5.9% 5.7% Automotive 4631 5.3% 6.6% 7.8% Business Services 4622 5.3% 4.5% 4.2% Software Development/Publishing 4403 5.1% 5.0% 4.4% Electronics Components 3421 3.9% 3.8% 4.2% Content, Media and Entertainment 3186 3.7% 3.7% 3.6% Distribution 2980 3.4% 3.7% 4.0% Finance (Fintech, Banking, Services, Insurance) 2691 3.1% 2.9% 2.7% Other 2641 3.0% 3.0% 3.3% Venture Capitalists/Private Equity/Investing 2162 2.5% 2.0% 1.9% Healthcare/Pharmaceuticals/Biotech 2097 2.4% 2.4% 2.1% Consumer Goods (Non-Retail Buying) 2097 2.4% 2.4% 2.5% Systems Integrator/Installation/VAR 2003 2.3% 2.1% 2.2% Telecom and Utilities 1898 2.2% 2.5% 2.6% Education/Training 1802 2.1% 2.0% 2.2% Academic/University 1466 1.7% 1.7% 1.7% Transportation, Shipping and Logistics 1413 1.6% 1.8% 1.7% Digital Health 1403 1.6% 1.6% 1.4% Architecture/Building/Construction 1270 1.5% 1.4% 1.2% Manufacturer’s Representative 1258 1.5% 1.3% 1.9% Analytics and Research 1157 1.3% 1.2% 1.1% Travel and Hospitality 1041 1.2% 2.1% 1.1% Energy 1025 1.2% 1.3% 1.4% Government - Federal/National 1020 1.2% 1.3% 1.4% Gaming 1010 1.2% 1.2% 1.1% Government - State and Local 785 0.9% 0.9% 1.0% Non-Profit/NGO/Lobbying 719 0.8% 0.8% 0.8% Design and Packaging 646 0.7% 0.6% 0.8% AgTech 617 0.7% 0.4% 0.5% Sports and Fitness 508 0.6% 0.7% 0.6% Venues 104 0.1% 0.1% 0.1%
Primary Business Other {#primary-business-other}
Primary Business Other 2026 Count 2025 Count Other: Artificial Intelligence 140 35 Other: Security 118 92 Other: Legal 112 94 Other: Data 70 38 Other: CloudTech 57 17 Other: Audio & Video 48 44 Other: Robotics 41 32 Other: Energy 37 12 Other: Aviation 31 47 Other: eCommerce 29 1 Other: Testing and Certification 27 25 Other: IoT 25 35 Other: Smart Home 22 27 Other: Defense 22 7 Other: Photography 21 9 Other: Exhibitions 15 58 Other: Gaming 14 9 Other: SpaceTech 14 6 Other: Sustainability 13 20 Other: Mining 11 3 Other: Drones 10 10 Other: Cryptocurrency 8 1 Other: FinTech 3 3 Other: Toys 3 2 Other: Lifestyle 1 9 Other: Metaverse 0 1
Industry Attendees by Departments {#industry-attendees-by-departments}
Department 2026 Total Industry Attendees 2025 Total Industry Attendees Business Development 13,513 15,736 Engineering 6097 6665 Sales 5645 6115 Marketing and Advertising 4893 5338 Research/Development 4101 4760 Product Design and Management 3223 3767 Software Development 2501 2836 Operations 2340 2857 Client/Customer Service 2093 2512 Finance 1815 2107 Other 1770 2491 Investment 1741 1472 Manufacturing 1679 1802 Education 1654 1613 Data and Analytics 1565 1557 Content Creation and Management 1261 1285 Government/Regulatory 1158 1273 Procurement for my company 984 1051 Healthcare Provider/Medical 882 1015 Supply Chain/Distribution 800 838 Procurement for Re-sale 465 503 Legal 416 480 Human Resources 291 373 Standards 151 174
Industry Attendees by Buying Influence {#industry-attendees-by-buying-influence}
65.1% of industry attendees have the final say or significant influence in the buying decisions of their company.
Buying Influence 2026 Total Industry Attendees 2026 % of Total Industry Attendees 2025 % of Total Industry Attendees Significant Influence 28,829 33.3% 31.8% Final Decision Maker 27,603 31.8% 30.6% Research New Products 10,054 11.6% 12.1% Initial Recommendation 9519 11.0% 10.7% Not Applicable 10,470 12.1% 14.6% Unspecified 204 0.2% 0.3%
Industry Attendees by Customer Base {#industry-attendees-by-customer-base}
Customer Base 2026 Total Industry Attendees 2026 % of Total Industry Attendees 2025 % of Total Industry Attendees Business to Business 36,983 42.7% 41.2% Both 30,486 35.2% 36.0% Business to Customer 17,322 20.0% 20.6% Other 1637 1.9% 1.9% Unspecified 252 0.3% 0.3%
Industry Attendees by Company Revenue {#industry-attendees-by-company-revenue}
Asked to C-Level/President/Founder job titles based in US and Canada
Revenue Range 2026 Total Industry Attendees 2026 % of Total Industry Attendees 2025 % of Total Industry Attendees $1B+ 984 4.9% 5.1% 100 M \- 1374 6.8% 6.9% 30 M \- 1483 7.3% 8.0% 10 M \- 2432 12.0% 12.5% 1 M \- 6177 30.5% 30.5% Under $1M 7610 37.6% 36.2% Unspecified 196 1% 0.6%
Industry Attendees by Senior-Level Executive Attendance {#industry-attendees-by-senior-level-executive-attendance}
CES 2026 saw a 1.6 percentage point increase in senior-level representation compared to CES 2025.
