Meeting Title: Brainforge Campaign and Content Sync Date: 2026-01-27 Meeting participants: Hannah Wang, Luke Scorziell
WEBVTT
1 00:03:29.960 ⇒ 00:03:31.829 Luke Scorziell: Hey, Hannah, sorry I’m late.
2 00:03:32.420 ⇒ 00:03:34.090 Hannah Wang: Hey, no worries.
3 00:03:34.780 ⇒ 00:03:36.299 Hannah Wang: How are you doing?
4 00:03:38.220 ⇒ 00:03:39.260 Luke Scorziell: I’m good.
5 00:03:39.380 ⇒ 00:03:44.920 Luke Scorziell: been a… Good day, just finished a…
6 00:03:45.750 ⇒ 00:03:48.190 Luke Scorziell: Meeting with a friend who’s a,
7 00:03:48.430 ⇒ 00:03:55.730 Luke Scorziell: videographer, so I was kind of seeing… Yeah, just what,
8 00:04:01.170 ⇒ 00:04:06.919 Luke Scorziell: Yeah, how are you feeling better?
9 00:04:08.540 ⇒ 00:04:18.579 Hannah Wang: You got cut off a little bit. You said you were meeting a videographer, I’m assuming for Brainforge stuff? Like, content? Yeah, or… Yeah, he’s like a…
10 00:04:18.579 ⇒ 00:04:20.849 Luke Scorziell: He’s a friend, that I worked with
11 00:04:21.619 ⇒ 00:04:24.999 Luke Scorziell: Before coming to Brainforge, and he runs a production company, so…
12 00:04:25.270 ⇒ 00:04:25.819 Hannah Wang: Oh, wow.
13 00:04:25.820 ⇒ 00:04:27.550 Luke Scorziell: I was just curious to see, like.
14 00:04:28.970 ⇒ 00:04:31.470 Luke Scorziell: Or, yeah, we were just catching up, and then I wanted to see it.
15 00:04:32.010 ⇒ 00:04:37.020 Luke Scorziell: if you would have any ideas and stuff on what we could do, so, yeah.
16 00:04:37.500 ⇒ 00:04:39.310 Luke Scorziell: But yeah, tired.
17 00:04:39.560 ⇒ 00:04:43.970 Hannah Wang: Yeah, I’m sure. You had a long day yesterday, too, I think.
18 00:04:44.280 ⇒ 00:04:46.950 Hannah Wang: What the… event, right?
19 00:04:48.690 ⇒ 00:04:50.720 Luke Scorziell: Yeah, it was a good event, too, though.
20 00:04:50.990 ⇒ 00:05:00.400 Luke Scorziell: So, yeah, well, I’m glad you’re feeling better, I guess, than yesterday. I’m sorry it’s been…
21 00:05:01.010 ⇒ 00:05:02.489 Luke Scorziell: Sounds, like, kind of terrible.
22 00:05:02.880 ⇒ 00:05:11.769 Hannah Wang: Oh, it’s… It’s up and down, yeah, I… I think I…
23 00:05:12.050 ⇒ 00:05:15.390 Hannah Wang: Well, I had to pick up Eric from work, and…
24 00:05:15.670 ⇒ 00:05:31.330 Hannah Wang: On my way back down, he was driving, and I had to eat dinner, because it was getting… like, if I get too hungry in between meals, then I just feel nauseous, so… I was like, oh, okay, maybe I’ll just eat in the car, but I think that was a terrible idea.
25 00:05:31.330 ⇒ 00:05:32.500 Luke Scorziell: No, no. I think…
26 00:05:32.500 ⇒ 00:05:37.870 Hannah Wang: I got more carsick, and I think the food just didn’t sit super well, so…
27 00:05:38.160 ⇒ 00:05:45.840 Hannah Wang: I came back, and I was just… gone. I… and I know Robert left, and I was just… I gave him the most…
28 00:05:46.420 ⇒ 00:05:56.770 Hannah Wang: uneventful goodbye ever. But, yeah, doing a little better than last night and this morning.
29 00:05:57.510 ⇒ 00:05:58.709 Hannah Wang: Yeah, it’s just…
30 00:05:58.970 ⇒ 00:06:12.320 Hannah Wang: Frustrating. Like, I… I mean, not that there’s, like, a timeline to how well I should be feeling by now, because I think every… every person is different with their pregnancy, but…
31 00:06:12.490 ⇒ 00:06:17.870 Hannah Wang: I think it’s just frustrating not being able to do… Normal life stuff.
32 00:06:17.870 ⇒ 00:06:20.409 Luke Scorziell: Yeah, I feel like that is super frustrating.
33 00:06:20.710 ⇒ 00:06:26.849 Hannah Wang: Yeah, like, even going to the happy hour and, like, eating dinner and stuff, like, I just couldn’t…
34 00:06:27.450 ⇒ 00:06:36.819 Hannah Wang: do that. It’s frustrating, and I can’t really eat normally right now. I can only eat, like, tofu, because I don’t like meat, still, so…
35 00:06:37.280 ⇒ 00:06:39.390 Hannah Wang: Yeah,
36 00:06:39.880 ⇒ 00:06:48.020 Hannah Wang: I’ve been vegan for, like, a long time, I think. Like, unwillingly vegan, because I like to eat meat usually, but…
37 00:06:49.090 ⇒ 00:06:53.379 Hannah Wang: Yeah, it’s just been a little frustrating, and…
38 00:06:53.490 ⇒ 00:07:04.059 Hannah Wang: I think it reveals my tendency of wanting to control everything really tightly. Like, I’m a control freak, I think. Surrendering…
39 00:07:04.370 ⇒ 00:07:13.050 Hannah Wang: to God’s will for me is hard, and I don’t like to give things up, and I hold onto things tightly. So, I think I just had this
40 00:07:13.260 ⇒ 00:07:20.629 Hannah Wang: ideal timeline of, okay, once I’m out of my first trimester, I’ll feel, like, better instantly, but I think it’s more gradual than that.
41 00:07:21.900 ⇒ 00:07:22.770 Luke Scorziell: Yeah.
42 00:07:22.770 ⇒ 00:07:26.499 Hannah Wang: And… it might just linger for a little bit more, so…
43 00:07:26.780 ⇒ 00:07:38.640 Hannah Wang: Anyway, all that to say, I’m doing better. Like, 60% of the time, I’m like, I can function a little bit more, and then the rest of the time, I’m like, alright, I can’t do anything, so…
44 00:07:39.230 ⇒ 00:07:47.159 Hannah Wang: Yeah, getting better. It was 100% can’t do anything, like, a couple weeks ago, so… Yeah, doing better.
45 00:07:48.590 ⇒ 00:07:55.020 Luke Scorziell: Yeah, yeah, well, I don’t know. I mean, I feel like…
46 00:07:56.500 ⇒ 00:07:58.749 Luke Scorziell: That’s definitely a grace and space for…
47 00:07:59.010 ⇒ 00:08:01.369 Luke Scorziell: you to suffer, I don’t think it has to be a…
48 00:08:04.030 ⇒ 00:08:09.079 Luke Scorziell: Yeah, like, you know, or just, it’s, like, unfortunate. Not necessarily.
49 00:08:09.670 ⇒ 00:08:11.840 Luke Scorziell: Yeah, they were doing anything wrong, so…
50 00:08:12.200 ⇒ 00:08:13.620 Hannah Wang: Hmm. Yeah.
51 00:08:14.940 ⇒ 00:08:21.960 Luke Scorziell: Yeah, and we’ve missed… so, like, I feel like when you’re,
52 00:08:23.130 ⇒ 00:08:28.340 Luke Scorziell: Yeah, that’s definitely easy to… your absence is notable, so just…
53 00:08:29.220 ⇒ 00:08:32.129 Luke Scorziell: You definitely contribute a lot to the team.
54 00:08:32.130 ⇒ 00:08:32.939 Hannah Wang: Oh, thank you.
