Meeting Title: Brainforge x David and Goliath Demo Date: 2026-03-03 Meeting participants: Luke Scorziell, Luke’s Notetaker
WEBVTT
1 00:01:55.670 ⇒ 00:02:02.509 Luke Scorziell: Okay, so… I wanted to just share this with you, Pranav, before I…
2 00:02:03.520 ⇒ 00:02:06.319 Luke Scorziell: log off for the final time tonight.
3 00:02:06.570 ⇒ 00:02:13.540 Luke Scorziell: But, yeah, essentially, this is kind of the demo that I built out, just using cursor, today, which…
4 00:02:14.100 ⇒ 00:02:16.990 Luke Scorziell: Honestly, like, in my opinion, pretty sick.
5 00:02:17.560 ⇒ 00:02:25.569 Luke Scorziell: But as you can see, it’s kind of built in a environment that looks a lot like Microsoft Teams does, and…
6 00:02:26.240 ⇒ 00:02:28.010 Luke Scorziell: That should give him…
7 00:02:28.330 ⇒ 00:02:39.019 Luke Scorziell: a pretty good feel that we can kind of embed this, and so, yeah, I’ll just kind of run through what I have. So, basically, you know, Josh, like, good to see you again. You know.
8 00:02:39.660 ⇒ 00:02:54.139 Luke Scorziell: first and foremost, if you have any questions that were percolating from the last time, we’d love to answer them. But otherwise, we’d love to, yeah, just hop into this demo and show you what we, built for you, and kind of… hopefully this gives you an idea of,
9 00:02:54.220 ⇒ 00:03:00.249 Luke Scorziell: Yeah, that we can build for you, and I think one of the main things that I want to highlight is the ways that this can live
10 00:03:00.340 ⇒ 00:03:11.840 Luke Scorziell: Natively within the workflows that your, teammates and colleagues are already using. So, just to kind of sum up from the last call, there were kind of three pain points that,
11 00:03:12.190 ⇒ 00:03:22.969 Luke Scorziell: Yeah, that you mentioned. First was that it feels like new tools get introduced, to the team, but then they fall off of them fast. Second was that the…
12 00:03:23.120 ⇒ 00:03:33.839 Luke Scorziell: different softwares that y’all are using, Kanto, FileStage, Frame.io, the Adobe Tenant, and your archives aren’t, included in Copilot right now.
13 00:03:34.190 ⇒ 00:03:42.000 Luke Scorziell: And… Yeah, so those kind of two main pain points, we’ve kind of built this solution to
14 00:03:42.140 ⇒ 00:03:45.740 Luke Scorziell: To share with you. So, yeah, first,
15 00:03:46.000 ⇒ 00:04:03.239 Luke Scorziell: you know, as you can kind of see, this is built in Copilot, or in Teams, in, you know, a Teams environment, and we can do the same thing with Teams. And then second, you’ll see, that we have custom, yeah, MCP, servers set up
16 00:04:03.350 ⇒ 00:04:20.119 Luke Scorziell: Here, I mean, this is just in the demo environment, so it has limited capabilities, but this is, you know, essentially what you would have where you can kind of toggle in some way, shape, or form, the different accesses to software. So, yeah, just, I guess, like, you know.
17 00:04:20.220 ⇒ 00:04:24.419 Luke Scorziell: Again, Anna, what we want you to know is just that
18 00:04:24.630 ⇒ 00:04:31.340 Luke Scorziell: Yeah, this is a problem that we want to solve in a way that really works for your team. It isn’t just a tool that gets launched.
19 00:04:31.470 ⇒ 00:04:37.460 Luke Scorziell: It doesn’t really go anywhere. I guess that’s really important to us at Brainforge. And so…
20 00:04:37.700 ⇒ 00:04:43.970 Luke Scorziell: Yeah, so, have Teams open. Kind of the first thing I want to run you through, I know that you mentioned
21 00:04:44.260 ⇒ 00:05:01.939 Luke Scorziell: But it can take hours to run through, Adobe and Frame.io for files. So, yeah, with this, it would actually be super easy to access these files. If you… we go on, and we have Adobe Creative Cloud, and we have Frame.io.
22 00:05:02.090 ⇒ 00:05:05.960 Luke Scorziell: on, and…
23 00:05:06.080 ⇒ 00:05:16.090 Luke Scorziell: yeah, we can just trial this with just Adobe. So, and then… I have this prompt kind of built in, we could also just ask it, but we’ll just kind of go at this.
