Meeting Title: Brainforge Campaigns and Strategy Sync Date: 2026-02-04 Meeting participants: Hannah Wang, Luke Scorziell
WEBVTT
1 00:00:58.480 ⇒ 00:00:59.989 Hannah Wang: Hey, how’s it going?
2 00:01:00.440 ⇒ 00:01:02.120 Luke Scorziell: How are you doing?
3 00:01:03.010 ⇒ 00:01:07.900 Hannah Wang: Better. Are you feeling better from the flu?
4 00:01:08.770 ⇒ 00:01:15.050 Luke Scorziell: Yeah, I think… Yesterday, let’s… it was like…
5 00:01:15.970 ⇒ 00:01:21.469 Luke Scorziell: Pretty good, and then I felt pretty good today, I just have kind of, like, a lingering cough.
6 00:01:22.350 ⇒ 00:01:28.460 Luke Scorziell: I’m like… sinuses are a little bit, stuffed and stuff, but yeah, I got…
7 00:01:28.930 ⇒ 00:01:33.350 Luke Scorziell: I ended up going to urgent care on Saturday, and got.
8 00:01:33.350 ⇒ 00:01:33.900 Hannah Wang: Whoa.
9 00:01:34.550 ⇒ 00:01:38.410 Luke Scorziell: Hamiflu, which is like a… prescription…
10 00:01:38.830 ⇒ 00:01:42.540 Luke Scorziell: That was supposed to, I guess, cut, like, the amount of time you have the flu?
11 00:01:43.240 ⇒ 00:01:48.390 Luke Scorziell: So, honestly, since taking that, I’ve been feeling a lot.
12 00:01:49.530 ⇒ 00:01:50.280 Luke Scorziell: Better.
13 00:01:50.670 ⇒ 00:01:51.740 Luke Scorziell: occur, I think.
14 00:01:51.960 ⇒ 00:01:54.469 Hannah Wang: Okay, well, that’s good, that’s good to hear.
15 00:01:54.470 ⇒ 00:01:56.500 Luke Scorziell: Do you ever get the flu?
16 00:01:56.680 ⇒ 00:01:59.399 Hannah Wang: Yeah, I… I don’t know if I…
17 00:01:59.740 ⇒ 00:02:10.790 Hannah Wang: I’m, like, one of those people who don’t get shots, and maybe I should, but… I only got the COVID vaccines, but I’ve never gotten, like, a blue shot before.
18 00:02:11.380 ⇒ 00:02:13.300 Hannah Wang: So I don’t know if I, like.
19 00:02:13.560 ⇒ 00:02:19.999 Hannah Wang: I know I get sick, but I don’t know if it’s the flu, probably is, but anyway, have a flu, good to…
20 00:02:20.230 ⇒ 00:02:21.920 Hannah Wang: Good to know.
21 00:02:22.860 ⇒ 00:02:23.400 Luke Scorziell: Yeah.
22 00:02:23.400 ⇒ 00:02:25.050 Hannah Wang: I’m like, oh, now that I’m…
23 00:02:25.360 ⇒ 00:02:30.319 Hannah Wang: more susceptible to stuff, maybe I should start getting shots, but…
24 00:02:30.730 ⇒ 00:02:35.590 Hannah Wang: I don’t know. Yeah. Well…
25 00:02:35.590 ⇒ 00:02:42.199 Luke Scorziell: Yeah, well, hopefully you can just avoid it, because 8 was not that fun.
26 00:02:42.200 ⇒ 00:02:46.900 Hannah Wang: Yeah, it’s… I feel like everyone’s getting sick right now,
27 00:02:47.820 ⇒ 00:02:55.600 Hannah Wang: And so I guess it’s good that I don’t really go outside, so I’m just with my own germs, but…
28 00:02:55.600 ⇒ 00:02:56.510 Luke Scorziell: Yeah.
29 00:02:56.690 ⇒ 00:03:00.730 Luke Scorziell: So I guess, are you feeling better after… with your headache?
30 00:03:01.410 ⇒ 00:03:15.440 Hannah Wang: Yeah, I… I don’t know, like, some… I don’t know if it’s, like, a pregnancy… it for sure is a pregnancy thing, just, like, more migraines in general. I’ve already… like, I already get headaches before pregnancy, but…
31 00:03:15.700 ⇒ 00:03:18.890 Hannah Wang: Yeah, it happens maybe, like, twice a week.
32 00:03:19.150 ⇒ 00:03:25.239 Hannah Wang: once or twice a week now, where I just get, like, a tension headache. It’s like, it feels like a band across my forehead.
33 00:03:25.570 ⇒ 00:03:32.230 Hannah Wang: And the screen makes it worse, but… yeah, I went to bed early, so… Fully.
34 00:03:32.760 ⇒ 00:03:37.630 Hannah Wang: It stays away, but… Yeah, and generally mornings on, like.
35 00:03:38.100 ⇒ 00:03:50.839 Hannah Wang: my circadian rhythm, I function better in the morning, so… if you ever need to book a call with me, just do it before, like, lunch, because after, like, 3, I start to…
36 00:03:51.000 ⇒ 00:03:53.559 Hannah Wang: not function.
37 00:03:53.990 ⇒ 00:04:00.409 Hannah Wang: But yeah, in general, you can probably hear in my voice I’m doing better, compared to…
38 00:04:01.370 ⇒ 00:04:04.779 Hannah Wang: December. That was horrible, but…
39 00:04:04.780 ⇒ 00:04:06.490 Luke Scorziell: I feel like you’d do some better.
40 00:04:06.670 ⇒ 00:04:08.220 Hannah Wang: Yeah, hi.
41 00:04:09.020 ⇒ 00:04:10.759 Luke Scorziell: A little more grounded voice.
42 00:04:10.760 ⇒ 00:04:22.890 Hannah Wang: Yeah, literally, thank God, because… Anyway, I’m back. I… Back to help. Yeah.
43 00:04:23.030 ⇒ 00:04:24.670 Luke Scorziell: So I know we…
44 00:04:25.600 ⇒ 00:04:34.340 Hannah Wang: have some things to talk about. What did you want to tackle first?
45 00:04:34.960 ⇒ 00:04:39.149 Hannah Wang: I know Robert sent that slew of messages, so I don’t know if it, like, changed.
46 00:04:39.910 ⇒ 00:04:43.369 Luke Scorziell: Yeah, I need to… I’m still kind of…
47 00:04:44.010 ⇒ 00:04:47.249 Luke Scorziell: Like, catching up and trying… trying to… Yeah.
48 00:04:47.820 ⇒ 00:04:52.050 Luke Scorziell: focus on what, I guess, Is this.
49 00:04:53.480 ⇒ 00:04:55.740 Hannah Wang: I also slept a lot last night, and I’m still…
50 00:04:57.430 ⇒ 00:04:58.599 Luke Scorziell: Picking up.
51 00:04:58.600 ⇒ 00:04:59.160 Hannah Wang: Yeah.
52 00:05:00.000 ⇒ 00:05:04.599 Luke Scorziell: Yeah, I’m still kind of, like.
53 00:05:04.840 ⇒ 00:05:08.180 Luke Scorziell: absorbing everything from when I was out, and then.
54 00:05:08.180 ⇒ 00:05:08.780 Hannah Wang: Hmm.
55 00:05:09.600 ⇒ 00:05:14.159 Luke Scorziell: So… But I think, yeah, at least with the campaigns and figuring out, like.
56 00:05:14.390 ⇒ 00:05:17.669 Luke Scorziell: the best place to track them, so I think if that’s a…
57 00:05:18.230 ⇒ 00:05:21.940 Luke Scorziell: If that original Marketing Hub is just the place that we want to do it.
58 00:05:22.250 ⇒ 00:05:26.530 Luke Scorziell: like, I’m flying with that. I think just,
59 00:05:30.800 ⇒ 00:05:32.979 Luke Scorziell: Sorry, you’re pulling it up, yeah.
60 00:05:33.600 ⇒ 00:05:35.189 Luke Scorziell: It’s just a little bit chaotic.
61 00:05:35.670 ⇒ 00:05:45.529 Hannah Wang: I know, I know. Yeah, I… I don’t really know how to clean it up. What do you think is chaotic about it? Like, what in particular?
62 00:05:47.320 ⇒ 00:05:57.380 Luke Scorziell: I mean, I guess, like, I would like to just see… the… Campaigns that are…
63 00:05:58.470 ⇒ 00:06:04.289 Luke Scorziell: active, or, like, kind of be able to filter through… oh, I guess if we can filter, that’s good, too.
64 00:06:04.570 ⇒ 00:06:06.499 Luke Scorziell: Oh, yeah.
65 00:06:07.640 ⇒ 00:06:13.239 Hannah Wang: I don’t know why these are not hidden. I don’t know how to… I’m not a Google Sheets wizard, so I…
66 00:06:13.890 ⇒ 00:06:17.260 Hannah Wang: I don’t know. Maybe that?
67 00:06:18.050 ⇒ 00:06:24.390 Hannah Wang: Okay, and these are, like, not within the fold. Let me… I don’t know how to… Included.
68 00:06:25.330 ⇒ 00:06:26.220 Hannah Wang: Well, anyway…
69 00:06:26.220 ⇒ 00:06:29.510 Luke Scorziell: You might just have to change their, status, I guess.
70 00:06:31.530 ⇒ 00:06:34.089 Hannah Wang: But these are…
71 00:06:34.500 ⇒ 00:06:39.710 Hannah Wang: Wow. Like, you see that green line there? I think I need to get it, like, within…
72 00:06:40.100 ⇒ 00:06:43.259 Hannah Wang: The green, like, section.
73 00:06:43.880 ⇒ 00:06:45.120 Hannah Wang: Or something?
74 00:06:46.230 ⇒ 00:06:48.720 Hannah Wang: I don’t know.
75 00:06:49.600 ⇒ 00:06:51.189 Hannah Wang: Oh, okay.
