Meeting Title: Daily GTM Stand Up Date: 2026-02-23 Meeting participants: Ryan Brosas, Luke Scorziell, Hannah Wang, Rico Rejoso, Robert Tseng
WEBVTT
1 00:00:33.250 ⇒ 00:00:34.280 Luke Scorziell: Morning, Ryan.
2 00:00:36.960 ⇒ 00:00:38.769 Ryan Brosas: Hey, good morning.
3 00:00:39.330 ⇒ 00:00:41.039 Luke Scorziell: How are you doing? How was your weekend?
4 00:00:41.750 ⇒ 00:00:44.389 Ryan Brosas: The same as for sure.
5 00:00:44.500 ⇒ 00:00:57.070 Ryan Brosas: So, I’ve been debugging, making sure… well, there’s a lot of bugs on the second brain, so I’ve been fixing that, and I’m almost, like, rich.
6 00:00:57.510 ⇒ 00:01:00.809 Ryan Brosas: The capacity of my subscription, so…
7 00:01:01.130 ⇒ 00:01:02.870 Luke Scorziell: But I…
8 00:01:02.870 ⇒ 00:01:09.259 Ryan Brosas: Like, on, like, making it work for content.
9 00:01:11.580 ⇒ 00:01:22.239 Ryan Brosas: But vice versa, like, ingesting the learning from how we did the content, like, what we’re current… the MD system has.
10 00:01:22.600 ⇒ 00:01:23.990 Ryan Brosas: I haven’t…
11 00:01:24.220 ⇒ 00:01:36.050 Ryan Brosas: Address that, so that will be my weekend. My next weekend, or this weekend, project will be, like, the ingestion and the…
12 00:01:36.280 ⇒ 00:01:42.020 Ryan Brosas: retrieval of, data from Memzero and FutuBase.
13 00:01:42.630 ⇒ 00:01:48.790 Ryan Brosas: But yeah, I’m really excited on that, because, this… that will be, like, Removing all the…
14 00:01:49.060 ⇒ 00:01:55.369 Ryan Brosas: Like, it will provide, like, a lot of visual on the deals, like, for example.
15 00:01:55.500 ⇒ 00:02:00.360 Ryan Brosas: There’s, like, some new deals on IBC, and you can ask it
16 00:02:00.630 ⇒ 00:02:09.230 Ryan Brosas: on… on, like, a simple question. You don’t need to, like, look on the, you know, the platform itself.
17 00:02:09.820 ⇒ 00:02:10.350 Luke Scorziell: Hmm.
18 00:02:11.620 ⇒ 00:02:15.710 Luke Scorziell: Cool. Well, I’m excited to see you demo it when it’s done.
19 00:02:16.420 ⇒ 00:02:28.670 Ryan Brosas: Yeah, there’s lots of bugs, but yeah, it’s… I’m really excited to, like, launch… Well, I already pushed it on a repo, but, I just… I’m just fixing all the stuff.
20 00:02:28.940 ⇒ 00:02:43.020 Ryan Brosas: So it’s… we can use all of, we can use it, and set up for other, like, you know, content writer, case study… a case study, copywriter.
21 00:02:43.110 ⇒ 00:02:51.019 Ryan Brosas: Yeah, those are the potential that I could add on the second rain MCP.
22 00:02:51.900 ⇒ 00:02:53.270 Luke Scorziell: Cool. Nice.
23 00:02:53.610 ⇒ 00:02:57.680 Luke Scorziell: Hannah, what about you? How are you doing today?
24 00:02:59.530 ⇒ 00:03:06.499 Hannah Wang: I just signed on, so not… not much going on today.
25 00:03:06.900 ⇒ 00:03:11.369 Hannah Wang: I just need to catch up on… All the messages and stuff.
26 00:03:12.660 ⇒ 00:03:15.370 Hannah Wang: Didn’t survive today.
27 00:03:15.680 ⇒ 00:03:17.650 Hannah Wang: Yeah, that’s about it.
28 00:03:17.650 ⇒ 00:03:24.769 Luke Scorziell: Yeah, oh… Scaled down some of the content stuff, so hopefully it’s a little less… hectic.
