Meeting Title: Brainforge x Mixpanel Event Planning Date: 2026-02-09 Meeting participants: Ryan Brosas, Greg Stoutenburg, Luke Scorziell, Hannah Wang


WEBVTT

1 00:01:58.390 00:01:59.350 Greg Stoutenburg: Hey, Ryan.

2 00:02:00.510 00:02:02.620 Ryan Brosas: Hey! How are you?

3 00:02:03.000 00:02:04.509 Greg Stoutenburg: I’m doing well today, how are you?

4 00:02:04.980 00:02:08.360 Ryan Brosas: Awesome, well, still the same.

5 00:02:08.850 00:02:15.290 Ryan Brosas: It’s a bit… I’ve been developing some stuff on my…

6 00:02:15.750 00:02:19.159 Ryan Brosas: AI stuff on… on weekends, so…

7 00:02:19.870 00:02:24.909 Ryan Brosas: really been busy, but it’s kind of exciting because, you know, I’m…

8 00:02:25.390 00:02:34.250 Ryan Brosas: When you connect one another, or module, and it’s working, it’s kind of like… Fulfilling.

9 00:02:34.250 00:02:44.079 Greg Stoutenburg: Yeah, yeah, for sure. Yeah, for sure. I know. When it seems like it’s a system, rather than just, like, asking ChatGPT a question, it’s nice. Yeah.

10 00:02:44.080 00:02:44.590 Ryan Brosas: Yeah.

11 00:02:44.590 00:02:45.440 Greg Stoutenburg: Hey, Luke.

12 00:02:45.440 00:02:46.650 Luke Scorziell: Hey, how’s it going?

13 00:02:47.180 00:02:48.569 Greg Stoutenburg: Doing alright, how are you?

14 00:02:49.910 00:02:52.559 Luke Scorziell: Good, dude. Have a good weekend?

15 00:02:53.290 00:03:02.580 Greg Stoutenburg: I had a great weekend. It’s been really cold here, but we’ve been making it fun. Did a lot of skating, did a lot of pond hockey this last week and weekend.

16 00:03:02.580 00:03:03.170 Luke Scorziell: Oh, really?

17 00:03:03.170 00:03:07.390 Greg Stoutenburg: Yeah, it’s been, like, real cold, like, you know, we’ve been seeing highs in the teens, and…

18 00:03:07.900 00:03:16.170 Greg Stoutenburg: stuff like that, for a couple weeks. So, anything that was water is solid. And so, yeah. Pond hockey.

19 00:03:16.170 00:03:18.589 Luke Scorziell: Don’t be jealous. I have, like, my street hockey puck.

20 00:03:18.860 00:03:24.090 Greg Stoutenburg: There you go, yeah, yep, yep. Very nice. Yep. I’ve got a ball around here somewhere.

21 00:03:24.440 00:03:27.060 Luke Scorziell: I was down in the garage plane, today.

22 00:03:27.430 00:03:29.860 Luke Scorziell: Like, just a little bit before work, so…

23 00:03:30.530 00:03:31.440 Greg Stoutenburg: That’s cool.

24 00:03:31.620 00:03:33.899 Luke Scorziell: But no ice, unfortunately.

25 00:03:33.900 00:03:37.130 Greg Stoutenburg: Oh, I know. Do you play on a team, or just kind of fooling around?

26 00:03:37.750 00:03:42.899 Luke Scorziell: Just playing around, and then there’s actually a roller hockey rink, like, 2 minutes from my apartment.

27 00:03:43.120 00:03:44.320 Greg Stoutenburg: Nice.

28 00:03:44.710 00:03:52.379 Luke Scorziell: So I’ve been going over there, and they have, like, pickup games and a league and stuff, so… I haven’t gotten too involved yet, but I just bought new wheels for my skates, and .

29 00:03:52.730 00:03:53.110 Greg Stoutenburg: Nice.

30 00:03:53.110 00:03:54.910 Luke Scorziell: And, yeah, I’m trying to, like.

