Meeting Title: Brainforge Content Strategy Sync Date: 2026-02-10 Meeting participants: Luke Scorziell, Michele Altomare
WEBVTT
1 00:01:03.920 ⇒ 00:01:04.959 Luke Scorziell: Yo.
2 00:01:05.170 ⇒ 00:01:06.820 Michele Altomare: Let’s see, there we go.
3 00:01:07.380 ⇒ 00:01:08.250 Luke Scorziell: How are you doing?
4 00:01:08.650 ⇒ 00:01:10.179 Michele Altomare: Good, man, how’s it going?
5 00:01:10.430 ⇒ 00:01:12.319 Luke Scorziell: Give me one second, I’ll get mine.
6 00:01:12.710 ⇒ 00:01:15.660 Luke Scorziell: You’re good. Cameron. Spent the morning at the…
7 00:01:16.250 ⇒ 00:01:18.830 Luke Scorziell: DMV in the post office getting a…
8 00:01:19.560 ⇒ 00:01:21.690 Luke Scorziell: My passport and real ID stuff.
9 00:01:22.350 ⇒ 00:01:23.270 Luke Scorziell: What the heck?
10 00:01:23.270 ⇒ 00:01:24.929 Michele Altomare: Are you traveling out of the country soon?
11 00:01:25.350 ⇒ 00:01:29.450 Luke Scorziell: No, I’ve been meaning to get my Real ID for a while.
12 00:01:29.880 ⇒ 00:01:32.130 Luke Scorziell: And just every time I go on a flight.
13 00:01:32.470 ⇒ 00:01:35.450 Luke Scorziell: like, inside the U.S, they, like.
14 00:01:36.140 ⇒ 00:01:39.280 Luke Scorziell: Kind of get pissed at me, because I don’t have… I don’t have a real idea.
15 00:01:40.180 ⇒ 00:01:45.970 Michele Altomare: What do they call… does real ID mean something now as a proper noun? A real ID just as in, like…
16 00:01:46.100 ⇒ 00:01:47.610 Michele Altomare: More than a driver’s license.
17 00:01:47.830 ⇒ 00:01:52.989 Luke Scorziell: It’s like, you gotta, like, go to the DMV and schedule, like, a…
18 00:01:53.400 ⇒ 00:02:00.800 Luke Scorziell: special appointment, and then bring your passport, and it can’t be… so I did that, but my passport’s expired.
19 00:02:00.970 ⇒ 00:02:04.980 Luke Scorziell: So they wouldn’t take it, so I’d go… anyways, it was like a whole…
20 00:02:05.460 ⇒ 00:02:06.350 Michele Altomare: But…
21 00:02:06.350 ⇒ 00:02:09.369 Luke Scorziell: Yeah, I guess, I don’t know if every state is needing to do it.
22 00:02:09.509 ⇒ 00:02:12.169 Luke Scorziell: I think California’s, like, big on it right now.
23 00:02:12.670 ⇒ 00:02:16.030 Michele Altomare: I’ve seen the ads for it on TV. I mean, how is the DMV?
24 00:02:16.540 ⇒ 00:02:21.169 Michele Altomare: DMV’s probably notoriously trash everywhere, but how is it in California?
25 00:02:21.340 ⇒ 00:02:27.649 Luke Scorziell: Honestly, I didn’t have the worst experience. I mean, it would have been nice if they could have accepted my passport.
26 00:02:28.190 ⇒ 00:02:28.690 Luke Scorziell: But…
27 00:02:28.690 ⇒ 00:02:29.750 Michele Altomare: And they need to take it.
28 00:02:29.970 ⇒ 00:02:35.330 Luke Scorziell: No, it expired in November, which, honestly, I’m like, It’s not that long ago.
29 00:02:36.430 ⇒ 00:02:37.520 Luke Scorziell: But…
30 00:02:37.860 ⇒ 00:02:48.830 Michele Altomare: they’re so nitpicky with their stuff. In Texas, so… similarly, like, I’ve been here for coming up on 3 years now, and I still have a Florida driver’s license. I actually have it right here.
31 00:02:49.620 ⇒ 00:02:52.699 Michele Altomare: But I wanted to get a Texas one, just to get current.
32 00:02:52.890 ⇒ 00:02:54.019 Michele Altomare: And when I went…
33 00:02:54.020 ⇒ 00:02:54.380 Luke Scorziell: Yeah.
34 00:02:55.150 ⇒ 00:02:59.630 Michele Altomare: the DMV here, it was the same thing. Like, they asked for a passport. Mine’s back in Florida.
35 00:02:59.630 ⇒ 00:03:00.880 Luke Scorziell: But I had, like…
36 00:03:01.020 ⇒ 00:03:02.490 Michele Altomare: all sorts of…
37 00:03:02.920 ⇒ 00:03:13.069 Michele Altomare: I had, like, my lease from my, my building, multiple state, like, pay stubs from the last couple years, utility bills, my current Florida driver’s license, they’re like, yeah, sorry.
38 00:03:13.270 ⇒ 00:03:16.189 Michele Altomare: And then at the same time, the guy next to me.
39 00:03:18.640 ⇒ 00:03:25.970 Michele Altomare: politics completely aside, Texas, like any state, has its, like, migration stuff happening right now, but a guy showed up with, like, a…
40 00:03:26.290 ⇒ 00:03:27.650 Michele Altomare: No idea.
41 00:03:27.790 ⇒ 00:03:36.990 Michele Altomare: And he was next to me, so I heard the whole conversation. And they’re like, well, would you have anything? And he’s like, oh, I have, like, a signed church document from community service for picking up trash.
42 00:03:37.170 ⇒ 00:03:39.160 Michele Altomare: And he was trying to get, like, a…
43 00:03:39.440 ⇒ 00:03:45.760 Michele Altomare: temporary driver… like, some ID for something, and they’re like, oh… That’s fine.
44 00:03:45.990 ⇒ 00:03:49.809 Michele Altomare: And then he gets, like, some plastic printout. I’m like, bro, this is insane.
45 00:03:50.000 ⇒ 00:03:51.090 Michele Altomare: It’s crazy.
46 00:03:51.090 ⇒ 00:03:51.530 Luke Scorziell: booth.
47 00:03:51.530 ⇒ 00:03:57.729 Michele Altomare: nice guy, but I was like, dude, you can show up with a book, a library of stuff, it’s not what they want, and then…
48 00:03:58.610 ⇒ 00:04:01.310 Luke Scorziell: Yeah, that’s crazy. I know. Yeah, it’s,
49 00:04:01.580 ⇒ 00:04:04.100 Luke Scorziell: I don’t know, dude, the government stuff is, like…
50 00:04:04.830 ⇒ 00:04:08.380 Luke Scorziell: I feel like half the time, it depends on who you get at the service counter.
51 00:04:08.380 ⇒ 00:04:09.769 Michele Altomare: 100%, 100%.
52 00:04:09.770 ⇒ 00:04:14.380 Luke Scorziell: And like… yeah, it was funny too, because I went to the…
53 00:04:16.360 ⇒ 00:04:21.959 Luke Scorziell: the post office, because I get to do my passport stuff, because I’m like, I’m just not going to do this if I don’t do it right now.
54 00:04:22.250 ⇒ 00:04:28.059 Luke Scorziell: And then, yeah, First Lady was, like, pretty rude, and then I was in line waiting, and then…
55 00:04:28.190 ⇒ 00:04:36.250 Luke Scorziell: the rest of the post office employees were actually really nice, and they were, like, helping me along. Then I got out of line for something, because they asked me to, and then…
56 00:04:36.740 ⇒ 00:04:48.419 Luke Scorziell: this, like, teenage girl that was behind me, like, and her mom, like, moved up, and then when I came back, I was like, oh, could, you know, do you mind if I go back into the spot that I had? And she’s like.
57 00:04:48.570 ⇒ 00:04:54.389 Luke Scorziell: No, I’m just gonna… and I was, like, the girl’s, like, giving me sass, and I was like…
58 00:04:54.890 ⇒ 00:05:01.100 Luke Scorziell: Okay, whatever. So then I said, like, one more time, I was like, like, I’ve been here for, like, an hour, so I’m just trying to, like, get through.
59 00:05:01.100 ⇒ 00:05:02.519 Michele Altomare: And then.
60 00:05:02.990 ⇒ 00:05:09.160 Luke Scorziell: She, like, wouldn’t do anything. But then, dude, it was so funny, the guy behind the counter at the post office, as they’re going up.
61 00:05:09.360 ⇒ 00:05:13.319 Luke Scorziell: He’s like, yeah,
62 00:05:13.530 ⇒ 00:05:24.509 Luke Scorziell: could you guys wait so he can go first? Because he just needs to get his passport photo taken. So he let me cut in front of him, or, I mean, I guess have my original spot back.
