Meeting Title: Daily GTM Stand Up Date: 2026-02-05 Meeting participants: Luke Scorziell, Hannah Wang, Robert Tseng, Rico Rejoso, Ryan Brosas
WEBVTT
1 00:00:34.290 ⇒ 00:00:36.120 Luke Scorziell: Hey, Hannah, how’s it going?
2 00:00:36.870 ⇒ 00:00:38.170 Hannah Wang: Hey, good morning.
3 00:00:38.700 ⇒ 00:00:39.830 Hannah Wang: How are you?
4 00:00:40.600 ⇒ 00:00:41.510 Luke Scorziell: Good.
5 00:00:43.360 ⇒ 00:00:44.820 Luke Scorziell: Getting the day started.
6 00:00:45.540 ⇒ 00:00:47.060 Hannah Wang: Yeah, same.
7 00:01:31.430 ⇒ 00:01:33.060 Robert Tseng: Hello!
8 00:01:33.990 ⇒ 00:01:34.810 Luke Scorziell: -
9 00:01:36.160 ⇒ 00:01:37.060 Rico Rejoso: Morning, guys.
10 00:01:48.450 ⇒ 00:01:51.029 Robert Tseng: Oops, that’s not what I was trying to do.
11 00:01:52.400 ⇒ 00:01:53.640 Robert Tseng: Let’s see…
12 00:02:09.110 ⇒ 00:02:14.289 Robert Tseng: Okay… I think we mostly have everything here.
13 00:02:16.020 ⇒ 00:02:20.930 Robert Tseng: Cool. Yeah, let’s just run through some things.
14 00:02:24.990 ⇒ 00:02:29.529 Robert Tseng: doing more… I don’t… yeah, I was just doing more standard stand-up,
15 00:02:30.710 ⇒ 00:02:36.119 Robert Tseng: Everything that’s in this to-do cycle, to me, this is, like, kind of not… has not been…
16 00:02:36.450 ⇒ 00:02:39.589 Robert Tseng: addressed, so I feel like we should just go through this.
17 00:02:40.750 ⇒ 00:02:46.840 Robert Tseng: I guess this… daily engagement checklist… I’m assuming…
18 00:02:49.130 ⇒ 00:02:54.999 Robert Tseng: This is a daily recurring task, should either be done at this point, or in progress.
19 00:02:56.240 ⇒ 00:03:01.699 Luke Scorziell: You can mark, brian’s… yeah, market complete for yesterday, and then…
20 00:03:01.700 ⇒ 00:03:02.340 Robert Tseng: Okay.
21 00:03:02.980 ⇒ 00:03:03.610 Luke Scorziell: Oh.
22 00:03:05.170 ⇒ 00:03:06.560 Robert Tseng: for yesterday’s.
23 00:03:11.040 ⇒ 00:03:13.930 Robert Tseng: Okay, whatever, I’m just gonna mark them as done.
24 00:03:14.160 ⇒ 00:03:15.550 Robert Tseng: Assuming you guys will do it.
25 00:03:18.690 ⇒ 00:03:23.359 Robert Tseng: Yeah, okay. This… About this one.
26 00:03:24.470 ⇒ 00:03:31.470 Hannah Wang: I don’t know why that was brought in here, but it’s… it’s done. No one looked at it, but it’s done.
27 00:03:31.930 ⇒ 00:03:32.630 Robert Tseng: Okay.
28 00:03:38.200 ⇒ 00:03:41.529 Robert Tseng: Okay, you’ll do this before we meet.
29 00:03:41.800 ⇒ 00:03:42.430 Luke Scorziell: Yeah.
30 00:03:42.970 ⇒ 00:03:43.790 Robert Tseng: and…
31 00:03:49.450 ⇒ 00:03:50.560 Robert Tseng: What is this?
32 00:03:53.950 ⇒ 00:03:59.630 Luke Scorziell: And attacker must have… I think this was from a message that Utam
33 00:03:59.790 ⇒ 00:04:02.980 Luke Scorziell: And then maybe Ryan created while I was out.
34 00:04:06.000 ⇒ 00:04:11.060 Ryan Brosas: Yeah, I think this is one of, like, one of the
35 00:04:11.170 ⇒ 00:04:21.479 Ryan Brosas: polls of, like, influencers that we are engaging, and we want, like I suggested, to, like, create something similar to it.
36 00:04:25.410 ⇒ 00:04:29.990 Robert Tseng: Okay, so what’s the… Is this being worked on, or what?
37 00:04:31.540 ⇒ 00:04:43.800 Ryan Brosas: It hasn’t been, planned off. I, I plan to, like, like, reach out to Luke and, suggest this idea, but yeah.
38 00:04:44.400 ⇒ 00:04:49.359 Ryan Brosas: Well… I think next cycle would be good, I guess.
39 00:04:50.010 ⇒ 00:04:50.730 Robert Tseng: Fair.
40 00:05:02.320 ⇒ 00:05:03.610 Robert Tseng: What is this?
41 00:05:03.610 ⇒ 00:05:10.169 Ryan Brosas: This one, that is the default, the pre-qualifier that we have on website.