76 00:06:53.800 ⇒ 00:07:04.019 Hannah Wang: Oh yeah, but I… I think because… well, when Uten was helping more with campaigns, like, maybe in Q3 of last year, like, I… he just had everything open.
77 00:07:04.670 ⇒ 00:07:14.710 Hannah Wang: I think they’re the type of people that are not bothered by having a ton of stuff, but I am like you, where I just want to see the active ones.
78 00:07:16.180 ⇒ 00:07:17.279 Hannah Wang: Yeah, this is, like.
79 00:07:17.280 ⇒ 00:07:17.709 Luke Scorziell: Yeah, I mean…
80 00:07:17.710 ⇒ 00:07:18.490 Hannah Wang: Thank you.
81 00:07:18.490 ⇒ 00:07:22.010 Luke Scorziell: Can we have… can we make, like, multiple tabs on this one?
82 00:07:23.360 ⇒ 00:07:29.079 Luke Scorziell: Or, sorry, I’m… let me… If I can’t…
83 00:07:37.580 ⇒ 00:07:42.950 Luke Scorziell: Like, not necessarily within this…
84 00:07:43.420 ⇒ 00:07:45.659 Luke Scorziell: Table 1, I’m kind of curious if we can…
85 00:07:52.410 ⇒ 00:07:54.439 Luke Scorziell: Oh, okay, we can create a new one.
86 00:07:54.690 ⇒ 00:07:59.840 Luke Scorziell: Yeah. Okay, well, I mean, yeah, we can just stick to using this then. I feel like…
87 00:08:01.130 ⇒ 00:08:03.500 Luke Scorziell: But I can make a view that just says, like.
88 00:08:10.910 ⇒ 00:08:11.600 Luke Scorziell: Fantastic.
89 00:08:20.110 ⇒ 00:08:25.210 Luke Scorziell: Oh yeah, it’s… I mean, we can just… I can just learn to use this, so… .
90 00:08:26.170 ⇒ 00:08:33.870 Hannah Wang: If you create a view, I can… please feel free so that I can also… Use that view.
91 00:08:33.870 ⇒ 00:08:36.329 Luke Scorziell: Yeah, I’m trying to see…
92 00:08:44.760 ⇒ 00:08:46.080 Luke Scorziell: I can create.
93 00:08:50.540 ⇒ 00:08:51.390 Luke Scorziell: Probably.
94 00:08:52.950 ⇒ 00:08:56.240 Luke Scorziell: Well, okay, so, like, I guess?
95 00:08:58.980 ⇒ 00:09:03.680 Luke Scorziell: This is where I… At least I… I do like…
96 00:09:04.990 ⇒ 00:09:11.420 Luke Scorziell: At least how it’s set up on Notion. But if we can do the same thing here, I’m also okay with that.
97 00:09:11.830 ⇒ 00:09:14.269 Luke Scorziell: I can share… sorry, I guess I…
98 00:09:14.270 ⇒ 00:09:14.910 Hannah Wang: Yeah.
99 00:09:16.910 ⇒ 00:09:18.210 Hannah Wang: Go for it.
100 00:09:19.360 ⇒ 00:09:25.629 Luke Scorziell: like, I guess just for me, it’s, like, I just want to kind of know, like, at a glance,
101 00:09:28.060 ⇒ 00:09:32.229 Luke Scorziell: Like, what is…
102 00:09:33.790 ⇒ 00:09:42.539 Luke Scorziell: operating. And so, for me, like, that’s why this feels a little, like, I know, okay, this is planned, and they’re all kind of grouped, drafting…
103 00:09:42.940 ⇒ 00:09:43.730 Hannah Wang: I see.
104 00:09:44.380 ⇒ 00:09:48.640 Luke Scorziell: And then we’re running it, so…
105 00:09:49.280 ⇒ 00:09:57.840 Luke Scorziell: like, I find this helpful. I’m, like, open to… the Google Sheet…
106 00:09:58.800 ⇒ 00:10:08.589 Hannah Wang: I’m sure we can also change the statuses to match what you have in, Notion. I don’t think they really care, as long as they can
107 00:10:09.030 ⇒ 00:10:10.740 Hannah Wang: Just see everything.
108 00:10:10.960 ⇒ 00:10:12.260 Hannah Wang: Okay.
109 00:10:12.810 ⇒ 00:10:22.220 Hannah Wang: So, if you want to… do that, I think that is okay. This is just something that… Luton built.
110 00:10:23.170 ⇒ 00:10:24.460 Luke Scorziell: Completed, right?
111 00:10:25.780 ⇒ 00:10:28.050 Hannah Wang: I have no idea.
112 00:10:28.800 ⇒ 00:10:29.910 Luke Scorziell: Circle back…
113 00:10:41.800 ⇒ 00:10:42.520 Luke Scorziell: I’m weird.
114 00:10:42.830 ⇒ 00:10:44.639 Luke Scorziell: Let’s panel on Brain Forgement.
115 00:10:46.790 ⇒ 00:10:47.520 Luke Scorziell: Oops.
116 00:10:51.110 ⇒ 00:10:52.690 Luke Scorziell: Oops, that’s why I finished.
117 00:10:53.340 ⇒ 00:10:56.619 Hannah Wang: Like, some of these are super stale, so…
118 00:10:56.620 ⇒ 00:10:57.150 Luke Scorziell: Like…
119 00:10:58.160 ⇒ 00:10:59.710 Hannah Wang: Like, which one’s it?
120 00:11:00.530 ⇒ 00:11:12.460 Hannah Wang: like, stale as in they were added in, like, Q3 or Q4, so… like…
121 00:11:15.590 ⇒ 00:11:22.279 Hannah Wang: Like, I don’t know why I have this, but…
122 00:11:22.450 ⇒ 00:11:24.990 Hannah Wang: to Lisma is, like, a partner that…
123 00:11:26.220 ⇒ 00:11:32.630 Hannah Wang: Yeah, anyway, like, some of these, the priorities have changed, I feel like.
124 00:11:33.330 ⇒ 00:11:33.970 Luke Scorziell: I’m just…
125 00:11:36.200 ⇒ 00:11:43.919 Hannah Wang: Yeah, maybe backlog… like, that one, I have no idea. Like, sometimes Utam and Robert just threw random campaign ideas.
126 00:11:44.310 ⇒ 00:11:57.829 Hannah Wang: So that’s… we just, like, jotted them down here, but there’s no good way of, like, triaging, or… like, basically, you weren’t… a person like you wasn’t here, so there was no middleman of, like, okay, we should actually do this or not.
127 00:11:57.950 ⇒ 00:12:01.590 Hannah Wang: Yeah, so…
128 00:12:01.590 ⇒ 00:12:04.880 Luke Scorziell: I mean, I think… A lot of this stuff…
129 00:12:05.280 ⇒ 00:12:08.690 Luke Scorziell: In my mind, we’re kind of… like, I’m trying… I think we’re…
130 00:12:08.900 ⇒ 00:12:12.470 Luke Scorziell: Moving more in the direction of launching campaigns that are, like.
131 00:12:21.450 ⇒ 00:12:29.899 Luke Scorziell: That are service-based, or serv- service-based, or maybe event-based?
132 00:12:31.040 ⇒ 00:12:31.650 Hannah Wang: Whoa.
133 00:12:32.210 ⇒ 00:12:35.790 Luke Scorziell: So… With, yeah, with the events that, like.
134 00:12:36.000 ⇒ 00:12:42.859 Luke Scorziell: or, like, type of campaigns that we’ve already run, and then… but then also, like, like, we’re having the event with MixedPanel.
135 00:12:43.130 ⇒ 00:12:47.320 Luke Scorziell: So I think it’d be cool to have, like, an event coming up for that.
136 00:12:47.560 ⇒ 00:12:48.090 Hannah Wang: Yep.
137 00:12:48.670 ⇒ 00:12:59.260 Luke Scorziell: And then… or, like, to have a campaign around that event. So, like, Greg just did this demo video, so I think, like, that’d be a really good video to post, and then I can try to find, like.
138 00:12:59.730 ⇒ 00:13:05.730 Luke Scorziell: who could we maybe reach out to around that? Who’s an RICP? And so…
139 00:13:05.730 ⇒ 00:13:14.199 Hannah Wang: That was actually something I wanted to talk about during the sync with Ryan as well, like, basically leadless building slash invite
140 00:13:14.620 ⇒ 00:13:16.379 Hannah Wang: Yeah, lead list building to invite.
141 00:13:16.380 ⇒ 00:13:16.940 Luke Scorziell: Speak.
142 00:13:16.940 ⇒ 00:13:20.369 Hannah Wang: people to… the event,
143 00:13:21.350 ⇒ 00:13:33.599 Hannah Wang: Oh, yeah. So I feel like, yeah, maybe I need to loop you into that stuff a little bit more. Not the unnecessary stuff, but just, like, the strategy side of it. And then similarly for
144 00:13:33.830 ⇒ 00:13:38.029 Hannah Wang: Amplitude, and just, like, the sequencing of the…
145 00:13:39.410 ⇒ 00:13:46.169 Hannah Wang: LinkedIn posts and promotion stuff, but anyway, yeah, we can talk about that at 12 with Ryan.
146 00:13:46.490 ⇒ 00:13:51.130 Hannah Wang: Yeah, but I’m on the same page as you, yeah.
147 00:13:51.860 ⇒ 00:13:55.039 Luke Scorziell: Sweet. Okay, yeah, yeah, so,
148 00:13:56.170 ⇒ 00:13:57.980 Luke Scorziell: Besides, I think, like, if I…
149 00:13:58.490 ⇒ 00:14:03.059 Luke Scorziell: Over… so, I know, like, the Coral data webinar you’ve kind of mentioned.
150 00:14:03.060 ⇒ 00:14:03.440 Hannah Wang: Yeah.
151 00:14:03.440 ⇒ 00:14:04.080 Luke Scorziell: Bam.
152 00:14:04.370 ⇒ 00:14:11.760 Hannah Wang: I just called Lauren at 9.30. I think we’re gonna aim for April to do this, so this is still relevant.