63 00:05:24.510 ⇒ 00:05:25.150 Michele Altomare: Good,
64 00:05:25.150 ⇒ 00:05:26.889 Luke Scorziell: I was just like, this is so funny.
65 00:05:27.230 ⇒ 00:05:30.270 Luke Scorziell: Some knee against the teenagers this morning.
66 00:05:31.840 ⇒ 00:05:36.889 Michele Altomare: Social etiquette goes out the door, even though everybody can admit that, like, it’s just a terrible place to be.
67 00:05:37.530 ⇒ 00:05:41.759 Luke Scorziell: Yeah, yeah, yeah, I know, I’m like… I’m like, okay, like, I don’t want to be here any more than you do, but…
68 00:05:42.190 ⇒ 00:05:45.849 Michele Altomare: How’s the day been otherwise? Up to speed?
69 00:05:45.850 ⇒ 00:05:54.110 Luke Scorziell: Dude, yeah, this is good timing for our meeting. Cause, yeah, I think…
70 00:05:55.110 ⇒ 00:06:09.970 Luke Scorziell: I’m trying to fit… like, I feel like I know the video stuff’s important. Right now, I’ve been trying to get the, like, content just going in general, and that’s, like, been a big… a bit of a lift to just get the, like, machine moving. But now that we’re moving.
71 00:06:11.370 ⇒ 00:06:15.330 Luke Scorziell: I ended up pulling up your brief, too.
72 00:06:15.470 ⇒ 00:06:19.620 Luke Scorziell: Like, I’m meeting with a partner with Omni later today.
73 00:06:19.730 ⇒ 00:06:20.829 Luke Scorziell: Okay.
74 00:06:21.430 ⇒ 00:06:27.740 Luke Scorziell: So, like, I think I have an hour in between our meeting and that meeting, so I’m gonna do some prep and stuff.
75 00:06:28.190 ⇒ 00:06:31.150 Luke Scorziell: And…
76 00:06:31.150 ⇒ 00:06:35.099 Michele Altomare: The vendor stuff… I guess you’re gonna get into it now, but the partnerships and everything…
77 00:06:35.550 ⇒ 00:06:41.759 Michele Altomare: going across the board. It sounds like the relationships are going well, from what I’ve gathered with you, Tom.
78 00:06:42.110 ⇒ 00:06:48.600 Luke Scorziell: Yeah, I think that’s, going well. I think the, like, key…
79 00:06:50.060 ⇒ 00:06:51.360 Luke Scorziell: Let me just pull up your ignition.
80 00:06:51.770 ⇒ 00:06:55.040 Luke Scorziell: Yeah, they… like…
81 00:06:55.590 ⇒ 00:07:09.039 Luke Scorziell: Utam’s handling most of, like, the sales and relational side of the partnerships, as far as, like, getting new clients and whatnot. I think I’m trying to build up more of, like, the relationship with the marketing teams at the client.
82 00:07:09.360 ⇒ 00:07:11.640 Luke Scorziell: Are the partners, and so…
83 00:07:11.860 ⇒ 00:07:23.979 Luke Scorziell: that’s kind of where, like, basically, as I’m thinking about this meeting, it’s like, there are different categories to me of content that I can pitch that we can do together. So there’s, like, just general, like, thought leadership.
84 00:07:24.280 ⇒ 00:07:30.620 Luke Scorziell: LinkedIn posts that are, like, not that complicated, and…
85 00:07:31.310 ⇒ 00:07:35.830 Luke Scorziell: Or pretty much just text with, like, a…
86 00:07:36.470 ⇒ 00:07:39.089 Luke Scorziell: Some kind of, like, carousel or graphic.
87 00:07:39.260 ⇒ 00:07:40.780 Luke Scorziell: And then there’s, like…
88 00:07:40.960 ⇒ 00:07:46.959 Luke Scorziell: medium-level, like, demos with, like, a Loom, or I guess we’re not using Loom anymore, but, like, a…
89 00:07:47.330 ⇒ 00:07:54.429 Luke Scorziell: like a Zoom clip, or, like, someone basically screen recording and going through, and then we added that together. So we had one of our engineers do that.
90 00:07:54.570 ⇒ 00:08:05.539 Luke Scorziell: And then I’m thinking, so that… we’ve… we’re doing two of those, or we did one last week, it went pretty well, and then I… we’re gonna do another one on Thursday for a different partner.
91 00:08:07.580 ⇒ 00:08:13.790 Luke Scorziell: And expecting that to do well, too. So then I’m kind of thinking that maybe the work that we’re thinking about can be, like.
92 00:08:13.930 ⇒ 00:08:20.249 Luke Scorziell: The next step up from that, which is more of, like, a produced… Version of, like,
93 00:08:21.810 ⇒ 00:08:23.440 Luke Scorziell: You were Tom walking through?
94 00:08:23.610 ⇒ 00:08:31.840 Luke Scorziell: some of the partner demos, I don’t… I don’t know, I guess, like, maybe if you want to walk me through your brief too, but I want to find, like, what’s the best use of…
95 00:08:33.679 ⇒ 00:08:37.089 Luke Scorziell: like, your skills and talents, because, like, if…
96 00:08:37.340 ⇒ 00:08:46.279 Luke Scorziell: Yeah, just as I’m processing out loud now, I’m like, well, you know, is it worth it to do, like, walkthroughs with, like, a cool in-person thing, or is it better to do, like.
97 00:08:46.950 ⇒ 00:08:49.479 Luke Scorziell: Some kind of interview format.
98 00:08:49.920 ⇒ 00:08:50.620 Michele Altomare: Huh.
99 00:08:50.950 ⇒ 00:08:51.990 Luke Scorziell: So, and then…
100 00:08:51.990 ⇒ 00:08:54.750 Michele Altomare: The second piece… oh, sorry, keep going.
101 00:08:54.750 ⇒ 00:08:56.779 Luke Scorziell: Yeah, last thing would just be, like, the…
102 00:08:57.190 ⇒ 00:09:02.509 Luke Scorziell: And I’m sure there are more intermediary steps in between this, but… was, like, I…
103 00:09:02.650 ⇒ 00:09:05.740 Luke Scorziell: at some point, I kind of want to pitch, like, doing a,
104 00:09:06.780 ⇒ 00:09:10.990 Luke Scorziell: like, customer testimonial type video. Probably, like.
105 00:09:11.260 ⇒ 00:09:16.880 Luke Scorziell: With a production company, and do… like…
106 00:09:17.450 ⇒ 00:09:25.990 Luke Scorziell: So that’s, like, the top of the line for me, in terms of content. So I’m kind of viewing it as a ladder where we’re almost, like, working our way up and seeing what works.
107 00:09:25.990 ⇒ 00:09:29.109 Michele Altomare: Sure, for sure. Yeah, I mean.
108 00:09:29.770 ⇒ 00:09:33.749 Michele Altomare: when we had first talked, whatever that was at this point, if it was in December.
109 00:09:34.260 ⇒ 00:09:34.620 Luke Scorziell: Yeah.
110 00:09:34.620 ⇒ 00:09:39.949 Michele Altomare: From conversations with Tom, it sounded like there was a ton of stuff to pick up.
111 00:09:40.090 ⇒ 00:09:45.590 Michele Altomare: A ton of stuff to pick up, on the go-to-market front, so…
112 00:09:46.140 ⇒ 00:09:47.690 Michele Altomare: And it makes sense what you’re saying, that…
113 00:09:47.920 ⇒ 00:09:50.770 Michele Altomare: It’s like, okay, let’s find the balance between…
114 00:09:51.060 ⇒ 00:10:03.450 Michele Altomare: all of the involved parties that have to come together to make it, so, like, you, me, maybe one of the brain forge editors, and then Utom’s time, but then also line it up with
115 00:10:04.400 ⇒ 00:10:08.059 Michele Altomare: Like, the pyramid, as you sort of, you know, laid it out.
116 00:10:08.190 ⇒ 00:10:15.380 Michele Altomare: But, like, the low-hanging fruit and none. Is the mixed panel event… Is this one of the…
117 00:10:16.210 ⇒ 00:10:18.540 Michele Altomare: That’s what the next upcoming, like, big…
118 00:10:20.440 ⇒ 00:10:24.300 Michele Altomare: what would you call it? Yeah. Is that you guys are trying to ramp up for?
119 00:10:24.930 ⇒ 00:10:28.400 Luke Scorziell: Yeah, so we’ve got a demo video coming out.
120 00:10:28.510 ⇒ 00:10:30.200 Luke Scorziell: Thursday, on that?
121 00:10:30.650 ⇒ 00:10:37.080 Luke Scorziell: And then…
122 00:10:37.350 ⇒ 00:10:46.429 Luke Scorziell: And then, like, then we’re… then it’s like, I would like to have someone there to film at the event, because it’s like… and I don’t know, Hannah’s more organizing that.