42 00:05:10.340 ⇒ 00:05:15.630 Ryan Brosas: I haven’t adjusted it, because…
43 00:05:15.770 ⇒ 00:05:24.650 Ryan Brosas: So, we have, like, pre… like, like, a lot of, like, what do you call ICP… Here,
44 00:05:25.050 ⇒ 00:05:31.289 Ryan Brosas: So… and also, like, there’s, like, an issue of, like, Apollo not getting all the info.
45 00:05:31.810 ⇒ 00:05:37.320 Ryan Brosas: So I’m thinking of another angle on these ones before I do it.
46 00:05:38.250 ⇒ 00:05:39.539 Ryan Brosas: So I think yes.
47 00:05:42.130 ⇒ 00:05:43.590 Robert Tseng: Okay, I’m just gonna move it to blocked.
48 00:05:46.670 ⇒ 00:05:51.260 Robert Tseng: Yeah, this was my feedback for… the dbt list.
49 00:05:52.000 ⇒ 00:05:58.010 Robert Tseng: If we needed more accounts, but seems like you guys were just going off of job postings, which…
50 00:05:58.180 ⇒ 00:06:06.430 Robert Tseng: historically has not gone well. Like, I feel like we’ve probably only had one… yeah, we’ve had one deal in…
51 00:06:07.110 ⇒ 00:06:15.980 Robert Tseng: the history of a company that has come through a job posting. So, I’m… I mean, we could still run it, and I don’t think it’s… it’s…
52 00:06:16.210 ⇒ 00:06:23.120 Robert Tseng: But it, you know, can’t be the only, only signal we’re looking at for, for lead lists. That’s why I shared this.
53 00:06:23.980 ⇒ 00:06:27.329 Luke Scorziell: Maybe we could make a separate campaign?
54 00:06:27.520 ⇒ 00:06:31.939 Luke Scorziell: Around the conference, just because a lot of the messaging that we have is geared toward, like.
55 00:06:32.270 ⇒ 00:06:33.590 Luke Scorziell: someone who’s hiring.
56 00:06:34.780 ⇒ 00:06:38.200 Robert Tseng: Yeah, well, I mean, I don’t…
57 00:06:38.860 ⇒ 00:06:42.700 Robert Tseng: I think it’s a minor tweak. We’re not gonna be…
58 00:06:43.390 ⇒ 00:06:53.030 Robert Tseng: Coalesce happens in November of every year, so it’s not like this is an event-based promotion, this is just, if we can find people who went to this conference last year.
59 00:06:53.440 ⇒ 00:06:54.170 Luke Scorziell: And just.
60 00:06:54.170 ⇒ 00:06:58.070 Robert Tseng: I was just having a conversation with someone that their company
61 00:06:58.580 ⇒ 00:07:07.290 Robert Tseng: basically built $450,000 in the pipeline from this conference, closed Ford as a deal, and then got acquired in, in,
62 00:07:07.380 ⇒ 00:07:19.810 Robert Tseng: by Snowflake. This all happened last year, and their… their… their only pro… their only offering is AI-powered dbt. So, it’s basically what we do, just… it’s just an AI tool. So…
63 00:07:21.060 ⇒ 00:07:25.890 Robert Tseng: Yeah, I just, you know… I took that, and I was like, well…
64 00:07:26.210 ⇒ 00:07:30.899 Robert Tseng: We should definitely get some pipeline from the same group then, as well.
65 00:07:32.260 ⇒ 00:07:33.680 Robert Tseng: Yeah, okay. Yeah.
66 00:07:36.490 ⇒ 00:07:37.220 Robert Tseng: Okay.
67 00:07:38.260 ⇒ 00:07:41.209 Robert Tseng: So I’m gonna say this is in progress.
68 00:07:42.130 ⇒ 00:07:44.589 Robert Tseng: This is supposed to be done…
69 00:07:44.920 ⇒ 00:07:50.139 Robert Tseng: Today… what? This is 8 days ago, so I’m gonna consider this canceled.
70 00:07:51.940 ⇒ 00:07:59.559 Robert Tseng: Adjust form… also… Is this canceled, or what?
71 00:08:00.060 ⇒ 00:08:05.429 Robert Tseng: Basically, anything that’s, like, outdated, my default is cancel, so you guys tell me otherwise.
72 00:08:05.940 ⇒ 00:08:11.590 Ryan Brosas: Yeah, yeah, this can… I can push this on next cycle.
73 00:08:12.020 ⇒ 00:08:13.549 Robert Tseng: Next cycle. Okay.
74 00:08:21.150 ⇒ 00:08:26.729 Luke Scorziell: I think this could be another campaign that we do, so maybe I can just use the new,
75 00:08:27.380 ⇒ 00:08:29.550 Luke Scorziell: cursor thing that we have in draft.
76 00:08:29.700 ⇒ 00:08:36.150 Luke Scorziell: They, like, service line around, turning our… our sales… Motion into a product.
77 00:08:37.299 ⇒ 00:08:44.549 Robert Tseng: Yeah, I guess on that note, there would be… RAF, GTFX.
78 00:08:55.879 ⇒ 00:08:58.359 Robert Tseng: So, I thought this was interesting.
79 00:09:02.499 ⇒ 00:09:03.329 Robert Tseng: Hmm.
80 00:09:06.009 ⇒ 00:09:11.699 Robert Tseng: I guess I’m not signed in, so I can’t look at his… This dude…
81 00:09:16.169 ⇒ 00:09:16.989 Robert Tseng: Yeah.