153 00:14:12.390 ⇒ 00:14:13.540 Luke Scorziell: Okay, so…
154 00:14:14.650 ⇒ 00:14:15.539 Hannah Wang: And then that one…
155 00:14:15.540 ⇒ 00:14:16.350 Luke Scorziell: is…
156 00:14:16.350 ⇒ 00:14:20.029 Hannah Wang: was related to… to Lisma, because that’s…
157 00:14:20.420 ⇒ 00:14:23.149 Hannah Wang: They go after… they work heavily in EdTech.
158 00:14:23.260 ⇒ 00:14:32.580 Hannah Wang: But I think… I know Telisma is a bronze tier, but we’re not, like, actively… I don’t know anymore.
159 00:14:32.750 ⇒ 00:14:36.200 Hannah Wang: can also ask Utam, but I feel like it’s okay to…
160 00:14:36.320 ⇒ 00:14:40.099 Hannah Wang: Backlog it, because it’s been there for a while.
161 00:14:40.920 ⇒ 00:14:50.119 Luke Scorziell: Yeah, I guess… like, in my mind, I’m kind of the one that is responsible for all the campaigns.
162 00:14:50.340 ⇒ 00:14:56.339 Luke Scorziell: now, I guess, so, like, and that’s kind of where I was thinking, like, if anything is…
163 00:14:57.220 ⇒ 00:15:00.869 Luke Scorziell: in here, then, like, I probably need… I need to be able to answer for it.
164 00:15:00.870 ⇒ 00:15:01.270 Hannah Wang: Yes.
165 00:15:01.660 ⇒ 00:15:02.860 Hannah Wang: Yeah.
166 00:15:02.860 ⇒ 00:15:06.070 Luke Scorziell: So, like, I don’t… yeah, I guess that’s where, like…
167 00:15:06.310 ⇒ 00:15:09.739 Luke Scorziell: Maybe, yeah, maybe just cleaning this up will be helpful.
168 00:15:09.740 ⇒ 00:15:16.739 Hannah Wang: Yeah, so you can… I can just give you, like, what I know about each of these, and then you can decide what to do with them.
169 00:15:18.520 ⇒ 00:15:24.860 Luke Scorziell: Yeah, okay, so there’s Coral, we’ll keep that one for now. Contextual AI, SME, Playbook, this…
170 00:15:25.460 ⇒ 00:15:26.599 Hannah Wang: Seems it’s pretty weird.
171 00:15:26.600 ⇒ 00:15:27.220 Luke Scorziell: old.
172 00:15:27.380 ⇒ 00:15:32.460 Hannah Wang: Yeah, what is this? Joint blog post, landing page for after existing.
173 00:15:34.020 ⇒ 00:15:42.330 Hannah Wang: Book another meeting towards… I think this was written before we had the idea of doing, like, the…
174 00:15:42.790 ⇒ 00:15:50.360 Hannah Wang: commercial insurance thing, with them, so you can just… I don’t know, yeah.
175 00:15:51.230 ⇒ 00:16:00.460 Hannah Wang: This is… I know this is still something we want to do. Basically, we called Mother Duck last week, and they’re still interested in doing, like, a…
176 00:16:00.660 ⇒ 00:16:02.219 Hannah Wang: Event with us.
177 00:16:02.640 ⇒ 00:16:07.239 Hannah Wang: And Mother Duck and Omni, like a three-way thing. So this is still relevant.
178 00:16:07.860 ⇒ 00:16:08.740 Luke Scorziell: Oh, okay.
179 00:16:14.130 ⇒ 00:16:16.549 Luke Scorziell: VC Blueprint lookalike?
180 00:16:16.870 ⇒ 00:16:24.009 Luke Scorziell: Let’s pause, so that… this is from August, and I’m just gonna… Look, like, healthier, healthfully.
181 00:16:25.050 ⇒ 00:16:26.300 Luke Scorziell: I’ve never heard of this.
182 00:16:27.780 ⇒ 00:16:32.560 Luke Scorziell: Commercial insurance playbook, okay, this is the one that we’re… Currently doing.
183 00:16:32.920 ⇒ 00:16:35.610 Hannah Wang: You can mark it as active if you think it’s…
184 00:16:36.060 ⇒ 00:16:38.030 Hannah Wang: Since we’re actively working on it.
185 00:16:39.500 ⇒ 00:16:46.920 Hannah Wang: And then… I think for the owner, you can… Like, I think…
186 00:16:50.720 ⇒ 00:16:56.300 Hannah Wang: Yeah, you can put yourself down, I don’t know. I don’t want to give you more, like… Ugh.
187 00:16:56.300 ⇒ 00:16:59.960 Luke Scorziell: Oh, I mean, I think this is kind of, like, what my.
188 00:17:03.800 ⇒ 00:17:05.529 Hannah Wang: You can go the pencil here.
189 00:17:06.900 ⇒ 00:17:08.890 Hannah Wang: And then, I think you can add…
190 00:17:09.839 ⇒ 00:17:15.140 Hannah Wang: Oh, oh, - here, here, here.
191 00:17:15.260 ⇒ 00:17:16.420 Hannah Wang: the right side.
192 00:17:16.690 ⇒ 00:17:18.030 Hannah Wang: You add another item.
193 00:17:18.960 ⇒ 00:17:22.449 Luke Scorziell: Okay, I was like, I keep hitting this button and it’s something you’re like…
194 00:17:22.460 ⇒ 00:17:26.339 Hannah Wang: You can get rid of Sid, actually, you can just replace…
195 00:17:26.609 ⇒ 00:17:35.670 Hannah Wang: Sid, because she’s not here anymore. Or you can just delete Sid, and then… Delete.
196 00:17:36.110 ⇒ 00:17:37.190 Hannah Wang: Joe.
197 00:17:38.010 ⇒ 00:17:38.950 Hannah Wang: Here.
198 00:17:40.000 ⇒ 00:17:45.280 Hannah Wang: I don’t know why Mustafa’s here, but… Anyway, okay, it’s fine.
199 00:17:55.330 ⇒ 00:18:01.800 Hannah Wang: Like, I’m imagining Robert and Utah won’t be the owners of any of these. I feel like it’ll be one of us.
200 00:18:07.040 ⇒ 00:18:10.720 Luke Scorziell: Yeah, I haven’t even talked to Holly for a while. I haven’t seen her.
201 00:18:12.160 ⇒ 00:18:15.719 Hannah Wang: Yeah, I know she’s, like, transitioning more to…
202 00:18:16.790 ⇒ 00:18:19.799 Hannah Wang: I think just, like, partner-facing…
203 00:18:20.140 ⇒ 00:18:29.439 Hannah Wang: So, not joining a lot of, like, the internal stuff, but just… oh, advisor, that’s what Robert said. Like, she’s transitioning more to, like, an advisory role.
204 00:18:30.280 ⇒ 00:18:31.070 Luke Scorziell: Oh, okay.
205 00:18:31.390 ⇒ 00:18:35.300 Hannah Wang: So I think just, like, the nitty-gritty stuff she won’t be involved in.
206 00:18:35.410 ⇒ 00:18:36.240 Hannah Wang: As much.
207 00:18:36.240 ⇒ 00:18:36.890 Luke Scorziell: Kuh.
208 00:18:37.780 ⇒ 00:18:44.109 Hannah Wang: Auto dealership… Yay, we’re not… I don’t think we’re gonna do this one.
209 00:18:48.420 ⇒ 00:18:50.339 Luke Scorziell: First connection overall.
210 00:18:52.000 ⇒ 00:18:54.470 Luke Scorziell: Seems like just some kind of ongoing…
211 00:18:56.860 ⇒ 00:18:58.950 Hannah Wang: I’m not sure what that one is.
212 00:19:01.630 ⇒ 00:19:05.270 Hannah Wang: I don’t like how it doesn’t auto… Update.
213 00:19:05.900 ⇒ 00:19:11.150 Hannah Wang: Maybe you just need a refresh every time, I don’t know, but…
214 00:19:12.940 ⇒ 00:19:18.400 Luke Scorziell: Okay, so this is much… cleaner to me. Yeah.
215 00:19:20.530 ⇒ 00:19:23.870 Luke Scorziell: And then, so, like, this one…
216 00:19:25.690 ⇒ 00:19:27.769 Luke Scorziell: We’ll just say we’re starting today.
217 00:19:30.470 ⇒ 00:19:31.879 Luke Scorziell: That you should be.
218 00:19:35.380 ⇒ 00:19:36.440 Luke Scorziell: Two weeks.
219 00:19:38.550 ⇒ 00:19:41.940 Hannah Wang: And then we also want to add, like, our service campaigns, right?
220 00:19:42.050 ⇒ 00:19:43.110 Hannah Wang: So maybe we can add…
221 00:19:43.110 ⇒ 00:19:43.470 Luke Scorziell: Yeah.
222 00:19:43.470 ⇒ 00:19:47.949 Hannah Wang: Tabs, or not tabs, entries.
223 00:19:49.890 ⇒ 00:19:51.270 Luke Scorziell: Yeah, so.
224 00:20:01.940 ⇒ 00:20:03.819 Luke Scorziell: Like, high-level and urgent or not.
225 00:20:05.450 ⇒ 00:20:06.879 Hannah Wang: You can also change these, too.
226 00:20:24.700 ⇒ 00:20:31.049 Luke Scorziell: I mean, yeah, it’s kind of hard. So, high… to me, like, this feels like medium.
227 00:20:31.580 ⇒ 00:20:32.260 Hannah Wang: Sure.
228 00:20:32.500 ⇒ 00:20:38.399 Luke Scorziell: This is… a high priority just because it’s a test, I guess, and then there’s… so then there’s the…
229 00:20:43.170 ⇒ 00:20:44.010 Luke Scorziell: Continue.
230 00:20:57.540 ⇒ 00:20:58.310 Luke Scorziell: Great.
