Meeting Title: Daily GTM Stand Up Date: 2026-02-03 Meeting participants: Robert Tseng, Hannah Wang, Rico Rejoso, Luke Scorziell, Ryan Brosas
WEBVTT
1 00:01:40.140 ⇒ 00:01:40.870 Luke Scorziell: Morning.
2 00:01:40.870 ⇒ 00:01:41.540 Robert Tseng: for one?
3 00:01:43.110 ⇒ 00:01:43.910 Luke Scorziell: Good morning!
4 00:01:46.130 ⇒ 00:01:46.759 Rico Rejoso: Morning, guys.
5 00:01:46.760 ⇒ 00:01:47.950 Robert Tseng: How are you feeling, Luke?
6 00:01:49.080 ⇒ 00:01:55.980 Luke Scorziell: Bit better, I, I had the flu, and then…
7 00:01:56.510 ⇒ 00:01:59.660 Luke Scorziell: Slept a lot again last night, and…
8 00:01:59.810 ⇒ 00:02:05.360 Luke Scorziell: I had started taking Tamiflu, which is, like, I don’t know, the doctor prescribed it to me on Saturday, and…
9 00:02:05.750 ⇒ 00:02:08.900 Luke Scorziell: It’s been helping a lot, so… .
10 00:02:08.900 ⇒ 00:02:09.490 Robert Tseng: Yes.
11 00:02:11.390 ⇒ 00:02:15.450 Luke Scorziell: Feel… yeah, more energy, but we’ll see how as the day progresses.
12 00:02:15.610 ⇒ 00:02:17.560 Luke Scorziell: It’s kind of a brutal year. Yeah.
13 00:02:20.000 ⇒ 00:02:23.320 Robert Tseng: Well, I guess, everyone is bound to get it at some point.
14 00:02:23.780 ⇒ 00:02:30.519 Luke Scorziell: I know, it’s like, I need to remember, I always forget to get my flu shot, and then I get the flu, and then I’m like, dang.
15 00:02:31.790 ⇒ 00:02:36.250 Robert Tseng: Sometimes, like, even if you get the shot, you get it anyway, and then…
16 00:02:36.400 ⇒ 00:02:43.000 Robert Tseng: Yeah, well, your body just needs to… needs to fight it, and then you’ll be okay for the next year or two years, probably.
17 00:02:44.390 ⇒ 00:02:46.190 Luke Scorziell: Hopefully.
18 00:02:46.560 ⇒ 00:02:47.560 Luke Scorziell: I don’t know.
19 00:02:47.810 ⇒ 00:02:52.310 Luke Scorziell: Yeah, not a huge fan of this year, or of that flu.
20 00:02:53.230 ⇒ 00:02:53.790 Robert Tseng: Yeah.
21 00:02:55.780 ⇒ 00:03:02.000 Robert Tseng: If it makes you feel any better, I think Shaysu also got the flu, so you guys can have some solidarity around that.
22 00:03:02.240 ⇒ 00:03:04.089 Robert Tseng: You also had it over the weekend, yeah.
23 00:03:04.340 ⇒ 00:03:06.060 Luke Scorziell: I can commiserate. Yeah.
24 00:03:07.060 ⇒ 00:03:08.729 Luke Scorziell: I, I like… yeah.
25 00:03:09.210 ⇒ 00:03:11.450 Luke Scorziell: I happen to be fasting all day on…
26 00:03:11.810 ⇒ 00:03:17.430 Luke Scorziell: Thursday, too. Like, I didn’t eat at all, and then I woke up on Friday and had it, and then I was like…
27 00:03:18.170 ⇒ 00:03:26.009 Luke Scorziell: Just had no food for 24 hours, and then had the flu, so I don’t think I ended up eating a full meal until, like, Saturday.
28 00:03:26.640 ⇒ 00:03:27.250 Robert Tseng: Wow.
29 00:03:27.500 ⇒ 00:03:31.930 Luke Scorziell: So… but… We’ve survived, so…
30 00:03:33.440 ⇒ 00:03:38.479 Robert Tseng: Okay, well, hope you… hope you are well on your way to recovery.
