Meeting Title: Brainforge x Omni Partner Strategy Sync Date: 2026-02-19 Meeting participants: Luke Scorziell, Luke’s Notetaker, Greg Stoutenburg


WEBVTT

1 00:01:52.070 00:01:53.320 Greg Stoutenburg: Hey, Luke!

2 00:01:53.520 00:01:55.020 Luke Scorziell: Greg, how’s it going?

3 00:01:55.020 00:01:56.500 Greg Stoutenburg: Sorry about that.

4 00:01:56.500 00:02:00.790 Luke Scorziell: No, yeah, the kids are… Important, so…

5 00:02:00.790 00:02:04.160 Greg Stoutenburg: It’s a daily thing. Like, I just…

6 00:02:04.540 00:02:08.179 Greg Stoutenburg: It’s anywhere from, like, 10 minutes to 20 minutes for the…

7 00:02:08.919 00:02:11.569 Greg Stoutenburg: And I just don’t know which it’s gonna be.

8 00:02:11.679 00:02:12.609 Greg Stoutenburg: So…

9 00:02:13.040 00:02:18.080 Luke Scorziell: Yeah, that’s funny. I’m like, how does that work as a parent? Like, you’re just… I don’t know.

10 00:02:18.080 00:02:22.080 Greg Stoutenburg: Well, like, so I put on my calendar, whoops.

11 00:02:22.780 00:02:26.620 Greg Stoutenburg: I just put… where do I put this? I put this every day from, like.

12 00:02:26.730 00:02:45.110 Greg Stoutenburg: 3.10 to 3.35, please ask before booking, like, because I don’t… because I know when I’m gonna leave, but I don’t really know when I’m gonna get back. I’ll get back by 3.35, which, no coincidence, that’s what time it is right now. But, like, usually it’s more like 3.25.

13 00:02:46.070 00:02:47.290 Greg Stoutenburg: Anyway…

14 00:02:47.290 00:02:47.720 Luke Scorziell: Yeah.

15 00:02:47.720 00:02:49.610 Greg Stoutenburg: Fun story, but this is, this is.

16 00:02:49.610 00:02:53.720 Luke Scorziell: Yeah, no, no, I totally… I mean, I don’t get it, because I’m not a parent, but…

17 00:02:53.720 00:02:54.570 Greg Stoutenburg: Yeah.

18 00:02:54.570 00:02:57.490 Luke Scorziell: I can sympathize with you.

19 00:02:58.670 00:03:06.840 Luke Scorziell: So, yeah, and maybe someday I’ll, yeah, I’ll have… I mean, hopefully. Yeah. Are they… it’s your… what… what age are they?

20 00:03:07.170 00:03:15.340 Greg Stoutenburg: They are 13 and 10, and they’ll be, yeah, my oldest will be 14 in May, which is…

21 00:03:16.000 00:03:18.029 Greg Stoutenburg: basically 14.

22 00:03:18.560 00:03:23.620 Greg Stoutenburg: 3 months, so… Yeah. Yeah. That’s crazy. Yeah. Yeah.

23 00:03:26.390 00:03:30.129 Luke Scorziell: Cool. Oh, that’s funny.

24 00:03:33.490 00:03:40.010 Luke Scorziell: We just… they’re having, like, an event. We were supposed to have an event with the mixed panel, they decided to cancel it.

25 00:03:40.010 00:03:42.520 Greg Stoutenburg: So is that official? I’ve been following along, but…

26 00:03:42.520 00:03:57.469 Luke Scorziell: Yeah, just, it’s like, yeah, we got on the call, and like, I don’t know, I think on my end, I’m like, did we do a good enough job? But then, like, they didn’t really get anyone, but then it’s like, they just had the person… our contact at MixPanel just left.

27 00:03:57.690 00:04:03.110 Luke Scorziell: Like, yesterday, who was running the event, and then a new guy came in today.

28 00:04:03.110 00:04:08.000 Greg Stoutenburg: Okay. So they maybe did very little to market this, you think?

29 00:04:08.230 00:04:17.769 Luke Scorziell: Yeah, I mean, I don’t know, she was like, we sent hundreds of emails, inviting people, but then on my end, I’m like, I don’t know, I feel like if you send hundreds of emails, there’s no way that…

30 00:04:18.060 00:04:19.850 Greg Stoutenburg: You couldn’t get 10 people to go?

