Meeting Title: MotherDuck x Brainforge | Content Discussion Date: 2026-02-17 Meeting participants: Luke Scorziell, Luke’s Notetaker, Jacob Matson
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1 00:06:27.380 ⇒ 00:06:28.100 Jacob Matson: How you doing?
2 00:06:28.430 ⇒ 00:06:29.740 Luke Scorziell: Good, how are you doing?
3 00:06:30.220 ⇒ 00:06:32.850 Jacob Matson: Hey, so sorry about that, I got distracted.
4 00:06:32.850 ⇒ 00:06:38.489 Luke Scorziell: No, no worries. I, like, have to have my calendar up all the time so I don’t lose track of meetings.
5 00:06:39.380 ⇒ 00:06:40.680 Luke Scorziell: Just be honest.
6 00:06:40.910 ⇒ 00:06:44.800 Luke Scorziell: So no, no worries at all. How are you doing? Good to meet you.
7 00:06:45.010 ⇒ 00:06:46.649 Jacob Matson: Yeah, good to meet you, too. I’m doing good.
8 00:06:46.890 ⇒ 00:06:51.970 Luke Scorziell: So, and what do you do at Mother Duck? I don’t think I saw your role.
9 00:06:52.340 ⇒ 00:06:57.909 Jacob Matson: So I work in DevRel, which, you know, is like developer marketing, I guess. Nice.
10 00:06:59.050 ⇒ 00:07:02.760 Jacob Matson: But that means I get to do lots of fun stuff, right?
11 00:07:03.240 ⇒ 00:07:05.390 Jacob Matson: Yeah.
12 00:07:06.110 ⇒ 00:07:06.670 Luke Scorziell: Yep.
13 00:07:06.670 ⇒ 00:07:07.370 Jacob Matson: Ugh.
14 00:07:08.320 ⇒ 00:07:11.480 Luke Scorziell: What does that look like? Like, what are the fun things that you’re up to?
15 00:07:11.770 ⇒ 00:07:19.599 Jacob Matson: Well, yeah, good question. I’m in New York right now to give a talk at a meetup that we’re running with a partner today.
16 00:07:20.720 ⇒ 00:07:30.129 Jacob Matson: Gonna do lots of, like, you know, written content, and then, Kind of technical work.
17 00:07:30.660 ⇒ 00:07:36.859 Jacob Matson: Around that, too. You know, everything that… everything that I write about is stuff that I have, like, proven to work.
18 00:07:37.380 ⇒ 00:07:43.890 Jacob Matson: So, it’s very much a, like, you know, show, don’t-tell type of thing, so… Huh.
19 00:07:44.130 ⇒ 00:07:58.590 Jacob Matson: Yeah, so I get to do talks, external, internal talks, you know, do, do, especially, like, do a lot of work with our sales team. It’s a very complex product, so, like, just educating them on all the different ways they can use it, and exploit it, and sell it.
20 00:07:59.010 ⇒ 00:07:59.550 Luke Scorziell: Yeah.
21 00:07:59.550 ⇒ 00:08:00.080 Jacob Matson: Nope.
22 00:08:00.190 ⇒ 00:08:01.670 Jacob Matson: Yeah,
23 00:08:02.670 ⇒ 00:08:14.089 Jacob Matson: Yeah, be the… get to be, like, the voice of reason sometimes when, the sales team is like, oh, we can just, like, do this thing, and I’m like, well, actually, that doesn’t work. Or, you know, the engineering team will sometimes like to…
24 00:08:14.250 ⇒ 00:08:20.900 Jacob Matson: They’ll just ship features and then be like, someone will figure out how this is valuable to customers.
25 00:08:21.100 ⇒ 00:08:21.929 Luke Scorziell: -h.
26 00:08:21.930 ⇒ 00:08:32.119 Jacob Matson: So I get to do that. Do a little bit of that work. I mean, it’s not just me, right? I mean, that’s broadly a lot of marketing, especially our product marketing side as well, but, like, you know, it’s all over the place, so… yeah.
27 00:08:32.120 ⇒ 00:08:38.429 Luke Scorziell: Yeah, yeah, no, that’s relatable. I mean, it sounds like you’re kind of sitting in the tension of, like, the engineers who know
28 00:08:38.720 ⇒ 00:08:43.109 Luke Scorziell: Probably weigh too much, and just assume a lot of things, and then the,
29 00:08:43.309 ⇒ 00:08:46.010 Luke Scorziell: The marketers and salespeople who are…
30 00:08:47.010 ⇒ 00:08:49.819 Luke Scorziell: Trying to figure out what the engineers are talking about.
