Meeting Title: Brainforge x HubSpot Integration Planning Date: 2026-02-11 Meeting participants: Mustafa Raja, Ryan Brosas
WEBVTT
1 00:00:37.740 ⇒ 00:00:38.180 Mustafa Raja: Hey.
2 00:00:39.660 ⇒ 00:00:41.470 Ryan Brosas: Hey, how are you?
3 00:00:41.870 ⇒ 00:00:43.289 Mustafa Raja: Yeah, I’m doing good, how are you?
4 00:00:43.630 ⇒ 00:00:51.049 Ryan Brosas: I’m doing fine. Did you… did the new DLM release today?
5 00:00:53.180 ⇒ 00:00:57.029 Mustafa Raja: Did they… did they release a new model already?
6 00:00:57.710 ⇒ 00:01:00.759 Ryan Brosas: They released a new model, GL5.
7 00:01:00.870 ⇒ 00:01:03.710 Ryan Brosas: It was, it is a…
8 00:01:03.960 ⇒ 00:01:07.910 Ryan Brosas: I want to call this thinking model. It kind of, like, overthinks
9 00:01:09.460 ⇒ 00:01:14.199 Ryan Brosas: Yeah, it’s overthinked a lot, so I just stick with, JLM.
10 00:01:14.330 ⇒ 00:01:15.350 Ryan Brosas: 4.7.
11 00:01:15.350 ⇒ 00:01:18.300 Mustafa Raja: Did you… did you get to try Kimi 2.5?
12 00:01:18.500 ⇒ 00:01:19.689 Ryan Brosas: Everything’s pretty good.
13 00:01:20.080 ⇒ 00:01:24.109 Ryan Brosas: Titled, Kimi, but it’s kind of expensive, like, it’s.
14 00:01:24.110 ⇒ 00:01:29.760 Mustafa Raja: Oh, you can actually… hmm, yeah, it’s kind of expensive. I think we are hosting it, look, on Azure.
15 00:01:30.910 ⇒ 00:01:34.160 Mustafa Raja: So we will have it in our unit and stuff, you know?
16 00:01:34.710 ⇒ 00:01:41.100 Ryan Brosas: Yeah, that’s cool. It’s kind of, like, expensive, like, it’s like competing to untropic or something.
17 00:01:41.100 ⇒ 00:01:48.200 Mustafa Raja: Yeah, yeah, it’s competing now. I think it’s pretty good, and we will be hosting on Azure, so…
18 00:01:48.960 ⇒ 00:01:53.760 Mustafa Raja: At least for internal stuff, we’ll be able to use it for… For that, right?
19 00:01:55.170 ⇒ 00:01:58.090 Mustafa Raja: I don’t think GLM, we are hosting at all, right?
20 00:01:58.090 ⇒ 00:01:58.440 Ryan Brosas: TLM.
21 00:01:58.440 ⇒ 00:02:02.669 Mustafa Raja: I think we could… But, I think Kimi… Kimmy would be nice.
22 00:02:02.990 ⇒ 00:02:08.890 Ryan Brosas: Yeah. I’m currently using the coding plan, and I’m just burning all the tokens.
23 00:02:09.370 ⇒ 00:02:11.610 Mustafa Raja: Hmm, where do you use it, actually?
24 00:02:12.090 ⇒ 00:02:16.959 Ryan Brosas: I use on my, my coding system, so…
25 00:02:16.960 ⇒ 00:02:18.789 Mustafa Raja: No, no, no, like, where is it hosted for you?
26 00:02:20.020 ⇒ 00:02:25.520 Ryan Brosas: Oh, it’s a coding… what do they call this? A coding plan, like the DLM?
27 00:02:25.810 ⇒ 00:02:29.329 Mustafa Raja: Oh, so, so their, so their own hosting you’re using, right?
28 00:02:29.580 ⇒ 00:02:31.020 Ryan Brosas: Yeah, yeah, they’re, they’re planning…
29 00:02:31.020 ⇒ 00:02:34.369 Mustafa Raja: Oh, yeah, did you try OpenArt or something?
30 00:02:34.920 ⇒ 00:02:39.429 Ryan Brosas: a pen router… a pen router is kind of, like, expensive.