82 00:09:24.249 ⇒ 00:09:37.959 Robert Tseng: So, RAMP is, they do a billion in revenue per year. So, obviously very different. They have an entire… they’re basically just, like, accredits… they’re like a Brex competitor. It’s like…
83 00:09:38.219 ⇒ 00:09:40.719 Robert Tseng: Startup Virtual Credit Credit Cards.
84 00:09:42.419 ⇒ 00:09:43.729 Robert Tseng: they’re…
85 00:09:43.859 ⇒ 00:09:55.879 Robert Tseng: PM is kind of promoting how they’ve built all this internal tooling to basically run their go-to-market teams. It’s getting a lot of hits on social media over the past couple days.
86 00:09:56.099 ⇒ 00:10:00.639 Robert Tseng: So, I mean, they have a lead research tool, they have a…
87 00:10:01.349 ⇒ 00:10:07.599 Robert Tseng: I mean, this is basically, like, a combination of, like, Post Hog plus HubSpot.
88 00:10:07.789 ⇒ 00:10:16.729 Robert Tseng: and Apollo, like, you’re looking at… You know, just… Session stitching across different
89 00:10:18.199 ⇒ 00:10:22.289 Robert Tseng: Things, plus, like, what tech stack they use.
90 00:10:23.689 ⇒ 00:10:31.329 Robert Tseng: And then they have, like, a rep-specific dashboard that allows them to draft emails to…
91 00:10:31.409 ⇒ 00:10:49.009 Robert Tseng: accounts that they’re going after, and then whatever, like, he just… I mean, it’s a very basic kind of sequence that they… that they shared. So, I think the market is receptive to this idea of, like, oh, AI’s at a place now where it’s, like, very easy to build your own go-to-market tools.
92 00:10:49.269 ⇒ 00:10:59.269 Robert Tseng: Obviously what we’re building is not as… like, we don’t have 10 engineers paying millions of dollars, like, per year into making it look like this, but…
93 00:10:59.269 ⇒ 00:11:13.159 Robert Tseng: our… some combination of our BrainForge platform, the process that Utam maybe talked about in that Notion doc with Vixil, and then, like, a lot of the work that we’re pushing out now to enable this team.
94 00:11:13.159 ⇒ 00:11:18.729 Robert Tseng: I think we can be sharing these things. Like, I do think this could be, like, an always-on type of, like.
95 00:11:18.809 ⇒ 00:11:31.459 Robert Tseng: here are some, like, nuggets from, like, what we’re learning from GTM using AI into… into the… that could just be a, like, a recurring campaign that we’re driving. Yeah, and he posted this
96 00:11:31.589 ⇒ 00:11:36.879 Robert Tseng: A few days ago, it’s got a lot of… got a lot of eyes on it, and
97 00:11:37.149 ⇒ 00:11:42.099 Robert Tseng: Yeah, that’s what came to mind when I… when you’re talking about
98 00:11:42.579 ⇒ 00:11:46.369 Robert Tseng: turning our Vixel presentation into content.
99 00:11:50.510 ⇒ 00:11:55.590 Luke Scorziell: Well, yeah, I… I feel like it’s pretty…
100 00:11:56.360 ⇒ 00:12:04.069 Luke Scorziell: I just, like, shouldn’t take too much to just switch in, so… playing with Ryan on some of, what that would look like.
101 00:12:06.710 ⇒ 00:12:15.449 Robert Tseng: Yeah, so, I mean, I’m not gonna prescribe what you guys do, but I… you can see, like, what he put out… I’m just saying, he put out something very basic, basically shows nothing.
102 00:12:15.680 ⇒ 00:12:32.080 Robert Tseng: takes a couple rough screenshots of things that honestly don’t look much different from Brainforge platform, and yeah, he’s just getting a lot of… he’s just getting a lot of visibility on it. So I do think that this is a market signal that I think people would be receptive to this type of content.
103 00:12:33.440 ⇒ 00:12:37.770 Luke Scorziell: Okay. Yeah. Yeah, that sounds good.
104 00:12:39.450 ⇒ 00:12:47.190 Robert Tseng: Okay, so I’m just gonna pull that into cycle, and then… This theme…
105 00:12:54.390 ⇒ 00:12:58.180 Robert Tseng: So, yeah, UTOM kind of trickles in these, like, ad hoc
106 00:12:58.500 ⇒ 00:13:04.230 Robert Tseng: hey, we should talk about this, and like, we do this too, so I kind of mentioned in Slack that
107 00:13:05.320 ⇒ 00:13:14.940 Robert Tseng: I think this is the right approach, it should just land in a ticket, and then on this call, we should just triage. Like, are we doing it this cycle? What needs to go into this? Like, and…
108 00:13:15.250 ⇒ 00:13:21.119 Robert Tseng: So yeah, I think… I don’t see the one that he mentioned today that got put into here, so…
109 00:13:21.720 ⇒ 00:13:25.089 Robert Tseng: But yeah, you guys need to pull it, pull it into…
110 00:13:25.190 ⇒ 00:13:32.099 Robert Tseng: Pull it into, you guys need to create a ticket for us, so we can actually decide what… when we work on it.