55 00:08:32.940 ⇒ 00:08:35.470 Luke Scorziell: So… Yeah.
56 00:08:35.470 ⇒ 00:08:43.280 Hannah Wang: Yeah, hopefully I can be more helpful in the next coming weeks before I dip for, like, I don’t know, 3 months or something.
57 00:08:43.280 ⇒ 00:08:44.280 Luke Scorziell: Oh, yeah.
58 00:08:44.280 ⇒ 00:08:46.379 Hannah Wang: But… Yeah, I think…
59 00:08:46.590 ⇒ 00:09:04.829 Hannah Wang: I think you’re ramping up well, and I think you, like, clearly on Monday, in the meeting yesterday, we can kind of see where the gaps are and stuff, so I think you’re doing great. I think it’s more of, like, the partnership side that needs a little bit more structure. So I think with Shaysu helping, hopefully it’s…
60 00:09:05.120 ⇒ 00:09:09.640 Hannah Wang: a little better. But yeah.
61 00:09:11.990 ⇒ 00:09:12.970 Luke Scorziell: Yeah. Yeah.
62 00:09:13.070 ⇒ 00:09:16.540 Hannah Wang: Life at Brainforge.
63 00:09:16.720 ⇒ 00:09:19.810 Luke Scorziell: And… What did we have?
64 00:09:20.650 ⇒ 00:09:23.220 Luke Scorziell: And we had a couple things we wanted to chat about.
65 00:09:23.220 ⇒ 00:09:34.910 Hannah Wang: Yeah, let me… so I think it was the campaign stuff, and then… Oh, the landing page.
66 00:09:36.000 ⇒ 00:09:40.110 Hannah Wang: But I had a question about…
67 00:09:40.420 ⇒ 00:09:52.689 Hannah Wang: I know you wanted a post to go out tomorrow for the Stackwoods case study, and I think I… maybe you were just gone, but I messaged in the thread, like, just asking for clarification on…
68 00:09:52.880 ⇒ 00:09:59.799 Hannah Wang: what you meant by putting the case study on the… the page? Like, on the website, I mean? Like, what were you thinking when you…
69 00:09:59.800 ⇒ 00:10:05.690 Luke Scorziell: I guess just, like, a link that we can kind of have be public-facing, so that we can,
70 00:10:06.180 ⇒ 00:10:13.609 Luke Scorziell: Like, have… Let me see… I don’t know if I missed that somewhere.
71 00:10:13.940 ⇒ 00:10:19.670 Luke Scorziell: Like… Trying to see…
72 00:10:21.510 ⇒ 00:10:23.610 Hannah Wang: There’s a lot of threads everywhere.
73 00:10:26.540 ⇒ 00:10:35.949 Luke Scorziell: Well, I can just give you from my, my brain.
74 00:10:35.950 ⇒ 00:10:36.620 Hannah Wang: Sure.
75 00:10:37.750 ⇒ 00:10:42.399 Luke Scorziell: on the Stack Putts post… wait, can you say what you said one more time?
76 00:10:42.940 ⇒ 00:10:44.760 Luke Scorziell: Oh, good. Let me actually…
77 00:10:45.970 ⇒ 00:10:51.430 Hannah Wang: Let me pull it up, let me pull it up on Slack so we can look at something.
78 00:10:51.610 ⇒ 00:10:53.519 Hannah Wang: I think that’s always a little bit easier.
79 00:10:53.850 ⇒ 00:10:59.230 Hannah Wang: Yeah, so it was this thread right here.
80 00:10:59.390 ⇒ 00:11:01.729 Hannah Wang: How do I expand this?
81 00:11:04.660 ⇒ 00:11:11.980 Hannah Wang: Whatever. Okay, so… I think… The post is regarding staff…
82 00:11:11.980 ⇒ 00:11:13.789 Luke Scorziell: You said the link thing, the link.
83 00:11:13.790 ⇒ 00:11:19.600 Hannah Wang: Yeah, he’s the… So… like…
84 00:11:19.820 ⇒ 00:11:28.900 Hannah Wang: maybe if I go back, these links right here, I think these are public-facing, like, I don’t think there’s a…
85 00:11:29.070 ⇒ 00:11:30.830 Hannah Wang: Need to not share.
86 00:11:31.110 ⇒ 00:11:35.600 Hannah Wang: Like, these links, like this link right here.
87 00:11:36.300 ⇒ 00:11:39.329 Hannah Wang: Oh, you probably can’t see what I’m sharing, huh, hold on.
88 00:11:39.330 ⇒ 00:11:41.959 Luke Scorziell: Did you open it in, like, an incognito window or something?
89 00:11:42.330 ⇒ 00:11:44.370 Hannah Wang: No, I just didn’t share my whole screen.
90 00:11:44.480 ⇒ 00:11:45.900 Hannah Wang: There we go.
91 00:11:47.380 ⇒ 00:11:50.009 Hannah Wang: Like, this link right here,
92 00:11:50.810 ⇒ 00:11:54.010 Hannah Wang: This is public-facing. I don’t think we have to…
93 00:11:54.280 ⇒ 00:12:00.200 Hannah Wang: hide anything with this. Like, we can share this with the public.
94 00:12:01.200 ⇒ 00:12:06.199 Hannah Wang: kind of what you’re concerned about? Because we send this to, like, leads and stuff, like, the…
95 00:12:06.540 ⇒ 00:12:07.810 Luke Scorziell: Oh, we do. Oh, okay.
96 00:12:07.810 ⇒ 00:12:10.539 Hannah Wang: Yeah, yeah, we send this to people, so…
97 00:12:10.540 ⇒ 00:12:13.499 Luke Scorziell: Okay, that answers… that answers that question then. Okay.
98 00:12:13.500 ⇒ 00:12:20.579 Hannah Wang: Yeah, and then just for more context, like, for case studies, we don’t really have… like,
99 00:12:20.990 ⇒ 00:12:30.710 Hannah Wang: Like, the only thing related to case studies that we have is, like, a case study page, and so if you wanted this, like, this would probably take a couple days to…
100 00:12:31.200 ⇒ 00:12:37.080 Hannah Wang: create, specifically, like, the copy, and I think that’s related to…
101 00:12:37.290 ⇒ 00:12:42.130 Hannah Wang: what I sent to you in DMs,
102 00:12:43.650 ⇒ 00:12:49.449 Hannah Wang: where are you? Right here? Like, at the design process, like, even… even designing the…
103 00:12:49.630 ⇒ 00:13:03.459 Hannah Wang: case study page, like, the copy is always the bottleneck. So, yeah, I… I sent this to you. You can… we can tackle this a bit later, because I know what Tom said.
104 00:13:03.840 ⇒ 00:13:20.329 Hannah Wang: tell me what the bottleneck is, and I’ll try to get you there. Or he’ll try to start up the cursor, whatever thing that he can do, work his magic. So, this is, like, the current process we have, and yeah, number two is always kind of the hard.
105 00:13:21.230 ⇒ 00:13:22.030 Hannah Wang: part.
106 00:13:22.300 ⇒ 00:13:34.550 Hannah Wang: For the design team, and then everything else is, like, pretty straightforward. Doesn’t take that much time. So, like, this is what’s been blocking, like, a ton of tickets and linear, like…
107 00:13:34.640 ⇒ 00:13:50.709 Hannah Wang: Oh, creating decks, and, like, making… making all these other new things, and even, like, the dbt audit, one-pager that I… the outline that I know I owe you, like, even that, like, there’s, like, a very high activation threshold for me to, like.
108 00:13:50.950 ⇒ 00:13:53.459 Hannah Wang: Make that, just because…
109 00:13:53.460 ⇒ 00:13:54.060 Luke Scorziell: Hmm…
110 00:13:54.060 ⇒ 00:13:57.409 Hannah Wang: like, I don’t really have, like, a GPT prompt, or like…
111 00:13:57.700 ⇒ 00:14:05.790 Hannah Wang: I do. I have the prompt, but I don’t know how good it is, and I always have to, like, tweak the copy and prompt it a little differently, so…
112 00:14:06.410 ⇒ 00:14:11.120 Hannah Wang: Yeah, anyway, that’s kind of the side thing, but… Yeah.
