Meeting Title: Daily GTM Stand Up Date: 2026-01-23 Meeting participants: Luke Scorziell, Rico Rejoso, Robert Tseng, Ryan Brosas


WEBVTT

1 00:00:54.070 00:00:55.290 Luke Scorziell: Erica, how’s it going?

2 00:00:56.380 00:00:58.510 Rico Rejoso: Halik. Good, how are you?

3 00:00:59.820 00:01:00.780 Luke Scorziell: Good.

4 00:01:00.880 00:01:02.890 Luke Scorziell: Yeah.

5 00:01:04.230 00:01:10.570 Luke Scorziell: Finishing up, try to do, like, an icebreaker, and… Ugh, so…

6 00:01:12.890 00:01:15.169 Robert Tseng: Hey guys, happy Friday.

7 00:01:15.950 00:01:17.280 Luke Scorziell: Happy Friday.

8 00:01:18.410 00:01:20.350 Robert Tseng: Are you… are you at One Culver already?

9 00:01:20.880 00:01:25.020 Luke Scorziell: Yeah, I just got up and got over here, because I knew I would be late.

10 00:01:25.020 00:01:28.589 Robert Tseng: Alright, I gotta, I gotta get over there. I was gonna go right after this call.

11 00:01:28.590 00:01:31.389 Luke Scorziell: No, you’re good, cool. Yeah, because I’m supposed to be the…

12 00:01:31.910 00:01:34.959 Luke Scorziell: lab share and icebreaker today, so…

13 00:01:34.960 00:01:35.859 Robert Tseng: Oh, okay, great.

14 00:01:35.860 00:01:38.900 Luke Scorziell: It’s like… Doing a little less than it.

15 00:01:39.250 00:01:39.970 Luke Scorziell: prob…

16 00:01:40.140 00:01:43.600 Robert Tseng: Yeah, no, I mean, I… yeah, that’s… that’s… that’s fair.

17 00:01:44.200 00:01:53.689 Robert Tseng: Well, I think… yeah, I’ll… we can make this quick. I don’t want to go through too many to get stuffed, but, like, I want to know…

18 00:01:53.820 00:01:56.389 Robert Tseng: Like, what is gonna get pushed out?

19 00:01:57.130 00:01:59.829 Robert Tseng: Like, what do we need to really get done?

20 00:02:00.370 00:02:03.069 Robert Tseng: Today, really, is the last day of the week, so…

21 00:02:03.520 00:02:12.769 Robert Tseng: Rather than going through each of them, can we just… anything that needs to get out this week, can we just, like, go and just focus on that, and then everything else we can kind of figure out for later?

22 00:02:13.560 00:02:14.290 Luke Scorziell: Yoke.

23 00:02:15.990 00:02:20.370 Robert Tseng: Are you guys waiting on anything from me, or Utam, that we need to just,

24 00:02:21.250 00:02:27.800 Robert Tseng: I mean, I know, like, Ryan just asked for a couple photos, I just sent it to him, so, like, that’s, you know, that was an easy one, but anything else?

25 00:02:28.270 00:02:37.320 Luke Scorziell: I think with our pixel presentation, Ryan did an outline. I think it looks good, but I could probably, I think just as I’m still getting, like, ramped up in terms of, like, what

26 00:02:37.610 00:02:40.370 Luke Scorziell: we’re doing, it might be helpful to have you or Tom.

27 00:02:40.370 00:02:40.720 Robert Tseng: Okay.

28 00:02:40.720 00:02:43.470 Luke Scorziell: review, just to… Check a ring.

29 00:02:43.640 00:02:45.250 Robert Tseng: Sure, I can review that, yeah.

30 00:02:49.910 00:02:51.479 Luke Scorziell: Ryan, you were gonna say something?

31 00:02:51.670 00:02:57.200 Ryan Brosas: Yeah, for… I think we’re just going to push, to… well, both…

32 00:02:57.450 00:03:09.650 Ryan Brosas: accounts, like, like a, like, what do you call this, with the win? I think, we should post this, the first one that you sent in your…

33 00:03:10.020 00:03:19.680 Ryan Brosas: Lincoln, so we have other team members there, so it’s still… on that context.