31 00:02:39.650 ⇒ 00:02:40.550 Mustafa Raja: Oh, okay, okay.
32 00:02:40.550 ⇒ 00:02:54.810 Ryan Brosas: Yeah, so I think shoots, if I’m going to, like, use, like, API something, I will go, like, shoots.com, shoots, .ai, sorry, shoots.ai.
33 00:02:54.950 ⇒ 00:02:57.789 Ryan Brosas: And… or, like, Olama Cloud, if…
34 00:02:58.050 ⇒ 00:03:01.089 Ryan Brosas: I’m just going to use, like, API.
35 00:03:01.320 ⇒ 00:03:10.089 Ryan Brosas: Because they have, like, pretty solid plan. Like, $20, it has, like, 6, 3K…
36 00:03:10.290 ⇒ 00:03:13.070 Ryan Brosas: API call, I guess, for shoots.
37 00:03:13.070 ⇒ 00:03:15.290 Mustafa Raja: Oh, that’s pretty, pretty generous, actually.
38 00:03:15.740 ⇒ 00:03:16.350 Ryan Brosas: Yeah.
39 00:03:17.290 ⇒ 00:03:26.200 Ryan Brosas: So, yeah, what did we, want to email, get an email to HubSpot, we also want to send them in specific…
40 00:03:26.460 ⇒ 00:03:27.790 Ryan Brosas: team falls.
41 00:03:28.030 ⇒ 00:03:33.839 Ryan Brosas: Yeah, for this, I think this is going to be set on HubSpot.
42 00:03:34.210 ⇒ 00:03:40.079 Ryan Brosas: I can set this up if you could record a Zoom click for me, or where you would want
43 00:03:40.460 ⇒ 00:03:43.179 Ryan Brosas: This… okay, so let me share…
44 00:03:43.850 ⇒ 00:03:48.170 Ryan Brosas: So basically, I think we can just… He’s, like.
45 00:03:48.630 ⇒ 00:03:55.070 Ryan Brosas: the natural HubSpot automation or, NHN, but I’m not sure if we are…
46 00:03:55.560 ⇒ 00:03:59.570 Ryan Brosas: I think we are going to move to Masra, right?
47 00:04:01.160 ⇒ 00:04:16.020 Mustafa Raja: Yeah, but this isn’t, this isn’t going to reflect that at all, you know? The emails that we are serving, or the files that we are serving, would be, or actually is in another server, it’s not in the platform, you know?
48 00:04:16.579 ⇒ 00:04:17.279 Ryan Brosas: Oh, okay.
49 00:04:17.880 ⇒ 00:04:20.950 Mustafa Raja: Yeah, so this isn’t, this isn’t connected to that.
50 00:04:22.490 ⇒ 00:04:37.550 Mustafa Raja: And we have everything that we need on the server side, so I just need you… I just need to push… push the… push the stuff to HubSpot, and then maybe you can create an automation to, you know, send the actual email. So, what I would need, really.
51 00:04:37.670 ⇒ 00:04:42.409 Mustafa Raja: is where the… where do I send the email? You know, where do you want the emails to be?
52 00:04:43.090 ⇒ 00:04:54.660 Ryan Brosas: Here, on contacts, then, you can just put the source name that is… those emails are from, like, lead magnet or, like, link
53 00:04:55.730 ⇒ 00:04:56.819 Ryan Brosas: Meaning, beginning?
54 00:04:57.390 ⇒ 00:05:03.189 Ryan Brosas: yeah, here, link in, then the contact sources can be, like… or I will,
55 00:05:04.860 ⇒ 00:05:07.240 Ryan Brosas: Yeah, I haven’t,
56 00:05:07.520 ⇒ 00:05:14.550 Ryan Brosas: added the sources’ details here. But yeah, just to make it this much more clear, I think
57 00:05:14.660 ⇒ 00:05:23.009 Ryan Brosas: contact sources details, I think you can, for example, if the leads are in Supabase or something, and you want to push it.
58 00:05:23.110 ⇒ 00:05:36.879 Ryan Brosas: push this on this. So, Supabis to HubSpot, you can, set the source name to LinkedIn, and then the contact sources details to Lead Magnet.