31 00:04:19.850 00:04:22.839 Luke Scorziell: Yeah, that one… one person doesn’t sign up out of the hundred.

32 00:04:22.840 00:04:23.350 Greg Stoutenburg: Yeah.

33 00:04:23.350 00:04:26.540 Luke Scorziell: Even if it was, like, the worst messaging ever, like, I don’t know.

34 00:04:26.930 00:04:29.269 Greg Stoutenburg: Right, like, yeah, I would’ve gone.

35 00:04:29.530 00:04:32.750 Luke Scorziell: Yeah, yeah, yeah, so, but it’s okay, I think…

36 00:04:33.140 00:04:43.269 Luke Scorziell: I mean, kind of what I texted you, I’m still putting together, like, how the different partners and everything, like, work, but I’m… I’m, like, I’m finding that with my time now, I’m starting to see, like.

37 00:04:44.290 00:04:52.529 Luke Scorziell: you know, as I get on calls with partners, there’s, like, you know, people like Omni that seem, like, super excited to work together, and…

38 00:04:52.990 00:04:59.399 Luke Scorziell: I’m getting, like, pretty well connected within the organization. And then there’s, like, I guess…

39 00:04:59.790 00:05:09.810 Luke Scorziell: the way other side was, like, superposition. I don’t know how familiar you are with them, like, I had a call with them, and he was more, like, really wanting to try to get us to work, I think, with him.

40 00:05:09.910 00:05:18.649 Luke Scorziell: And then… but then in the middle, there’s, like, yeah, some of the, like, MixPanel, Mother Duck.

41 00:05:18.980 00:05:26.779 Luke Scorziell: I guess, like… Amplitude, contextual, like, some of these guys that, like.

42 00:05:27.290 00:05:29.989 Luke Scorziell: I’m, like, familiar, or… they’re, like.

43 00:05:30.550 00:05:34.550 Luke Scorziell: Cool, but, like, I don’t really see the, like…

44 00:05:35.490 00:05:42.549 Luke Scorziell: the… I don’t know, like, I’m not seeing the leverage. So, anyways, as I’m thinking, it’s like, I feel like there’s a good opportunity with Omni.

45 00:05:42.730 00:05:50.499 Luke Scorziell: So do… events, and then I guess just based on the message that I sent you, like, I’m…

46 00:05:50.500 00:05:51.020 Greg Stoutenburg: Yeah.

47 00:05:51.020 00:05:54.339 Luke Scorziell: I was kind of, like, piecing together yesterday, like, oh.

48 00:05:55.250 00:05:57.690 Luke Scorziell: Does it somehow work to kind of, like.

49 00:05:57.830 00:06:09.090 Luke Scorziell: can join the server, like, try to find people who are using Snowflake, DBT, and who are in the retail space, and try to just partner with Omni. I’m like, hey, why don’t we be your, like.

50 00:06:09.330 00:06:12.020 Luke Scorziell: Service implementation partner for…

51 00:06:12.170 00:06:12.810 Greg Stoutenburg: Yeah.

52 00:06:13.040 00:06:20.820 Luke Scorziell: for these… so that… I don’t know, that’s, like, my theory. I was curious to pick someone’s brain who’s, like, actually doing…

53 00:06:21.050 00:06:32.109 Greg Stoutenburg: Yeah, yeah. Well, I mean, I will tell you, as far as, like, data migration work goes, I am on my first project of my life, and it started last week, at about this time, so…

54 00:06:32.110 00:06:33.850 Luke Scorziell: So, weeks more experience than I have.

55 00:06:33.850 00:06:37.489 Greg Stoutenburg: Yeah, I think it was last… I think it may have been last Thursday.

56 00:06:37.800 00:06:38.200 Luke Scorziell: Okay.

57 00:06:38.200 00:06:46.619 Greg Stoutenburg: It was last Thursday or last Wednesday that it was discovered that, Tableau doesn’t end.

58 00:06:46.850 00:06:57.459 Greg Stoutenburg: on the… on the, 20th of next month, it ends on the 20th of this month. So I was like, oh, we have a week! We don’t have 5 weeks, we have a week! .