31 00:03:40.120 ⇒ 00:03:41.390 Robert Tseng: Yep.
32 00:03:41.700 ⇒ 00:03:59.639 Robert Tseng: Okay, well, I mean, I know you’re getting caught up, so I’m not gonna… I would say, you know, watch the leads meeting yesterday, you can watch our planning meeting, and then obviously the Friday call, monthly business review. I mean, this is a short stand-up, so I’m not gonna do too much. Couple things I just want to kind of reiterate.
33 00:03:59.680 ⇒ 00:04:10.190 Robert Tseng: we’re not doing Looms anymore, so use, Zoom clips. Thank you, Rico, for getting us set up there. So, I’m just flashing this here because we have this. We’re…
34 00:04:10.250 ⇒ 00:04:17.269 Robert Tseng: It’ll just save… it’ll save us money, and also it will, this is better integrated with…
35 00:04:17.339 ⇒ 00:04:22.039 Robert Tseng: our platform. As opposed to Looms, we’re just kind of floating on their own
36 00:04:22.580 ⇒ 00:04:24.649 Robert Tseng: In their own environment, and it was…
37 00:04:24.940 ⇒ 00:04:29.319 Robert Tseng: Always very hard to dig it up, but at least everything with Zoom, we get.
38 00:04:29.610 ⇒ 00:04:33.920 Robert Tseng: Yeah, we’re just able to pull it into platform pretty easily.
39 00:04:34.840 ⇒ 00:04:42.060 Robert Tseng: Okay, so, I just want to make sure that we’re kind of on track, kind of taking the directives from yesterday, and then
40 00:04:42.160 ⇒ 00:04:46.190 Robert Tseng: Making sure we have, kind of, the things that we’re executing against this week.
41 00:04:46.340 ⇒ 00:04:54.899 Robert Tseng: I’m not gonna go through all these tickets, I’m just gonna kind of pick through things. Especially… I mean, I guess you guys just take a look at it.
42 00:04:57.230 ⇒ 00:05:02.569 Robert Tseng: Yeah, I feel like there’s a lot of outdated stuff here, so I’d appreciate it if you guys went and actually
43 00:05:02.720 ⇒ 00:05:07.749 Robert Tseng: followed up on this, like, I don’t think, like, this is… this is… this is stale.
44 00:05:07.860 ⇒ 00:05:17.830 Robert Tseng: I mean, yeah, like, just… just go… just go through it, so I’m not gonna spend time doing that. Anything new or kind of things that we need to add? Like, I’m… I’m gonna go and…
45 00:05:20.950 ⇒ 00:05:31.989 Robert Tseng: yeah, I’ll probably include my thoughts into… I’m gonna… this is, like, a recurring task that comes up every week. I haven’t updated it for this week yet. I will soon. I’m just kind of working through some things.
46 00:05:32.150 ⇒ 00:05:39.559 Robert Tseng: I sent out a couple proposals yesterday, and I’m just thinking, how do I help Luke kind of push
47 00:05:39.960 ⇒ 00:05:45.090 Robert Tseng: I mean, I’m not gonna completely throw everything from GTM… like, GTM Hub is fine, I think.
48 00:05:45.270 ⇒ 00:05:56.960 Robert Tseng: I’m thinking about how to take these campaigns, like, I know that we have been doing some stuff here, but I want to, like, basically pull this all into Brainforge vault,
49 00:05:57.320 ⇒ 00:06:07.810 Robert Tseng: So that we can iterate and better measure, like, performance on these campaigns. So, for example, like, this service line went out on January 20th.
50 00:06:08.240 ⇒ 00:06:14.700 Robert Tseng: Yeah, it’s fine to track the number of proposals. I don’t think this is right. We’ve definitely sent out more than zero.