29 00:03:28.570 ⇒ 00:03:31.199 Luke Scorziell: And… Rico, you had a good weekend?
30 00:03:34.170 ⇒ 00:03:38.880 Rico Rejoso: Yep, just had a… Dental surgery.
31 00:03:39.800 ⇒ 00:03:41.899 Luke Scorziell: Wait, you had a dental surgery over the weekend?
32 00:03:42.050 ⇒ 00:03:46.069 Rico Rejoso: Yeah, it wasn’t unexpected, to be honest.
33 00:03:46.810 ⇒ 00:03:47.839 Luke Scorziell: Oh, really?
34 00:03:47.840 ⇒ 00:03:48.410 Rico Rejoso: Yeah.
35 00:03:49.200 ⇒ 00:03:51.450 Luke Scorziell: How are you? Are you… are you doing alright?
36 00:03:51.750 ⇒ 00:03:56.339 Rico Rejoso: Yeah, just finding it hard to speak. Just had a checkup, supposedly didn’t…
37 00:03:56.810 ⇒ 00:04:00.550 Rico Rejoso: Recommended, then the next day, I had it already.
38 00:04:01.960 ⇒ 00:04:10.490 Luke Scorziell: Okay. Well, I won’t make you talk more. If you need to take a break today, just let myself or Robert or Tom know. I think.
39 00:04:10.960 ⇒ 00:04:12.869 Luke Scorziell: Good to recover from stuff like that.
40 00:04:13.550 ⇒ 00:04:14.290 Rico Rejoso: All good.
41 00:04:16.260 ⇒ 00:04:24.540 Luke Scorziell: Okay, well, I’ll just kind of start into, just hit forever messaged… well.
42 00:04:24.840 ⇒ 00:04:29.740 Luke Scorziell: Oh, is this Robert now? Yes, nice.
43 00:04:31.580 ⇒ 00:04:33.490 Robert Tseng: It’s right on top. Hello!
44 00:04:33.980 ⇒ 00:04:35.220 Luke Scorziell: Hey, how’s it going?
45 00:04:35.950 ⇒ 00:04:37.829 Robert Tseng: Good! How was your weekend?
46 00:04:38.990 ⇒ 00:04:44.109 Luke Scorziell: It was good. I don’t know if you guys watch the US versus Canada…
47 00:04:44.220 ⇒ 00:04:49.080 Luke Scorziell: Hockey game, but it was… Unmatched hockey.
48 00:04:49.550 ⇒ 00:04:50.830 Robert Tseng: Really? I…
49 00:04:50.830 ⇒ 00:04:51.180 Luke Scorziell: I gotta watch.
50 00:04:51.180 ⇒ 00:04:52.690 Robert Tseng: the highlights, I have not watched it.
51 00:04:53.790 ⇒ 00:04:56.070 Luke Scorziell: It was, over time, U.S. won.
52 00:04:56.320 ⇒ 00:04:59.490 Luke Scorziell: And, yeah, it was just… Yeah, I mean…
53 00:04:59.490 ⇒ 00:05:01.280 Robert Tseng: line, but I didn’t look into it, yeah.
54 00:05:01.280 ⇒ 00:05:05.529 Luke Scorziell: Yeah, probably the craziness was that I got up early to watch it, so then you’re, like, already, like.
55 00:05:06.250 ⇒ 00:05:07.100 Luke Scorziell: You know.
56 00:05:07.850 ⇒ 00:05:08.690 Robert Tseng: Yeah.
57 00:05:08.690 ⇒ 00:05:10.669 Luke Scorziell: Already hype, so… but yeah, it was a good weekend.
58 00:05:11.390 ⇒ 00:05:12.330 Robert Tseng: Nice.
59 00:05:12.800 ⇒ 00:05:16.660 Luke Scorziell: So… How about you?
