Meeting Title: Brainforge Go-to-Market Strategy Sync Date: 2026-02-05 Meeting participants: Sheshu Chandrasekar, Luke Scorziell, Luke’s Notetaker
WEBVTT
1 00:01:04.340 ⇒ 00:01:05.770 Luke Scorziell: Yo, how’s it going?
2 00:01:05.770 ⇒ 00:01:12.830 Sheshu Chandrasekar: Hey, Luke, how’s it going? Just got my… I just had some coffee, so I’m feeling good again. So, how was yourself?
3 00:01:13.480 ⇒ 00:01:14.520 Sheshu Chandrasekar: Great.
4 00:01:15.610 ⇒ 00:01:17.600 Luke Scorziell: Yeah, I was, like, working it out.
5 00:01:19.350 ⇒ 00:01:22.270 Sheshu Chandrasekar: Sorry, you’re lagging for me right now.
6 00:01:27.360 ⇒ 00:01:29.479 Sheshu Chandrasekar: Oh, I think I, I think I lost you.
7 00:01:38.150 ⇒ 00:01:40.250 Luke Scorziell: Okay, I was… how’s this?
8 00:01:40.910 ⇒ 00:01:42.690 Sheshu Chandrasekar: Yeah, I can, like, you’re back.
9 00:01:43.100 ⇒ 00:01:49.329 Luke Scorziell: Okay, well, yeah, I’m at a, like, co-working space, and the Wi-Fi normally sucks for meetings, so I use my…
10 00:01:49.780 ⇒ 00:01:51.420 Luke Scorziell: It’s my hotspot.
11 00:01:51.420 ⇒ 00:01:52.390 Sheshu Chandrasekar: No, you’re good.
12 00:01:53.220 ⇒ 00:02:01.809 Luke Scorziell: But, yeah, dude, no, I was, like, working, and I was like, I haven’t eaten lunch, the only thing I ate was, like, oatmeal for breakfast, and then…
13 00:02:01.920 ⇒ 00:02:05.870 Luke Scorziell: was like… I’m just gonna go to Carl’s Jr. and buy a burger.
14 00:02:06.070 ⇒ 00:02:08.410 Luke Scorziell: So… You know.
15 00:02:08.419 ⇒ 00:02:23.589 Sheshu Chandrasekar: No, it’s really funny you mention that, because I had oatmeal for breakfast, too, and then I was like, maybe after this call, I’m gonna go to Chick-fil-A real quick. But luckily, I had some… I had a cold brew right now, so I feel pretty good, so maybe…
16 00:02:23.590 ⇒ 00:02:24.600 Luke Scorziell: Oh, nice.
17 00:02:24.630 ⇒ 00:02:29.319 Sheshu Chandrasekar: Yeah. Funny, I have a cold brew in my fridge right now.
18 00:02:29.320 ⇒ 00:02:42.530 Luke Scorziell: So I was like, I can’t… I can’t not… or I can’t just heal myself on… on caffeine. So it’s… yeah, normally I try to meal prep, but I just, like, got thrown off last week, and then I’ve, like.
19 00:02:43.140 ⇒ 00:02:46.750 Luke Scorziell: Just have some food that I just was, like, not interested in eating, so…
20 00:02:46.980 ⇒ 00:02:48.139 Sheshu Chandrasekar: No, that’s a…
21 00:02:48.140 ⇒ 00:02:50.270 Luke Scorziell: My chicken and rice type stuff.
22 00:02:50.270 ⇒ 00:03:01.639 Sheshu Chandrasekar: burden of meal prep, right? Like, you feel like you’re gonna eat all of it, and then all of a sudden, you’re like, I’m done with this shit. Like, I’m not eating this anymore. And throw it away. Yeah, no, I’ve been there. I’ve been there.
23 00:03:01.940 ⇒ 00:03:05.249 Luke Scorziell: Yeah, literally. Or, like, I forgot when I made this.
24 00:03:05.610 ⇒ 00:03:07.690 Luke Scorziell: Like, I don’t know if this is still…
25 00:03:07.920 ⇒ 00:03:11.380 Luke Scorziell: I can still eat this, but then you’re like, don’t eat it, and then it becomes, like.
26 00:03:11.380 ⇒ 00:03:16.949 Sheshu Chandrasekar: It’s just like the guilt trip. It’s like, man, I bought this, I cooked it, now I’m gonna throw it away? That’s…
27 00:03:16.950 ⇒ 00:03:17.800 Luke Scorziell: Oh, yeah.
28 00:03:17.800 ⇒ 00:03:19.010 Sheshu Chandrasekar: Yeah. Yeah.
29 00:03:19.010 ⇒ 00:03:23.349 Luke Scorziell: Oh, but good to… I guess this is, like, our first call, too. I know.
30 00:03:23.350 ⇒ 00:03:23.890 Sheshu Chandrasekar: Oh, yeah.
31 00:03:23.890 ⇒ 00:03:26.620 Luke Scorziell: Oh, like, you may have of,
32 00:03:26.920 ⇒ 00:03:30.889 Luke Scorziell: trying to schedule a call, which, yeah, I’m not always great at, but…
33 00:03:31.290 ⇒ 00:03:32.820 Sheshu Chandrasekar: I totally forgot about that.
34 00:03:32.820 ⇒ 00:03:33.930 Luke Scorziell: on, too, with you.
35 00:03:33.930 ⇒ 00:03:40.270 Sheshu Chandrasekar: I low-key thought we already had our one-on-one. I feel like the days are just blurring at this point. Okay.
36 00:03:40.270 ⇒ 00:03:42.799 Luke Scorziell: Oh, it’s okay, yeah. How’s everything been for you?
37 00:03:43.090 ⇒ 00:03:45.710 Sheshu Chandrasekar: It’s been good. Well…
38 00:03:46.050 ⇒ 00:03:50.179 Sheshu Chandrasekar: Good, yeah, relatively, like, at first, like, I was…
39 00:03:50.570 ⇒ 00:03:57.859 Sheshu Chandrasekar: trying to get, like, the most out of Eliza and Rico, like, in terms, like, what can I do to, like, get the work I need out of them,
40 00:03:58.090 ⇒ 00:04:16.780 Sheshu Chandrasekar: But now, like, after the leadership calls, like, we’ve been having, like, starting this week, like, it’s been helping me a lot more, like, I’m finally understanding, like, how to balance their workload, and also understanding where their strengths are. Like, today, like, I asked them, like, what do you guys want to do? Like, what do you guys want to work on, right? Like, and Eliza and Rico both told me, like.
41 00:04:16.959 ⇒ 00:04:21.390 Sheshu Chandrasekar: like, Eliza gen… genuinely wants to get better at analytics. So, for me.
42 00:04:21.820 ⇒ 00:04:35.009 Sheshu Chandrasekar: Thank God I, like, put you in that role of building omni dashboards, because I don’t want to put anyone in, like, a position where they don’t want to do what they don’t like. So, that was, like, my biggest concern, but…
43 00:04:35.220 ⇒ 00:04:42.640 Sheshu Chandrasekar: Yeah, like, then Rico’s like, yeah, I can take care of everything, recruiting once. I don’t know… yeah, you met the new HR header…
44 00:04:42.640 ⇒ 00:04:44.499 Luke Scorziell: Yeah, yeah, I got to hang out with her.
45 00:04:44.500 ⇒ 00:04:52.809 Sheshu Chandrasekar: he’s gonna help her out, when she gets onboarded, so… I feel like things are starting to, like, click a little bit, like, I feel a lot more confident, like.