51 00:06:14.800 ⇒ 00:06:22.819 Robert Tseng: But just kind of following this framework that I shared with you, Luke, like, I just… we just need to have more…
52 00:06:22.920 ⇒ 00:06:24.780 Robert Tseng: We just need to have a way to…
53 00:06:25.170 ⇒ 00:06:32.669 Robert Tseng: Really push our campaigns through, like, a value chain and see, like, Where we’re getting stuck.
54 00:06:32.800 ⇒ 00:06:37.270 Robert Tseng: Like, this is kind of Vixel’s go-to-market, like.
55 00:06:37.650 ⇒ 00:06:45.120 Robert Tseng: framework for, like, a specific service line. I think for, like, the edge to activation, for example.
56 00:06:45.930 ⇒ 00:06:51.619 Robert Tseng: we probably cleared the first two, kind of got… we’re in beta tests, is kind of how I see it.
57 00:06:51.640 ⇒ 00:07:09.620 Robert Tseng: we have a delivery plan, we’re, like, sending out a few SOWs, nothing has been signed, so I wouldn’t say this is market-ready. Until it gets signed, we should put it on the website. So, we have to keep… we have to keep reworking the messaging, and then have a kill switch. If it’s been there for, like, 2 weeks, and we’re not making
58 00:07:09.620 ⇒ 00:07:22.699 Robert Tseng: progress on it, kill it, put it on the shelf, go to the next one. So, I want us to be testing more, like, kind of service line campaigns, and so I’m pretty much gonna take what you have here and run with it a bit more. So I’m gonna focus on this.
59 00:07:22.800 ⇒ 00:07:24.670 Robert Tseng: today…
60 00:07:24.890 ⇒ 00:07:37.790 Robert Tseng: Proposals, I kind of mentioned that we already have this in, like, Vault, so I probably would not use Notion for proposals. I mean, feedback on the rest of this hub will kind of be there, so I’m not gonna…
61 00:07:37.980 ⇒ 00:07:45.840 Robert Tseng: Touch that more. Yeah, and then just top of funnel stop. So, like, I…
62 00:07:46.110 ⇒ 00:08:00.969 Robert Tseng: yeah, we just… I don’t feel like we have enough going, on direct outreach. We’ve cut off Upwork, we’ve cut off Catalyt, we don’t have any campaigns, that are up right now, so we’re completely reliant on… on content, which is what
63 00:08:00.970 ⇒ 00:08:14.820 Robert Tseng: Hannah’s on this call for to add CTAs to content, but we’re… we’re just kind of dried up on the… on the… on the… on the outbound… on the outbound side right now. So, that’s where I would like you to kind of focus on, like.
64 00:08:15.040 ⇒ 00:08:19.099 Robert Tseng: Rico is blocked because he… his bet is he’s going to push
65 00:08:19.280 ⇒ 00:08:28.070 Robert Tseng: campaigns that you’re giving him, and he says he hasn’t gotten something in the past week. So, that’s… that’s really kind of where I feel you should be focused on today.
66 00:08:28.300 ⇒ 00:08:31.070 Robert Tseng: Yeah.
67 00:08:31.240 ⇒ 00:08:50.400 Robert Tseng: everything else is kind of pretty much noise. I’m gonna go through this at the end of the day to just make sure that this is updated, but my hunch is that we’re not actually at 40, realistically, we’re probably at 20. So, that means that we have a lot more work to fill up, because this number should be closer to 60, based on the staff that we have.
68 00:08:50.400 ⇒ 00:09:01.440 Robert Tseng: So, we need to clear out everything that’s not really in line with what we’re focused on this week, and, like, whatever you guys are working on needs to be added into this. So,
69 00:09:01.630 ⇒ 00:09:08.570 Robert Tseng: Yeah, that’s… that’s, otherwise, like, I can’t really run an effective stand-up. Like, this is all just, like, stale… this is all stale tickets.
70 00:09:11.840 ⇒ 00:09:20.229 Robert Tseng: Okay, so would it be helpful to just spend a few minutes? Everybody updates things? Like, I would rather just spend that time, like, I don’t really have anything to work off of here right now.
71 00:09:22.220 ⇒ 00:09:23.680 Luke Scorziell: No, I can do that. I mean, I haven’t looked at this.
