Meeting Title: Daily GTM Stand Up Date: 2026-02-25 Meeting participants: Ryan Brosas, Hannah Wang, Rico Rejoso, Robert Tseng, Luke Scorziell
WEBVTT
1 00:01:21.180 ⇒ 00:01:22.220 Ryan Brosas: Hey!
2 00:01:25.350 ⇒ 00:01:26.230 Hannah Wang: Morning.
3 00:01:27.360 ⇒ 00:01:28.410 Ryan Brosas: Morning.
4 00:01:29.830 ⇒ 00:01:30.690 Rico Rejoso: Hey guys!
5 00:01:35.930 ⇒ 00:01:38.830 Ryan Brosas: A… What’s up?
6 00:01:43.900 ⇒ 00:01:46.100 Hannah Wang: Ruka, how are you feeling? It’s weird.
7 00:01:46.700 ⇒ 00:01:47.760 Hannah Wang: Your teeth.
8 00:01:50.080 ⇒ 00:01:51.359 Hannah Wang: Through your mouth.
9 00:01:52.990 ⇒ 00:01:55.460 Rico Rejoso: Ryan’s very energetic, first thing in the morning.
10 00:01:56.840 ⇒ 00:01:57.720 Ryan Brosas: E.
11 00:01:58.160 ⇒ 00:01:59.750 Hannah Wang: Lots of sleep.
12 00:02:00.200 ⇒ 00:02:02.970 Ryan Brosas: No, still the same, I think…
13 00:02:04.000 ⇒ 00:02:11.540 Ryan Brosas: I’ve got, like, a limit of 5 hours sleep per day, or 4, but I need… I want to be, like.
14 00:02:11.690 ⇒ 00:02:16.549 Ryan Brosas: Thinking on a positive… side, be grateful.
15 00:02:18.420 ⇒ 00:02:26.510 Ryan Brosas: Desks… You know, looking on…
16 00:02:27.090 ⇒ 00:02:30.029 Ryan Brosas: Yeah, as I said, it’s looking on the positive.
17 00:02:30.140 ⇒ 00:02:30.980 Ryan Brosas: died.
18 00:02:31.120 ⇒ 00:02:37.110 Ryan Brosas: And I… even I feel crap, but still, I’m still here, you know?
19 00:02:37.840 ⇒ 00:02:38.580 Hannah Wang: Yeah.
20 00:02:40.700 ⇒ 00:02:45.970 Hannah Wang: Yeah, well… I don’t know. Hopefully…
21 00:02:46.260 ⇒ 00:02:54.799 Hannah Wang: You guys are still able to, like, go outside and get sun and stuff, even though you work night times, basically.
22 00:02:54.920 ⇒ 00:02:56.589 Hannah Wang: I feel like that makes a big…
23 00:02:57.240 ⇒ 00:03:01.920 Hannah Wang: Big difference, like, going outside, so…
24 00:03:02.180 ⇒ 00:03:09.490 Hannah Wang: Do that too. Go outside. I don’t do that… I don’t do that much either, so I…
25 00:03:09.490 ⇒ 00:03:10.490 Ryan Brosas: Yeah.
26 00:03:10.490 ⇒ 00:03:14.900 Hannah Wang: Oh, she’ll listen to my own advice. Thank you.
27 00:03:15.710 ⇒ 00:03:22.960 Ryan Brosas: Yeah, I should do that. I’m just stuck inside of my… of our apartment. I haven’t…
28 00:03:23.480 ⇒ 00:03:30.829 Ryan Brosas: do dugging for a while. I think I should do, so I can, you know, asleep, like.
29 00:03:31.660 ⇒ 00:03:36.070 Ryan Brosas: Tired… tire myself out and, you know, have a good…
30 00:03:36.330 ⇒ 00:03:50.709 Ryan Brosas: you know, 8 or 7 to 8 hours still or something. But, yeah, well, I’m pretty, like, interested on what I’m currently, investing my time with. It’s like an online game addiction.
31 00:03:53.640 ⇒ 00:03:58.519 Ryan Brosas: But in a positive route, which is, I’m more on the…
32 00:03:58.640 ⇒ 00:04:02.520 Ryan Brosas: doing, like, focusing on AI coding and such.
33 00:04:02.800 ⇒ 00:04:04.000 Ryan Brosas: But, yeah.
34 00:04:04.920 ⇒ 00:04:10.280 Hannah Wang: You should join the AI team at some point. I feel like you know a lot.
35 00:04:10.390 ⇒ 00:04:11.580 Hannah Wang: A lot of stuff.
36 00:04:12.340 ⇒ 00:04:16.450 Hannah Wang: You can be one of them, and work on…
37 00:04:17.519 ⇒ 00:04:23.330 Hannah Wang: Work on helping a go-to-market team with AI automation.
38 00:04:23.930 ⇒ 00:04:30.679 Ryan Brosas: Yeah, it… Yeah, that one point, I think, because, I guess…
39 00:04:30.910 ⇒ 00:04:36.539 Ryan Brosas: what do you call this? Tom doesn’t want me to be on the AI team, I guess, because I’m…
40 00:04:36.540 ⇒ 00:04:36.970 Hannah Wang: anymore.
41 00:04:36.970 ⇒ 00:04:54.489 Ryan Brosas: originally on marketing, but yeah, I’m still… I’m, like, flexible, so that’s not an issue. So, I’ll just build on my own time and just introduce, like, what I’m currently building. I think that would be the way, to balance
42 00:04:54.700 ⇒ 00:05:11.899 Ryan Brosas: stuff. But yeah, I need to focus on helping on the go-to-market or the sales team more. I really need to be focused. I’ve distracted. That’s of this day, but yeah, I’m really excited.
43 00:05:13.260 ⇒ 00:05:20.270 Hannah Wang: That’s okay, I… I get distracted, too. It’s not… I think it’s hard to stay focused for…
44 00:05:20.910 ⇒ 00:05:28.740 Hannah Wang: more than, like, 4 or 5 hours. Like, just the human brain in general, I don’t think we’re built to…
45 00:05:29.170 ⇒ 00:05:35.820 Hannah Wang: be focused for 8 hours straight or longer. So…
46 00:05:36.800 ⇒ 00:05:45.060 Hannah Wang: It’s okay if you get distracted. I think that’s your brain telling you that you need to stop working. I don’t know.
47 00:05:45.980 ⇒ 00:05:48.360 Hannah Wang: Yeah.
48 00:05:50.260 ⇒ 00:05:53.330 Ryan Brosas: Yeah, well, that was good, too. Thank you.
49 00:05:53.700 ⇒ 00:05:57.629 Hannah Wang: Yeah, and sleep is important, too. That’s…
50 00:05:58.940 ⇒ 00:06:06.010 Hannah Wang: Yeah, I don’t know how. I used to sleep, like, 4 hours as well, and…
51 00:06:06.250 ⇒ 00:06:16.189 Hannah Wang: In high school, because I went to a really competitive high school, and I was just studying all the time, and then… yeah, looking back, that was so bad for my…
52 00:06:16.700 ⇒ 00:06:25.830 Hannah Wang: my health, but I don’t know how I… I guess when you’re younger, it’s a bit easier to not sleep, but I think now…
53 00:06:26.420 ⇒ 00:06:29.139 Hannah Wang: it’s hard, and I need at least, like.
54 00:06:29.730 ⇒ 00:06:33.990 Hannah Wang: 6. Five or… 5 or 6 hours.