46 00:04:52.810 ⇒ 00:04:55.980 Luke Scorziell: Nice. As of past 1 hour, so it’s been good.
47 00:04:56.520 ⇒ 00:04:57.780 Sheshu Chandrasekar: Yeah. How about you?
48 00:04:58.700 ⇒ 00:05:10.370 Luke Scorziell: Yeah, no, I think maybe similarly, it’s been… Yeah, good.
49 00:05:10.710 ⇒ 00:05:15.999 Luke Scorziell: like… I guess it’s been, like, 2 months now, almost, or…
50 00:05:16.180 ⇒ 00:05:19.579 Luke Scorziell: I don’t know, it doesn’t really feel… I mean, I did, like, consulting for the first month.
51 00:05:19.790 ⇒ 00:05:21.510 Sheshu Chandrasekar: And then, like…
52 00:05:21.920 ⇒ 00:05:26.649 Luke Scorziell: they were like, yeah, let’s bring you in, so then I’ve been doing this whole month, but then I think I’m, like.
53 00:05:27.450 ⇒ 00:05:39.130 Luke Scorziell: Trying to learn the company, and how, like, the services and clients that we have, and partners that we have, and then this is my first time leading, like, a go-to-market motion.
54 00:05:39.130 ⇒ 00:05:40.659 Sheshu Chandrasekar: I guess, so I don’t…
55 00:05:40.680 ⇒ 00:05:44.049 Luke Scorziell: Like, that’s all kind of new to me, too. Yeah.
56 00:05:44.320 ⇒ 00:05:47.220 Luke Scorziell: And so…
57 00:05:48.190 ⇒ 00:06:00.149 Luke Scorziell: Yeah, so it’s had the, like, anxiety building of, like, oh my, like, I don’t think things are going, like, the way they’re supposed to go. And then I, like, had a good call with Robert this morning, where it was kind of like.
58 00:06:00.500 ⇒ 00:06:06.700 Luke Scorziell: Like, okay, he’s feeling the same thing, and we’re both, like, on… like, just need to get on the same wavelength.
59 00:06:06.970 ⇒ 00:06:10.369 Luke Scorziell: like, how to address that. So, I think the meeting…
60 00:06:10.970 ⇒ 00:06:19.920 Luke Scorziell: like, with both Robert and you, Tom, will be really helpful, because sometimes I’m, like, I feel like I’m just kind of, like, sitting here making stuff up on what I need to be doing.
61 00:06:20.320 ⇒ 00:06:33.920 Sheshu Chandrasekar: No, I totally hear you on that. Like, last night, I was, like, looking at everything, like, I usually have, like, a brain dump, like, kind of, like, journaling session, and I was, like, writing things I need to do for Brainforge, and the list was just getting huge. You know, it’s like.
62 00:06:34.500 ⇒ 00:06:46.210 Sheshu Chandrasekar: Like, this is… this is too overwhelming, like… and then I remember sending the team a message at, like, 12.30, and I was like, I need to delete this. Like, I don’t want them to think I’m working or being a workaholic or something like that, so…
63 00:06:46.430 ⇒ 00:06:51.049 Sheshu Chandrasekar: Yeah, like, I totally hear you, like, that anxiety of, like, am I doing this right, is like…
64 00:06:51.300 ⇒ 00:07:07.019 Sheshu Chandrasekar: it was at an all-time high yesterday for me, so, but I’m hoping, like, you know, we can ease that out, like, in the next couple weeks, because, yeah, like, I don’t want to be up at 12.30 just thinking about brain forage, so… yeah.
65 00:07:07.020 ⇒ 00:07:13.240 Luke Scorziell: Yeah, yeah, me either, honestly. Yeah. I think…
66 00:07:13.860 ⇒ 00:07:20.010 Luke Scorziell: Yeah, and that’s, like, that’s… I mean, I’m sure it’s different, you know, they’re filming with some kind of commercial.
67 00:07:20.150 ⇒ 00:07:27.430 Luke Scorziell: right, in front of me. Funny. But
68 00:07:28.710 ⇒ 00:07:31.980 Luke Scorziell: Being in LA, we just have random things like that happen.
69 00:07:33.200 ⇒ 00:07:41.890 Luke Scorziell: But, yeah, I think, like, it’s… it’s just… I need to figure out, like, the specific leverage points that I have that are gonna, like, turn into…
70 00:07:41.890 ⇒ 00:07:42.870 Sheshu Chandrasekar: Yeah.
71 00:07:43.400 ⇒ 00:07:45.420 Luke Scorziell: like, numbers, because I think, like.
72 00:07:45.770 ⇒ 00:07:48.849 Luke Scorziell: It’s interesting, in my role, because there’s literally, like, a…
73 00:07:49.320 ⇒ 00:07:53.360 Luke Scorziell: How much are you bringing in versus how much are you, like, costing us?
74 00:07:53.630 ⇒ 00:07:54.010 Sheshu Chandrasekar: Yeah.
75 00:07:54.010 ⇒ 00:07:57.049 Luke Scorziell: So it’s, like, yeah.
76 00:07:57.390 ⇒ 00:07:58.080 Luke Scorziell: Pretty good.
77 00:07:58.340 ⇒ 00:07:58.660 Sheshu Chandrasekar: It’s a.
78 00:07:58.660 ⇒ 00:07:59.732 Luke Scorziell: Yeah, it’s like…
79 00:08:00.460 ⇒ 00:08:09.939 Sheshu Chandrasekar: No, I hear you. So wait, so you… so I guess, like, January’s, like, your first, like, official month as, like, a Brainforge, like, I guess, like, team member, right?
80 00:08:10.400 ⇒ 00:08:11.439 Luke Scorziell: Yeah, yeah.
81 00:08:11.440 ⇒ 00:08:13.599 Sheshu Chandrasekar: So before that, you were consulting with them?
82 00:08:14.370 ⇒ 00:08:16.520 Luke Scorziell: Yeah, I was doing, like,
83 00:08:16.840 ⇒ 00:08:19.559 Luke Scorziell: It was just, like, a 40-hour cent of consulting.
84 00:08:20.090 ⇒ 00:08:20.560 Sheshu Chandrasekar: Gotcha.
85 00:08:20.560 ⇒ 00:08:27.890 Luke Scorziell: Basically, it was just, like, flying the plane as it’s being built, I guess, of, like, just…
86 00:08:28.050 ⇒ 00:08:31.440 Luke Scorziell: Kind of, like, leading meetings, and then, like.
87 00:08:32.720 ⇒ 00:08:44.550 Luke Scorziell: just figuring out, like, what to… like, it wasn’t even, like, a formal, like, I just came in with, like, a scope of, like, here’s what I’m gonna consult on. It was just, like, we need help on go-to-market, like, can you basically help lead this?
88 00:08:44.550 ⇒ 00:08:47.139 Sheshu Chandrasekar: They just, like, threw you in the deep hole, like, go figure it out, in a way.
89 00:08:47.140 ⇒ 00:08:53.260 Luke Scorziell: Yeah, essentially. And, like, Robert’s been helpful and stuff too, but I think it’s just, like, the nature of, like.
90 00:08:53.390 ⇒ 00:08:55.480 Luke Scorziell: Founder-led sales, and…
91 00:08:55.480 ⇒ 00:08:56.110 Sheshu Chandrasekar: Yeah.