123 00:10:47.370 ⇒ 00:10:48.739 Michele Altomare: That year in Austin.
124 00:10:49.110 ⇒ 00:10:50.369 Luke Scorziell: Yes, yeah, yeah.
125 00:10:51.330 ⇒ 00:10:56.419 Luke Scorziell: So… Because in my mind, that’s the kind of stuff that shows that we’re, like, real, legit.
126 00:10:56.930 ⇒ 00:11:00.370 Luke Scorziell: Like, there’s, like, actual people, relationships, it’s not just, like…
127 00:11:00.670 ⇒ 00:11:05.690 Luke Scorziell: Bunch of people, like, outsourcing, behind their, you know, My dad’s true.
128 00:11:05.900 ⇒ 00:11:16.320 Michele Altomare: Is that where… so, MixedPanel’s team will be there, right? So, Uten will have some conversation with somebody there, and if that tees up for something.
129 00:11:16.320 ⇒ 00:11:21.329 Luke Scorziell: Yeah, there should be some people from Mixpanel there, there should be product analytics leaders.
130 00:11:21.550 ⇒ 00:11:30.870 Luke Scorziell: Who are either already using Mixpanel, or are… evaluating Mixpanel, I think…
131 00:11:34.250 ⇒ 00:11:40.819 Luke Scorziell: Yeah, that… I mean, now that we’re talking about this a lot, like, if… and I know that if there is a way for…
132 00:11:41.020 ⇒ 00:11:44.840 Luke Scorziell: us to get some kind of customer interviews where, like, Utom.
133 00:11:45.850 ⇒ 00:11:46.360 Michele Altomare: Yep.
134 00:11:46.360 ⇒ 00:11:49.439 Luke Scorziell: Sits down for even, like, 5 minutes or less.
135 00:11:49.960 ⇒ 00:11:56.620 Luke Scorziell: with people who are already using Mixpanel, and then just gets their stories, and then that’s something we can kind of, like, post for.
136 00:11:56.620 ⇒ 00:11:57.300 Michele Altomare: Mmm.
137 00:11:57.420 ⇒ 00:12:03.740 Luke Scorziell: the next few… few weeks after that, like, that would be really cool. I guess…
138 00:12:06.140 ⇒ 00:12:13.899 Luke Scorziell: Yeah, so that’s one bucket, and then the other partners that I’m thinking about are Omni and Snowflake, so those are probably the two.
139 00:12:17.910 ⇒ 00:12:24.909 Michele Altomare: On the priority list of potential things to be working on then, do you have an idea in your mind where to kind of…
140 00:12:25.020 ⇒ 00:12:31.990 Michele Altomare: Amen. Because I think, even what we’re talking with, So, from conversations with him.
141 00:12:33.330 ⇒ 00:12:42.570 Michele Altomare: After hours, and then also just what I’m seeing in the Slack, because I saw what you guys are doing. You mentioned you’re not using Loom anymore. I don’t know if you’re using, like, Tele or Screen Recorder?
142 00:12:42.570 ⇒ 00:12:42.900 Luke Scorziell: It’s like.
143 00:12:42.900 ⇒ 00:12:43.270 Michele Altomare: Beautiful.
144 00:12:43.270 ⇒ 00:12:44.330 Luke Scorziell: What’s their sign.
145 00:12:44.330 ⇒ 00:12:48.230 Michele Altomare: Okay, okay. Is that the one where it, like, tracks the mouse and you guys are doing…
146 00:12:49.050 ⇒ 00:12:51.170 Michele Altomare: Like, some type of demo walkthrough.
147 00:12:52.360 ⇒ 00:12:58.630 Luke Scorziell: I mean, we can do that for demo walkthroughs, or we can get a nicer software. I think it’s, like, literally
148 00:12:58.770 ⇒ 00:13:05.119 Luke Scorziell: Zoom clips was, like, included in our Zoom subscription, I think. I don’t think it’s anything, like, fancy.
149 00:13:05.280 ⇒ 00:13:08.859 Michele Altomare: Oh, it’s, like, literal clips out of, like, Zoom US.
150 00:13:09.540 ⇒ 00:13:12.100 Luke Scorziell: Yeah. Okay, okay, got it.
151 00:13:12.100 ⇒ 00:13:13.630 Michele Altomare: Oh, stop.
152 00:13:13.630 ⇒ 00:13:15.400 Luke Scorziell: Not, not, not anything, like…
153 00:13:19.050 ⇒ 00:13:22.400 Michele Altomare: I mean, yeah, so from the more higher-end production stuff.
154 00:13:23.110 ⇒ 00:13:29.060 Michele Altomare: I don’t know if you looked… I know you looked through the scope a bit, like, between…
155 00:13:31.480 ⇒ 00:13:35.130 Michele Altomare: From our conversations up to now, does…
156 00:13:35.250 ⇒ 00:13:42.370 Michele Altomare: this higher production content, and the way that you’re pitching it, like you said, to these marketing teams, which are a little bit separate from the salespeople who Tum talks with.
157 00:13:43.660 ⇒ 00:13:46.470 Michele Altomare: Those type of collaborations, is that…
158 00:13:46.910 ⇒ 00:13:49.510 Michele Altomare: Like, the priority, or how are you looking?
159 00:13:49.630 ⇒ 00:13:51.070 Michele Altomare: How are you looking at it?
160 00:13:52.160 ⇒ 00:13:58.530 Luke Scorziell: I mean… The reason why I’ve been probably a little bit… Out of the loop on…
161 00:13:59.120 ⇒ 00:14:00.669 Luke Scorziell: Trying to update, or up.
162 00:14:01.280 ⇒ 00:14:04.369 Luke Scorziell: For some reason, I can’t access the startup Mickey Notion site.
163 00:14:05.360 ⇒ 00:14:06.150 Michele Altomare: Sweet.
164 00:14:07.270 ⇒ 00:14:09.469 Luke Scorziell: I can access the one on Brainforge.
165 00:14:10.620 ⇒ 00:14:12.160 Michele Altomare: Should we…
166 00:14:13.310 ⇒ 00:14:14.459 Luke Scorziell: I just… the link is not there.
167 00:14:14.460 ⇒ 00:14:16.820 Michele Altomare: Anyway, try, try again.
168 00:14:17.160 ⇒ 00:14:19.159 Luke Scorziell: It should just have.
169 00:14:23.120 ⇒ 00:14:24.689 Michele Altomare: People do illegal, so there’s…
170 00:14:26.080 ⇒ 00:14:26.740 Luke Scorziell: That’s fair.
171 00:14:28.630 ⇒ 00:14:30.489 Luke Scorziell: That’d be in my browser or something, too.
172 00:14:34.720 ⇒ 00:14:43.050 Michele Altomare: Yeah, we had something messages about the in-person event, and I guess there’s, like, a whole motion for figuring out what the best to do there is, and what I think you said Hannah.
173 00:14:43.180 ⇒ 00:14:49.970 Michele Altomare: is kind of thinking for that. And then he just said, he’s like, figure out the partnership stuff, or if it’s in the…
174 00:14:50.190 ⇒ 00:14:50.920 Michele Altomare: I don’t know.
175 00:14:51.420 ⇒ 00:14:56.620 Michele Altomare: If there’s a place for it in the calendar with go-to-market, and then… I guess, what the…
176 00:14:57.080 ⇒ 00:15:03.870 Michele Altomare: timeline would be, cost breakdown would be… I don’t know, are we trying to get them to pay for it? Like, if we pitch…
177 00:15:04.370 ⇒ 00:15:06.949 Michele Altomare: Snowflake or Omni on something.
178 00:15:07.720 ⇒ 00:15:12.570 Michele Altomare: that they sign off, or is it, like, coming out of Brain Forge budget, I guess? How are you looking at all of that?
179 00:15:13.010 ⇒ 00:15:19.850 Luke Scorziell: I think we can… Sorry, okay, I got it open. So I need to…
180 00:15:20.200 ⇒ 00:15:28.260 Luke Scorziell: I think we can do… split, that’s kind of what I’m curious to talk with the Omni marketing, like, lead.
181 00:15:29.800 ⇒ 00:15:35.259 Luke Scorziell: After our call is, figuring out, like.
182 00:15:43.300 ⇒ 00:15:45.530 Luke Scorziell: It is.
183 00:15:47.450 ⇒ 00:15:54.670 Luke Scorziell: Yeah, like, what are they willing to do? Because I don’t know, like, right now we know they’re willing to put money behind, in terms of, like, ads behind our,
184 00:15:56.090 ⇒ 00:16:01.879 Luke Scorziell: our… like, thought leadership stuff, so I… I think that probably we…
185 00:16:02.520 ⇒ 00:16:05.160 Luke Scorziell: I could see a world where they help us pay for something.
