Meeting Title: Brainforge Client Projects Check-in Date: 2026-02-25 Meeting participants: Brylle Girang, Mustafa Raja, Zoran Selinger, Elizah Joy, Amber Lin, Robert Tseng


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1 00:02:18.910 00:02:19.890 Brylle Girang: Hello!

2 00:02:21.130 00:02:22.250 Mustafa Raja: How’s the day going?

3 00:02:23.250 00:02:25.819 Brylle Girang: Pretty, pretty, pretty pack.

4 00:02:26.420 00:02:27.170 Mustafa Raja: Oh, that’s fun.

5 00:02:28.730 00:02:29.420 Brylle Girang: So many things happen.

6 00:02:29.420 00:02:30.220 Mustafa Raja: happening.

7 00:02:30.830 00:02:32.030 Mustafa Raja: And bring food.

8 00:02:33.020 00:02:33.800 Brylle Girang: Sorry?

9 00:02:34.090 00:02:37.680 Mustafa Raja: Yeah, I’m saying, are you liking it here in Brainforge?

10 00:02:37.940 00:02:50.060 Brylle Girang: Definitely, definitely, it is wonderful. I’m overwhelmed in a good way, because I’m getting exposed to new and amazing things, right?

11 00:02:50.330 00:02:51.730 Mustafa Raja: Yeah, yeah, I agree.

12 00:02:52.430 00:02:53.390 Brylle Girang: Hi, Zara.

13 00:02:54.560 00:02:55.570 Zoran Selinger: Hi, bro.

14 00:02:57.290 00:02:58.910 Brylle Girang: Aria, how is it going?

15 00:02:59.110 00:03:16.199 Zoran Selinger: Yeah, yeah, good, good. I know you’ve been pinging me, we’ll talk finally, finally today, sorry about that. I’m just trying to, to, to pick up the pace and be on top of everything, wanted to make some progress on engineering today.

16 00:03:17.350 00:03:26.130 Zoran Selinger: I had a call with them yesterday. I’ll clue in everything. We’re just talking technical stuff yesterday.

17 00:03:26.130 00:03:26.800 Brylle Girang: Yeah.

18 00:03:26.800 00:03:35.620 Zoran Selinger: So I’ll, I’ll, I’ll tell you about that, in any case. Yeah, yeah, sorry for, for chasing.

19 00:03:35.620 00:03:35.990 Brylle Girang: similar.

20 00:03:35.990 00:03:38.269 Zoran Selinger: Imagine me.

21 00:03:38.270 00:03:47.450 Brylle Girang: No, it’s okay, I just wanted to make sure that you have the support that you need, so… Once I catch up, we’ll be good. We have a sync later, so let’s…

22 00:03:47.730 00:03:50.680 Brylle Girang: talk about everything there. Yeah.

23 00:04:34.940 00:04:35.910 Robert Tseng: A.

24 00:04:36.150 00:04:38.010 Robert Tseng: Sorry I’m late.

25 00:04:41.450 00:04:49.070 Robert Tseng: Yeah, let’s just do, like, a quick round, kind of check-in around the client’s, element. We don’t need to talk about…

26 00:04:49.440 00:04:52.990 Robert Tseng: we’ve done an hour with them yesterday, and I was just in another, like.

27 00:04:53.100 00:05:02.659 Robert Tseng: 30-minute call with them. We’re basically trying to get the 6-month renewal signed, so, it’s just, like, very tedious to just…

28 00:05:02.880 00:05:09.380 Robert Tseng: redlining through some of the docs that Ryle helped us put together. So…

29 00:05:10.280 00:05:12.600 Robert Tseng: We can kind of skip over that for now.

30 00:05:12.810 00:05:19.410 Robert Tseng: With ABC, I think they’re coming back around, but, they just got delayed for…

31 00:05:19.610 00:05:23.689 Robert Tseng: Various reasons. So… but we got in touch with them yesterday.

32 00:05:24.160 00:05:29.569 Robert Tseng: So I guess on this call, I want to hear about defaults, and then,

33 00:05:31.550 00:05:35.030 Robert Tseng: Yeah, and then Amble, so maybe we’ll start with Mustafa this time.