92 00:08:56.130 ⇒ 00:08:59.290 Luke Scorziell: Like, you’re just… you gotta learn as you go, so…
93 00:08:59.480 ⇒ 00:09:14.189 Sheshu Chandrasekar: Yeah, no, I’ve been super interested, because, yeah, before Brainforge, I was actually helping build, like, clay automation systems for, like, certain startups. So I was working for two startups on a contract basis, so one was, like, a GovTech startup, and
94 00:09:14.190 ⇒ 00:09:22.299 Sheshu Chandrasekar: We’re basically helping… I was helping them shape their ICP a little bit, figure out how to do targeting messaging, for these government contractors.
95 00:09:22.810 ⇒ 00:09:38.239 Sheshu Chandrasekar: And then, unfortunately, that came to an end, right? Because, like, government shutdown, and everything that’s going on in that environment is just… yeah, this is too much, so they had to shut down that startup, and then… and then I joined another one where they were helping, like, Workday consultants.
96 00:09:38.240 ⇒ 00:09:46.360 Sheshu Chandrasekar: And I was basically helping build their, like, outbound, in a way, because one of their founders was on, paternity leave, so I had to come step in and…
97 00:09:46.720 ⇒ 00:09:48.300 Sheshu Chandrasekar: Help the other founder with, like.
98 00:09:48.380 ⇒ 00:09:52.480 Luke Scorziell: the go-to-market messaging and stuff like that, so I know, like, exactly…
99 00:09:52.480 ⇒ 00:09:53.090 Sheshu Chandrasekar: Like.
100 00:09:53.260 ⇒ 00:10:02.139 Sheshu Chandrasekar: what Rico’s doing, like, what he’s, like, messaging other people on LinkedIn, I was doing that, like, last… like, in, like, early October and November, so…
101 00:10:02.280 ⇒ 00:10:15.239 Sheshu Chandrasekar: Yeah, like, it’s so different, because, like, I feel like every startup, like, I work with, like, knows exactly what they want, but here, like, it’s, like, open-ended, right? And I feel like that’s, like, a curse and a blessing at the same time, so… totally get it.
102 00:10:15.240 ⇒ 00:10:24.749 Luke Scorziell: Yeah, yeah, yeah, because it’s like, we can do a bunch of content, or we can message people, or we can throw events, or we could put together a newsletter if we wanted to. Yeah, it’s like…
103 00:10:24.850 ⇒ 00:10:25.730 Luke Scorziell: you know.
104 00:10:26.230 ⇒ 00:10:35.520 Sheshu Chandrasekar: how do you best, like, manage all that? So, yeah, if you ever need help on the go-to-market, or just, like, you know, need a thought partner of some sort, we can definitely… I can definitely help you out there as well.
105 00:10:35.520 ⇒ 00:10:41.000 Luke Scorziell: Yeah, I know, that’d be dope, too. I think it’s helpful, too, because it’s like, right now, Robert and Utom are the only
106 00:10:42.490 ⇒ 00:10:45.709 Luke Scorziell: like, alright, I mean, Hannah, too, is helpful,
107 00:10:46.480 ⇒ 00:10:50.019 Luke Scorziell: But I think with, like, some of the Filipino VAs, it’s like.
108 00:10:51.190 ⇒ 00:10:54.670 Luke Scorziell: Kind of hard to ideate, or… like, that…
109 00:10:54.670 ⇒ 00:10:55.320 Sheshu Chandrasekar: Yeah.
110 00:10:55.950 ⇒ 00:11:01.370 Luke Scorziell: There’s, like, a certain level that you can go to with them, and then it kind of stops, I feel like, and so…
111 00:11:01.860 ⇒ 00:11:02.480 Sheshu Chandrasekar: Yeah, it’s like…
112 00:11:03.720 ⇒ 00:11:10.610 Sheshu Chandrasekar: I get it, it’s like, can you freely say something about, like, certain things? Like, can you, like, you know, bring your thoughts out in a way, right? So…
113 00:11:10.610 ⇒ 00:11:19.570 Luke Scorziell: Yeah, yeah, and are they… I’m fully understanding, so… but yeah. Yeah, I’ll definitely pick your brain, and if you have any, like, resources or anything, too.
114 00:11:19.680 ⇒ 00:11:20.370 Luke Scorziell: I’m kind of like.
115 00:11:20.370 ⇒ 00:11:20.800 Sheshu Chandrasekar: Yeah.
116 00:11:20.800 ⇒ 00:11:23.230 Luke Scorziell: I need to spend some time, like, learning.
117 00:11:23.720 ⇒ 00:11:27.330 Luke Scorziell: from the ground up, what go-to-market is, because I feel like a lot of my…
118 00:11:28.180 ⇒ 00:11:31.480 Luke Scorziell: experience thus far in marketing. It’s just been, like.
119 00:11:32.030 ⇒ 00:11:34.970 Luke Scorziell: Very self-driven and self-taught, so.
120 00:11:34.970 ⇒ 00:11:35.580 Sheshu Chandrasekar: Yeah.
121 00:11:36.270 ⇒ 00:11:41.399 Luke Scorziell: But… Anyways, we can hop on. I know you wanted to look at, like, the Notion.
122 00:11:41.810 ⇒ 00:11:46.850 Sheshu Chandrasekar: Yeah, so right now, I’m gonna share you… I’m gonna share my screen here, cause…
123 00:11:47.290 ⇒ 00:11:49.480 Sheshu Chandrasekar: I’m just trying to figure out what needs to be…
124 00:11:49.870 ⇒ 00:11:54.209 Sheshu Chandrasekar: when I used to live in here, basically. Yeah. Because I know last week.
125 00:11:54.420 ⇒ 00:12:01.940 Sheshu Chandrasekar: Robert was just, like, saying no to almost everything, so I just wanted to figure out, like, what you want in here, and
126 00:12:02.330 ⇒ 00:12:09.679 Sheshu Chandrasekar: yeah, like, make sure, like, Notion’s as much useful to you as you want it to be, so, yeah.
127 00:12:10.300 ⇒ 00:12:13.930 Luke Scorziell: Yeah, I mean, I think… so, like, we…
128 00:12:15.430 ⇒ 00:12:19.969 Luke Scorziell: again, maybe this is part of the, like, onboarding, where I’m like, maybe I should have just spent, like.
129 00:12:20.350 ⇒ 00:12:26.900 Luke Scorziell: a week looking through all this stuff. It just seems like there’s a lot. So…
130 00:12:27.500 ⇒ 00:12:35.650 Luke Scorziell: what I’ve been, like, pulling together has been the campaign database, campaigns database, like, basically everything in that hub,
131 00:12:36.170 ⇒ 00:12:39.590 Luke Scorziell: Which I think lives under… Boom.
132 00:12:39.590 ⇒ 00:12:40.320 Sheshu Chandrasekar: spot.
133 00:12:40.590 ⇒ 00:12:43.110 Luke Scorziell: Marketing, or, you know, where’s the,
134 00:12:43.260 ⇒ 00:12:47.159 Luke Scorziell: whatever the, like, Luke’s go-to-market hub thing.
135 00:12:47.160 ⇒ 00:12:51.730 Sheshu Chandrasekar: Yeah, I don’t even… I was trying to look for that. It just, like, disappeared on me, so that’s why I was so confused.
136 00:12:56.760 ⇒ 00:12:58.250 Sheshu Chandrasekar: Oh, you’re breaking up for me.