72 00:09:23.680 ⇒ 00:09:24.410 Robert Tseng: I see.
73 00:09:25.390 ⇒ 00:09:31.469 Robert Tseng: Yeah, so this Honey Stinger case study agent, I’m just gonna talk out loud for, like, what I’m doing. I’m gonna kick this, it’s not that important.
74 00:09:32.140 ⇒ 00:09:35.349 Robert Tseng: I’m gonna do the.
75 00:09:35.350 ⇒ 00:09:36.010 Ryan Brosas: Yeah.
76 00:09:36.380 ⇒ 00:09:46.800 Ryan Brosas: Just a question, so as you said, that we want to focus on the outbound, should we turn on Upwork and Catalan campaign again?
77 00:09:47.910 ⇒ 00:09:55.060 Robert Tseng: No, Ryan, you stay focused on content. So, like, I mean, I’m assuming… I’m assuming that we have this content calendar
78 00:09:55.470 ⇒ 00:09:58.569 Robert Tseng: Here, so.
79 00:09:58.570 ⇒ 00:10:10.250 Ryan Brosas: Yeah, as also, like, Otam said, that we want to ramp up to, like, 10 times, like, 5 for your account and 5 for his account, but, yeah, so…
80 00:10:10.900 ⇒ 00:10:12.060 Ryan Brosas: Sorry, go ahead.
81 00:10:12.760 ⇒ 00:10:18.240 Robert Tseng: No, no, yeah, so, yeah, I mean, your directive is just content. I don’t need you to turn on Upwork and Catalan right now.
82 00:10:18.880 ⇒ 00:10:30.369 Ryan Brosas: Okay, so because, he said that he wants to 10 times, like, 5 posts for your side and 5 posts for his side as well, because, there’s a lot of, like, happening on partnership.
83 00:10:30.470 ⇒ 00:10:45.110 Ryan Brosas: And I already explained it to him that we are building muscle again to wrap up to that pace again, and I don’t really want to, you know, mess the momentum that we have on the content side, so that’s why I said that.
84 00:10:47.140 ⇒ 00:10:53.040 Robert Tseng: So you’re saying, no, you don’t want to ramp up the content because it’s gonna mess up what we inherently have?
85 00:10:55.090 ⇒ 00:11:12.040 Ryan Brosas: It’s kind of like we are… we are trying to gut our process again, and right now, we are building out the… building out, like, botch content first, and then sending them up to… to review.
86 00:11:12.260 ⇒ 00:11:26.669 Ryan Brosas: But, the only thing is, when we are sending review, it’s kind of like blocking that out. But, we want to build a good process that will make this much more, you know, as a… this is…
87 00:11:26.670 ⇒ 00:11:35.649 Ryan Brosas: this is our… this is the previous stuff that we’ve been doing, or the same problem. So we want to have, like, a process that
88 00:11:35.730 ⇒ 00:11:39.500 Ryan Brosas: we’ll… Solve that, issue.
89 00:11:39.670 ⇒ 00:11:53.619 Ryan Brosas: And while we are building out that process, we aren’t going to do, like, 10 times at this moment. We are doing what is necessary, which is, I… I think that,
90 00:11:53.930 ⇒ 00:12:01.229 Ryan Brosas: That alternate posting for both accounts is really good, because we are boosting your account as well.
91 00:12:01.520 ⇒ 00:12:14.620 Ryan Brosas: And, and also, like, building out our processes for the content side, because before, it was really, like, fast and loose, and it… it’s based on your… on your…
92 00:12:14.860 ⇒ 00:12:21.270 Ryan Brosas: thought leadership, or whatever the thing is happening on the… on the company, so…
93 00:12:21.420 ⇒ 00:12:25.409 Ryan Brosas: As we have, like, a structured,
94 00:12:25.730 ⇒ 00:12:31.450 Ryan Brosas: what do you call this? Content cadence, or topic types that we, Luke implemented.