55 00:06:34.460 ⇒ 00:06:40.960 Hannah Wang: But yeah, getting 4 hours is not easy. Your brain kind of doesn’t work.
56 00:06:41.560 ⇒ 00:06:42.690 Hannah Wang: So…
57 00:06:42.690 ⇒ 00:06:43.910 Ryan Brosas: Yeah.
58 00:06:44.790 ⇒ 00:06:53.189 Ryan Brosas: Yeah, it hangs, sometimes, like, it pauses your thinking, so, yeah, it’s kind of, like, you need…
59 00:06:53.460 ⇒ 00:06:55.160 Ryan Brosas: To let it press.
60 00:06:57.030 ⇒ 00:07:01.740 Ryan Brosas: We’ll definitely… we’ll try, because my brain is kind of, like.
61 00:07:03.450 ⇒ 00:07:13.959 Ryan Brosas: kicking me when I try to sleep, or it’s kind of like when you… when I close my eyes, and I just thought of something
62 00:07:14.000 ⇒ 00:07:28.109 Ryan Brosas: And I… like, I’m getting excited and pumped up. Now I’m working instead of sleeping, and that certain… instead of, like, you know, going to sleep, I’m… I’m doing something
63 00:07:29.260 ⇒ 00:07:34.279 Ryan Brosas: on… like… Related to AI.
64 00:07:35.480 ⇒ 00:07:36.440 Hannah Wang: I see.
65 00:07:37.140 ⇒ 00:07:51.150 Hannah Wang: Yeah, well, what helps me is, like, like, reading a boring book before bed helps me fall asleep, and it, like, this helps… because I tend to overthink at night, too, so if I read a really boring book.
66 00:07:51.300 ⇒ 00:07:53.510 Hannah Wang: It puts me to sleep, so…
67 00:07:53.980 ⇒ 00:07:56.250 Hannah Wang: Maybe you can try that instead.
68 00:07:56.710 ⇒ 00:08:04.219 Ryan Brosas: Yeah, yeah, definitely. Thank you for that tip. We’ll try later. I have lots of books here. I haven’t watched.
69 00:08:04.420 ⇒ 00:08:04.980 Ryan Brosas: So…
70 00:08:04.980 ⇒ 00:08:05.530 Hannah Wang: Yeah.
71 00:08:05.530 ⇒ 00:08:11.059 Ryan Brosas: That’s… that’s a good, I guess, to exhaust my… My brain, I guess.
72 00:08:11.500 ⇒ 00:08:12.470 Hannah Wang: Yeah.
73 00:08:12.700 ⇒ 00:08:18.390 Luke Scorziell: Hey, sorry, I just hopped on. How are you guys doing?
74 00:08:18.730 ⇒ 00:08:25.060 Hannah Wang: We were just talking about how to get more rest and sleep better to…
75 00:08:25.400 ⇒ 00:08:28.669 Hannah Wang: To feel better during the day, so…
76 00:08:29.160 ⇒ 00:08:36.630 Luke Scorziell: That’s the never-ending question. Yeah, some of my friends have started…
77 00:08:37.080 ⇒ 00:08:42.399 Luke Scorziell: Taking, like, magnesium supplements before bed, and they found that helpful, but I… I don’t know. I do that.
78 00:08:43.349 ⇒ 00:08:44.339 Luke Scorziell: How you doing?
79 00:08:44.900 ⇒ 00:08:45.490 Robert Tseng: Yeah.
80 00:08:45.490 ⇒ 00:08:47.120 Luke Scorziell: Yeah.
81 00:08:47.300 ⇒ 00:08:48.359 Luke Scorziell: Well, good.
82 00:08:48.360 ⇒ 00:08:52.580 Ryan Brosas: That’s one… Tip that. Thank you.
83 00:08:52.740 ⇒ 00:08:54.870 Ryan Brosas: We’ll… we’ll try out also that.
84 00:08:55.320 ⇒ 00:08:55.870 Luke Scorziell: Yeah.
85 00:08:55.870 ⇒ 00:09:02.850 Robert Tseng: I think, like, melatonin helps you fall asleep faster, and then magnesium helps you stay asleep, or something like that.
86 00:09:02.850 ⇒ 00:09:03.350 Hannah Wang: Yeah.
87 00:09:03.350 ⇒ 00:09:05.050 Luke Scorziell: Yeah, it’s like your quality of sleep.
88 00:09:06.460 ⇒ 00:09:08.590 Ryan Brosas: Let me know.
89 00:09:09.450 ⇒ 00:09:17.509 Luke Scorziell: I guess also, like, apparently in the morning, if you go outside and not stare directly at the sun, obviously, because I don’t think that’s good for you, but if you stare off to the side.
90 00:09:17.640 ⇒ 00:09:24.100 Luke Scorziell: That, can, like, activates your circadian rhythm in a way that…
91 00:09:24.510 ⇒ 00:09:27.579 Luke Scorziell: Like, by the evening, you’re more tired, so…
92 00:09:27.580 ⇒ 00:09:28.650 Hannah Wang: Oh…
93 00:09:28.800 ⇒ 00:09:32.060 Luke Scorziell: Good to get outside for a little bit, or at least, like, look out the window.
94 00:09:34.640 ⇒ 00:09:36.140 Luke Scorziell: But… okay.
95 00:09:36.500 ⇒ 00:09:42.640 Luke Scorziell: So, I figured it would be more helpful for me to spend a little more time like…
96 00:09:42.840 ⇒ 00:09:47.540 Luke Scorziell: Creating new tickets, and organizing banner.
97 00:09:47.910 ⇒ 00:09:50.849 Luke Scorziell: Just kind of winging it on here with you guys, so…
98 00:09:51.240 ⇒ 00:09:57.299 Luke Scorziell: Yeah, why don’t we go, I guess we can start.
99 00:09:57.540 ⇒ 00:10:05.800 Luke Scorziell: I don’t know, Ryan, if you want to start off, I just gave you a couple new tickets, and I guess the biggest thing for today that will be new is,
100 00:10:06.480 ⇒ 00:10:08.030 Luke Scorziell: Yeah, Rico…
101 00:10:09.470 ⇒ 00:10:16.360 Luke Scorziell: Yeah, I mean, I guess it kind of want to be a conversation between probably the three of us, but who owns which parts of the Blot Out campaign?
102 00:10:18.080 ⇒ 00:10:23.689 Luke Scorziell: I think it, yeah, seems like it kind of overlaps, maybe, with some of the stuff that Ryan has been doing, and then Rico.
103 00:10:24.000 ⇒ 00:10:30.540 Luke Scorziell: Like, I would like to get you more ramped up on… on doing some of that, so…
104 00:10:31.730 ⇒ 00:10:37.750 Luke Scorziell: Yeah, so I gave a ticket to you, Rico,
105 00:10:38.150 ⇒ 00:10:40.469 Luke Scorziell: on that, and then I have the…
106 00:10:40.880 ⇒ 00:10:45.049 Luke Scorziell: I’ll paste the brief into that ticket, too, and then Ryan,
107 00:10:45.240 ⇒ 00:10:49.139 Luke Scorziell: Kind of curious where you feel like you would… you could fit into that, or…
108 00:10:49.260 ⇒ 00:10:51.839 Luke Scorziell: And then, yeah, maybe hearing Rico, too, if you’re…
109 00:10:52.090 ⇒ 00:10:56.530 Luke Scorziell: Feeling confident that that’s something you can do right now, or… yeah, where are you guys at with that?