31 00:08:49.820 ⇒ 00:08:51.949 Jacob Matson: Yeah, that’s exactly right, that’s exactly right.
32 00:08:53.340 ⇒ 00:08:59.510 Luke Scorziell: Yeah, cool, no, that’s similar. So I’m… I came in in January at Brainforge leading,
33 00:09:00.520 ⇒ 00:09:05.839 Luke Scorziell: go-to-market, kind of now, like, I have more of, like, a brand background,
34 00:09:06.060 ⇒ 00:09:10.669 Luke Scorziell: Still earlier in my career, though, so, like, brand and content is probably more of my wheelhouse.
35 00:09:10.800 ⇒ 00:09:23.679 Luke Scorziell: And so I’ve been leaning into that a bit, but yeah, it’s been similar, like, taking the services that our engineers can provide, and then translating that into, like, how do we talk about this to customers?
36 00:09:25.260 ⇒ 00:09:31.240 Luke Scorziell: And so… Yeah, I guess, like, today I wanted to just pick your brain, too, on how…
37 00:09:31.660 ⇒ 00:09:37.779 Luke Scorziell: Or, yeah, I guess just, like, kind of initiate, like, a conversation, hopefully it’s, like, ongoing, of how we can be supportive.
38 00:09:38.150 ⇒ 00:09:41.529 Luke Scorziell: a support with Mother Duck, just in, like, the…
39 00:09:41.730 ⇒ 00:09:50.550 Luke Scorziell: content that we’re putting out, like, we’re doing some events with, partners, too. We’re gonna be in Austin next week for an event,
40 00:09:50.770 ⇒ 00:09:56.969 Luke Scorziell: So, yeah, really, I mean, I’ve got an agenda, but I think mainly, like, just want to, like.
41 00:09:57.710 ⇒ 00:10:01.200 Luke Scorziell: Learn how, like, what your goals are, and how we can be…
42 00:10:01.350 ⇒ 00:10:03.009 Luke Scorziell: Like, partner with you in that.
43 00:10:03.800 ⇒ 00:10:07.359 Jacob Matson: Okay, that sounds great. That’s great, that’s great. Sounds awesome.
44 00:10:07.750 ⇒ 00:10:11.739 Luke Scorziell: Yeah, sweet. Well, yeah, I guess I was kind of curious, too, with,
45 00:10:12.410 ⇒ 00:10:23.620 Luke Scorziell: like, where are the channels, I guess, that you’re finding, like, most effective for content right now? And then, I know we use a lot of LinkedIn, but yeah, I would just be curious to see if there’s some overlap.
46 00:10:23.980 ⇒ 00:10:28.599 Luke Scorziell: Or again, don’t just want to assume that LinkedIn is going to be the best spot.
47 00:10:29.630 ⇒ 00:10:35.330 Jacob Matson: Yeah, I think, like, you know, LinkedIn is… is interesting. I think it’s good for us.
48 00:10:35.680 ⇒ 00:10:41.580 Jacob Matson: I think because our brand is a little bit whimsical, it plays… it plays pretty well there.
49 00:10:43.510 ⇒ 00:10:50.339 Jacob Matson: Which helps, you know, we do a little bit on Twitter, and then some other channels, like, and YouTube also.
50 00:10:50.670 ⇒ 00:10:52.070 Jacob Matson: But,
51 00:10:52.510 ⇒ 00:10:59.340 Jacob Matson: you know, I think, like, the reality is for most of the people who are kind of our buyers, they’re on LinkedIn.
52 00:10:59.550 ⇒ 00:11:03.859 Jacob Matson: Yeah. You know, maybe not every day, but, you know, once a week.
53 00:11:04.600 ⇒ 00:11:15.250 Jacob Matson: And… That seems to be the right place, to find people. Yeah, I mean, I don’t…
54 00:11:15.460 ⇒ 00:11:22.269 Jacob Matson: I don’t know if I have, like, specific numbers… actually, I don’t… I don’t have specific numbers in terms of, like, channel sourcing, but, like.
