Meeting Title: YouVersion x Brainforge Partnership Strategy Sync Date: 2026-02-12 Meeting participants: Michael Arthur, Robert Tseng
WEBVTT
1 00:00:09.290 ⇒ 00:00:10.880 Robert Tseng: Hey, Michael?
2 00:00:10.880 ⇒ 00:00:13.289 Michael Arthur: Hey, Robert, how’s it going? Can you hear me well?
3 00:00:13.290 ⇒ 00:00:14.919 Robert Tseng: Yeah, I can hear you. Can you hear me?
4 00:00:14.920 ⇒ 00:00:15.830 Michael Arthur: Yeah, I can hear you.
5 00:00:16.070 ⇒ 00:00:21.589 Robert Tseng: Okay, it was… I got a notification saying my speaker volume is low, but I wasn’t sure what that meant.
6 00:00:21.590 ⇒ 00:00:23.230 Michael Arthur: Gotcha. Awesome.
7 00:00:24.790 ⇒ 00:00:25.879 Robert Tseng: Where are you based out of?
8 00:00:25.880 ⇒ 00:00:34.360 Michael Arthur: I’m based out of OKC, technically. I’m still in the process of moving here full-time, but yeah, I’m just in Texas right now, so…
9 00:00:34.820 ⇒ 00:00:46.670 Robert Tseng: Okay, yeah, yeah, I mean, the background looks familiar. Last time I talked to Alex, it was a very similar background. Yeah, we kind of have a good amount of consistency between our meeting rooms over here. Yeah, no, that’s great.
10 00:00:46.850 ⇒ 00:00:50.939 Robert Tseng: Congrats on… it looks like it’s a relatively new role for you, and then…
11 00:00:50.940 ⇒ 00:00:51.470 Michael Arthur: Yeah.
12 00:00:51.470 ⇒ 00:00:54.370 Robert Tseng: Yeah, okay, then moving… Yeah, so I guess I.
13 00:00:54.400 ⇒ 00:01:14.009 Michael Arthur: Yeah, I’ll give a little bit of an intro of myself. So, my name is Michael. I’m the new, church’s PM over here at UVersion. Prior to my time here at UVersion, I was at Adobe for about six and a half years, working on products, over there. And then the Lord just called me, to…
14 00:01:14.100 ⇒ 00:01:23.540 Michael Arthur: see what… how I can put to use the skills that he’s given me in a way that helps to expand His ministry, and that’s what led me over here, to YouVersion, so…
15 00:01:23.710 ⇒ 00:01:33.120 Michael Arthur: Long story short, found myself here, have fallen in love with the role, and I’m super excited to see what we can make happen for churches.
16 00:01:33.690 ⇒ 00:01:46.330 Robert Tseng: Yeah, no, I think that’s… that’s awesome, and I mean, I’ve… I’ve met Jenny and Alex, and hearing how the Lord called them into… into their, into this work as well is, yeah, it’s… it’s… it’s, it’s awesome, and…
17 00:01:46.330 ⇒ 00:01:46.920 Michael Arthur: Yeah.
18 00:01:46.920 ⇒ 00:01:48.760 Robert Tseng: I mean, obviously, the Bible app.
19 00:01:49.890 ⇒ 00:02:02.850 Robert Tseng: is, I mean, 100 million active users, like, you know, that’s a… it’s a scale that no, like, other faith-based kind of app has, you know? And so, I really think that, you know, it’s a great platform to…
20 00:02:03.420 ⇒ 00:02:13.530 Robert Tseng: to be a really great tool for churches and individuals, so I’m excited for you and where you guys are going.
21 00:02:13.710 ⇒ 00:02:26.770 Michael Arthur: 100%, and I thoroughly agree. So I guess to just kind of kick it off a little bit, I had a chance to take a look, at your SOW, for, that, you and, I think Alex had been working on,
22 00:02:26.880 ⇒ 00:02:43.830 Michael Arthur: Prior to that, and I just want to say that I loved, everything about it, was super, I think one thing that, really stuck out to me, the most was the fact that, you wanted to place an emphasis on the right language being used.
23 00:02:44.730 ⇒ 00:02:55.459 Michael Arthur: communicate, the best way, a lot of the, feature work that you were planning, to do, and a lot of the, like, actual sustenance behind,
24 00:02:55.970 ⇒ 00:03:05.519 Michael Arthur: essentially what we’re trying to make happen here, behind churches, because one thing that’s super important for me, and especially as I head into, this first, like.