110 00:10:56.990 ⇒ 00:11:05.840 Ryan Brosas: Yeah, so definitely, on the screen, helping you guys build, like, the lease, enriching those
111 00:11:05.890 ⇒ 00:11:18.749 Ryan Brosas: Those leads that you want to target, and distilling them to, you know, to a few, that… so you can focus on targeting those, that are focused on those specific individuals.
112 00:11:18.950 ⇒ 00:11:23.719 Ryan Brosas: And I guess, along the way, I can, like.
113 00:11:24.540 ⇒ 00:11:33.929 Ryan Brosas: pass that knowledge to Rico, if you want to, you know, one, if you want to, you know, Ricoh run this on the future as well.
114 00:11:34.140 ⇒ 00:11:37.249 Ryan Brosas: And, also, like,
115 00:11:37.290 ⇒ 00:11:51.850 Ryan Brosas: Do the sequence and send those to you for approval, and then you can reiterate all the messaging sequence, or… or if you don’t want to do messaging sequence, just the initial touchpoint, that is fine.
116 00:11:51.890 ⇒ 00:12:01.900 Ryan Brosas: Then, I think that’s pretty much it. It’s pretty much the draft and the automation sequence as well.
117 00:12:01.970 ⇒ 00:12:10.010 Ryan Brosas: is something that I will do for the first, and handing that knowledge to, you know, Rico.
118 00:12:10.290 ⇒ 00:12:11.829 Ryan Brosas: So, we have…
119 00:12:11.950 ⇒ 00:12:17.070 Ryan Brosas: we have, you know, you have, like, you know, two options within, like, you know, Rico or me.
120 00:12:17.800 ⇒ 00:12:28.010 Rico Rejoso: Yeah, I guess I just need to learn how to use the tools that you’ve been using today, perhaps. And the other, I’m familiar with. I also read through the ticket and the campaign brief.
121 00:12:29.400 ⇒ 00:12:38.800 Rico Rejoso: yeah, once I get to, you know, get use of the stuff on, like, enriching or scraping those leads, I can perhaps take this campaign moving forward.
122 00:12:39.040 ⇒ 00:12:53.300 Rico Rejoso: I saw the steps that also in the campaign, the campaign lifecycle in Notion. I read through it just a while ago, along with the brief. So, I pretty have, I mean, I get how
123 00:12:53.710 ⇒ 00:13:02.109 Rico Rejoso: how it should be done. Later, Ryan, we can, you know, walk through on how you do it on your end, so I can adapt it.
124 00:13:02.290 ⇒ 00:13:19.990 Ryan Brosas: Definitely, and definitely, already made some workbook to make it easier for everybody to do the enrichment part, but if we want to distill it down, I will adjust it and make it as a template so anyone can, do the enrichment by themselves as well, on play.
125 00:13:20.800 ⇒ 00:13:21.400 Rico Rejoso: Thanks.
126 00:13:21.400 ⇒ 00:13:21.960 Luke Scorziell: Oh.
127 00:13:22.170 ⇒ 00:13:28.740 Luke Scorziell: Great, okay, yeah, sounds great. I think my goal is just to have you feel supported, Rico, and, like.
128 00:13:29.370 ⇒ 00:13:35.599 Luke Scorziell: Doing this, and to build up your confidence so that as we continue to do more campaigns,
129 00:13:36.120 ⇒ 00:13:38.930 Luke Scorziell: Yeah, you feel good about that, so…
130 00:13:39.480 ⇒ 00:13:45.910 Luke Scorziell: That sounds good. Ryan, I also gave you a task kind of related to that.
131 00:13:47.590 ⇒ 00:13:52.520 Luke Scorziell: And then… Like I said.
132 00:13:52.920 ⇒ 00:13:56.020 Luke Scorziell: Let’s see, do you have other stuff that you’re working on today, Ryan?
133 00:13:56.890 ⇒ 00:14:04.540 Ryan Brosas: Yeah, the… I’m currently assisting, Utam for the partnership mapping account.
134 00:14:04.730 ⇒ 00:14:19.459 Ryan Brosas: So, I’m currently doing that at the moment. I think I just need to make it work, and, he will do… reach out to the other, like, Snowflake rep, so we can do, like, an account mapping.
135 00:14:20.520 ⇒ 00:14:28.619 Luke Scorziell: Okay. Yeah, I think then, on the sales marketing side, or go-to-market side, like, I wanna start…
136 00:14:29.070 ⇒ 00:14:32.389 Luke Scorziell: Making that, like, shift in content quality.
137 00:14:32.770 ⇒ 00:14:36.520 Luke Scorziell: That, yeah, that we’ve been talking about, so I think…
138 00:14:37.090 ⇒ 00:14:39.080 Luke Scorziell: I’m talking with Ray, I think…
139 00:14:39.460 ⇒ 00:14:41.620 Luke Scorziell: Maybe it’s today, or maybe it’s tomorrow?
140 00:14:41.620 ⇒ 00:14:44.600 Ryan Brosas: Yeah, I think today. Oh, today.
141 00:14:44.600 ⇒ 00:14:48.919 Luke Scorziell: Okay, you know better than I do. Then, yeah, then that can kind of help.
142 00:14:49.140 ⇒ 00:14:56.389 Luke Scorziell: I mean, if you want to join that call, I just haven’t connected with him one-on-one, so I just thought it would be helpful to… for me to get to know him a little bit, and then…
143 00:14:56.890 ⇒ 00:15:05.210 Luke Scorziell: see what he can do, but… but yeah, I would love to start kind of shifting, toward… toward that, kind of higher quality content.
144 00:15:05.250 ⇒ 00:15:14.190 Ryan Brosas: Definitely, and also you asked me what his capabilities are. I will also draft that later today before… I will be sending that
145 00:15:14.390 ⇒ 00:15:19.690 Ryan Brosas: later, I’m not sure when, but later, we’ll add that to the ticket as well.
146 00:15:20.760 ⇒ 00:15:27.520 Luke Scorziell: Well, great, and then, Hannah, I gave you a couple tickets in marketing.
147 00:15:28.550 ⇒ 00:15:32.839 Luke Scorziell: Hopefully that’s the best place for you. I just figured…
148 00:15:33.000 ⇒ 00:15:35.920 Luke Scorziell: It seems to be mostly where you are working out of right now.
149 00:15:36.230 ⇒ 00:15:43.229 Luke Scorziell: So… Yeah, mainly it was just if we start planning, like, kind of this, like, weekly…
150 00:15:43.520 ⇒ 00:15:49.230 Luke Scorziell: Office hours type thing, or just more regular, like, online events, doesn’t necessarily have to be weekly office hours.
151 00:15:49.510 ⇒ 00:15:55.000 Luke Scorziell: That we can kind of drive to… Yeah, drive more MQLs.
152 00:15:55.200 ⇒ 00:15:55.990 Luke Scorziell: So…
153 00:15:56.390 ⇒ 00:16:03.020 Luke Scorziell: Yeah, I can kind of talk through that. I don’t know if you want to… what else you kind of have on your plate, maybe it’d be helpful to hear first?
154 00:16:04.470 ⇒ 00:16:13.110 Hannah Wang: I… Hold on, let me get my brain calibrated.
155 00:16:13.110 ⇒ 00:16:13.930 Luke Scorziell: Okay, good.
156 00:16:13.930 ⇒ 00:16:18.009 Hannah Wang: I don’t mind using the sales board for
157 00:16:18.580 ⇒ 00:16:28.259 Hannah Wang: go-to-market stuff, just so that everyone can have a view of what I’m doing there. So, you can create tickets there. I look at both of them.