34 00:05:38.090 00:05:42.100 Mustafa Raja: Yeah, for me, a quick EP update on default is…

35 00:05:42.920 00:05:46.079 Mustafa Raja: We are, we are, pretty much on track.

36 00:05:46.460 00:05:54.160 Mustafa Raja: We’re tracking, events, in posthoc, standing up, charts page on those.

37 00:05:54.630 00:05:58.470 Mustafa Raja: And working on user properties. That’s pretty much it.

38 00:05:58.740 00:06:02.279 Robert Tseng: I’m curious, like, what’s… what’s the risk here? Like, I mean, I just…

39 00:06:02.490 00:06:12.999 Robert Tseng: Seems like we’re moving things along, but, like, I don’t know, Heatra kind of pulled the rug on us, like, as well, so I… I worry when we’re just kind of, like, passively saying, like, things are going along, and, like.

40 00:06:13.780 00:06:19.919 Robert Tseng: are they just… are they block… are they block… blocking… blocking us out? Like, are… I mean, what’s… what do you…

41 00:06:19.920 00:06:38.450 Mustafa Raja: Yeah, the risk would be that, we are, we are standing up these events as we, as, the new app, Phoenix, you know, stands up. So, so it’s not all in place right now, right? So they’re rolling out features, every now and then, and…

42 00:06:38.650 00:06:43.450 Mustafa Raja: As they stand up, we start implementing You know?

43 00:06:44.060 00:06:49.439 Mustafa Raja: are tracking on that, so that could just be, a risk.

44 00:06:50.110 00:06:51.740 Mustafa Raja: Yeah, that’s really good.

45 00:06:53.900 00:06:54.949 Robert Tseng: Okay.

46 00:06:54.950 00:07:00.359 Mustafa Raja: We did build a funnel last week, and they were pretty excited about that.

47 00:07:03.020 00:07:10.030 Robert Tseng: Yeah, I mean, I see Dimlotti and Greg’s message in the client channel. I’m not really paying attention to the internal channels, but I see that

48 00:07:10.320 00:07:11.410 Robert Tseng: We’re…

49 00:07:12.570 00:07:28.459 Robert Tseng: we still have a couple work streams with them, but I just see that we’re not billing very much with them, so I… it looks like momentum has slowed down, like, we’re probably billing half the hours that we were from previous months, so I’m just like, what? Like, what’s going on? Like, it sounds like we have something to talk about in these meetings, but then…

50 00:07:28.540 00:07:33.060 Robert Tseng: like, why are we billing less? I just don’t really… don’t really… like, it doesn’t add up for me.

51 00:07:36.570 00:07:37.570 Mustafa Raja: Yeah…

52 00:07:37.760 00:07:41.910 Robert Tseng: Is there just not enough work? Are things, like, slowing down because they’re slow? Like, I don’t…

53 00:07:41.910 00:07:42.310 Mustafa Raja: Or, like.

54 00:07:42.310 00:07:47.459 Robert Tseng: We keep saying it’s because it’s a new product, but that means if we’re only working on, like.

55 00:07:47.760 00:07:52.590 Robert Tseng: Telemetry for their new product that’s not even live yet, then…

56 00:07:52.810 00:07:59.320 Robert Tseng: Like, that to me is a clear risk. We’re basically working on, like, a side… like, a side project. It’s not even, like, a real part of their product.

57 00:08:00.390 00:08:19.270 Mustafa Raja: Yeah, and this is only for product analytics stream. On Demulade’s, on Demulade’s, side, we have, we have pretty much all of the data that we need, and we have built DPT models over it, and this week, we’ll be delivering some dashboards on, dashboards in Omni for that.

58 00:08:20.600 00:08:25.219 Robert Tseng: Okay, are you involved with that too? Like, why do we not talk about Omni here?

59 00:08:25.940 00:08:30.279 Mustafa Raja: Yeah, Omni we talk about in, Avacious, stand-up.