113 00:14:11.570 ⇒ 00:14:12.389 Hannah Wang: Feel free to use.
114 00:14:12.390 ⇒ 00:14:14.000 Luke Scorziell: Denise, send me your prompt.
115 00:14:14.940 ⇒ 00:14:18.849 Hannah Wang: Yeah, it’s actually, linked… Linked here.
116 00:14:19.010 ⇒ 00:14:26.920 Hannah Wang: I think Lutam made this GPT, like, last year,
117 00:14:27.030 ⇒ 00:14:36.039 Hannah Wang: like, last April or something, so it might be outdated. It probably is outdated, but I think it tried to use, like, elements of the brand script.
118 00:14:36.210 ⇒ 00:14:40.370 Hannah Wang: and see, even here, like, the hero.
119 00:14:40.900 ⇒ 00:14:55.630 Hannah Wang: like, our ICP, like, is different, because it keeps evolving. So I think, like, moving everything to the playbook thing that we have in GitHub, and that is somehow connected to Cursor, I don’t really know how it works, but…
120 00:14:55.850 ⇒ 00:15:00.949 Hannah Wang: Yeah, these are always, like, ever-changing, so we need a more dynamic, like.
121 00:15:01.300 ⇒ 00:15:09.860 Hannah Wang: prompt… prompting situation, and I think that’s where Cursor can probably help, because right now, yeah, this is all stale, like…
122 00:15:10.160 ⇒ 00:15:17.660 Hannah Wang: Yeah, we’re not really targeting these… we’re targeting more enterprise level, and… Yeah, so…
123 00:15:22.540 ⇒ 00:15:33.349 Hannah Wang: Yeah, so that’s that. So thanks for answering that question. And then… Well, I guess, well…
124 00:15:33.580 ⇒ 00:15:39.219 Luke Scorziell: Just funny, I remember I pitched doing the story brand process the first time that…
125 00:15:39.220 ⇒ 00:15:40.089 Hannah Wang: Oh, yeah!
126 00:15:40.100 ⇒ 00:15:41.039 Luke Scorziell: we’re gonna work, and then I…
127 00:15:41.040 ⇒ 00:15:41.440 Hannah Wang: Yeah.
128 00:15:41.440 ⇒ 00:15:48.989 Luke Scorziell: When Utom first told me that he was, like, excited to tell me that they did it, and then I, like, completely spaced and forgot that that was part of my proposal.
129 00:15:49.340 ⇒ 00:15:49.730 Hannah Wang: Yeah.
130 00:15:49.730 ⇒ 00:15:51.959 Luke Scorziell: everywhere, and I’m like, oh, I guess that was.
131 00:15:51.960 ⇒ 00:16:01.429 Hannah Wang: Yeah, yeah, yeah. He… he was like, oh, okay, the design team, the marketing team should get the StoryBrand book and read it, and then we had, like, a bunch of
132 00:16:01.540 ⇒ 00:16:10.299 Hannah Wang: brainstorming sessions, and then we created the brand script that is probably kind of outdated. The hero, at least. And the villain.
133 00:16:10.600 ⇒ 00:16:12.440 Hannah Wang: Oh, no, that’s cool, though.
134 00:16:12.440 ⇒ 00:16:17.559 Luke Scorziell: I’m just, like, cool at, everyone did that, so.
135 00:16:17.560 ⇒ 00:16:18.220 Hannah Wang: Yeah.
136 00:16:19.750 ⇒ 00:16:20.880 Hannah Wang: But…
137 00:16:21.330 ⇒ 00:16:24.090 Luke Scorziell: Okay, so it’s like the prompt…
138 00:16:25.320 ⇒ 00:16:28.640 Luke Scorziell: Getting the copy for each of these case studies feels like the bottleneck?
139 00:16:29.880 ⇒ 00:16:34.700 Hannah Wang: Just copy for anything. Like, any deck, any one-pager.
140 00:16:34.980 ⇒ 00:16:44.789 Hannah Wang: like, the dbt audit service one-pager, like, the copy for that. I’m like, I don’t know how to make good copy unless I spend, like, 3 hours on it.
141 00:16:45.070 ⇒ 00:16:55.020 Hannah Wang: Kind of prompting GPT, because that’s what I did for the E2A service. Like, I had to spend, like, a couple hours just…
142 00:16:55.290 ⇒ 00:17:00.670 Hannah Wang: tweaking, and reading, and making sure it, like, made sense.
143 00:17:01.180 ⇒ 00:17:08.509 Hannah Wang: So yeah, I think copy is, like, the biggest bottleneck, and then… Everything else after that is…
144 00:17:08.970 ⇒ 00:17:16.490 Hannah Wang: pretty easy. Like, Anne’s pretty good at designing if she has all the requirements in terms of copy and…
145 00:17:16.940 ⇒ 00:17:22.369 Hannah Wang: like, now that we have Joe, like, if we have… A very straightforward, like, deck.
146 00:17:22.839 ⇒ 00:17:30.779 Hannah Wang: outline with all the copy. Like, he could rip… probably rip one… a deck out, and we could kind of…
147 00:17:31.090 ⇒ 00:17:36.100 Hannah Wang: You know, hit all of the… internal review tickets we have.
148 00:17:37.340 ⇒ 00:17:39.470 Luke Scorziell: So it’s really just getting all those done.
149 00:17:40.160 ⇒ 00:17:40.710 Luke Scorziell: whoop.
150 00:17:41.310 ⇒ 00:17:45.380 Luke Scorziell: We’re getting the copy, and… Trying to…
151 00:17:45.380 ⇒ 00:17:45.760 Hannah Wang: Yeah.
152 00:17:45.760 ⇒ 00:17:48.159 Luke Scorziell: closer right now, if I can just do…
153 00:17:51.070 ⇒ 00:17:52.660 Hannah Wang: Yeah, I think so.
154 00:18:02.260 ⇒ 00:18:03.090 Luke Scorziell: Hmm…
155 00:18:10.430 ⇒ 00:18:11.480 Luke Scorziell: Okay…
156 00:18:33.540 ⇒ 00:18:36.530 Luke Scorziell: Oh, so, yeah, I guess then on that, we can just put the…
157 00:18:38.920 ⇒ 00:18:43.689 Luke Scorziell: The case study can be the first comment, so… I don’t know, overlay.
158 00:18:45.090 ⇒ 00:18:50.200 Hannah Wang: Yeah, I’m just trying to think, cause this could… be, like, the…
159 00:18:50.500 ⇒ 00:18:55.000 Hannah Wang: high intent, the KPI, hit that KPI,
160 00:18:55.140 ⇒ 00:18:57.409 Hannah Wang: The one that has, like, a bunch of zeros.
161 00:18:57.410 ⇒ 00:18:57.920 Luke Scorziell: Yeah, yeah.
162 00:18:57.920 ⇒ 00:19:04.620 Hannah Wang: mining, but I’m just like, I don’t know… just because we haven’t rolled out, like.
163 00:19:05.040 ⇒ 00:19:17.190 Hannah Wang: this yet, because I asked the AI team if we can gate the content, and Mustafa, I think, will work on it. So I don’t know if we can possibly push
164 00:19:17.390 ⇒ 00:19:33.709 Hannah Wang: this to next week, maybe, and replace it with something else for this week, just so that we can, like, gate the content to see if people actually, like, click on it and give us their emails. If not, I think… I think it’s okay.
165 00:19:33.970 ⇒ 00:19:34.850 Hannah Wang: We can’t push it.