158 00:16:28.380 ⇒ 00:16:31.850 Hannah Wang: I don’t know if you saw the tickets I added
159 00:16:31.960 ⇒ 00:16:35.739 Hannah Wang: in the sales board, but I’m…
160 00:16:36.220 ⇒ 00:16:39.289 Hannah Wang: Work… let me just share my screen.
161 00:16:39.510 ⇒ 00:16:42.879 Hannah Wang: I think having the board would probably be helpful.
162 00:16:43.140 ⇒ 00:16:48.460 Hannah Wang: But I… Yeah, just, I guess, with the new, like, content.
163 00:16:48.590 ⇒ 00:17:08.469 Hannah Wang: strategy that we were talking about, this kind of ties in with office hour, the weekly, or monthly, or whatever cadence, like, office hour type thing. So I’m thinking about that, and then I also am thinking about, I guess, Q2 and onward, like, event planning, so that also ties in with
164 00:17:08.599 ⇒ 00:17:17.150 Hannah Wang: like, the webinars and in-person events that we want to do, I’m adding them into the Marketing Hub, so I was going to ping you when it was ready, with ideas.
165 00:17:17.150 ⇒ 00:17:17.710 Luke Scorziell: Perfect.
166 00:17:18.319 ⇒ 00:17:24.169 Hannah Wang: So… Yeah, I… I don’t… Okay.
167 00:17:24.170 ⇒ 00:17:25.649 Luke Scorziell: Probably just the same.
168 00:17:25.880 ⇒ 00:17:37.509 Hannah Wang: Yeah, but I don’t mind having this ticket also, because it has more requirements, so it’s better. So, yeah, I can kind of loop that into the work that I’m doing.
169 00:17:37.900 ⇒ 00:17:43.710 Hannah Wang: I do have a Omni ticket already.
170 00:17:43.710 ⇒ 00:17:44.359 Luke Scorziell: Right, yeah.
171 00:17:44.360 ⇒ 00:17:48.870 Hannah Wang: But I don’t mind having this one either, I guess.
172 00:17:48.870 ⇒ 00:17:53.800 Luke Scorziell: I can combine them. This is more of, like, I guess… Yeah, what’s on the…
173 00:17:54.930 ⇒ 00:18:09.969 Hannah Wang: This is just… this was just me drafting the brainstorm, so I can close this one, because I think we’re kind of done-ish, and then I’ll just use this to track the stuff that I’m doing more closely with.
174 00:18:10.260 ⇒ 00:18:12.920 Hannah Wang: With the rest of the team,
175 00:18:14.040 ⇒ 00:18:19.030 Hannah Wang: I’m wondering if I can move to sales instead.
176 00:18:22.990 ⇒ 00:18:29.829 Hannah Wang: I don’t know where it went, but… I’ll find it eventually.
177 00:18:30.970 ⇒ 00:18:33.650 Hannah Wang: A lot of tickets everywhere.
178 00:18:35.040 ⇒ 00:18:45.480 Hannah Wang: Well, anyway, yeah, I’ll… I’ll find it. Okay, yeah, it’s here. So, yeah, those are kind of the… they’re all intertwined, kind of, but I’ll do… I’ll focus on that, and then…
179 00:18:46.070 ⇒ 00:18:58.700 Hannah Wang: Robert, I didn’t see your… I didn’t fully read your messages about the Austin stuff, but I’ll help you with that, as well, and get that kind of going. And then I…
180 00:18:59.140 ⇒ 00:19:02.550 Hannah Wang: Need to do a case study.
181 00:19:02.670 ⇒ 00:19:10.460 Hannah Wang: So, that’s due tomorrow for one of the SOWs that Robert sent, I think, on Monday or Tuesday, so…
182 00:19:11.070 ⇒ 00:19:19.389 Hannah Wang: Yeah, those are kind of the… this is a little more urgent for me, so I’ll… I’ll do this one, and then tackle the rest.
183 00:19:19.990 ⇒ 00:19:22.540 Hannah Wang: And then I…
184 00:19:23.330 ⇒ 00:19:30.300 Hannah Wang: Did have a question, but I can kind of hold off until we’re all done talking about… The boards.
185 00:19:30.900 ⇒ 00:19:31.670 Luke Scorziell: Hmm…
186 00:19:31.670 ⇒ 00:19:32.960 Hannah Wang: Yeah, that’s it for me.
187 00:19:33.890 ⇒ 00:19:37.340 Luke Scorziell: Okay, I mean, I guess loss is just… I can run through what I’m working on.
188 00:19:39.100 ⇒ 00:19:39.960 Luke Scorziell: Truly.
189 00:19:41.790 ⇒ 00:19:43.620 Luke Scorziell: I agree with the screen sharing being helpful.
190 00:19:45.650 ⇒ 00:19:51.500 Luke Scorziell: Yeah, okay, so… need to add in a couple things.
191 00:19:53.410 ⇒ 00:19:54.830 Luke Scorziell: myself, but…
192 00:19:58.460 ⇒ 00:20:01.829 Luke Scorziell: Yeah, I don’t know if that’s happening.
193 00:20:02.620 ⇒ 00:20:06.910 Luke Scorziell: Yeah, so I guess with these two, like, probably mark them as done, but,
194 00:20:07.030 ⇒ 00:20:14.010 Luke Scorziell: I want to help Rico and Ryan, and then also you, Hannah, with the event stuff, so I don’t want you to feel like those are things that you’re…
195 00:20:14.440 ⇒ 00:20:19.739 Luke Scorziell: Alone on. And then… I just, yeah, I need to follow up.
196 00:20:20.350 ⇒ 00:20:26.590 Luke Scorziell: with a couple of the people that I talked with, last week, who said they would refer me to people on,
197 00:20:27.180 ⇒ 00:20:28.890 Luke Scorziell: Yeah, talk with them today.
198 00:20:29.480 ⇒ 00:20:34.320 Luke Scorziell: I guess a lot of these are kind of older tickets, so I’ll add in new ones, too.
199 00:20:35.050 ⇒ 00:20:38.430 Luke Scorziell: And then this is, yeah, also… So…
200 00:20:38.590 ⇒ 00:20:42.389 Luke Scorziell: I was… I guess I did not get to adding my tickets with Cursor.
201 00:20:42.840 ⇒ 00:20:48.900 Luke Scorziell: But a lot of what I’m thinking about is the demo for… David and Goliath.
202 00:20:49.640 ⇒ 00:20:53.390 Luke Scorziell: Company next week, and then…
203 00:20:53.730 ⇒ 00:21:00.109 Luke Scorziell: Honing in more of the agency stuff, and kind of helping you guys with, yeah, those adjusted priorities.
204 00:21:00.390 ⇒ 00:21:06.179 Luke Scorziell: So, yeah, I will… I will add in more of my tickets in a second.
205 00:21:10.860 ⇒ 00:21:11.640 Luke Scorziell: Yeah.
206 00:21:11.920 ⇒ 00:21:16.350 Luke Scorziell: And then, Robert, I don’t know if you have… Anything?
207 00:21:18.150 ⇒ 00:21:19.280 Luke Scorziell: Wanted.