60 00:05:17.370 ⇒ 00:05:19.929 Robert Tseng: Yeah, that was good. I just,
61 00:05:20.750 ⇒ 00:05:32.829 Robert Tseng: What did I… what did I do? I wrote my paper. For… for school. That was my weekend. But no, it’s good. It’s been a big snowstorm here, and
62 00:05:33.010 ⇒ 00:05:35.170 Robert Tseng: In New York, so got to…
63 00:05:35.390 ⇒ 00:05:41.930 Robert Tseng: Just spend good time with the wife inside, and yeah, just get…
64 00:05:42.310 ⇒ 00:05:46.030 Robert Tseng: you know, I got… I feel well-rested as well, so…
65 00:05:46.170 ⇒ 00:05:47.970 Robert Tseng: Good, good start to the week.
66 00:05:49.530 ⇒ 00:05:50.260 Luke Scorziell: Nice.
67 00:05:51.720 ⇒ 00:05:52.470 Luke Scorziell: That’s good.
68 00:05:53.730 ⇒ 00:05:54.420 Luke Scorziell: Yeah.
69 00:05:55.370 ⇒ 00:05:58.540 Luke Scorziell: Pretty nice out here, but the snow sounds cool.
70 00:05:59.320 ⇒ 00:06:05.139 Robert Tseng: I mean, it is cool right now, actually, but it’s…
71 00:06:05.400 ⇒ 00:06:15.660 Robert Tseng: Yeah, I mean, I think when it… it’s supposed to stop in a few hours, so if it does stop, hopefully I get to sneak outside and go sledding in Central Park for a bit, but .
72 00:06:16.140 ⇒ 00:06:16.990 Luke Scorziell: Oh, it’d be so fun.
73 00:06:16.990 ⇒ 00:06:30.100 Robert Tseng: if it actually stops. Yeah, yeah, no, this is the time to do it, like, I mean, this only happens, like, two or three times a year, so, where it really dumps, like, it dumped, like, a foot overnight, and it’s gonna do another foot probably soon.
74 00:06:30.230 ⇒ 00:06:31.200 Robert Tseng: So, yeah.
75 00:06:31.760 ⇒ 00:06:34.959 Luke Scorziell: Dang, that’s fun. I’ll have to send pictures if you go swimming.
76 00:06:35.620 ⇒ 00:06:49.119 Robert Tseng: Oh yeah, we don’t really have sleds, we just… well, we’re gonna… I’m gonna go to a basement, grab, like, a cardboard box, and then just… and then just use that. So, it’ll… it’ll be… it’ll be fun. I do hope that it stops in a few hours.
77 00:06:49.530 ⇒ 00:06:54.380 Robert Tseng: Cool, alright, well, we’re gonna just kinda…
78 00:06:54.570 ⇒ 00:06:58.510 Robert Tseng: cover a few things. I know we’re gonna have our
79 00:06:58.660 ⇒ 00:07:06.949 Robert Tseng: check in our planning meeting later today, so I’m not gonna… we don’t have to talk too much about strategy stuff, just want to make sure that I have all the…
80 00:07:07.510 ⇒ 00:07:21.729 Robert Tseng: I mean, I… we… just gotta make sure that everything here is thicketed out, I guess, for the week, so, obviously things come up in the middle of the week, but, I’ve spent some time thinking about some of the things that I’m…
81 00:07:21.910 ⇒ 00:07:25.239 Robert Tseng: Trying to… to… to knock out,
82 00:07:25.900 ⇒ 00:07:38.499 Robert Tseng: So, yeah, I just… I think everybody should just go in and update it. I think this’ll probably be a little bit more up to speed tomorrow. I’m expecting this number to be around 60 or 70, so I think we’re a little bit low right now.
83 00:07:41.060 ⇒ 00:07:47.739 Robert Tseng: Yeah, I guess a couple updates I pushed out. So, one was, yeah, just something around pricing.
84 00:07:48.520 ⇒ 00:08:04.310 Robert Tseng: Yeah, I was talking to Tom, and I just think that, we were… in the past couple of months, we were, like, losing deals that… because we’ve… because we’ve raised our prices, so I’m trying to make it so that we’re able to have, like, a lighter offer. If… if…
85 00:08:04.310 ⇒ 00:08:09.300 Robert Tseng: If we’re at the finish line, and we’re… and we’re, like, still kind of stuck… stuck on pricing.