186 00:16:08.320 ⇒ 00:16:13.049 Michele Altomare: What is the typical amount that they’re pushing or putting behind those posts?
187 00:16:13.240 ⇒ 00:16:19.180 Luke Scorziell: It’s… I mean, it’s… it’s like 500 to $1,000, but they’re doing that for every…
188 00:16:19.470 ⇒ 00:16:23.610 Luke Scorziell: partner that they’re with, and I don’t know what the frequency is that, like.
189 00:16:23.780 ⇒ 00:16:24.819 Michele Altomare: Interesting. Okay.
190 00:16:24.820 ⇒ 00:16:26.570 Luke Scorziell: Kind of figuring out, like, how much…
191 00:16:27.850 ⇒ 00:16:30.520 Luke Scorziell: How many posts will they do that for, for us?
192 00:16:30.520 ⇒ 00:16:36.309 Michele Altomare: Dude, it’s crazy. It’s a crazy world. The last agency that I worked at in California the last two years, it’s like…
193 00:16:37.100 ⇒ 00:16:43.599 Michele Altomare: Some people would really nitpick over 2 grand for something, and then other people signed off, like.
194 00:16:43.850 ⇒ 00:16:47.619 Michele Altomare: 10K a week for, like, 3 posts and, like, a…
195 00:16:47.750 ⇒ 00:16:52.690 Michele Altomare: podcasts read. Wow. It’s crazy, like, the range of how people.
196 00:16:53.120 ⇒ 00:16:53.630 Luke Scorziell: Yeah.
197 00:16:53.630 ⇒ 00:16:54.689 Michele Altomare: Some of this stuff.
198 00:16:55.580 ⇒ 00:16:59.030 Michele Altomare: And if you bid too low, then they question it. I don’t know, it’s interesting.
199 00:17:00.050 ⇒ 00:17:05.910 Luke Scorziell: Yeah, I mean, I think… Alright, now that I’m getting to…
200 00:17:08.050 ⇒ 00:17:09.820 Luke Scorziell: Actually, I open this, this is helpful.
201 00:17:15.050 ⇒ 00:17:17.119 Luke Scorziell: So… oh, and you sent me that.
202 00:17:26.069 ⇒ 00:17:32.179 Michele Altomare: Because I think the ideal would be, once we get into a flow for writing whatever the con… if…
203 00:17:33.369 ⇒ 00:17:44.239 Michele Altomare: blanket statement. If the idea is to do these collaboration videos where it’s Utam or some other two other people, one of them, I think, was Robert, that Utam mentioned on the Slack, that can create content.
204 00:17:44.369 ⇒ 00:17:52.509 Michele Altomare: if the idea and what’s most profitable or immediate for Brainforge is to do these collaboration product demo walkthroughs.
205 00:17:52.629 ⇒ 00:17:57.639 Michele Altomare: If it is with Utsom, I’d imagine that the easiest thing to do would be to film a bunch of them in one setting.
206 00:17:57.779 ⇒ 00:17:59.699 Michele Altomare: Maybe that’s not… Bye.
207 00:17:59.700 ⇒ 00:18:01.110 Luke Scorziell: Yeah, I mean…
208 00:18:01.110 ⇒ 00:18:08.539 Michele Altomare: But to try to batch it to some degree, that way the writing and then the editing and the posts can also be lined up, would be my thinking.
209 00:18:08.940 ⇒ 00:18:19.179 Luke Scorziell: Yeah, I think if we could… So… Okay, budget… For the flight amber first.
210 00:18:27.070 ⇒ 00:18:31.699 Luke Scorziell: Yeah, I’ll… I’m, like, trying to work out the budget stuff and how that works with,
211 00:18:33.470 ⇒ 00:18:37.899 Luke Scorziell: Because, yeah, right now it’s just a, like, line and a spreadsheet that’s…
212 00:18:37.900 ⇒ 00:18:39.799 Michele Altomare: Sure, for sure. Pretty informal.
213 00:18:39.800 ⇒ 00:18:42.689 Luke Scorziell: But, yeah, I mean, I think what I would…
214 00:18:44.540 ⇒ 00:18:48.310 Luke Scorziell: And, yeah, what I would be down to do…
215 00:18:50.470 ⇒ 00:19:04.360 Luke Scorziell: I think the MixPanel event is important, because it’s an in-person event, and it’s low lift for you to be able to hopefully get to film that, and so that we can coordinate between you, Hannah, Utam, and I. Okay. And then…
216 00:19:04.590 ⇒ 00:19:11.999 Luke Scorziell: So that, that is one, and so I don’t know if that would be, like, a separate scope and, like, set of ideas that we could just think about.
217 00:19:12.700 ⇒ 00:19:23.819 Luke Scorziell: like, in that bucket, I think doing some customer interviews, and maybe doing, like, an interview with the people that we’re partnered with at Mixpanel, just at the event, like, it doesn’t need to be, like, super fancy.
218 00:19:23.820 ⇒ 00:19:27.110 Michele Altomare: Yeah. Also, if we’re at an Airbnb, we might just be able to, like, get…
219 00:19:27.150 ⇒ 00:19:29.920 Luke Scorziell: Like, a room separate from where everyone else is.
220 00:19:29.920 ⇒ 00:19:31.659 Michele Altomare: What, what date is it?
221 00:19:32.540 ⇒ 00:19:34.639 Luke Scorziell: I believe it’s February 26th.
222 00:19:34.640 ⇒ 00:19:36.060 Michele Altomare: May 26th, okay.
223 00:19:38.010 ⇒ 00:19:39.270 Michele Altomare: Just to make clear of that.
224 00:19:42.240 ⇒ 00:19:42.990 Michele Altomare: Excellent.
225 00:19:45.450 ⇒ 00:19:47.420 Michele Altomare: Yeah, I think whatever day of…
226 00:19:48.450 ⇒ 00:19:51.440 Michele Altomare: Content we can get, just to…
227 00:19:54.420 ⇒ 00:19:56.100 Michele Altomare: I think that’ll be pretty straightforward.
228 00:19:57.030 ⇒ 00:20:03.730 Luke Scorziell: So… yeah, that, that one…
229 00:20:04.190 ⇒ 00:20:12.740 Luke Scorziell: to me is, like, important and urgent, or no, like, it’s… yeah, that’s, like, a really key event that we could film and get some good content for.
230 00:20:12.900 ⇒ 00:20:20.609 Luke Scorziell: So just setting that in one bucket is something that I would like to do, and I think we can allocate the immediate, like, budget for.
231 00:20:21.390 ⇒ 00:20:25.230 Luke Scorziell: And then the demos, I think, for me.
232 00:20:25.850 ⇒ 00:20:32.319 Luke Scorziell: I guess maybe the question I’d pose to you is, like, how can we get these to be… so obviously they’re higher production value.
233 00:20:36.430 ⇒ 00:20:43.470 Luke Scorziell: Yeah, it’s like, what… how do… what can we… what, like, return would we see, then, on, like, those videos?
234 00:20:43.620 ⇒ 00:20:47.170 Luke Scorziell: As opposed to just doing, like, a…
235 00:20:48.670 ⇒ 00:20:58.750 Luke Scorziell: like, the screen recording ones. I think it’s, like, the elevation of the brand, and, like, it’s a lot cleaner, and, like, makes the partner probably feel a lot like Brainforge is super legit.
236 00:20:59.220 ⇒ 00:20:59.870 Michele Altomare: Sure.
237 00:21:00.630 ⇒ 00:21:02.270 Luke Scorziell: But, yeah, I’d be curious to hear your take.
238 00:21:02.270 ⇒ 00:21:05.480 Michele Altomare: Yeah, there’s a bunch of ways, like… Beautiful.
239 00:21:06.020 ⇒ 00:21:13.709 Michele Altomare: You also had, forgive me, man, what was the name of your company from before? Brand Beacon?
240 00:21:13.950 ⇒ 00:21:14.899 Luke Scorziell: Speaking brand, yeah.
241 00:21:14.900 ⇒ 00:21:16.270 Michele Altomare: Big red, big red.
242 00:21:16.460 ⇒ 00:21:17.430 Michele Altomare: So…
243 00:21:18.880 ⇒ 00:21:29.849 Michele Altomare: I told Luzum the same thing, I was like, dude, if you guys are just trying to do content that gets reach, and from what I saw on LinkedIn, you guys are already getting good engagement from, like, the hero images and the thought leadership, and then…
244 00:21:30.030 ⇒ 00:21:31.950 Michele Altomare: These recorded demos.
245 00:21:32.750 ⇒ 00:21:42.000 Michele Altomare: I would even say to stick with that. Some wants to put budget toward getting the cameras and lights out to do something nice, because you guys think it’ll measure…
246 00:21:42.260 ⇒ 00:21:48.930 Michele Altomare: or lift the brand in a good, measurable way, then I’m always game for that. Specifically for the partners.