208 00:21:31.050 ⇒ 00:21:34.590 Robert Tseng: I’m just, pushing some things forward,
209 00:21:35.280 ⇒ 00:21:41.469 Robert Tseng: I think I’m… yeah, I mean, I’ll… I’ll tag people and stuff on partnerships,
210 00:21:42.660 ⇒ 00:21:51.870 Robert Tseng: there’s some movement on Nick’s panel, and then I also want Luke to basically run the same thing on… on more engage. Like, I just don’t have time to talk to them. They just…
211 00:21:52.670 ⇒ 00:22:01.009 Robert Tseng: they want to do stuff with us, but, like, I’d rather you just kind of push the same thing that you’ve been doing with Omni and Mixpanel, see where we go.
212 00:22:01.990 ⇒ 00:22:03.350 Luke Scorziell: Yeah, okay.
213 00:22:03.570 ⇒ 00:22:04.800 Luke Scorziell: And that’s here.
214 00:22:05.540 ⇒ 00:22:11.649 Luke Scorziell: Cool, hannah, did you want to, you know, read a chat come through?
215 00:22:13.010 ⇒ 00:22:26.139 Hannah Wang: Oh, yeah. I just had a question about my… or, like, the engagement OKRs and the WBR. I feel like I should have asked this weeks ago, but,
216 00:22:26.270 ⇒ 00:22:31.919 Hannah Wang: For, like, tracking engagement, should we track…
217 00:22:32.530 ⇒ 00:22:48.260 Hannah Wang: Only the assets that we, like, link in our posts for that week, or should we track it across any asset, even if we didn’t necessarily explicitly mention it in the comments in one of our posts for that week?
218 00:22:48.480 ⇒ 00:22:56.610 Hannah Wang: Because I think that probably makes a difference, because we’re get… I’ve only been doing the… ones where… We…
219 00:22:56.800 ⇒ 00:23:07.400 Hannah Wang: I only track the ones that we send out with our LinkedIn posts for that week, and I don’t look at the rest of the assets that weren’t mentioned.
220 00:23:07.590 ⇒ 00:23:10.450 Hannah Wang: And I think that kind of affects
221 00:23:11.020 ⇒ 00:23:16.829 Hannah Wang: our numbers, probably. My instinct was to, yeah, just do it for that week.
222 00:23:17.220 ⇒ 00:23:19.400 Hannah Wang: Like, the ones that were mentioned, but…
223 00:23:20.100 ⇒ 00:23:22.720 Hannah Wang: I thought I should clarify before.
224 00:23:23.390 ⇒ 00:23:26.160 Luke Scorziell: Yeah, no, that’s a good question.
225 00:23:27.190 ⇒ 00:23:29.390 Luke Scorziell: Yeah, I mean, I can give you my thoughts, I guess.
226 00:23:29.740 ⇒ 00:23:32.110 Luke Scorziell: like… Off.
227 00:23:35.790 ⇒ 00:23:39.949 Luke Scorziell: There’s, like… because as we post more assets and…
228 00:23:40.760 ⇒ 00:23:47.429 Luke Scorziell: just start putting more things out into the world. Like, some of our LinkedIn posts will live for longer than,
229 00:23:47.910 ⇒ 00:23:49.889 Luke Scorziell: a week, I guess the…
230 00:23:50.480 ⇒ 00:23:56.570 Luke Scorziell: down… I guess it just depends on, kind of, what we want to track, like, if it’s overall engagement and how much people are engaging with
231 00:23:57.060 ⇒ 00:24:00.680 Luke Scorziell: our, content…
232 00:24:01.590 ⇒ 00:24:09.519 Luke Scorziell: and the things that we’re posting, just in general, versus on the week-to-week basis. So, one is going to be cumulative, and then
233 00:24:09.850 ⇒ 00:24:12.679 Luke Scorziell: The other is just gonna be, kind of, tracking that week.
234 00:24:13.080 ⇒ 00:24:15.470 Luke Scorziell: So… hmm.
235 00:24:20.200 ⇒ 00:24:22.099 Luke Scorziell: Yeah, I do have other thoughts, yeah.
236 00:24:22.100 ⇒ 00:24:27.809 Hannah Wang: Yeah, like, we do… like, I feel like a lot of our assets do get views.
237 00:24:29.390 ⇒ 00:24:42.920 Hannah Wang: like, our data deck and our AI deck, like, those are always consistently get views, I think, and even if we’re not, like, sending it out, people probably find the link somewhere. And then, like you mentioned.
238 00:24:43.420 ⇒ 00:24:46.070 Hannah Wang: the… our older LinkedIn posts
239 00:24:46.270 ⇒ 00:24:52.850 Hannah Wang: Like, people can still click on the links, even if it wasn’t posted that week, and if it’s not.
240 00:24:52.980 ⇒ 00:24:59.880 Hannah Wang: Even if it’s not recent, so… I don’t know, maybe… Maybe… hmm…
241 00:25:01.050 ⇒ 00:25:01.670 Luke Scorziell: Yeah.
242 00:25:01.670 ⇒ 00:25:04.140 Hannah Wang: I don’t know if it makes sense to have two…
243 00:25:04.780 ⇒ 00:25:08.510 Hannah Wang: Like, an overall versus weekly, or…
244 00:25:08.850 ⇒ 00:25:09.800 Hannah Wang: Yeah.
245 00:25:14.200 ⇒ 00:25:15.050 Luke Scorziell: I think…
246 00:25:17.660 ⇒ 00:25:27.200 Luke Scorziell: If we’re focused… like, if we’re driving towards… also, like, well, I guess Ryan and Rico, if you have thoughts, you can stay on, but otherwise, feel free to jump off.
247 00:25:27.850 ⇒ 00:25:33.060 Luke Scorziell: Like, the overall thing that we’re trying to drive is…
248 00:25:33.520 ⇒ 00:25:39.160 Luke Scorziell: I’m just kind of thinking out loud, because it’ll help me process. Is the,
249 00:25:39.360 ⇒ 00:25:43.570 Luke Scorziell: Like, if we’re trying to drive MQLs… And, like, I…
250 00:25:45.640 ⇒ 00:25:53.410 Luke Scorziell: I feel like the overall cumulative engagement does help, but then the danger that I would think is if we’re, like, how much time is it going to spend you to track through?
251 00:25:53.920 ⇒ 00:25:55.319 Luke Scorziell: All of those different…
252 00:25:55.900 ⇒ 00:26:03.199 Luke Scorziell: Like, all the different things that we have, and can you track that on… is that just through the weekly hits that we have on the platform?
253 00:26:04.090 ⇒ 00:26:12.569 Hannah Wang: Yeah, that’s what I was thinking, but then, like, if we’re gonna do cumulative, we have a lot of, like.
254 00:26:12.780 ⇒ 00:26:19.719 Hannah Wang: blog posts that also get views because of good SEO that Ryan made, and…
255 00:26:20.200 ⇒ 00:26:23.939 Hannah Wang: Yeah, there’s just, like, a lot more things to track.
256 00:26:25.640 ⇒ 00:26:30.539 Luke Scorziell: Yeah, I think for the purposes, then, maybe just of our content.
257 00:26:31.510 ⇒ 00:26:36.789 Luke Scorziell: Like, maybe just tracking the effectiveness of what we’re posting and how it’s landing, because that’ll tell us.
258 00:26:37.230 ⇒ 00:26:44.710 Luke Scorziell: like, if this was a successful lead magnet versus not, and then… I mean, I think if we wanted to create a second category.
259 00:26:44.860 ⇒ 00:26:47.740 Luke Scorziell: I can think about if that makes sense to track, like, overall.