137 00:12:58.250 ⇒ 00:12:59.220 Luke Scorziell: And then…
138 00:13:01.610 ⇒ 00:13:04.559 Sheshu Chandrasekar: Oh, sorry, the last 30 seconds, yeah, you were breaking up.
139 00:13:04.560 ⇒ 00:13:05.710 Luke Scorziell: Is this… is it back?
140 00:13:06.710 ⇒ 00:13:07.690 Sheshu Chandrasekar: Yeah, a little better.
141 00:13:07.690 ⇒ 00:13:08.350 Luke Scorziell: Okay.
142 00:13:09.030 ⇒ 00:13:10.200 Luke Scorziell: Is that back at all?
143 00:13:11.000 ⇒ 00:13:12.619 Sheshu Chandrasekar: I can hear you, but I can…
144 00:13:13.670 ⇒ 00:13:14.240 Sheshu Chandrasekar: Yeah.
145 00:13:16.320 ⇒ 00:13:20.330 Luke Scorziell: Let me see, I can turn off my camera. I think it’s under marketing.
146 00:13:22.090 ⇒ 00:13:22.740 Sheshu Chandrasekar: Okay.
147 00:13:22.740 ⇒ 00:13:24.050 Luke Scorziell: And then…
148 00:13:25.600 ⇒ 00:13:27.289 Sheshu Chandrasekar: Oh, I see it now. Right there.
149 00:13:27.290 ⇒ 00:13:27.750 Luke Scorziell: So…
150 00:13:27.750 ⇒ 00:13:28.360 Sheshu Chandrasekar: Cool.
151 00:13:28.860 ⇒ 00:13:35.349 Luke Scorziell: and… Yeah, I mean, essentially…
152 00:13:35.600 ⇒ 00:13:47.059 Luke Scorziell: like, I was just trying to make a system that allowed me to, like, do work and then track it at the same time, which is kind of, like, what I think Notion is good at. Like, I can create a proposal, and then it gets counted as a proposal, and this, like.
153 00:13:47.060 ⇒ 00:13:47.830 Sheshu Chandrasekar: Bang.
154 00:13:47.950 ⇒ 00:13:53.050 Luke Scorziell: But, yeah, if you go down, I think, like, pretty much…
155 00:13:53.700 ⇒ 00:13:57.309 Luke Scorziell: I’m gonna plan right now on just…
156 00:13:57.630 ⇒ 00:14:00.580 Luke Scorziell: Really operating with this, like, content plan.
157 00:14:00.710 ⇒ 00:14:02.150 Sheshu Chandrasekar: Okay.
158 00:14:02.430 ⇒ 00:14:04.389 Luke Scorziell: Calendar, and then…
159 00:14:05.140 ⇒ 00:14:12.169 Luke Scorziell: I would like to probably use the campaign tracker, too, that I made, just because I feel like it’s helpful.
160 00:14:13.230 ⇒ 00:14:20.849 Luke Scorziell: for me to see, like, which… like, I find this more helpful than the, should go, yeah, up a little bit,
161 00:14:21.510 ⇒ 00:14:27.130 Luke Scorziell: to these, yeah, like, I find this more helpful than the Google Sheet that we have.
162 00:14:27.280 ⇒ 00:14:31.470 Luke Scorziell: For me, just because… I…
163 00:14:31.630 ⇒ 00:14:40.739 Luke Scorziell: can see, like, which campaigns are active, which campaigns are still in progress, like, it just… I feel like it’s easier for me to see it that way.
164 00:14:41.510 ⇒ 00:14:48.520 Luke Scorziell: Robert’s gonna take that, like, the campaign side for the next, like, week or so,
165 00:14:49.570 ⇒ 00:14:53.690 Luke Scorziell: So I can kind of stay a little more focused on the marketing. Okay.
166 00:14:54.340 ⇒ 00:15:01.100 Luke Scorziell: like, MQLs, so… So, yeah, I mean… But…
167 00:15:01.230 ⇒ 00:15:12.049 Luke Scorziell: Again, it’s like, I think this is what, like, I figured would be helpful for me. It doesn’t seem like it was something that resonated with Robert. Yeah.
168 00:15:12.770 ⇒ 00:15:19.500 Luke Scorziell: And so, I’m a little, like, I don’t know how much, we want to… like…
169 00:15:20.480 ⇒ 00:15:23.849 Luke Scorziell: Yeah, like, to me, this system makes… makes sense.
170 00:15:24.130 ⇒ 00:15:25.710 Luke Scorziell: But,
171 00:15:26.900 ⇒ 00:15:33.719 Luke Scorziell: Yeah, I think just maybe to Robert, it, like, doesn’t make as much sense. So, I don’t, like, and again, like, that’s maybe where we can…
172 00:15:34.160 ⇒ 00:15:36.529 Luke Scorziell: I can talk with him more of, like.
173 00:15:36.750 ⇒ 00:15:41.560 Luke Scorziell: kind of what I, like, I was thinking behind this.
174 00:15:43.570 ⇒ 00:15:44.870 Sheshu Chandrasekar: Yeah, so my understanding.
175 00:15:44.870 ⇒ 00:15:45.250 Luke Scorziell: God.
176 00:15:45.250 ⇒ 00:15:49.820 Sheshu Chandrasekar: Honestly, I see the GTM…
177 00:15:49.990 ⇒ 00:15:56.369 Sheshu Chandrasekar: Notion as something that is a workspace for you. So, like, whatever you, Hannah, need, like.
178 00:15:56.500 ⇒ 00:16:07.679 Sheshu Chandrasekar: it’s… you just, like… it’s all you. Like, we’re not gonna tell you, like, hey, you can’t have this database, like, that’s up to you and Robert to figure out on, but as ops, like, I’m just there to help you, like.
179 00:16:07.910 ⇒ 00:16:18.120 Sheshu Chandrasekar: make sure, like, the Notion’s cleaned up, and if you want a new database, like, let us know, and then we create standards so, like, we keep… we can be organized. And the reason why is because
180 00:16:18.130 ⇒ 00:16:23.969 Sheshu Chandrasekar: A lot of the databases that we’re gonna use in Notion, they’re gonna be connected to the BrainForge, Slack bot.
181 00:16:23.970 ⇒ 00:16:41.059 Sheshu Chandrasekar: So eventually, we’re gonna run an LLM on it. So, for example, if you need to, like, ask, like, oh, like, hey, what’s the value prop in this service maturity process? You can, like, ask that in Slack rather than go to Notion. So that’s the only reason why we’re doing this entire revamp. Like, we’re trying to put everything into databases and clean up everything, so…
182 00:16:41.060 ⇒ 00:16:47.970 Sheshu Chandrasekar: We provide this, like, lightweight rag tool with all the context it needs for you to get an answer. But…
183 00:16:48.180 ⇒ 00:16:49.059 Sheshu Chandrasekar: I really don’t.
184 00:16:49.060 ⇒ 00:16:50.000 Luke Scorziell: Yeah,
185 00:16:50.000 ⇒ 00:16:56.320 Sheshu Chandrasekar: it’s up to you, like, it’s up to you and Robert, like, what you want in there, but I think from an ops standpoint, we just want to make sure, like.
186 00:16:56.700 ⇒ 00:17:01.089 Sheshu Chandrasekar: You know, the notion’s being used, of course, but… you know, like, we’re not gonna, like…
187 00:17:01.340 ⇒ 00:17:04.400 Sheshu Chandrasekar: say, oh, like, you can’t have this database, like, you know, something.
188 00:17:04.400 ⇒ 00:17:05.730 Luke Scorziell: Yeah, yeah.