231 00:21:29.020 ⇒ 00:21:33.940 Hannah Wang: Yeah, and then you can link the Google Doc there now, instead of… the Notion stuff.
232 00:21:43.370 ⇒ 00:21:47.989 Hannah Wang: Shortcut is, Apple K to add a hyperlink.
233 00:21:48.270 ⇒ 00:21:50.300 Hannah Wang: Command K. Alright.
234 00:21:50.300 ⇒ 00:21:52.210 Luke Scorziell: Okay, oh, cool, okay, I didn’t know.
235 00:21:58.920 ⇒ 00:22:00.200 Luke Scorziell: Get one going…
236 00:22:10.190 ⇒ 00:22:11.780 Luke Scorziell: Second mistake, okay.
237 00:22:15.040 ⇒ 00:22:16.260 Luke Scorziell: For convenience.
238 00:22:17.130 ⇒ 00:22:21.650 Luke Scorziell: I feel like Slack has the most convenient… memory, because… Highlight time.
239 00:22:21.650 ⇒ 00:22:22.120 Hannah Wang: Taste it.
240 00:22:22.120 ⇒ 00:22:23.429 Luke Scorziell: Just on top of it. Yeah.
241 00:22:26.310 ⇒ 00:22:28.000 Luke Scorziell: Okay, so…
242 00:22:31.070 ⇒ 00:22:31.770 Luke Scorziell: Hmm.
243 00:22:32.030 ⇒ 00:22:36.410 Luke Scorziell: This one will be low for now. Yeah, it is a little annoying that it’s not on purpose.
244 00:22:39.270 ⇒ 00:22:40.940 Luke Scorziell: You have to re-sort it every time, dang.
245 00:22:41.840 ⇒ 00:22:42.640 Luke Scorziell: Wait, but I don’t.
246 00:22:42.640 ⇒ 00:22:48.579 Hannah Wang: Or maybe if you refresh it, it also sorts it, but yeah, it’s annoying it’s not auto.
247 00:22:52.080 ⇒ 00:22:54.090 Luke Scorziell: No, I don’t like it, please.
248 00:22:55.290 ⇒ 00:22:57.809 Hannah Wang: Maybe you have to move medium to the middle.
249 00:22:58.170 ⇒ 00:23:03.750 Hannah Wang: So, in… I think if you go to Data…
250 00:23:04.880 ⇒ 00:23:08.010 Hannah Wang: Wait, was that sorted in alphabetical? Or maybe that’s why.
251 00:23:08.220 ⇒ 00:23:10.039 Luke Scorziell: Yeah. Where did I do it?
252 00:23:11.290 ⇒ 00:23:16.620 Hannah Wang: I don’t think my thing makes sense if it’s alphabetical prio.
253 00:23:18.490 ⇒ 00:23:20.320 Luke Scorziell: So I can just rename these.
254 00:23:23.320 ⇒ 00:23:24.100 Luke Scorziell: Oh, brilliant.
255 00:23:24.850 ⇒ 00:23:26.060 Hannah Wang: Oh, that’s smart.
256 00:23:27.180 ⇒ 00:23:27.760 Luke Scorziell: Beautiful.
257 00:23:32.300 ⇒ 00:23:36.989 Luke Scorziell: Not always, like… Google Sheets.
258 00:23:38.060 ⇒ 00:23:38.839 Luke Scorziell: Hold on.
259 00:23:40.090 ⇒ 00:23:41.119 Luke Scorziell: I mean, we’re doing.
260 00:23:42.720 ⇒ 00:23:50.370 Hannah Wang: I think, if you go… here, let me try to also go in here and…
261 00:23:52.450 ⇒ 00:23:55.540 Hannah Wang: Non-data people.
262 00:23:55.770 ⇒ 00:23:57.799 Hannah Wang: AKA me trying to…
263 00:23:57.800 ⇒ 00:23:58.390 Luke Scorziell: internet.
264 00:24:05.120 ⇒ 00:24:06.549 Luke Scorziell: And that’s crazy, it didn’t work.
265 00:24:06.800 ⇒ 00:24:08.570 Luke Scorziell: Oh, bye.
266 00:24:10.450 ⇒ 00:24:12.890 Hannah Wang: Yeah, yeah, I think you just have to… there you go.
267 00:24:16.630 ⇒ 00:24:20.430 Luke Scorziell: Sometimes I’m impressed by Google, and they’re like, column.
268 00:24:21.580 ⇒ 00:24:23.880 Luke Scorziell: probably not have.
269 00:24:25.150 ⇒ 00:24:26.520 Luke Scorziell: Very advanced.
270 00:24:26.790 ⇒ 00:24:30.349 Luke Scorziell: Hey, good morning, how’s it going? Welcome back.
271 00:24:31.770 ⇒ 00:24:35.959 Luke Scorziell: No, you’re okay. I appreciate you coming.
272 00:24:36.170 ⇒ 00:24:39.460 Luke Scorziell: It’s all working down here, so…
273 00:24:47.000 ⇒ 00:24:51.909 Luke Scorziell: Oh, cool, okay, yeah, thank you. I appreciate it. Yeah, just let me know if you have any questions.
274 00:24:53.500 ⇒ 00:24:56.490 Luke Scorziell: Sorry, a maintenance guy went by.
275 00:24:56.490 ⇒ 00:24:57.670 Hannah Wang: Oh, all good.
276 00:24:59.380 ⇒ 00:25:02.080 Luke Scorziell: Okay, cool.
277 00:25:04.580 ⇒ 00:25:05.930 Luke Scorziell: So…
278 00:25:07.430 ⇒ 00:25:14.169 Luke Scorziell: This snowflake. Yeah, I think the other thing I’m kind of struggling with a little bit is, like.
279 00:25:14.980 ⇒ 00:25:18.750 Luke Scorziell: been… or just the partnership stuff, I think, like.
280 00:25:18.910 ⇒ 00:25:23.450 Luke Scorziell: A lot of it’s… I’m… I’ve been a little… not confused, but just…
281 00:25:23.790 ⇒ 00:25:29.380 Luke Scorziell: Yeah, maybe not understanding if Holly’s role is, like, more to, like, own that stuff, or if I should be…
282 00:25:31.030 ⇒ 00:25:31.840 Hannah Wang: Putting it, too.
283 00:25:32.520 ⇒ 00:25:35.989 Hannah Wang: No, I think… So, I think Hallie…
284 00:25:35.990 ⇒ 00:25:37.300 Luke Scorziell: Two shoes, roll.
285 00:25:38.550 ⇒ 00:25:44.859 Hannah Wang: Oh, in terms of, like, filling out stuff? Like, I think your role is just the strategy part.
286 00:25:49.810 ⇒ 00:25:52.179 Hannah Wang: Wait, can you hear me? Sorry.
287 00:25:52.180 ⇒ 00:25:52.769 Luke Scorziell: Yeah, I can hear you.
288 00:25:53.110 ⇒ 00:25:55.839 Hannah Wang: My mic kind of fizzled in and out, but…
289 00:25:55.940 ⇒ 00:26:04.670 Hannah Wang: I think your role is more just, like, anything that involves strategy or, like, campaigns, I think that’s when we’ll loop you in, so, like.
290 00:26:05.030 ⇒ 00:26:10.880 Hannah Wang: for example, like, the Mixpanel thing, like, I’m only gonna loop you into, like, the…
291 00:26:11.180 ⇒ 00:26:18.439 Hannah Wang: ICP, like, stuff, or just, like, who we should invite to the event, and I guess also content, but…
292 00:26:19.040 ⇒ 00:26:21.850 Hannah Wang: and, like, promotional stuff, but I think the rest
293 00:26:21.980 ⇒ 00:26:25.430 Hannah Wang: In terms of, like, nurturing the…
294 00:26:25.660 ⇒ 00:26:31.310 Hannah Wang: partnership is Holly and Utom, and then Shaysu is just, filling in.
295 00:26:31.860 ⇒ 00:26:36.870 Hannah Wang: The WBR. Got it. I think. Yeah.
296 00:26:37.640 ⇒ 00:26:48.079 Luke Scorziell: Okay, yeah, I’ll, I can check with, yeah, so… Okay, so we’ve got the…
297 00:26:48.740 ⇒ 00:26:54.950 Luke Scorziell: Insurance one, the data… Onboarding one, and then…
298 00:26:55.210 ⇒ 00:26:57.400 Luke Scorziell: These… the recipes are kind of…
299 00:27:00.600 ⇒ 00:27:05.869 Luke Scorziell: Definitely feel lower… I mean, yeah, I think this one’s important, because we’re doing an event with them.
300 00:27:07.070 ⇒ 00:27:12.800 Luke Scorziell: The Snowflake one, I think this was, like, 3 people, 3 or 4 people, so I don’t know what they’re like.
301 00:27:14.520 ⇒ 00:27:20.199 Luke Scorziell: And then, yeah, this one’s not until next quarter.
302 00:27:20.880 ⇒ 00:27:24.420 Luke Scorziell: Definitely.
303 00:27:24.640 ⇒ 00:27:27.709 Luke Scorziell: And then this one sounds like also not happening until April.
304 00:27:28.220 ⇒ 00:27:33.249 Luke Scorziell: So, yeah, I guess my, like, top… Priorities will be these…
305 00:27:33.250 ⇒ 00:27:33.820 Hannah Wang: Yes.
306 00:27:34.180 ⇒ 00:27:39.129 Luke Scorziell: And then, and then I think… yeah, and then I guess I’m…
307 00:27:39.590 ⇒ 00:27:42.040 Luke Scorziell: Probably just gonna try to work on, like.
308 00:27:42.520 ⇒ 00:27:47.559 Luke Scorziell: Building out those two, so these campaign… like, each of…
309 00:27:48.500 ⇒ 00:27:54.249 Luke Scorziell: These two, and then just continuing to add more, like, service-based campaigns.
310 00:27:54.910 ⇒ 00:28:00.920 Luke Scorziell: So… Okay, yeah, this is helpful. I haven’t…
311 00:28:00.920 ⇒ 00:28:01.840 Hannah Wang: Help? Okay.