34 00:03:19.960 00:03:21.680 Ryan Brosas: And for the second one, we could

35 00:03:22.200 00:03:29.300 Ryan Brosas: use this for, for, dance, with Lumin, as well.

36 00:03:32.470 00:03:37.859 Robert Tseng: Okay, I mean, I’m assuming you guys don’t need me to review that, you can just… you can just go for it.

37 00:03:39.920 00:03:44.009 Ryan Brosas: Okay, Luke, already provided about the

38 00:03:44.150 00:03:47.949 Ryan Brosas: his opinion about the hook, so… or the address that…

39 00:03:48.060 00:03:52.669 Ryan Brosas: And it’s already on, what do you call this? Ordinal.

40 00:03:54.990 00:03:55.860 Robert Tseng: Okay.

41 00:03:56.050 00:03:56.810 Luke Scorziell: Oh, shit.

42 00:03:57.010 00:03:58.780 Luke Scorziell: So do I just… okay.

43 00:03:59.040 00:04:00.120 Luke Scorziell: I’ll go check that.

44 00:04:03.890 00:04:06.769 Robert Tseng: Yeah, maybe Rico, I’m curious, kind of, how did this go?

45 00:04:09.410 00:04:16.260 Rico Rejoso: We tested it out yesterday, I think I’m just curious where we should get the raw data.

46 00:04:17.910 00:04:27.679 Robert Tseng: Yeah What… which data are you referring to?

47 00:04:27.680 00:04:29.099 Rico Rejoso: I mean, the input data.

48 00:04:29.680 00:04:31.149 Rico Rejoso: For the agent, yeah, that.

49 00:04:31.150 00:04:32.000 Robert Tseng: Yeah.

50 00:04:39.240 00:04:45.499 Robert Tseng: I think we should… well, yeah, I mean, like, I just… I just talked to this Eric guy, like, just before this call, so…

51 00:04:56.310 00:05:01.849 Robert Tseng: I think we should just do something generic, I think, for those that we don’t have data on, like…

52 00:05:02.600 00:05:04.990 Robert Tseng: I think…

53 00:05:10.120 00:05:15.930 Robert Tseng: Yeah, people… yeah, generally, like, you know, if interest… in…

54 00:05:20.920 00:05:36.839 Robert Tseng: like, I’m, like, trying to abstract from, like, what I just talked to Eric about. I got on call with this dude, no context, like, didn’t really understand… I mean, I just… we talked about… he’s actually not a good, like, ICP for us now, but is pretty well connected in the industry, he might give me a contact. So, for him.

55 00:05:36.840 00:05:42.640 Robert Tseng: Obviously, he’s not a booth visitor. I mean, these are just, like, this is a sample input format. He was a…

56 00:05:42.640 00:05:48.600 Robert Tseng: Yeah, he… he’s an attend… he was an attendee, like, we connected, he was interested in chatting with me.

57 00:05:48.600 00:06:03.540 Robert Tseng: because, like, he was curious, like, what does… what does AI… what would AI, like, look, like, deployment look like in his space? So, he was sharing a bit about his… the data challenges that he’s seeing in the market, not ones that they’re facing currently, so that was, like.

58 00:06:03.640 00:06:13.970 Robert Tseng: that was kind of the, the problem, is that, like, it’s not really a problem he has. Like, they’re… they’re too small of a startup to really work with us. But, like.

59 00:06:14.270 00:06:16.240 Robert Tseng: Yeah, he’s, like, sharing about…

60 00:06:16.550 00:06:23.139 Robert Tseng: data problems in… in… across the… across the supply chain, like, he’s focused… I mean, I… he’s…

61 00:06:23.140 00:06:48.080 Robert Tseng: I feel like I’m just gonna be spewing all this jargon. I don’t know if you guys will understand what I’m saying, so maybe I’ll just stop there. But, like, yeah, he asked about some data problems within his space, the context was that he was just an attendee, so was I, and so we had… we had connected over both being attendees at this conference. Didn’t really have any notes beforehand, so I think there’s just, like, a curious… curiosity for, like, what’s going on in the retail

62 00:06:48.080 00:07:09.219 Robert Tseng: in the retail space, like, how AI is being used, like, I think that… I feel like that’s a general… general enough, like, framework to kind of go off of. So, I don’t know if that’s enough context for you. I think Luke could probably help fill in, like, we’ve done some generic drafting on, like, how do we actually

63 00:07:09.220 00:07:12.220 Robert Tseng: position Brainforge, so…

64 00:07:12.220 00:07:21.599 Robert Tseng: I mean, we have these intro blurbs here, these mutual intro ones, probably not the best one, because these are more, like, dependent on the relationship.