247 00:21:50.690 ⇒ 00:21:57.740 Michele Altomare: I could see… like, the impression that I get is that a lot of these guys… what’s the guy?
248 00:21:58.370 ⇒ 00:22:11.689 Michele Altomare: And you would be able to tell me. Omni, Contextual, Real, Mixed Panel, Snowflake are, like, companies that vary in size, but some of these have some Metro backing, and they have budget that they need to deploy. So I would be very curious.
249 00:22:12.580 ⇒ 00:22:15.880 Michele Altomare: As a means to an end, if we produced
250 00:22:16.070 ⇒ 00:22:18.750 Michele Altomare: One of these, like, very well-made…
251 00:22:19.650 ⇒ 00:22:25.090 Michele Altomare: better than what the partner could do internally, because BrainForge will cover it.
252 00:22:25.610 ⇒ 00:22:29.780 Michele Altomare: A very well-made walkthrough and endorsement of the content from Utam Robert.
253 00:22:29.960 ⇒ 00:22:33.029 Michele Altomare: Or whoever the spokesperson is on the team.
254 00:22:33.940 ⇒ 00:22:40.030 Michele Altomare: Piece of content to then float to the other companies or the other partners and see who would be able to pay for it.
255 00:22:40.130 ⇒ 00:22:51.899 Michele Altomare: I would, and I’m just with some bias from the last gig I was at, I would bet that because it’s different from what they could produce internally, that any one of these partners would be able to kick out
256 00:22:52.320 ⇒ 00:22:58.250 Michele Altomare: Whatever it is, 2, 3, 5, even $10,000 to be like, oh yeah, please make us this thing, because…
257 00:22:58.520 ⇒ 00:23:02.580 Michele Altomare: They’re not going to want to deal with the headaches of producing it.
258 00:23:02.700 ⇒ 00:23:10.189 Michele Altomare: And self-praise is, like, no praise, in the sense that if they can just get the endorsement of somebody who’s actually using the product and is an in-house team member.
259 00:23:11.230 ⇒ 00:23:12.929 Michele Altomare: I think for them.
260 00:23:13.560 ⇒ 00:23:18.829 Michele Altomare: Like you said, with the marketing people that you’re meeting, there’s gonna be some stakeholder who benefits
261 00:23:19.160 ⇒ 00:23:22.120 Michele Altomare: On their team, from being the person who comes up with, like.
262 00:23:22.940 ⇒ 00:23:26.700 Michele Altomare: Whatever the interesting piece of content is for whatever their own agenda might be.
263 00:23:27.410 ⇒ 00:23:36.549 Michele Altomare: separate to, like, okay, is this content gonna help MixedPanel book more calls or get more leads and referrals? Because I don’t know what you guys are spending for their customer acquisition, and…
264 00:23:36.780 ⇒ 00:23:38.250 Michele Altomare: What those numbers look like.
265 00:23:39.750 ⇒ 00:23:48.860 Michele Altomare: Anyway, long-winded way of saying… For, like, metrics and reads and social stuff, because it’s unproven, who’s to say?
266 00:23:49.370 ⇒ 00:23:54.050 Michele Altomare: At least for the… Higher produced partnership videos.
267 00:23:54.560 ⇒ 00:23:58.230 Michele Altomare: What that performance would look like compared to what you guys are already doing?
268 00:23:59.070 ⇒ 00:23:59.780 Luke Scorziell: Yeah.
269 00:23:59.780 ⇒ 00:24:04.690 Michele Altomare: But as far as speeding and, like, testing the water for what the…
270 00:24:04.960 ⇒ 00:24:09.009 Michele Altomare: An investment could be for some of the partners, at least for this type of content.
271 00:24:09.150 ⇒ 00:24:12.610 Michele Altomare: I do think that could be promising.
272 00:24:12.720 ⇒ 00:24:16.489 Michele Altomare: If that’s even something that’s, like, within go-to-market, as you’re looking at.
273 00:24:16.880 ⇒ 00:24:18.790 Michele Altomare: Yeah, I mean… It might not be.
274 00:24:19.450 ⇒ 00:24:22.920 Luke Scorziell: Well, the way I kind of view it is, like, if we can get this
275 00:24:24.690 ⇒ 00:24:29.940 Luke Scorziell: If I can give them a taste of what good content looks like, then it’s kind of a, like…
276 00:24:29.940 ⇒ 00:24:34.089 Michele Altomare: Here’s what we did with a little bit, like, if you want us to do a lot more, we can…
277 00:24:34.440 ⇒ 00:24:35.070 Michele Altomare: Yeah.
278 00:24:35.070 ⇒ 00:24:39.580 Luke Scorziell: you know, there’s other options, too. So, okay, and then…
279 00:24:42.340 ⇒ 00:24:45.120 Luke Scorziell: Yeah, I’m trying to think of, like, what would be the most helpful for you.
280 00:24:45.270 ⇒ 00:24:49.649 Luke Scorziell: And for me, because I think I’m, like, I’m not at the point right now where I have the ability to be, like.
281 00:24:50.140 ⇒ 00:24:55.439 Luke Scorziell: I mean, I’m down to ideate, like, here are the specific demos that we can do, but I think I’d probably want to do a little bit more digging.
282 00:24:58.370 ⇒ 00:25:01.590 Luke Scorziell: Because I know you’d mentioned, like, being able to film next week.
283 00:25:03.260 ⇒ 00:25:09.549 Luke Scorziell: So I don’t know if there are things that, like, you were thinking would be, like, easy lifts to just do next week, or…
284 00:25:13.140 ⇒ 00:25:18.010 Michele Altomare: Yeah, I mean, pending UTAM’s availability, like, if we knew that who’s almost…
285 00:25:18.320 ⇒ 00:25:27.069 Michele Altomare: able and willing, like, he’d be interested in filming something, let’s say that we block out 3 hours of his time, and in those 3 hours, we can say, okay, we’re gonna get…
286 00:25:27.270 ⇒ 00:25:33.449 Michele Altomare: a demo… That can be finished from end to end for two of these partners.
287 00:25:33.790 ⇒ 00:25:34.730 Michele Altomare: Right.
288 00:25:35.550 ⇒ 00:25:38.340 Michele Altomare: I think that’s something that could be filmed in an evening.
289 00:25:38.640 ⇒ 00:25:40.309 Michele Altomare: Or, like, in a half day.
290 00:25:40.510 ⇒ 00:25:43.479 Michele Altomare: That we could do the writing and prep beforehand.
291 00:25:43.880 ⇒ 00:25:47.220 Michele Altomare: I think in the week, this week, and the time leading up to next.
292 00:25:47.880 ⇒ 00:25:53.369 Michele Altomare: just from experience, from, like, other partner type of content that I did. I can send you examples. One of them is in the stock.
293 00:25:53.800 ⇒ 00:25:55.289 Michele Altomare: But we would do…
294 00:25:56.770 ⇒ 00:26:00.480 Luke Scorziell: And how long of a video would this be? This would be, like, In depth.
295 00:26:00.860 ⇒ 00:26:06.290 Michele Altomare: I probably think it’d be, like, 5 to 10 minutes, or, like, 8 minutes or so, usually is where I am.
296 00:26:06.860 ⇒ 00:26:11.940 Michele Altomare: Like, in this doc, And I’m actually in one, as you’ll see.
297 00:26:12.560 ⇒ 00:26:16.750 Michele Altomare: I think this was on the doc that I sent you guys in December.
298 00:26:29.680 ⇒ 00:26:33.260 Michele Altomare: Because if we were going to do one of these product demo walkthroughs.
299 00:26:33.390 ⇒ 00:26:37.030 Michele Altomare: Who do you see, or who would you want doing the writing and prep?
300 00:26:37.310 ⇒ 00:26:38.290 Michele Altomare: for it.
301 00:26:40.760 ⇒ 00:26:45.419 Michele Altomare: Because I can do some of that also, but I… I imagine there’s at least certain…
302 00:26:46.720 ⇒ 00:26:53.519 Michele Altomare: bullet points that need to be mentioned on behalf of the partner and Grand Forge’s relationship with them?
303 00:26:54.940 ⇒ 00:26:58.810 Luke Scorziell: Yeah, I think if the pitch is, like…
304 00:27:05.140 ⇒ 00:27:14.650 Luke Scorziell: The pitch is like, hey, we want to make a high-quality demo of… or highly produced demo of your, like, let’s just say Omni for…
305 00:27:15.660 ⇒ 00:27:18.330 Luke Scorziell: Omni or Mixed panel, and or both.