55 00:11:22.660 ⇒ 00:11:27.289 Jacob Matson: a lot of it is there, and then, you know, obviously, like, in-person events, that’s why I’m in New York right now, for example.
56 00:11:27.690 ⇒ 00:11:35.919 Luke Scorziell: Yeah, yeah. And what… when it comes to it, are you owning a lot of the LinkedIn content? Is that, like, your domain, or what is the…
57 00:11:36.980 ⇒ 00:11:41.180 Jacob Matson: How it kinda works is,
58 00:11:41.690 ⇒ 00:11:47.080 Jacob Matson: No, well, no, so I don’t, no, I don’t own… I don’t own the LinkedIn content,
59 00:11:47.280 ⇒ 00:11:48.819 Jacob Matson: I post…
60 00:11:49.010 ⇒ 00:11:57.339 Jacob Matson: A lot of content kind of under my own name, and then we do a little bit of, like, brand reposting of content, but, like.
61 00:11:57.650 ⇒ 00:12:02.070 Jacob Matson: We’ve found that most… the most effective seems to be, like.
62 00:12:02.370 ⇒ 00:12:10.250 Jacob Matson: Users posting content, and then, like, Mother Duck boosting it. Or, like, Mother Duck employees posting content, and Mother Duck boosting it.
63 00:12:11.840 ⇒ 00:12:17.680 Jacob Matson: Although we do… we occasionally do get, like, some, fairly good posts on the Mother Duck main account, but that’s just harder to do.
64 00:12:18.370 ⇒ 00:12:26.880 Luke Scorziell: Yeah, yeah, I feel like from the corporate accounts, it’s, like, not that personal, and they’re like, I don’t even know who’s writing this, so…
65 00:12:27.290 ⇒ 00:12:28.340 Jacob Matson: Yeah, totally.
66 00:12:28.660 ⇒ 00:12:30.270 Jacob Matson: Yeah.
67 00:12:30.270 ⇒ 00:12:36.370 Luke Scorziell: Well, what… because we’ve… so we have worked out with a couple other partners where we’ll…
68 00:12:37.310 ⇒ 00:12:39.540 Luke Scorziell: Kind of like regular content cadence.
69 00:12:39.650 ⇒ 00:12:46.599 Luke Scorziell: cadences where we’re able to either, like, demo, like, I know you guys have mentioned, like, the MCP being kind of a valuable
70 00:12:47.570 ⇒ 00:12:51.109 Luke Scorziell: feature, maybe, that we could demo in content.
71 00:12:51.680 ⇒ 00:12:59.400 Luke Scorziell: And then… but yeah, mainly just, like, I know other… for other partners, like, a pain point has been they can post about themselves all they want, but then it’s like.
72 00:12:59.960 ⇒ 00:13:05.340 Luke Scorziell: Not… like, it’s maybe more credible when they’re hearing When, like, a…
73 00:13:06.100 ⇒ 00:13:11.580 Luke Scorziell: Like, service implementation company, or, like, someone like us is, like, talking about,
74 00:13:11.700 ⇒ 00:13:18.110 Luke Scorziell: them and referring them, so I don’t know, like, is that something similar that would be helpful for… .
75 00:13:18.110 ⇒ 00:13:18.530 Jacob Matson: I mean, I think.
76 00:13:18.530 ⇒ 00:13:18.930 Luke Scorziell: I don’t know.
77 00:13:18.930 ⇒ 00:13:30.009 Jacob Matson: Yeah, I think, I think that’s definitely part of what we’re kind of looking, you know, when we’re doing, like, partner, like, con… content with partners is definitely, like.
78 00:13:30.230 ⇒ 00:13:33.990 Jacob Matson: You know, especially with, like.
79 00:13:34.190 ⇒ 00:13:53.760 Jacob Matson: AI engines, they definitely downrank your first-party content in favor of, like, third-party content about your brand, at least in what we’ve kind of noticed, so definitely seems like some channel importance there. We typically kind of do, like, reciprocal marketing sometimes with partners, but we’ll pick up, like, a blog on there.
80 00:13:53.760 ⇒ 00:14:00.089 Jacob Matson: on their product, and they’ll do one about ours, or whatever. And that works okay.