25 00:03:06.620 ⇒ 00:03:21.680 Michael Arthur: I mean, I’ve passed a month now, but this first, like, quarter here, is kind of seeing what are our current churches saying, like, what are some of the pain points that they’ve been having, and how can we help to possibly solve that, with some of the features that we’re able to, offer them.
26 00:03:21.870 ⇒ 00:03:27.190 Michael Arthur: And some of the things and partnerships that, we’re currently working on in the background, which is where?
27 00:03:27.480 ⇒ 00:03:33.390 Michael Arthur: Alex and I came to the conversation of, hey, we’ve been, communicating,
28 00:03:33.450 ⇒ 00:03:51.810 Michael Arthur: Brainforce to kind of see, how everything is, like, aligning, with, this SOW, so just go ahead and take a look at it to kind of see if we can build together this, like, data partnership strategy SOW. So I just want to kind of start off with saying that I recognize all of the,
29 00:03:51.920 ⇒ 00:04:03.910 Michael Arthur: like, work that has gone into it, and a lot of the intention behind it, and that’s one thing that really stuck out to me as I was reading through the SOW, was the emphasis that was placed on the language that was going to be used for
30 00:04:11.970 ⇒ 00:04:13.749 Michael Arthur: Gotcha, did I lose you for a second?
31 00:04:14.210 ⇒ 00:04:18.139 Robert Tseng: Oh, no, yeah, I think, I think you’re here. We have a little bit of a, like, a…
32 00:04:18.390 ⇒ 00:04:22.459 Robert Tseng: jump, but, like, I… I think I got the gist of it, yeah.
33 00:04:22.460 ⇒ 00:04:41.699 Michael Arthur: Okay, awesome. Alright, I’m glad, I’m glad we were able to, get the gist of it. So what I wanted to schedule this time, together was to kind of, put together some of the thoughts that Alex and I have been having on this, and kind of communicate that to you, and see where we can progress forward from that. Sure. So, one thing I want to,
34 00:04:41.720 ⇒ 00:04:46.679 Michael Arthur: kind of… Start off with in full transparency is that…
35 00:04:46.760 ⇒ 00:04:51.590 Michael Arthur: We absolutely love the idea of this partnership, and we absolutely love,
36 00:04:51.660 ⇒ 00:05:06.129 Michael Arthur: the… sort of the lightweight approach to how we’re gonna, kind of tackle it and see, how a lot of the work, that’s gonna be done, like, behind the scenes, can be done behind the scenes. It doesn’t really impede on the progress of what we’re trying to do.
37 00:05:06.130 ⇒ 00:05:16.040 Michael Arthur: Currently. But, as we were talking to leadership and just talking amongst ourselves, we realized that there’s a lot of things that we have to get in order, in our house.
38 00:05:16.040 ⇒ 00:05:39.840 Michael Arthur: here, like, with our current features that we have with churches, before we can think about exploring this partnership, there’s a lot of work that still has to be done on just increasing the amount of church partners that we have, a lot of work that still has to be done just in terms of the offerings that we’re even able to give them bare bones, such as posts and, like, plans for churches and things like that.
39 00:05:39.840 ⇒ 00:06:02.940 Michael Arthur: Which is why we decided on the fact that if there was any way in which we can defer this partnership to a later time, possibly Q4, of this year, just to kind of see, what were your thoughts around that. So I’ll open up the floor, to you to kind of see, how you were thinking about possibly deferring this to, like, Q4 of this year, maybe Q1 of next year.
40 00:06:03.690 ⇒ 00:06:10.430 Robert Tseng: Yeah, I mean, obviously, like, we gotta go with the timing that makes sense for you guys. I guess,
41 00:06:10.550 ⇒ 00:06:14.279 Robert Tseng: I mean, I guess my question would be if there’s any way that we can kind of
42 00:06:14.910 ⇒ 00:06:19.539 Robert Tseng: help… help out, like, leading up to that. I mean, sounds like it’s a lot of, like.
43 00:06:19.540 ⇒ 00:06:36.039 Robert Tseng: just kind of rolling out features, product adoption work, and, I mean, we’re… I mean, my background is in product analytics, and so, I mean, obviously we’re, like, a full-fledged, like, kind of data engineering firm at this point. So, yeah, I think as far as, like.
44 00:06:36.460 ⇒ 00:06:45.770 Robert Tseng: Driving early feature adoption, and being able to, like, help… help with that part of it first, while you’re building up that network of…
45 00:06:45.770 ⇒ 00:07:01.689 Robert Tseng: network of churches and making sure that there’s enough adoption so that you can start to do some of… do more of… set more of this, kind of, like, scoring framework that, I guess, Alex and I were kind of riffing on last time we talked. I think that… that makes sense to me, that that’s… there’s a sequence to this.