65 00:07:22.000 00:07:32.569 Robert Tseng: But yeah, Luke had built something out like this before that was, like, tailored to different, industries. I thought this was sufficient, like, I think if we have something like this,

66 00:07:32.670 00:07:39.579 Robert Tseng: yeah, just kind of get the basic conversation starter, like, most X problems fall into three stages.

67 00:07:39.580 00:07:56.539 Robert Tseng: da-da-da-da-da-da-da. Like, the problem is, da-da-da, like, this is, like, generic enough that, like, I think it’s okay to fire off a message. So, I don’t know if that is kind of enough to kind of give you what you need here, but, obviously for leads that I have talked to.

68 00:07:56.540 00:08:06.359 Robert Tseng: there aren’t that many, like, I… I mean, I would just… I would just run the generic message on them. So, like, this is a… these are low-intent

69 00:08:06.700 00:08:09.040 Robert Tseng: high-interest connections.

70 00:08:09.100 00:08:28.480 Robert Tseng: I don’t have a framework for you to see, but they responded to our initial campaign, so there’s an interest in connecting, so they must have some curiosity about at least retail and AI, otherwise why would they connect with us? We don’t know much about them, we’re just trying to, like, drive them towards the call. So, I think, like.

71 00:08:29.300 00:08:31.219 Robert Tseng: I don’t… yeah, I think that’s…

72 00:08:31.380 00:08:39.549 Robert Tseng: This playbook doesn’t fit that exactly, but, yeah, I guess… That’s…

73 00:08:41.190 00:08:46.670 Robert Tseng: Like, is that… is that… is that enough? Like, I don’t know, do you guys think you can take it from there?

74 00:08:49.130 00:09:03.259 Rico Rejoso: Yeah, I think the context is such… I mean, the general context, such as curious about AI deployment on retail would do, and, I mean, basically, as long as there’s a mutual understanding on what are the reasons behind, their presence on that event.

75 00:09:03.760 00:09:07.970 Rico Rejoso: enough notes for us to come up, or, I mean, for us to add to the cursor agent.

76 00:09:08.710 00:09:27.140 Robert Tseng: Okay. Yeah, I think it should spit out enough of a email summary, like, I did train it on these types of, like, blurbs already, so, like, I expect it to come out at least looking something like this, and then we can do, kind of, we can do, like, a review from there, but I think that’s…

77 00:09:27.980 00:09:29.460 Robert Tseng: That would be great.

78 00:09:29.900 00:09:33.430 Rico Rejoso: Okay, I’ll try a few and send a sample…

79 00:09:33.610 00:09:37.809 Rico Rejoso: on… I mean, I’ll put it as a comment there, so you’ll see as well.

80 00:09:38.050 00:09:48.319 Robert Tseng: Okay, great. Yeah, so let’s… let’s try to get that out today, because, yeah, I think once again, I…

81 00:09:48.910 00:09:57.439 Robert Tseng: top… top of funnel pipeline is, like, the biggest problem in our sales work right now. We’re just not getting enough leads, so,

82 00:09:57.650 00:10:21.120 Robert Tseng: doesn’t mean we should just go and hit up everyone, but, like, at least for any campaign, any ticket that is related to top of funnel lead generation, I think should just be high priority, and we should… we should get them out. So, stuff like connections, like, and yeah, so, anyway, like, that’s… I would prioritize these things more than… than content, or, like, whatever, because this is… this is direct lead generation, right?

83 00:10:22.760 00:10:24.160 Luke Scorziell: I built a,

84 00:10:24.580 00:10:31.059 Luke Scorziell: Like, just took the… your profile views from the last 2 months, and then put them in the cursor and had it evaluate them.

85 00:10:31.230 00:10:31.570 Robert Tseng: Okay.