95 00:12:31.580 ⇒ 00:12:37.529 Ryan Brosas: We want to build the quality as well, and also the pacing of
96 00:12:37.920 ⇒ 00:12:46.109 Ryan Brosas: the… the whole stuff, because, I think that’s pretty much, what we are currently doing.
97 00:12:47.800 ⇒ 00:13:01.970 Robert Tseng: Okay, well, I mean, I don’t exactly understand where he came… where the number 10 came from. I just… I think he’s looking at this. Our target is 10 per week, we’re at, like, around 5 per week, so we’re not at capacity yet. It’s like, the expectation is that we need to be
98 00:13:02.040 ⇒ 00:13:19.080 Robert Tseng: I mean, yes, you guys can ramp up. We’ve been ramping up for a month, so it took us a month to get to 5 posts a week. I think he just wants to see a path to getting to… to hitting the target of 10 per week. So… but I don’t think that’s the highest priority this week. We can see that engagement is up, we just have no
99 00:13:19.650 ⇒ 00:13:24.669 Robert Tseng: Sorry, we have views. Viewers… views are up. I need to change the wording here.
100 00:13:24.800 ⇒ 00:13:38.139 Robert Tseng: But high intent engagement is zero. So, like, the focus is for making sure that every piece of content has a CTA that’s able to be tracked so that we can actually pull marketing
101 00:13:38.560 ⇒ 00:13:56.850 Robert Tseng: So that we can actually generate MQLs. We generated one MQL this past month. So, I don’t think the problem is… like, the most urgent problem is not to double the content calendar from 5 to 10 per week, it’s to create, CTAs. Like, that’s… that’s the only thing I want to… that’s the main thing I want to see this week.
102 00:13:56.910 ⇒ 00:14:01.459 Robert Tseng: Yes, but we do need to have a plan that continues to ramp us to 10.
103 00:14:01.540 ⇒ 00:14:18.660 Robert Tseng: if this team’s gonna hit their target of 10 per week by the end of the quarter, well, you have, like, 8 weeks to do that, pretty much. So, like, I… yeah, so I think, like, you know, I would expect probably within the next 2 weeks, we probably get to 10 per week, but it’s not, like, the most urgent thing.
104 00:14:19.470 ⇒ 00:14:21.560 Ryan Brosas: Devin, thank you for clarification.
105 00:14:22.720 ⇒ 00:14:32.769 Robert Tseng: Yeah, so that way, like, you know, of the 1,200 visitors we’re getting, we should be getting more than two. Like, we definitely… like, I think if we just have this piece.
106 00:14:33.110 ⇒ 00:14:45.390 Robert Tseng: we will start to see these numbers go up, and that’s what… that’s… that’s… that’s what matters on the marketing funnel right now. Outbound-wise, like, this is kind of… yeah, I’m… I’m pushing as much as I can here this week.
107 00:14:45.600 ⇒ 00:14:53.260 Robert Tseng: Yeah, so, I mean, I just… I would rather you guys figure out how to actually get this marketing funnel working, and then we can…
108 00:14:53.410 ⇒ 00:15:02.969 Robert Tseng: Well, obviously, Luke needs to push out campaigns on the… on the sales side, and that’s where Rico gets involved, because Rico is not part of this… not part of this at all.
109 00:15:06.860 ⇒ 00:15:14.749 Hannah Wang: Yeah, Ryan, even, like, the post about DBT that went out today for UTAM, like…
110 00:15:15.220 ⇒ 00:15:21.310 Hannah Wang: You know how yesterday we were saying, oh, even just, like, all… Like, we can have the…
111 00:15:22.120 ⇒ 00:15:29.620 Hannah Wang: the DMS wording, but also we can have, like, a CTA in the comment linking to, like.
112 00:15:29.980 ⇒ 00:15:37.109 Hannah Wang: A one-pager, like, The dbt one-pager is… is done, I just need feedback.