46 00:07:02.350 ⇒ 00:07:12.370 Robert Tseng: I mean, I… yeah, I just… that would be my… my question on, is there… is there anything that we… we can… we can do to just kind of shift the scope and, be able to go
47 00:07:12.550 ⇒ 00:07:16.509 Robert Tseng: Go after something that’s more… more urgent and pressing for your team.
48 00:07:16.510 ⇒ 00:07:20.349 Michael Arthur: 100%, and I actually love that idea. One thing that’s,
49 00:07:20.460 ⇒ 00:07:27.839 Michael Arthur: honestly become very apparent to me, in my time that I’ve had here is the fact that it’s not a matter of…
50 00:07:28.560 ⇒ 00:07:32.359 Michael Arthur: Churches get into the application, and they don’t like
51 00:07:33.100 ⇒ 00:07:40.519 Michael Arthur: The fact that, oh, we can create a profile, we can post a post to our members, we can start up a plan for,
52 00:07:41.040 ⇒ 00:07:57.330 Michael Arthur: like, our church reading plan for this next series that we have going on. It’s just a matter of fact that we… a lot of churches don’t know that this is offered to them, and especially offered for free, so I actually really love the idea of kind of deferring this layer of, like, the church, like.
53 00:07:57.540 ⇒ 00:08:09.410 Michael Arthur: status scoring, or health scoring, and kind of seeing, if there are any ways to help drive adoption, and see if we can partner up on that end. So I’m definitely open to that sphere of things.
54 00:08:10.380 ⇒ 00:08:13.730 Robert Tseng: Yeah, I mean, I guess this sounds like, you know, obviously you’re, you’re kind of…
55 00:08:13.770 ⇒ 00:08:34.999 Robert Tseng: a couple months in now, and trying to… trying to see where your… where your priorities are. It seems like, I mean, being a PM for partnerships, I mean, it seems like church… focusing on… on churches is kind of your… your main… main goal, and I was excited to talk to you because, yeah, I mean, I feel like you’re kind of the voice of the churches that I’m not… that I didn’t really get to,
56 00:08:35.650 ⇒ 00:08:48.279 Robert Tseng: hear too much about last time I talked to Alex and Jenny. I think, you know, they’re maybe… Alex is definitely a lot more… was a lot more in the… just, like, the user experience, and, you know, getting more… I was…
57 00:08:48.940 ⇒ 00:08:50.190 Robert Tseng: Or, I guess, like.
58 00:08:50.380 ⇒ 00:09:04.410 Robert Tseng: more other user-generated content onto the platform. Like, I’ve seen some of the new features that have come out since the Billions event, so I think that that’s all been really exciting, but I guess, like, what else is, like, on top, like.
59 00:09:04.530 ⇒ 00:09:15.230 Robert Tseng: Do you have a roadmap that, that you… that you’re kind of picking off from for… for the partnerships now that we could try to kind of focus in on a bit more?
60 00:09:15.580 ⇒ 00:09:18.750 Michael Arthur: Yeah, so, let me see,
61 00:09:19.220 ⇒ 00:09:42.690 Michael Arthur: I don’t know if I’m allowed to show the full depth of the roadmap, but one thing that I can give you, just to kind of give a glimpse, of what’s coming up next, the next thing that we kind of have, on our roadmap, as far as, like, what features we can help enable for churches within the Bible app, is enhanced church profile. So currently, if you open up the Bible app and you open up a church profile, it’s kind of bare bones. You’re able to see the location.
62 00:09:42.690 ⇒ 00:09:46.970 Michael Arthur: If it’s a multi-site, you’re able to see what other sites, that church has.
63 00:09:46.970 ⇒ 00:09:54.690 Michael Arthur: And a bunch of all those different things, but we’re currently working on enhancing church profiles, so seeing what features can we give to…
64 00:09:54.790 ⇒ 00:10:17.379 Michael Arthur: churches on that, main profile screen there, that would help kind of enable them to, one, we’re trying to approach this from two angles. Number one is how do we get more churches to buy in and adopt and say, hey, we want you to come and join our platform. We want you to come and actually spend some time, building out your profile.
65 00:10:17.380 ⇒ 00:10:42.159 Michael Arthur: So that your members can find you, and then two, approaching it from the other side of things, how do we get more members to find their church, inside the platform? And not only just find their church inside the platform and set it as their church, that’s just step one. How do we get them to continually come back and spend some time interacting with that church profile page, scrolling through the posts, scrolling through, the reading plans that they have coming up. So, that’s kind of the first major thing, and it’s
66 00:10:42.160 ⇒ 00:10:48.149 Michael Arthur: It’s slated for about 2 quarters of what we’re going to be working on here for the next 6 months or so.