312 00:28:02.010 ⇒ 00:28:06.660 Luke Scorziell: Yeah, I dived into this as deeply, this, like, sheet, so…
313 00:28:07.140 ⇒ 00:28:07.790 Hannah Wang: Yeah.
314 00:28:08.620 ⇒ 00:28:14.989 Hannah Wang: And then if you, like, scroll to the right, there’s, like, a bunch of metrics that Utam kind of just, like…
315 00:28:15.110 ⇒ 00:28:19.220 Hannah Wang: Added that we try to fill in.
316 00:28:19.350 ⇒ 00:28:26.709 Hannah Wang: Ryan does a better job of filling it out than I do, but… I think we can…
317 00:28:27.480 ⇒ 00:28:35.020 Hannah Wang: Yeah, I feel like just the high-level stuff over here is what they care about more, so I think we’re…
318 00:28:35.610 ⇒ 00:28:37.040 Hannah Wang: We’re okay there.
319 00:28:37.860 ⇒ 00:28:39.100 Luke Scorziell: Yeah, okay.
320 00:28:41.720 ⇒ 00:28:43.590 Hannah Wang: The campaign stuff, yeah.
321 00:28:43.830 ⇒ 00:28:44.800 Hannah Wang: Okay.
322 00:28:45.740 ⇒ 00:28:54.110 Hannah Wang: Any other, thing regarding campaigns. I know I want to talk about the dbt stuff, and just, like.
323 00:28:54.350 ⇒ 00:28:55.150 Luke Scorziell: Yeah, yeah.
324 00:28:55.150 ⇒ 00:28:55.900 Hannah Wang: assets.
325 00:28:59.980 ⇒ 00:29:05.010 Luke Scorziell: Yeah, I think we’re good to switch, unless you have anything else on the campaigns you think would be helpful.
326 00:29:05.790 ⇒ 00:29:10.079 Hannah Wang: No, I think…
327 00:29:10.330 ⇒ 00:29:18.529 Hannah Wang: me being in the sales standups is helpful, so that I can see what you guys are actually doing, and then even me just, like, looking at
328 00:29:18.850 ⇒ 00:29:20.089 Hannah Wang: the content.
329 00:29:20.900 ⇒ 00:29:27.409 Hannah Wang: like, the campaigns had all the content listed out, I think.
330 00:29:27.750 ⇒ 00:29:34.789 Hannah Wang: yeah, just, like, looping me into… yeah, the DM CTAs versus, like, non-DM CTAs, and then figuring out
331 00:29:35.070 ⇒ 00:29:38.319 Hannah Wang: which asset to build, I think, will be helpful.
332 00:29:38.580 ⇒ 00:29:44.340 Hannah Wang: Just, like, from the get-go, when we come up with a campaign brief, just so that we’re not, like, scrambling to…
333 00:29:44.890 ⇒ 00:29:54.500 Hannah Wang: come up with an asset that we can use, which transitions into the dbt one. So, I can…
334 00:29:55.470 ⇒ 00:29:56.609 Hannah Wang: Let me share again.
335 00:30:03.070 ⇒ 00:30:08.470 Hannah Wang: Yeah, so I don’t know if we still want to use this. I think my,
336 00:30:08.940 ⇒ 00:30:16.790 Hannah Wang: Hope was that we… I don’t know how many, DBT stuff we have.
337 00:30:17.620 ⇒ 00:30:28.519 Hannah Wang: Okay, let me backtrack. So, I know… Yesterday, we… Pushed out a post.
338 00:30:28.750 ⇒ 00:30:31.790 Hannah Wang: for UTOM about DBT.
339 00:30:32.070 ⇒ 00:30:33.220 Hannah Wang: Yeah.
340 00:30:34.480 ⇒ 00:30:37.510 Hannah Wang: And I think… In the spirit of…
341 00:30:37.790 ⇒ 00:30:49.310 Hannah Wang: having not just zeros, I wanted, for the OK Voice for Engagement, I wanted to leave a comment, be like, oh, view our one-pager,
342 00:30:50.010 ⇒ 00:30:54.350 Hannah Wang: So that’s why I kind of wanted to finish this yesterday. It’s okay that we didn’t.
343 00:30:54.490 ⇒ 00:31:01.659 Hannah Wang: So my question is, should we still do that, or should we kind of reevaluate based on Robert’s new
344 00:31:02.110 ⇒ 00:31:03.710 Hannah Wang: content.
345 00:31:04.400 ⇒ 00:31:14.310 Hannah Wang: thing, and… Bring in this one-pager into one of those, instead of trying to backfill whatever
346 00:31:15.870 ⇒ 00:31:17.270 Hannah Wang: This post was.
347 00:31:28.840 ⇒ 00:31:29.460 Luke Scorziell: Good luck.
348 00:31:30.020 ⇒ 00:31:35.619 Luke Scorziell: So, like, should we comment on, like, should you just comment that one-pager on the,
349 00:31:35.950 ⇒ 00:31:40.810 Luke Scorziell: Or not you, necessarily, but should we have, yeah.
350 00:31:45.220 ⇒ 00:31:52.179 Hannah Wang: Because I’m like, oh, it went out yesterday, I don’t know if it’s, like, being pushed or circulated in the algorithm anymore as much.
351 00:31:54.630 ⇒ 00:32:02.350 Luke Scorziell: Yeah, probably will. I mean, LinkedIn is, like, pretty… Like, they…
352 00:32:02.470 ⇒ 00:32:06.639 Luke Scorziell: You’ll see posts from, like, a week or a couple weeks ago sometimes.
353 00:32:08.240 ⇒ 00:32:15.970 Luke Scorziell: So, yeah, I mean, I think it, like, you could send it to Ryan and maybe ask him to, like, include it in the post itself.
354 00:32:16.540 ⇒ 00:32:18.480 Hannah Wang: Just, like, add a comment or something.
355 00:32:19.950 ⇒ 00:32:20.730 Luke Scorziell: Yeah.
356 00:32:20.730 ⇒ 00:32:21.230 Hannah Wang: Oh, yeah.
357 00:32:21.230 ⇒ 00:32:25.360 Luke Scorziell: a comment, or just post it at the bottom. I don’t know if it would be weird to, like.
358 00:32:27.050 ⇒ 00:32:28.810 Luke Scorziell: Comment a day later.
359 00:32:30.770 ⇒ 00:32:33.310 Hannah Wang: Probably no one would notice or care.
360 00:32:36.190 ⇒ 00:32:36.780 Luke Scorziell: Oh.
361 00:32:36.780 ⇒ 00:32:40.839 Hannah Wang: I feel like the comment could be, like, also, we just pushed out, like.
362 00:32:42.010 ⇒ 00:32:46.060 Luke Scorziell: Yeah, okay, I’m fine with that, yeah, why don’t… why don’t we… Yeah.
363 00:32:50.550 ⇒ 00:32:52.560 Hannah Wang: So, yes, go ahead.
364 00:32:53.610 ⇒ 00:32:59.229 Luke Scorziell: Oh, no, I was just about to say… yeah, just looking at the… what you made.
365 00:33:02.590 ⇒ 00:33:06.859 Hannah Wang: Yeah, the tricky part about, like, one-pagers is that
366 00:33:07.390 ⇒ 00:33:21.109 Hannah Wang: like, if the section’s too short, we, like, struggle to fill it in, because this section is too long to bring to the first page, so it’s like, okay, it’s a bunch of, like, Tetris… Tetris-ing, basically.
367 00:33:21.290 ⇒ 00:33:25.439 Hannah Wang: And I think that’s what takes the longest, honestly, aside from the copy.
368 00:33:27.360 ⇒ 00:33:38.819 Hannah Wang: So, like, this was the original one, and then I… I heard you about the redundancy, so I took out these two cards, basically, and just made this the highlight of
369 00:33:39.520 ⇒ 00:33:45.800 Hannah Wang: the case study, and then I modified the runtime reduction.
370 00:33:46.780 ⇒ 00:33:53.380 Hannah Wang: Like, the 2 to 4… 4-2 hours thing, I just, like, put it in the… copy itself.
371 00:33:53.380 ⇒ 00:33:53.930 Luke Scorziell: Good.
372 00:33:54.390 ⇒ 00:33:59.659 Hannah Wang: So yeah, I’m just like, hey, if this isn’t here…
373 00:33:59.960 ⇒ 00:34:05.140 Hannah Wang: Like, it… there’s just, like, so much white space, and
374 00:34:05.980 ⇒ 00:34:08.540 Hannah Wang: I didn’t know what to do, except…
375 00:34:09.010 ⇒ 00:34:17.909 Hannah Wang: my hack is to just make the title thing longer and push everything down. I don’t know if that looks silly, so…
376 00:34:18.639 ⇒ 00:34:24.469 Hannah Wang: Anyway… That’s my… that’s always my dilemma with these one-pagers.
377 00:34:24.830 ⇒ 00:34:30.550 Hannah Wang: The spacing, I mean, if that looks okay, then I can push it out.
378 00:34:38.830 ⇒ 00:34:39.880 Luke Scorziell: Yeah.
379 00:34:40.620 ⇒ 00:34:45.640 Luke Scorziell: What’d be good to know about me is if, like, I can kind of have perfectionistic tendencies.
380 00:34:46.130 ⇒ 00:34:47.269 Hannah Wang: So, one…
381 00:34:47.270 ⇒ 00:34:49.710 Luke Scorziell: Sometimes we just need to, like, deliver.
382 00:34:50.000 ⇒ 00:34:53.560 Luke Scorziell: Honor.
383 00:34:53.560 ⇒ 00:34:53.960 Hannah Wang: Okay.
384 00:34:53.969 ⇒ 00:34:54.779 Luke Scorziell: Yes.