31 00:03:55.470 00:03:57.589 Luke Scorziell: Get back into it a little bit more, so…

32 00:03:57.590 00:04:07.930 Greg Stoutenburg: Sweet. Nice. Yeah. I played roller hockey as a teenager, and then, at 39, joined an adult ice hockey league that I’ve been on for a couple years. It’s awesome.

33 00:04:08.460 00:04:19.110 Luke Scorziell: Oh, really? Yeah. Yeah, I, like, didn’t know it was an option as an adult, and then I was at this rink, and people were like, oh yeah, I’m playing, and I was like, this is, like, my childhood dream.

34 00:04:19.390 00:04:20.610 Greg Stoutenburg: Yeah. Just, like…

35 00:04:20.610 00:04:24.850 Luke Scorziell: Realized. Yeah, yeah.

36 00:04:26.990 00:04:49.529 Greg Stoutenburg: Yeah, well, so to the MixedManel thing, thanks all for hopping on. Basically, I just wanted to ask for, you know, I mean, I can read the channel, but, sort of, like, what’s the goal of the event? What sort of video could I record that you think would be helpful? Getting a little bit of perspective on that would be really helpful, and then I can, you know, workshop some ideas and put something together.

37 00:04:50.950 00:05:01.299 Luke Scorziell: Yeah, I mean, I can talk a little bit to that, but I know, Hannah, you’re… you’ve been more in the, like, weeds on the event, so I don’t know if you have… want to kind of give an overview, maybe first?

38 00:05:01.960 00:05:11.199 Hannah Wang: Yeah, I can send over the planning doc that we started with Mixpanel, but basically it’s just,

39 00:05:11.940 00:05:22.239 Hannah Wang: invite, kind of, only curated event. I think we’re targeting, like, half current Mixpanel customers, half.

40 00:05:22.370 00:05:27.610 Hannah Wang: potential Mixpanel customers is basically just

41 00:05:27.770 00:05:39.210 Hannah Wang: we’re partnering with them to get more leads. I feel like that’s probably the high-level overview of this event. And the agenda is kind of,

42 00:05:39.420 00:05:44.409 Hannah Wang: Let me pull it up, and I can also share.

43 00:05:44.970 00:05:50.390 Hannah Wang: My screen, move the event, so…

44 00:05:50.390 00:05:56.520 Luke Scorziell: It’s, like, people likely that will be, like, evaluating Mixpanel, or not, or, yeah, Mixpanel versus maybe other…

45 00:05:57.000 00:05:58.250 Luke Scorziell: Either, like…

46 00:05:58.250 00:06:04.949 Hannah Wang: using 50% using Mixpanel, but they’re not using it to the full potential that

47 00:06:04.950 00:06:19.949 Hannah Wang: Mixpanel offers, and then the other half is maybe they’re on other platforms like Amplitude or other product analytics tools, and we kind of want to convert them over to Mixpanel. So it’s just… yeah, we’re gonna do…

48 00:06:19.950 00:06:32.530 Hannah Wang: I think this will be on the Mixpanel side. I think we are doing a demo and walkthrough, like, they’re gonna host that, and then I think we’re gonna kind of host, like, the implementation of it. That’s kind of where we…

49 00:06:32.600 00:06:43.109 Hannah Wang: come into play as Brainforge since we were the systems integrator, so… Yeah, that’s, like, the gist of the event. It’s basically, like, a very curated

50 00:06:43.660 00:06:45.260 Hannah Wang: event targeting.

51 00:06:45.730 00:06:52.830 Hannah Wang: current or potential customers for Mixpanel, and for us, ultimately, because we’re partnering with Mixpanel.

52 00:06:52.850 00:07:04.750 Hannah Wang: So hopefully that gives you a better idea. And as for what you can demo, I sent a message in the Mixpanel channel asking,

53 00:07:04.750 00:07:15.540 Hannah Wang: the team, the mixed panel team, basically, if there’s any feature or product we want to highlight. I don’t know what they’ll say, just because

54 00:07:15.680 00:07:29.160 Hannah Wang: again, I don’t know what they have in mind for the demo, but I guess, like, our video can be a teaser to the full demo and walkthrough that they’ll do during this event. So it doesn’t… I don’t think it has to be anything super…

55 00:07:30.000 00:07:41.740 Hannah Wang: crazy, but I think the… the goal is to probably gate that video, so that people have to basically give us their emails.