189 00:17:06.630 ⇒ 00:17:13.089 Luke Scorziell: Yeah, I mean, I think, like, I’m not ultra-familiar with HubSpot, and I have…
190 00:17:13.200 ⇒ 00:17:22.440 Luke Scorziell: it’s, like, I’ve, like, looked into it enough to know, like, what we’re doing with it, obviously, and obviously I know that there are, like, email automations and stuff that that gives us that, like, Notion doesn’t have.
191 00:17:22.579 ⇒ 00:17:29.220 Luke Scorziell: I find that it’s, like, I, like, probably that’s better for lead min- lead management.
192 00:17:29.980 ⇒ 00:17:37.799 Luke Scorziell: because, like, I think… I don’t know if we’d have to set up, like, custom Zapier, like, automations or something to do, like.
193 00:17:38.260 ⇒ 00:17:51.020 Luke Scorziell: email follow-ups through Notion, but basically the system that I was planning in my head with this go-to-market thing is, like, if we’re… if I’m, like, continually launching service-oriented campaigns, then it’s, like.
194 00:17:51.090 ⇒ 00:17:59.489 Luke Scorziell: a services database would be really helpful. I mean, I think we kind of already have that, but just in general, like, and I think that’s linked in this thing, too.
195 00:18:00.080 ⇒ 00:18:02.590 Sheshu Chandrasekar: And that’s where I’m a little confused, because…
196 00:18:03.180 ⇒ 00:18:18.049 Sheshu Chandrasekar: like, where does… because I feel like the lines between GitHub and Notion are very thin, right? So, like, how do you know when to, like, go to GitHub and, you know, get services or a case study versus Notion? Like, how do you, like, figure that part out?
197 00:18:18.500 ⇒ 00:18:20.880 Luke Scorziell: Yeah, I don’t know. Why?
198 00:18:21.090 ⇒ 00:18:22.469 Sheshu Chandrasekar: Yeah, because I only found out about
199 00:18:23.080 ⇒ 00:18:25.559 Sheshu Chandrasekar: Yeah. It’s been really helpful, because it’s like…
200 00:18:26.200 ⇒ 00:18:32.440 Luke Scorziell: like, and then that’s another area where I’m like, okay, well, if this is what we want to use to centralize everything, like.
201 00:18:32.990 ⇒ 00:18:36.610 Luke Scorziell: that’s… I see the benefit of it in certain ways.
202 00:18:37.020 ⇒ 00:18:42.960 Luke Scorziell: I think it’s a little weird, because everything is, like, AI-driven, versus if we’re…
203 00:18:43.790 ⇒ 00:18:56.579 Luke Scorziell: like, so I can, like, go into a file, I guess, and edit it and type it if I want to, but then it’s, like, this doesn’t really make as much sense as, like, if I ask Cursor to make updates to a certain thing.
204 00:18:57.090 ⇒ 00:19:01.040 Luke Scorziell: So, I think, like, But…
205 00:19:01.750 ⇒ 00:19:12.189 Luke Scorziell: is also a question to me of, like, I don’t really know what lives in Notion. I don’t know, like, when we’re… when people have been using it, or, like, what information in it is…
206 00:19:12.360 ⇒ 00:19:13.630 Luke Scorziell: Too old.
207 00:19:14.200 ⇒ 00:19:24.499 Luke Scorziell: Or, like, outdated versus, like, what information is new? Is it something that, like… like, basically, the way that it seems structured now is that, like, everyone kind of, at some point.
208 00:19:24.970 ⇒ 00:19:31.840 Luke Scorziell: Just created a new thing a layer deeper under, like, whatever tree that they were in, versus, like.
209 00:19:32.800 ⇒ 00:19:35.470 Luke Scorziell: Creating something that’s connected to…
210 00:19:35.730 ⇒ 00:19:40.670 Luke Scorziell: the rest of Notion, so, like, in my mind, it makes sense that you would have, like.
211 00:19:41.890 ⇒ 00:19:46.829 Luke Scorziell: Here’s the services that we’re offering, here are the current clients that we’re giving those services to.
212 00:19:46.930 ⇒ 00:20:05.569 Luke Scorziell: like, that’s on the… so you have, like, the delivery side, and, like, where you’re… like, the marketing funnel is, like, okay, like, which campaigns are we running, which… with which services, like, how are those doing? Also, I’d like to know, like, which services are most profitable for us, because it’s, like, I don’t want to spend effort on a campaign that’s gonna end up
213 00:20:07.220 ⇒ 00:20:17.160 Luke Scorziell: where the service, like, that we’re providing isn’t even really that great for the business. So, like, to me, like, that seems like a logical way for a lot of this to be organized.
214 00:20:17.380 ⇒ 00:20:22.499 Luke Scorziell: And then, like, that’s kind of where I was going with this, is like, okay, then…
215 00:20:22.700 ⇒ 00:20:26.000 Luke Scorziell: Once I have a services database that can kind of be set.
216 00:20:27.410 ⇒ 00:20:30.320 Luke Scorziell: And I… we can either…
217 00:20:30.820 ⇒ 00:20:43.710 Luke Scorziell: then I can start building, like, campaigns for outbound around those services, I can start building ICPs around those specific services, and I can start building content around those specific services.
218 00:20:43.900 ⇒ 00:20:45.000 Luke Scorziell: And then…
219 00:20:45.460 ⇒ 00:21:02.689 Luke Scorziell: like, and then we can build events related to those services, we can tag our partners related to that. So, that’s kind of where I was going with this, and just what seemed to make the most sense to me. I think, like, the GitHub is really helpful for…
220 00:21:02.890 ⇒ 00:21:10.209 Luke Scorziell: if it’s like, okay, I have this… we have these… this is the service, these are the objections, these are the transcripts that we have from when we, like.
221 00:21:10.380 ⇒ 00:21:11.800 Luke Scorziell: Talks about it.
222 00:21:12.940 ⇒ 00:21:14.119 Luke Scorziell: End of fire.
223 00:21:14.360 ⇒ 00:21:25.779 Luke Scorziell: how can you help to write, like, an outbound sequence for this campaign that I’m creating? And then I can have it write that sequence, and then put that into,
224 00:21:26.360 ⇒ 00:21:41.700 Luke Scorziell: notion of, like, okay, here’s the final briefs that we’re using. I agree with Robert in that I actually like Google Docs more for things like collaborating and editing together. So, like, I’m totally… I like the system that he came up with, of, like, creating the whole… the whole brief,
225 00:21:41.940 ⇒ 00:21:48.810 Luke Scorziell: And, like, yeah, so it’s just… I don’t know, like, there’s a lot of, like, blurred lines, I guess, between, like.
226 00:21:49.530 ⇒ 00:21:53.160 Luke Scorziell: all of the different options, I guess, that we have with.
227 00:21:53.740 ⇒ 00:21:54.490 Sheshu Chandrasekar: Yeah.
228 00:21:54.690 ⇒ 00:21:57.379 Luke Scorziell: But, yeah, I don’t know, it’s just kind of me brain dumping.
229 00:21:57.880 ⇒ 00:22:11.919 Sheshu Chandrasekar: No, it makes sense. I’m thinking… it actually kind of fits my vision a little bit of what Notion should be used for. My idea for Notion was, yes, it’s gonna be, like, the primary infrastructure, or one of the primary infrastructures for the Brainforge assistant, but also, like.