59 00:05:37.470 ⇒ 00:05:44.600 Ryan Brosas: lead magnet… depends on the lead magnet. If it’s, like, for DBT, Or, like…
60 00:05:45.340 ⇒ 00:05:48.939 Ryan Brosas: What else did you have? Like, insurance?
61 00:05:49.600 ⇒ 00:05:54.600 Ryan Brosas: What else are you doing?
62 00:05:54.600 ⇒ 00:06:05.020 Mustafa Raja: So what I, what I would have, the, the emails wouldn’t be coming from Superbase directly, right? Superbase, the, Superbase…
63 00:06:06.550 ⇒ 00:06:13.719 Mustafa Raja: Emails would actually be coming directly from the server when we serve the files, you know? So…
64 00:06:14.310 ⇒ 00:06:26.000 Mustafa Raja: Yeah, so in… I’m saying that if you have columns like name, company, full name, job title, so this all will be missing? We would only have email. Does that make sense
65 00:06:26.640 ⇒ 00:06:27.480 Mustafa Raja: Yeah, that makes…
66 00:06:27.480 ⇒ 00:06:28.000 Ryan Brosas: And…
67 00:06:28.160 ⇒ 00:06:36.120 Ryan Brosas: Yeah, that’s, that’s okay, I think, we have Apollo integrations, so, I’m not sure if…
68 00:06:36.710 ⇒ 00:06:46.569 Ryan Brosas: if, including the… what do you call this? The name or something, but I think it’s easy to do some enrichment
69 00:06:46.890 ⇒ 00:06:53.750 Ryan Brosas: based on email, then, you know, first name and last name, and just the link in. But yeah, I think that would be…
70 00:06:53.950 ⇒ 00:07:00.439 Ryan Brosas: Awesome, or much more better if, if we only got the email, because that’s…
71 00:07:00.440 ⇒ 00:07:03.289 Mustafa Raja: That’s easy to, like, get.
72 00:07:03.290 ⇒ 00:07:05.249 Ryan Brosas: If they are available on Apollo.
73 00:07:05.630 ⇒ 00:07:06.189 Mustafa Raja: But if it’s not…
74 00:07:06.190 ⇒ 00:07:14.320 Ryan Brosas: If not, I can just do… I can just, you know, do a quick enrichment on clay and put them…
75 00:07:14.720 ⇒ 00:07:15.850 Ryan Brosas: Again, here.
76 00:07:16.080 ⇒ 00:07:24.369 Mustafa Raja: Okay, okay. One more question. Why are, in the, in the contact sources detail, why are we… why are we naming this lead magnet?
77 00:07:25.000 ⇒ 00:07:30.049 Ryan Brosas: Yeah, for the, for the lead magnet, because we want to…
78 00:07:30.160 ⇒ 00:07:36.070 Ryan Brosas: See, where they… where they… what campaign is… Effective.
79 00:07:36.400 ⇒ 00:07:45.760 Ryan Brosas: So, if we have, like, you know, the method one, which is, DBT, if that, if there’s, like, a lot of traction.
80 00:07:45.940 ⇒ 00:07:59.720 Ryan Brosas: or it doesn’t, we will kill the campaign and move over to another. So that’s what… that’s the reason that we want to have attribution of, like, added attribution for the lead magnet.
81 00:08:00.950 ⇒ 00:08:07.859 Mustafa Raja: Okay, so, contact source detail is actually just which,
82 00:08:08.370 ⇒ 00:08:13.570 Mustafa Raja: which campaign, we got the email from, right? Is that correct?
83 00:08:14.070 ⇒ 00:08:14.910 Ryan Brosas: Yes.
84 00:08:15.760 ⇒ 00:08:19.819 Mustafa Raja: Okay, we are also adding UTM.
85 00:08:20.050 ⇒ 00:08:28.040 Mustafa Raja: So we might be able to track the exact campaign, too. So, would we still want, lead magnet as prefix?
86 00:08:30.120 ⇒ 00:08:30.750 Ryan Brosas: Sorry?
87 00:08:31.680 ⇒ 00:08:35.230 Mustafa Raja: Do we still want lead magnet as prefix to the campaign name?