81 00:14:00.270 ⇒ 00:14:06.640 Jacob Matson: I will say one thing that we, like, in particular are,
82 00:14:10.890 ⇒ 00:14:17.949 Jacob Matson: Not doing is, like, we don’t really do, like, listicles or, like,
83 00:14:18.530 ⇒ 00:14:21.980 Jacob Matson: Comparison pages, and that’s kind of on purpose as part of our strategy.
84 00:14:22.340 ⇒ 00:14:24.510 Luke Scorziell: Yeah, what’s the thought behind that?
85 00:14:25.040 ⇒ 00:14:32.350 Jacob Matson: I think it’s just, like, it’s like Ryan, who leads our marketing, is… very much like…
86 00:14:32.470 ⇒ 00:14:35.490 Jacob Matson: not wanting to get into that game, is what I would say.
87 00:14:35.810 ⇒ 00:14:41.230 Jacob Matson: You know, he used to work at Databricks, and before that he was at Google, and, you know, he knows…
88 00:14:41.470 ⇒ 00:14:52.169 Jacob Matson: He knows how effective that content can be, but he also saw, like, just how much it just, like, drained the team to, like, build that type of stuff. Just because you end up in these, like, escalating benchmark wars.
89 00:14:52.510 ⇒ 00:14:57.660 Jacob Matson: Where, like, that just becomes its own game to play, and you can’t stop playing once you start.
90 00:14:58.230 ⇒ 00:14:58.690 Luke Scorziell: Yeah.
91 00:14:58.690 ⇒ 00:15:00.830 Jacob Matson: And so I think they’re…
92 00:15:02.000 ⇒ 00:15:05.229 Jacob Matson: like, there’s some reticence there.
93 00:15:07.170 ⇒ 00:15:21.370 Jacob Matson: Oh, I don’t know the exact… the exact reason, but, like, that’s… that’s… the conversations we’ve had have been indicative of that as the… just, like, that’s… we… we kind of tend to believe that, you know, there’s a… it’s a big tent that everyone can play in, and we don’t need to kind of do that type of… type of content.
94 00:15:21.830 ⇒ 00:15:28.360 Luke Scorziell: Yeah, for sure. No, that makes sense. I wouldn’t not have even thought about that as, like, the demoralizing to the team.
95 00:15:29.240 ⇒ 00:15:33.220 Luke Scorziell: for those types of posts. But then, yeah, so I guess…
96 00:15:34.050 ⇒ 00:15:37.810 Luke Scorziell: Are you guys open, too, to, like, sponsoring posts that we’ve…
97 00:15:37.990 ⇒ 00:15:40.870 Luke Scorziell: post about you, I… or,
98 00:15:41.100 ⇒ 00:15:43.140 Luke Scorziell: I know we’ve kind of done similar.
99 00:15:44.310 ⇒ 00:15:53.029 Jacob Matson: We definitely… I think, like, it… I think… so, yes, but I think, like, we… we don’t want, like, a ton of editorial control and that stuff.
100 00:15:53.540 ⇒ 00:16:00.169 Jacob Matson: Like, we definitely want to, like, kind of give you a high-level objective on that type, you know, it’s like, hey, we’re trying to accomplish X.
101 00:16:00.310 ⇒ 00:16:12.469 Jacob Matson: you know, how do we… you know, can we get, like, two or three pieces about it, you know, about this topic or whatever, I think it’s definitely interesting. We have a few recurring relationships like that already.
102 00:16:12.710 ⇒ 00:16:28.169 Jacob Matson: So I think, like, the hard part there might be, like, fitting in, like, what’s the angle that you all bring, you know, in terms of, like, sponsored content that you can help us close? I think is really interesting, but we’re definitely not opposed to that. We have a little bit of budget for it.
103 00:16:29.020 ⇒ 00:16:35.099 Luke Scorziell: I mean, I’d be curious, too, to know, like, what you already know about Brain Forge. Obviously, I can kind of pitch
104 00:16:35.650 ⇒ 00:16:40.260 Luke Scorziell: Generally, who we are and whatnot, but what’s your familiarity with, kind of, what we do?
105 00:16:40.860 ⇒ 00:16:49.769 Jacob Matson: I don’t have a ton of familiarity. I kind of… I’m familiar with the brand, but, like, I don’t think we’ve had, like, the, you know, marketing-facing conversation.
106 00:16:50.010 ⇒ 00:16:55.470 Luke Scorziell: Yeah, yeah, yeah. I’m the first one being brought on to do these competitions.