86 00:08:09.300 ⇒ 00:08:23.809 Robert Tseng: We’re gonna try it out, see if it works. I think that we’re able to maybe come down on price, just to get a client through the door, and I believe that once they’re through the door, we can expand with them. We have a pretty good track record of that.
87 00:08:23.900 ⇒ 00:08:40.710 Robert Tseng: So, that’s… that’s one thing that I’m mixing and putting into the mix, on the next proposals. And then, yeah, Luke, I tagged you on a couple messages, make sure that for anybody who’s touching leads, like, everything’s logged, like, I really want
88 00:08:40.860 ⇒ 00:08:51.289 Robert Tseng: planning meeting to be, like, fully updated, like, I don’t want to be going in there and spending 15 minutes, like, asking questions about… about things, so when you’re failing in the data, make sure that
89 00:08:51.620 ⇒ 00:09:05.130 Robert Tseng: you know exactly what to point to, because I’m going to ask questions. Like, just know what leads you’re talking about, what actions. If you don’t know, then, like, please flag it early so we can, like, actually use that meeting productively.
90 00:09:05.130 ⇒ 00:09:05.750 Luke Scorziell: Yeah.
91 00:09:06.130 ⇒ 00:09:08.050 Robert Tseng: Yeah, and
92 00:09:08.090 ⇒ 00:09:15.949 Robert Tseng: Yeah, and then I also teed up, like, on the edge activation. I know that you were trying to push on the content side.
93 00:09:15.990 ⇒ 00:09:28.990 Robert Tseng: But I actually think that you should try to use that as a lead gen campaign. Like, I’m not asking you to fully step back into generating campaigns, but it would be nice if you could kind of just, take this and…
94 00:09:28.990 ⇒ 00:09:41.790 Robert Tseng: I think I basically kind of fed you a campaign of, like, something that you could do. It’s related to email messaging and involves lead qualification, so it’s not… I think it’s still, like, in your mix, like.
95 00:09:41.790 ⇒ 00:09:42.580 Luke Scorziell: Yeah.
96 00:09:42.580 ⇒ 00:09:47.119 Robert Tseng: Yeah, hopefully you can, you can, you can run with that, and
97 00:09:47.450 ⇒ 00:09:50.550 Robert Tseng: Keep… keep pushing on… on the edge stack creation.
98 00:09:51.110 ⇒ 00:09:51.700 Luke Scorziell: Cool.
99 00:09:51.850 ⇒ 00:09:52.870 Luke Scorziell: Yeah.
100 00:09:53.940 ⇒ 00:09:59.950 Robert Tseng: And then Hannah, I had one ticket for you for the invite for… I’m gonna be in Austin next…
101 00:10:00.260 ⇒ 00:10:14.120 Robert Tseng: Thursday, so I’d like to do, like, a LA… kind of what we did in LA in Austin, so we can kind of just finalize the venue and send out… kind of get an invite ready so that I can send that out. I’d like to retarget
102 00:10:14.190 ⇒ 00:10:25.279 Robert Tseng: the Mixpanel people that didn’t end up going. If MixedPanel’s willing to share the list, which I’m gonna ask Jay for, since he responded to that thread, I’d like to hit his list as well, and then I have a few…
103 00:10:25.320 ⇒ 00:10:39.850 Robert Tseng: personal contacts that don’t necessarily want mixed panel work, but, like, I think I’d be, be… I’d like to invite them as well. So, I still think we could probably get, like, 15 to 20 people. I bet we should probably send out the invite soon.
104 00:10:41.420 ⇒ 00:10:49.649 Hannah Wang: Do you just want, like, messaging for that, or, like, a Luma… Or, like, a partiful thing.
105 00:10:50.700 ⇒ 00:10:56.909 Robert Tseng: Yeah, yeah, just, just like, just to invite, like, the messaging of… I’ll… I mean, Utam and I will send all the messages, or…
106 00:10:57.500 ⇒ 00:11:04.990 Robert Tseng: That’s not true. I… I mean, yeah, probably the Luma plus a message for, like, those mixed panel
107 00:11:05.420 ⇒ 00:11:11.960 Robert Tseng: people, like, that lead list, but, like, for my own personal contacts, like, I’ll just send them the link, like, they’ll sign up regardless.