166 00:19:34.850 ⇒ 00:19:40.050 Luke Scorziell: I know that… But I’m kind of, you know, willing to stand…
167 00:19:40.190 ⇒ 00:19:45.039 Luke Scorziell: in the gap for that. I… I’m starting to get the sense, just with other
168 00:19:45.310 ⇒ 00:19:47.910 Luke Scorziell: Like, learning and marketing and stuff, like…
169 00:19:48.160 ⇒ 00:19:54.450 Luke Scorziell: I just kind of want to experiment with not gating as much, and so not that we don’t want to gate
170 00:19:54.800 ⇒ 00:20:06.829 Luke Scorziell: like, I think it’s still good to gate whatever else, kind of, I said to you, or we’re working on, but I would like to experiment with this one, just being, like, a case study, and then the only thing is, can we see how many people
171 00:20:07.080 ⇒ 00:20:12.109 Luke Scorziell: are viewing the case study, we can see that in the vault, right? Or in…
172 00:20:13.040 ⇒ 00:20:14.560 Luke Scorziell: Doesn’t it? The hits…
173 00:20:15.370 ⇒ 00:20:27.939 Hannah Wang: Yeah, so I don’t know, like, how granularly we’re tracking hits, like, maybe be… wherever, like, this is hosted, maybe there’s… the data’s there, like, oh, on January 20…
174 00:20:28.110 ⇒ 00:20:35.489 Hannah Wang: 5th, like, we got 5 hits. I don’t know the answer to that, but I’m assuming this is just, like, an aggregate of numbers.
175 00:20:35.740 ⇒ 00:20:40.289 Hannah Wang: I just don’t know if it’s, like, time-stamped, basically.
176 00:20:40.410 ⇒ 00:20:50.749 Hannah Wang: Like, I don’t know if we’d be able to see, like, oh, tomorrow, after we published the LinkedIn post at, like, 2PM, like, at 3pm, there were, like, 10 hits.
177 00:20:51.050 ⇒ 00:20:52.140 Hannah Wang: Well, we can…
178 00:20:52.140 ⇒ 00:20:54.480 Luke Scorziell: We could probably just assume that if we
179 00:20:54.660 ⇒ 00:20:56.289 Luke Scorziell: You know, right now it’s a 200.
180 00:20:56.290 ⇒ 00:20:57.489 Hannah Wang: That’s true.
181 00:20:57.490 ⇒ 00:21:04.370 Luke Scorziell: If we post it tomorrow, and next Monday we look at it, and it’s up to… 300…
182 00:21:04.370 ⇒ 00:21:05.279 Hannah Wang: 50, yeah.
183 00:21:05.280 ⇒ 00:21:08.399 Luke Scorziell: then, you know, we could probably pretty safely assume
184 00:21:09.070 ⇒ 00:21:13.160 Luke Scorziell: So, maybe we can just note that in terms of, like, the high engagement rates?
185 00:21:13.450 ⇒ 00:21:14.380 Hannah Wang: Yeah.
186 00:21:15.140 ⇒ 00:21:21.169 Hannah Wang: So, it was 200, right? So maybe I can just jot that down.
187 00:21:22.990 ⇒ 00:21:29.359 Hannah Wang: Maybe… I don’t know where a good place to keep track of that would be.
188 00:21:29.770 ⇒ 00:21:34.220 Luke Scorziell: You could just… I would just go to the weekly business, oh, definitely.
189 00:21:34.220 ⇒ 00:21:34.740 Hannah Wang: popular.
190 00:21:34.740 ⇒ 00:21:38.319 Luke Scorziell: And then, and you’re…
191 00:21:40.250 ⇒ 00:21:41.810 Hannah Wang: Oh, I see.
192 00:21:43.060 ⇒ 00:21:45.300 Luke Scorziell: And then just where it says…
193 00:21:46.170 ⇒ 00:21:46.680 Hannah Wang: Excellent.
194 00:21:46.680 ⇒ 00:21:49.829 Luke Scorziell: By intent actions. I would just make a note.
195 00:21:50.980 ⇒ 00:21:54.200 Luke Scorziell: on, like… you could just say lead magnet downloads, I don’t know.
196 00:21:54.200 ⇒ 00:21:54.900 Hannah Wang: Yeah.
197 00:21:55.330 ⇒ 00:22:00.330 Luke Scorziell: And just, like, yeah, note in there that, like.
198 00:22:03.270 ⇒ 00:22:04.350 Hannah Wang: Disgusting.
199 00:22:06.570 ⇒ 00:22:07.070 Hannah Wang: Cute.
200 00:22:07.070 ⇒ 00:22:10.800 Luke Scorziell: Right-click. If you right-click on it, it should kind of give you an option to make a note.
201 00:22:10.950 ⇒ 00:22:13.190 Hannah Wang: Yeah, I just need a shortcut.
202 00:22:14.120 ⇒ 00:22:17.069 Hannah Wang: Okay. Stock blitz.
203 00:22:18.790 ⇒ 00:22:27.260 Hannah Wang: Please study… as of… Okay, yeah, that should give me enough context.
204 00:22:27.520 ⇒ 00:22:31.339 Hannah Wang: Cool. Yeah, so just go on the…
205 00:22:31.930 ⇒ 00:22:38.129 Hannah Wang: assets, and then just type stack widths, and I think this is probably… I hope this is the case study.
206 00:22:38.750 ⇒ 00:22:42.770 Hannah Wang: Yeah, this one, and then hopefully Anne will have the…
207 00:22:43.200 ⇒ 00:22:46.999 Hannah Wang: The image for you overnight, and then we can post that.
208 00:22:47.560 ⇒ 00:22:49.000 Hannah Wang: Tomorrow.
209 00:22:49.520 ⇒ 00:22:51.830 Luke Scorziell: Yeah, that sounds good. I wanna… yeah, I’m trying…
210 00:22:52.700 ⇒ 00:22:56.860 Luke Scorziell: Trying to get, ahead on the content, but it, yeah, it’s definitely,
211 00:22:58.480 ⇒ 00:23:00.640 Luke Scorziell: This is… a lot of work.
212 00:23:00.910 ⇒ 00:23:08.280 Luke Scorziell: Which is good. Yeah. But, and then…
213 00:23:09.250 ⇒ 00:23:16.109 Luke Scorziell: I can share… I mean, we could just have… I can share my screen.
214 00:23:16.150 ⇒ 00:23:19.169 Hannah Wang: Sure. Two, if you want, because we could just have the, like.
215 00:23:20.580 ⇒ 00:23:25.139 Luke Scorziell: Cursor make a prompt right now.
216 00:23:25.470 ⇒ 00:23:26.120 Hannah Wang: Mmm.
217 00:23:26.360 ⇒ 00:23:29.230 Luke Scorziell: So…
218 00:23:33.360 ⇒ 00:23:34.600 Luke Scorziell: Oops.
219 00:23:42.640 ⇒ 00:23:45.210 Hannah Wang: You definitely look like a dove with this pulled up.
220 00:23:45.510 ⇒ 00:23:46.329 Hannah Wang: Seems like a developer.
221 00:23:46.330 ⇒ 00:23:49.840 Luke Scorziell: I know, I’m like, it feels very… Thank you.
222 00:23:50.180 ⇒ 00:23:55.899 Luke Scorziell: yeah, no, I’m… they’re turning me into a develop… a coder.
223 00:23:56.160 ⇒ 00:23:57.090 Hannah Wang: Thank you.
224 00:23:57.090 ⇒ 00:23:58.090 Luke Scorziell: an engineer.
225 00:23:58.420 ⇒ 00:24:06.469 Luke Scorziell: So I just asked, do we have any service prompts for creating… or any prompts for creating service decks, one-pagers, and or landing pages in Brain4 default?
226 00:24:07.220 ⇒ 00:24:08.840 Luke Scorziell: Says no…
227 00:24:09.050 ⇒ 00:24:11.589 Hannah Wang: No prompts for service text, no prompts for LAN.
228 00:24:11.590 ⇒ 00:24:12.840 Luke Scorziell: running one-pagers.
229 00:24:13.730 ⇒ 00:24:17.210 Luke Scorziell: Good bikes.
230 00:24:19.130 ⇒ 00:24:22.279 Luke Scorziell: Can’t you ask me?