59 00:06:57.460 00:06:58.010 Luke Scorziell: Yeah, that’s insane.

60 00:06:58.010 00:07:01.679 Greg Stoutenburg: So, anyway, so I’ve learned a lot quickly.

61 00:07:02.680 00:07:03.280 Luke Scorziell: Yeah.

62 00:07:03.280 00:07:09.220 Greg Stoutenburg: Yeah, I mean, I guess as far as the positioning goes, like,

63 00:07:09.610 00:07:12.380 Greg Stoutenburg: They seem really eager to work with us.

64 00:07:12.490 00:07:17.099 Luke Scorziell: Yeah. As far as, like, being some kind of default implementation partner.

65 00:07:17.100 00:07:27.320 Greg Stoutenburg: they would want us to get certified, but they’re pushing for that anyway. It’s on my to-do list. Utam and I both said to them that we would work on it next week.

66 00:07:27.930 00:07:39.370 Greg Stoutenburg: And, yeah, I mean, there’s some enthusiasm here, like, the fact that we got Eden to go over to them, basically on the promise of Tableau, but better self-service, because you can use AI, to me, that’s a pretty good sell.

67 00:07:39.710 00:07:40.590 Greg Stoutenburg: Like…

68 00:07:41.410 00:07:52.750 Greg Stoutenburg: like, if you partner with… so, and this is… this is the pitch, it seems to me. When you partner with Brainforge, you don’t need an internal data expert to,

69 00:07:53.270 00:08:10.260 Greg Stoutenburg: You don’t need an internal data expert to set up your queries, to connect to your data sources, things like that. You can partner with Brainforge to do that, and then what you’ll get is access to a BI tool that you can just query with natural language and…

70 00:08:10.630 00:08:17.269 Greg Stoutenburg: Your executive ability to browse dashboards and understand what a line means on a chart, you know?

71 00:08:17.270 00:08:17.900 Luke Scorziell: Yeah.

72 00:08:19.830 00:08:29.190 Greg Stoutenburg: I think that’s a pretty good angle. Somewhere in here, I think you mentioned the price. Compared to what Eden was paying for Tableau, Omni is more than triple.

73 00:08:30.010 00:08:30.950 Luke Scorziell: Alright.

74 00:08:30.950 00:08:34.899 Greg Stoutenburg: Yeah, let me, I’m just fact-checking myself real quick.

75 00:08:35.690 00:08:36.980 Greg Stoutenburg: Give me one sec.

76 00:08:37.299 00:08:38.089 Luke Scorziell: Yeah, I’ll go.

77 00:08:38.090 00:08:42.690 Greg Stoutenburg: Let me look at the number that… Robert quoted them.

78 00:08:43.340 00:08:46.519 Greg Stoutenburg: Yeah, 3 times more, so…

79 00:08:46.530 00:08:47.620 Luke Scorziell: Hmm.

80 00:08:47.960 00:08:50.460 Greg Stoutenburg: Tableau is 11,700.

81 00:08:51.250 00:08:57.670 Greg Stoutenburg: quoted Omni for $37,980, so more than triple.

82 00:08:59.090 00:09:00.470 Luke Scorziell: 37,000, you said?

83 00:09:01.170 00:09:01.950 Greg Stoutenburg: Yeah.

84 00:09:02.090 00:09:02.610 Luke Scorziell: Bye.

85 00:09:02.610 00:09:12.809 Greg Stoutenburg: Closer to 38. It says it… part of the recommendation is Sunset Corral in the next quarter, and that’ll save $25K a year. I don’t know what Corral is.

86 00:09:14.240 00:09:16.999 Luke Scorziell: I know, like, Corral Data, I’ve heard that thrown around.

87 00:09:17.000 00:09:18.060 Greg Stoutenburg: Okay.

88 00:09:19.990 00:09:20.770 Greg Stoutenburg: Yeah.

89 00:09:20.770 00:09:21.400 Luke Scorziell: Fine.

90 00:09:22.810 00:09:31.130 Luke Scorziell: Well, the other side that I’ve… is… Omni is full of a bunch of people that were at Looker before.