60 00:08:30.740 00:08:33.450 Robert Tseng: Okay, alright, that’s fine. I’ll… I guess it’s just…

61 00:08:33.700 00:08:37.790 Robert Tseng: It is… yeah, no, I’m okay with that, as long as…

62 00:08:38.080 00:08:45.440 Robert Tseng: I mean, I don’t join those calls, so I don’t really hear everything that’s going on default, but at least from what we talk about here, it just… it feels like it’s very little, yeah.

63 00:08:45.650 00:08:50.960 Mustafa Raja: Yeah, I could just, give, give updates to you on both streams in this stand-up.

64 00:08:51.730 00:08:57.590 Robert Tseng: Yeah, I mean, if they’re related, I think it’s helpful. Yeah, I mean, from my point of view, it’s…

65 00:08:57.650 00:09:13.389 Robert Tseng: the engineering work is a lot about, you know, building new data models, kind of helping stand up new tools, doing maintenance work on the engineering side. Those hours are consistent. Obviously, on the strategy and analytics work, it’s more variable, it’s kind of whatever project they give us.

66 00:09:13.560 00:09:24.959 Robert Tseng: So I think I view the Phoenix project as a kind of a risk, because it feels like it’s a very new project. I don’t know if we’re looking around for other ways to kind of contribute as well, so…

67 00:09:24.970 00:09:33.929 Robert Tseng: I am pretty hands-off with… with default. I just… I just… I just… from a billing perspective, I’m seeing that the hours are going down, so that’s not a good sign to me.

68 00:09:34.290 00:09:34.990 Mustafa Raja: Okay.

69 00:09:37.290 00:09:38.080 Robert Tseng: Okay.

70 00:09:40.110 00:09:46.460 Robert Tseng: I will just make a note. I’m gonna go and do a deeper dive, or maybe I’ll have Bryle kind of help, kind of.

71 00:09:46.570 00:09:47.860 Robert Tseng: investigate.

72 00:09:48.070 00:10:07.199 Robert Tseng: Here, like… Just gonna make a note, default at risk, GS projects… Trend for hours.

73 00:10:07.590 00:10:09.140 Robert Tseng: Billable hours…

74 00:10:13.250 00:10:22.190 Robert Tseng: What’s… okay, we’ll… we’ll keep that… we’ll get to that later. Okay, cool. Let’s, let’s talk about Amble.

75 00:10:22.330 00:10:23.340 Robert Tseng: We have…

76 00:10:24.690 00:10:25.050 Zoran Selinger: Yeah.

77 00:10:25.050 00:10:25.529 Robert Tseng: We have a

78 00:10:25.870 00:10:32.850 Robert Tseng: sync later today, like, do we need it? Or we feel fine? Like, I see a call with Zach at the end of the week, and…

79 00:10:32.850 00:10:33.200 Zoran Selinger: Yeah.

80 00:10:33.200 00:10:33.979 Robert Tseng: Seems like you’re pushing.

81 00:10:33.980 00:10:42.640 Zoran Selinger: We had a call yesterday, I mean, there’s nothing immediate that we need to talk right now if we have that later, so we don’t have to, yeah.

82 00:10:44.240 00:10:50.759 Brylle Girang: Or maybe we can utilize this call instead for Amble, so that we can, you know, reschedule the call later, what do you prefer?

83 00:10:52.300 00:10:56.469 Robert Tseng: Yeah, if it’s quick and we can handle it here, I’d rather just handle it here and cancel the next call.

84 00:10:56.790 00:11:03.389 Zoran Selinger: Okay, okay, let’s, let’s, let’s do that. I don’t think that there’s much, so you, you guys know I gave them,

85 00:11:03.710 00:11:12.649 Zoran Selinger: Kinda, a plan for… today… this week, engineering, and that’s going well. Next week,

86 00:11:13.000 00:11:19.019 Zoran Selinger: testing, and then Monday after that, so that would be 9th or 8th?

87 00:11:19.650 00:11:23.280 Zoran Selinger: Of March, so that’s 9th, March 9th.

88 00:11:24.280 00:11:26.759 Zoran Selinger: We should, fully roll out.

89 00:11:27.000 00:11:33.039 Zoran Selinger: So that is to… to start collecting edge layer data.