56 00:07:41.740 00:07:50.450 Hannah Wang: So we can see and kind of filter and qualify if they’re, a person we want to invite to the event.

57 00:07:50.570 00:07:58.399 Hannah Wang: But I think, ultimately, it’s just to, like, drum up interest for… for the event, since it’s on the 26th of this month.

58 00:07:58.710 00:07:59.290 Hannah Wang: Yeah.

59 00:07:59.290 00:08:05.750 Greg Stoutenburg: Okay, so this is maybe less a demo video, and more a check-out-our-event kind of video?

60 00:08:07.050 00:08:07.555 Hannah Wang: Mmm…

61 00:08:09.150 00:08:09.660 Luke Scorziell: Whoa.

62 00:08:09.660 00:08:10.030 Hannah Wang: Go ahead.

63 00:08:10.450 00:08:16.010 Luke Scorziell: I think the one thing is that, a lot of the people that like…

64 00:08:16.620 00:08:25.199 Luke Scorziell: Since it’s invite-only, we likely, like… it’s invite-only, and it’s in Austin, so it’s kind of like a very niche crowd of people that will be able to go to the event.

65 00:08:25.420 00:08:28.100 Luke Scorziell: So I think there is, like, a play of, like.

66 00:08:29.520 00:08:33.639 Luke Scorziell: Yeah, if you see our post, then… Feel free to…

67 00:08:34.830 00:08:47.580 Luke Scorziell: ask about coming to the event, if you can, or if you want to. I think, like, in my mind, that’s kind of one component, and then maybe another, maybe, primary component is, like.

68 00:08:48.540 00:08:58.939 Luke Scorziell: just, hey, what we’re doing… this is an opportunity for us to kind of, like, show off that we do stuff with Mixpanel. If you’re not in Austin, and you’re still evaluating these things, like.

69 00:08:59.170 00:09:04.420 Luke Scorziell: here’s kind of what we’re gonna show. Or, obviously, like, you don’t know what exactly is gonna happen at the event, and like.

70 00:09:04.670 00:09:07.960 Luke Scorziell: Nice, exactly do. Sure.

71 00:09:08.240 00:09:17.349 Luke Scorziell: But, like, if you imagine it, like, you find an event, and you’re like, oh, this is a super cool event that I would love to go to, but it’s, like, across the country, like, I don’t… I probably can’t make it, like…

72 00:09:17.600 00:09:22.889 Luke Scorziell: I wonder what they’re gonna talk about. And then… and then they have a little video that, like, gives you, like, a snippet of, like.

73 00:09:23.140 00:09:25.230 Luke Scorziell: Here’s…

74 00:09:26.070 00:09:30.889 Luke Scorziell: like, here’s the top 5 features that we love about MixedPanel, and we want to talk, you know, or like…

75 00:09:31.090 00:09:33.499 Luke Scorziell: some kind of, I think, like.

76 00:09:35.270 00:09:38.250 Luke Scorziell: Broad… not broad in the sense of, like,

77 00:09:38.460 00:09:41.639 Luke Scorziell: Not detailed, but just, like, a little bit of a high level, like.

78 00:09:42.240 00:09:42.960 Greg Stoutenburg: Yeah.

79 00:09:42.960 00:09:49.029 Luke Scorziell: you know, showcasing the product, and then making it, like, here’s how we at Brainforge work with Mixpanel.

80 00:09:49.950 00:09:50.520 Greg Stoutenburg: Yeah.

81 00:09:51.090 00:09:53.119 Luke Scorziell: Yeah, I think in a way that’s unique, yeah.

82 00:09:53.490 00:10:00.190 Hannah Wang: sorry, to interrupt, I just wanted to add, like, I think the post kind of does two things, like, sure, for the people.