67 00:10:48.390 ⇒ 00:10:49.780 Michael Arthur: In terms of the roadmap.
68 00:10:50.950 ⇒ 00:10:54.649 Robert Tseng: Got it. Yeah, no, that’s super helpful. Thanks for kind of sharing that.
69 00:10:54.810 ⇒ 00:11:03.050 Robert Tseng: I guess my next question would be, or just, like, just to kind of size, like,
70 00:11:03.190 ⇒ 00:11:21.310 Robert Tseng: like, how many churches are, kind of, using just, like, your current set of features right now? I mean, as you’re rolling these out, like, is the… are you trying to grow the number of churches using, kind of, just profiles and enhanced profiles overall, or is you just trying to get your existing user base to basically adopt some of these new features?
71 00:11:21.310 ⇒ 00:11:22.159 Michael Arthur: Both, so…
72 00:11:22.160 ⇒ 00:11:28.719 Robert Tseng: growth of churches, like the church network, or you’re just trying to get more engagement from… from the existing churches?
73 00:11:28.720 ⇒ 00:11:45.520 Michael Arthur: Yeah, both. So, we’re trying to get overall more churches on the platform, but one thing that I’ve noticed in my time in just reading through a lot of our dashboards, in Tableau in different areas, is the fact that, okay, we have
74 00:11:45.620 ⇒ 00:11:54.380 Michael Arthur: like, tens of thousands of churches on the platform, but we have a small subsect of them that are actually active, actually using the features on a regular basis.
75 00:11:54.380 ⇒ 00:12:19.279 Michael Arthur: So, as much as we want to… of course, as we grow more and more churches within the platform, the small… even the small subsect of churches that are actively using the features will continue to grow as a result of that, as there’s a… usually a sort of direct correlation between the more churches that you have in general, of course, the more active churches you will have, but we’re also looking to increase what percentage of our churches are actually active, so people aren’t just creating a profile, setting it, and then forgetting it.
76 00:12:19.280 ⇒ 00:12:23.109 Michael Arthur: But how do we get them to come back and continually use the features regularly?
77 00:12:23.890 ⇒ 00:12:41.239 Robert Tseng: Yeah, and is that mostly through just, like, in-app notifications, or kind of what are the different levers that you have to be able to get churches to kind of increase awareness for churches? Are you… I guess, I’m curious, like, in your purview, are you, like, doing kind of
78 00:12:42.410 ⇒ 00:12:57.959 Robert Tseng: digital and offline campaigns with churches? Like, are you doing, like, doing in-person events with churches? Like, what are all the different ways that you’re trying to promote, the usage of the, kind of, profiles, suite of products for the churches?
79 00:12:57.960 ⇒ 00:13:21.939 Michael Arthur: Yeah, so that’s where I’m stepping in, because in full transparency, it’s about zero level of emphasis placed on that. There’s not really app notifications, there’s not really an offline campaign, or anything like that. Everything is pretty much grassroots and bootstrapped. We have a church partnerships team that reaches out to churches, and emails them and says, hey, can we schedule some time just to kind of talk about.
80 00:13:22.690 ⇒ 00:13:23.140 Robert Tseng: Yeah.
81 00:13:23.140 ⇒ 00:13:27.509 Michael Arthur: One as a church partner, but as you know, that… the, like, funnel…
82 00:13:27.510 ⇒ 00:13:47.090 Michael Arthur: there, that kind of is capped on that is the amount of people that you have available to actually be able to reach out to these churches, have these conversations with them, and then share that, hey, this is a possibility that you have there. So, one thing that I’m really trying to, deep dive in and understand, from the other aspect of things, because as much as it’s beautiful building out features inside the app.
83 00:13:47.450 ⇒ 00:14:05.590 Michael Arthur: what are the churches saying? And how do we reach the churches and actually get them inside the app? And currently, there hasn’t been much of an emphasis placed on it, which is why I’m kind of the first fruit of them now starting to place an emphasis on how do we actually reach churches and get churches to actively want to be a part of the YouVersion app.
84 00:14:06.200 ⇒ 00:14:12.089 Robert Tseng: Yeah, okay, that makes sense. And have you… I mean, do you have a sense of, like, what the top, like.
85 00:14:12.710 ⇒ 00:14:19.089 Robert Tseng: Like, what’s… what’s stopping church adopted? I guess when you have these conversations with the churches, what’s stopping them from coming on?