231 00:24:22.810 ⇒ 00:24:30.750 Luke Scorziell: Questions, I’m gonna include… Unless we… disappointment.
232 00:25:58.030 ⇒ 00:26:02.829 Luke Scorziell: I mean, I guess hopefully by… maybe if I… I mean, I don’t know, I’m still learning how to do all this stuff.
233 00:26:02.930 ⇒ 00:26:09.320 Luke Scorziell: You can create, like… Some kind of agent-type thing.
234 00:26:10.170 ⇒ 00:26:10.760 Hannah Wang: Yeah.
235 00:26:11.490 ⇒ 00:26:16.540 Luke Scorziell: Okay, well, before I get super distracted into this, what kind of,
236 00:26:17.740 ⇒ 00:26:21.700 Luke Scorziell: What other things did we have to talk about? I know we kind of had, like, campaigns and stuff, too.
237 00:26:22.640 ⇒ 00:26:28.009 Hannah Wang: Yes, yeah, we can talk about campaigns.
238 00:26:28.290 ⇒ 00:26:33.610 Hannah Wang: Cause I know… Wow, that’s a lot of questions.
239 00:26:34.800 ⇒ 00:26:35.880 Luke Scorziell: Maybe I could just run.
240 00:26:36.220 ⇒ 00:26:39.449 Luke Scorziell: Service stacks, stats, metrics, data should be included.
241 00:26:40.350 ⇒ 00:26:41.239 Luke Scorziell: I feel like…
242 00:26:42.540 ⇒ 00:26:43.380 Hannah Wang: Oh, wow.
243 00:26:48.440 ⇒ 00:26:49.190 Luke Scorziell: Oh my god.
244 00:26:50.380 ⇒ 00:26:54.490 Luke Scorziell: Improvements…
245 00:26:57.910 ⇒ 00:26:59.020 Luke Scorziell: Results.
246 00:27:03.730 ⇒ 00:27:05.419 Luke Scorziell: I’m too inside.
247 00:27:18.170 ⇒ 00:27:22.439 Hannah Wang: design. So, for this, like, Would it just be…
248 00:27:22.700 ⇒ 00:27:28.549 Hannah Wang: Giving us… would the agent just be giving us the copy, or would it be designated?
249 00:27:28.550 ⇒ 00:27:31.470 Luke Scorziell: Okay, yeah.
250 00:27:31.470 ⇒ 00:27:36.480 Hannah Wang: So, no need for brand guidelines, no attempt to do it.
251 00:27:36.480 ⇒ 00:27:38.470 Luke Scorziell: Maybe just…
252 00:27:41.960 ⇒ 00:27:49.300 Hannah Wang: Maybe just, like, suggestions on… what type of…
253 00:27:51.080 ⇒ 00:27:55.390 Hannah Wang: Visual elements could accompany the copy.
254 00:28:07.490 ⇒ 00:28:10.530 Luke Scorziell: What sections are required in service decks.
255 00:29:11.570 ⇒ 00:29:16.610 Luke Scorziell: For one-pagers… I don’t know, I’m just…
256 00:29:18.160 ⇒ 00:29:22.340 Hannah Wang: Probably condensed version of… the deck…
257 00:29:37.030 ⇒ 00:29:44.520 Hannah Wang: For the one-pagers, are you okay if it looks like the E2A one, where it’s… Whoa.
258 00:29:44.520 ⇒ 00:29:44.950 Luke Scorziell: I agree.
259 00:29:44.950 ⇒ 00:29:48.240 Hannah Wang: Your comment was, like, it’s very horizontal, but…
260 00:29:50.600 ⇒ 00:29:52.470 Hannah Wang: On top of that, like, is there any…
261 00:29:52.890 ⇒ 00:30:04.149 Hannah Wang: Yeah, change you’d want to make, or else, like, we don’t really need suggestions for one-pagers, because it’s a very limited amount of white space, and we just have to squeeze everything in.
262 00:30:06.240 ⇒ 00:30:11.169 Luke Scorziell: Yeah, let me… Let’s look at the one feature.
263 00:30:15.410 ⇒ 00:30:21.840 Luke Scorziell: Oh, yeah, I guess that makes sense. I do kind of like, maybe more, like, Right.
264 00:30:23.940 ⇒ 00:30:27.590 Luke Scorziell: Oh, no, this looks… I mean, I think this looks pretty good. I think just, like.
265 00:30:29.880 ⇒ 00:30:32.399 Luke Scorziell: Some kind of, like, visual, or, like.
266 00:30:32.710 ⇒ 00:30:37.339 Hannah Wang: Easy storytelling part in the beginning, so kind of where we did that, like, 95%.
267 00:30:37.700 ⇒ 00:30:38.200 Hannah Wang: Yeah.
268 00:30:38.200 ⇒ 00:30:42.500 Luke Scorziell: accuracy, like, I think,
269 00:30:55.150 ⇒ 00:31:02.740 Luke Scorziell: So, yeah, I just… I think, like, someone should be able to look at that and kind of quickly see, like, okay, this is what this is… what I would get if I did this.
270 00:31:03.050 ⇒ 00:31:03.590 Hannah Wang: Yeah.
271 00:31:11.320 ⇒ 00:31:12.000 Luke Scorziell: What?
272 00:31:37.910 ⇒ 00:31:41.209 Hannah Wang: Have you seen one of our existing landing pages?
273 00:31:41.440 ⇒ 00:31:42.940 Luke Scorziell: Oh, that’s awesome. The ones that we currently have.
274 00:31:42.990 ⇒ 00:31:48.820 Hannah Wang: Okay, how about you look at that first? Let me send you the… the link.
275 00:31:49.310 ⇒ 00:31:55.369 Hannah Wang: For one… Just so you see, like, What we’ve been doing.
276 00:31:56.420 ⇒ 00:31:57.120 Luke Scorziell: Yeah.
277 00:31:57.300 ⇒ 00:32:10.410 Hannah Wang: Because those are really easy to create on Webflow, because we just, like, duplicate the page, and if we’re using a similar structure, we just, like, duplicate it and populate the necessary fields, but…
278 00:32:10.410 ⇒ 00:32:11.750 Luke Scorziell: Oh, cool, okay.
279 00:32:11.970 ⇒ 00:32:17.320 Hannah Wang: Let me… I messaged you in Zoom, one example.
280 00:32:39.240 ⇒ 00:32:42.020 Hannah Wang: Yeah, so it’s, like, the hero section.
281 00:32:42.360 ⇒ 00:32:48.519 Hannah Wang: There’s an image, and then right away, there’s a place for them to give us their details.
282 00:32:49.250 ⇒ 00:32:54.339 Hannah Wang: Download the white paper, or whatever resource it is, and then below that is kind of, like.
283 00:32:55.440 ⇒ 00:32:58.380 Hannah Wang: Bite-sized. I’ll go sneak peek, or…
284 00:32:58.680 ⇒ 00:33:02.849 Hannah Wang: Like, something… it could be stats, too, maybe, and then…
285 00:33:03.690 ⇒ 00:33:06.419 Hannah Wang: Yeah, I guess another random section.
286 00:35:21.090 ⇒ 00:35:24.379 Luke Scorziell: Do you want, like, or would you just want a markdown, or…
287 00:35:25.980 ⇒ 00:35:29.469 Luke Scorziell: I don’t know if you guys are coding in, like, HTML on the website.
288 00:35:29.470 ⇒ 00:35:33.660 Hannah Wang: Oh, no, it’s just drag and drop. You can just do copy.
289 00:35:34.100 ⇒ 00:35:36.070 Hannah Wang: Copy,
290 00:35:43.010 ⇒ 00:35:50.090 Hannah Wang: Let’s do copy only for now. I don’t really know what a design specifications document is.
291 00:35:50.090 ⇒ 00:35:51.779 Luke Scorziell: Yeah, I don’t know what that means either.
292 00:36:00.690 ⇒ 00:36:03.649 Luke Scorziell: So I skipped the questions, whatever.