108 00:11:12.620 ⇒ 00:11:16.110 Hannah Wang: And do you have an idea of, like, what the topic.
109 00:11:16.160 ⇒ 00:11:21.680 Robert Tseng: Or, like, is it just, like, a happy hour, or… Yeah, we’re just gonna do a happy hour, yeah, no topic, yeah.
110 00:11:21.680 ⇒ 00:11:30.559 Hannah Wang: And then, for the venue, I’m just gonna try to find a place that you don’t have to reserve, because that’s what we’ve been… Yeah. Okay, yeah.
111 00:11:31.560 ⇒ 00:11:36.520 Robert Tseng: Yeah, maybe Utam will have an idea, you can ask him, but I, you know, you know, yeah.
112 00:11:36.860 ⇒ 00:11:46.589 Hannah Wang: Yeah, and then an update on the… the venue from Peer Space. I sent the message that you wrote, so thank you for that, and then… Great.
113 00:11:47.230 ⇒ 00:11:50.880 Hannah Wang: They responded this morning saying that they…
114 00:11:51.070 ⇒ 00:12:05.479 Hannah Wang: agree with us, and, they said that we should ask Peer Space for a refund, if that’s possible, so I’ll… I’ll send out more messages and stuff to get our money back, the 50%. So I’ll work on that. Okay. Yeah.
115 00:12:05.480 ⇒ 00:12:15.459 Robert Tseng: Yeah, I think it’s fair to send PureSpace that one message. If they don’t respond, then we’ll… we’ll cut it from the credit card. Like, we’re just… I’m just gonna block the payment. It’s not gonna go through. Yeah.
116 00:12:16.320 ⇒ 00:12:16.940 Hannah Wang: Okay.
117 00:12:17.330 ⇒ 00:12:18.299 Robert Tseng: Okay, thank you.
118 00:12:20.040 ⇒ 00:12:28.249 Robert Tseng: Yeah, I think other than that, anything else that we need to highlight from what’s on here?
119 00:12:32.820 ⇒ 00:12:39.610 Hannah Wang: Luke, did you want to push on the Omni, event.
120 00:12:39.610 ⇒ 00:12:41.900 Luke Scorziell: I think?
121 00:12:42.250 ⇒ 00:12:46.650 Luke Scorziell: She didn’t… she didn’t get back to me yet, over DM.
122 00:12:47.210 ⇒ 00:12:51.850 Hannah Wang: So I wouldn’t… I’d say if there are, like, other higher priority things that we need to do, we can probably push that.
123 00:12:51.850 ⇒ 00:12:52.600 Luke Scorziell: 2.
124 00:12:54.160 ⇒ 00:12:55.090 Luke Scorziell: Okay, opposite.
125 00:12:55.090 ⇒ 00:12:55.920 Hannah Wang: Awesome.
126 00:12:56.470 ⇒ 00:13:08.630 Hannah Wang: Sorry, just because I feel like a lot of companies are doing activations around ShopTalk, so I just feel like our choices will start to dwindle the longer we wait.
127 00:13:08.630 ⇒ 00:13:16.620 Hannah Wang: In terms of what we want to do. Like, if it’s something that’s not super creative, like a dinner, like, I think that’s okay, but…
128 00:13:16.880 ⇒ 00:13:30.819 Hannah Wang: Or, like, a happy hour. I know we don’t like necessarily really doing those, but, yeah, I just feel like the strip is kind of limited, and a lot of… I’m sure a lot of companies are doing stuff already, so I just wanted to…
129 00:13:30.920 ⇒ 00:13:37.230 Hannah Wang: Maybe make, like, a reservation if we can, if we are planning to… to do it, but…
130 00:13:37.330 ⇒ 00:13:40.939 Hannah Wang: Yeah, I understand. She didn’t get back to you, so…
131 00:13:40.940 ⇒ 00:13:47.599 Luke Scorziell: Well, I think in that case, I guess I’m not as familiar with Shoppak and what’s happening on there.