88 00:08:36.390 ⇒ 00:08:38.849 Ryan Brosas: Yeah, I think we can…
89 00:08:39.120 ⇒ 00:08:44.290 Ryan Brosas: We can set that as lead magnet slash dbt, or for specific…
90 00:08:45.180 ⇒ 00:08:48.690 Ryan Brosas: Specific, content campaign that we have.
91 00:08:49.150 ⇒ 00:08:50.220 Mustafa Raja: Yeah, okay.
92 00:08:50.740 ⇒ 00:08:59.990 Mustafa Raja: And then for the next part, that’s going to be actually sending the copy as email. How would we handle that here?
93 00:09:01.190 ⇒ 00:09:13.310 Ryan Brosas: Yeah, that would be, yeah, I haven’t really thought… About that,
94 00:09:14.370 ⇒ 00:09:16.739 Ryan Brosas: So, yeah, I think I will…
95 00:09:16.740 ⇒ 00:09:18.820 Mustafa Raja: Can you send emails from HubSpot?
96 00:09:19.380 ⇒ 00:09:26.280 Ryan Brosas: Yeah, we can send email via HubSpot, but it’s going to be, like, where is that?
97 00:09:28.370 ⇒ 00:09:31.120 Ryan Brosas: Where is that?
98 00:09:39.290 ⇒ 00:09:41.919 Ryan Brosas: Okay, just see here…
99 00:09:47.440 ⇒ 00:09:48.729 Ryan Brosas: From that tier.
100 00:09:49.180 ⇒ 00:09:51.170 Ryan Brosas: Okay,
101 00:09:55.760 ⇒ 00:09:57.759 Ryan Brosas: Email, email, email him in.
102 00:10:04.260 ⇒ 00:10:05.170 Ryan Brosas: Yeah.
103 00:10:12.590 ⇒ 00:10:13.930 Ryan Brosas: Okay…
104 00:10:13.930 ⇒ 00:10:15.259 Mustafa Raja: And we can automate this.
105 00:10:15.740 ⇒ 00:10:19.710 Ryan Brosas: Yeah, I think we can automate this via workflow,
106 00:10:19.880 ⇒ 00:10:23.540 Ryan Brosas: I’m not sure if we want to use the try emails…
107 00:10:23.980 ⇒ 00:10:26.690 Ryan Brosas: So, we have a email vote here.
108 00:10:27.130 ⇒ 00:10:35.050 Ryan Brosas: But, yeah, I think, we can just add, like, another workflow for each lead magnet.
109 00:10:35.320 ⇒ 00:10:37.850 Ryan Brosas: That we’re… that this is going to be, like.
110 00:10:38.040 ⇒ 00:10:42.239 Ryan Brosas: That will enter as a lead magnet.
111 00:10:42.740 ⇒ 00:10:47.609 Ryan Brosas: Category, or… contact source details.
112 00:10:47.790 ⇒ 00:10:50.109 Ryan Brosas: I think I can set that up.
113 00:10:50.170 ⇒ 00:10:52.559 Mustafa Raja: So, yeah,
114 00:10:55.470 ⇒ 00:11:01.690 Mustafa Raja: We would be… we would only be linking… linking to the same file, or we would actually be sending the PDF?
115 00:11:03.540 ⇒ 00:11:08.050 Ryan Brosas: Yeah, I think we will be linking the PDF,
116 00:11:08.050 ⇒ 00:11:13.099 Mustafa Raja: So it’s still going to be from files.brainforge.ai, it’s going to be a link.
117 00:11:13.430 ⇒ 00:11:19.169 Ryan Brosas: Yeah, because I think if we included the d- the file?
118 00:11:19.510 ⇒ 00:11:30.780 Ryan Brosas: I think that will go to spam, or… yeah, that will go to spam, so I think linking it on the email would be the best approach here.
119 00:11:35.230 ⇒ 00:11:40.039 Ryan Brosas: Or… Yeah, let me check on how.
120 00:11:40.040 ⇒ 00:11:55.520 Mustafa Raja: I think, yeah, yeah, yeah, I think we would need… I would need one more column here to, you know, sort of actually have the link here, because, if I don’t have… if I don’t have the link of the file here, I don’t know how we would be able to automate that, you know?
121 00:11:56.000 ⇒ 00:12:03.949 Ryan Brosas: Yeah, yeah, definitely. I’ll just, add another link here, like… Or, specifically for lead magnet.