113 00:15:37.500 ⇒ 00:15:57.409 Hannah Wang: From Luke and Robert and Utom, like, even that, we can just link that in the comments and be like, check this out, and then we can… because right now, like, if we upload it to the platform, it’s gonna be zero, like, views, hits, so we can track, like, how many people actually, like, look at…
114 00:15:57.580 ⇒ 00:16:04.050 Hannah Wang: That one-pager based off of the comment that we put to check out the…
115 00:16:04.610 ⇒ 00:16:10.300 Hannah Wang: One pager. Sorry, I don’t know if I’m making sense right now, but does that make sense? Yeah.
116 00:16:10.300 ⇒ 00:16:25.669 Robert Tseng: That makes sense, like, this is the CTA, like, this is what… this is what’s missing. So, like, yeah, we can’t… not every post can be a DM me, it’s gotta have links to our… I mean, yeah, you guys… you guys are creating the schema. Like, you… you tell me, like, I put these up, like, start of the year as, like.
117 00:16:25.790 ⇒ 00:16:28.899 Robert Tseng: I think that these are high intent engagement activities.
118 00:16:28.980 ⇒ 00:16:38.689 Robert Tseng: If you come back to me and say, this list of 4 is the wrong list, actually, it should be XYZ, then we can change it. Right now, I’m not married to these things.
119 00:16:38.690 ⇒ 00:16:50.670 Robert Tseng: the engagement has been zero, so I don’t care if it’s newsletter sign-ups, if it’s links to our platform, lead magnet downloads, I mean, I think it should be some, like, collection of these, because,
120 00:16:51.050 ⇒ 00:17:07.210 Robert Tseng: yeah, you just… these capture lead interest at different stages, but I can be convinced that this is not the right list. I just need to see something going out there, because DME is not the… is not the only CTA we should be putting out in our content.
121 00:17:08.240 ⇒ 00:17:08.810 Luke Scorziell: Yam.
122 00:17:09.770 ⇒ 00:17:16.479 Hannah Wang: Yeah, so that’s, Luke, something that we talked about yesterday, where we can kind of change up, like, the…
123 00:17:17.690 ⇒ 00:17:31.620 Hannah Wang: the four things that are listed there in cells 114 to 117, so I can think about that more, and then we can brainstorm together, or I can ask you your input, and then based on that, we can kind of think about
124 00:17:31.810 ⇒ 00:17:38.429 Hannah Wang: yeah, like, even Bhutan mentioned he brought up a point yesterday where, like, even people just looking at
125 00:17:38.470 ⇒ 00:17:57.369 Hannah Wang: our one-pager on the platform, and us tracking the hits, like, yeah, the number of people who view it counts as engagement. So I’m gonna take that, I’m gonna think about that today, and then we can kind of come back, and moving forward, or even today’s post, like, if we get the…
126 00:17:57.370 ⇒ 00:18:09.429 Hannah Wang: one-pager up on the platform, like, we can put that as, like, a comment in the post, and be like, oh, check out our one-pager regarding the DPT audit, and then go from there. Because right now, like.
127 00:18:09.600 ⇒ 00:18:15.310 Hannah Wang: yeah, everything’s zero, so I think, yeah, I need to think about more so, like.
128 00:18:15.580 ⇒ 00:18:29.089 Hannah Wang: what counts as engagement, and what’s, like, reasonable for us, and then we can go from there. Because we are tracking hits, so I can always ask the AI team for metadata, and… yeah, just ask them to help with the tracking stuff.
129 00:18:30.220 ⇒ 00:18:32.400 Luke Scorziell: Okay, yeah.
130 00:18:33.360 ⇒ 00:18:37.959 Ryan Brosas: Just… And just a question, should we, like.
131 00:18:38.570 ⇒ 00:18:45.509 Ryan Brosas: Make turn… the materials that we’re going to include on our post should be…
132 00:18:46.140 ⇒ 00:18:51.850 Ryan Brosas: Put it on a landing page so we can get their… what, their email?
133 00:18:52.130 ⇒ 00:18:58.170 Ryan Brosas: Or something. It’s the usual lead magnet that I’m seeing on LinkedIn.