83 00:10:00.430 00:10:03.229 Hannah Wang: who are in Austin, who are within…

84 00:10:03.370 00:10:05.970 Luke Scorziell: the ICP of the people we wanna…

85 00:10:06.100 00:10:23.410 Hannah Wang: invite, like, if they see this and they come to the event, that’s awesome. And then the other part is, like, yeah, as Luke mentioned, if they’re across the country, like, they’re probably not gonna fly over for a one-day thing. And I think it’s just more to flex, like, Brainforge and

86 00:10:23.460 00:10:27.959 Hannah Wang: our partnership with Mixpanel, and ultimately, I think, convert them to.

87 00:10:27.960 00:10:31.549 Greg Stoutenburg: a customer. So… Yeah, yeah, yeah.

88 00:10:32.280 00:10:48.590 Greg Stoutenburg: Yeah, okay, that sounds good. And I think I can do it in such a way that’s like, you know, here’s what I love about Mixpanel, and here’s what Mixpanel enables. I think I would avoid saying anything that’s, like, as opposed to competitors, since we’re nurturing a relationship with Amplitude as well, and they are competitors. Yeah.

89 00:10:49.030 00:11:01.549 Greg Stoutenburg: So, but I think I can, yeah, you know, I can say good things about Mixpanel, what it enables me to do for my work and stuff like that, where I see organizations using it. So, you know, if you want to know more, check it out.

90 00:11:02.530 00:11:07.380 Greg Stoutenburg: Maybe just leave it there, and then anything that’s specific to the event, you could just write into the post. What do you think?

91 00:11:08.980 00:11:12.330 Luke Scorziell: Yeah, I like that,

92 00:11:15.350 00:11:21.489 Luke Scorziell: I guess, like, fitting it into the broader story that we’re telling, too, about Mixpanel, which is, like.

93 00:11:21.650 00:11:31.560 Luke Scorziell: I mean, we’re writing that story as we speak, so it can kind of be whatever, but, like, if you think about, there’s, like, the post that you did last week, then there’s this post, which will be announcing the event.

94 00:11:31.600 00:11:42.550 Luke Scorziell: And then there’s gonna be the event, and maybe one post, again, before the event or something, like, showcasing speakers, and then we might do some posts after the event of, like… Yeah.

95 00:11:42.600 00:11:59.379 Luke Scorziell: here are some, like, specific things that we covered, or, like, here are some questions that we’ve had at the event here, like, here’s our answer to them. You know, like, it could be anything, but I think, like, in my mind, I want to view this as, like, the start of, like, a little bit of, like, an arc of stories that we’re telling about MixedPanel.

96 00:11:59.380 00:11:59.850 Greg Stoutenburg: Yeah.

97 00:12:01.520 00:12:05.510 Greg Stoutenburg: With… and maybe there’s, like, 2 or 3 other videos down the line.

98 00:12:05.510 00:12:08.209 Luke Scorziell: Over the next month or two that we put out.

99 00:12:08.210 00:12:08.670 Greg Stoutenburg: Correct.

100 00:12:09.200 00:12:09.770 Greg Stoutenburg: Yeah.

101 00:12:10.010 00:12:14.659 Luke Scorziell: So, I think, yeah, if that fits into, like, that kind of, like,

102 00:12:15.300 00:12:18.339 Luke Scorziell: story, then I, like, yeah, I think, like.

103 00:12:19.580 00:12:24.979 Luke Scorziell: just giving, like, a, here’s Mixpanel, like, you know, here are a few things that, like, most people…

104 00:12:25.370 00:12:33.559 Luke Scorziell: maybe don’t leverage, or here are the things that we’re implementing most often for clients, or, you know, I trust you to figure out that, but just, I think, thinking, like.

105 00:12:34.060 00:12:38.920 Luke Scorziell: How does this fit into the, like, building some kind of, like, curiosity and hype around…

106 00:12:38.920 00:12:39.650 Greg Stoutenburg: Right.

107 00:12:39.650 00:12:41.600 Luke Scorziell: Mixed panel to the point where, like.

108 00:12:42.010 00:12:47.170 Luke Scorziell: when we post again, then someone’s like, oh, wow, okay, this is, like, kind of a cool platform, like, I really want to see.