107 00:16:57.400 ⇒ 00:17:03.640 Luke Scorziell: It’s fitting that I should have it, but yeah, I mean, I think, really, we…
108 00:17:04.800 ⇒ 00:17:11.869 Luke Scorziell: are pretty technically savvy consultancy, so we’ve… we’ve got a lot of data engineers who,
109 00:17:12.079 ⇒ 00:17:15.399 Luke Scorziell: Like, this is kind of me speaking a language that is not…
110 00:17:15.400 ⇒ 00:17:17.820 Jacob Matson: Not my first language. I have to speak back. That’s okay.
111 00:17:17.819 ⇒ 00:17:27.149 Luke Scorziell: But people, yeah, just a lot of, like, engineers who are very experienced on the data side. We have a lot of developers, people who… it’s not just, like, vibe coders that have come in and are like.
112 00:17:27.869 ⇒ 00:17:41.309 Luke Scorziell: So really, with a lot of problems, we start first from the data layer of how do we make sure that the data is, like, structured well, organized well, that there’s, like, a source of truth that we’re operating from, and so I think that’s where
113 00:17:41.419 ⇒ 00:17:47.019 Luke Scorziell: like, when we’re doing, like, data warehousing, Motherdeck fits in, obviously, very well there with clients that
114 00:17:47.209 ⇒ 00:17:52.899 Luke Scorziell: Maybe, like, aren’t… aren’t at the scale where they want to do, like, a snowflake or something like that, but maybe…
115 00:17:54.509 ⇒ 00:17:59.179 Luke Scorziell: Yeah, and then you guys are a great partner, too, that we can slot in there. So then…
116 00:17:59.319 ⇒ 00:18:16.559 Luke Scorziell: That’s kind of, like, I think one of our main value propositions is just that we have, like, the data experience, and we do the AI implementation kind of on top of that with different clients, so we… building, like, knowledge bases, a lot, like, doing MCP servers or whatnot, so we can
117 00:18:16.629 ⇒ 00:18:19.679 Luke Scorziell: My customers can query data, so it’s… that’s kind of…
118 00:18:20.179 ⇒ 00:18:25.899 Luke Scorziell: Yeah, roughly, I guess, as I’m learning the competitive position that we offer,
119 00:18:26.599 ⇒ 00:18:30.389 Luke Scorziell: there, but then, yeah, I think otherwise we’re, like.
120 00:18:31.369 ⇒ 00:18:33.749 Luke Scorziell: A pretty, like, entrepreneurial and, like.
121 00:18:34.109 ⇒ 00:18:38.569 Luke Scorziell: Smart team, so we’re kind of just down to collaborate and figure out
122 00:18:39.799 ⇒ 00:18:43.069 Luke Scorziell: Ways that we can be of support to partners, and
123 00:18:43.189 ⇒ 00:18:46.949 Luke Scorziell: So, yeah, I don’t know if that, like, sparks,
124 00:18:47.189 ⇒ 00:18:48.869 Luke Scorziell: Anything. We’ve been around for, I guess.
125 00:18:48.999 ⇒ 00:18:54.039 Luke Scorziell: about 3 years, Robert and Utam are our founders,
126 00:18:54.209 ⇒ 00:19:01.719 Luke Scorziell: And Robert had more of, like, a product analytics background, and Tom was a data engineer at WeWork, kind of when they started off.
127 00:19:02.129 ⇒ 00:19:13.609 Luke Scorziell: And so they’ve kind of… they were both operating separate businesses, and then came together under the Brainforge brand to, yeah, kind of unify that. So we work a lot with, like,
128 00:19:14.459 ⇒ 00:19:21.519 Luke Scorziell: We’ve done a lot of e-commerce. We’re finding right now that, like, the marketing, like, more revenue-facing,
129 00:19:22.729 ⇒ 00:19:27.539 Luke Scorziell: positions have been interesting. So, yeah, just, I mean, we have a lot of different services, so I don’t know how relevant that is.
130 00:19:27.540 ⇒ 00:19:28.090 Jacob Matson: Yeah, yeah.
131 00:19:28.090 ⇒ 00:19:31.999 Luke Scorziell: Some other ducks, but… yeah, that’s maybe my synopsis.