111 00:13:34.870 ⇒ 00:13:35.630 Ryan Brosas: Will do.
112 00:13:35.630 ⇒ 00:13:41.150 Robert Tseng: Yeah, okay, so with that in mind, like, what’s… what’s the… what’s the take here?
113 00:13:42.040 ⇒ 00:13:55.450 Ryan Brosas: Yeah, basically, I will dig on his, granola and turn this to a content for LinkedIn, then we can also, like, do this as a blog post as well.
114 00:13:56.380 ⇒ 00:14:09.609 Ryan Brosas: But, yeah, I think we can also, like, repurpose the… the granola as, like, like, for a video as well, as I think that is being enabled at this moment.
115 00:14:10.180 ⇒ 00:14:13.750 Ryan Brosas: But yeah, that would be my, my, my plan in here.
116 00:14:14.840 ⇒ 00:14:19.619 Ryan Brosas: I think that this will be, like, next, next cycle.
117 00:14:21.470 ⇒ 00:14:23.739 Luke Scorziell: Will it still be irrelevant, then? Or…
118 00:14:24.930 ⇒ 00:14:42.140 Robert Tseng: Yeah, yeah, it’ll still be relevant, but yeah, I mean, I feel like we’re just saying next cycle for everything that’s ad hoc, which… I mean, it’s fine. If you guys feel like you need the time for this week, then that’s… that’s fine, but, you know, you’re just gonna… this… it’s not… it’s not gonna be… it’s just gonna… it’s a moving target. You’ll just have to deal with it next week.
119 00:14:45.580 ⇒ 00:14:48.070 Luke Scorziell: Okay, and then this tracker…
120 00:14:48.290 ⇒ 00:14:52.199 Robert Tseng: Event tracker, something that I’m building. I…
121 00:14:52.340 ⇒ 00:14:54.470 Robert Tseng: Don’t think I will finish it this cycle.
122 00:14:54.570 ⇒ 00:15:03.969 Robert Tseng: But, basically… Well, anyway, I know enough about this to… what I need to build.
123 00:15:06.400 ⇒ 00:15:16.770 Robert Tseng: So… Okay, so that leaves us with… we’re pretty… light on work. So…
124 00:15:17.170 ⇒ 00:15:30.959 Robert Tseng: Yeah, I mean, I threw on a twice-a-week kind of check. I think this team, collectively, should be about 60, so obviously if we just spent 15 minutes just grooming tickets, like, I think that should have been done,
125 00:15:31.550 ⇒ 00:15:43.120 Robert Tseng: Before we get on this call, because I don’t… then I don’t really have time to… to click into anything now. So the last thing I’ll say is I’m building out, which is not ticketed here, so I need to just add one here.
126 00:15:43.350 ⇒ 00:15:51.519 Robert Tseng: Building out… design, copy, agents… I’m testing it right now, based on my conversation with Hannah yesterday.
127 00:15:51.740 ⇒ 00:15:56.789 Robert Tseng: This should pretty much be done today, so I think it will be ready to go.
128 00:16:03.300 ⇒ 00:16:13.080 Robert Tseng: Cool. And then we’ve booked a couple calls today, tomorrow, like, disco calls, and then there’s… I mean, hopefully there’s gonna be more coming in, next week, so…
129 00:16:13.960 ⇒ 00:16:21.820 Robert Tseng: Okay, last thing I want to say is… I mean, from, like, a…
130 00:16:23.950 ⇒ 00:16:37.560 Robert Tseng: campaign perspective, did we get any campaigns out this week? And did we put CTAs on anything? I feel like we talked a lot about it, but I’m not sure if we actually… if we actually did it, and it’s now Thursday.
131 00:16:38.940 ⇒ 00:16:46.119 Luke Scorziell: The… well, the, dbt… We have the…
132 00:16:46.250 ⇒ 00:16:52.270 Luke Scorziell: one-pager link that we put out and added that to UTOM’s posts, and then…
133 00:16:55.960 ⇒ 00:16:58.560 Luke Scorziell: Or it should be in the comments of the last one.
134 00:17:01.310 ⇒ 00:17:05.920 Luke Scorziell: And then, at least what the…
135 00:17:06.609 ⇒ 00:17:12.520 Luke Scorziell: brief, I think, that I had you review.
136 00:17:16.530 ⇒ 00:17:17.569 Luke Scorziell: Oh, aren’t…
137 00:17:20.490 ⇒ 00:17:21.599 Robert Tseng: Nope, not say anything.
138 00:17:21.609 ⇒ 00:17:25.519 Ryan Brosas: yes, the rel- the relevant.
139 00:17:28.160 ⇒ 00:17:41.150 Robert Tseng: It’s fine. If I missed it, then I missed it. But, like, okay, so what I’m gathering is we put one CTA on one post this week. That’s… that’s… execution-wise, like, that’s what we’ve got done so far.
140 00:17:45.640 ⇒ 00:17:51.899 Hannah Wang: Yeah, so Luke, did we… because I know you were gonna launch a sequence for the DBT.
141 00:17:52.660 ⇒ 00:17:56.059 Hannah Wang: What do you want to call? Campaign.
142 00:17:56.060 ⇒ 00:17:57.020 Ryan Brosas: Sure.