230 00:22:11.920 ⇒ 00:22:19.320 Sheshu Chandrasekar: I think it could be used for routing where to go when you need to get a certain piece of information, right? So,
231 00:22:19.820 ⇒ 00:22:24.419 Sheshu Chandrasekar: In a way, it’s like… If you want to find, like, a certain case study in GitHub.
232 00:22:24.500 ⇒ 00:22:33.250 Sheshu Chandrasekar: someone can go to the go-to-market tile and go look for it, right? Or if they need to find a Google Doc. So if you, if, like, let’s say in the future you onboard someone.
233 00:22:33.250 ⇒ 00:22:50.570 Sheshu Chandrasekar: on the go-to-market train… on the go-to-market team, they can just go to the go-to-market tile and get everything they need. Because that was, like, the hardest part for me in the onboarding process. Like, I didn’t know where exactly everything lived. I didn’t even know about… I didn’t even know about the GitHub vault till, like, earlier this week, so…
234 00:22:51.170 ⇒ 00:22:57.960 Sheshu Chandrasekar: But for me, like, those things, like, as someone that’s being onboarded right now, like, being my third week, like.
235 00:22:58.100 ⇒ 00:23:06.100 Sheshu Chandrasekar: I wish someone… I wish Notion was designed in a way where it acted as a router. So, that’s what I envisioned for the go-to-market tile, like.
236 00:23:06.230 ⇒ 00:23:12.280 Sheshu Chandrasekar: Again, like, you can do whatever you want with it, but ultimately, like, if you have certain systems, like.
237 00:23:12.430 ⇒ 00:23:28.740 Sheshu Chandrasekar: I would like for the go-to-market tile to be a router to those systems, or to those documents of any sort. So, so what I’ll do, honestly, for the next, like, hour or so is, like, I’ll import the campaigns database and put into new Notion, and then
238 00:23:28.830 ⇒ 00:23:33.200 Sheshu Chandrasekar: I think proposals are gonna start living in, HubSpot, right?
239 00:23:33.980 ⇒ 00:23:46.399 Luke Scorziell: Yeah, yeah, and like, literally, the only reason I had proposals in here was just for the sake of tracking, it was not for… so even, like, I think in that case, it’s like, if…
240 00:23:47.400 ⇒ 00:23:51.509 Luke Scorziell: If it’s reformatting, so there’s not a proposals thing, but there’s, like.
241 00:23:51.730 ⇒ 00:23:58.930 Luke Scorziell: Like, just a numerical column under the campaigns that says, like, how many proposals do we send?
242 00:23:59.540 ⇒ 00:24:03.140 Luke Scorziell: Just because, like, all of this can roll into…
243 00:24:03.520 ⇒ 00:24:22.250 Luke Scorziell: like, the stats have been, I can just see at, like, any time, like, what are we doing? And, I mean, it’s kind of ironic, because it’s, like, the problem that Brainforge is solving for all of, like, our clients is, like, giving them this, like, central place with all the stats and, like, what we’re doing. So, like, yeah, a lot of this for me was purely, like.
244 00:24:23.520 ⇒ 00:24:28.100 Luke Scorziell: like, okay, we got a new proposal. I don’t need the proposal itself to live in here, I just need
245 00:24:28.440 ⇒ 00:24:34.130 Luke Scorziell: were to document that we had a proposal, this is the ICP it was related to, this is a campaign it was related to.
246 00:24:34.340 ⇒ 00:24:36.430 Luke Scorziell: And so…
247 00:24:36.430 ⇒ 00:24:38.549 Sheshu Chandrasekar: Kind of like an activity trucker, in a way.
248 00:24:40.260 ⇒ 00:24:50.580 Luke Scorziell: Yeah, that’s how I was envisioning it, because otherwise, it’s like, we get to Monday, and we have this, like, the big WBR thing that we need to fill out, and it’s like, I’m, like, going back through LinkedIn, like.
249 00:24:50.770 ⇒ 00:24:56.370 Luke Scorziell: looking for… Comments that we left, and like…
250 00:24:56.660 ⇒ 00:25:09.209 Luke Scorziell: And or we’re looking at, like, conversations that Robert and Tom had, or we’re looking at, like, their calendar, and it’s like, this feels like kind of a waste of time when we could just…
251 00:25:09.460 ⇒ 00:25:13.300 Luke Scorziell: You know, right away, and have a better…
252 00:25:13.530 ⇒ 00:25:20.599 Luke Scorziell: So, like, yeah, I think that’s kind of what I was… Aiming at? Oh.
253 00:25:20.600 ⇒ 00:25:25.869 Sheshu Chandrasekar: Yeah, no, that makes sense. Okay, cool, so what I’ll do, is I’ll…
254 00:25:26.020 ⇒ 00:25:35.849 Sheshu Chandrasekar: I’ll take the proposals, the campaigns right here, and then maybe services, and I’ll just throw it into the new Notion, and then maybe next week.
255 00:25:36.010 ⇒ 00:25:39.979 Sheshu Chandrasekar: Like, mid-next week, like, we can coordinate again and figure out, like.
256 00:25:40.510 ⇒ 00:25:48.689 Sheshu Chandrasekar: what else you need in that… in that Notion. And you can go ahead and just feel free to, like, add whatever you want to that tile.
257 00:25:48.810 ⇒ 00:25:55.760 Sheshu Chandrasekar: Yeah. Just, like, we can just coordinate, and maybe we can just bounce off ideas on how to best, like, organize your notion.
258 00:25:55.760 ⇒ 00:25:58.759 Luke Scorziell: Yeah, no, that’d be… that’d be awesome. And even, like, like.
259 00:26:00.210 ⇒ 00:26:03.290 Luke Scorziell: There are so many different places that have, like.
260 00:26:04.980 ⇒ 00:26:17.319 Luke Scorziell: ideas for how we should run campaigns, and how we should do this, and how we should do that, and, like, I think that’s what’s helpful about what Robert made with Cursor, is, like, the agent where we can, like, create a campaign.
261 00:26:17.620 ⇒ 00:26:19.559 Luke Scorziell: But it would be helpful if there’s just, like.
262 00:26:20.500 ⇒ 00:26:25.989 Luke Scorziell: one page that is… does not look like it’s obviously written by, like, AI.
263 00:26:25.990 ⇒ 00:26:26.600 Sheshu Chandrasekar: pivot.
264 00:26:26.840 ⇒ 00:26:36.379 Luke Scorziell: that it’s just, like, here’s how things… here’s how we want to do things. It’s, like, simple, someone has put thought into it, and, like, that’s something I’m happy to work on, too, but it’s, like, right now, it’s, like.
265 00:26:36.940 ⇒ 00:26:41.760 Luke Scorziell: Just pages and pages of stuff that’s, like, AI-generated…
266 00:26:41.760 ⇒ 00:26:42.440 Sheshu Chandrasekar: Yeah.
267 00:26:42.440 ⇒ 00:26:48.859 Luke Scorziell: that I’m like, I don’t know if I need to, like, just ignore this, because it’s like… Slap, and…
268 00:26:50.120 ⇒ 00:26:56.889 Luke Scorziell: It’s from, like, 3 months ago, or… Yeah. This is our standard by which we do things at Brainforge.
269 00:26:58.550 ⇒ 00:27:07.889 Luke Scorziell: And so, I think, like, an easy way to make that clear is if it’s just, like, evident that someone took the time to, like, write it, think about it, and then just…
270 00:27:08.760 ⇒ 00:27:12.239 Luke Scorziell: Like, here’s the lowest, and it doesn’t need to have, like.