86 00:14:19.470 ⇒ 00:14:26.429 Robert Tseng: Or is it, like, is the adopt… is… is, getting… getting… bringing them on actually pretty…
87 00:14:26.540 ⇒ 00:14:29.890 Robert Tseng: Pretty easy, it’s just that you just don’t have enough people that are kind of talking.
88 00:14:29.890 ⇒ 00:14:42.899 Michael Arthur: Yeah, yeah, so getting churches on, so we’re not talking about, how many of them are active, but actually getting churches come on and create a profile, super easy. I think in just my couple…
89 00:14:42.940 ⇒ 00:14:55.239 Michael Arthur: Not even a couple months, I’ve been here about 21 days, working here. I’ve sat in and been a part of the onboarding of over 20 churches, and that’s just me, myself.
90 00:14:55.560 ⇒ 00:14:55.960 Robert Tseng: Wow.
91 00:14:55.960 ⇒ 00:15:13.370 Michael Arthur: everybody else on the team. So it’s super easy once you actually get to the point of having the conversations with them. I think one thing that we’re trying to figure out is, let’s take us out of the equation as much as we can, as much as possible. How do we actually, like, put forth,
92 00:15:14.060 ⇒ 00:15:30.309 Michael Arthur: a campaign, to get churches onto, the platform, and I know that that’s a big focus, for the products org as a whole for partners this year, but a lot of the emphasis, for the churches that join and then
93 00:15:30.450 ⇒ 00:15:43.689 Michael Arthur: kind of set it aside is twofold. Number one, we don’t really know how to use the features. We… there’s no sort of tutorial, like, whenever you first sign up and then you publish your church page.
94 00:15:43.690 ⇒ 00:16:07.030 Michael Arthur: There’s no sort of tutorial as far as, like, now you can now become a content partner and start making plans and start posting and, like, post to, like, your members and all those different things. You can create an event, to set, like, we’re having Sunday service, at 9.30, and then that shows up in terms of, like, churches near you inside the Bible app. There’s none of that. And then on the other side of things, a lot of churches
95 00:16:07.110 ⇒ 00:16:15.689 Michael Arthur: If they know that these features, are available, they don’t know how to use it, but the large majority of them just don’t know these features are available at all.
96 00:16:15.690 ⇒ 00:16:16.070 Robert Tseng: Yeah.
97 00:16:16.070 ⇒ 00:16:19.059 Michael Arthur: So, that’s a huge part of what I’m trying to fix.
98 00:16:19.800 ⇒ 00:16:29.070 Robert Tseng: Yeah, that makes a lot of sense. And I guess you mentioned looking at Tableau reports, like, what are other, like, tools that you use internally?
99 00:16:29.360 ⇒ 00:16:36.150 Robert Tseng: I mean, I guess to help you kind of build the story of, like, what’s going on with a partner,
100 00:16:36.790 ⇒ 00:16:50.360 Robert Tseng: I mean, I guess you’ve kind of been at the early stage of kind of that first conversation, onboarding, you know, you’re able to… that seems to go well, but kind of, like, what are all the other touchpoints in terms of, like, how you’re able to… how you’re able to see that, yeah.
101 00:16:50.360 ⇒ 00:17:04.530 Michael Arthur: Gotcha, yeah, so we have, UXR software that we use called Hey Marvin. That’s kind of what we use to intake the interviews and kind of put it into a good place to where we can kind of understand what questions were asked and all those different things, and that’s, like, first step.
102 00:17:05.420 ⇒ 00:17:24.019 Michael Arthur: moving forward, if they actually join the platform, we have two main angles that we approach, metrics from, and I’m really trying to build out our metrics inside of, churches, because currently, if I’m being transparent, we don’t have anything that’s super useful to me. We have org ID, we have what service times they have out there.
103 00:17:24.020 ⇒ 00:17:24.410 Robert Tseng: Yeah.
104 00:17:24.780 ⇒ 00:17:34.030 Michael Arthur: we can’t really… there’s not really anything we can build upon, but Amplitude and Tableau are our main two focuses once they actually come on as a church partner.
105 00:17:34.510 ⇒ 00:17:39.169 Robert Tseng: Okay, great. Yeah, I mean, if you… I didn’t realize you had Amplitudes set up, I think,
106 00:17:39.280 ⇒ 00:17:43.450 Robert Tseng: Yeah, I mean, I’m a big fan of amplitude for this type.