109 00:12:47.270 00:12:56.170 Luke Scorziell: So that’s, I guess, how I would think about it, just a little less of, like… like, you don’t have to fit everything into, like, one post that you would say. You can just kind of…

110 00:12:56.760 00:12:59.960 Luke Scorziell: Like, give it, like, a little bit of, like, a… like, this is, like, the hook.

111 00:13:00.350 00:13:01.810 Luke Scorziell: That thing.

112 00:13:01.810 00:13:04.750 Greg Stoutenburg: Yep. Yep. Yep. Okay.

113 00:13:05.120 00:13:07.570 Greg Stoutenburg: That’s great. I can use that.

114 00:13:07.890 00:13:15.449 Hannah Wang: Sorry, one more thing, I messaged Kara… I messaged the Mixpanel team, asking if there’s anything in particular.

115 00:13:15.840 00:13:23.369 Hannah Wang: they want us to highlight, so I feel like they’re all offline for some reason right now, and so…

116 00:13:23.370 00:13:38.260 Hannah Wang: like, if we can’t fit that… fit whatever product they want to highlight into this video, like, as Luke said, this is the start of, like, a story that we’re telling, so we can always, like, sprinkle it in in other posts. But yeah, I just wanted to let you know that I did ask

117 00:13:38.260 00:13:45.569 Hannah Wang: the team, just because they’re always probably launching new things, and we want to highlight the new shiny things, so…

118 00:13:45.610 00:13:46.840 Hannah Wang: Yeah, yeah.

119 00:13:46.840 00:14:01.510 Greg Stoutenburg: I’ll wait to start recording anything until they reply to your question, but otherwise, I think I have a direction to go in, is just, like, create some hype, you know, the way Luke put it, right? Create some curiosity, talk about some ways that I see Mixpanel solving problems, and try to keep it under…

120 00:14:01.880 00:14:02.910 Greg Stoutenburg: 2 minutes.

121 00:14:03.250 00:14:06.080 Greg Stoutenburg: Stuff like that. Yeah.

122 00:14:06.760 00:14:21.480 Hannah Wang: Yeah, I think if you can get it to us by Wednesday… well, it depends on how fast Ryan, I guess, can edit the video, but we’re hoping to make the post on Thursday. So if you do have to start recording

123 00:14:21.600 00:14:25.569 Hannah Wang: and they don’t happen to respond, I think that’s… that’s okay.

124 00:14:25.570 00:14:26.060 Greg Stoutenburg: Okay.

125 00:14:26.400 00:14:35.040 Greg Stoutenburg: Yeah, I’ve got a full plate today anyway, I can just wait till the end of the day, and like, you know, maybe they’ll get back today, but if they don’t, then I’ll just record something tomorrow and hand it over.

126 00:14:35.040 00:14:36.270 Hannah Wang: Okay. Yeah.

127 00:14:36.270 00:14:37.459 Luke Scorziell: Yeah, that’s great.

128 00:14:37.460 00:14:42.080 Greg Stoutenburg: And then if they come in and they say, oh, we really, really, really want this, then I’ll go, okay, fine, re-record.

129 00:14:42.080 00:14:43.330 Hannah Wang: Yeah.

130 00:14:43.330 00:14:45.220 Luke Scorziell: Yeah. Sweet.

131 00:14:45.220 00:14:45.640 Greg Stoutenburg: Nope.

132 00:14:45.640 00:14:49.480 Luke Scorziell: And then, yeah, I mean, obviously, I know we kind of talked a little bit about,

133 00:14:50.200 00:15:01.689 Luke Scorziell: you and content and stuff, but… and I know you threw out, like, the idea of doing, like, podcast episodes and stuff, but, like, whatever, because, like, you’re more close to the technical side of the things that are happening at Brainforge.

134 00:15:01.750 00:15:03.070 Greg Stoutenburg: And so…

135 00:15:03.480 00:15:08.230 Luke Scorziell: And you’re also someone that’s expressed the most interest and excitement about…

136 00:15:08.340 00:15:10.620 Luke Scorziell: Doing content, other than Utom and Robert.

137 00:15:10.620 00:15:11.129 Greg Stoutenburg: What’s up, yeah.