86 00:10:31.570 00:10:34.350 Luke Scorziell: To see which ones were ICPs, and then came up with

87 00:10:34.690 00:10:37.550 Luke Scorziell: That was pretty dope, actually. I came up with a whole, like,

88 00:10:38.230 00:10:43.480 Luke Scorziell: outreach sequence to each of them, so I was wondering, like, maybe we should just launch… we could just launch that as a campaign.

89 00:10:43.670 00:10:44.849 Robert Tseng: Yeah, I think that’s true.

90 00:10:44.850 00:10:46.310 Luke Scorziell: People who have thought are qualified.

91 00:10:46.310 00:10:50.840 Robert Tseng: to do. Like, I don’t even… I think usually just the first message is good enough.

92 00:10:51.060 00:10:52.410 Robert Tseng: So…

93 00:10:54.580 00:11:02.509 Robert Tseng: like, I mean, this is generally the length of my message with someone, like, it’s… I mean, this is helpful because I already…

94 00:11:02.920 00:11:10.050 Robert Tseng: I mean, this is a partnerships lead that we’re going after, so it’s a bit different, but I already am connected to Jonathan and Catherine.

95 00:11:10.200 00:11:17.570 Robert Tseng: And this guy’s the head of partnerships for MoEngage. They just raised $150 million, I want to work with them.

96 00:11:17.980 00:11:24.439 Robert Tseng: Yeah, so, like, then we… then he responded, we booked him on an email, I have a call with him on Tuesday. So…

97 00:11:24.820 00:11:30.059 Robert Tseng: Pretty, pretty straightforward there. Maybe for other people, it’s not so much…

98 00:11:30.520 00:11:36.249 Robert Tseng: I’m trying to look through other ones. I mean, there have been a lot of interesting conversations, so…

99 00:11:36.580 00:11:42.650 Robert Tseng: This guy… You know, this is our NRF connection message. Pretty straightforward.

100 00:11:42.820 00:12:04.990 Robert Tseng: I mean, I don’t think I’m going to talk to this guy, he doesn’t fit the right ICP format, but, like, yeah, like, my point is, like, we don’t need to over-engineer, like, what that prompt is. I think it… once you run it through the agent, you understand if it’s a good ICP fit or not, then let’s just hit them with the message. Be like, hey, thanks for… saw that you came to our profile, we’d love to connect. Like, I think that’s enough. Like, I don’t think we need to…

101 00:12:05.170 00:12:09.979 Robert Tseng: Like, if I ever got, like, a Connect… I have a bunch of LinkedIn Connect messages.

102 00:12:10.880 00:12:25.669 Robert Tseng: I thought this was a pretty good one. This guy’s telling me where he saw me, and then, like, he’s telling me what he did, open for a quick chat. I don’t like that part, because I’m just like, well, he’s basically trying to pitch slap me, so, like, that’s not what I want. So, like, I think.

103 00:12:25.670 00:12:26.570 Luke Scorziell: Yeah.

104 00:12:26.570 00:12:37.869 Robert Tseng: like, calling out where we identified them, where we heard from them, and then, like, something that we’re interested about them. Like, make it all about them. Never use I, like you found in that first message.

105 00:12:37.870 00:12:38.430 Luke Scorziell: Yeah, yeah.

106 00:12:38.430 00:12:52.409 Robert Tseng: Yeah, you know, just kind of stuff like that. Like, I think that’s… that’s probably good enough just to get… get the connection. But if you’re talking about the sequence after you get a connection, then sure, like, I think that’s… that’s something we can… we can discuss, you know. Correct. Yeah.

107 00:12:53.400 00:12:54.090 Luke Scorziell: Boom.

108 00:12:54.600 00:12:55.960 Luke Scorziell: We can get that out today.

109 00:12:55.960 00:12:56.730 Robert Tseng: Okay.

110 00:12:56.930 00:13:01.529 Robert Tseng: Cool. So yeah, let’s… let’s make sure that’s in tickets and stuff, like, yeah, so…

111 00:13:04.210 00:13:13.570 Robert Tseng: Yeah, and then I have just, like, manual, like, messages to bang out to people. Like, I want to close out this ticket today, so I’m gonna hit up everyone that Rico…

112 00:13:13.680 00:13:20.189 Robert Tseng: did not get the chance to reach out to, or at least the ones that I feel like are relevant to hit up, and I’ll close that ticket out.