293 00:37:00.750 ⇒ 00:37:02.469 Luke Scorziell: So…
294 00:37:50.450 ⇒ 00:37:52.170 Luke Scorziell: I don’t know, we’ll see what it comes up with.
295 00:37:52.820 ⇒ 00:37:53.440 Hannah Wang: Yeah.
296 00:37:56.270 ⇒ 00:38:03.959 Luke Scorziell: But… I don’t know. I guess I can do this, too.
297 00:38:05.160 ⇒ 00:38:06.679 Luke Scorziell: I might take a minute for it.
298 00:38:06.920 ⇒ 00:38:09.919 Luke Scorziell: So… Okay, well, hopefully that can…
299 00:38:10.370 ⇒ 00:38:17.259 Luke Scorziell: streamline some of this, so maybe I can just give you the… Landing pages, too.
300 00:38:18.360 ⇒ 00:38:19.130 Luke Scorziell: Mmm…
301 00:38:19.130 ⇒ 00:38:27.180 Hannah Wang: Yeah, or whatever is, like, more… pressing? Like, are there the… But, like, the DBT service.
302 00:38:27.520 ⇒ 00:38:35.889 Hannah Wang: one-pager, or I guess it depends on the campaign that we want to run, so maybe we can talk about that. So I know you were…
303 00:38:36.650 ⇒ 00:38:42.950 Hannah Wang: doing the E2A one, right? Or, like, trying to build a campaign for that one.
304 00:38:42.950 ⇒ 00:38:50.120 Luke Scorziell: Yeah, I guess, I don’t know, I feel like I’m, like, Struggling a bit with the…
305 00:38:59.980 ⇒ 00:39:06.639 Luke Scorziell: Champagne, or not… yeah, I think that… I just activated, didn’t go…
306 00:39:08.950 ⇒ 00:39:15.930 Luke Scorziell: Well, it hasn’t gone super well, but then I also kind of… I did some, like, experiment… experimental posts,
307 00:39:16.350 ⇒ 00:39:18.899 Luke Scorziell: are, like, stuff that I sent out, and then…
308 00:39:20.120 ⇒ 00:39:22.300 Luke Scorziell: I had Rico send out messages, but…
309 00:39:22.660 ⇒ 00:39:27.380 Luke Scorziell: We ended up sending them to, like, the wrong ICP, or, like, people that weren’t really qualified.
310 00:39:27.590 ⇒ 00:39:31.070 Luke Scorziell: So… Trying to switch.
311 00:39:31.690 ⇒ 00:39:37.970 Luke Scorziell: Or, like, build out a campaign that’s… more…
312 00:39:41.740 ⇒ 00:39:43.309 Luke Scorziell: Yeah, so…
313 00:39:44.090 ⇒ 00:39:50.340 Luke Scorziell: One of the things that I was supposed to get to today that I didn’t fully, still trying to work on.
314 00:39:51.660 ⇒ 00:39:56.029 Hannah Wang: Was it just, like, an issue with ICP targeting?
315 00:39:57.320 ⇒ 00:40:01.319 Luke Scorziell: Yeah, and then, like, no one really replied even in that, so then I’m like, okay, like…
316 00:40:02.720 ⇒ 00:40:06.609 Luke Scorziell: I don’t know, which I know is, like, probably typical for the most part.
317 00:40:06.830 ⇒ 00:40:13.290 Luke Scorziell: But then, like, in looking at all the events and stuff that are happening, too, and I was like, oh, well, maybe it would make sense to, like.
318 00:40:13.680 ⇒ 00:40:17.989 Luke Scorziell: Just try to find, like, 2 or 3 events a week that we could run a campaign for.
319 00:40:19.360 ⇒ 00:40:23.680 Luke Scorziell: But… Yeah, I think that’s, like, the next area that I need to get set up.
320 00:40:24.830 ⇒ 00:40:29.869 Hannah Wang: Yeah, I mean, I will say, like, the performance on the event campaigns always does
321 00:40:30.010 ⇒ 00:40:36.319 Hannah Wang: Better than, like, any other… Type of campaign that we try to run, so it’s…
322 00:40:36.860 ⇒ 00:40:39.490 Hannah Wang: I think that’s, like, to be expected, that…
323 00:40:39.780 ⇒ 00:40:43.059 Hannah Wang: The service campaign maybe didn’t perform as well.
324 00:40:43.240 ⇒ 00:40:52.949 Hannah Wang: Because it does feel a little bit more salesy versus, like, the event. It’s kind of like, oh, you’re going to? Like, let’s connect, and that feels more…
325 00:40:53.920 ⇒ 00:40:57.980 Luke Scorziell: Ben, if we don’t go to the event, then how does that… does that… Matter?
326 00:40:58.710 ⇒ 00:41:02.850 Hannah Wang: No, I think what we’ve done is, like,
327 00:41:05.200 ⇒ 00:41:09.720 Hannah Wang: Well, yeah, this, I’m trying to remember,
328 00:41:11.170 ⇒ 00:41:15.810 Hannah Wang: Because I know Robert’s like, oh, even if we don’t go to the event, if it’s, like, a targeted…
329 00:41:16.150 ⇒ 00:41:18.539 Hannah Wang: If there’s a lot of ICP people.
330 00:41:18.810 ⇒ 00:41:25.139 Hannah Wang: that go? Like, we should run a campaign for it, and then I think in the messaging sequence.
331 00:41:25.710 ⇒ 00:41:33.450 Hannah Wang: when I helped out, it was like, oh, I actually couldn’t go to the event, or I missed it, but happy to, like, connect
332 00:41:34.400 ⇒ 00:41:36.949 Hannah Wang: over Zoom, or like…
333 00:41:37.830 ⇒ 00:41:45.620 Hannah Wang: Yeah, oh, oh, it was kind of like, oh, hope you had a good event, like, if it’s after the event, and…
334 00:41:45.910 ⇒ 00:41:53.600 Hannah Wang: saying something like, oh, hope you had a good event, like, I couldn’t make it, or sorry I missed you, but would love to…
335 00:41:53.600 ⇒ 00:41:54.250 Luke Scorziell: Hmm.
336 00:41:54.410 ⇒ 00:42:02.039 Hannah Wang: Like, grab coffee if they’re local, or, like, hop on a call and just, like, swap.
337 00:42:02.220 ⇒ 00:42:08.679 Hannah Wang: share findings, swap notes, that type of strategy. I think that’s what we did, yeah.
338 00:42:09.360 ⇒ 00:42:12.420 Luke Scorziell: Mmm… Maybe…
339 00:42:15.700 ⇒ 00:42:18.789 Luke Scorziell: Sorry, I probably could have spent a couple minutes.
340 00:42:20.010 ⇒ 00:42:26.549 Luke Scorziell: Before this… Cropping… My brain is, like, petering out.
341 00:42:26.550 ⇒ 00:42:30.689 Hannah Wang: I know, it’s time, it’s our end-of-day break.
342 00:42:31.650 ⇒ 00:42:32.670 Hannah Wang: Dying.
343 00:42:33.030 ⇒ 00:42:38.049 Luke Scorziell: Yeah, but, okay, with…
344 00:42:42.700 ⇒ 00:42:46.120 Luke Scorziell: Yeah, well, at least this is done, so I don’t know, I can see it.
345 00:42:48.680 ⇒ 00:42:50.260 Luke Scorziell: How it works with,
346 00:42:55.450 ⇒ 00:42:57.160 Luke Scorziell: Service asset creator.
347 00:42:59.200 ⇒ 00:43:00.870 Luke Scorziell: Black tools…
348 00:43:12.660 ⇒ 00:43:15.690 Luke Scorziell: Alright, sorry, I feel like sometimes I have a little bit of…
349 00:43:19.960 ⇒ 00:43:21.270 Luke Scorziell: ADD.
350 00:43:22.440 ⇒ 00:43:23.290 Hannah Wang: All good.