271 00:27:12.570 ⇒ 00:27:16.209 Luke Scorziell: A million tables and, like, all of this different information that goes…
272 00:27:16.530 ⇒ 00:27:24.950 Sheshu Chandrasekar: Yeah, wait, were you… were you working on, like, that insurance brief on the Google Docs? I think I accidentally opened it yesterday.
273 00:27:25.930 ⇒ 00:27:30.270 Sheshu Chandrasekar: It was, like, like a 17-page document. Was that… is that what you’re referring to?
274 00:27:31.260 ⇒ 00:27:35.670 Luke Scorziell: Yeah, I mean, like, that is one of the things that we have.
275 00:27:36.050 ⇒ 00:27:41.739 Luke Scorziell: Well, that’s what Robert built, is, like, a cursor agent that will go and, like, build that.
276 00:27:42.040 ⇒ 00:27:42.760 Luke Scorziell: Oh, so that’.
277 00:27:42.760 ⇒ 00:27:44.040 Sheshu Chandrasekar: It’s all AI.
278 00:27:45.070 ⇒ 00:27:46.200 Luke Scorziell: Pretty much, yeah.
279 00:27:46.200 ⇒ 00:27:58.010 Sheshu Chandrasekar: Oh, wow, I thought you did all… I was like, dang, Luke is, like, cranking out 17 pages of, like, information, it’s crazy! I was like, let me get out of this document soon. But, I didn’t know.
280 00:27:58.010 ⇒ 00:28:03.329 Luke Scorziell: I asked it to… I had… prompted Cursor to ask me questions so that I…
281 00:28:03.550 ⇒ 00:28:09.440 Luke Scorziell: Then, like, help it fill it out, but yeah, it’s, like, all, oh, yeah.
282 00:28:09.440 ⇒ 00:28:10.640 Sheshu Chandrasekar: It’s not better.
283 00:28:11.460 ⇒ 00:28:12.290 Luke Scorziell: Yeah.
284 00:28:12.290 ⇒ 00:28:31.150 Sheshu Chandrasekar: No, that’s such a valid point, because AISLOP is so… it’s so easy to spot, so I feel like maybe that has to do something with prompting, but I also do agree with, like, when we’re creating briefs, I think we should have, like… like, if you’ve ever used coding tools, like VO.dev or, like, Lovable, when you’re building, like, a home page.
285 00:28:31.290 ⇒ 00:28:40.379 Sheshu Chandrasekar: like, you need to break it up into parts. Like, I learned that the hard way, like, I would be like, generate me a landing page, make it look minimalistic, have glass morphism and all that stuff, but like…
286 00:28:40.560 ⇒ 00:28:49.589 Sheshu Chandrasekar: AI is so, like, scatterbrained, it’ll do whatever it wants to do, and then you won’t be happy, so I think, you’re right, maybe we have to, like, break each, like.
287 00:28:49.850 ⇒ 00:29:05.480 Sheshu Chandrasekar: section of a brief into, like, its own little prompt. And, like, think about it, that, like, micro way, like, it’s kind of like in product design, where if you’re building, like, a button, that’s like an atom as part of the greater, design system. So I think we need to implement something, like.
288 00:29:05.930 ⇒ 00:29:20.809 Sheshu Chandrasekar: very similar to writing, right? It’s like, okay, in the brief, like, we have stats, we have, like, introduction, the middle, the conclusion, like, let’s focus on each little part individually, and not let AI just, like, throw a bunch of information that’s not relevant to us, so…
289 00:29:20.810 ⇒ 00:29:24.339 Luke Scorziell: Yeah, which I think what… I think what Robert made with that is actually, like.
290 00:29:24.830 ⇒ 00:29:31.489 Luke Scorziell: it’s… I think it’s helpful, like, it… that simplified, like, a lot for me. I think where,
291 00:29:31.930 ⇒ 00:29:36.419 Luke Scorziell: I can show you… How do I get spelled old? Oh.
292 00:29:39.110 ⇒ 00:29:44.550 Luke Scorziell: So, just on Notion, like… I think what I’m, like, kind of talking about is, like.
293 00:29:45.080 ⇒ 00:29:50.419 Luke Scorziell: So, okay, I’m doing go-to-market, right? So it’s like… Theoretically, within here, there’s…
294 00:29:50.820 ⇒ 00:29:56.189 Luke Scorziell: this leads database that could be helpful. There’s the sales database, there’s the marketing one.
295 00:29:56.390 ⇒ 00:30:06.150 Luke Scorziell: Like, there’s campaigns and partnerships, which obviously, like, don’t… all need to be consolidated, but if we just click into, like, sales.
296 00:30:07.100 ⇒ 00:30:14.480 Luke Scorziell: Then it’s like, okay, within here, we’ve got, like, the Sorry brand scripts.
297 00:30:14.800 ⇒ 00:30:25.289 Luke Scorziell: the AI deployment, like, the share, whatever this is… And then… like… these OKRs, but then we’re…
298 00:30:26.070 ⇒ 00:30:29.549 Luke Scorziell: I guess, are we using this still? So, maybe we’re using these…
299 00:30:30.770 ⇒ 00:30:33.480 Luke Scorziell: Okay, these were… are attached to the…
300 00:30:36.170 ⇒ 00:30:38.950 Luke Scorziell: Google Docs, okay, and then Robert built out this.
301 00:30:42.010 ⇒ 00:30:45.299 Luke Scorziell: the Upworks. So, I don’t know, like, if I… it’s…
302 00:30:50.900 ⇒ 00:30:53.580 Luke Scorziell: Our referrals, our event strategy…
303 00:30:56.990 ⇒ 00:30:58.730 Sheshu Chandrasekar: Wait, are you looking at the Notion right now?
304 00:30:59.260 ⇒ 00:31:01.399 Luke Scorziell: Yeah, oh, can you see my screen?
305 00:31:01.740 ⇒ 00:31:04.129 Sheshu Chandrasekar: No, I’m just… I don’t see your screen.
306 00:31:04.130 ⇒ 00:31:04.820 Luke Scorziell: Wow.
307 00:31:12.450 ⇒ 00:31:14.360 Luke Scorziell: Is it not showing at all? That’s…
308 00:31:14.360 ⇒ 00:31:19.560 Sheshu Chandrasekar: No, it’s… I just see your… I just see the face right now.
309 00:31:20.150 ⇒ 00:31:21.780 Luke Scorziell: Oh my gosh.
310 00:31:22.420 ⇒ 00:31:23.589 Sheshu Chandrasekar: Cool, I see it now.
311 00:31:24.320 ⇒ 00:31:29.509 Luke Scorziell: Yeah, I mean, just, like, I guess a lot of… some of this is connected,
312 00:31:32.080 ⇒ 00:31:37.889 Luke Scorziell: So these are, like, current OKRs, I guess, that we’re using, but then mainly we’re using the Google Sheets.
313 00:31:38.320 ⇒ 00:31:43.270 Luke Scorziell: But then, like, where we source… leads,
314 00:31:44.510 ⇒ 00:31:50.429 Luke Scorziell: like, I guess we’re not really using Upwork, Catalan, so this is just within the sales, and there’s, like.
315 00:31:56.160 ⇒ 00:31:57.359 Sheshu Chandrasekar: All these, yeah.
316 00:31:57.960 ⇒ 00:32:01.759 Luke Scorziell: Yeah, there’s just a lot of, like, I don’t really know which…
317 00:32:03.670 ⇒ 00:32:09.960 Luke Scorziell: Like, what should I be using? What should I not be using? What should these things is old?