260 00:26:48.390 ⇒ 00:26:52.530 Luke Scorziell: engagement, like…
261 00:26:52.890 ⇒ 00:26:59.570 Luke Scorziell: Yeah, that would just be interesting to see, like, how is the activity that we’re doing, posting content, contributing to…
262 00:26:59.850 ⇒ 00:27:06.110 Luke Scorziell: like, overall growth and engagement across Brainforge, but I don’t… I think that it gives us more specific data.
263 00:27:06.750 ⇒ 00:27:15.739 Luke Scorziell: on, like, how our lead magnets are performing, to know, like, week to week. And then that’s… that’s data that we can, like, more action on, versus,
264 00:27:17.320 ⇒ 00:27:23.020 Luke Scorziell: Yeah, just kind of overall gives us, like, a good view of, like, how the brand of Brainforge is growing, but it’s not…
265 00:27:25.180 ⇒ 00:27:29.409 Luke Scorziell: I was, won’t be as pertinent, I don’t think, to, like, weekly decisions.
266 00:27:30.220 ⇒ 00:27:37.050 Hannah Wang: Okay, yeah, I agree. The reason why I thought about that a little more was because
267 00:27:37.420 ⇒ 00:27:42.179 Hannah Wang: I was looking at our content for this week, and… A lot of them…
268 00:27:42.560 ⇒ 00:27:52.540 Hannah Wang: or up till this point, we’ve only had one CTA that wasn’t DMS, and looking forward, we also don’t have
269 00:27:52.700 ⇒ 00:27:55.919 Hannah Wang: With tomorrow’s post, you’re gonna have the white paper.
270 00:27:56.140 ⇒ 00:28:03.940 Hannah Wang: Lead magnet, but then other than that, we don’t have any. So I was just thinking that could probably affect our numbers.
271 00:28:04.080 ⇒ 00:28:07.509 Hannah Wang: For this week, when we review next week.
272 00:28:07.690 ⇒ 00:28:11.630 Hannah Wang: if all of our CTAs are DM us, and…
273 00:28:12.510 ⇒ 00:28:19.849 Hannah Wang: Like, I know we had ideas and stuff, but they weren’t, like, built out, so I think for the sake of just pushing a post
274 00:28:20.740 ⇒ 00:28:22.420 Hannah Wang: For the day, like…
275 00:28:22.590 ⇒ 00:28:38.490 Hannah Wang: we resort to DM us, or, like, book a call, which I don’t really like doing that a lot. So I don’t know if this is a question of, like, oh, do I just need to, like, plan further ahead and, like, make sure we have
276 00:28:39.060 ⇒ 00:28:52.280 Hannah Wang: CTA… like, good CTAs that are not just book a call with us for the weeks coming, but then that’s, like, kind of hard to do, because we adjust every week. But I think maybe with our, like, 8 posts a week adjustment.
277 00:28:52.740 ⇒ 00:28:56.659 Hannah Wang: and we have, like, a better rhythm and cadence, like, I think I can…
278 00:28:56.860 ⇒ 00:29:10.160 Hannah Wang: it’s… it’ll be more, it won’t be as… it won’t change as much as it has been for the past couple weeks, so… Anyway, that was just, like, some of my thoughts.
279 00:29:10.950 ⇒ 00:29:14.570 Luke Scorziell: Yeah, no, that’s super helpful. I mean, I,
280 00:29:14.840 ⇒ 00:29:19.839 Luke Scorziell: with that, like, strategy I posted, and kind of the, like, figuring out the CTAs.
281 00:29:19.840 ⇒ 00:29:22.119 Hannah Wang: I’m kind of hoping that instead of…
282 00:29:22.370 ⇒ 00:29:29.319 Luke Scorziell: Essentially needing to, like, generate a new lead magnet every time we, like, either launch a new service or decide we
283 00:29:29.430 ⇒ 00:29:36.220 Luke Scorziell: Want a new lead magnet, we can kind of just have consistent c-type… see, like…
284 00:29:36.810 ⇒ 00:29:40.790 Luke Scorziell: Call to action, so if it’s, like, on the partnership post, like.
285 00:29:41.290 ⇒ 00:29:51.350 Luke Scorziell: you know, curious to learn more, sign up for our weekly office hours, or something like that, and, like, each partnership post has that, and we’re all kind of driving to that. And then if there’s, like.
286 00:29:52.730 ⇒ 00:30:01.330 Luke Scorziell: like, if it’s, like, the Forge Your Brain Checklist or something, or, like, or some kind of built-out quiz that we create. But I, like, my hope is…
287 00:30:01.570 ⇒ 00:30:06.800 Luke Scorziell: And this is kind of, yeah, what the ask was, I think, for you to… On that.
288 00:30:07.480 ⇒ 00:30:10.199 Luke Scorziell: ticket, or Slack message, too, that I’d sent.
289 00:30:10.380 ⇒ 00:30:20.689 Luke Scorziell: was, yeah, like, basically, if we could have, like… 3 to 4 regular… Ways of generating leads.
290 00:30:20.890 ⇒ 00:30:22.680 Luke Scorziell: That we use.
291 00:30:22.860 ⇒ 00:30:27.609 Luke Scorziell: I think that would be more ideal than kind of, like, ad hoc building out.
292 00:30:28.190 ⇒ 00:30:28.700 Luke Scorziell: Mmm.
293 00:30:29.070 ⇒ 00:30:30.470 Luke Scorziell: Yeah, I agree.
294 00:30:31.100 ⇒ 00:30:31.960 Hannah Wang: Yeah.
295 00:30:32.700 ⇒ 00:30:34.220 Luke Scorziell: So, I think for this week…
296 00:30:34.220 ⇒ 00:30:39.449 Hannah Wang: out for me, so yeah, I’ll think about that a little more, but I… I agree, that’s…
297 00:30:39.850 ⇒ 00:30:43.270 Hannah Wang: Yeah, whether it’s, like, an office hour or a webinar.
298 00:30:43.670 ⇒ 00:30:51.310 Hannah Wang: in a regular cadence. Those are… those are just more, like, evergreen, I guess, and not as ad hoc, so…
299 00:30:52.430 ⇒ 00:30:58.739 Hannah Wang: Yeah, we can start to make those adjustments, as we kind of pivot in that direction.
300 00:30:59.180 ⇒ 00:31:04.029 Hannah Wang: So… I think for this week, like, it’s… yeah, it’s okay. Like…
301 00:31:04.850 ⇒ 00:31:07.239 Hannah Wang: I don’t know… I mean, yeah.
302 00:31:07.450 ⇒ 00:31:09.409 Hannah Wang: You can finish your thought, sorry.
303 00:31:09.730 ⇒ 00:31:15.129 Luke Scorziell: No, no, no, yeah, I think… I think I was going in the same direction. Like, for this week, if we want to,
304 00:31:15.950 ⇒ 00:31:21.799 Luke Scorziell: just… Kind of…
305 00:31:23.000 ⇒ 00:31:37.020 Luke Scorziell: like, yeah, I don’t think we should post ones that are, like, very DM, or just have DM me, because I think, like, we have, like, enough lead magnets. Also, you guys saw yesterday, I just made a lead magnet with cursor in, like, 30 seconds.
306 00:31:38.500 ⇒ 00:31:44.539 Luke Scorziell: So I think we can always do something like that, or at the very least, we can just add, like, a link to our
307 00:31:44.860 ⇒ 00:31:50.589 Luke Scorziell: One of our, like, decks or something. So, yeah, I couldn’t…
308 00:31:51.100 ⇒ 00:31:57.130 Luke Scorziell: help you guys, or if, yeah, Hannah and Ryan, you guys want to work together to kind of think about what,
309 00:31:57.590 ⇒ 00:32:00.550 Luke Scorziell: CTAs we can add on our posts this week.