138 00:15:11.590 00:15:18.009 Luke Scorziell: And, so, yeah, as much as, like, We can help you,

139 00:15:18.830 00:15:21.879 Luke Scorziell: If, you know, if it’s, like, becoming the voice of…

140 00:15:22.090 00:15:35.500 Luke Scorziell: like, demos at Brainforge, or if it’s, like, or if it’s, like, your own personal… you know, it’s just… the more that we can have people speaking about our partners and showcasing, like, the features and stuff that they have.

141 00:15:35.500 00:15:36.140 Greg Stoutenburg: Yeah.

142 00:15:36.140 00:15:43.290 Luke Scorziell: the better, because that’s kind of… that’s a bit of a bottleneck right now that we have, because I would like to be doing more of this type of content, but I’m not…

143 00:15:43.290 00:15:43.940 Greg Stoutenburg: Yeah.

144 00:15:44.550 00:15:46.139 Luke Scorziell: Like, using the…

145 00:15:46.250 00:15:51.169 Luke Scorziell: products on a day-to-day, so it’s kind of hard for me to know. Yeah. So, yeah.

146 00:15:51.170 00:15:52.090 Greg Stoutenburg: Yeah.

147 00:15:52.090 00:15:52.970 Luke Scorziell: that scene.

148 00:15:53.890 00:16:12.449 Greg Stoutenburg: Yeah, I like the idea, and I bookmarked the videos that you shared, Hannah, to take a look. I mean, what inspired that thought was after the… when did I post that? Maybe it was after the retro? But I was just thinking about, like, my former colleague who’s a product analyst at Stack Overflow.

149 00:16:12.450 00:16:28.489 Greg Stoutenburg: they use Amplitude, we’ve been chatting about MCP stuff, and I thought, you know what might be a cool, like, thought leadership piece? Is just, you know, Greg at Brainforge, analyst, you know, strategist analyst at Brainforge, talking to senior analysts at Stack Overflow about MCP.

150 00:16:29.030 00:16:41.790 Greg Stoutenburg: 10 minutes, 15 minutes, whatever, you know, but the idea is sort of just, like, reinforcing this, you know, we’re at the cutting-edge kind of angle, is what I was thinking about.

151 00:16:42.060 00:16:50.749 Greg Stoutenburg: So… and then I thought, man, we can just… I know tons of people like this. We can talk to someone like this every other week, you know?

152 00:16:51.130 00:16:58.270 Greg Stoutenburg: I’ll continue to think about it, but yeah, I… I’m on board with the idea, and we’ll just, need to come up with a direction, but I like it.

153 00:16:58.670 00:17:01.529 Luke Scorziell: Yeah, okay, I mean, literally, like, that’s the type of thing where it’s like.

154 00:17:02.030 00:17:09.059 Luke Scorziell: If we can do that, and it’s easy for you, and you feel excited about it, and then we can just hand it off to, like, Ray to edit.

155 00:17:09.359 00:17:19.220 Luke Scorziell: then it’s like, we don’t… it doesn’t even need to be… it could just go on YouTube or something, like, and we could just post, like, here’s our bi-weekly product analytics check-in.

156 00:17:19.329 00:17:21.609 Luke Scorziell: With Greg, or something. And then.

157 00:17:21.619 00:17:26.229 Greg Stoutenburg: Yeah. Yep. So… Teased it a few days before, put the thing up, yeah.

158 00:17:26.699 00:17:27.364 Greg Stoutenburg: Yeah.

159 00:17:28.409 00:17:38.489 Greg Stoutenburg: Awesome! Well, thanks guys for your help. I’ll follow up on this, like I said, I’ll wait to see if Mixpanel gets back to us before the end of the day, and otherwise, I’ll just… I’ll make something tomorrow.

160 00:17:39.150 00:17:41.620 Luke Scorziell: Wait… Thanks again. Yeah, thanks for making the time.

161 00:17:41.620 00:17:42.040 Hannah Wang: Who’s…

162 00:17:42.040 00:17:44.540 Greg Stoutenburg: Yeah, yeah, happy too. Alright, see y’all. Thank you. Thanks.