122 00:12:04.580 ⇒ 00:12:12.489 Mustafa Raja: Yeah, I guess, I guess we could, I could use contact notes. Let me know if this is a good column to use to put the link in.
123 00:12:12.870 ⇒ 00:12:13.980 Mustafa Raja: for the file?
124 00:12:15.140 ⇒ 00:12:16.370 Ryan Brosas: contact nodes.
125 00:12:16.800 ⇒ 00:12:19.229 Ryan Brosas: Yeah, I think that’s fine.
126 00:12:19.430 ⇒ 00:12:22.960 Ryan Brosas: I can just move it, love it.
127 00:12:23.100 ⇒ 00:12:25.529 Ryan Brosas: around when, like, I have, like.
128 00:12:25.680 ⇒ 00:12:34.030 Ryan Brosas: some free, capabilities to, to do some, HubSpot Stuff.
129 00:12:34.700 ⇒ 00:12:36.060 Mustafa Raja: Okay, yeah.
130 00:12:36.380 ⇒ 00:12:38.390 Ryan Brosas: So, so, so…
131 00:12:38.480 ⇒ 00:12:46.570 Mustafa Raja: So this is fine, then, right? The contact notes as, as links to the files, right? Yeah, that’s fine. Or do you want a new column?
132 00:12:46.990 ⇒ 00:12:48.149 Mustafa Raja: I’m fine with me.
133 00:12:48.450 ⇒ 00:12:55.870 Ryan Brosas: I think that’s fine, I can just adjust it later. I haven’t really adjusted the contact sources. It should be sources
134 00:12:55.980 ⇒ 00:13:02.849 Ryan Brosas: details, then contactors’ details is kind of, like, you know, long, and we are…
135 00:13:02.850 ⇒ 00:13:04.240 Mustafa Raja: Their cars.
136 00:13:04.240 ⇒ 00:13:08.949 Ryan Brosas: Hopefully, like, like, consolidating the… the fields, though.
137 00:13:09.100 ⇒ 00:13:10.940 Mustafa Raja: I haven’t updated this.
138 00:13:11.360 ⇒ 00:13:20.259 Mustafa Raja: Okay, whenever you do that, let me know also, because I’d want to make sure that, server is selecting the correct columns or not.
139 00:13:20.590 ⇒ 00:13:21.280 Ryan Brosas: Yeah, yeah.
140 00:13:22.340 ⇒ 00:13:31.549 Mustafa Raja: Because if we change the name later, the server might not be able to recognize these columns. So, whenever you do change those, let me know. I’ll just double-check that.
141 00:13:31.830 ⇒ 00:13:32.930 Ryan Brosas: Yeah, yeah, definitely.
142 00:13:34.300 ⇒ 00:13:35.359 Mustafa Raja: Okay, then
143 00:13:35.690 ⇒ 00:13:42.429 Mustafa Raja: Okay, then, let me, let me, let me set up this, let me set up sending the emails to here.
144 00:13:42.660 ⇒ 00:13:48.570 Mustafa Raja: And then… Let me know if you’d be able to take care of the email itself.
145 00:13:49.590 ⇒ 00:13:58.220 Ryan Brosas: Yeah, yeah, definitely. I’ll just, notify you whenever I need, Help in setting that automation.
146 00:13:58.220 ⇒ 00:13:58.930 Mustafa Raja: Yeah.
147 00:13:59.270 ⇒ 00:14:00.979 Ryan Brosas: I just need to, like.
148 00:14:01.610 ⇒ 00:14:13.909 Ryan Brosas: Set that up and test that over and over, so we have that, you know, campaign running, or that automation set for this specific usage.
149 00:14:15.040 ⇒ 00:14:15.750 Mustafa Raja: Yeah.
150 00:14:17.000 ⇒ 00:14:18.000 Mustafa Raja: That’s fine.
151 00:14:18.410 ⇒ 00:14:19.040 Ryan Brosas: Okay.
152 00:14:19.340 ⇒ 00:14:20.100 Ryan Brosas: So, yeah.
153 00:14:20.100 ⇒ 00:14:20.770 Mustafa Raja: Nope.