385 00:34:56.239 ⇒ 00:34:57.639 Luke Scorziell: I think, like…
386 00:35:03.279 ⇒ 00:35:07.559 Luke Scorziell: I don’t know, I do… I really… like, I guess what I was saying in the,
387 00:35:08.729 ⇒ 00:35:13.409 Luke Scorziell: So, your GBT rental 50%, what does…
388 00:35:14.809 ⇒ 00:35:16.599 Luke Scorziell: 3 or 4 hours is fast.
389 00:35:16.989 ⇒ 00:35:21.609 Luke Scorziell: Focus plan… Slow risk way to fix dbt…
390 00:35:22.939 ⇒ 00:35:25.249 Luke Scorziell: Here’s how we do it in 3-4 weeks.
391 00:35:26.389 ⇒ 00:35:29.499 Luke Scorziell: Fix a fragile project faster.
392 00:35:36.339 ⇒ 00:35:38.979 Luke Scorziell: Can you scroll up to the second page a little bit?
393 00:35:38.980 ⇒ 00:35:39.780 Hannah Wang: Sure.
394 00:36:01.320 ⇒ 00:36:06.419 Luke Scorziell: Let me zoom.
395 00:36:10.290 ⇒ 00:36:11.579 Luke Scorziell: Alright, let’s go.
396 00:36:34.310 ⇒ 00:36:37.190 Luke Scorziell: I mean, I think it’s fine. I like the…
397 00:36:37.720 ⇒ 00:36:40.120 Luke Scorziell: The modules on the second page.
398 00:36:40.660 ⇒ 00:36:41.700 Hannah Wang: A lot.
399 00:36:42.170 ⇒ 00:36:46.600 Luke Scorziell: But, I mean, people will still read it, probably.
400 00:36:47.620 ⇒ 00:36:56.040 Hannah Wang: If anything, everyone will scroll, at least scroll the entire thing, even if they don’t necessarily read it.
401 00:36:56.280 ⇒ 00:36:59.380 Hannah Wang: I think that’s just the tendency of humans, like.
402 00:36:59.630 ⇒ 00:37:06.209 Hannah Wang: we like to scroll all the way to the bottom and skin, so they will see it, I think, one way or the other.
403 00:37:07.220 ⇒ 00:37:13.090 Luke Scorziell: Yeah, I just, I like to, like… it kind of shows the vision of, like, what they get.
404 00:37:13.290 ⇒ 00:37:13.890 Hannah Wang: Amen.
405 00:37:13.890 ⇒ 00:37:15.739 Luke Scorziell: And it kind of adds something new.
406 00:37:15.890 ⇒ 00:37:21.370 Luke Scorziell: Especially with, like, You know.
407 00:37:25.010 ⇒ 00:37:27.920 Hannah Wang: Do you think that’s better, if I just swap it?
408 00:37:32.910 ⇒ 00:37:37.680 Hannah Wang: Obviously, I messed with the spacing and everything, but… If you like.
409 00:37:38.160 ⇒ 00:37:40.580 Hannah Wang: That better, then.
410 00:37:41.540 ⇒ 00:37:43.590 Hannah Wang: You can totally do this, too.
411 00:37:49.230 ⇒ 00:37:52.730 Luke Scorziell: Yeah, I feel like the case study section is, like, probably the weakest part.
412 00:37:53.330 ⇒ 00:37:56.979 Hannah Wang: Sure. If anything, we can just put it down here.
413 00:37:57.150 ⇒ 00:38:02.099 Hannah Wang: Because it’s not uncommon for a case study to be at the bottom after explaining everything.
414 00:38:02.100 ⇒ 00:38:04.379 Luke Scorziell: Honestly, that looks a lot better.
415 00:38:04.730 ⇒ 00:38:05.800 Hannah Wang: Sure, okay.
416 00:38:05.800 ⇒ 00:38:07.990 Luke Scorziell: Like, okay, can you do the mouse so I can see the hole?
417 00:38:08.210 ⇒ 00:38:13.519 Hannah Wang: Yeah, it’s not perfect. I also have perfectionist tendencies, too, so I understand.
418 00:38:17.790 ⇒ 00:38:19.750 Luke Scorziell: Okay, no, this is great.
419 00:38:19.750 ⇒ 00:38:20.590 Hannah Wang: Okay, thanks.
420 00:38:20.590 ⇒ 00:38:23.759 Luke Scorziell: So that little white space at the bottom, and the little…
421 00:38:24.310 ⇒ 00:38:28.259 Luke Scorziell: Or there’s this little gap, but, I guess you can just drag down the…
422 00:38:28.750 ⇒ 00:38:35.470 Luke Scorziell: Yeah, because, okay, but, like, what I like about this is that, kind of, you get, like.
423 00:38:36.790 ⇒ 00:38:44.899 Luke Scorziell: the problem… of, like… whatever a DAG cycle is, direct, and it’s like a…
424 00:38:45.060 ⇒ 00:38:48.470 Luke Scorziell: direct a cyclic graph, or something? I don’t know.
425 00:38:49.290 ⇒ 00:38:52.220 Luke Scorziell: And…
426 00:38:52.460 ⇒ 00:38:58.009 Luke Scorziell: And then, I just, like, like, you can easily, like, what gets easier, this speaks, like, directly to, like.
427 00:38:58.890 ⇒ 00:38:59.800 Luke Scorziell: Fair.
428 00:39:00.260 ⇒ 00:39:11.549 Luke Scorziell: like, how this is making their life better. So, faster onboarding, overnight completion, working tests, module. Like, for me, if I see that, it’s like, oh, wow, this seems, like, really valuable, and then the next thing is, like.
429 00:39:11.550 ⇒ 00:39:12.140 Hannah Wang: Motion.
430 00:39:12.140 ⇒ 00:39:14.620 Luke Scorziell: who’s this for? Vp…
431 00:39:14.980 ⇒ 00:39:20.469 Luke Scorziell: head of data, if I’m, like, a head of data, you know, whatever, and then I see the different…
432 00:39:21.040 ⇒ 00:39:26.610 Luke Scorziell: And then it’s like, okay, and they have a case study, cool. But, like, this case study is, like.
433 00:39:26.850 ⇒ 00:39:28.259 Luke Scorziell: I don’t know.
434 00:39:29.840 ⇒ 00:39:30.310 Hannah Wang: Alright.
435 00:39:30.310 ⇒ 00:39:32.909 Luke Scorziell: sometimes on the AI stuff, because it’s like…
436 00:39:33.410 ⇒ 00:39:36.519 Luke Scorziell: sometimes it just ends up as, like, crap, but I guess.
437 00:39:36.520 ⇒ 00:39:37.170 Hannah Wang: Yeah. Successful.
438 00:39:37.170 ⇒ 00:39:38.220 Luke Scorziell: maybe prompt it.
439 00:39:38.440 ⇒ 00:39:43.029 Luke Scorziell: So, okay, yeah, I like this a lot better.
440 00:39:43.240 ⇒ 00:39:43.620 Hannah Wang: Cool.
441 00:39:43.620 ⇒ 00:39:45.880 Luke Scorziell: So, that… that clears up.
442 00:39:46.270 ⇒ 00:39:47.520 Luke Scorziell: Anything?
443 00:39:48.040 ⇒ 00:39:57.649 Luke Scorziell: And then it’s, like, the… the other thing I like is that it’s not super text-heavy on the first page. Yep. Like, the case study kind of felt like reading a…
444 00:39:58.420 ⇒ 00:40:04.429 Luke Scorziell: Like, I actually like your other first page design more, I think, now, looking in the two.
445 00:40:04.430 ⇒ 00:40:06.220 Hannah Wang: It’s just.
446 00:40:06.220 ⇒ 00:40:07.090 Luke Scorziell: Or…
447 00:40:07.230 ⇒ 00:40:14.189 Luke Scorziell: I like the one that we just did better, but, like, just how it’s got, like, different things broken up, and you can kind of read it in sections.
448 00:40:14.230 ⇒ 00:40:15.500 Hannah Wang: Yeah.
449 00:40:15.500 ⇒ 00:40:20.079 Luke Scorziell: So… Yeah, okay, I feel good about, Melissa, if you wanna…
450 00:40:21.410 ⇒ 00:40:24.740 Luke Scorziell: I don’t know if we need to get sign-off from…
451 00:40:25.100 ⇒ 00:40:30.339 Luke Scorziell: Maybe just having, like, Robert or Tom’s eyes on it would be good, and then we can ship it.
452 00:40:32.200 ⇒ 00:40:36.199 Luke Scorziell: Yeah. Or what is normally a… do you know what the normal process is?
453 00:40:36.580 ⇒ 00:40:46.890 Hannah Wang: Before you were here, it was… yeah, I just asked mainly Utam to review, because he’s faster at responding.
454 00:40:48.560 ⇒ 00:40:50.340 Hannah Wang: But maybe…
455 00:40:53.310 ⇒ 00:41:09.529 Hannah Wang: Yeah, it’s like a matter of, oh, should we just push it now, or should we, like, get their approval? Kind of like the, stuff with the content, like, you know, there was that whole situation about, oh, Utama always needs to look at it before we push out content. I guess this is kind of different.
456 00:41:09.720 ⇒ 00:41:12.659 Hannah Wang: But… I don’t know, either way.
457 00:41:12.660 ⇒ 00:41:18.649 Luke Scorziell: Yeah, maybe just sending… I think you could just send it to… er…
458 00:41:23.570 ⇒ 00:41:25.709 Luke Scorziell: We could get it ready.
459 00:41:25.820 ⇒ 00:41:30.050 Luke Scorziell: Basically, have it ready to go, and say, like, hey, we’re gonna push this at 12.
460 00:41:31.020 ⇒ 00:41:35.449 Luke Scorziell: That are, I guess that’d be 3 of their time, but, or 2 of his time.
461 00:41:37.500 ⇒ 00:41:46.199 Luke Scorziell: you know, I’m planning on pushing this in the next hour, could you… could I get your eyes on it, just to make sure that everything’s up to… up to speed? .
462 00:41:46.200 ⇒ 00:41:46.870 Hannah Wang: Okay.