90 00:11:33.250 00:11:37.839 Zoran Selinger: We had a call yesterday, I had a call with Zach.

91 00:11:38.050 00:11:47.019 Zoran Selinger: It was fully technical code, just trying to understand, like, URL structure, things like that, so they’re not identical to Eden.

92 00:11:47.430 00:11:52.550 Zoran Selinger: At all, because they, they do have, kind of,

93 00:11:52.840 00:11:59.979 Zoran Selinger: they have intakes based on a kind of Basque interface, but they also insisted on getting,

94 00:11:59.980 00:12:14.679 Zoran Selinger: a busk API and creating fully customizable intakes for them. So this is a possibility. I don’t think Aiden uses… uses that, so they, they have some, like, custom intakes for, as well.

95 00:12:14.730 00:12:18.360 Zoran Selinger: They have different URL patterns.

96 00:12:18.540 00:12:24.280 Zoran Selinger: Mostly, what’s… for us, what’s important is the thank you page, path.

97 00:12:24.390 00:12:32.910 Zoran Selinger: So it’s tank, tank-u is for… for busk, and for custom, it just says tanks. So that was important.

98 00:12:33.160 00:12:37.960 Zoran Selinger: to understand, because I want to collect both in the table.

99 00:12:39.370 00:12:46.689 Zoran Selinger: that’s basically it. The second difference that I have is they don’t have

100 00:12:46.950 00:12:52.900 Zoran Selinger: parameters in the… the query parameters in the URL on the thank you page. So, we.

101 00:12:52.900 00:12:53.230 Robert Tseng: Hmm.

102 00:12:53.230 00:13:04.489 Zoran Selinger: I want to collect, like, order IDs and all that, so that’s currently for Eden, that sits in the URL. Easy to grab on the… on the request level, right? Because this is part of the request.

103 00:13:05.250 00:13:14.060 Zoran Selinger: they rely fully on the data layer, which means page needs to load. So, what I’ Yesterday, on the…

104 00:13:14.490 00:13:22.020 Zoran Selinger: GTM will create a cookie, because I can, on the request for the thank you page, that cookie should already be there.

105 00:13:22.020 00:13:40.150 Zoran Selinger: and basically I’m sending transaction data in the cookie, and I can read that on the request. At least that’s the idea. We still have to test it, that should work properly, I don’t see why not. So I made some changes in Google Tag Manager and adjusted the code today,

106 00:13:40.680 00:13:47.830 Zoran Selinger: To read the transaction data from the cookie, and that’s gonna end up being in the thank you page visits table.

107 00:13:48.250 00:13:50.920 Zoran Selinger: That’s… that’s the work, for now.

108 00:13:50.920 00:13:53.809 Robert Tseng: Does that mean that, like, we’re not… I mean, if we’re…

109 00:13:54.420 00:14:03.789 Robert Tseng: That means the request level is not really giving us that much, like, we’re still relying on the client side to fire first, before we capture, like, the brand, so…

110 00:14:04.690 00:14:15.140 Zoran Selinger: Yes. So, if… that cookie tag doesn’t fire. We will see the page loading.

111 00:14:15.500 00:14:20.319 Zoran Selinger: We won’t have, we won’t have…

112 00:14:20.840 00:14:22.960 Zoran Selinger: We will still have the session ID,

113 00:14:23.140 00:14:26.249 Zoran Selinger: We will have the user ID, still.

114 00:14:26.600 00:14:43.999 Zoran Selinger: But we won’t have the transaction ID itself, so that can be still looked up, because we will have the user ID, so we might be able to look it up, but it’s not gonna come in directly from the request.

115 00:14:45.160 00:14:48.959 Zoran Selinger: Obviously, this is a request we can make in time.

116 00:14:49.250 00:14:55.459 Zoran Selinger: We can ask… busk to add this to the… to the URL.

117 00:14:56.580 00:15:02.069 Robert Tseng: I’m most interested in, like, what they’re getting from Basque that Eden doesn’t get from Basque, and, like.

118 00:15:03.150 00:15:04.290 Robert Tseng: Yeah, like…

119 00:15:04.290 00:15:08.390 Zoran Selinger: I mean, I… by the way, I looked at the differences.