351 00:43:24.140 ⇒ 00:43:25.199 Luke Scorziell: I don’t know, like…
352 00:43:33.230 ⇒ 00:43:43.250 Luke Scorziell: It’s, page… Check, and one… managers, and…
353 00:44:07.070 ⇒ 00:44:10.279 Luke Scorziell: Okay, I guess I can just… well, okay, I can just…
354 00:44:49.040 ⇒ 00:44:52.149 Luke Scorziell: I have no clue if this will work the way that it should.
355 00:45:12.220 ⇒ 00:45:13.760 Luke Scorziell: figure out what I was looking for.
356 00:45:14.010 ⇒ 00:45:20.569 Luke Scorziell: Okay, I mean, we can also just hop off of… I guess that’s,
357 00:45:22.770 ⇒ 00:45:26.500 Luke Scorziell: Oh, I was gonna find the transcript of this conversation.
358 00:45:27.920 ⇒ 00:45:28.830 Luke Scorziell: Hi.
359 00:45:30.340 ⇒ 00:45:32.250 Hannah Wang: Would it be helpful to have a sync?
360 00:45:32.490 ⇒ 00:45:35.649 Hannah Wang: Tomorrow morning, or, like, early afternoon?
361 00:45:36.860 ⇒ 00:45:44.970 Hannah Wang: Just so that you can kind of rest right now and let your brain restore itself overnight, and then we can tackle the campaign.
362 00:45:47.390 ⇒ 00:45:48.220 Luke Scorziell: Yeah.
363 00:45:48.220 ⇒ 00:45:53.030 Hannah Wang: Tomorrow. And we could talk strategy for that, too, because I know it’s been…
364 00:45:53.560 ⇒ 00:45:58.030 Hannah Wang: Yeah, the event stuff does better, so maybe we can talk about what we can…
365 00:45:59.590 ⇒ 00:46:03.579 Luke Scorziell: Okay, yeah, I think… Maybe that would be good, cause then,
366 00:46:04.460 ⇒ 00:46:06.860 Luke Scorziell: I guess I would also like to,
367 00:46:07.990 ⇒ 00:46:10.529 Luke Scorziell: I might just go find, like, more…
368 00:46:11.620 ⇒ 00:46:12.980 Luke Scorziell: events, I guess.
369 00:46:13.310 ⇒ 00:46:14.640 Luke Scorziell: But we can, like…
370 00:46:15.260 ⇒ 00:46:21.240 Luke Scorziell: So that’s a pretty mindless activity, so I could switch to doing that instead of trying to plan the whole campaign.
371 00:46:21.590 ⇒ 00:46:28.370 Luke Scorziell: I’m just… no, I’m just curious to see how this all… Turns out.
372 00:46:30.090 ⇒ 00:46:34.890 Hannah Wang: Yeah, none of you… I, like, replied to a thread that you sent.
373 00:46:35.410 ⇒ 00:46:39.269 Hannah Wang: In the GoToMarket channel about, like, that screenshot of events.
374 00:46:39.630 ⇒ 00:46:40.750 Hannah Wang: But you…
375 00:46:41.160 ⇒ 00:46:42.100 Luke Scorziell: Oh, yeah.
376 00:46:42.100 ⇒ 00:46:45.700 Hannah Wang: And then… Yeah, I think Robert’s, like.
377 00:46:46.390 ⇒ 00:47:00.240 Hannah Wang: we… any event that we’re targeting, whether we go to it or not, we want to have, like, good ROI from it, so we need to be, like, strategic about which ones we kind of… it’s like ICP filtering, but for events.
378 00:47:00.240 ⇒ 00:47:00.860 Luke Scorziell: Yeah.
379 00:47:00.860 ⇒ 00:47:02.599 Hannah Wang: So maybe that can be, like, our…
380 00:47:03.040 ⇒ 00:47:09.770 Hannah Wang: pivot, and then, like, depending on the ICP for that specific conference, like, we can always
381 00:47:11.070 ⇒ 00:47:18.940 Hannah Wang: Send, like, a relevant service one-pager that’s, like, specific to that ICP.
382 00:47:19.920 ⇒ 00:47:25.110 Hannah Wang: Maybe not, like, immediately, but, like, later down the line if we could get a conversation started with them.
383 00:47:26.720 ⇒ 00:47:34.599 Hannah Wang: because I don’t want, like, all the work that we’ve done with creating the assets and all the research you’ve done for the services to go to
384 00:47:34.760 ⇒ 00:47:41.730 Hannah Wang: waste, I guess? Like, I want to utilize them in some campaign somehow, and if the strategy of, like, more cold
385 00:47:41.960 ⇒ 00:47:57.930 Hannah Wang: like, outbound, like, and, like, directly, kind of, like, pitching the services and working, maybe we can think of, like, another roundabout way to… to do it. Because with the… with these events, like, when I was helping out with middle of funnel, like, messaging,
386 00:47:58.670 ⇒ 00:48:01.940 Hannah Wang: at that time, Robert was like, oh, we should send at least 3.
387 00:48:02.480 ⇒ 00:48:05.790 Hannah Wang: Of our assets. One being the website, one being.
388 00:48:05.790 ⇒ 00:48:06.510 Luke Scorziell: like, the piston.
389 00:48:06.510 ⇒ 00:48:10.619 Hannah Wang: One being, like, a deck, but we can always, like, change up what those
390 00:48:10.780 ⇒ 00:48:19.429 Hannah Wang: what the collateral is, and I think maybe, yeah, like, a service one-pager is a great collateral that we can send to people.
391 00:48:19.550 ⇒ 00:48:23.549 Hannah Wang: If it’s, like, targeted toward the ICP, so…
392 00:48:24.400 ⇒ 00:48:29.490 Hannah Wang: Yeah. That’s kind of, like, maybe something we can think about and talk about tomorrow.
393 00:48:29.620 ⇒ 00:48:32.670 Hannah Wang: Yeah.
394 00:48:33.580 ⇒ 00:48:41.590 Luke Scorziell: Yeah, okay, yeah, that would be helpful. I think, just… Yeah, it’s kinda, kinda like…
395 00:48:41.730 ⇒ 00:48:46.270 Luke Scorziell: shooting fish in a barrel a little bit, although, yeah, I guess Robert…
396 00:48:46.380 ⇒ 00:48:49.850 Luke Scorziell: There are already a lot of lessons that you… Everyone’s learned.
397 00:48:50.540 ⇒ 00:48:57.820 Luke Scorziell: So, yeah, maybe a sync tomorrow would be good, and then that’ll be good, because then I can…
398 00:48:58.330 ⇒ 00:48:59.270 Luke Scorziell: Like, cool.
399 00:49:00.670 ⇒ 00:49:03.220 Luke Scorziell: Today kind of was, like, putting up the engagement.
400 00:49:03.810 ⇒ 00:49:10.279 Luke Scorziell: With Ryan, and finishing content, and then tomorrow… Like, once… once I get…
401 00:49:10.790 ⇒ 00:49:14.650 Luke Scorziell: the campaign’s going, then I feel like I will feel more…
402 00:49:15.130 ⇒ 00:49:19.339 Luke Scorziell: Situated, and, like, hopefully things will start coming together, but it kind of seems like…
403 00:49:20.000 ⇒ 00:49:27.279 Luke Scorziell: Yeah, I’m like, feel like… Not too far behind, but… I’m like, I don’t know.
404 00:49:27.730 ⇒ 00:49:34.430 Hannah Wang: I know. Like, you wanna… you wanna feel like you’re contributing something, but right now it’s, like, a lot of experimental stuff. It doesn’t.
405 00:49:34.430 ⇒ 00:49:35.259 Luke Scorziell: I feel like.
406 00:49:35.470 ⇒ 00:49:40.309 Hannah Wang: it’s not working necessarily the way you want it to, so… I get, I get it.
407 00:49:40.310 ⇒ 00:49:40.660 Luke Scorziell: It’s like…
408 00:49:40.660 ⇒ 00:49:41.140 Hannah Wang: Mmm.