91 00:09:31.710 00:09:36.379 Greg Stoutenburg: Oh, okay. And as I was reading, I’m, like, Reddit threads and…

92 00:09:36.480 00:09:41.449 Luke Scorziell: having the AI read through stuff, a lot of people are like, Omni is basically, like.

93 00:09:41.840 00:09:52.340 Luke Scorziell: what Looker should be now, as it’s, like, a similar feel, it has the AI capabilities, it’s newer, like, they’re constantly adding features.

94 00:09:52.480 00:09:56.830 Luke Scorziell: But it’s… I think it’s a lot less expensive than… Looker.

95 00:09:56.950 00:09:58.090 Greg Stoutenburg: Interesting.

96 00:09:58.710 00:10:03.269 Luke Scorziell: So… At least that’s what I think. I don’t know, I might have to check with them.

97 00:10:03.270 00:10:03.900 Greg Stoutenburg: Yeah.

98 00:10:04.800 00:10:06.960 Luke Scorziell: So, yeah, I don’t know, I guess…

99 00:10:07.940 00:10:13.320 Luke Scorziell: I’m open to hear more of your thoughts, too, and I know, like, I asked you some of those… those questions,

100 00:10:14.320 00:10:18.440 Luke Scorziell: I guess, yeah, you’re, like, my entry point into the engineers.

101 00:10:19.060 00:10:23.190 Greg Stoutenburg: Yeah, sure, I mean, yeah, yeah, yeah, yeah.

102 00:10:24.150 00:10:26.450 Greg Stoutenburg: Yeah, I mean…

103 00:10:26.620 00:10:41.670 Greg Stoutenburg: I think we get it to go. Like, as far as what you mentioned with other partners, I think Amplitude wants to work with us, and they’re willing to, like, Hugo really is willing to. I think that we’re in a funny place with him because we’re not… we don’t have Enterprise Amplitude

104 00:10:41.790 00:10:58.060 Greg Stoutenburg: clients, and, he wants to see us, you know, flip some with the account code. Like, it’s only his credit if we’re using their code, but we’ve got these… we’ve got, like, several customers that,

105 00:10:58.480 00:11:03.570 Greg Stoutenburg: they’re using amplitude, but either they’re using an implementation that we set up previously, before

106 00:11:03.770 00:11:05.580 Greg Stoutenburg: Being part of the affiliate program.

107 00:11:05.690 00:11:13.139 Greg Stoutenburg: Or, we didn’t set it up at all, they’ve just got this, like, basically dead instance that we would love to see them revitalize, but they, like.

108 00:11:14.020 00:11:22.579 Greg Stoutenburg: you know, don’t want to, or they’re just like, let’s just build up from here, rather than turning it off, turning on a new thing with a new purchase deal. So…

109 00:11:22.950 00:11:26.910 Greg Stoutenburg: I think there’s some appetite there, but it’s gonna… it’ll take more from our side.

110 00:11:27.080 00:11:31.279 Greg Stoutenburg: Unfortunately, I mean, you know what’s up with Mixpanel better than I do.

111 00:11:31.380 00:11:33.219 Greg Stoutenburg: Trying to think what else you mentioned.

112 00:11:34.240 00:11:36.240 Luke Scorziell: Like, contextual mother duck.

113 00:11:36.240 00:11:37.120 Greg Stoutenburg: Yeah.

114 00:11:37.440 00:11:39.429 Greg Stoutenburg: Yeah, I really don’t know much about them.

115 00:11:40.100 00:11:45.819 Luke Scorziell: So, I think… because Amplitude is kind of offering a similar product to MixedPanel, I think.

116 00:11:45.910 00:11:50.950 Greg Stoutenburg: Yeah, yeah. Amplitude is sort of like the more mature big brother of Mixpanel.

117 00:11:51.570 00:11:52.930 Luke Scorziell: Huh. Okay.

118 00:11:52.930 00:11:56.829 Greg Stoutenburg: Yeah, they’re sort of like the… they’re like the leader of the enterprise category for this.

119 00:11:56.830 00:11:58.800 Luke Scorziell: And…

120 00:11:59.190 00:12:03.279 Luke Scorziell: You’d be less familiar with, like, Snowflake, because you’re more on the product analytics, or do you use.