132 00:13:47.810 ⇒ 00:13:54.480 Luke Scorziell: But… The goal is to be able to basically send her, like, here’s… event.
133 00:13:54.840 ⇒ 00:14:02.389 Luke Scorziell: that we planned for you, but, like, do you want to sign… like, basically, like, can you sign off on it, and then we can do it together. So I think if…
134 00:14:02.460 ⇒ 00:14:20.290 Luke Scorziell: if you just kind of want to put… or, and I can help to, like, drive this, but, like, I think a dinner is fine. I don’t think it needs to be, like, a super complicated thing. I think it’s probably, I would imagine, more of the messaging of who we’re targeting and what kind of questions and people are expecting to be answered and be in attendance at the event.
135 00:14:22.890 ⇒ 00:14:28.910 Hannah Wang: I… I’m just… cautious now, because of the Mixpanel stuff, just, like, making
136 00:14:29.580 ⇒ 00:14:42.969 Hannah Wang: any type of plan, and then having to, like, cancel it. I guess I can just be more cognizant when looking at the cancellation policies and stuff, but it’s like, oh, if we plan all this, and then it, like…
137 00:14:43.170 ⇒ 00:14:46.960 Hannah Wang: we reserve stuff when we, I don’t know, put, like.
138 00:14:47.380 ⇒ 00:14:54.739 Hannah Wang: Yeah, if we do all that stuff, and then, like, we just have to cancel the week before, like, how do we prevent that from…
139 00:14:54.980 ⇒ 00:15:00.630 Hannah Wang: happening again, because I could totally, yeah, look up venues and dinners and stuff, but…
140 00:15:00.750 ⇒ 00:15:05.159 Hannah Wang: Yeah, it’s just hard to tell, I guess, at this point.
141 00:15:07.250 ⇒ 00:15:13.429 Luke Scorziell: Yeah, I mean, I think starting the invitations earlier, probably would have helped.
142 00:15:15.170 ⇒ 00:15:21.559 Hannah Wang: Well, yeah, I mean, at this rate, we’re, like, a month out from ShopDoc.
143 00:15:21.700 ⇒ 00:15:27.939 Hannah Wang: So… Yeah, if we want, we could start, like, lead…
144 00:15:28.160 ⇒ 00:15:36.170 Hannah Wang: list finding and stuff like that right now, as I look for the venue at the same time, and I guess that
145 00:15:36.280 ⇒ 00:15:44.390 Hannah Wang: That just gives Ryan more stuff to do, like generating the lead list and who we’re targeting and stuff like that, but…
146 00:15:44.930 ⇒ 00:15:48.590 Hannah Wang: Yeah, I feel like… If we work fast, we can…
147 00:15:49.090 ⇒ 00:15:54.149 Hannah Wang: start sending it out, like, end of this week? I don’t know.
148 00:15:55.140 ⇒ 00:15:58.500 Hannah Wang: And obviously, we have to coordinate with… with Omni, and…
149 00:15:58.500 ⇒ 00:15:59.060 Luke Scorziell: Yeah.
150 00:15:59.060 ⇒ 00:16:02.429 Hannah Wang: those folks, too. But anyway, yeah, I just wanted to…
151 00:16:02.550 ⇒ 00:16:06.739 Hannah Wang: kind of talk about that, but I heard… I heard you, so…
152 00:16:07.800 ⇒ 00:16:12.069 Hannah Wang: Yeah, I’ll just look for a venue and we can talk offline.
153 00:16:13.630 ⇒ 00:16:14.410 Hannah Wang: Yeah.
154 00:16:14.750 ⇒ 00:16:18.820 Luke Scorziell: I don’t know, Robert, do you have any… like, I think the value is…
155 00:16:19.850 ⇒ 00:16:24.030 Luke Scorziell: Yeah. Were you… did you find out anything about the tickets, Robert, to ShopTalk?
156 00:16:24.390 ⇒ 00:16:25.849 Luke Scorziell: Like, were we able to get this?