310 00:32:00.720 ⇒ 00:32:07.090 Luke Scorziell: And then… yeah, I think we just kind of launched more into the, like, getting…
311 00:32:07.700 ⇒ 00:32:14.139 Luke Scorziell: Like, trying to do events, or webinars, or some things that add a little more value than just, like.
312 00:32:14.380 ⇒ 00:32:22.399 Luke Scorziell: here’s a random checklist that you didn’t necessarily ask for, versus, like, come watch us demo this new part of this software, I think would be, like.
313 00:32:23.120 ⇒ 00:32:24.409 Luke Scorziell: more compelling.
314 00:32:25.320 ⇒ 00:32:25.830 Luke Scorziell: So…
315 00:32:25.830 ⇒ 00:32:26.370 Hannah Wang: Yeah.
316 00:32:27.010 ⇒ 00:32:31.939 Luke Scorziell: Or, like, ask… ask us how to use cursor, like, you know, just… I think those different types of things would be…
317 00:32:33.940 ⇒ 00:32:40.259 Luke Scorziell: Yeah, I would rather put more energy into that, because then we have people who are expressing specific interest, and then…
318 00:32:40.620 ⇒ 00:32:42.189 Luke Scorziell: Also who…
319 00:32:42.850 ⇒ 00:32:51.079 Luke Scorziell: We’re getting, like, their emails, we’re getting quality face-to-face time with them. Like, right now, I don’t know if we’ve gotten any emails from these, lead magnets.
320 00:32:51.410 ⇒ 00:32:56.149 Luke Scorziell: And then just seeing that people view them is, like, nice.
321 00:32:56.280 ⇒ 00:32:58.780 Luke Scorziell: To know that people are viewing them, but not really.
322 00:32:59.970 ⇒ 00:33:01.670 Luke Scorziell: helpful.
323 00:33:02.290 ⇒ 00:33:03.280 Ryan Brosas: So…
324 00:33:03.860 ⇒ 00:33:12.419 Luke Scorziell: Which I don’t think is wrong at all, or just, like, not that this was a bad… it’s just like, okay, we did this, and we learned, and now we’re kind of pivoting, so…
325 00:33:14.410 ⇒ 00:33:15.420 Ryan Brosas: Definitely.
326 00:33:15.950 ⇒ 00:33:24.090 Ryan Brosas: So, yeah, I think, what about, like, short-term, like, it’s not on newsletter, but more of, like.
327 00:33:24.480 ⇒ 00:33:28.009 Ryan Brosas: Educating them, more on…
328 00:33:28.710 ⇒ 00:33:48.270 Ryan Brosas: 7-day sequence or, like, a 4-week sequence of, like, newsletter. Like, informing them, like, providing information and providing, you know, awareness of, what we are currently offering. For example, the pain of, like, having no data structure.
329 00:33:48.380 ⇒ 00:33:57.090 Ryan Brosas: or, like, a pain of, like, doing it manually. I can do, like, a draft of that. I think,
330 00:33:57.520 ⇒ 00:34:01.160 Ryan Brosas: Just to provide you, like, an idea what that is.
331 00:34:01.470 ⇒ 00:34:17.110 Ryan Brosas: But yeah, I think that’s something that we can do, like, and not in a painful, like, weekly basis, because newsletter is kind of, like, you need to work on it in a weekly, you need to have, like, ideas, you need to get in the trends.
332 00:34:17.420 ⇒ 00:34:36.289 Ryan Brosas: But yeah, let me know if that is something that we could do on the lead magnet, and also that is a good, like, lead nurturing sequence, because, you are providing and, like, on the, like, lead awareness stage, if they are, you know, they are, like.
333 00:34:36.580 ⇒ 00:34:45.570 Ryan Brosas: problem-aware, they would be, you know, if we are providing valuable or awareness of our service as well, and at the same time, without being salesy.
334 00:34:45.699 ⇒ 00:34:50.039 Ryan Brosas: They will be, you know, Move to another stages of awareness.
335 00:34:50.920 ⇒ 00:34:59.529 Luke Scorziell: Yeah, I mean, that was a great idea, and I’m down to help you drive that, and maybe as we kind of shift to less content, that can be part of the play.
336 00:35:01.350 ⇒ 00:35:07.219 Luke Scorziell: to… because, yeah, and I think, I mean, honestly, like, this just made me think, like, I wonder, like.
337 00:35:07.770 ⇒ 00:35:16.149 Luke Scorziell: Well, two things, like, the guy that I talked to on… I guess yesterday, from…
338 00:35:16.820 ⇒ 00:35:21.950 Luke Scorziell: David and Goliath, and then also the other… talk to another,
339 00:35:22.180 ⇒ 00:35:25.940 Luke Scorziell: She owns, like, kind of a more boutique, like, PR agency.
340 00:35:26.110 ⇒ 00:35:29.710 Luke Scorziell: But, like…
341 00:35:30.120 ⇒ 00:35:37.960 Luke Scorziell: They don’t know any… or, like, they don’t know any of the things that we’re talking about. And so even if a newsletter was just, like.
342 00:35:38.510 ⇒ 00:35:51.260 Luke Scorziell: what’s an MCP server, and why is it important? Or just kind of defining terms that, like, we use every day, I guess, that kind of become like, oh, this is just, like, normal, everyone knows this. Which I’m, like, you know, just even laying out, like.
343 00:35:52.140 ⇒ 00:35:54.679 Luke Scorziell: some of the simple stuff, I think, is, like, really…
344 00:35:54.790 ⇒ 00:36:01.330 Luke Scorziell: powerful. So, yeah, I’m… I’m down to do that, and I feel like even with Cursor, we could probably get it to generate some kind of
345 00:36:03.320 ⇒ 00:36:10.410 Luke Scorziell: generic, like, or just take, like…
346 00:36:11.340 ⇒ 00:36:17.449 Luke Scorziell: 3 or 4 lessons from what we learned over the last week from, like, transcripts and put them in,
347 00:36:17.790 ⇒ 00:36:25.310 Luke Scorziell: But, yeah, obviously same stuff, we don’t want to do client stuff. So, yeah, if you want to help drive that, Ryan, then I’m… I will support you in that.
348 00:36:25.730 ⇒ 00:36:29.119 Ryan Brosas: Sure, sure. Let me find a time, then. I can…
349 00:36:29.220 ⇒ 00:36:35.789 Ryan Brosas: like, send that, like, a draft up, like, 7 days, or… I’m not sure if…
350 00:36:35.810 ⇒ 00:36:52.699 Ryan Brosas: days would be, like, a weekly sequence, then we can… if you can, you know, you know, provide your feedback and your, you know, your thoughts about something, we could definitely, like, revise that and, push that into a sequence. I think we have Beehive.
351 00:36:52.700 ⇒ 00:36:59.040 Ryan Brosas: Or, I’m not sure what we are going to use, but yeah, definitely we can set that up.
352 00:36:59.690 ⇒ 00:37:05.629 Luke Scorziell: Okay. Yeah, I mean, I think as… to give both of you guys context, like, as we’re moving from
353 00:37:05.890 ⇒ 00:37:08.900 Luke Scorziell: Like, in my mind, what we’ve been doing is just kind of, like.