121 00:12:03.280 00:12:08.970 Greg Stoutenburg: Yeah, I’ve never used Snowflake. I mean, like, I get the concept, but yeah, that’s it.

122 00:12:08.970 00:12:10.330 Luke Scorziell: Okay.

123 00:12:10.480 00:12:15.379 Luke Scorziell: Yeah, I mean, and so, Eden, is that our only client using Omni?

124 00:12:16.630 00:12:17.230 Luke Scorziell: I think we…

125 00:12:18.210 00:12:20.919 Luke Scorziell: I think somebody else is using Omni, but I can’t think of who it is.

126 00:12:21.050 00:12:22.470 Luke Scorziell: Robert would know.

127 00:12:22.470 00:12:24.220 Greg Stoutenburg: Well, I mean, I guess they both know.

128 00:12:25.110 00:12:26.380 Luke Scorziell: Yeah.

129 00:12:26.380 00:12:27.390 Greg Stoutenburg: Give it short for them.

130 00:12:31.420 00:12:35.910 Greg Stoutenburg: Trying to see if I can, met Gartner… Gart? Yeah, Gartner.

131 00:12:36.600 00:12:41.340 Greg Stoutenburg: Trying to see if they will show their quadrant… Thing.

132 00:12:42.270 00:12:44.749 Luke Scorziell: That’s a good, good call.

133 00:12:53.160 00:12:54.979 Greg Stoutenburg: That’s not how you spell quadrant.

134 00:13:04.030 00:13:04.910 Greg Stoutenburg: No.

135 00:13:10.600 00:13:20.420 Greg Stoutenburg: Yeah, yeah, I don’t know. As far as Amplitude goes, I’ve got a bunch of contacts there, but it’s just a matter of, like, that’s not gonna get us into the enterprise partnership deal, where we start, like.

136 00:13:20.900 00:13:23.730 Greg Stoutenburg: You know, hosting events with them.

137 00:13:24.250 00:13:24.910 Luke Scorziell: Yeah.

138 00:13:25.610 00:13:30.679 Greg Stoutenburg: They’ve signaled openness to, like, we can write a blog post for them, and they’ll share it.

139 00:13:31.260 00:13:38.650 Greg Stoutenburg: I’ll be doing a webinar with Amplitude and with Robert in April.

140 00:13:38.650 00:13:39.220 Luke Scorziell: Oh, cool.

141 00:13:39.220 00:13:41.679 Greg Stoutenburg: Just leveraging past relationships.

142 00:13:42.360 00:13:49.190 Greg Stoutenburg: Yeah. I had a good conversation with Mixpanel’s AI PM on Tuesday.

143 00:13:50.000 00:14:00.979 Greg Stoutenburg: I thought, like, alright, and I asked him about, like, you know, writing something together, and he’s like, yeah, whether it’s, you know, just you and me, or if it’s, you know, our companies, or however you want to do that, I’d be happy to do it.

144 00:14:02.560 00:14:06.720 Greg Stoutenburg: So… Yeah, now I’m just sort of spitballing here.

145 00:14:06.910 00:14:14.729 Luke Scorziell: Yeah, well, who do you, like, as far as you know within, like, the company, are… it sounds like,

146 00:14:15.030 00:14:19.539 Luke Scorziell: Demi would be a good… good person to talk to, potentially.

147 00:14:19.730 00:14:24.200 Luke Scorziell: And then Awash? Are there, like… do you think those are two, like, maybe next?

148 00:14:24.740 00:14:25.460 Greg Stoutenburg: Yeah.

149 00:14:25.700 00:14:31.290 Greg Stoutenburg: Yeah, they’d be good to talk to. Mustafa’s been doing a ton for the dashboard migration.

150 00:14:31.500 00:14:33.170 Greg Stoutenburg: from Tableau into Omni.

151 00:14:35.620 00:14:43.800 Greg Stoutenburg: I know Demi has… my belief is that Demi has a lot of Omni experience, so he might be a good next person to reach out to.

152 00:14:44.180 00:14:44.810 Luke Scorziell: Okay.