Job Function 2026 Total Industry Attendees 2026 % of Total Industry Attendees 2025 % of Total Industry Attendees 2024 % of Total Industry Attendees Board Member 6332 7.3% 6.7% 6.6% President/Founder 15,181 17.5% 16.4% 15.9% C-Level 10,933 12.6% 11.9% 11.2% Vice President/Senior VP/Executive VP 12,193 14.1% 13.8% 13.7% Director/Senior Manager/General Manager 13,436 15.5% 16.5% 16.4% Total Senior Level Executives 58,075 67.0% 65.4% 63.9%
Job Function x Attendance Rate CES Year Industry Exhibitor Total Board Member CES 2026 68.4% 85.8% 74.0% Board Member CES 2025 69.5% 85.7% 75.3% YoY Change -1.0% 0.1% -1.3% C-Level CES 2026 70.9% 88.2% 75.2% C-Level CES 2025 71.5% 88.1% 75.6% YoY Change -0.5% 0.1% -0.5% Director/Senior Manager/General Manager CES 2026 74.5% 90.4% 80.9% Director/Senior Manager/General Manager CES 2025 73.3% 91.0% 80.1% YoY Change 1.1% -0.6% 0.8% President/Founder CES 2026 68.3% 89.3% 71.1% President/Founder CES 2025 67.9% 89.2% 71.4% YoY Change 0.4% 0.2% -0.2% Vice President/Senior VP/Executive VP CES 2026 74.1% 89.8% 79.2% Vice President/Senior VP/Executive VP CES 2025 72.4% 89.1% 77.8% YoY Change 1.7% 0.7% 1.3%
2026 Total Media Attendance 2026 % of Total Media Attendance For Comparison 2025 % of Total Media Attendance For Comparison 2024 % of Total Media Attendance Domestic 4437 63.1% 62.1% 61.7% International 2600 36.9% 37.9% 38.3% Total Media 7037
Region 2026 Total Media Attendees 2026 % of Total 2025 % of Total 2024 % of Total Media Attendees Media Attendees Media Attendees Africa 9 0.1% 0.1% 0.1% Asia 1144 16.3% 15.3% 15.9% Europe 844 12.0% 13.7% 14.0% North America 4861 69.1% 67.8% 67.5% Oceania 33 0.5% 0.6% 0.6% South America 146 2.1% 2.5% 2.0%
Media Function 2026 Total Media Attendees 2026 % of Total Media Attendees 2025 % of Total Media Attendees 2024 % of Total Media Attendees Print & Online Media 1935 27.5% - - Digital Content Creator 1879 26.7% 19% 14% Industry Analyst 896 12.7% 11% 12% Content Creator Crew 663 9.4% 4% - Broadcast Crew 661 9.4% 3% 4% Broadcast Journalist 523 7.4% - - Freelancer 455 6.5% 3% 4% Unspecified 25 0.4% 1% 1% Reporter/Writer - - 18% 21% Editor - - 17% 18% Producer/Director - - 8% 8% Videographer - - 7% 7% Photographer - - 3% 3% Host - - 3% 3% Blogger - - 2% 2% Podcaster - - 1% 1% Radio - - 1% 1% Interpreter - - 0% 0%
2026 2025 2024 **Number of Top Tier Press Outlets in Attendance ** 166 177
2026 2025 2024 **Number of Top Tier Analyst Companies in Attendance ** 40 41
2026 2025 2024 Total Media Attendees 1875 1894 1620
Registration Type 2026 2025 2024 Industry Attendees 272 1 10 Exhibitor Personnel 127 15 8 Media 411 782 494 Total Attendees 810 813 512
Exhibitor {#exhibitor}
2026 2025 2024 Total SF 2,608,749 2,579,431 International 1,472,606 1,405,471 Domestic 1,136,143 1,173,960
Region 2026 2025 2024 Africa 1600 - Asia 1,105,587 1,040,147 Europe 317,712 320,407 North America 1,176,295 1,210,599 Oceania 6655 6818 South America 900 1260
Country HQ 2026 SF 2025 SF 2024 SF Change 2025 to 2026 Change 2024 to 2025 United States 1,136,143 1,173,960 -3% China 438,713 336,098 31% South Korea 335,791 392,000 -14% Japan 174,745 161,780 8% Germany 92,025 92,752 -1% Taiwan 67,782 70,506 -4% France 50,111 68,638 -27% Canada 38,972 35,539 10% Switzerland 27,187 20,338 34% Netherlands 26,278 28,079 -6% Israel 25,592 25,740 -1% United Kingdom 23,176 26,076 -11% Hong Kong, SAR 22,614 18,600 22% Singapore 19,265 17,246 12% Italy 17,845 10,528 70% Turkey 14,719 16,140 -9% India 13,096 10,552 24% Ireland 12,902 10,602 22% Sweden 10,092 10,771 -6% Belgium 8549 7260 18% Finland 8180 8786 -7%
CES Exhibitor Company by Contract Country {#ces-exhibitor-company-by-contract-country}
Country 2026 Number of Exhibit Companies by Country 2025 Number of Exhibit Companies by Country United States 1304 1275 China 956 1282 South Korea 803 959 France 138 160 Taiwan 133 178 Japan 109 93 Canada 72 86 Turkey 61 54 Italy 58 52 Netherlands 51 59