113 00:13:22.210 00:13:22.990 Robert Tseng: Okay.

114 00:13:22.990 00:13:23.390 Luke Scorziell: Definitely.

115 00:13:23.390 00:13:25.809 Robert Tseng: So, I think that’s about it.

116 00:13:26.060 00:13:35.179 Robert Tseng: This was great, so I’m gonna close that ticket out. And then, obviously, Luke and I, we have a bunch of follow-ups from our happy hour yesterday. I think, like…

117 00:13:35.400 00:13:44.840 Robert Tseng: yeah, just really taking… there are some things… Darrell’s willing to make you some intros, I think kind of taking him up on the accelerator would probably be good.

118 00:13:45.240 00:13:53.470 Robert Tseng: letting him know, show… yeah, like, do we have, like, updated deck materials to send to people? Like, I want to…

119 00:13:55.050 00:14:01.130 Robert Tseng: Send updated Rain Forge, deck, materials…

120 00:14:01.630 00:14:07.939 Robert Tseng: to new partners, or to partners, you know, I’m thinking about, you know.

121 00:14:08.270 00:14:26.229 Robert Tseng: Jarrell, I mean, Opexa is on here, and then I have another… I have a couple other… Robert has a couple other contacts. Like, I’ve been wanting to be able to give, like, an update blurb. Hey, New York Rainforest, these are the things that we’ve been doing, like, I just… I just kind of need something that’s, like, an email or, like, text…

122 00:14:26.230 00:14:32.100 Robert Tseng: text format, something that I can send, send to people. So, I’m gonna assign that to Luke.

123 00:14:32.190 00:14:40.760 Robert Tseng: So, I think today we’re really just gonna close out the day by just sending a lot of messages to people, because we’re just trying to fill that pipeline.

124 00:14:41.510 00:14:42.100 Luke Scorziell: Damn.

125 00:14:42.530 00:14:43.090 Robert Tseng: Yeah.

126 00:14:43.850 00:14:52.900 Luke Scorziell: And do you want, like, a services deck? Like a… or, I mean, is, like, an edge activation deck fine to just send and say, like, hey, here’s, like, a new service we launched? Or what do you.

127 00:14:53.220 00:14:59.930 Robert Tseng: I think just… I think it should be general services, yeah, like…

128 00:15:00.650 00:15:01.899 Luke Scorziell: like, your capabilities.

129 00:15:02.850 00:15:15.680 Robert Tseng: I guess this is more something that I should eventually move to Shaysu, but, like… Okay, so actually…

130 00:15:15.850 00:15:17.860 Robert Tseng: Man,

131 00:15:19.570 00:15:28.320 Robert Tseng: what I’m thinking is that direct leads need something very specific, but we don’t really have, like, a good partner intro sequence. So, like…

132 00:15:28.850 00:15:48.840 Robert Tseng: Because people are always like, oh, Brainforge is cool, like, you know, send me something about it. And I’m like, okay, great, what do I send you? Just, like, our general, like, services deck? Or, like, what do we send you? And I get… and, like, how do we partner with Brainforge? Like, I have, like, a few, like, artifacts that, like, run through my mind, but, like, I don’t feel like I have, like, a go-to blurb to send to partners.

133 00:15:48.840 00:15:49.960 Robert Tseng: So… then just

134 00:15:50.400 00:15:57.819 Robert Tseng: just sits there for a while, and we don’t actually, like, send things to people. So, I’m not sure…

135 00:15:57.980 00:16:04.340 Robert Tseng: Like, I don’t necessarily want to dis… yeah, I… I feel like this is still part of, like…

136 00:16:04.810 00:16:07.610 Robert Tseng: This group’s, like, kind of…

137 00:16:07.620 00:16:30.230 Robert Tseng: responsibility to come up with something like that. It’s related to turning all of our, like, marketing assets into things that we can activate, so, like, I don’t expect Shaysu to know what to do, and, like, Holly is just gonna jump on calls with people, she’s not gonna be able to send people stuff. So, like, I… there’s a gap here, and I don’t know who to assign it to, so I’m just…

138 00:16:30.230 00:16:32.080 Robert Tseng: That’s… I’m just calling that out.