120 00:15:08.710 00:15:12.360 Zoran Selinger: And we are complicating things for Eden so much.

121 00:15:14.520 00:15:24.810 Zoran Selinger: it’s so simple, it’s so simple. They get the… they get the same, right? But, Humble, for example, they credit,

122 00:15:25.010 00:15:33.399 Zoran Selinger: They credit on the purchase event, and they do not wait for questionnaire completed or sent to pharmacy.

123 00:15:33.400 00:15:34.269 Robert Tseng: Yeah, I mean…

124 00:15:34.270 00:15:39.429 Zoran Selinger: Whereas for Eden, they do, right? So, that complicates things a lot.

125 00:15:39.770 00:15:40.660 Robert Tseng: Yeah.

126 00:15:40.860 00:15:44.650 Zoran Selinger: Yeah, so that’s the core of the issue, basically.

127 00:15:45.050 00:15:45.620 Robert Tseng: Interesting.

128 00:15:45.620 00:15:52.300 Zoran Selinger: that difference. It’s… it’s… the GTMs essentially look the same, we just completely…

129 00:15:52.300 00:16:06.129 Robert Tseng: It’s all the same people, they’re all old Eden people working there. These are all the same people that were there before I came into Eden, so… okay. Yeah, Zach, Rob, their data engineer, like, it’s all the same people. They just moved… they all moved over to Apple, yeah.

130 00:16:07.100 00:16:16.980 Zoran Selinger: It’s just, I looked at all of that. I was trying to… I had conversations with Eden about simplifying without…

131 00:16:17.750 00:16:30.090 Zoran Selinger: mentioning that I saw this somewhere else, and that we can potentially do that, but yeah. In any case, we are going away. It’s mostly for… that complication, it’s mostly for catalysts, and

132 00:16:30.640 00:16:42.319 Zoran Selinger: We are going away from Catalyst for Eden, so anyway. In any case, so this week, still, to be determined for Ambo, we need to, we need to.

133 00:16:42.320 00:16:51.659 Robert Tseng: We need to land that data now, like, do you need to get in touch with their data engineer, Rob? Like, we don’t… we only have a call with Zach. I mean, I’m sure he could provision us BigQuery access, too, but if we’re… if you need a.

134 00:16:51.660 00:17:01.079 Zoran Selinger: BigQuery access, and, we need to determine which landing page to start using it for.

135 00:17:02.290 00:17:03.250 Zoran Selinger: Next week.

136 00:17:03.250 00:17:03.820 Robert Tseng: Yeah.

137 00:17:04.930 00:17:05.430 Robert Tseng: Okay.

138 00:17:05.430 00:17:11.049 Zoran Selinger: That’s… that’s still to do. I’m talking to them daily, so we’ll… we’ll… we’ll get that.

139 00:17:11.180 00:17:12.240 Zoran Selinger: sorted before.

140 00:17:12.240 00:17:13.040 Robert Tseng: Okay.

141 00:17:15.750 00:17:20.219 Robert Tseng: Alright, well, so I’m gonna ask that channel for access for you and I, and then.

142 00:17:20.220 00:17:20.810 Zoran Selinger: Sure.

143 00:17:21.310 00:17:24.960 Robert Tseng: Yeah, actually, Amber, before we jump off, like, do you have capacity?

144 00:17:25.280 00:17:26.060 Robert Tseng: Still?

145 00:17:27.400 00:17:28.200 Robert Tseng: like…

146 00:17:28.710 00:17:36.650 Robert Tseng: while you’re kind of on hold with things, I was thinking, you know, if we can get BigQuery access, we want you to poke around and amble and just kind of, like, learn some stuff about their business.

147 00:17:36.850 00:17:49.430 Amber Lin: I see. I am currently on Element, mostly the reporting side, the Eden, just one workstream, and then I’m EPing those two clients.

148 00:17:49.610 00:17:56.619 Amber Lin: ABC Andy. So, if Element doesn’t, again, take my full week, I should have some capacity.