107 00:17:45.330 ⇒ 00:18:09.219 Michael Arthur: I’m also a big fan of it, if a lot of the metrics that are set up for it, are things that can be actionable, like, that can… you can actually take this and work upon it, and that’s what I’m trying to reconfigure here. It’s definitely a lot of taking what was done in the past and seeing that there are a lot of, unfortunately, not mistakes, but learning experiences.
108 00:18:09.330 ⇒ 00:18:09.830 Michael Arthur: So…
109 00:18:09.830 ⇒ 00:18:10.230 Robert Tseng: Sure.
110 00:18:10.320 ⇒ 00:18:15.549 Michael Arthur: in the past, and how I can now take that and build something that’s super functional.
111 00:18:16.200 ⇒ 00:18:28.070 Robert Tseng: Yeah, yeah, I mean, I’m sure with your… with your experience, at… at Adobe, I mean, I think that brings, like, a fresh perspective into… I mean, it sounds like the org is, I mean.
112 00:18:28.230 ⇒ 00:18:39.300 Robert Tseng: There’s a lot of data kind of different… in different silos, and having somebody come in and stitch together, like, that’s… that’s part of the digital transformation that a lot of organizations are going through right now.
113 00:18:39.300 ⇒ 00:18:52.019 Michael Arthur: Exactly, and fun fact, my bachelor’s degree is in data science and machine learning. So, I’m also a data nut, and I spend a lot of time, like, really digging into how can the data work for us.
114 00:18:52.020 ⇒ 00:18:52.980 Robert Tseng: Yes.
115 00:18:53.080 ⇒ 00:18:55.389 Michael Arthur: Like, that’s something I’m super passionate about.
116 00:18:56.300 ⇒ 00:18:57.490 Robert Tseng: Nice, yeah.
117 00:18:57.490 ⇒ 00:19:22.420 Robert Tseng: Well, I guess, like, to kind of synthesize a few different things that you talked about. So, yeah, on the acquisition side, I mean, I kind of think about, like, partnership in a funnel. There’s, like, acquisition, there’s activation and engagement. So, on the acquisition side, sounds like really just constrained by the people who are actually being able to go and do intake, or whatever you call it, with, with conducting interviews with churches, and you
118 00:19:22.420 ⇒ 00:19:36.569 Robert Tseng: have, hey, Marvin, for that. Seems like getting someone to sign up, no problem. Then the activation piece is kind of challenging, because people are not really sure how to navigate the app, what features are available to them, what the value is.
119 00:19:36.600 ⇒ 00:19:54.639 Robert Tseng: And maybe even internally, you don’t have too much visibility into, like, what… what churches are actually doing. Are they just logging in and out, or are they actually trying to… are they… what… what are… I think that’s the… the beauty of amplitude, is that you can measure… you can set it up so you can measure so many different things, but sometimes.
120 00:19:54.640 ⇒ 00:20:09.469 Robert Tseng: it’s just… you get lost, or it’s just not set up very well, so you don’t really get to see the intention behind what people are doing. It just ends up being a bunch of clicks and button presses and stuff, right? So, yeah, I think that seems like there’s some… there’s some opportunity there.
121 00:20:09.530 ⇒ 00:20:25.320 Robert Tseng: And then on the engagement side, like, you’re… you have an idea of, like, different features that you’re trying to roll out to kind of enhance, profiles and make it more valuable. It seems like that’s kind of, like, strategically, like, where you’re spending a lot of your headspace, kind of thinking about that.
122 00:20:26.200 ⇒ 00:20:42.569 Robert Tseng: And so, like, maybe, like, just to kind of show, like, maybe where, you know, my team would be able to help is more of an acquisition and activation side. You know, like, we don’t have to own the roadmap in order to really, like, help with that. Like, you can, you know, I think there are just, like.
123 00:20:43.030 ⇒ 00:20:47.540 Robert Tseng: Basic things that we can help with on making sure that
124 00:20:47.850 ⇒ 00:21:08.340 Robert Tseng: you’re able to, yeah, if you want to run campaigns to… if you want to build campaigns to actually go and increase the volume of people that are coming into your intake, like, that’s… we could help with that. If it’s just, like, getting amplitude and order in a way where data is labeled in a… that’s more linked to intention, and not just, kind of.
125 00:21:08.550 ⇒ 00:21:14.449 Robert Tseng: And making it easier to really connect the dots on, like, what
126 00:21:14.450 ⇒ 00:21:31.390 Robert Tseng: the user journey and experiences, like, yeah, I think that’s kind of the world of product analytics, where I think my kind of expertise is more in. So, I feel like those are probably a couple different areas where, like, in the short term, like, we would be able to help.