139 00:16:33.910 00:16:39.019 Luke Scorziell: I mean, I think the conversation that I had yesterday with, Amber was interesting for that. It was just…

140 00:16:39.500 00:16:46.750 Luke Scorziell: Like, even if we just had a 3-page or 3-slide deck of, like, who are we, how do you partner with us, and what do we offer, or something like that?

141 00:16:46.750 00:17:04.969 Robert Tseng: We have that already. Like, we should have these things already. So, like, we have the partner deck, we have the partner deck, we have a partner one-pager, we have all these things, it’s just not all, like, available for me to just, like, quickly reference and send to people. So, I think that’s what’s missing. Like, I don’t think we’ve really put together a partner intro sequence.

142 00:17:05.710 00:17:06.210 Luke Scorziell: Okay.

143 00:17:06.210 00:17:06.740 Robert Tseng: Yeah.

144 00:17:10.710 00:17:15.599 Luke Scorziell: And would you just want to see that living in, like, that Google Sheet that we have? I… With the playbooks?

145 00:17:15.770 00:17:17.300 Robert Tseng: Yeah, I mean…

146 00:17:17.490 00:17:37.189 Robert Tseng: that’s fine with me, like, I… like, when I… in my mind, when I’m thinking, someone’s asking me, oh, like, tell me about Brainforge, I go here, I just copy something, and I send it to them. So, like, this… this makes a lot of sense to me, because it’s easy to go back to. I mean, I would just default to using this, since I haven’t seen, like.

147 00:17:37.730 00:17:42.689 Robert Tseng: a better system from our team, so… I… I… yeah, anyway, like, I…

148 00:17:42.750 00:17:58.039 Robert Tseng: when I’m thinking, okay, I need to make a mutual intro, I come here and I just reference the sequence as well. So, like, this kind of helps me to compartmentalize, like, based on the scenario, like, which messaging sequence I will reference, yeah.

149 00:18:01.110 00:18:02.310 Luke Scorziell: I can work on building that up.

150 00:18:04.040 00:18:05.060 Robert Tseng: Okay.

151 00:18:07.500 00:18:12.109 Robert Tseng: So, I mean, hopefully you got a flavor for that from just talking to a wide swath of people yesterday, like.

152 00:18:12.110 00:18:12.670 Luke Scorziell: Yeah, I’m…

153 00:18:12.670 00:18:29.279 Robert Tseng: There are people who are potential, like, candidates who just want to learn about Brainforge, and, like, what do we do? We can just follow up, send them a blurb that’s more candidate-friendly. Something that’s for part… I would skip that one, that’s not… that’s not a big priority, but, like, partners, direct leads, like, yeah, like…

154 00:18:29.280 00:18:44.809 Robert Tseng: And it’s not just two sets, like, even in the partner set, it’s like, if it’s a vendor partner, if it’s an ecosystem partner, if it’s an agency partner, if it’s a… yeah, there’s, like, all these different options that we need to have, kind of like how we thought through the different scenarios for these sequences already.

155 00:18:45.340 00:18:52.409 Luke Scorziell: Okay, and then with the direct leads, are you thinking, like, the different ICP profiles that we would have, or are there different categories within that, too?

156 00:18:52.410 00:19:00.430 Robert Tseng: then the edge to activation is one. It’s like, I’m not… I think I would send this to people who actually have talked to me about this problem, you know? But, like, yeah, so…

157 00:19:01.190 00:19:03.619 Luke Scorziell: Yeah, and I think I still need to update this one. Okay.

158 00:19:03.730 00:19:08.749 Luke Scorziell: Cool. Yeah, well, maybe we can think through that more today, too, when you get… get over here.

159 00:19:10.940 00:19:11.790 Robert Tseng: Okay.

160 00:19:14.190 00:19:15.570 Robert Tseng: Okay, cool.

161 00:19:17.310 00:19:19.390 Robert Tseng: Alright, I’ll see you guys later.

162 00:19:20.140 00:19:20.670 Luke Scorziell: Sweet.

163 00:19:20.670 00:19:21.040 Robert Tseng: Wait.

164 00:19:21.040 00:19:21.470 Ryan Brosas: Ew.