143 00:17:57.890 ⇒ 00:17:58.900 Hannah Wang: Go ahead.
144 00:17:59.300 ⇒ 00:18:08.320 Ryan Brosas: For the city-wise, we also, like, included a mixed panel, case study for this, the, the demo one.
145 00:18:14.330 ⇒ 00:18:24.139 Hannah Wang: It’s a link to the case study, yeah. And then I asked Ms. to add, basically, weekly hits, so that I can track, like, for any given week, how many…
146 00:18:27.120 ⇒ 00:18:37.159 Hannah Wang: Sorry, my words are not coming to me. How many hits we’re getting, so if we want… if we have time, I can just share my screen really quickly and show you that.
147 00:18:37.160 ⇒ 00:18:42.790 Robert Tseng: No, I mean, if this post went out 2 hours ago, we probably don’t have any hits on it yet, or very few, like, yeah.
148 00:18:43.210 ⇒ 00:18:45.779 Hannah Wang: I mean, it does, but yeah.
149 00:18:45.780 ⇒ 00:18:50.459 Robert Tseng: I mean, yeah, if you feel like there’s something worth sharing there, we can… yeah.
150 00:18:50.870 ⇒ 00:18:57.149 Hannah Wang: Oh, no, I was just gonna show that it’s on the platform, but it’s… I can just show it next Monday.
151 00:18:57.150 ⇒ 00:18:57.570 Robert Tseng: Okay.
152 00:18:57.570 ⇒ 00:19:02.760 Hannah Wang: help me track the hits, and then, as I was saying for the DBT one.
153 00:19:02.870 ⇒ 00:19:07.220 Hannah Wang: Yeah, Luke, maybe I need to review that so that we can add more.
154 00:19:08.710 ⇒ 00:19:19.849 Hannah Wang: CTAs to the… the messages. So did you… were you able to launch that yet, or no? Was it still, like, pending review, and you’re gonna launch it today or something?
155 00:19:20.400 ⇒ 00:19:22.600 Luke Scorziell: Yeah, I guess I’ve been, like.
156 00:19:22.770 ⇒ 00:19:26.769 Luke Scorziell: Do I need you to sign off on these, Robert, or what is the…
157 00:19:27.790 ⇒ 00:19:35.320 Robert Tseng: Well, I think you should just push them. I mean, there’s… I… so,
158 00:19:36.090 ⇒ 00:19:51.529 Robert Tseng: campaign comes, we review. If there’s multiple reviews, that slows things down. But, like, if there’s, like, parts that… I think content should go out first, then the lead list has some time to, like, finalize, and the campaign should follow that. But,
159 00:19:51.960 ⇒ 00:20:05.999 Robert Tseng: I mean, it doesn’t always have to be sequenced that way, but, like, the point is, like, I guess you just… you just have to push what you feel like is ready. So, like, I mean, I… I spent probably 45 minutes reviewing stuff that came to me.
160 00:20:06.060 ⇒ 00:20:13.080 Robert Tseng: probably between, like, yesterday afternoon to this… this morning. So, like, that’s what I can… that’s what I can do.
161 00:20:13.490 ⇒ 00:20:20.579 Robert Tseng: But, like… Yeah, like, I think you just have to push what you can.
162 00:20:22.860 ⇒ 00:20:33.980 Robert Tseng: like, if there’s something that’s, like, I can’t push because this is a critical blocker, well then, like, yeah, that should be the one thing that we talk about, rather than me, like, scanning through the entire brief. But, like.
163 00:20:34.270 ⇒ 00:20:45.189 Robert Tseng: Yeah, I think I shared that some… like, the DBT brief felt like it was 90% of the way there. I gave very tactical feedback. I changed copy, so the campaign is, like, literally… like, I went in there and changed words.
164 00:20:45.220 ⇒ 00:21:00.290 Robert Tseng: Then the… then the insurance campaign was, like, felt like it was, like, 50% of the way there. I got it, it’s 25 pages long, there’s 10 outlines, no posts that are really ready to be drafted, or that have been drafted, and there were, like, some…
165 00:21:00.290 ⇒ 00:21:06.410 Robert Tseng: There’s a different, like, set of things for every account, which is, like.
166 00:21:06.570 ⇒ 00:21:10.229 Robert Tseng: a lot of… I don’t really know what to say. All I can say is, like.
167 00:21:10.380 ⇒ 00:21:30.040 Robert Tseng: yeah, that’s on the right track, or no, that’s not on the right track. Like, it’s just… it’s just not… it’s not really ready for me to… to give the, like, the final, like, tactical edits. Like, I… I think I… I give feedback differently depending on the stage of what I’m given. So, if I’m given, like, an idea, then I’ll just give more ideas. And if I’m giving something that’s just, like.
168 00:21:30.420 ⇒ 00:21:41.030 Robert Tseng: Does the structure look right? I’ll, like, decide what to trim off, and then if I’m giving something that’s close to the finish line, then I will, like, actually go in and push pixels and change words.
169 00:21:41.210 ⇒ 00:21:47.430 Robert Tseng: Or whatever, but I think, I guess… Yeah, that, that’s… that’s what…
170 00:21:48.230 ⇒ 00:21:52.340 Robert Tseng: Yeah, that’s what I… that’s how I treat work when it comes to me for review.