318 00:32:12.030 ⇒ 00:32:12.899 Sheshu Chandrasekar: That’s a fair point.
319 00:32:12.900 ⇒ 00:32:20.170 Luke Scorziell: Like, then there’s, like, all these different sales assets, but then if I go to… Marketing.
320 00:32:22.430 ⇒ 00:32:28.030 Luke Scorziell: And, like, it has a bunch of, like, its own… Things, some marketing resources…
321 00:32:29.610 ⇒ 00:32:31.990 Luke Scorziell: Let’s see what I don’t even think we’re using…
322 00:32:32.520 ⇒ 00:32:34.720 Luke Scorziell: So, there’s just a lot of stuff that, like…
323 00:32:35.640 ⇒ 00:32:42.430 Luke Scorziell: That’s kind of, like… like, when I’m looking at the sales one,
324 00:32:45.780 ⇒ 00:32:50.330 Luke Scorziell: I feel like this is helpful, generally, to know, like, where we source leads.
325 00:32:51.500 ⇒ 00:32:58.999 Luke Scorziell: It’s like… I know, like, the LinkedIn strategy is helpful, but then I think, like, this is old.
326 00:33:00.370 ⇒ 00:33:01.470 Sheshu Chandrasekar: Gotcha.
327 00:33:01.500 ⇒ 00:33:07.360 Luke Scorziell: And then, so there’s just, I guess, like, a lot of information, and I don’t know what is…
328 00:33:08.220 ⇒ 00:33:09.530 Sheshu Chandrasekar: like, relevant anymore.
329 00:33:09.530 ⇒ 00:33:18.309 Luke Scorziell: like, relevant, and what’s not relevant, and what I should be following, and what I’m… what I should not be following, and then… but then, like, I think Robert has… knows…
330 00:33:19.500 ⇒ 00:33:22.359 Luke Scorziell: What is up-to-date and what’s not up-to-date?
331 00:33:23.140 ⇒ 00:33:23.690 Sheshu Chandrasekar: Yeah, in the.
332 00:33:24.710 ⇒ 00:33:25.400 Luke Scorziell: Yeah. So…
333 00:33:25.400 ⇒ 00:33:34.459 Sheshu Chandrasekar: I mean, what I’d suggest you doing, I don’t… you have Cursor and Notion now in your… I mean, sorry, you have GitHub and Notion in your cursor now, right?
334 00:33:35.370 ⇒ 00:33:36.989 Luke Scorziell: yes.
335 00:33:37.620 ⇒ 00:33:39.980 Luke Scorziell: I don’t know if I have Notion in my cursor.
336 00:33:39.980 ⇒ 00:33:49.410 Sheshu Chandrasekar: Yeah, it’s super simple. You just go to Settings, and there’s, like, an MCP section, and then you just connect Notion to it. So what I did for a lot of
337 00:33:49.410 ⇒ 00:34:00.590 Sheshu Chandrasekar: like, the revamped strategy for Notion was to do a gap analysis, because this week I figured out that GitHub is where a lot of activity is happening, so I assumed GitHub as a source of truth.
338 00:34:00.590 ⇒ 00:34:04.229 Sheshu Chandrasekar: So, I literally asked Carson, I’m like, hey, do a gap analysis of…
339 00:34:04.320 ⇒ 00:34:17.589 Sheshu Chandrasekar: what’s relevant and recent, compared to GitHub, and give me, like, a… like, an inventory check of what should move into a new Notion, and what should be discarded completely. And it gave me a pretty good, like…
340 00:34:17.770 ⇒ 00:34:24.440 Sheshu Chandrasekar: report, and that’s what I’m going based off of now. Like, for, like, migrating a lot of the content.
341 00:34:27.010 ⇒ 00:34:29.710 Luke Scorziell: Okay. Yeah, I can… I’ll do that. I think…
342 00:34:29.719 ⇒ 00:34:32.429 Sheshu Chandrasekar: Yeah, and honestly, just walk through with Robert and be like, hey, like…
343 00:34:32.429 ⇒ 00:34:33.689 Luke Scorziell: For me to, like, sit down and…
344 00:34:34.400 ⇒ 00:34:46.809 Sheshu Chandrasekar: Yeah, because honestly, yeah, there’s a lot of information here, so it would take you forever to just go through each one of them. So, like, to save you some time, like, just ask AI to do it and be like, hey, like.
345 00:34:46.900 ⇒ 00:34:54.620 Sheshu Chandrasekar: what’s the most recent? What’s already duplicated in GitHub? And, like, what should I read first? And then just review with Robert, if I were you.
346 00:34:56.210 ⇒ 00:35:01.900 Luke Scorziell: Okay, cool. Another meeting,
347 00:35:03.330 ⇒ 00:35:07.479 Luke Scorziell: a little late, too, but… yeah, thanks for making the time to meet, I’ll do that, and then…
348 00:35:07.710 ⇒ 00:35:15.080 Luke Scorziell: Yeah. And I’ll pick your brain, too, because I think maybe it’d be helpful to, like, I guess, even both coming on at the same time, like.
349 00:35:15.300 ⇒ 00:35:17.319 Sheshu Chandrasekar: Yeah. Around the same time, like, knowing…
350 00:35:17.520 ⇒ 00:35:19.850 Luke Scorziell: Being able to, like, support each other, so…
351 00:35:19.850 ⇒ 00:35:20.180 Sheshu Chandrasekar: Absolutely.
352 00:35:20.180 ⇒ 00:35:21.749 Luke Scorziell: kind of helping out there.
353 00:35:21.750 ⇒ 00:35:31.569 Sheshu Chandrasekar: Happy to help. I always love the go-to-market stuff, so… always there to help you out anytime. But yeah, what I’ll do now is I’ll just migrate the campaigns database and the calendar, and then…
354 00:35:31.620 ⇒ 00:35:45.539 Sheshu Chandrasekar: some of the information of the sales, pages, and then you don’t have to work on, like, organizing the GTM tile. I just want something in there for tomorrow, because I want to do a soft launch and let everyone know on the all-hands call tomorrow.
355 00:35:45.800 ⇒ 00:35:53.020 Sheshu Chandrasekar: But, like, maybe, like, early… no, sorry, mid-next week, mid to late next week, we can just hop on a call again and figure out some things.
356 00:35:53.280 ⇒ 00:35:58.959 Sheshu Chandrasekar: And I’m also happy to help you with the audit using cursors, so let me know if you need help there.
357 00:35:59.990 ⇒ 00:36:06.199 Luke Scorziell: Yeah, I will, I will. So, I appreciate that. She’s turning into my new best friend.
358 00:36:08.170 ⇒ 00:36:12.780 Sheshu Chandrasekar: Cursor is, like, yeah, it’s a lifesaver, but sometimes it’s also, like.
359 00:36:13.000 ⇒ 00:36:17.740 Sheshu Chandrasekar: Sometimes the cursor makes me want to punch my screen, so I’m not gonna lie to you. So…
360 00:36:19.290 ⇒ 00:36:24.999 Sheshu Chandrasekar: But yeah, cool, Luke. We’ll talk soon, and thanks for hopping on a call with me.
361 00:36:25.000 ⇒ 00:36:28.300 Luke Scorziell: Yeah, for sure. Yep. Alright. Talk to you later.
362 00:36:28.470 ⇒ 00:36:29.010 Sheshu Chandrasekar: Bye.