Unveiled Las Vegas Exhibitors by Country HQ {#unveiled-las-vegas-exhibitors-by-country-hq}
2026 Exhibitors 2025 Exhibitors Exhibitors 228 204
Country Total Number of Exhibit Companies Number of Exhibit Companies on the Main Floor Number of Exhibit Companies in Eureka Park China 50 United States 49 France 40 Japan 23 South Korea 17 Netherlands 8 Singapore 7 Taiwan 6 Blank 4 Switzerland 3 Canada 3 Estonia 3 Hong Kong, SAR 3 Italy 2 United Kingdom 2 Hong Kong 2 Germany 1 Ireland 1 Finland 1 Sweden 1 Turkey 1 Poland 1
CES Exhibitor by 2025 Membership {#ces-exhibitor-by-2025-membership}
2025 Members % Of Total Exhibit Companies % Of Total Exhibit Space Total Exhibit Companies
2025 Membership Type Number of Member Companies Core Member Industry Associate Member Non-Profit Member
Member Focus {#member-focus}
Member Company Attendance Overview {#member-company-attendance-overview}
Total Number of Member Companies (CES 2026 Pre-show) Total Number of Member Companies (CES 2025 Pre-show) Total Number of Member Companies (CES 2024 Pre-show) CTA Member 1245 1267 1386
Number of Member Companies in Attendance (CES 2026) Number of Member Companies in Attendance (CES 2025) Number of Member Companies in Attendance (CES 2024) CTA Member 967 939 1000
% of Member Companies in Attendance (CES 2026) % of Member Companies in Attendance (CES 2025) % of Member Companies in Attendance (CES 2024) CTA Member 78% 74% 72%
Member Company by Projected 2026 Membership Type {#member-company-by-projected-2026-membership-type}
Membership Type Total Number of Member Companies (Pre-show) Number of Companies in Attendance % of Member Companies in attendance Core Member 1163 841 72% Industry Associate Member 74 60 81% Non-Profit Member 8 4 50%
Membership Type Total Number of Member Companies (CES 2026 Pre-show) Total Number of Member Companies (CES 2025 Pre-show) Total Number of Member Companies (CES 2024 Pre-show) Core Member 1163 1175 1278 Industry Associate Member 74 82 103 Non-Profit Member 8 10 5
Membership Type Number of Companies in Attendance (CES 2026) Number of Companies in Attendance (CES 2025) Number of Companies in Attendance (CES 2024) Core Member 841 869 925 Industry Associate Member 60 61 72 Non-Profit Member 4 9 3
Membership Type % of Member Companies in Attendance (CES 2026) % of Member Companies in Attendance (CES 2025) % of Member Companies in Attendance (CES 2024) Core Member 72% 74% 72% Industry Associate Member 81% 74% 70% Non-Profit Member 50% 90% 60%
Member Personnel Attendance Overview {#member-personnel-attendance-overview}
CES 2026 CES 2025 CES 2024 CTA Member Personnel (including known subsidiaries)32,526 22,928 23,150
Member Personnel Attendance by Registration Type {#member-personnel-attendance-by-registration-type}
Registration Type Number of Individuals in Attendance (CES 2026) Number of Individuals in Attendance (CES 2025) Number of Individuals in Attendance (CES 2024) Industry 10,346 7358 7038 Exhibitor 22,109 15,515 16,054 Media 71 55 58
Executive Club Attendance Overview {#executive-club-attendance-overview}
2026 2025 2024 Executive Club Gold (Retail) 373 330 366 Executive Club Platinum (VIP) 74 95 109 Executive Club Platinum Preferred Medical - 16 14 Executive Club Silver (Retail) 28 36 63
LIT Attendance Overview {#lit-attendance-overview}
2026 2025 2024 Ambassador 146 95 139 LIT Members of Senate 1 0 1 LIT State 33 35 28 LIT Staff for House Members 51 32 43 LIT Other and Agency 48 66 85 LIT Staff for Senate Members 20 6 14 LIT Members of House of Representatives 0 1 2 Total 299 235 312
Conferences {#conferences}
Speakers {#speakers}
2026 2025 Number of Speakers 1635 1246
Conference Sessions {#conference-sessions}
2026 2025 Number of Conference Sessions 402 320
Trends Report Sold through Maritz CES Registration {#trends-report-sold-through-maritz-ces-registration}