306 00:27:18.440 ⇒ 00:27:23.529 Luke Scorziell: For… you know, then I would want to know from the…
307 00:27:24.050 ⇒ 00:27:29.460 Luke Scorziell: The partner side, like, what are the features that you think would be, like, most important for us to highlight?
308 00:27:31.300 ⇒ 00:27:42.330 Luke Scorziell: In the demo, because I think… I think if… yeah, maybe a way that this could work, too, is if it’s a little more in-depth than, like, the 2-minute LinkedIn demos that we’re doing, where it’s just, like, walking through a specific feature.
309 00:27:42.520 ⇒ 00:27:46.760 Luke Scorziell: But if it’s kind of more of, like, a teardown of the platform,
310 00:27:47.680 ⇒ 00:27:50.689 Luke Scorziell: I think that could be really interesting. I think writing-wise.
311 00:27:52.120 ⇒ 00:27:58.220 Luke Scorziell: probably UTOM could help and contribute, and so can I. I think the real people are gonna be… I mean.
312 00:27:58.450 ⇒ 00:28:02.640 Luke Scorziell: I think Uten probably has the technical expertise on some of these,
313 00:28:03.280 ⇒ 00:28:08.510 Luke Scorziell: But would be, like, working with,
314 00:28:09.710 ⇒ 00:28:17.170 Luke Scorziell: some of the engineers, so, like, Greg has done a couple videos with us on… Mix.
315 00:28:18.150 ⇒ 00:28:20.369 Luke Scorziell: He just finished one on Mixpanel.
316 00:28:21.620 ⇒ 00:28:22.319 Michele Altomare: Listen.
317 00:28:23.930 ⇒ 00:28:24.910 Luke Scorziell: And…
318 00:28:26.830 ⇒ 00:28:37.380 Luke Scorziell: I don’t know, I think that he could probably do Omni, too, but he… like, some of the engineers would be helpful to write. Because, like, when I talk to Greg, he’s one of the client success centers.
319 00:28:37.640 ⇒ 00:28:41.979 Luke Scorziell: Like, he just is coming at it from a way that’s a lot,
320 00:28:44.060 ⇒ 00:28:48.030 Luke Scorziell: More customer-centric, because he is working with the people, like, every day.
321 00:28:48.260 ⇒ 00:28:52.999 Luke Scorziell: So he kind of knows, like, what are the features that are most relevant to show.
322 00:28:53.160 ⇒ 00:28:59.700 Luke Scorziell: So, I think he’d probably be a good person to start with, as far as writing. And then if he doesn’t know.
323 00:28:59.840 ⇒ 00:29:06.260 Luke Scorziell: those partners well, then we can shift to someone else who does. But he’s also been kind of taking an initiative on, like.
324 00:29:06.900 ⇒ 00:29:10.179 Luke Scorziell: Wanting to do content, he’s talking about doing a podcast.
325 00:29:10.380 ⇒ 00:29:11.939 Luke Scorziell: Like, type thing, so…
326 00:29:12.510 ⇒ 00:29:14.470 Michele Altomare: Is Greg in the Slack?
327 00:29:16.090 ⇒ 00:29:18.799 Luke Scorziell: The brand video marketing?
328 00:29:20.700 ⇒ 00:29:26.249 Michele Altomare: I just… when… I don’t know if it was Ray or somebody had messaged me, they were like, see if they can…
329 00:29:26.960 ⇒ 00:29:30.069 Michele Altomare: I think they just had dropped his name, as far as, like, seeing if they.
330 00:29:30.070 ⇒ 00:29:31.060 Luke Scorziell: Oh, fantastic.
331 00:29:31.060 ⇒ 00:29:32.200 Michele Altomare: We’ll look for that.
332 00:29:32.530 ⇒ 00:29:33.090 Luke Scorziell: Yeah.
333 00:29:34.760 ⇒ 00:29:37.979 Michele Altomare: But I hadn’t been able to find whoever that was inside.
334 00:29:57.700 ⇒ 00:29:59.059 Luke Scorziell: Okay, I just added him.
335 00:30:00.020 ⇒ 00:30:00.730 Luke Scorziell: Oopsies.
336 00:30:35.450 ⇒ 00:30:38.760 Michele Altomare: Trying to find a specific thread, but it’s not loading for me.
337 00:30:40.010 ⇒ 00:30:41.629 Michele Altomare: But yeah, it makes sense for…
338 00:30:43.840 ⇒ 00:30:49.839 Michele Altomare: A similar concept will be an engineer trying to connect with other engineers, or whoever the rep is that understands the…
339 00:30:50.540 ⇒ 00:30:53.529 Michele Altomare: The customer problems and what they actually care about, so…
340 00:30:55.460 ⇒ 00:30:57.030 Luke Scorziell: I, .
341 00:30:58.500 ⇒ 00:31:01.080 Michele Altomare: I think practically the reason why I was asking is
342 00:31:01.470 ⇒ 00:31:05.119 Michele Altomare: Depending on the level of depth that’s needed.
343 00:31:05.770 ⇒ 00:31:08.830 Michele Altomare: I’m pretty confident that I could do a lot of the writing.
344 00:31:10.020 ⇒ 00:31:15.890 Michele Altomare: Up to the point that it needs to get passed off to Utam, where I tell Utam, I’m like, okay, this is the structure of what we’re gonna talk about.
345 00:31:16.420 ⇒ 00:31:23.130 Michele Altomare: And it’s like… Intro, body, call to action, the main ideas in the body, and then it’ll be, like…
346 00:31:23.360 ⇒ 00:31:33.080 Michele Altomare: discuss this specific tech spec, which we might know as one of the features that they’ve released, and I’ll say, UTong compare it to this, UTong can usually say that on the fly. But at least, like, the…
347 00:31:34.360 ⇒ 00:31:38.289 Michele Altomare: The sketch is drawn out with all the borders and the lines, and he kind of has to color it in.
348 00:31:38.570 ⇒ 00:31:39.770 Michele Altomare: For reality.
349 00:31:40.160 ⇒ 00:31:43.340 Michele Altomare: Because a lot of that prep, like, you’ll see in the videos that I just sent you.
350 00:31:43.730 ⇒ 00:31:46.419 Michele Altomare: which are also in the Notion doc.
351 00:31:46.590 ⇒ 00:31:48.020 Michele Altomare: The first one…
352 00:31:48.330 ⇒ 00:31:49.159 Luke Scorziell: Oh, I saw this one.
353 00:31:49.160 ⇒ 00:31:51.400 Michele Altomare: Yeah. So that was me.
354 00:31:51.400 ⇒ 00:31:52.690 Luke Scorziell: He’s the other person.
355 00:31:53.170 ⇒ 00:31:56.839 Michele Altomare: So, we did the writing for those together.
356 00:31:57.100 ⇒ 00:32:01.869 Michele Altomare: And that’s probably, granted, it’s e-commerce is a space that I spend a lot of time in.
357 00:32:02.020 ⇒ 00:32:06.569 Michele Altomare: But, like, on average, for a video that was, like, 30 minutes long like that, that was probably…
358 00:32:06.670 ⇒ 00:32:08.269 Michele Altomare: A good day of writing.
359 00:32:08.620 ⇒ 00:32:16.700 Michele Altomare: So I think for something that was… that’s shorter, it’ll be, like, half a day of research and understanding what it is that we want to say. Especially if we have access to
360 00:32:17.190 ⇒ 00:32:21.269 Michele Altomare: On platform or cursor, a lot of the context that we might want.
361 00:32:21.590 ⇒ 00:32:22.300 Luke Scorziell: Yeah, I mean…
362 00:32:22.300 ⇒ 00:32:23.010 Michele Altomare: Simple.
363 00:32:23.010 ⇒ 00:32:28.189 Luke Scorziell: I’m open to, like, a 15-minute video, I don’t know if that increases the price point, too, but, like.
364 00:32:28.350 ⇒ 00:32:37.810 Luke Scorziell: I mean, it doesn’t need to be 30 minutes, but I think something that feels like… that can kind of be our, like, here’s why we’re using this platform, like, a more, like, general big picture overview.
365 00:32:38.240 ⇒ 00:32:42.879 Luke Scorziell: And why we recommend it, and what our customers find the most helpful, like, I think that would be…
366 00:32:44.860 ⇒ 00:32:46.090 Luke Scorziell: Would be solid.
367 00:32:48.110 ⇒ 00:32:56.329 Luke Scorziell: So… Okay, well, I guess, yeah, what would be good next steps from here? I can work with…
368 00:32:56.610 ⇒ 00:32:58.660 Luke Scorziell: I’m gonna have that conversation…
369 00:32:59.110 ⇒ 00:33:05.749 Luke Scorziell: With the Omni marketer, and I think she would be a great person for me to ask some questions to about
370 00:33:06.040 ⇒ 00:33:08.269 Luke Scorziell: Features that they might like us to highlight.