157 00:16:25.850 ⇒ 00:16:32.449 Robert Tseng: Yeah, I mean, I can get them whenever, I just didn’t really ask for them. Like, I…
158 00:16:32.560 ⇒ 00:16:35.169 Robert Tseng: I don’t… I still don’t feel like we’re, like…
159 00:16:36.560 ⇒ 00:16:49.210 Robert Tseng: like, yeah, I mean, I know the people that run ShopTalk, so they’re just like, hey, are you coming? And I’m like, no, I’m not coming, I want to send people on my team. They’re like, who’s going? And I was like, well, I’ll get back to you, so I haven’t gotten back to them yet.
160 00:16:50.040 ⇒ 00:16:50.640 Luke Scorziell: Okay.
161 00:16:50.780 ⇒ 00:16:53.970 Luke Scorziell: Well, I think there’s value in hosting.
162 00:16:53.970 ⇒ 00:16:59.710 Robert Tseng: I think we need to get more organized around the… around, kind of, the shop talk. Yeah, we should definitely…
163 00:16:59.840 ⇒ 00:17:04.379 Robert Tseng: These… these logistical things need to be, like, kind of ironed out early.
164 00:17:04.390 ⇒ 00:17:22.400 Robert Tseng: as far as, like, it’s not just a dinner, like, nobody’s gonna go to a dinner, like, there’s so many dinners that go on at these events. We should pick something adjacent to a dinner, like, some kind of a creative thing that we did in Chicago was fine. Like, it wasn’t the right audience because of… we didn’t really put that much into the lead list building, but it was still, like.
165 00:17:22.619 ⇒ 00:17:43.040 Robert Tseng: interesting. I mean, we got 2 clients out of ShopTalk last time, so that’s… seems, you know, considering that probably spent, like, maybe 1,500, and we got, like, an ROI of, like, $30K or whatever. So, like, to me, like, this is definitely, like, something that I would run again.
166 00:17:43.040 ⇒ 00:17:52.970 Robert Tseng: Even if we just get one or two clients from ShopTalk, it’s worth it. So, yeah, I think you guys should really treat it as, like, a true, like, lead generation,
167 00:17:52.970 ⇒ 00:17:57.599 Robert Tseng: Like, it’s, it’s, it’s a sales strategy, like, we should, we should, we should take it seriously.
168 00:18:00.630 ⇒ 00:18:06.710 Luke Scorziell: Yeah, I mean, we can… maybe Hannah and I can talk offline, and then it might be helpful for me to just see a little more of
169 00:18:06.940 ⇒ 00:18:10.560 Luke Scorziell: like, learn, I guess, how… how you went about last year, and…
170 00:18:10.740 ⇒ 00:18:13.580 Luke Scorziell: And just to get a little more context, too, on the event.
171 00:18:14.320 ⇒ 00:18:15.050 Luke Scorziell: Hmm.
172 00:18:15.930 ⇒ 00:18:19.979 Luke Scorziell: And then that could kind of give me more training, too, for future events, too.
173 00:18:24.090 ⇒ 00:18:24.750 Hannah Wang: Or…
174 00:18:24.750 ⇒ 00:18:25.440 Robert Tseng: Yeah.
175 00:18:26.010 ⇒ 00:18:29.230 Luke Scorziell: Yeah, well, I guess Hannah and I could talk, and then.
176 00:18:30.160 ⇒ 00:18:42.770 Robert Tseng: I didn’t… I didn’t even go to the event at Shop Talk. Utom went to it, like, and I… the two clients that we got from Shop Talk were not from the event, but, like, just going to the conference, working the floor, talking to people in person, building the connections, like…
177 00:18:42.770 ⇒ 00:18:56.749 Robert Tseng: Yeah, we can debrief it, but, like, you know, if you want to go to events, then, like, you kind of, like, we can talk about what to expect and those things, but you kind of have to go in with a list already. Like, Ryan gave me a list of, like, 25 people.
178 00:18:57.130 ⇒ 00:19:08.870 Robert Tseng: So that when I was on-site, I just had that spreadsheet up, I went and found all of those people, and yeah, like, that’s… that’s kind of how I went about it. Like, I just kind of worked… worked the list.