127 00:21:31.390 ⇒ 00:21:41.860 Robert Tseng: before any of, like, the, like, the scoring framework that we… that I had kind of put in the… in the SOW and the other parts that I had talked about with Alex before.
128 00:21:42.310 ⇒ 00:21:48.810 Michael Arthur: Yeah, no, 100%, I definitely agree. One thing that, I guess an action item from this is.
129 00:21:48.810 ⇒ 00:22:13.189 Michael Arthur: Would it be possible for you to, I guess, draw up another, SOW, relating to kind of what we talked about today? Just something that I can take back to the product org as a whole, and kind of say that, hey, Robert and I were able to sync, and as we decided that it’s not a no, but more of a, let’s see how we get more churches in first before we build out this, like, health scoring and all those different things.
130 00:22:13.190 ⇒ 00:22:20.330 Michael Arthur: we were able to kind of see if we could align on other areas. Do you think that would be possible for you to drop something like that that I can take?
131 00:22:20.600 ⇒ 00:22:32.490 Robert Tseng: Yeah, happy, happy to do that. I’ll just kind of send you a different doc, and we can… I can, I can send that with you. And yeah, I guess, you know, if it… if it’d be helpful, I’m…
132 00:22:32.670 ⇒ 00:22:47.979 Robert Tseng: It’s a little bit… I mean, I’m coming to Dallas in, like, a couple weeks, and I know it’s just pretty close by. If it’s helpful for me to kind of come… come… to swing by and spend some time with you, or just to kind of workshop it further, I’m happy to do that.
133 00:22:48.340 ⇒ 00:22:56.319 Michael Arthur: No, 100%, and I actually, still technically live in Dallas, so, that would be super easy to set up.
134 00:22:56.650 ⇒ 00:22:57.940 Robert Tseng: Oh, you… oh, you live in Dallas right now?
135 00:22:57.940 ⇒ 00:23:09.609 Michael Arthur: Yeah, that’s why I said technically okay, see, because I’m in the office, right now, I’m in the process of fully moving here, but I’m in the office pretty often, but I live in Dallas, so…
136 00:23:09.610 ⇒ 00:23:10.170 Robert Tseng: Okay.
137 00:23:10.170 ⇒ 00:23:10.760 Michael Arthur: Yeah.
138 00:23:11.330 ⇒ 00:23:22.909 Robert Tseng: Great, yeah, I guess, I mean, I’m just looking at my calendar. My… I’m coming, like, March 4th to the 8th, one of my…
139 00:23:23.130 ⇒ 00:23:29.700 Robert Tseng: One of my best friends is getting married, in Frisco, and so I’ll just be… I’ll be in Dallas during those days.
140 00:23:29.700 ⇒ 00:23:30.450 Michael Arthur: Okay, awesome.
141 00:23:30.450 ⇒ 00:23:31.390 Robert Tseng: I can see that.
142 00:23:31.390 ⇒ 00:23:37.019 Michael Arthur: Yeah, no, I can definitely put something on the calendar. Yeah, I’ll be back home, in Dallas around that time.
143 00:23:37.620 ⇒ 00:23:46.399 Robert Tseng: Okay, cool. Yeah, so I’ll definitely, you know, send out… I’ll send out some times that we can maybe meet up around that time, too.
144 00:23:46.570 ⇒ 00:23:53.539 Robert Tseng: Cool. Is there, is there anything else that you felt like, we didn’t touch on that you were hoping to address?
145 00:23:53.940 ⇒ 00:24:10.580 Michael Arthur: No, I’m really glad we’re able to kind of see, how we can still continue this partnership in other ways, while we wait on that scoring piece. That was really my main focus of this call, was just to come in, set the ground there in terms of it’s not a no, it’s just a, how can we approach this in a
146 00:24:10.700 ⇒ 00:24:24.470 Michael Arthur: like, we’ll tackle this later type of box, and I’m glad that we were able to kind of figure out a different lane, and I’m looking forward to that SOW that I can take to Alex and the rest of the product, org leadership and see if we can get that approved.
147 00:24:24.960 ⇒ 00:24:28.729 Robert Tseng: Okay, yeah, no, that sounds great. I’m happy to do that, and
148 00:24:29.030 ⇒ 00:24:44.439 Robert Tseng: Yeah, I guess, you know, I’ll send it to you, and feel free to leave any comments on it if you felt like, I guess maybe my question, last question would be, like, what do you think would be most important, to kind of put in that document?
149 00:24:44.670 ⇒ 00:24:53.590 Michael Arthur: Basically, I think, Bobby Arcio’s main focus for this year is we need to increase the amount of churches in the application, so I think an.