371 00:33:10.640 ⇒ 00:33:11.840 Luke Scorziell: And then…
372 00:33:15.850 ⇒ 00:33:20.749 Luke Scorziell: And then from there, like, if we want to just give it a shot at doing, like…
373 00:33:22.180 ⇒ 00:33:26.720 Luke Scorziell: maybe a demo for Omni and a demo for… Snowflake?
374 00:33:26.960 ⇒ 00:33:35.250 Luke Scorziell: Snowflake’s interesting, though, because… Like, we’re trying to win their approval.
375 00:33:35.860 ⇒ 00:33:50.760 Luke Scorziell: Versus… Omni already just loves us, so, like, we’ll probably… they’ll be, like, whatever we do, excited about. Snowflake is kind of like, oh, look at us, like, we’re making a cool video for you, like, are you interested at all? So I’m like, part of me is a little bit, like…
376 00:33:51.050 ⇒ 00:33:55.410 Luke Scorziell: I don’t know how that’ll land, and if it’s the best use of money, versus, like.
377 00:33:56.080 ⇒ 00:34:02.049 Luke Scorziell: But if, I mean, if we could get it in a way where it does land, and they’re like, wow, that, you know, Brainforge is a really thoughtful.
378 00:34:02.390 ⇒ 00:34:04.270 Luke Scorziell: Demo video for us.
379 00:34:04.720 ⇒ 00:34:08.049 Luke Scorziell: you know, that’s an… but Omni’s kind of, like, an easy…
380 00:34:08.580 ⇒ 00:34:15.129 Luke Scorziell: win, I think, right now. And then… and then Mixpanel, since we’re doing the event. So even, like.
381 00:34:15.389 ⇒ 00:34:20.649 Luke Scorziell: even if we ended up doing, like… if we were able to do a demo next week of, like, mixed panel.
382 00:34:21.770 ⇒ 00:34:26.699 Luke Scorziell: And Omni, maybe? I think that I could see that being a good demo to, like, launch.
383 00:34:27.020 ⇒ 00:34:28.909 Luke Scorziell: Around the Mixed panel.
384 00:34:30.340 ⇒ 00:34:31.630 Michele Altomare: I think that could be good.
385 00:34:32.090 ⇒ 00:34:34.020 Michele Altomare: And I hear what you’re saying, like, for…
386 00:34:34.530 ⇒ 00:34:39.070 Michele Altomare: If, what’s like a… a small fish win…
387 00:34:39.489 ⇒ 00:34:42.900 Michele Altomare: for doing something that’s lower-hanging fruit with Omni, or…
388 00:34:43.940 ⇒ 00:34:49.009 Michele Altomare: Mixed panel is, like, bait for a bigger… partner, like Snowflake.
389 00:34:49.400 ⇒ 00:34:50.800 Michele Altomare: Yeah. I think that’s what I…
390 00:34:51.130 ⇒ 00:34:53.590 Michele Altomare: Good, like, that makes sense, if I get that.
391 00:34:53.880 ⇒ 00:34:54.420 Michele Altomare: Oh, yeah.
392 00:34:54.429 ⇒ 00:34:59.009 Luke Scorziell: Yeah, because then they can look at the video and be like, oh, that’s cool, like, we want something like that.
393 00:34:59.819 ⇒ 00:35:00.869 Michele Altomare: Oh, sorry.
394 00:35:01.300 ⇒ 00:35:06.939 Michele Altomare: No, no, yeah, chat, like, let me know how it goes with… if it’s, like, Omni you said that you’re meeting with today.
395 00:35:06.940 ⇒ 00:35:08.000 Luke Scorziell: Yeah.
396 00:35:08.520 ⇒ 00:35:10.950 Michele Altomare: On, like, what their feature set is,
397 00:35:11.100 ⇒ 00:35:14.799 Michele Altomare: They’re trying to highlight, you know, within their marketing calendar and different things.
398 00:35:15.320 ⇒ 00:35:19.129 Michele Altomare: And then if you think you can get a feel for
399 00:35:19.530 ⇒ 00:35:33.939 Michele Altomare: A, if they would even want and be willing or interested in fronting cash for somebody to make this type of content for them. I’m just very curious about that, because I’ve seen a lot of people in SaaS, like, marketing SaaS, I don’t know how it is in tech or AI SaaS.
400 00:35:34.510 ⇒ 00:35:38.660 Michele Altomare: That will just deploy budget toward that.
401 00:35:39.960 ⇒ 00:35:43.500 Michele Altomare: And I’d just be curious, like, what the pricing power is.
402 00:35:43.790 ⇒ 00:35:45.710 Michele Altomare: If they’re interested at all for that.
403 00:35:46.170 ⇒ 00:35:49.500 Luke Scorziell: Yeah, I mean, what’s the difference between, for you, like, if they have, like.
404 00:35:50.380 ⇒ 00:35:57.410 Luke Scorziell: a couple grand versus, like, they’re like, yeah, we do, like, five grand or something, you know, is there, like, do you have a team that you work with, too, or what… how does…
405 00:35:57.410 ⇒ 00:36:05.430 Michele Altomare: I’ll usually, like… Give an example. So yesterday, I filmed… the last two days, I filmed with a,
406 00:36:07.590 ⇒ 00:36:11.689 Michele Altomare: a crypto… terminal called…
407 00:36:11.690 ⇒ 00:36:13.010 Luke Scorziell: Trading genius.
408 00:36:13.200 ⇒ 00:36:21.669 Michele Altomare: It’s, like, a very niche thing. But we just filmed for, like, 8 hours in their Airbnb, and then the product of that is gonna be, like.
409 00:36:22.480 ⇒ 00:36:28.209 Michele Altomare: two videos that are about 6 minutes long, and then I’ll do all the filming, and then I’ll…
410 00:36:28.630 ⇒ 00:36:32.680 Michele Altomare: It depends. In this case, I might… handle…
411 00:36:35.460 ⇒ 00:36:43.500 Michele Altomare: I don’t know, 50% of the editing for one, and then, like, 20% of the editing for the other, and then hand it off, because then by then, their editor will know what to do, and I’ll send them all the assets.
412 00:36:43.630 ⇒ 00:36:46.529 Michele Altomare: Yeah. But if it’s something simpler, like…
413 00:36:47.960 ⇒ 00:36:49.420 Luke Scorziell: in the interest…
414 00:36:49.420 ⇒ 00:36:50.400 Michele Altomare: of…
415 00:36:51.660 ⇒ 00:36:57.680 Michele Altomare: like, payroll and different people. Some of these videos, especially if I shot them, I can knock out the editing in, like, 4 hours.
416 00:36:59.910 ⇒ 00:37:03.419 Michele Altomare: You asked specifically, it’s like, okay, what… what do things look like in terms of
417 00:37:03.670 ⇒ 00:37:09.449 Michele Altomare: cost if a partner puts up, like, a thousand bucks, or if they put up, like, five or six, like…
418 00:37:09.990 ⇒ 00:37:14.170 Michele Altomare: what I would charge somebody wouldn’t really change? Like, dude, you got some good…
419 00:37:14.510 ⇒ 00:37:17.000 Michele Altomare: $5,000 from Omni for something, it’s like…
420 00:37:17.270 ⇒ 00:37:20.630 Michele Altomare: you guys should keep some of that margin. You know what I mean?
421 00:37:20.630 ⇒ 00:37:21.160 Luke Scorziell: Yeah.
422 00:37:21.160 ⇒ 00:37:22.349 Michele Altomare: thing is a… is a…
423 00:37:25.850 ⇒ 00:37:28.459 Michele Altomare: I feel like I’m talking in a lot of directions.
424 00:37:28.460 ⇒ 00:37:29.349 Luke Scorziell: No, no.
425 00:37:29.350 ⇒ 00:37:32.419 Michele Altomare: But I’m… I’m curious to see, like.
426 00:37:33.840 ⇒ 00:37:38.840 Michele Altomare: one, just to get a proof of concept made, because I think that could change, like.
427 00:37:40.170 ⇒ 00:37:44.509 Michele Altomare: Not to use this word, like, the landscape of what these partnerships will look like with different people.
428 00:37:44.510 ⇒ 00:37:45.210 Luke Scorziell: Yeah.
429 00:37:46.940 ⇒ 00:38:00.719 Michele Altomare: and I have bias, but my experience has just been is that when you make the first one, then other vendors are like, oh, I didn’t know this was, like, possible, because nobody does… like, everybody does these, like, screen studio recording things, like the looms, which is fine, because they work.
430 00:38:00.920 ⇒ 00:38:03.849 Michele Altomare: But there are partners that, like.