24 00:05:16.290 ⇒ 00:05:18.549 Luke Scorziell: And then, yeah, it’ll pull up,
25 00:05:19.030 ⇒ 00:05:25.349 Luke Scorziell: the video assets, so find all video assets for the Kia Summer 2025 campaign in our Adobe tenant.
26 00:05:25.500 ⇒ 00:05:34.170 Luke Scorziell: it will pull those up, and then you have those two. But then, kind of cool thing is that if we want to toggle frame.io and Kanto, and then ask it.
27 00:05:34.320 ⇒ 00:05:36.490 Luke Scorziell: Pretty much the same thing,
28 00:05:36.800 ⇒ 00:05:41.180 Luke Scorziell: Find all video assets for the Kia.
29 00:05:41.290 ⇒ 00:05:44.369 Luke Scorziell: Summer 2025 campaign.
30 00:05:46.430 ⇒ 00:05:47.829 Luke Scorziell: Well, it should.
31 00:05:48.010 ⇒ 00:05:50.280 Luke Scorziell: Then pull up. Now we have, you know.
32 00:05:50.550 ⇒ 00:05:57.950 Luke Scorziell: Adobe Creative Cloud, again, which is great. We also have Frame.io, and we also have Kanto. And so…
33 00:05:58.550 ⇒ 00:06:04.019 Luke Scorziell: Yeah, all of those assets are now right here, and so… you know, the…
34 00:06:05.340 ⇒ 00:06:21.720 Luke Scorziell: that’s reviewing and searching these simultaneously, so you don’t even… like, no one on the team would even need to leave Teams to be able to do this. And we can build these custom MCP servers for you. And so, yeah, I guess the question that I would have for you, then, here to ponder is just.
35 00:06:21.810 ⇒ 00:06:32.419 Luke Scorziell: you know, how long is it currently taking someone on your team to search through Adobe, Creative Cloud, Frame.io, and Kanto, for those digital assets?
36 00:06:34.070 ⇒ 00:06:39.139 Luke Scorziell: So, yeah, that’s the first part, first kind of demo that I want to show you, and…
37 00:06:39.480 ⇒ 00:06:46.280 Luke Scorziell: Second demo, is just, I know that another pain point that the team is experiencing, is that
38 00:06:46.540 ⇒ 00:06:57.640 Luke Scorziell: Yeah, with client feedback coming through FileStage, it’s… you gotta either go onto the app, you have to look through email threads, or look at File Stage notifications to access that.
39 00:06:57.760 ⇒ 00:07:02.230 Luke Scorziell: client feedback, and it’s not really native to the conversations that you’re having, and so…
40 00:07:02.400 ⇒ 00:07:06.500 Luke Scorziell: In this kind of same environment, so we go here and we…
41 00:07:06.600 ⇒ 00:07:13.350 Luke Scorziell: turn on file stage, and then I just ask it, you know, what’s the latest?
42 00:07:14.060 ⇒ 00:07:19.520 Luke Scorziell: Client feedback on Kia’s… EV spot.
43 00:07:19.700 ⇒ 00:07:23.430 Luke Scorziell: deliverables… And file stage.
44 00:07:27.170 ⇒ 00:07:32.430 Luke Scorziell: I’ll ask that, and then we’ve got, you know, obviously this is just mock data, but…
45 00:07:33.380 ⇒ 00:07:38.289 Luke Scorziell: you know, this fake person, you know, Kia brand manager, Lyft.
46 00:07:38.840 ⇒ 00:07:45.920 Luke Scorziell: this comment, this person, David Park, left this comment, you know,
47 00:07:46.270 ⇒ 00:07:54.660 Luke Scorziell: And… so again, this is to flag, like, you have this all right here for you, just, like, living within Teams.
48 00:07:54.880 ⇒ 00:08:01.040 Luke Scorziell: But then, you know, the cool thing, too, is if we toggle it off and ask the same thing, let’s…
49 00:08:01.310 ⇒ 00:08:02.420 Luke Scorziell: The latest.
50 00:08:03.180 ⇒ 00:08:09.160 Luke Scorziell: Client feedback on queues… maybe spot… rules.