171 00:21:54.120 ⇒ 00:21:55.080 Luke Scorziell: Yeah.
172 00:21:57.720 ⇒ 00:22:03.289 Luke Scorziell: Yeah, maybe it would be helpful to chat with you, just through that process, because I think…
173 00:22:05.160 ⇒ 00:22:10.379 Robert Tseng: Okay, let’s pull it up. I mean, if people got a drop, we’ll drop, but, like, what, which one?
174 00:22:11.530 ⇒ 00:22:16.709 Luke Scorziell: I mean, we could look at, like, the insurance. I think I had… I had…
175 00:22:17.030 ⇒ 00:22:20.630 Luke Scorziell: done additional updates that I haven’t uploaded yet.
176 00:22:25.280 ⇒ 00:22:34.419 Robert Tseng: Like, I don’t have any feedback on this. This is, like, nice, like, I get the outline, like, sure, but, like, it’s not… it’s not really… there’s no draft here, right? And then…
177 00:22:34.910 ⇒ 00:22:40.260 Robert Tseng: for here, it’s like, okay, I don’t really know what… if this was, like, a strategy thing, or, like…
178 00:22:41.040 ⇒ 00:22:42.380 Robert Tseng: I’m like, well…
179 00:22:42.710 ⇒ 00:22:56.029 Robert Tseng: I think the sequence should pretty much be the same. We should… for every account, if there’s a mutual, we go for the mutual over the cold. Like, it’s just always better to try to find the second-degree connection in… into an account, rather than going… going cold.
180 00:22:56.790 ⇒ 00:23:07.750 Robert Tseng: And then for each of these, we have a different message framework for every account. Like, there’s 5 angles here, and so my feedback was, I don’t really think I need to review 5 angles. I think I just…
181 00:23:08.010 ⇒ 00:23:17.100 Robert Tseng: I mean, if you have, like, one account, and, like, we focus on one, I can give very factful feedback there, but I’m not gonna kind of leave, like, a different set for every…
182 00:23:17.650 ⇒ 00:23:20.330 Robert Tseng: Like, for every… for every account, right? So, like…
183 00:23:20.330 ⇒ 00:23:22.819 Luke Scorziell: Like, what I had done is, I had…
184 00:23:23.790 ⇒ 00:23:28.150 Luke Scorziell: Gemini do, like, a deep research report into these different accounts, and then it found
185 00:23:28.370 ⇒ 00:23:31.300 Luke Scorziell: But these are people who’ve talked online about,
186 00:23:31.580 ⇒ 00:23:36.450 Luke Scorziell: Like, how they’ve tried to do stuff like this, but it’s gone wrong, and so the goal is maybe to…
187 00:23:36.610 ⇒ 00:23:40.710 Luke Scorziell: Follow up, like, specifically with… with each one, and the,
188 00:23:40.990 ⇒ 00:23:48.780 Luke Scorziell: Research that we have, and ask, like, specific questions, because maybe, like, a generalized outreach wouldn’t be…
189 00:23:48.960 ⇒ 00:23:53.950 Luke Scorziell: As relevant to someone who’s, like, written online, or written publicly about
190 00:23:54.580 ⇒ 00:23:56.710 Luke Scorziell: There are attempts to implement stuff like this.
191 00:23:57.770 ⇒ 00:24:01.049 Robert Tseng: Okay, well, yeah, I mean, I think you should… you should have…
192 00:24:01.980 ⇒ 00:24:10.010 Robert Tseng: like, if you’re gonna take Gemini Research and just paste it in here, like, I don’t want to review Gemini Research, like, I think you should… you should just test it yourself. So, like,
193 00:24:11.920 ⇒ 00:24:17.360 Robert Tseng: like, this doesn’t have to go in the brief, but, like, I think things that I do all the time that, like, as I’m kind of…
194 00:24:18.100 ⇒ 00:24:23.590 Robert Tseng: even, like, the job posting thing, like, I went and I sent, like, 3 messages to people that, like.
195 00:24:23.790 ⇒ 00:24:34.770 Robert Tseng: were on the hunt for a particular data thing. I just wanted to… and I tested, like, different copies, just to see what would sit with different… with different people. So, like, you know, I’m not, like.
196 00:24:35.080 ⇒ 00:24:38.589 Robert Tseng: it doesn’t make it into a brief, because I’m just like…
197 00:24:38.810 ⇒ 00:24:57.540 Robert Tseng: does the data engineer, like, job posting angle really work? Let me try it on this, like, account where I have 3 people that are there, like, that I have first-degree connections with. I’m gonna try dropping the deck, I’m gonna try just, like, asking the question, I’m gonna try, like, a different, like, hey, like, if you need an intro, like, whatever, like, I don’t know, like, I…
198 00:24:57.680 ⇒ 00:25:02.129 Robert Tseng: I feel like that’s not something you need to, like… or, I mean, I…
199 00:25:02.190 ⇒ 00:25:18.010 Robert Tseng: I’m not talking about it with the team yet, until I, like, have more validation. So, like, I think it’s always, like, you… when I get research or ideas, like, I just go test it, and then, like, I come back if I actually have something that’s working, so I can point to it and be like, hey, look, that worked. Like,
200 00:25:18.370 ⇒ 00:25:32.689 Robert Tseng: this one is… this person reached out to me on Upwork, I kind of just… I mean, she had the right idea. We messaged back and forth on Upwork, pushed her to LinkedIn, she booked a time with me, I’m talking to her tomorrow. So, like, yeah, like, I just…
201 00:25:32.750 ⇒ 00:25:45.470 Robert Tseng: I’m just kind of pointing out examples of, like, even as I’m going through, like, my stuff, like, I’m always just, like, sampling what I’m thinking by, like, just picking an account and, like.