354 00:37:10.990 ⇒ 00:37:29.760 Luke Scorziell: like, spraying a lot of different, like, services, ideas, kind of all these different things, but as… especially on the content side as we’re marketing, like, I’d like to start kind of talking about, like, this one idea of, like, what does it mean to create, like, an intelligent company with a brain… like, a brain. And then I think all of our services play into that.
355 00:37:29.840 ⇒ 00:37:32.099 Luke Scorziell: one idea, so I think that…
356 00:37:32.610 ⇒ 00:37:39.309 Luke Scorziell: If that can kind of be, like, a unifying theme. That’s… that’s, like, some strategy stuff that I’m thinking about.
357 00:37:41.220 ⇒ 00:37:56.319 Luke Scorziell: But, yeah, so then I, like, if you could think then about that top-level idea, it would flow down to our webinars, or, like, weekly office hours could be oriented, like, kind of around that theme. The newsletter could be oriented around that theme.
358 00:37:56.850 ⇒ 00:38:00.920 Luke Scorziell: And, yeah, and so…
359 00:38:01.240 ⇒ 00:38:19.870 Luke Scorziell: like, that’s kind of how I’m thinking it will affect you guys, so that we’re kind of have one cohesive message from the first time someone sees us on LinkedIn, to the first, like, the… whenever they’re subscribed to the newsletter, to then if they get on a sales call with us, they’re kind of feeling, like, the same theme of building an intelligent company.
360 00:38:21.040 ⇒ 00:38:21.790 Luke Scorziell: So…
361 00:38:23.880 ⇒ 00:38:24.510 Hannah Wang: Yeah.
362 00:38:26.330 ⇒ 00:38:29.559 Hannah Wang: Yeah, we can compile, like, all these ideas.
363 00:38:29.560 ⇒ 00:38:31.779 Luke Scorziell: It also gives us, like, a general…
364 00:38:33.670 ⇒ 00:38:37.419 Hannah Wang: Oh, sorry, I don’t know if it’s my internet, or your internet, but…
365 00:38:37.420 ⇒ 00:38:39.879 Luke Scorziell: Something like a newsletter or ours.
366 00:38:41.170 ⇒ 00:38:42.330 Luke Scorziell: Sorry, what’d you say?
367 00:38:43.550 ⇒ 00:38:48.339 Hannah Wang: Sorry, I think you were lagging, so I jumped in when I thought there was a pause.
368 00:38:48.340 ⇒ 00:38:49.470 Luke Scorziell: Did my Wi-Fi cut out?
369 00:38:49.860 ⇒ 00:38:52.159 Hannah Wang: It’s lagging. I think you’re okay now.
370 00:38:53.710 ⇒ 00:38:55.520 Luke Scorziell: Oh, that’s okay. What were you gonna say?
371 00:38:58.940 ⇒ 00:39:05.380 Hannah Wang: Oh, I was just gonna say, like, we can… I can make, like, a Notion page to compile all these IDs.
372 00:39:06.710 ⇒ 00:39:11.620 Hannah Wang: And then… Go from there.
373 00:39:12.330 ⇒ 00:39:15.190 Hannah Wang: I think you’re still lagging a little bit, but that’s okay.
374 00:39:18.760 ⇒ 00:39:20.540 Luke Scorziell: Oh, that’s okay.
375 00:39:20.670 ⇒ 00:39:24.930 Luke Scorziell: But yeah, I’d need new Wi-Fi, but I don’t really know how to do that.
376 00:39:25.990 ⇒ 00:39:36.150 Luke Scorziell: So… but… yeah, I guess I’m just trying to say, like, I want to have one unified theme that we’re kind of talking about through each of the different steps of the content journey.
377 00:39:37.100 ⇒ 00:39:38.980 Luke Scorziell: So… Yeah.
378 00:39:39.250 ⇒ 00:39:39.940 Ryan Brosas: Yay.
379 00:39:42.190 ⇒ 00:39:43.350 Hannah Wang: Yeah, that makes sense.
380 00:39:54.950 ⇒ 00:40:01.799 Luke Scorziell: Sweet. Well, I think… I guess, I don’t know if you guys can… if you guys have feedback on that, I’m happy to listen now, otherwise, yeah, we can just kind of start the day.
381 00:40:02.730 ⇒ 00:40:14.009 Ryan Brosas: Yeah, yeah, definitely, that’s a really good, like, team. So, we have, like, you know, we have data, and we have AI, and kind of, like.
382 00:40:14.130 ⇒ 00:40:19.490 Ryan Brosas: Distilling, like, combining those components to… But that…
383 00:40:19.600 ⇒ 00:40:23.700 Ryan Brosas: Whole team. It’s kind of, like, pretty much… really helpful.
384 00:40:24.820 ⇒ 00:40:33.799 Ryan Brosas: Yeah, that’s a good idea, that’s really a good idea, because, we build structure, first, then, empowering their, you know, them
385 00:40:34.060 ⇒ 00:40:46.330 Ryan Brosas: as a company for, you know, for the second brain, or the brain of their company, it’s kind of, like, really slick and really, really smart idea. Yeah, I really like that.
386 00:40:47.380 ⇒ 00:40:50.260 Luke Scorziell: Cool, yeah, and I mean, you can… so…
387 00:40:50.470 ⇒ 00:40:51.759 Luke Scorziell: Can you guys hear me fine now?
388 00:40:53.120 ⇒ 00:40:54.500 Hannah Wang: I think so.
389 00:40:59.270 ⇒ 00:41:14.719 Luke Scorziell: Yeah, like, the way that we would think about that is, like, what is a company that doesn’t have, like, a brain? Or, like, what is an unintelligent company? And it’s, like, a company where people are spending, like, hours and hours on…
390 00:41:14.850 ⇒ 00:41:22.340 Luke Scorziell: Like, manual reporting, or they have to go through several different layers to get any insights from their data.
391 00:41:22.670 ⇒ 00:41:29.450 Luke Scorziell: And so, you can kind of see how those pain points translate across different…
392 00:41:31.830 ⇒ 00:41:42.370 Luke Scorziell: like, different companies and services, so, like, an insurance company has those same problems as, like, a sales team and a tech company might have those problems, or, like, an ABC Homes might have those problems, so…
393 00:41:42.640 ⇒ 00:41:52.529 Luke Scorziell: yeah, we’re kind of building, like, what you said, Ryan, like, a second brain that allows you to get information quickly and allows you to make, fast and, like.
394 00:41:52.890 ⇒ 00:41:54.390 Luke Scorziell: Confident decision, so…
395 00:41:54.720 ⇒ 00:42:03.400 Luke Scorziell: Yeah, I just want to start, like, that’s kind of the theme of where I think I’d like to experiment, and we can kind of see for, like, a month or so how that goes.
396 00:42:06.220 ⇒ 00:42:06.940 Ryan Brosas: Definitely.
397 00:42:11.980 ⇒ 00:42:12.720 Luke Scorziell: Yeah.
398 00:42:13.300 ⇒ 00:42:16.490 Luke Scorziell: So… Cool.
399 00:42:23.180 ⇒ 00:42:26.779 Luke Scorziell: Call it there, and then we can… yeah, let me know if you guys need help throughout the day.
400 00:42:28.340 ⇒ 00:42:30.120 Ryan Brosas: Yeah, definitely.
401 00:42:31.800 ⇒ 00:42:32.779 Ryan Brosas: Thank you.
402 00:42:33.220 ⇒ 00:42:35.019 Luke Scorziell: Yep. Alright. Bye.