51 00:08:09.910 ⇒ 00:08:11.600 Luke Scorziell: Intile stage.
52 00:08:12.620 ⇒ 00:08:20.360 Luke Scorziell: And, you know, there’s no access. So if someone doesn’t need permission to these things, then they won’t be able to access them. So we can do that on a role-based.
53 00:08:20.680 ⇒ 00:08:30.579 Luke Scorziell: basis as well. So, the last part of this stage of the demo that I want to show you is just the knowledge base that you mentioned to us that David and Goliath has a ton of
54 00:08:30.760 ⇒ 00:08:45.400 Luke Scorziell: archival knowledge that isn’t getting used. We found this with a lot of our clients, that it’s like a… you live on a treasure trove of data, and obviously, our… one of the things that we’re learning is that clients that have been around longer, which David and Goliath has, and even you’ve been at David and Goliath for
55 00:08:45.530 ⇒ 00:08:47.459 Luke Scorziell: It was 15 years.
56 00:08:48.470 ⇒ 00:09:02.739 Luke Scorziell: those, clients with more data, more history actually have a bigger moat and a greater competitive advantage when it comes to AI, because they can leverage all of that data. And so, what… yeah, what I’d like to show you is that, you know, I turn on this archive.
57 00:09:03.280 ⇒ 00:09:10.309 Luke Scorziell: MCP, and it’s, you know, giving us this prompt here, but we can ask it, like.
58 00:09:10.620 ⇒ 00:09:17.549 Luke Scorziell: search the archives for PastKia campaign briefs from 2022 to 2023. So I hit that, and… boom.
59 00:09:17.830 ⇒ 00:09:22.910 Luke Scorziell: like, search… 847 documents,
60 00:09:23.140 ⇒ 00:09:28.580 Luke Scorziell: You’ve got 4 documents that have to do with this Summer 2023 Kia brief.
61 00:09:28.770 ⇒ 00:09:31.199 Luke Scorziell: And then you can…
62 00:09:31.440 ⇒ 00:09:42.480 Luke Scorziell: you know, see where they’re cited, see where they’re located within the knowledge base that we could build you, and then put those, in, and the whole team can use this. So…
63 00:09:43.340 ⇒ 00:09:46.409 Luke Scorziell: Yeah, so that’s… that’s kind of this, but I, you know…
64 00:09:46.740 ⇒ 00:10:00.499 Luke Scorziell: kind of being also in the creative brand space, like, I wanted to create something for you that I thought was pretty cool. So I actually want to take you over to our DMs. And so, you know, we’ve got these people,
65 00:10:01.280 ⇒ 00:10:05.459 Luke Scorziell: the… in here, so I’ve got Sarah Whitfield and…
66 00:10:05.700 ⇒ 00:10:13.600 Luke Scorziell: She says, hey, Maria Chen just pinged me, she wants to know where we stand on the Kia summer approvals before the 11 a.m. sync. Do you have eyes on that?
67 00:10:13.890 ⇒ 00:10:19.370 Luke Scorziell: And then, you know, checking now, da-da-da, and so… you know.
68 00:10:19.860 ⇒ 00:10:26.620 Luke Scorziell: If we go here, and we ask our slingshot bot, Slingshot.
69 00:10:27.280 ⇒ 00:10:30.009 Luke Scorziell: What’s, waitress?
70 00:10:30.320 ⇒ 00:10:32.809 Luke Scorziell: Client feedback on Kios.
71 00:10:32.950 ⇒ 00:10:34.979 Luke Scorziell: TV spot deliverables.
72 00:10:36.200 ⇒ 00:10:37.410 Luke Scorziell: File stage.
73 00:10:40.320 ⇒ 00:10:45.969 Luke Scorziell: So then the Slingshot bot, David and Goliath, David killed Goliath with the Slingshot, it’s kind of the…
74 00:10:46.180 ⇒ 00:10:48.290 Luke Scorziell: Thing that we’re going for there,
75 00:10:48.580 ⇒ 00:10:57.380 Luke Scorziell: Yeah, then you can see, you know, the different feedback that was… Given,
76 00:10:57.770 ⇒ 00:11:04.859 Luke Scorziell: Straight in the chat, so you don’t even have to go back to this intelligence layer. You can just ask it in the chat. So, if we go to Marcus…
77 00:11:04.990 ⇒ 00:11:11.760 Luke Scorziell: he said, hey, can you pull the brief that we used for the Kia EV6 launch? Client wants a reference point for the new summer position, so…
78 00:11:11.970 ⇒ 00:11:14.520 Luke Scorziell: We say, hey, at Slingshot.