202 00:25:45.900 ⇒ 00:25:47.780 Robert Tseng: Sending the message, just like…
203 00:25:48.310 ⇒ 00:25:59.279 Robert Tseng: just at least get some connection between, like, the strategy that I’m thinking of, and, like, someone that’s, like, real. That way, I feel like I’m contributing to pipeline.
204 00:25:59.280 ⇒ 00:26:10.670 Robert Tseng: while I’m also, like, planning at the same time, right? So, I… I don’t know if that, like, framework helps you to better, like, kind of take what you’re getting out of Gemini, and, like, just…
205 00:26:10.760 ⇒ 00:26:17.770 Robert Tseng: go to Shepard Insurance, find the people, like, test a few messages, and then just, like, then…
206 00:26:18.040 ⇒ 00:26:24.590 Robert Tseng: you know, you may not get immediate feedback loops. Some people may respond the same day, most people will not.
207 00:26:25.340 ⇒ 00:26:28.099 Robert Tseng: But, like, I guess, like.
208 00:26:28.360 ⇒ 00:26:44.719 Robert Tseng: I don’t think Utam and I would… even if Utam is opinionated on what you should say to them, he wouldn’t know. It’s not like he’s messaged any insurance people. So, like, I feel like he… all of his information is completely hearsay, it’s just through Ian, which is why I’m not that comfortable with
209 00:26:44.720 ⇒ 00:27:02.330 Robert Tseng: with the… with this campaign, because, like, I don’t feel like we have direct signal from people that are actually in insurance. So, like, you have to build that feedback loop. I don’t really trust what Ian says unless we test what he tells us with… with actual accounts. So,
210 00:27:02.370 ⇒ 00:27:11.600 Robert Tseng: like, yeah, so, like, I feel like the research stage is, like, too early to get feedback from Meade and… me and Uta, because, like.
211 00:27:12.140 ⇒ 00:27:31.310 Robert Tseng: I… obviously, we want to give you an answer, but whatever answer we’re gonna give you is gonna be just as misinformed. But if anything, he’s just gonna be overly confident in his response, because he thinks that Ian told him something, but, like, he’s never tested it himself either. So, like, I think, like, we just need to, like, have…
212 00:27:31.520 ⇒ 00:27:34.500 Robert Tseng: That, bias towards, like.
213 00:27:34.940 ⇒ 00:27:47.410 Robert Tseng: testing it, and then, like, form… test it, form your opinion, do the strategy, like, all concurrently. I’m… I think that’s… that’s kind of the main takeaway that I’m trying to communicate here.
214 00:27:48.510 ⇒ 00:27:49.140 Luke Scorziell: Yeah.
215 00:27:52.920 ⇒ 00:27:56.649 Luke Scorziell: Okay, yeah, I mean, that makes sense.
216 00:27:57.260 ⇒ 00:27:59.929 Luke Scorziell: I think, yeah, maybe just with the new, like.
217 00:28:01.970 ⇒ 00:28:10.239 Luke Scorziell: Like, kind of learning how to use the cursor system, that you built, and then, like, knowing, like, what is maybe the expectation around
218 00:28:10.730 ⇒ 00:28:12.100 Luke Scorziell: like,
219 00:28:12.460 ⇒ 00:28:19.520 Luke Scorziell: am I supposed to be using that to, like, build out a new brief, like, 2 or 3 new briefs every day, or is it more just, like.
220 00:28:19.770 ⇒ 00:28:24.860 Luke Scorziell: We just need… like, I know that we just need to be sending messages, too, but I think I’ve been a little, like…
221 00:28:25.260 ⇒ 00:28:30.179 Luke Scorziell: But… Feels like shifting,
222 00:28:32.630 ⇒ 00:28:37.409 Luke Scorziell: methods, I guess, or ways of… yeah, like, I guess just trying to find, like.
223 00:28:37.870 ⇒ 00:28:40.499 Luke Scorziell: What are… what are you looking for in, like, a…
224 00:28:40.720 ⇒ 00:28:46.600 Luke Scorziell: If it’s, like, you just built this, and it’s, like, helpful for me, then I can just then create something that you don’t need to review.
225 00:28:46.770 ⇒ 00:28:51.070 Luke Scorziell: And I can just send to, like, Rico and Ryan,
226 00:28:51.400 ⇒ 00:28:56.309 Luke Scorziell: Like, I think that’s helpful to know, too. So I think, yeah, I’m maybe just trying to figure out…
227 00:28:59.330 ⇒ 00:29:06.030 Robert Tseng: Yeah, like, to me, the purpose of the brief is that it is, like, it’s got everything that I need to know about the campaign.