153 00:14:45.010 00:14:51.669 Luke Scorziell: Yeah, because I think, like, right now, we’re kind of just, I feel like, throwing spaghetti.

154 00:14:51.820 00:15:00.569 Luke Scorziell: Just, like, at the wall from all angles to see how it works, and, like, I think last… yesterday, I just kind of had the realization of, like, wait, like.

155 00:15:01.840 00:15:05.419 Luke Scorziell: If we just start speaking specifically to, like, retailers.

156 00:15:05.590 00:15:09.520 Luke Scorziell: And start speaking specifically to people who are kind of unsatisfied.

157 00:15:09.990 00:15:12.759 Luke Scorziell: with our current BI tool.

158 00:15:12.760 00:15:13.340 Greg Stoutenburg: Yeah.

159 00:15:13.690 00:15:23.670 Luke Scorziell: then that could be a more cohesive way of talking than, like, one day we’re talking. And then it kind of groups together, like, if we’re talking about dbt, Snowflake, Omni.

160 00:15:23.870 00:15:26.260 Luke Scorziell: Those three kind of work together, so that.

161 00:15:26.260 00:15:26.960 Greg Stoutenburg: Amen.

162 00:15:27.440 00:15:30.839 Luke Scorziell: Yeah, we can get more cohesive messaging, so…

163 00:15:30.840 00:15:31.430 Greg Stoutenburg: Yeah.

164 00:15:31.820 00:15:33.570 Luke Scorziell: Yeah, cause right now, it’s just, like.

165 00:15:34.500 00:15:42.359 Luke Scorziell: yeah, seeing, like, is… does this work? Is anyone responding? But I feel like focusing more on Omni will help us to also,

166 00:15:42.360 00:15:43.090 Greg Stoutenburg: Yeah.

167 00:15:43.420 00:15:43.859 Greg Stoutenburg: throw up there.

168 00:15:44.510 00:15:51.079 Greg Stoutenburg: That’s too bad about Mixpanel. I mean, is the event just… is it just off-off? Will it go online instead?

169 00:16:02.380 00:16:04.830 Luke Scorziell: I mean, we can see about doing it online.

170 00:16:18.140 00:16:19.200 Greg Stoutenburg: Just thought.

171 00:16:19.400 00:16:22.039 Luke Scorziell: Yeah, I mean, I don’t know, my thing with this guy was, like.

172 00:16:22.570 00:16:29.400 Luke Scorziell: He’s brand new, seems like maybe this was, like, stressful, he wanted to just make a decision and move on.

173 00:16:30.000 00:16:33.699 Luke Scorziell: And, like, it wasn’t really his thing that he was carrying through, so…

174 00:16:33.700 00:16:34.430 Greg Stoutenburg: Yeah.

175 00:16:34.940 00:16:38.440 Luke Scorziell: Yeah, not super… Ideal.

176 00:16:39.160 00:16:39.920 Greg Stoutenburg: Okay.

177 00:16:41.030 00:16:41.960 Greg Stoutenburg: Okay.

178 00:16:43.500 00:16:49.890 Luke Scorziell: Okay, cool. It’s funny, we… we did have someone reply to our…

179 00:16:51.610 00:16:55.990 Luke Scorziell: while we were in the call canceling the event, someone RSVP’d yes.

180 00:16:57.510 00:16:58.349 Greg Stoutenburg: That’s too bad.

181 00:16:58.350 00:17:04.439 Luke Scorziell: I think Robert’s actually going to be in, Austin, so he’s probably going to try to meet up with the people.

182 00:17:04.700 00:17:07.050 Greg Stoutenburg: Okay, okay, that’ll help.

183 00:17:07.050 00:17:07.700 Luke Scorziell: So…

184 00:17:07.920 00:17:08.310 Greg Stoutenburg: Yeah.

185 00:17:08.310 00:17:11.609 Luke Scorziell: Yeah. Okay, cool, thanks for making time. It was helpful.

186 00:17:11.750 00:17:14.570 Greg Stoutenburg: Yeah, good. Cool. Alright, talk soon.

187 00:17:14.729 00:17:16.959 Luke Scorziell: Yep, alright, bye.

188 00:17:16.960 00:17:17.800 Greg Stoutenburg: Mike?