79 00:11:15.110 ⇒ 00:11:22.770 Luke Scorziell: Can you show us the brief we used for the Kia EV6 launch?
80 00:11:24.800 ⇒ 00:11:29.690 Luke Scorziell: Boom. We’ve got… Creative briefs,
81 00:11:29.830 ⇒ 00:11:36.070 Luke Scorziell: And every… everything that we might want right here, all at the… at the, you know, dime.
82 00:11:37.680 ⇒ 00:11:49.319 Luke Scorziell: Yeah, tip of our finger. And so… and then, lastly, like, Priya asked, hey, a quick question for the summer strategy deck, which brand pillar are we leading for with Kia? I want to make sure we’re aligned.
83 00:11:49.490 ⇒ 00:11:53.050 Luke Scorziell: And so, I just go and say, at Slingshot.
84 00:11:53.270 ⇒ 00:11:58.940 Luke Scorziell: Search our archives for the Kia brand strategy.
85 00:11:59.050 ⇒ 00:12:01.069 Luke Scorziell: 2023 annual…
86 00:12:04.910 ⇒ 00:12:09.700 Luke Scorziell: Oh, like I said, I misspelled slingshot, so I don’t know if it’s my slingshot.
87 00:12:10.260 ⇒ 00:12:11.510 Luke Scorziell: Spanish hour…
88 00:12:16.100 ⇒ 00:12:16.830 Luke Scorziell: Interesting.
89 00:12:21.470 ⇒ 00:12:25.650 Luke Scorziell: So, again, just… You know, probably take a…
90 00:12:26.300 ⇒ 00:12:28.969 Luke Scorziell: A few seconds longer to pull this, with,
91 00:12:29.590 ⇒ 00:12:34.629 Luke Scorziell: Not being in the staging environment, but yeah, we can pull that up for you, and so,
92 00:12:34.910 ⇒ 00:12:38.139 Luke Scorziell: Yeah, you just have that, again, at the tip of your fingers. And so…
93 00:12:38.540 ⇒ 00:12:47.510 Luke Scorziell: Yeah, this is, I guess, yeah, you asked us last week what it would look like for you and your team to use this pretty natively to the workflows that they already have, and so…
94 00:12:47.710 ⇒ 00:13:03.609 Luke Scorziell: the answer that we would have is, yeah, it just looks like the same as, what you’re already using in Teams and Copilot, except that instead of having to wait on someone to get the answer or spend hours digging through files, you could get it, yeah, literally, it’s just a…
95 00:13:03.710 ⇒ 00:13:08.500 Luke Scorziell: typing your query into the keyboard, and so…
96 00:13:09.040 ⇒ 00:13:27.529 Luke Scorziell: Yeah, so that’s… that’s kind of that. We can run everything within David and Goliath’s own AWS environment, make sure that the data doesn’t leave the perimeter, and yeah, and then we can have role-based access so that the creative team sees legal files, the legal team sees legal documents, and IT owns permission.
97 00:13:27.830 ⇒ 00:13:33.379 Luke Scorziell: So, yeah, that’s kind of what we’ve got there for you.
98 00:13:34.110 ⇒ 00:13:39.550 Luke Scorziell: Would love to… Here are thoughts that you have, and then also if,
99 00:13:39.750 ⇒ 00:13:56.630 Luke Scorziell: Yeah, if this looks interesting to you, and we’d be able to kind of move forward with, either another demo, or we’re happy to flesh out more of kind of a statement of work and what that would look like, then, yeah, would love to do that. So,
100 00:13:57.030 ⇒ 00:13:57.910 Luke Scorziell: Yeah.
101 00:14:02.210 ⇒ 00:14:04.769 Luke Scorziell: Okay, so that’s kind of the…
102 00:14:05.630 ⇒ 00:14:13.099 Luke Scorziell: I guess that was a practice run-through for myself, and then also gives you, Pranav, and I guess whoever else watches this, kind of the…
103 00:14:13.590 ⇒ 00:14:20.920 Luke Scorziell: yeah, positioning of how we’re gonna do this, and… yeah, I will see you in the morning.