228 00:29:06.280 ⇒ 00:29:20.039 Robert Tseng: So… and even just from looking at, like, the… like, the state of the brief, I can tell, are we close to lodge or not? Like, for insurance, it’s obvious that we’re not close to lodge. There’s… there’s no con… but on the DBT side, it’s like, yeah, I mean, that’s me, we’re close to launch.
229 00:29:21.500 ⇒ 00:29:29.320 Robert Tseng: it’s not meant to be, like, a… you need to check every box before you, like, send a message, like, I think it needs to be more dynamic than that, like…
230 00:29:30.270 ⇒ 00:29:38.109 Robert Tseng: But, like, I think this is what I will… I’ll review this, like, I’ll kind of come back to this and be like, okay, well.
231 00:29:38.270 ⇒ 00:29:54.790 Robert Tseng: two weeks from now, this insurance broker thing, this insurance thing, I can… then I can tell Utah, look, we’ve been running your insurance campaign for two weeks. This is… this is… these are the results. We’ve created zero SOWs, have not hit anybody. You should, like, we should kill it. Like, I… I think I want to be able to tell them that.
232 00:29:54.790 ⇒ 00:29:58.859 Robert Tseng: I’ve been wanting to, like, kind of move on from insurance for a while, but, like.
233 00:29:58.940 ⇒ 00:30:07.309 Robert Tseng: whatever, it took… oh yeah, we were… it was just way too slow. The fact that we had been talking about insurance with Contextual for, like.
234 00:30:08.200 ⇒ 00:30:18.479 Robert Tseng: I mean, this was before you came here, like, I think Gabe started working on the demos in December, like, in my mind, it’s been 3 months, and we still have not tested this, which is, like.
235 00:30:18.740 ⇒ 00:30:22.920 Robert Tseng: not… that, like, that’s… that’s not okay. Like, I think…
236 00:30:23.150 ⇒ 00:30:36.800 Robert Tseng: campaign ideas need to go from conception to, like, testing, end-to-end, within 2 weeks. So, like, whatever we need to do in order to do that, like, that’s… that’s what I’m, like, trying to push
237 00:30:36.910 ⇒ 00:30:42.989 Robert Tseng: push the team for. So, I mean, at this point, like, 4 days has gone by, and we have…
238 00:30:43.010 ⇒ 00:30:45.990 Robert Tseng: Like, another… yeah, another 4 days has gone by, and…
239 00:30:45.990 ⇒ 00:31:03.110 Robert Tseng: we have not added any insurance leads, or we haven’t even, like, talked to people in insurance. So, to me, it’s kind of like, well, I’m only willing to give this, like, another week before we gotta move on from insurance. So, the testing window is just, like, pretty short. So, I don’t… I don’t really know, like.
240 00:31:03.120 ⇒ 00:31:03.909 Robert Tseng: You’re like.
241 00:31:04.370 ⇒ 00:31:22.130 Robert Tseng: is… if… if the brief is… if it’s too… if you don’t want to touch the brief, then I can create the briefs, and then you just push the messaging, and you do the testing. Like, we can… we can shift, like, where the decision maker kind of, like… where, like, where… where the… where we’re drawing the lines on decisions, but, like.
242 00:31:23.060 ⇒ 00:31:28.550 Robert Tseng: Yeah, like, I, I think… I need to… like, I’m not really understanding, like, why…
243 00:31:28.920 ⇒ 00:31:36.959 Robert Tseng: Like, what’s stopping you from, like, testing things, like, out with… and, like, in actual messages and,
244 00:31:37.690 ⇒ 00:31:42.430 Robert Tseng: Yeah, like, booking… booking calls… I mean, yeah, like, I… I, I guess…
245 00:31:43.060 ⇒ 00:31:52.160 Robert Tseng: I’m confused, too, on, like, what else I need to do to get you to basically fill the pipeline.
246 00:31:54.870 ⇒ 00:31:57.680 Luke Scorziell: Yeah, I mean, that makes sense. I’ve…
247 00:31:58.690 ⇒ 00:32:05.639 Luke Scorziell: I think, yeah, maybe it would be helpful, if… or if you have a minute to chat, like, one-on-one.
248 00:32:06.750 ⇒ 00:32:07.890 Luke Scorziell: Okay.
249 00:32:08.660 ⇒ 00:32:14.930 Robert Tseng: Sure. I mean, I have… Let me see what my next call is.
250 00:32:21.260 ⇒ 00:32:26.870 Robert Tseng: Okay, I guess Element got canceled. Yeah, so I… I mean, I will… I can… I can stay on to…
251 00:32:27.270 ⇒ 00:32:38.560 Robert Tseng: to troubleshoot this. I guess if you… we can do another… if you want to open a meeting, I’ll join your meeting, you can stop the record… whatever… yeah, you tell me what… what you need.
252 00:32:39.170 ⇒ 00:32:43.459 Luke Scorziell: Cool. Yeah. We can… Alright, I’m just…
253 00:32:44.420 ⇒ 00:32:46.599 Luke Scorziell: Open another one, or use this one if,
254 00:32:47.470 ⇒ 00:32:50.829 Luke Scorziell: I mean, yeah, I don’t really have a huge preference on what meeting.
255 00:32:53.060 ⇒ 00:32:59.539 Robert Tseng: Okay, well, I’m gonna end this call, because everyone’s still on here. If you want to talk to me one-on-one, then you open this one. Okay. Okay, bye.