149 00:17:57.370 00:18:08.379 Robert Tseng: Okay. Yeah, I mean, I view this more like a discovery. Like, you’d probably spend, like, 5 hours max just kind of learning about their business, and then giving me early signal on, like, what opportunities you think there are.

150 00:18:08.380 00:18:09.509 Amber Lin: Yeah, nothing, that can work.

151 00:18:09.510 00:18:25.520 Robert Tseng: Like, I don’t want to… yeah, yeah. So, now that you’ve already seen the Eden data, you should know it’s a very similar business, and I think it could be a good exercise for you to kind of, see, like, well, how would you… how would you try to grow our account with… with Amble?

152 00:18:26.300 00:18:27.450 Amber Lin: Cool, okay.

153 00:18:27.830 00:18:28.750 Amber Lin: Yeah.

154 00:18:28.750 00:18:29.680 Zoran Selinger: Trust us a lot.

155 00:18:30.300 00:18:36.720 Zoran Selinger: based on what we talked about, they consider us, like, best specialists.

156 00:18:37.120 00:18:51.040 Zoran Selinger: like, we know the data, we know the API, we know everything there is to know about Basque, so… and we got access to everything, no problem, so they fully, fully, trust us, and yeah, we have… we can do stuff.

157 00:18:51.920 00:18:52.740 Zoran Selinger: There.

158 00:18:52.740 00:18:53.500 Robert Tseng: Yes.

159 00:18:53.910 00:19:01.500 Zoran Selinger: And yeah, Amber, you just do what you… what you’re doing… been doing for Eden, and everyone will be happy.

160 00:19:01.500 00:19:05.250 Amber Lin: Okay, let me know…

161 00:19:05.620 00:19:12.890 Amber Lin: if it’s where it is in BigQuery, if there’s any specific context on the data, or on…

162 00:19:13.060 00:19:21.170 Amber Lin: the discovery, and I think I can start later today or tomorrow. Is there a specific deadline?

163 00:19:21.380 00:19:23.810 Amber Lin: We… we’re looking for?

164 00:19:24.340 00:19:41.419 Robert Tseng: Well, we’re technically… I mean, we’re not… I think with Doran’s work stream would probably take another one or two weeks. I would like to. I mean, I’m gonna check in with them on Friday. I’m, like, doing weekly by weekly, kind of, like, check-ins with them. I would like on the next one, that when I talk to Joey, like, their CEO, I’d be like, hey.

165 00:19:41.420 00:19:55.720 Robert Tseng: by the way, we finished setting this up, and here are all these other opportunities that we see. Like, we’re just… I mean, we’re still two weeks away from that, but I think it would be good to get some early direction on that, because otherwise, I mean, it’ll be next week is, like, the main week where I’ll be actively

166 00:19:55.840 00:20:02.240 Robert Tseng: kind of thinking about it, but it would be… yeah, I think you… you taking a first look this week would be… would be helpful.

167 00:20:03.150 00:20:15.410 Amber Lin: Okay, okay, sounds good. I’ll see what I can hold off on a little bit. Hopefully, it just takes half a day for me each day, and then I have some time to look at.

168 00:20:16.020 00:20:21.840 Robert Tseng: Yeah, I think Element should slow down, they’re going to rest and assess, and Shivani’s leaving today, so… and…

169 00:20:21.870 00:20:37.150 Robert Tseng: I frankly don’t really care about them until we get the deal over the line. So, I don’t mind us just kind of slowing down there. And yeah, just… if Utam disagrees, just let me know. I’ll tell him to, like, we’re good. Like, it’s… we’re 3 days away from the end of our contract. I don’t really think we need to push much more.

170 00:20:37.410 00:20:39.210 Amber Lin: Awesome, okay, sounds good.

171 00:20:40.270 00:20:53.289 Robert Tseng: Okay, cool. So, yeah, we’ll start to kind of loop you into things. Yeah, bro, if you can add Amber to our internal channel, not the external one, and then, yeah, I guess I can send the message to,

172 00:20:53.840 00:20:58.570 Robert Tseng: to Ample later, later today. Okay, cool. Let’s jump to Ethan.

173 00:20:58.850 00:20:59.880 Robert Tseng: Thanks, everyone.