179 00:19:10.560 ⇒ 00:19:19.270 Luke Scorziell: Cool. Okay. Well, yeah, I mean, maybe, Hannah, then we can just work as a team to get the, get a list together, and then…
180 00:19:19.570 ⇒ 00:19:22.590 Luke Scorziell: We can come up with the idea after, maybe, of what we want to do.
181 00:19:23.370 ⇒ 00:19:23.930 Luke Scorziell: So…
182 00:19:23.930 ⇒ 00:19:36.759 Hannah Wang: I think the list came from the portal that I talked about, so I feel like if we want to just do it based purely off of Signal, it might be a little… take a little longer, but yeah, we can talk.
183 00:19:36.760 ⇒ 00:19:45.520 Robert Tseng: Yeah, I’ll try to get access to the portal. I’ll have to… I’ll text them again to see if they’ll give me access to that, because I don’t really want to do the same kind of…
184 00:19:45.670 ⇒ 00:19:54.660 Robert Tseng: put mints that I did last time, they made me take, like, 8 or 10 meetings that, like, none of them were helpful, so, like, I would rather not put myself through that again, but,
185 00:19:54.840 ⇒ 00:19:56.929 Robert Tseng: I’ll see what I can do about the portal.
186 00:19:57.860 ⇒ 00:19:59.100 Hannah Wang: Okay, thank you.
187 00:19:59.160 ⇒ 00:19:59.900 Robert Tseng: Yeah.
188 00:20:03.480 ⇒ 00:20:15.570 Robert Tseng: Cool, alright. So, I mean, like, I know events is, like, a thing. And this is relevant, because, like, I’m trying… I may… I’m, like, gonna probably shift, go-to-market budget, and probably make
189 00:20:15.710 ⇒ 00:20:19.800 Robert Tseng: us go more, like, heavy on events. I just think that…
190 00:20:20.350 ⇒ 00:20:25.879 Robert Tseng: we… I think the mixed panel situation was not great, and I want to make sure that we’re
191 00:20:26.030 ⇒ 00:20:32.319 Robert Tseng: I mean, I don’t think we should only go in-person events, but, like, I… it is something that I…
192 00:20:32.610 ⇒ 00:20:39.200 Robert Tseng: I’m thinking that we need more attention to. So, it’s… like, this isn’t our first…
193 00:20:39.590 ⇒ 00:20:48.620 Robert Tseng: I’m doing an event, and I feel like we were pretty, like, lax about the last one, so if we’re gonna be, like, planning things and, like.
194 00:20:48.680 ⇒ 00:20:59.380 Robert Tseng: I see, like, murmurs on Slack of, like, oh, what are the next events? Like, we should have a list of all the events that we should be going to. It should be part of, like, our calendar, like we do for content.
195 00:20:59.380 ⇒ 00:21:10.689 Robert Tseng: And, like, activating around events, like, I think these are all, like, things that we’ve done on an ad hoc basis that used to be on our marketing campaign calendar that I feel like we haven’t been doing,
196 00:21:11.000 ⇒ 00:21:25.560 Robert Tseng: I guess, recently. So, I… I don’t have an opinion right now on, like, how that should all come together, but that is something that will probably, come back soon. So,
197 00:21:26.570 ⇒ 00:21:28.290 Robert Tseng: Yeah, like, I… I…
198 00:21:28.930 ⇒ 00:21:47.210 Robert Tseng: I mean, we’ll see, like, I don’t want to be so prescriptive about it. I’ll look at the data from… we’ll put in later today, but if it’s, like, zero MQLs to SQLs from content, then we’re gonna shift more to events, because I know that events give us more, SQLs than
199 00:21:47.540 ⇒ 00:21:54.640 Robert Tseng: Then, then maybe we’re, we, we remember. So, I think, we’ll, we’ll, we’ll, we’ll kind of…
200 00:21:55.020 ⇒ 00:21:58.270 Robert Tseng: Discuss that at… at the later… at the later call.
201 00:22:00.700 ⇒ 00:22:01.810 Hannah Wang: Okay, yeah.
202 00:22:02.180 ⇒ 00:22:04.510 Robert Tseng: Yeah. Okay, cool. Thanks.
203 00:22:06.130 ⇒ 00:22:07.400 Hannah Wang: Yep, yep.