463 00:41:47.470 ⇒ 00:41:52.410 Luke Scorziell: And then… and then, yeah, and then, I don’t know, because then it’s kind of like, hey, I’m planning on doing this.
464 00:41:52.910 ⇒ 00:41:57.760 Luke Scorziell: a few… And give me feedback, great. If not, we’ll just do it anyways.
465 00:41:57.760 ⇒ 00:42:04.189 Hannah Wang: And we can always change, like, re-upload it, so it’s…
466 00:42:04.190 ⇒ 00:42:05.490 Luke Scorziell: Oh, okay, yeah.
467 00:42:05.490 ⇒ 00:42:16.340 Hannah Wang: problem, if we need to fix something. And there’s not, like, sensitive data or anything here. Like, I anonymized everything, so… I think it should be okay. Okay.
468 00:42:16.340 ⇒ 00:42:17.239 Luke Scorziell: Yeah, I mean, I think…
469 00:42:17.240 ⇒ 00:42:29.169 Hannah Wang: spruce it up, and then maybe you can send the message, you can just give them the link that I’ll give you, and then you could just post in the go-to-market channel or something, and then…
470 00:42:29.660 ⇒ 00:42:36.439 Hannah Wang: And then later, we can ask Ryan to basically be like, oh, check this out in the comment for Utam, and then…
471 00:42:37.100 ⇒ 00:42:41.570 Hannah Wang: we can at least, like, see if people view our stuff, you know? .
472 00:42:41.570 ⇒ 00:42:42.250 Luke Scorziell: Yeah.
473 00:42:42.610 ⇒ 00:42:43.300 Hannah Wang: Oh.
474 00:42:43.510 ⇒ 00:42:51.050 Hannah Wang: Cool. Okay, I will do that, so, those are the two.
475 00:42:51.580 ⇒ 00:42:57.220 Hannah Wang: Okay, is there anything… spells.
476 00:43:00.150 ⇒ 00:43:05.330 Hannah Wang: So should I pause on making the DBT, deck? Because I know.
477 00:43:05.330 ⇒ 00:43:06.350 Luke Scorziell: Yeah, yeah.
478 00:43:06.970 ⇒ 00:43:07.730 Hannah Wang: Okay.
479 00:43:08.730 ⇒ 00:43:09.329 Luke Scorziell: I think I’ll…
480 00:43:10.550 ⇒ 00:43:13.889 Luke Scorziell: Yeah, cause I’m gonna try to get other services moving.
481 00:43:14.920 ⇒ 00:43:15.600 Hannah Wang: Okay.
482 00:43:15.970 ⇒ 00:43:21.780 Hannah Wang: Is there anything else you need from… design,
483 00:43:21.990 ⇒ 00:43:24.940 Hannah Wang: Well, I guess you’re building the campaigns and stuff for…
484 00:43:26.990 ⇒ 00:43:27.990 Luke Scorziell: Yeah.
485 00:43:28.210 ⇒ 00:43:30.690 Luke Scorziell: I don’t…
486 00:43:32.480 ⇒ 00:43:38.869 Luke Scorziell: I don’t think so right now. I mean, I guess, like, as we think of lead magnets, in my mind, yeah, there’s, like.
487 00:43:39.810 ⇒ 00:43:44.659 Luke Scorziell: High effort for the customer, and then high effort for us, so, like.
488 00:43:45.250 ⇒ 00:43:52.500 Luke Scorziell: So, if it’s, like, a diagram of, like, high effort to low effort on one side, and then high effort to low effort on the other side, but for the customer.
489 00:43:52.680 ⇒ 00:43:56.329 Luke Scorziell: That’s like, yeah, like, what is, like, the…
490 00:43:56.900 ⇒ 00:43:59.199 Luke Scorziell: Like, a low-effort thing that we can do.
491 00:43:59.740 ⇒ 00:44:05.740 Luke Scorziell: So that’s, like, just getting copy on a Notion page, and then you’re kind of doing some, like, design of just, like, the…
492 00:44:06.870 ⇒ 00:44:08.680 Luke Scorziell: image, or, like…
493 00:44:08.960 ⇒ 00:44:10.100 Hannah Wang: January or something.
494 00:44:10.100 ⇒ 00:44:11.790 Luke Scorziell: Prettier, yeah, and then…
495 00:44:12.000 ⇒ 00:44:19.039 Luke Scorziell: And then we have that on a couple posts, because I think it’s, like, maybe with each service, we have, like, one, two to three lead magnets of, like.
496 00:44:19.210 ⇒ 00:44:21.470 Hannah Wang: Sure. Yeah, one is just, like, the…
497 00:44:21.670 ⇒ 00:44:25.030 Luke Scorziell: Or maybe it’s, like, one of the… one pager.
498 00:44:26.100 ⇒ 00:44:28.810 Luke Scorziell: or Notion page, and or Notion page.
499 00:44:28.810 ⇒ 00:44:31.589 Hannah Wang: The second one can be a…
500 00:44:32.030 ⇒ 00:44:38.560 Luke Scorziell: Like, it could be, like, a quick, lovable app, I don’t know, or…
501 00:44:39.730 ⇒ 00:44:42.500 Luke Scorziell: And the third one could just be, like, booking a call.
502 00:44:42.500 ⇒ 00:44:42.990 Hannah Wang: Like.
503 00:44:42.990 ⇒ 00:44:47.069 Luke Scorziell: Or a direct link to a landing page. I don’t know. I mean, I guess, yeah, if you wanna…
504 00:44:47.220 ⇒ 00:44:51.929 Luke Scorziell: brainstorm, some of those things, because I think that’s what,
505 00:44:52.930 ⇒ 00:44:56.479 Luke Scorziell: Like, now that we have this system kind of more structurally…
506 00:44:57.170 ⇒ 00:45:03.669 Luke Scorziell: Or, like, formalized, then… I think having some kind of standard, like, lead magnet
507 00:45:04.000 ⇒ 00:45:06.050 Luke Scorziell: Creation process would be good, too.
508 00:45:06.920 ⇒ 00:45:13.539 Hannah Wang: Yeah, and I know, Robert’s, prompting thing, like, suggested.
509 00:45:14.210 ⇒ 00:45:21.999 Hannah Wang: Blade magnets as well, like, remember, like, the 06 bullet audit thing? Like, I saw that somewhere.
510 00:45:22.000 ⇒ 00:45:22.590 Luke Scorziell: Oh, yeah.
511 00:45:22.590 ⇒ 00:45:23.260 Hannah Wang: round.
512 00:45:24.770 ⇒ 00:45:31.670 Hannah Wang: So yeah, we can… I like the idea of having the standard 2 to 3,
513 00:45:31.970 ⇒ 00:45:35.440 Hannah Wang: But then, also open to, like, what maybe…
514 00:45:35.680 ⇒ 00:45:39.319 Hannah Wang: AI suggests, because it could be helpful.
515 00:45:39.460 ⇒ 00:45:47.150 Hannah Wang: And then I think it… it depends on each campaign, because, like, Some of the… insurance.
516 00:45:47.500 ⇒ 00:45:54.399 Hannah Wang: stuff, like, we… I think we…
517 00:45:56.170 ⇒ 00:46:00.330 Hannah Wang: Oh, wait, sorry. Let me backtrack a little bit.
518 00:46:00.490 ⇒ 00:46:03.269 Hannah Wang: to the one you backlogged.
519 00:46:08.410 ⇒ 00:46:12.789 Hannah Wang: Okay, well, I think this one kind of evolved, but basically, there was…
520 00:46:13.470 ⇒ 00:46:16.179 Hannah Wang: We had another person on the team before who
521 00:46:16.400 ⇒ 00:46:22.089 Hannah Wang: interviewed a bunch of SMEs, and I don’t think this is actually related to…
522 00:46:22.610 ⇒ 00:46:34.870 Hannah Wang: contextual, but because we looped in Ian to contextual, that’s why I got confused. The original thought with the SME playbook was that we’d just post-sell with Ian.
523 00:46:34.920 ⇒ 00:46:43.850 Hannah Wang: to insurance companies. Like, this is similar to the auto dealership SME playbook, like, it was the same framework. Basically, we interview a SME and we co-sell with them.
524 00:46:43.930 ⇒ 00:46:50.160 Hannah Wang: But I don’t think that got launched anywhere, and the guy left, so…
525 00:46:51.500 ⇒ 00:46:56.360 Hannah Wang: That’s just a whole lot of context to say that this was…
526 00:46:57.080 ⇒ 00:47:01.740 Hannah Wang: it was like that before, and then I added contextual to it, but now they’re basically, like.
527 00:47:02.250 ⇒ 00:47:04.719 Hannah Wang: it’s not a SME playbook, it’s a…
528 00:47:05.390 ⇒ 00:47:09.319 Hannah Wang: what would you call it? Like, commercial insurance campaign?
529 00:47:09.710 ⇒ 00:47:10.309 Hannah Wang: I don’t know.
530 00:47:10.470 ⇒ 00:47:11.800 Luke Scorziell: Okay, we can just change that.
531 00:47:11.800 ⇒ 00:47:14.019 Hannah Wang: Anyway, sorry, that was me just…
532 00:47:14.020 ⇒ 00:47:14.900 Luke Scorziell: No, that’s fine.
533 00:47:14.900 ⇒ 00:47:16.010 Hannah Wang: brain farting.
534 00:47:16.650 ⇒ 00:47:26.079 Hannah Wang: But yeah, I think it depends on the campaign as to what lead magnets we’ll have, so we can just, like, brainstorm for each campaign, like, what do we already have?
535 00:47:26.220 ⇒ 00:47:27.550 Hannah Wang: in our…
536 00:47:28.040 ⇒ 00:47:41.539 Hannah Wang: assets, and then what can we create, and if the answer to either of those is we have nothing, then we can do, like, the default ones. Because I know, like, for this one, Gabe recorded, like,
537 00:47:42.320 ⇒ 00:47:43.090 Hannah Wang: Blooms.
538 00:47:43.090 ⇒ 00:47:44.750 Luke Scorziell: Yeah, we have, looms, yeah.