134 00:18:58.330 ⇒ 00:19:03.119 Ryan Brosas: Are we going to use a landing page to get their email as well?
135 00:19:04.090 ⇒ 00:19:13.539 Robert Tseng: Yes, we should have landing pages eventually, but, like, the fastest thing is just to put up a link. A week… another week cannot go by and this number still be zero. So, I mean…
136 00:19:13.540 ⇒ 00:19:38.210 Robert Tseng: Yeah, that’s why there are different versions. There is the version that’s just a click to a link, there’s the version where they give the email, there’s the version that they put… they actually book a meeting. So that’s what I mean, that there is a… there is an assortment of engagement level, like, where people will be ready to book the meeting with you directly, there will be people who just want to click the link, and there will be people who will just send the email. So you guys have to think about, like.
137 00:19:38.740 ⇒ 00:19:54.170 Robert Tseng: in… there’s a spectrum of intent that’s beyond profile views that is… yeah, so, like, I mean, that’s why I kind of… I broke it down this way. Like, I think these are… there’s a… there’s a sequence to this, but once again, I can be convinced that it’s a different sequence, but…
138 00:19:54.230 ⇒ 00:20:01.159 Robert Tseng: Like, yeah, I just… I need to… I need to be convinced, because I don’t really feel like you guys have put much thought into that.
139 00:20:05.110 ⇒ 00:20:13.800 Hannah Wang: Yeah, landing pages takes a long time to deploy, so I think the second option was I asked Mustafa to…
140 00:20:14.210 ⇒ 00:20:26.970 Hannah Wang: basically gate the one-pager, so that when you click on the link, it asks for the person’s name and email, but I don’t know how far along he is with that development, so yeah, we don’t want to go another week without.
141 00:20:27.670 ⇒ 00:20:31.239 Luke Scorziell: Is it already on the platform? Like, do we already have a link to the one-pager?
142 00:20:31.800 ⇒ 00:20:35.030 Luke Scorziell: Or I guess you were kind of waiting on me to review it, right?
143 00:20:35.640 ⇒ 00:20:38.839 Hannah Wang: Yeah, I wrapped it up yesterday,
144 00:20:39.410 ⇒ 00:20:47.069 Hannah Wang: Yeah, and then we can get it up today if it’s good to go, and start using it right away. And the edge to activation one pager is also…
145 00:20:47.720 ⇒ 00:20:54.029 Hannah Wang: On the platform, I don’t know if we’re using that link yet, but that’s there as well.
146 00:20:54.860 ⇒ 00:21:00.949 Luke Scorziell: Cool. Yeah, why don’t we plan on getting that one up today, and then Ryan… We can just…
147 00:21:01.570 ⇒ 00:21:05.780 Luke Scorziell: Start adding that link to either the comment or the post, and then…
148 00:21:05.890 ⇒ 00:21:08.629 Luke Scorziell: we can just start there, and then I know, like.
149 00:21:09.260 ⇒ 00:21:13.820 Luke Scorziell: you know, I had, like, some of the other ideas for lead magnets and stuff, too, but we can.
150 00:21:14.370 ⇒ 00:21:14.970 Ryan Brosas: Yeah.
151 00:21:14.970 ⇒ 00:21:17.539 Luke Scorziell: Implement those later in the week.
152 00:21:17.710 ⇒ 00:21:20.149 Luke Scorziell: Or next week, if we need to.
153 00:21:20.540 ⇒ 00:21:24.989 Luke Scorziell: So… Yeah, it sounds like the easiest one is just to get the link.
154 00:21:26.400 ⇒ 00:21:27.679 Luke Scorziell: Where people can click.
155 00:21:28.430 ⇒ 00:21:33.889 Hannah Wang: Yeah, and then I… I’ll think about the different tiers of engagement, because there are different
156 00:21:34.740 ⇒ 00:21:36.059 Hannah Wang: Yeah, I think, I think.
157 00:21:36.060 ⇒ 00:21:51.350 Robert Tseng: the lead magnet tool that… that… that Luke built, that to me is, like, it’s great. Like, it… for the right person, that will… that will speak to them directly. We get to collect, like, data on, like, on the… because, like, yeah, there’s a serious question, but that, to me is, like.