154 00:14:23.110 ⇒ 00:14:31.730 Mustafa Raja: I’ll send data… I’ll send some data, in HubSpot by the end of day, and maybe tomorrow, you’ll have some data to work with for emails.
155 00:14:32.730 ⇒ 00:14:37.870 Ryan Brosas: Yeah, definitely. That would be really, really helpful, because I can start working on that.
156 00:14:37.870 ⇒ 00:14:38.370 Mustafa Raja: Yeah, yeah.
157 00:14:38.370 ⇒ 00:14:45.430 Ryan Brosas: And we, they are just, you know, want to ramp up the… the lead magnet and such.
158 00:14:45.790 ⇒ 00:14:48.340 Mustafa Raja: So, so, okay.
159 00:14:48.480 ⇒ 00:14:57.660 Mustafa Raja: So, so we, so the campaigns that we run, on LinkedIn and stuff, we call that lead magnet, is that correct?
160 00:14:58.170 ⇒ 00:15:08.050 Ryan Brosas: Yeah, if we are including, like, for example, like, here on…
161 00:15:13.310 ⇒ 00:15:30.380 Ryan Brosas: if we are including something like this, like, for example, like, we are showing our, ROI calculator, and there’s the thing that, Luke is… Luke, did, which is the insurance audit Rain Forge.
162 00:15:30.620 ⇒ 00:15:39.800 Ryan Brosas: And this is something that we want to track as well, and there’s also, like, some other stuff that we are sending. For example, the…
163 00:15:40.210 ⇒ 00:15:41.440 Ryan Brosas: audit release.
164 00:15:41.850 ⇒ 00:15:46.000 Ryan Brosas: Where is that study?
165 00:15:46.530 ⇒ 00:15:53.670 Ryan Brosas: No, that’s not that. Unfold this.
166 00:15:56.070 ⇒ 00:16:01.479 Ryan Brosas: Not used to… I’m involved, right?
167 00:16:03.700 ⇒ 00:16:04.640 Ryan Brosas: And…
168 00:16:12.770 ⇒ 00:16:13.740 Ryan Brosas: Excellent.
169 00:16:14.910 ⇒ 00:16:15.850 Ryan Brosas: Yeah.
170 00:16:17.520 ⇒ 00:16:19.089 Ryan Brosas: Yeah, it’s just the same.
171 00:16:19.240 ⇒ 00:16:23.050 Ryan Brosas: But, yeah, we are including, like, some…
172 00:16:29.110 ⇒ 00:16:36.930 Mustafa Raja: files where we link the files, files.brainforce.ai stuff, that’s also considered a lead magnet, right?
173 00:16:37.370 ⇒ 00:16:38.850 Ryan Brosas: Yeah, for example, this.
174 00:16:38.850 ⇒ 00:16:39.230 Mustafa Raja: Yeah, yeah, yeah.
175 00:16:39.230 ⇒ 00:16:58.510 Ryan Brosas: We are, putting this as a lead magnet, but yeah, we want to, like, also, like, if there’s, like, a gated, something here, then we can send them the, the PDF as well, like, the link to the, to the PDF.
176 00:16:58.780 ⇒ 00:17:01.470 Ryan Brosas: So, they have, like, you know, link…
177 00:17:01.670 ⇒ 00:17:09.259 Ryan Brosas: and personal URL for them to see the Mixed panel one. That’s the example.
178 00:17:09.540 ⇒ 00:17:12.209 Ryan Brosas: But, yeah, I need to set that up.
179 00:17:13.690 ⇒ 00:17:15.970 Mustafa Raja: Okay… that’s good.
180 00:17:16.319 ⇒ 00:17:20.749 Mustafa Raja: Okay, that gave me some clarifications on my questions. Thank you so much.
181 00:17:20.960 ⇒ 00:17:22.369 Mustafa Raja: I’ll work on this one.
182 00:17:22.810 ⇒ 00:17:23.599 Ryan Brosas: Thank you!
183 00:17:24.180 ⇒ 00:17:28.490 Mustafa Raja: Thank you. I’ll be in contact with you then, once I… once I get this stuff right.
184 00:17:30.330 ⇒ 00:17:31.190 Ryan Brosas: Awesome. Thank you, bye.
185 00:17:31.540 ⇒ 00:17:32.390 Ryan Brosas: Bye-bye!