409 00:49:41.140 ⇒ 00:49:41.890 Luke Scorziell: How much?
410 00:49:42.360 ⇒ 00:49:54.820 Luke Scorziell: Okay, wait, here on the… this is cool, like… So… Created… A landing page…
411 00:49:56.490 ⇒ 00:49:58.640 Luke Scorziell: Markdown, I guess it’s a little long.
412 00:49:59.560 ⇒ 00:50:04.350 Luke Scorziell: But I think it’s okay for other landing pages to be, like.
413 00:50:09.410 ⇒ 00:50:10.940 Luke Scorziell: I don’t know.
414 00:50:12.360 ⇒ 00:50:18.190 Luke Scorziell: So, we can always try and make this shorter if need be, but this… the landing pages, I guess, are also good for, like, SEO.
415 00:50:18.610 ⇒ 00:50:20.820 Luke Scorziell: And then it came up with a service deck.
416 00:50:25.850 ⇒ 00:50:26.680 Hannah Wang: Okay.
417 00:50:35.900 ⇒ 00:50:41.980 Luke Scorziell: That was cool, so… I’m with, like, a visual…
418 00:50:45.030 ⇒ 00:50:46.810 Luke Scorziell: I don’t know, I don’t know if this is…
419 00:50:53.760 ⇒ 00:50:55.500 Hannah Wang: Can that be a little wordy?
420 00:50:55.770 ⇒ 00:51:01.370 Hannah Wang: Like, a little bit, but we can always tell it to… Shrink it down…
421 00:51:02.080 ⇒ 00:51:06.010 Luke Scorziell: Yeah, it’s very, like… Non-technical.
422 00:51:06.350 ⇒ 00:51:07.370 Hannah Wang: Yeah.
423 00:51:11.650 ⇒ 00:51:14.820 Hannah Wang: We can tweak the agent anytime, right?
424 00:51:15.730 ⇒ 00:51:21.289 Luke Scorziell: Yeah, I mean, maybe I’ll just take the prompts that… You sign in.
425 00:51:26.480 ⇒ 00:51:31.590 Hannah Wang: I mean, even that prompt, like, it’s kind of wordy. Like, it doesn’t.
426 00:51:32.710 ⇒ 00:51:33.720 Hannah Wang: Let me know.
427 00:51:33.830 ⇒ 00:51:36.350 Hannah Wang: I always had to tell it to shorten.
428 00:51:37.130 ⇒ 00:51:38.429 Hannah Wang: Shorten stuff.
429 00:51:57.110 ⇒ 00:52:02.940 Luke Scorziell: I’m just so, like… Please… Rewrite…
430 00:52:06.430 ⇒ 00:52:07.910 Luke Scorziell: Who’s,
431 00:52:36.580 ⇒ 00:52:42.309 Luke Scorziell: Okay, cool. Oh, I’ll just keep fooling around with this, if we…
432 00:52:42.420 ⇒ 00:52:43.370 Hannah Wang: Sure.
433 00:52:43.560 ⇒ 00:52:47.759 Luke Scorziell: But, yeah, I mean, hopefully, I mean, we can…
434 00:52:48.320 ⇒ 00:52:54.820 Luke Scorziell: play around with it. I don’t… this isn’t even, like, I don’t think you could access this bot thing yet, I think it’s just,
435 00:52:55.530 ⇒ 00:52:58.290 Luke Scorziell: mike.
436 00:52:58.800 ⇒ 00:53:01.510 Luke Scorziell: This is just on mine, so…
437 00:53:02.030 ⇒ 00:53:04.210 Hannah Wang: That’s local to your machine, but you haven’t…
438 00:53:04.470 ⇒ 00:53:07.889 Luke Scorziell: Oh, did you need help with the cursor, too? I know we were also talking about that.
439 00:53:08.310 ⇒ 00:53:17.730 Hannah Wang: Yeah, but I think we could do that tomorrow. Okay. What time… Is okay for you.
440 00:53:19.770 ⇒ 00:53:23.569 Luke Scorziell: I have your calendar pulled up, but I just want to make sure.
441 00:53:47.380 ⇒ 00:53:52.670 Luke Scorziell: And do you like the… Morning, or…
442 00:53:52.870 ⇒ 00:53:55.419 Luke Scorziell: Could be, like, right before the weekly sync.
443 00:53:56.040 ⇒ 00:53:57.339 Luke Scorziell: If you wanted to.
444 00:53:58.030 ⇒ 00:54:02.809 Hannah Wang: Yeah, let’s do… I’m just trying to…
445 00:54:04.450 ⇒ 00:54:08.200 Luke Scorziell: Is there a good time for you. Like, if you feel better in the afternoon.
446 00:54:09.490 ⇒ 00:54:13.840 Hannah Wang: No, I tend to feel worse at night, so let’s stick with…
447 00:54:13.840 ⇒ 00:54:14.490 Luke Scorziell: Oh, okay.
448 00:54:14.490 ⇒ 00:54:27.629 Hannah Wang: the morning. I… yeah, I don’t know why my nausea, like, kicks up after, like, once I eat dinner, it starts to not… I don’t do well. So, let’s do,
449 00:54:29.440 ⇒ 00:54:35.040 Hannah Wang: maybe 10 to… we can just block off 10 to 11, we don’t have to take up the whole time.
450 00:54:35.240 ⇒ 00:54:35.970 Hannah Wang: So I’ll just…
451 00:54:35.970 ⇒ 00:54:36.469 Luke Scorziell: Oh my god.
452 00:54:36.470 ⇒ 00:54:38.600 Hannah Wang: Do that, if that’s okay, and then…
453 00:54:39.220 ⇒ 00:54:41.559 Luke Scorziell: I’ll probably split it up.
454 00:54:42.550 ⇒ 00:54:47.959 Hannah Wang: Yeah, we can… well, I think I’d want to split it up. Maybe for the first half, we can talk about…
455 00:54:48.100 ⇒ 00:54:55.979 Hannah Wang: Strategy and campaigns and stuff, and then the latter part. I think maybe I’ll do a separate Zoom.
456 00:54:56.120 ⇒ 00:55:02.410 Hannah Wang: For the cursor setup, if we have time, so that I can send that to Ann and Joe, so that they can also…
457 00:55:02.970 ⇒ 00:55:05.669 Hannah Wang: set up cursor on their machine, because…
458 00:55:06.000 ⇒ 00:55:11.550 Hannah Wang: I don’t think I can explain it to them well over… messages, so…
459 00:55:12.370 ⇒ 00:55:14.290 Luke Scorziell: Yeah, that’d be good.
460 00:55:14.290 ⇒ 00:55:14.880 Hannah Wang: luck.
461 00:55:16.060 ⇒ 00:55:16.650 Luke Scorziell: Okay.
462 00:55:17.850 ⇒ 00:55:19.709 Luke Scorziell: Cool. Well, have a good rest of your night.
463 00:55:20.120 ⇒ 00:55:21.800 Luke Scorziell: You too.
464 00:55:21.820 ⇒ 00:55:32.000 Hannah Wang: Yeah, I hope so too. I always get kind of scared at night, and it’s always a roll of the dice as to how severe it is, but…
465 00:55:33.150 ⇒ 00:55:34.559 Hannah Wang: Yeah, that’s okay.
466 00:55:35.510 ⇒ 00:55:36.210 Luke Scorziell: Yeah.
467 00:55:36.690 ⇒ 00:55:39.439 Luke Scorziell: Yeah, well… We’ll get through it.
468 00:55:39.790 ⇒ 00:55:44.269 Hannah Wang: Yes, by the grace of God, I will.
469 00:55:44.850 ⇒ 00:55:46.950 Hannah Wang: Alrighty, have a good evening.
470 00:55:46.950 ⇒ 00:55:49.650 Luke Scorziell: You too. Alright. Bye.
471 00:55:49.650 ⇒ 00:55:50.760 Hannah Wang: soon. Bye.