539 00:47:44.750 ⇒ 00:47:50.489 Hannah Wang: So we can… kind of similar to what we did for the Greg Mixed panel one, we can use that as, like, a…
540 00:47:50.710 ⇒ 00:47:54.259 Hannah Wang: some type of asset as well.
541 00:47:55.000 ⇒ 00:47:59.870 Hannah Wang: So yeah, it’s, like, dependent, but… Yeah.
542 00:47:59.870 ⇒ 00:48:03.850 Luke Scorziell: We could, so I built this, I don’t know if you saw this,
543 00:48:05.010 ⇒ 00:48:07.380 Luke Scorziell: I just slapped it to you.
544 00:48:09.470 ⇒ 00:48:12.410 Luke Scorziell: But, like, the little insurance audit thing. Oh, yes.
545 00:48:12.410 ⇒ 00:48:17.249 Hannah Wang: Yes. Yeah, so even this one, I don’t know…
546 00:48:17.810 ⇒ 00:48:24.599 Hannah Wang: because I know there’s a whole thread about it, about hosting it on our website and adding posthog to it. I don’t know if Utong got…
547 00:48:24.890 ⇒ 00:48:27.119 Hannah Wang: got to it or not. By the.
548 00:48:27.120 ⇒ 00:48:29.130 Luke Scorziell: It’s on the website now.
549 00:48:29.880 ⇒ 00:48:33.469 Hannah Wang: I have no idea, I don’t…
550 00:48:37.240 ⇒ 00:48:51.870 Hannah Wang: Oh, I see our domain linked on it. Like, Brainforge AI is our website, so I think it’s somehow associated with our website. I just need to add tracking to it, and then we can totally use this, as a lead magnet for insurance.
551 00:48:52.690 ⇒ 00:48:57.670 Luke Scorziell: Okay, yeah, I mean, I would love to… Kind of…
552 00:48:57.890 ⇒ 00:49:06.729 Luke Scorziell: build in some of this stuff. So if, yeah, if it’s like, you know, if you can add the tracking and stuff, so as long as we’re able to do things that we can track, like, I think…
553 00:49:07.520 ⇒ 00:49:13.900 Luke Scorziell: Yeah, so… Okay.
554 00:49:15.250 ⇒ 00:49:22.420 Hannah Wang: I wouldn’t add the tracking, I don’t know how to do it, I’d probably ask AI team, but yeah, I… technically, yeah, I can help with that.
555 00:49:22.420 ⇒ 00:49:23.940 Luke Scorziell: Okay.
556 00:49:25.370 ⇒ 00:49:26.180 Hannah Wang: Cool.
557 00:49:26.180 ⇒ 00:49:34.110 Luke Scorziell: Yeah, and then… So, cause then it also just goes to the… booking. I called him.
558 00:49:35.260 ⇒ 00:49:35.850 Luke Scorziell: So…
559 00:49:35.850 ⇒ 00:49:37.000 Hannah Wang: default link?
560 00:49:37.640 ⇒ 00:49:38.530 Luke Scorziell: Yeah, yeah.
561 00:49:38.530 ⇒ 00:49:39.060 Hannah Wang: Okay, cool.
562 00:49:39.060 ⇒ 00:49:43.790 Luke Scorziell: so… Okay,
563 00:49:45.730 ⇒ 00:49:55.490 Luke Scorziell: Well, in the meantime, yeah, why don’t… we can get the one-pager up for the dbt thing, and then I’ll keep working on the campaigns and trying to get Rico sending those today.
564 00:49:57.170 ⇒ 00:50:00.939 Hannah Wang: The… which one are you gonna have them send? The DBT one?
565 00:50:01.880 ⇒ 00:50:15.069 Luke Scorziell: Probably… dbt, and then… The first one, and then… The commercial insurance, I think.
566 00:50:15.320 ⇒ 00:50:17.810 Luke Scorziell: I can probably get done later today.
567 00:50:18.520 ⇒ 00:50:19.120 Luke Scorziell: So…
568 00:50:19.120 ⇒ 00:50:29.450 Hannah Wang: For, for that one, are you just having Rico, like… oh, is this, like, the test batch thing you’re talking about? Like, 10 to 15 people were just, like, testing it?
569 00:50:29.590 ⇒ 00:50:33.170 Hannah Wang: Like, what is Rico doing, sending out messages to… to…
570 00:50:33.390 ⇒ 00:50:35.480 Hannah Wang: the people we’re targeting? Yeah, to…
571 00:50:35.860 ⇒ 00:50:41.099 Luke Scorziell: Yeah, for, like, the people who are hiring for data analytics, positions, and then…
572 00:50:41.100 ⇒ 00:50:42.130 Hannah Wang: I see, I see.
573 00:50:42.130 ⇒ 00:50:44.479 Luke Scorziell: So then, like, I think…
574 00:50:44.690 ⇒ 00:50:47.110 Luke Scorziell: Hope, like, with this new brief, you should have it.
575 00:50:47.690 ⇒ 00:50:50.220 Luke Scorziell: Like, it gives him the, like…
576 00:50:51.750 ⇒ 00:50:57.330 Luke Scorziell: Basically, where to go, like, the different companies that we chose, and then…
577 00:50:57.920 ⇒ 00:51:02.650 Luke Scorziell: How to add people from different accounts, who to look for, and then messaging them, so…
578 00:51:03.230 ⇒ 00:51:06.749 Luke Scorziell: I think that he should be good to go with just this brief.
579 00:51:06.750 ⇒ 00:51:07.630 Hannah Wang: I see.
580 00:51:07.930 ⇒ 00:51:08.870 Hannah Wang: Okay.
581 00:51:10.000 ⇒ 00:51:15.289 Hannah Wang: So for each campaign, we’re doing cold outreach and also content, right?
582 00:51:16.070 ⇒ 00:51:17.050 Luke Scorziell: Or free agents.
583 00:51:17.050 ⇒ 00:51:18.349 Hannah Wang: service campaign?
584 00:51:18.860 ⇒ 00:51:20.849 Luke Scorziell: Yeah, that’s kinda… that’s my thought.
585 00:51:21.110 ⇒ 00:51:21.480 Hannah Wang: Okay.
586 00:51:21.480 ⇒ 00:51:21.860 Luke Scorziell: Wow.
587 00:51:21.860 ⇒ 00:51:22.400 Hannah Wang: Yeah.
588 00:51:23.810 ⇒ 00:51:27.979 Luke Scorziell: Versus, in your mind, like, going more with, like, the event set?
589 00:51:28.230 ⇒ 00:51:29.579 Luke Scorziell: event outreach, or…
590 00:51:30.100 ⇒ 00:51:34.050 Hannah Wang: I think… for…
591 00:51:35.310 ⇒ 00:51:46.100 Hannah Wang: like, you know, in the backlog, we had, like, oh, lookalike, like, healthy lookalike, or whatever. Like, for those types of campaigns, we just did cold outreach. We didn’t do, like, content around it.
592 00:51:46.430 ⇒ 00:51:58.989 Hannah Wang: But I think doing content is good, as well. I don’t think we just had the bandwidth to come up with the system to boom and all of that, when it was just me and Ryan, basically, doing a lot of the campaigns.
593 00:51:59.230 ⇒ 00:52:03.090 Hannah Wang: But yeah, that’s good. Yeah.
594 00:52:03.910 ⇒ 00:52:06.720 Luke Scorziell: Okay, yeah, well, why don’t, I’ll…
595 00:52:07.130 ⇒ 00:52:12.339 Luke Scorziell: work on that, and I think we’re just kind of, like, refining, everything, so…
596 00:52:12.690 ⇒ 00:52:13.310 Hannah Wang: Yeah.
597 00:52:13.770 ⇒ 00:52:14.520 Luke Scorziell: Okay.
598 00:52:16.080 ⇒ 00:52:25.049 Luke Scorziell: Yeah, sweet. I think my… my goal is to get some campaigns launched, so that, yeah, also we don’t end up on Monday, too, with.
599 00:52:25.410 ⇒ 00:52:26.090 Hannah Wang: Perfect.
600 00:52:26.470 ⇒ 00:52:34.660 Hannah Wang: With zeros, yeah, it’s okay. They’re… at the end of the day, they’re just… they’re just numbers. It’s okay, yeah.
601 00:52:35.950 ⇒ 00:52:38.069 Luke Scorziell: Or at least that’s what…
602 00:52:38.550 ⇒ 00:52:41.349 Hannah Wang: That’s what I try to remember, that it’s…
603 00:52:42.760 ⇒ 00:52:46.089 Hannah Wang: It’s not the end of the world. It’s okay.
604 00:52:46.090 ⇒ 00:52:46.820 Luke Scorziell: Yeah.
605 00:52:47.130 ⇒ 00:52:49.940 Luke Scorziell: Yeah, that was a good reminder, so…
606 00:52:49.940 ⇒ 00:52:50.670 Hannah Wang: Yeah.
607 00:52:50.670 ⇒ 00:52:51.620 Luke Scorziell: Okay.
608 00:52:51.620 ⇒ 00:52:52.070 Hannah Wang: Right.
609 00:52:52.340 ⇒ 00:52:53.180 Luke Scorziell: I’m gonna call you…
610 00:52:53.180 ⇒ 00:52:53.610 Hannah Wang: That’s true.
611 00:52:53.610 ⇒ 00:52:54.420 Luke Scorziell: From where?
612 00:52:54.420 ⇒ 00:52:55.760 Hannah Wang: Oh, yeah, you should.
613 00:52:56.160 ⇒ 00:53:01.419 Luke Scorziell: It’s not fast too much all the time, but yeah.
614 00:53:01.420 ⇒ 00:53:04.069 Hannah Wang: Alrighty, I’ll talk to you later.
615 00:53:04.360 ⇒ 00:53:06.210 Luke Scorziell: Yeah, sounds good. Alright.
616 00:53:06.210 ⇒ 00:53:07.650 Hannah Wang: Alright, bye.