132 00:19:32.000 ⇒ 00:19:37.560 Jacob Matson: No, no, that makes… that makes a ton of sense. Okay.
133 00:19:37.590 ⇒ 00:19:41.559 Luke Scorziell: Well, let’s do this. I would love to.
134 00:19:46.570 ⇒ 00:19:54.199 Jacob Matson: Let me… let me have a chat with Ryan. I don’t know what he’s thinking about for the next couple quarters, in terms of…
135 00:19:54.570 ⇒ 00:19:58.939 Jacob Matson: Content budget and where we have room to play.
136 00:19:59.090 ⇒ 00:20:03.989 Jacob Matson: Let me… let me have a chat with him about it.
137 00:20:05.110 ⇒ 00:20:13.159 Jacob Matson: before we kind of go too much further, I mean, obviously, we’d love for you guys to write about us, but I, you know, obviously, like, let’s,
138 00:20:13.600 ⇒ 00:20:19.930 Jacob Matson: let’s, you know, we gotta make the commercial parts work, too. So, yeah, I think,
139 00:20:20.540 ⇒ 00:20:26.870 Jacob Matson: Let me have a chat with Ryan, and and then we can, like, circle back just around, like, what the…
140 00:20:27.010 ⇒ 00:20:36.540 Jacob Matson: what dots make sense to connect, you know, around some of that stuff. I do think that, like, everything you’re talking about is really interesting. You know, from, like, a data perspective, we’re…
141 00:20:40.120 ⇒ 00:20:47.059 Jacob Matson: not as data-driven as we probably need to be. So, like, there’s potentially an opportunity there, like, we are…
142 00:20:52.350 ⇒ 00:20:53.740 Jacob Matson: I think, like…
143 00:20:55.310 ⇒ 00:21:03.779 Jacob Matson: You know, we’re in the fortunate position that things are going well enough that we don’t need to really, like, work on that muscle right now, but, like, you know, obviously, as our targets increase, we need to be more and more,
144 00:21:05.360 ⇒ 00:21:12.460 Jacob Matson: We need to get more and more scale out of the things we can do, right? And so I think there’s something really interesting in that angle.
145 00:21:13.200 ⇒ 00:21:19.700 Jacob Matson: So let me just have a chat, let me have a chat. Do you guys do anything in, like, demand gen? Or, like, that type of marketing, too?
146 00:21:19.810 ⇒ 00:21:25.170 Jacob Matson: Or is it all just, like, focused on, like, you know, content, mostly.
147 00:21:25.930 ⇒ 00:21:28.919 Luke Scorziell: Demand gen is in, like, kind of…
148 00:21:28.920 ⇒ 00:21:31.460 Jacob Matson: Like, ad… ad optimization…
149 00:21:31.460 ⇒ 00:21:32.090 Luke Scorziell: Yeah, copywriting.
150 00:21:32.090 ⇒ 00:21:33.090 Jacob Matson: That dumb stuff, yeah.
151 00:21:33.090 ⇒ 00:21:42.459 Luke Scorziell: We haven’t… Yeah, I mean, we do, like, SEO, and AEO, or whatever the new thing is.
152 00:21:42.460 ⇒ 00:21:43.499 Jacob Matson: Yeah, yeah, whatever.
153 00:21:43.500 ⇒ 00:21:47.060 Luke Scorziell: Everyone has a different name for it.
154 00:21:47.060 ⇒ 00:21:48.740 Jacob Matson: GEO, ever GEO, also.
155 00:21:48.740 ⇒ 00:21:52.030 Luke Scorziell: Yeah, G-O-A-E-O-A-I-E-O.
156 00:21:52.030 ⇒ 00:21:53.380 Jacob Matson: Just…
157 00:21:53.380 ⇒ 00:21:57.970 Luke Scorziell: Like, it’s just… yeah, I don’t know. Just label it under the…
158 00:21:58.080 ⇒ 00:22:02.430 Luke Scorziell: SEO category, I guess. Yeah, yeah. But,
159 00:22:02.730 ⇒ 00:22:07.820 Luke Scorziell: Yeah, so we’ve done, like, some of that. I think right now, we’re still at a stage where a lot of the, like.
160 00:22:07.960 ⇒ 00:22:10.820 Luke Scorziell: like, we’re using LinkedIn to experiment a lot with, like.
161 00:22:11.020 ⇒ 00:22:15.010 Luke Scorziell: When we talk… when we talk about this, like, how does that perform, and what.