431 00:38:04.080 ⇒ 00:38:09.600 Michele Altomare: Dude, I’ve just seen them write checks. Yeah, dude, here’s 10,000 books. Because for them, that’s like…
432 00:38:09.850 ⇒ 00:38:15.070 Michele Altomare: You know, what they’ll spend in an afternoon, or… that’s like…
433 00:38:15.560 ⇒ 00:38:19.309 Michele Altomare: half a client, and they’re trying to onboard, like, 10 a week, so…
434 00:38:19.840 ⇒ 00:38:22.099 Luke Scorziell: Yeah, yeah. I mean, I essentially… I’m like…
435 00:38:22.730 ⇒ 00:38:25.970 Luke Scorziell: I have a friend that runs a production company, and…
436 00:38:26.380 ⇒ 00:38:31.219 Luke Scorziell: I’m… at some point, I’m like, my bet is that I want to get, like, 80 grand budget.
437 00:38:31.370 ⇒ 00:38:34.050 Luke Scorziell: And shoot, like, a commercial. Yeah.
438 00:38:34.290 ⇒ 00:38:41.810 Luke Scorziell: And so, so, yeah, for me, I’m like, if we can get some different, like, wheels turning…
439 00:38:42.210 ⇒ 00:38:46.929 Luke Scorziell: Then, you know, if there’s an ROI, then it’s like we can get…
440 00:38:47.430 ⇒ 00:38:52.300 Michele Altomare: Like, dude, media is just so weird. The thing is, a lot of people just don’t know how to price the stuff, you know what I mean?
441 00:38:53.500 ⇒ 00:38:59.490 Michele Altomare: It’s like… and you get it, bro, because I’m sure you’ve, like, gone out and filmed content on an iPhone, or on a camera, or edited stuff yourself, it’s like…
442 00:38:59.810 ⇒ 00:39:09.670 Michele Altomare: okay, it takes somebody 2 hours, it’s like, are you gonna pay them $10,000? Like, I don’t know. Like, there’s equipment, there’s what the person knows, but then it’s like, what’s it worth to the company?
443 00:39:10.500 ⇒ 00:39:11.710 Luke Scorziell: Yeah, yeah.
444 00:39:11.830 ⇒ 00:39:16.249 Michele Altomare: But I think the staging matters a lot. Like, those two videos I sent you, I’ll…
445 00:39:16.600 ⇒ 00:39:18.590 Michele Altomare: I don’t know if I’m supposed to say that’s all that matters.
446 00:39:18.830 ⇒ 00:39:24.770 Michele Altomare: Each of those videos, like… Waited out.
447 00:39:26.790 ⇒ 00:39:29.779 Michele Altomare: On each of those videos, there’s two sponsors, and they each paid…
448 00:39:30.030 ⇒ 00:39:32.630 Michele Altomare: Between 3,000 for a video.
449 00:39:33.130 ⇒ 00:39:42.800 Michele Altomare: Okay. So just, like, imagine that. So, like, they paid us, which was really just me and Taylor, who were the only people that made it, because I did, like, the writing, the shooting on the set, and all the editing.
450 00:39:42.800 ⇒ 00:39:43.599 Luke Scorziell: Huh.
451 00:39:43.600 ⇒ 00:39:45.730 Michele Altomare: 4.5K.
452 00:39:46.090 ⇒ 00:39:48.559 Michele Altomare: I’m rounding. Per video. So you see what I mean?
453 00:39:48.560 ⇒ 00:39:49.310 Luke Scorziell: Yeah.
454 00:39:49.310 ⇒ 00:39:53.779 Michele Altomare: So, if we can get that type of money in, And then UTAM can shoot…
455 00:39:53.890 ⇒ 00:39:57.240 Michele Altomare: Whatever, 3 of these in a night with me, or, like, in a day.
456 00:39:57.560 ⇒ 00:40:03.819 Michele Altomare: And I might be over, like, estimating my own capacity. In terms of, like, writing and shooting and what can be made well.
457 00:40:04.450 ⇒ 00:40:05.420 Michele Altomare: Who knows?
458 00:40:05.810 ⇒ 00:40:11.170 Michele Altomare: But, like, if I can give you any idea of, like, what media numbers are, and I can only speak for, like, marketing SaaS,
459 00:40:11.660 ⇒ 00:40:14.609 Michele Altomare: I’d be curious for what AI people throw at their stuff.
460 00:40:15.150 ⇒ 00:40:15.780 Luke Scorziell: Yeah.
461 00:40:15.960 ⇒ 00:40:18.800 Luke Scorziell: No, I’m down, so…
462 00:40:19.010 ⇒ 00:40:27.030 Luke Scorziell: Well, let me… I’m gonna hop just to make sure I have prepped for this call. I know Utah wanted to see some of my notes, too.
463 00:40:27.460 ⇒ 00:40:27.990 Luke Scorziell: Dana.
464 00:40:27.990 ⇒ 00:40:29.820 Michele Altomare: Important one, so don’t let this…
465 00:40:30.630 ⇒ 00:40:41.129 Luke Scorziell: Yeah, I’ll, and then I’ll follow up with you. If I don’t follow up with you, you can bump me, but I think… I think… I’ll check in with Utam and see, but I think it’d be interesting to do a demo.
466 00:40:41.600 ⇒ 00:40:48.560 Luke Scorziell: At the very least, next week. Or, like, bare minimum, I definitely want to get you filming for the Mixed Channel event.
467 00:40:48.720 ⇒ 00:40:49.570 Michele Altomare: Yeah.
468 00:40:49.570 ⇒ 00:40:54.820 Luke Scorziell: And then, hopefully a demo would be a good fit if we could do… if we just did two.
469 00:40:55.260 ⇒ 00:40:58.820 Luke Scorziell: I mean, if we could match more in that same time, but if…
470 00:40:59.200 ⇒ 00:41:04.800 Luke Scorziell: I was just doing one for Omni and one for Mixpanel. Those in the cards right now, that would be… that would be pretty good.
471 00:41:05.240 ⇒ 00:41:06.100 Luke Scorziell: So…
472 00:41:06.100 ⇒ 00:41:11.209 Michele Altomare: I know, like, literally zero pressure either way. I mean, Utom’s a close friend, so…
473 00:41:13.350 ⇒ 00:41:18.180 Michele Altomare: Jeez, it’s an interesting space, like… I would be very curious.
474 00:41:20.100 ⇒ 00:41:28.119 Michele Altomare: Yeah. What partnerships look like, and what people are willing to pay for content and partnerships. Because I don’t want to just tell you guys to be like, oh yeah, dude, pay me.
475 00:41:28.720 ⇒ 00:41:29.230 Luke Scorziell: No, no.
476 00:41:29.230 ⇒ 00:41:30.070 Michele Altomare: Thousand bucks.
477 00:41:30.070 ⇒ 00:41:30.430 Luke Scorziell: Clear.
478 00:41:30.430 ⇒ 00:41:37.610 Michele Altomare: On LinkedIn, you know what I mean? Like, I want you guys to make money out, I want Utsom to make money, because otherwise, dude, I’ll just work with other people, you know what I mean?
479 00:41:37.880 ⇒ 00:41:40.469 Luke Scorziell: Yeah, yeah, I mean, we don’t… I don’t wanna… I won’t wanna…
480 00:41:41.040 ⇒ 00:41:48.900 Luke Scorziell: The goal of this is to spend 5 grand on a video, and then we get a 20 grand a month client, or, you know, something like that, so.
481 00:41:48.900 ⇒ 00:41:49.659 Michele Altomare: Ugh, that’s fine.
482 00:41:49.660 ⇒ 00:41:52.529 Luke Scorziell: Don’t worry about that, I’ll… I’ll back you up there, so…
483 00:41:52.730 ⇒ 00:41:55.670 Luke Scorziell: Okay, cool. Well, thanks for making time, dude. I really appreciate it, and thanks.
484 00:41:55.670 ⇒ 00:41:56.310 Michele Altomare: Dude.
485 00:41:56.310 ⇒ 00:41:56.810 Luke Scorziell: biome.
486 00:41:58.550 ⇒ 00:42:00.410 Luke Scorziell: All over the place in this.
487 00:42:00.610 ⇒ 00:42:10.410 Michele Altomare: Oh, you’re good. I know from the fact… I get texts from Utom at, like, 9.30 PM to go do stuff, which I’m like, oh, you guys had long days. You know what I mean? Like, I know you guys are working a lot, so… I get it.
488 00:42:10.860 ⇒ 00:42:11.579 Luke Scorziell: No, that’s good.
489 00:42:11.580 ⇒ 00:42:14.370 Michele Altomare: Good luck with the Omni call. Text me and let me know if anything.
490 00:42:14.580 ⇒ 00:42:16.340 Luke Scorziell: Yeah, I will. Alright, thanks, Mickey.
491 00:42:16.730 ⇒ 00:42:18.670 Michele Altomare: I should see it.