158 00:21:51.500 ⇒ 00:21:56.750 Robert Tseng: probably bottom of this list, whatever you want to call that. So it’s, it’s like…
159 00:21:56.900 ⇒ 00:22:06.590 Robert Tseng: We have to host it, we have to build, like, this land… like, it’s not just a static landing page, it’s like, it requires them to put in some more things than just, like, their email or whatever.
160 00:22:06.590 ⇒ 00:22:20.259 Robert Tseng: which I’m… I’m fine with. We should parallelize these things, like, but yeah, at least get the lowest hanging fruit out while you guys work on the other… while you work on the other things. Like, you know, ideally, like, we get to a point where I’m seeing something, like.
161 00:22:20.260 ⇒ 00:22:22.079 Robert Tseng: I don’t know, like…
162 00:22:22.540 ⇒ 00:22:32.309 Robert Tseng: yeah, I guess it might… you know, it should look like a funnel. Like, I think it would be… it would not be surprising to me if I see that the lowest effort
163 00:22:32.460 ⇒ 00:22:49.620 Robert Tseng: engagement has the highest number of hits, and the highest effort one has the lowest number of hits. But at least, like, that will help us to calibrate, you know, if this number ever goes up, like, hey, how are there more event signups and lead magnet downloads? Then, like, I think that’s a signal that
164 00:22:49.860 ⇒ 00:23:10.259 Robert Tseng: well, you know, especially if we are getting mixed panel event signups in, like, a couple weeks, and people are not downloading any of the pre-reads, are the people that are actually signing up, are they actually going to be a good fit? Like, you know, I think that there… there… we could have conversations about… about that. So, I’m not just looking for
165 00:23:10.260 ⇒ 00:23:12.560 Robert Tseng: Yeah, anyway, like, it… we…
166 00:23:12.930 ⇒ 00:23:19.969 Robert Tseng: But in order to make those assumptions and, like, actually look into stuff like that, like, I just… I need to see some numbers.
167 00:23:21.950 ⇒ 00:23:22.560 Robert Tseng: Yeah.
168 00:23:27.160 ⇒ 00:23:31.820 Luke Scorziell: Well, it seems like, like, the link… Clicks would be…
169 00:23:32.610 ⇒ 00:23:36.549 Luke Scorziell: I guess that would be lead magnet downloads, maybe?
170 00:23:36.550 ⇒ 00:23:44.419 Robert Tseng: I mean, once again, come to me with a list, like, I don’t need to hash it out now. I do have to switch to another, I have a client call in, like, 5 minutes that I’m gonna get ready for now.
171 00:23:44.680 ⇒ 00:23:45.310 Luke Scorziell: Okay.
172 00:23:45.680 ⇒ 00:23:46.210 Robert Tseng: Yeah.
173 00:23:46.520 ⇒ 00:23:46.869 Hannah Wang: Yeah, and then…
174 00:23:46.870 ⇒ 00:23:52.880 Robert Tseng: Luke needs to backfill, kind of, his… the stuff that he didn’t update because of yesterday, so I want you to help.
175 00:23:52.880 ⇒ 00:23:54.049 Luke Scorziell: backfill the space.
176 00:23:55.080 ⇒ 00:23:55.710 Luke Scorziell: Okay.
177 00:23:56.930 ⇒ 00:23:57.520 Robert Tseng: Okay.
178 00:23:57.780 ⇒ 00:23:58.920 Hannah Wang: Yeah. Cool.
179 00:23:58.920 ⇒ 00:24:08.280 Robert Tseng: Alright, so once again, make sure this is ready, like, I’m gonna check it, later this evening, and then you guys… yeah, I mean, we’ll talk on Slack.
180 00:24:10.180 ⇒ 00:24:11.350 Hannah Wang: Alrighty.
181 00:24:11.350 ⇒ 00:24:11.770 Robert Tseng: Thanks, everyone.