162 00:22:15.830 ⇒ 00:22:17.200 Luke Scorziell: at us when we talk about…
163 00:22:17.330 ⇒ 00:22:27.590 Luke Scorziell: like this, what does that do? And, like, early data that we’ve found is that, or I’m finding is, like, partnerships is great for both us and for the partner, because it kind of, like.
164 00:22:27.590 ⇒ 00:22:28.150 Jacob Matson: Yep.
165 00:22:28.150 ⇒ 00:22:28.980 Luke Scorziell: Sure.
166 00:22:29.130 ⇒ 00:22:31.899 Luke Scorziell: Like, pools together the two networks.
167 00:22:32.020 ⇒ 00:22:36.069 Luke Scorziell: And then, like, having, you know, specific services and perspectives.
168 00:22:36.210 ⇒ 00:22:44.939 Luke Scorziell: Perspectives through either, like, a service that we’re offering and a perspective on that, or just, yeah, if it’s, like, data and here’s why data is important.
169 00:22:44.940 ⇒ 00:22:45.500 Jacob Matson: Yeah.
170 00:22:45.500 ⇒ 00:22:51.889 Luke Scorziell: Or, you know, whatever the vertical is. I guess I’m curious, too, like, how is that showing up as a pain point for you?
171 00:22:52.150 ⇒ 00:22:55.579 Luke Scorziell: With, like, not being as strong on… on…
172 00:22:55.840 ⇒ 00:22:59.799 Luke Scorziell: Or not being as, like, data-driven as you think you might like to be.
173 00:23:00.280 ⇒ 00:23:02.810 Jacob Matson: I think, like, it’s just more like we don’t…
174 00:23:02.950 ⇒ 00:23:12.380 Jacob Matson: We don’t have, like, the experiments to back up our intuition about our marketing, I think, is how I would frame it. I think we have pretty good intuition, but, like.
175 00:23:12.510 ⇒ 00:23:16.119 Jacob Matson: You know, the market is changing quickly, and like,
176 00:23:16.880 ⇒ 00:23:23.750 Jacob Matson: we would like to validate that a little bit more, I think, or, like, make sure there’s not low-hanging fruit that we’re not taking, you know, tackling.
177 00:23:24.130 ⇒ 00:23:29.180 Jacob Matson: I think, like, that’s… that’s some of the concern, is just, like…
178 00:23:29.380 ⇒ 00:23:32.089 Jacob Matson: We definitely are kind of like…
179 00:23:32.750 ⇒ 00:23:37.150 Jacob Matson: Like, we don’t have an agency in place around, in particular, like.
180 00:23:37.510 ⇒ 00:23:44.149 Jacob Matson: Like, optimizing, like, ad campaigns in our online channels.
181 00:23:44.390 ⇒ 00:23:50.200 Jacob Matson: And so far that’s been okay, because our content marketing has been really good, but…
182 00:23:51.090 ⇒ 00:24:09.830 Jacob Matson: you know, we know there’s room to improve there, but also, like… and we have the data, we just don’t have, like… we just have not yet built the muscles to, like, look at the data and, like, build micro campaigns, or whatever you want to call those things. Small ads, and then just, like, test them and try them, and then, you know, broaden them out.
183 00:24:10.690 ⇒ 00:24:18.149 Jacob Matson: So that’s kind of, like, where my head is at at the moment. I know that’s different than what you’re talking about, but, like, the partnership stuff is obviously interesting, too.
184 00:24:18.630 ⇒ 00:24:25.450 Luke Scorziell: Yeah, yeah, I mean, that’s interesting, because I’m like, oh, we offer, like, we don’t do… we don’t run ads or anything, but we… we,
185 00:24:25.560 ⇒ 00:24:28.389 Luke Scorziell: Have a service that we’re offering right now that’s, like,
186 00:24:28.750 ⇒ 00:24:38.840 Luke Scorziell: Helping people get… or helping our customers get more visibility into, like, campaign attribution, because it’s, like, with blockers and everything right now, it’s like…
187 00:24:39.990 ⇒ 00:24:43.140 Luke Scorziell: Industry standard is, like, a 15-30%.
188 00:24:43.380 ⇒ 00:24:45.050 Luke Scorziell: Margin of error, which is…
189 00:24:45.050 ⇒ 00:24:46.059 Jacob Matson: Yeah, for sure.