150 00:24:53.590 ⇒ 00:24:54.020 Robert Tseng: Yeah.
151 00:24:54.020 ⇒ 00:24:56.979 Michael Arthur: On how this points to that, how this.
152 00:24:56.980 ⇒ 00:24:57.340 Robert Tseng: Okay.
153 00:24:57.340 ⇒ 00:25:09.850 Michael Arthur: Because he’s not more so focused on active churches, just, in fact, having churches in general so more of them, more members can find their church within the application, and hopefully that helps drive them to want to be active.
154 00:25:09.850 ⇒ 00:25:20.079 Michael Arthur: So, if we can point to how this, kind of tackles the goal of increasing churches in general, I think that’s something that would be super easy to sell.
155 00:25:20.980 ⇒ 00:25:34.810 Robert Tseng: Yeah, and is, is your, is, is it, like, uVersionChurch, sorry, what’s the, what’s the URL called? Uversion.church, is that, where you would sign up as a partner? I’m curious, I just want to go through the flow of, like.
156 00:25:35.190 ⇒ 00:25:36.630 Robert Tseng: Creating a church profile.
157 00:25:36.630 ⇒ 00:25:39.690 Michael Arthur: Yeah, I’ll actually… Drop that in.
158 00:25:39.810 ⇒ 00:25:45.499 Michael Arthur: You’re… In the meeting chat right now.
159 00:25:45.970 ⇒ 00:25:47.040 Michael Arthur: Hmm. Okay.
160 00:26:04.940 ⇒ 00:26:06.839 Robert Tseng: I put a link in, like, I think that’s…
161 00:26:06.840 ⇒ 00:26:11.620 Michael Arthur: Well, that’s the direct link, to register to our application.
162 00:26:11.620 ⇒ 00:26:12.340 Robert Tseng: Got it.
163 00:26:12.340 ⇒ 00:26:17.480 Michael Arthur: Yeah, Universion.church, is… kind of like…
164 00:26:17.700 ⇒ 00:26:32.400 Michael Arthur: We’re still figuring out a way to, whatchamacallit, combine all of our different avenues that we reach, our church partners together. But what I sent you is a direct link to, like, kind of sign up. You first create a profile.
165 00:26:32.400 ⇒ 00:26:42.190 Michael Arthur: Within you version, if you don’t already have one with, like, your email, and then it takes you through the application process. We are also working on redoing this application process.
166 00:26:42.270 ⇒ 00:26:50.239 Michael Arthur: To kind of make it more streamlined, because right now it’s super manual, so that’s… so it might change soon.
167 00:26:50.240 ⇒ 00:26:51.120 Robert Tseng: Excellent. Yeah.
168 00:26:51.120 ⇒ 00:26:54.679 Michael Arthur: Today about that. So, that’s something else we’re focusing on as well.
169 00:26:55.200 ⇒ 00:26:59.159 Robert Tseng: So, any feedback you have about that form, and how you think,
170 00:26:59.160 ⇒ 00:27:09.819 Michael Arthur: there’s a way to get more data from, the users through that form, like, by adding different fields or something like that. I’m also open to any feedback about that as well.
171 00:27:10.450 ⇒ 00:27:12.139 Robert Tseng: Okay, yeah, that sounds great.
172 00:27:12.480 ⇒ 00:27:12.990 Michael Arthur: Yup.
173 00:27:14.430 ⇒ 00:27:29.649 Michael Arthur: All right, cool. Well, thank you so much for your time today, Robert. I’m glad we were able to sync and really just start off this relationship. I’m super hopeful for, the work that we’ll be able to, hopefully get, put together between Brain Forge and YouVersion, and I’m excited to see where this takes us.
174 00:27:30.440 ⇒ 00:27:48.379 Robert Tseng: Yeah, definitely. We’ll be praying for your move to OKC, and yeah, I guess as you get wrapped up in this new role, I’m sure that God has an amazing plan for you and the team this year, and yeah, you know, we’ll see what we can do together, but I think I’m…
175 00:27:48.380 ⇒ 00:27:52.830 Robert Tseng: I’m, I mean, I’m optimistic for your team either way, so…
176 00:27:52.830 ⇒ 00:27:55.150 Michael Arthur: Yeah, I’m super excited for it, man. Thank you so much, Robert.
177 00:27:55.150 ⇒ 00:27:56.770 Robert Tseng: Cool. Alright, thanks, Michael.
178 00:27:56.770 ⇒ 00:27:57.410 Michael Arthur: You bet.
179 00:27:57.660 ⇒ 00:27:58.160 Robert Tseng: Take care.