190 00:24:46.060 ⇒ 00:24:52.320 Luke Scorziell: Pretty insane to operate on when you’re spending, you know, as much money as people do on these things.
191 00:24:52.550 ⇒ 00:24:56.990 Jacob Matson: Oh, sure, sure, that makes a ton of sense. We’re not there yet in terms of the calibration.
192 00:24:57.700 ⇒ 00:25:00.699 Jacob Matson: Yeah, I mean,
193 00:25:00.850 ⇒ 00:25:08.439 Jacob Matson: I think, like, our… the game that we’ll play, just to be honest with you, is, like, we will avoid marketing attribution, like, as long as we possibly can.
194 00:25:08.440 ⇒ 00:25:10.160 Luke Scorziell: That’s what I think.
195 00:25:10.160 ⇒ 00:25:16.349 Jacob Matson: It will be forced upon us by someone who’s not the head of marketing, I suspect, if…
196 00:25:16.950 ⇒ 00:25:20.089 Jacob Matson: That would be very bad for everyone, in that case.
197 00:25:20.090 ⇒ 00:25:25.089 Luke Scorziell: We’ll find out. If it happens, you can come to us, and we’ll help out.
198 00:25:25.290 ⇒ 00:25:27.779 Jacob Matson: Yeah, absolutely. Cool.
199 00:25:27.780 ⇒ 00:25:31.809 Luke Scorziell: Yeah, okay, well, why don’t… I mean, would it be helpful, then, maybe, to…
200 00:25:32.090 ⇒ 00:25:36.609 Luke Scorziell: Just, like, schedule another time to chat, maybe in, like, a week, a week and a half or so?
201 00:25:36.610 ⇒ 00:25:42.229 Jacob Matson: Yeah, let’s do… let’s do 2 weeks. I’m traveling a bunch.
202 00:25:42.940 ⇒ 00:25:47.300 Jacob Matson: through, like, March 10th?
203 00:25:47.940 ⇒ 00:25:50.720 Jacob Matson: So, like, after that would be great.
204 00:25:51.560 ⇒ 00:25:59.319 Luke Scorziell: Okay, so… yeah, maybe the week of the 10th. I could send you that booking link again, or if you want to just…
205 00:25:59.680 ⇒ 00:26:00.650 Luke Scorziell: I can…
206 00:26:01.110 ⇒ 00:26:04.500 Jacob Matson: Here, let me just look at my… I’ll just pull my calendar… I’ll pull my calendar up now, since we’re here.
207 00:26:04.690 ⇒ 00:26:07.740 Luke Scorziell: Yeah, I’m like, these are the types of things that…
208 00:26:07.760 ⇒ 00:26:15.880 Jacob Matson: Gives me enough time to chat with Ryan also. Yeah, oh, that’s a Tuesday, great. Alright, my 10th is super open.
209 00:26:16.320 ⇒ 00:26:16.770 Luke Scorziell: Okay.
210 00:26:16.770 ⇒ 00:26:20.240 Jacob Matson: Why don’t you shoot over some times that work? Or just shoot over a time that works.
211 00:26:20.350 ⇒ 00:26:23.290 Jacob Matson: Anytime after 8 a.m. Pacific should be fine.
212 00:26:23.680 ⇒ 00:26:27.140 Luke Scorziell: I mean, I could just… we could just plan on the same time.
213 00:26:27.140 ⇒ 00:26:28.179 Jacob Matson: Yeah, that works.
214 00:26:28.560 ⇒ 00:26:30.050 Luke Scorziell: So… Cool. Cool.
215 00:26:30.050 ⇒ 00:26:30.800 Jacob Matson: Let’s do it.
216 00:26:30.880 ⇒ 00:26:32.799 Luke Scorziell: Sweet, good to, good to chat.
217 00:26:33.670 ⇒ 00:26:34.580 Jacob Matson: Absolutely, Luke.
218 00:26:34.840 ⇒ 00:26:37.779 Luke Scorziell: Yeah, if you guys need anything in the meantime, happy to help.
219 00:26:37.780 ⇒ 00:26:39.419 Jacob Matson: Will do. Alright, thank you.
220 00:26:39.420 ⇒ 00:26:40.340 Luke Scorziell: Yup, bye.